How to grow a fencing business? | Fencing Business Lead Generation

James Dooley and Kasra Dash explain how fencing companies grow because SEO builds trust signals and targeted service pages capture active demand. They highlight that Facebook retargeting nurtures warm visitors because testimonials reinforce credibility. They show why PPC drains budgets when unmanaged because click fraud and poor CRO waste spend. They argue that lead generation through FatRank scales faster because payment only happens on converted jobs, which removes financial risk. Their discussion stresses that LinkedIn outreach wins commercial work because direct contact with architects and councils influences specification decisions.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash:
If I am looking to grow a fencing business what do you recommend? From a marketing point of view where should I be spending my money and what should I avoid?

James Dooley:
If you're a fencing business and looking to grow I would first and foremost start with SEO. The reason I would start with SEO is to make certain I have good branding online. I would want an attractive looking site so if anyone finds out who I am and what I do they can click through, check my accreditations and see that the site is optimised for the keywords for my local area. Hopefully that would generate leads via search engine optimisation.

Kasra Dash:
What would you recommend for a fencing company starting out once they already have the website built when it comes to SEO?

James Dooley:
I would target different services that you provide. There are lots of fencing types. Some companies do residential fencing. Others might do farm fencing. You need an SEO optimised page for each service.

Kasra Dash:
So if you have palisade fencing, bow-top fencing, playground fencing, sports fencing, rebound fencing, would you do a different page for all of them?

James Dooley:
Definitely. Business owners assume that because they provide the service they don't need to list it as a dedicated optimised page. Google cannot read your brain. I would build out dedicated pages for each one and make certain each topic is actually being searched.

Kasra Dash:
What about Facebook ads?

James Dooley:
I would definitely use Facebook ads for retargeting. I think cold ads might be hit and miss in this industry but retargeting would work well. You put a pixel on the site so anyone who has visited but not enquired can be shown case studies and testimonials to build trust.

Kasra Dash:
Where I think cold Facebook ads might work is during storms or windy seasons. Fences get knocked over. If you do residential fencing you could spend a small amount that week targeting damaged fencing and fencing repairs.

James Dooley:
Yes that could work. Other marketing strategies include traditional advertising like magazines, TV, radio, billboard advertising. Personally I do not think you get much bang for your buck. What are your thoughts?

Kasra Dash:
It works for some industries but not fencing. People wanting fencing would rather search online. If you have strong digital presence with before and after photos, reviews and testimonials you will win the client. I have never listened to a radio ad or seen a billboard that made me think I need my fencing done.

James Dooley:
I agree. PPC could work well but it is expensive if you do not know what you're doing. You need a specialist PPC expert targeting long-tail keywords. For example palisade fencing repair is long tail and more specific. If those convert well then you could run PPC for those. What are your thoughts on PPC? I know you have heard many bad stories.

Kasra Dash:
My issue with PPC for fencing companies is that the business owner is usually on the road and not watching the ad account. You would need to outsource it. Then you still have issues like click fraud. You also need a well-designed CRO page so when someone clicks you convert the visitor. Many people only look at traffic but you need that traffic to turn into actual paying customers. I think PPC is risky. There are safer options. I think working with a lead generation company is safer.

James Dooley:
At fatrank.com we run a lead generation service for fencing companies where we guarantee a return on investment. PPC is risky. What we do is de-risk it entirely. We generate the leads and you only pay for converted jobs. Other lead gen companies can be risky because they might resell the same enquiry to five or six fencing companies. That means you have no exclusivity which creates a race to the bottom on price. At FatRank you get exclusivity and real-time leads. We are selective though. We need to know what type of fencing you specialise in and whether you have the right accreditations and the ability to convert leads into orders because we only get paid when you make profit.

Kasra Dash:
With other lead generation companies anyone can sign up. If a lead is generated in Manchester or London anyone can buy it so you may be competing with four or five companies for the same enquiry. That is the issue. I would look for a service where the company is selective like you are. Many fencing companies just throw in random prices because they do not know what they are doing. Vetting the lead generation company helps a lot.

James Dooley:
One more thing that works well is understanding your target audience. If you manufacture or supply fence panels and want to get specified then get on LinkedIn. Connect with architects and send your specifications. If you are a playground fencing company working with councils connect with park managers. If you mainly work with landscaping companies connect with them. LinkedIn could work really well for growing a fencing company.