Ep. 137: From Texas Fields to Global Adventures: Trevor Gibbs on Entrepreneurship and Exploration

In this captivating episode of the Silvercore Podcast, we welcome Trevor Gibbs, the innovative mind behind ManBar. Join host Travis Bader as he delves into Trevor’s extraordinary journey from his roots in Texas to becoming a global traveler and successful entrepreneur.

Trevor shares his inspiring story of pursuing a degree in engineering, traveling extensively through Europe and the Middle East, and eventually founding a company dedicated to producing high-quality, nutrient-dense meat snacks. Discover how his passion for exploration and adaptability shaped his entrepreneurial spirit, and learn about the unique challenges and triumphs he faced along the way.

Get a behind-the-scenes look at the creation of ManBar, the philosophy that drives its quality and sustainability, and the adventurous spirit that fuels Trevor’s life. From the intricacies of well placement optimization using genetic algorithms to the joys of spontaneous travel and cultural immersion, this episode is packed with insights and stories that will inspire anyone interested in entrepreneurship, travel, and the great outdoors.

Tune in to hear about Trevor’s exciting plans for the future, including the launch of a new hunting series, and his commitment to supporting others in their own adventures. Whether you’re a seasoned traveler, an aspiring entrepreneur, or simply someone who loves a good story, this episode is not to be missed.

 

https://trymanbar.com/

https://www.instagram.com/trymanbar

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Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav
Silvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors

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00:00 Embracing New Adventures 01:11 A Memorable Barbecue in Boise 02:46 Fishing in the Sawtooths 04:13 The Power of Saying Yes 04:48 Exciting Giveaways and Brand Partners 06:12 Introducing Today's Guest: Trevor Gibbs 06:49 Trevor's Journey and Entrepreneurial Spirit 09:22 The Man Bar: Quality and Sustainability 26:13 The Importance of Adaptability 38:25 First Hunt Series and Mentorship Programs 45:02 The Benefits of Regenerative Agriculture 45:27 Choosing the Right Snacks for Outdoor Activities 46:10 The Unique Qualities of Our Meat Sticks 52:17 The Importance of High-Quality Animal Fats 59:44 Marketing Strategies and Audience Engagement 01:03:58 Understanding Regenerative Farming 01:11:33 Navigating the Food Industry and Regulations 01:22:33 The Role of Education in Gun Safety 01:32:44 Final Thoughts and Future Plans  

What is The Silvercore Podcast with Travis Bader?

The Silvercore Podcast explores the mindset and skills that build capable people. Host Travis Bader speaks with hunters, adventurers, soldiers, athletes, craftsmen, and founders about competence, integrity, and the pursuit of mastery, in the wild and in daily life. Hit follow and step into conversations that sharpen your edge.

Kind: captions
Language: en-GB

Travis Bader: I have to say that one of
my most favorite things about doing the

Silvercore podcast is getting to meet
some extraordinary people, people who are

doing positive things, amazing things all
over the world, and I get to learn from

them and I get to share that enthusiasm
and their passion for what they do.

With you, a by product of doing the
podcast is oftentimes I'll get invites

to go and do some pretty cool things.

Most often I don't take people
up on these invites and my

friends will rib me about it.

They say, Travis, you've
got to be a yes man.

People would kill for these opportunities.

Yes.

I'd come out hunting with you.

Yes.

I'd come fishing with you.

Yes.

I'd come visit you in
your neck of the world.

And I'm starting to lean into that.

I see a lot of value to going out and
experiencing these adventures with

other people in areas of the world that
typically I wouldn't be going to and

sharing those experiences with you.

Recently, Brad Brooks of Silvercore
podcast, episodes 57 and episode number

73 put out a call inviting people to
a barbecue that he's having at his

place, our galley in Boise, Idaho.

And I thought, what the heck?

It's only what?

10 hours away by driving here from
lower mainland British Columbia.

Jumped into the truck way,
went, let's do this barbecue.

Had a great time, got to
meet some amazing people.

There is some giveaways,
great food, tacos, beer.

And of course, Brad, it was
really good to meet you in person.

Of course, going down to Boise,
had to reach out to Zachary Hanson.

He wrote the book, turning
feral, and he was in Silvercore

podcast, episode number 94.

Zachary says, of course I'm on board.

I'll meet you there.

Unfortunately, there's a bit
of mix up on the dates and Zach

had welding school that evening.

He says, don't worry about it.

