In this episode, Joey and Drew discuss Rule #5 - If you risk nothing, you risk everything. Taking risks can be scary, but nothing is more terrifying than regret. Joey and Drew share insights and stories from their own entrepreneurial journey, and finally, offer a tool for the rule— a practical way that you can live Rule No. 5 each day to change your life.
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Creators & Guests
Host
Drew Beech
Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.
What is The Few Will Hunt Show?
The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.
You risk nothing, you risk everything. Risk is scary, but regret is terrifying. The safe harbor is an illusion. Your rewards in life rarely exceed your risks.
Drew Beech:Welcome to the Fuel Hunt Show.
Joey Rosen:What's going on, Eagles? I'm Joey, and I got Drew here with me. And this is the fuel hunt show. On this show you wanna do the intro? You wanna do
Drew Beech:the intro? Show, we help better your body, your brain, and your business.
Joey Rosen:I'm about to lose my job.
Drew Beech:Because by bettering those things, we better ourselves and our society and restore the dignity of hard work.
Joey Rosen:Alright. I'm I'm about to lose my job.
Drew Beech:I'm about to,
Joey Rosen:but I'm not there quite yet.
Drew Beech:I was almost there.
Joey Rosen:So like Drew said, yes. The object of this show is to strengthen your brain, your body, and your business so we can strengthen you, and in turn, strengthen society so we can restore the dignity of hard work, which is our mission after the call.
Drew Beech:Yeah. That's obvious.
Joey Rosen:I'm I'm really close to losing my job, though, so I need to get better.
Drew Beech:Couple more episodes.
Joey Rosen:Okay. I do need to get better. So, we have a couple different formats on the show. This is a rules of the few show. So we're gonna chop up one of the rules of the few.
Joey Rosen:We've done a few shows. No pun intended. I'm a pun guy, dude. That few pun, I use it all the time.
Drew Beech:Don't love that about you.
Joey Rosen:You don't love it? I'm a I think it comes with being a dad. Like, when you become a dad, like, puns are a thing.
Drew Beech:Yeah. The one that came from me was the dad with dad tax. Have you heard about that, the dad tax? No. So any Dad tax.
Drew Beech:Yeah.
Joey Rosen:Yeah. Of course.
Drew Beech:Any any bit of food that part of your guts, I think. Of course. That's your tax. Yeah. Yeah.
Joey Rosen:I did explain that to my girls when when they were very young because, like, they're like, what is this? And, it's good prep for life because, you know, I'm gonna say it was always in the pocket. You know what I mean? He's in the pocket. So, today, we're gonna talk about rule number 5 of rules of the few, and that rule is centered around risk.
Joey Rosen:So let me read the rule verbatim. Stay true to the format here. Some of our community members are new. Mhmm. They're fledgling eagles.
Joey Rosen:They're eaglets, and they're not wholly familiar with the the rules of the few. So I will read rule number 5 for me.
Drew Beech:One of my favorite rules.
Joey Rosen:Yeah. The Okay. Alright. Rule number 5, if you risk nothing, you risk everything. Risk is scary, but regret is terrifying.
Joey Rosen:The safe harbor is an illusion. Your rewards in life rarely exceed your risks. Results, respect, resilience are all on the other side of risk. Be bold in the face of fear. Never abandon, take risks, and take what's yours.
Joey Rosen:There ends the rule. So let's chop it up a little bit, slice it up like a samurai. Let's talk about risk.
Drew Beech:Mhmm.
Joey Rosen:What does risk mean to you? Or what when I say the word risk to you, what thoughts immediately come at you and start hitting you?
Drew Beech:So going back to the rule in our shirt, if you risk nothing, you risk everything. A lot of people might think that the risk comes in putting yourself out there doing something you've never done, starting a business, doing a marathon, doing a a fast or a diet or just something that puts you outside of your comfort zone is risky. Right? Like, that's what we a typical risk is when you hear the word. But by risking nothing, you risk everything.
Drew Beech:So also not taking action is risky.
Joey Rosen:Mhmm.
Drew Beech:Staying in your your the job that you hate is risky. Not having hard conversations with people, your partner, your friends, like, that you risk losing your relationships.
Joey Rosen:Mhmm.
Drew Beech:Not taking putting yourself out there and the fear of looking stupid and taking care of your health because you might be out of shape. Well, I was £270 at one point. I could have been afraid of the risk of going for a run and getting laughed at, which I did. I I did. But what I what did I risk in term what by not doing that?
Drew Beech:My health, my life. Mhmm. So I think a lot of times when you hear the word risk, you look a lot you you typically look at the the action and not what you're giving up essentially.
