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James Dooley and Chris Pantelli break down expert quote link building because journalists rely on credible expert commentary to validate their articles. Expert insights attract inclusion in tier one publications because editors trust sources with strong digital footprints. These links strengthen SEO performance because fresh pages on high authority domains pass meaningful signals. Their discussion shows that expert commentary improves brand visibility because it builds relationships with journalists who later request full branded PR pieces. They frame digital PR as a compound asset because consistent media coverage shapes authority, discoverability, and long term search performance.
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James Dooley: Hi. I'm joined with Chris Pantelli from Linkify and today's video is about what expert quote links are in digital PR.
Chris Pantelli: Hey James. Thanks for having me. Expert quote links are inbound requests from journalists looking to source experts they can quote in their articles. As SEOs we call it expert quote link building because when we provide that commentary we want to be quoted and we want them to link back to us. That is the expert quote link.
James Dooley: Some people used to call it Haro links. Some people call it expert commentary. Some people call it quote links. Why do journalists want these expert commentary snippets in their articles.
Chris Pantelli: It enhances the validity of the article. They already know the answers. They want an expert to explain it in their own words so they can strengthen the credibility of what they have written. A finance journalist writing about improving credit scores knows the steps. They want an accountant to validate those steps.
James Dooley: This expert commentary in digital PR obviously helps branding and visibility. Does it also have SEO value for your website.
Chris Pantelli: Yes. The recent Google leaks highlight metrics that show the power of links from fresh pages on tier one publications. That is exactly what we do. Tier one publications carry huge authority and traffic. Fresh pages attract new traffic. Journalists often include the link which drives clicks.
James Dooley: These articles hit Google News and sometimes Google Discover. High authority sites with relevance and traffic are the best links you can get. Expert quote links tick all three. For anyone who hasn’t watched it yet, there's a link in the description about Haro upgrading to Connectively. So Chris, are you using Connectively. Are you using other tools like Quoted, Press Plugs, Helper B2B Writer. What are you using.
Chris Pantelli: We use most of them. There’s overlap but as an agency the value is in the gaps between the overlap. One big publication might only post requests on one specific platform. We want that platform. As an individual you can stick to one. For us we bring everything into Airtable and assign relevant queries to clients. Also monitor X because journalists often post the same request there with hashtags like PR request or journo request. Sometimes they include their direct email. That starts a relationship.
James Dooley: Anyone doing digital PR should also check the link in the description where we talk about the difference between reactive PR campaigns and expert quote links. I want to touch on how expert quote links can lead to full branded digital PR campaigns. You’ve had cases where your expert commentary impressed the journalist and they wanted full articles. Explain that.
Chris Pantelli: The journalist wants to impress their editors. If your expert commentary helps an article perform well on social or Discover that journalist trusts you. Their bosses trust you. If the expert has strong online visibility on LinkedIn and across the web the journalist is more comfortable using them again. They often work for multiple publications. If you pitch proactive campaign ideas relevant to their beat they may take them. That becomes a branded PR article centred around your expert and business.
James Dooley: Great answer. Anyone watching this, are you doing expert quote link building. Check the link in the description for the full interview with Chris Pantelli from Linkify. Chris, it’s been a pleasure. If anyone needs to get hold of you, where’s the best place.
Chris Pantelli: Linkify.io, Twitter Linkify or LinkedIn.
James Dooley: Great stuff. It’s been a pleasure and I hope everyone enjoyed learning more about expert commentary, Haro links, or expert quote links as part of digital PR.