Tell you what, before I go to go to
school the next day, 0630, let's meet

at Merritt's restaurant in Boise.

World famous for its scones.

As a Canadian, personally, I would
call those doughnuts, but I would

say they were world famous doughnuts.

They were so good.

Talking with Zach, he's
got a new book coming out.

I'm really excited to talk about it.

I don't know if I'm allowed to yet, but.

When it does come out, I'm sure you're
going to be hearing about it here on

the Silvercore podcast, I have a feeling
it's going to be highly influential

and it's going to make a big impact in
the same way that books like Michael

Easter's Comfort Crisis have made
a pretty big impact on the world.

Zachary says, Travis, I've written about
Atlanta, Idaho, and my book Turning Feral.

You got to check the place out.

Population 37 people currently, here's the
code to get in, here's the wifi password.

Go there, check out the
Sawtooth, you'll love it.

In fact, there's some great
fishing along the way.

He lent me a Tenkara rod.

I'd never Tenkara fished before.

And for those who haven't heard of
it, it's a collapsible fishing rod

that they make and it just pulls
out into a pretty long rod, but it

can basically fit in your pocket.

It goes pretty small.

It doesn't have a reel and it's
a different style, really easy

to get the hang of this thing.

I went out there, I was in the Sawtooths,
visions of Hemingway in the Sun Valley

fishing, and I can't remember a time
when I've caught more fish or had a

better day on the river than that.

Almost every single cast I was
catching, beautiful rainbow trout,

it was 40 degrees out, which is
104 if you're American, smoking

hot outside, cool water on my feet.

And usually when you catch them with a
lake, there can be a little bit muddy.

These were fatty, river
run, clean, crisp flavor.

It was amazing.

Top that all up, hot springs in the
evening, sit in the cold river, waterfall

of hot water coming over my back.

Had an amazing time down there.

So I guess what I'm trying to get at here
is I'm going to be leaning into this.

I'm going to take the advice of
My friends who say, be a yes man.

Yes, I'll go hunting with you.

Yes, I'll take you up on your
offer for this adventure.

And I would encourage others that
are listening to this to maybe stop,

assess and evaluate, and look at the
opportunities that you're getting.

Where can you say yes?

Where can you lean into these different
adventures and opportunities that will

inevitably present themselves to you?

And how would your life be different?

If you took the route of just saying
yes, if you're a member of the Silvercore

club, you should already know that we've
got a number of different brand partners.

One of which being Nanook, and they
are a Canadian company that may

robust cases for anything you can
think of different shapes and sizes.

Uh, you get 30 percent off of their cases.

That's a wicked savings.

And if you're following us on
social media, you should be You'll

see that we're going to be giving
away one of these guys here.

It's an Anuk T30 case.

We're also going to be
giving away the Anuk 990.

That's a rifle case with foam.

It's got the wheels.

They're renowned for their
latches which won't open up

unless you want them to open up.

And in which case they
open up really easily.

Quality handles.

I don't know what more I can say.

Like if you've, if you've
used it, you know, they're,

they're good quality equipment.

They're good.

They'll keep your stuff safe.

So follow us on social media,
follow Silvercore Outdoors,

subscribe to the podcast and please.

If you find value in these
podcasts, share them with others.

As we grow, we get more opportunities
and we're able to go out and

interview interesting people all
over the world, interact with

them and share that with you.

So without further ado.

Let's get this one rolling.

I love engaging with fellow entrepreneurs.

They embark on uncharted paths filled
with hard work and uncertainty yet driven

by an unmistakable passion for success.

Today's guest embodies this spirit
with a deep love for hunting,

cooking, and the outdoors.

He has identified and capitalized on a
gap in the marketplace for a nutrient

dense grass finished bison and beef
meat snack, all while maintaining a

commitment to quality and sustainability
through his company, Man Bar.

Man Bar.

Welcome to the Silvercore
podcast, Trevor Gibbs.

Trevor Gibbs: Thank you.

Travis Bader: Pleasure to be here.

There we go.

So did I get that intro done?

Right.

Sounds good, man.

Right on.

So, um, it's kind of
fortuitous how we met.

Now you just flew into town last night.

Yes.

And, uh, coming from Texas there.

Texas, Austin, Texas.

The great state of Texas.

Absolutely.

I remember I was, uh, Uh, maybe I
don't want to admit this, but I was

rollerblading for the theory terminal
when I was, uh, please say last week.

I think it was about 19, 20 years old.

And I thought.