Joey Rosen:Yep. I agree. I agree with all that. And your your personal journey, right, of it's really a health and excuse me. Health and longevity journey.
Joey Rosen:Right? It's a weight loss journey, but it's so much more than that. Right? You're you're right. If many people many people in our community probably feel that way every day, when they get up to go to the gym because they aspire to be to be at a healthy weight, they know when they when they're there, it's going to be risky.
Joey Rosen:They're they're putting themselves out there in an environment where maybe they're new to training. Maybe the body moves during certain movements, and it makes them feel uncomfortable. Mhmm. And they risk being judged. They risk, like you said, looking stupid, which I feel is is not a thing, but society has us convinced that looking stupid is a thing.
Drew Beech:You're worried about the perception of other people.
Joey Rosen:Mhmm. Yeah. So I agree with everything you said. For me go ahead.
Drew Beech:I do have one more point to add. The greatest risk of all is not taking action in the one life that we're given.
Joey Rosen:Mhmm.
Drew Beech:So if you never take risks or take action, you truly risk living a life wasted.
Joey Rosen:Yep. That's a perfect segue into into my thoughts. I I believe, and this is a strong statement, but I believe to risk is to live. If you're not taking risks, you're essentially a breathing corpse. That's what you are, you know, because risk is your one opportunity to be everything that you know you're meant to be.
Joey Rosen:Your intuition and your higher self is telling you, you need to take the fork in the road. You need to take this risk because you're meant for so much more. You're meant to live, not just slowly die. So, to risk is to live, is what I hear in my mind every time I hear someone say the word risk. There's another thing that I hear, in my mind whenever anybody says risk and, maybe if you'll if you'll allow me and, if the viewers and listeners will allow me, we'll do a little story time.
Joey Rosen:It's a short story, but I think of it every time that I hear the word risk. Coworker told me it, you know, ages ago, many years when I was first starting my career. Maybe you've heard it before. I have shared it with the community, I think maybe over email, like, many, many years ago. It's about a king, a criminal, risk, and fear.
Joey Rosen:Do you recall?
Drew Beech:No. I'm gonna I'm all ears.
Joey Rosen:So you're a captive you're a captive audience. So a criminal committed a crime and was brought before a king for sentencing. And the king was a benevolent king, and he said, you have 2 choices. You can hang by rope or you can accept what's behind that door, and he points to an ominous ironclad, big black door that's being guarded by 2 soldiers. And the criminal thinks for a moment, and he says, I choose the rope.
Drew Beech:I threw it through the door. Legit. I was like,
Joey Rosen:I Oh, I think that's that's the response of the few. Yeah. Yeah. Right? Yeah.
Joey Rosen:So the criminal says, I choose the rope. The king mumbles under his breath. Everybody chooses the rope. The criminal throws up his hands as the noose is being put around his neck. Throws up his hands.
Joey Rosen:He says, wait. I'm just curious. Tell me what's behind the door. The king says, freedom. He said, everybody chooses the rope because they're so fearful of the risk.
Joey Rosen:Right? And that's one story that always sticks with me. That criminal was facing death. Right? He knew.
Joey Rosen:And even in that moment, he knew he was on his way out. And even in that moment, he chose not to take a risk and see what was behind the door. So that's that's a story, that always comes to mind when I hear risk because you truly never know what's behind the door. But many times, what's behind the door is freedom. Now it's not gifted freedom.
Joey Rosen:It's earned freedom. You'll learn, but you need to pass through that door. And in order to pass through the door, you have to do one thing, and that's overcome your fear. And that's what the door represents to me, fear and the freedom that's associated with fear. That that's the result of fear when you overcome it.
Joey Rosen:So that that dovetails into a tool for the role for me. Mhmm. But let's talk about your tool for the rule. So this is the practical way that community members can live this rule of the few in their daily lives.
Drew Beech:So going into this show, I was thinking my tool for the rule would be, take a small risk every day. Right? Mhmm. However, I would like to challenge the members of the few Mhmm. To take the risk they have been putting off or thinking about.
Drew Beech:Right? If you're thinking about starting the business, start. Don't don't quit your job. Just start the side hustle. Maybe you have a something you're good at that you think you could turn into something.
Drew Beech:Because everyone says, oh, I had that idea. I should've done that. Like, I could've done that. Right? Yeah.
Drew Beech:Yeah. But could you have? So don't live thinking what if. So take that risk. Like, start the business, start the diet, go for a run.
Drew Beech:Like, if you need help, reach out. I'm on if you want Instagrams, Instagram stories and DMs, sign the DMs, and let's talk.
Joey Rosen:So that's, so that's the risk when you say the risk. That's that's the risk that they've been avoiding. Mhmm. Right? Mhmm.
Joey Rosen:Am I right?
Drew Beech:Or thinking about for a long time.
Joey Rosen:Yeah. Yeah. Yeah. Basically avoiding. Right?
Joey Rosen:Because, you know, the other thing that, that humans do, the funny thing is, you know, there's a stack or a list of risks and they'll they'll choose the one that they know they feel like they have the best chance of completing. It's just like your work Yeah. Right, in a in a day. A lot of work that's done in the office is busy work, not productive work. It's the same type of thing.
Joey Rosen:Right? So the risk that you're challenging them to take is the one that they've been avoiding, the one that's been evading them, the scariest one, it sounds like, the one that induces the most fear.
Drew Beech:Mhmm.
Joey Rosen:Right? Mhmm. Okay. I like that. It's a good lead into into my tool for the rule, which is a no surprises strategy.
Joey Rosen:You know you know, we've been family long enough. Right? And we've been partners long enough that, you know, like, I'm big on mental frameworks and strategies and and things like that. I believe taking risk is really overcoming fear. That's what it is.
Joey Rosen:That's what it is. There aren't any necessarily fear based rules in the rules of the few. Right? Mhmm. Because there's a rule that speaks about risk.
Drew Beech:And to
Joey Rosen:me, taking the risk is really when you boil it down, you distill it. It's overcoming fear. So my tool for the rule is a strategy, triple b strategy, 3 b's. I like to, you know, action alleviates anxiety. You know, my triple b strategy, curious, confident, courageous.
Drew Beech:What's, like, the the word for that, alliteration? Is that alliteration?
Joey Rosen:That is alliteration. Yeah. Yeah. A fellow a fellow grammar enthusiast. Yeah.
Joey Rosen:So alliteration, there's also some other, words, for it, but I believe powerful things come in threes. Mhmm. So, and it's easy for me to remember quite honestly because I got a lot of floating around in my crazy brain. So, I come up with these little mental frameworks to help me approach the day and overcome. Right?
Joey Rosen:Adapt and overcome. So triple b strategy, when I am faced with a risk, when I am faced with a fear that I need to overcome, I do 3 things. First thing. Very simple. And everybody skips it.
Joey Rosen:Breathe. Yeah. Right? Yep. You know.
Joey Rosen:Yep. Breathe. Detach. Create a sliver of detachment between what is scaring the shit out of you and what you need to do. Yep.
Joey Rosen:The reason that it's so important to take that breath is because and I don't think a lot of people know this. Maybe members of the few do. Well, I don't think a lot of people know it. You're actually changing your reasoning in the moment. You're allowing yourself to switch from an emotional state to a rational state.
Joey Rosen:You're going from, like, your limbic system, right, which is, like, real emotional and sees in black and white, to more of your cerebral system that's gray. Like, it allows you to reframe the fear. Mhmm. Like that moment.
Drew Beech:Yeah.
Joey Rosen:Right? So breathe, first step, first b. 2nd, b, which again shouldn't surprise you, is blueprint. Right? Plan.
Joey Rosen:You know I'm a big planner. Literally, I feel like planning is the one thing that everybody could do planning your day specifically, is the one thing that everybody could do that could change their fucking life, and they don't do it. They're on autopilot. They're at the whims of their managers, the news, social media. They don't create a plan and stick to it.
Joey Rosen:So second b, blueprint. Think about this fear, this risk you're about to take, the fear you're about to overcome and the risk about your that you're about to overtake, undertake, what are 3 things you can do on a daily basis, right, that will ensure that you're successful in taking this risk. That's it. Plan with some positive realism. Don't think about all the shit that could go wrong when you take this risk.
Joey Rosen:Sit down. Be realistic and positive. Both I say positive realism. Is that even a thing? Is positive realism a thing?
Joey Rosen:Did I just make that up?
Drew Beech:Kind of.
Joey Rosen:I maybe I made it up. I don't know. You. Play with positive realism. Believe that the risk is gonna work out and back it up with some work.
Joey Rosen:Work. Right? What are the 3 things you can do to ensure that this work this risk works out for you? So that's the second b, blueprint, and it's all about the plan. 3rd b, barrel.
Joey Rosen:Get it? This is the GSD part. This is the execute.
Drew Beech:Mhmm.
Joey Rosen:You've you've taken a breath. Right? You've created a moment of detachment. You've reframed your fear. Now you have a plan.
Joey Rosen:Now it's go time. Barrel towards the fear. Right? Execute the plan relentlessly. Execute the plan, those three things every day over and over.