I didn't have the, um, I don't
know if my car wasn't working

or if I didn't have money for
fuel, but I wanted to go surfing.

So I had to get to Tofino.

I don't like, I got a set of roller
blades and I filled my backpack up

and I got off this ferry terminal.

I figured I'm going to roller blade
from the Nanaimo ferry terminal to,

or Duke point, I think it was Duke
point ferry terminal over to Tofino.

And that's, that's a bit of a,
That's a bit of a roller blade.

All right.

And, um, I remember my first big hill
we're going down and I was used to

hills, but never the big backpack.

It was long and sustained.

I'm going faster and faster and faster.

I'm getting these wobbles in this thing.

I'm like, Oh, I got to get the
brakes on and I'm dragging the

blade and dragging all the way down.

I'm like, maybe I should
take up hitchhiking.

So I got this one guy.

Only person to pull over
and pitch up, pick up this.

I think it was six, six, probably
220 pound guy, scruffy looking,

dirty backpack, all the rest.

And, uh, he was massive.

He made me look small and he picks us up.

It picks me and my buddy up and he's
gripping the steering wheel and the

whole steering wheel is flexing.

And he's talking about coming
from the great state of Texas.

Amazing.

He says, you know, I spent some
time in the great state of Texas.

They got a great program down there.

And by time, it means he
spent some time in jail.

Yeah.

And, um, yeah, that, that
was an interesting road trip.

He was a demolitions expert
and he says, Oh, in the back,

I got all these explosives.

And he's given stories about putting, uh,
blasting caps in people's lap and, but

they're duds and lighten them and duct
taping some guy up who was doing something

with his wife and like, he was everything.

Angry, massive and a demolitions expert.

So that was, um, probably the
first person that I had met

from the great state of Texas.

Trevor Gibbs: And now you got me.

And now I got you.

Now I got you.

That's a tough act to follow.

Travis Bader: So tell me a
little bit about yourself.

Uh, you're, you're a smart guy.

Thank you.

You come from a, uh, an
interesting background, but, uh,

I want to get into all of that.

Everything you're doing with the,
uh, the man bar and the business.

But I want to know a bit about you first.

Sure.

Trevor Gibbs: Yeah.

Grew up in, in Austin, uh, was
there through high school and then

obsessed with basketball when I was
younger, played a lot of team sports.

Um, but yeah, just, just was
kind of in Austin doing my thing.

Yeah.

Um, finished high school,
went to school in East Texas.

And then I think.

Kind of the summer after I graduated, I
went to Europe, did the whole Euro trip

thing over there for a few months and
I had studied, studied engineering and

math in, as for my undergrad and went to,
didn't really know what I was going to

do, went to Europe, doing the backpacking
thing and then loved it, really fell

in love with, I had done some traveling
beforehand, but that was my first like

extensive three month trip to Europe.

Four months, however, however
long I was going to travel.

Mm.

Um, and so I kind of had the plan.

I was just gonna stay over there and,
and find at the time, you know, maybe

it was my youthful ignorance, but I
was just like, I just got a degree in

physics degrees in physics and math.

Like, I'll find something.

Travis Bader: Oh, they'll hire me.

No problem.

Everyone's looking for a
mathematician or a physicist.

Yeah.

Trevor Gibbs: Everyone's looking for that.

Yeah.

And so, um, that, that
was kind of the plan.

Uh, I was.

The initial phases of that, but then
I found out I got into grad school.

And so got into grad school, uh,
at Texas A& M for engineering

for petroleum engineering.

So I was sitting in.

Gosh, I don't even remember what
country, but I was still in Europe

and I was, I got this offer,
basically go to grad school for free.

And, and it was like, well,
all right, worst case scenario.

Let me go do that for two years.

And then I'll come back.

Um,

Travis Bader: that's
kind of hard to pass up.

Yeah,

Trevor Gibbs: yeah, exactly.

So, uh, I, Went back, went back to
Texas, did my two semesters or did

two semesters at A& M for grad school
and then was asked myself and two

other guys were asked to go kick off
the grad program at their satellite

campus in Qatar in the Middle East.

Yeah.

And so I jumped on it because my
whole, whether it was Europe or

Middle East or whatever, I just wanted
to, to tour outside of the U S I

just, uh, I wanted to see the world.

That was kind of number one
on my priority at that time.

What was pushing you?

What was driving you?

I don't know.

Yeah.

Um,

yeah, I don't know.

There, there was just a, a, a very,

I was just fascinated by the world,
by cultures, by languages, by

food, by, by seeing something new.