Joey Rosen:Maybe those three things change week by week depending on what your risk is and your goal is, but, execute relentlessly. So, that's a little that's tool for the rule triple b strategy, for me so that, community members can have a little bit of a framework when it comes to overcoming fear.
Drew Beech:Okay.
Joey Rosen:You know? I think that, many of many people do one or 2 of those three things, but they don't, like, complete the trifecta, and that's the problem. Mhmm. Like, they'll breathe, but then they they never make a plan. They breathe and then they barrel.
Joey Rosen:Yep. You know? They they don't blueprint. Or they'll breathe and they'll blueprint, but then they let the fear creep back in. They listen to the opinions of everybody else so that plan won't work.
Joey Rosen:Mhmm. No. You're missing these three things. Well, how can it just be 3 things? It needs to be 30, blah blah blah, and then they never barrel.
Joey Rosen:They never execute. Right? But the the chain of those three things are very powerful because what it does is it the work instills belief. And then the more you believe that you can take this risk and be successful, the more work you'll do. And it's that cycle of self belief and hard work that's very powerful.
Joey Rosen:And that's really how achievement gets done. You know what I mean? Or, you know, how how achievement is is solidified. You know? So that's my tool for, for the role.
Joey Rosen:Any other thoughts on risk, man? Like, we've done some risky things. Yeah. Yeah. Especially with.
Joey Rosen:Right?
Drew Beech:Yeah. Nothing come to mind. I was thinking a lot when you were talking, but active listening. You know? Like, you were your your words were inspiring.
Joey Rosen:Thank you. I appreciate that.
Drew Beech:In my in my mind.
Joey Rosen:I appreciate that. Was there let me ask you another question before before we tie this up. In all the risks, and there's many in with fuel hunt that we've taken and we continue to take, Were there any any times where you thought that it was just a slam dunk? Like, oh, yeah. We got this.
Joey Rosen:Like, this this is a risk for most people, but for us, we're just this is just a slam dunk. Is there a better way to ask that question? Is there anything special about our circumstances that makes the risks that we took easier to take? No.
Drew Beech:I feel like once you transition from living a comfortable life and just get used to taking risks, nothing starts to things start to stop seeming scary. There's no duration for you.
Joey Rosen:Mhmm.
Drew Beech:Like, I don't even know what risk is anymore at this point because I'm just so you you know what I'm saying? I'm so jaded to the thoughts of, like, oh, this might not work out, or, oh, I might look stupid or, oh, I might fail. Yeah. Because everything you do has a risk. Literally everything.
Drew Beech:Yeah. And the more you worry about the reasons why something won't work out, the more likely they are to not. Yep. You like you said, be blissfully real with yourself. Know that believe it's gonna work out, but know the work that has to be done to get there.
Joey Rosen:Yeah. That's a lot of gems in there. Yeah. Lot lot of gems in there. I don't know if we can break them all down, but let's try to just break a couple down.
Joey Rosen:First thing, you don't know what risk is anymore. Like, brilliant because way of saying it because I kinda feel the same way because we're conditioned for it now. Because we've we've we've overcome fear so many times. It's not to say that we don't feel fear. Right?
Joey Rosen:But we have a way of reframing it and handling it. Right? It's we we breathe. We we we come up with a plan. We blueprint.
Joey Rosen:Right? Right? And then we do it.
Drew Beech:Now don't get me wrong. Like, when we especially, I would say, in my life to date, quitting and going all in on fuel hunt was probably my biggest form of risk. But starting fuel hunt was risky because we there was ridicule from
Joey Rosen:Mhmm. The
Drew Beech:many. Right? The the the nonmembers of the few. The people that don't think the way we think, they would be like, oh, that's cool. Like, cool eagles.
Drew Beech:Like, I'm a pigeon blah blah blah. Like Yep. Feeling feeling isolated or left out. Like Mhmm. I'd I'd I did at the time.
Drew Beech:But, it was a huge risk to to leave my job and go all in on on our little t shirt shop.
Joey Rosen:Mhmm.
Drew Beech:And, I just kept thinking to myself, like, I can't go to my grave living a life that I wasn't proud of. Mhmm.
Joey Rosen:You know
Drew Beech:what I mean? Like, I am proud of nothing more than what we've built.
Joey Rosen:Mhmm.
Drew Beech:And I think everyone should choose to live life that way.
Joey Rosen:Yeah. I mean, it hits right on the rule that, you know, the risk is scary. Like, you're going to be very fearful of the outcome, but the regret that comes with not taking the risk is, like, terrifying. Terrifying. I can I'm I'm, should I say I'm morbid?
Joey Rosen:I don't I don't know if I could say I'm more I think a lot about Dark. Yeah. I'm dark, but that's because of the experiences I've gone through. Like, you know, we'll get into it in another episode, but I worked in a funeral home for Yeah. Yeah.
Joey Rosen:Yeah. Like, many years. Like
Drew Beech:I always question those people.
Joey Rosen:To death isn't an end to me. It's a beginning. So, like, I I I have a hard time saying that, that I'm morbid because I don't really see it that way. I don't see it as an end. I see it as beginning.
Joey Rosen:But where I'm going with this is I regularly visualize myself on my deathbed. And, like, the regret, like, feeling regret in those moments are is worse than anything else. Like, I could fail at 50 things Yep. But if I didn't try, I dude, I can't even I can't even bear to stomach that, thinking that. The, like, my last moments on the way out, I'm like, should've done this.
Joey Rosen:Should've done more of this. Should've spent more time here. I I can't even fathom that.
Drew Beech:And are we where we wanna be right now currently, like, as a as a movement and a a business? No. But I could die tomorrow Mhmm. And be proud of what we built.
Joey Rosen:Exactly. Yeah. Yeah. And
Drew Beech:what we've done.
Joey Rosen:Yeah. I think that, you know, it's a a sliding scale like we've mentioned before. I think that like, you know, as you you take risks, and you fail and you learn and you adapt and then you take more risks and you fail and you learn, you adapt and you take more risk, the the scale of the impact you wanna have and where you wanna be and the dreams, they only get bigger and bigger and bigger. So
Drew Beech:I'm saying I don't know what risk is anymore. It's like it's just that I'm so okay with failing. Like, you know what I mean? Like Yeah.
Joey Rosen:Oh, yeah. Yeah. Yeah.
Drew Beech:You just you lose and you learn, and you just get back to it. Like, all of the greats have failed. Like, I'd have to tell my son, like, Michael Jordan, he's a big Michael Jordan fan. Same. The goat.
Drew Beech:Same. The goat.
Joey Rosen:The goat.
Drew Beech:Yeah. Yeah. No. Sorry to all the LBJ all the LBJ, fans out there.
Joey Rosen:Lyndon B Johnson?
Drew Beech:No. Yeah.
Joey Rosen:I don't even know. They're like, I don't know who that guy is. I'm like,
Drew Beech:I'm like, Michael Jordan's lost money. Like, he he didn't win every game.
Joey Rosen:Cut from his high school basketball team. You know what I mean? You know? But what a what a beautiful statement that we don't know what risk is anymore. I I I appreciate diving into that with me because I I think that it is, it's it's that you've harnessed fear.
Joey Rosen:I mean, you've overcome fear and you've harnessed it. You're not afraid to fail because you know you're gonna learn on the other side of it. You know? So, yeah, what a great back and forth on risk. You you did mention, something else.
Joey Rosen:I think it was kind of, like, you know, along the same lines. Basically, life is is risky. Right? From the moment you're born, life is a risk. There's no guarantees.
Drew Beech:It's we went skydiving a couple years back, and they were like, oh, have fun. Like, be careful driving home. You have a a more of a risk of dying Yeah.
Joey Rosen:Mhmm.
Drew Beech:Driving home. You did just jump in on an airplane.
Joey Rosen:Yeah.
Drew Beech:So, like, while you think jumping on an airplane was riskier, realistically, your commute to work is just as risky.
Joey Rosen:Yeah. Yeah. Exactly. It it is. And I I've I think, you know, we've both seen a lot, been through a lot, you know, city kids.
Joey Rosen:You know, I've seen more than I can probably recount where kids in my neighborhood died young, overdose, suicide, murder. There there's something to seeing those things and going through them that also helps you realize that life is risky, and the risks that you are thinking are risks really are not. It's just a way to live, a way that you're meant to live. You know? So, this was this was great chopping up risk, man.
Joey Rosen:Obviously, we have a risk collection on the, on the site, which is a big hit with the community, right next to pain. Pain and risk, I think, since the inception of the community have been 2 of the themes that the few that really hit the few hard. Mhmm. Because I think they're the 2 things every day that we encounter in our life that we struggle with. You know?
Joey Rosen:So alright. Let me tie this up, with an ask for the few, because I know that they're, I know they're gonna deliver on it because they want a strong society as much as we do, and they wanna restore the dignity of hard work as much as we do. So if this inspired you to grow, please share the show. Welcome a friend, a family member into the few, into our community by sharing this with them. And always always remember, choose effort over entitlement.
Joey Rosen:Choose hard work over handouts. No one owns you, no one owes you. You're one of the few. Now let's