Yeah.

And, and for whatever reason it
just took hold of me and, uh.

Yeah, I don't know how, I'm not quite sure
how else to articulate it, but it was just

something that was very important to me.

And so I saw that as an opportunity to

go over there if I did good
work, potentially that would

speed track me working overseas.

And so I did, I went over there and there
were three of us, there were the, the

reason why is because they were only a few
years old and so they had all this, the

Qatari National Research Foundation had
funded a bunch of grad product projects,

but they were only, I think the oldest
people at the school were going into their

junior year, so they needed a few people
to go over there to, to kick it off.

Sure.

Did that, jumped on a project, was able
to, uh, help, yeah, really help kickstart

it cause, cause we were the first ones.

Yeah.

So, I nerded out on, uh,
Gosh, what was my thesis?

It was, it was a well placement
optimization using genetic algorithms.

Well, placement

Travis Bader: optimization.

So we're talking like
oil wells or water wells.

You want to oil and gas.

Yeah.

Trevor Gibbs: So oil well based on
genetic, genetic algorithms, which

is essentially like a self What's
the best way, like a self learning

algorithm almost where, uh, the best
way to think of a checkerboard or a

Travis Bader: chessboard

Trevor Gibbs: most times when you're
running an optimization, let's

say there's, I don't even know how
many squares are on a checkerboard.

Let's say there's a hundred.

Sure.

Essentially what you're doing is each of
those squares has different properties,

porosity, permeability, whatever.

Yeah.

Um,

you've got to run a, a.

Basically run a project, not project
was the word I'm looking for.

You've got to run a, an
iteration for each square.

Travis Bader: Okay.

Trevor Gibbs: And so for that one, I'd
have to run a hundred and then at the

end I get a hundred answers and then
that spits out the, you know, ideally

where, where the well placement would go.

Right.

The best place to drill based
on all these different factors.

Based on all the, you know,
10, 12, 15 different factors.

And so what?

My program did, and kind of the initial
stages of it is how do we take that a

hundred iterations and make it 80 or 70.

Travis Bader: Right.

Trevor Gibbs: It doesn't matter
when it's that low of a number, but

when it's not a hundred and it's
a million or 10 million, it's, you

know, it's a, it's a big difference
in time and energy and all of that.

So, so how would genetics play into that?

Well, it's the, that part is
basically you're signing multiple.

You assign multiple parameters for
what you're looking for, and then

it's, it's basically running those
iterations at random and kind of

taking those answers to identify where

kind of whittled down to where the
best, best, uh, option would be.

And so, for example, if you've got that
checkerboard, let's say the top right

half, it's just getting bad answers, but
down here it's getting higher answers.

Well, it's going to start
running a few more down here.

And then it'll check, maybe
it'll kind of like mind sweeper.

It's like, all right, that one,
let me check these ones over here.

And it just kind of
whittles down to an answer.

And so that it, it was able
to, yeah, essentially do that.

And so take those a hundred iterations
and make it 70 or 75, whatever it may be.

So that was like the first part.

That's what I did on like a,
Three or four year project.

Travis Bader: So here's
the ADHD tangent for you.

Sure.

Okay.

So I don't know much of anything
about drilling for oil wells.

Sure.

But I know very little bit
about drilling for water.

Okay.

And people are trying to find
the best spot to drill for water.

And back in the day, they used
to do divining or dowsing.

Have you heard of this before?

Okay.

They'd use or witching stick.

They'd take a switch from a willow tree
and they'd walk around with that and

see where it kind of wanted to dip down.

Okay.

Okay.

I'm wondering, I know in the water
drilling business, they still have

people that'll come in and they'll
do water dowsing or divining, and

they'll walk around with their witching
sticks, or they'll take a couple.

Try it when I was a kid, I took broom
handles, I drilled a hole in the center.

I just cut a couple of chunks and I
put a 90 degree, um, coat hanger in it.

And so you hold on these things
and when the coat hanger kind

of crosses over, it comes back.

I mean, like, you It's sort of
a Ouija board world of finding.

I find it odd and interesting that
people will still do that for water.

Does that play any role?

And I guess by the fact that you
don't, you've never heard of this,

any role into looking for oil,

Trevor Gibbs: man, I'm sure in the
early days, there was some of that

going on, but, um, I'm unaware of any.

Travis Bader: Not aware

Trevor Gibbs: of that now.

Travis Bader: Not what you
and the other pros are doing.

I, yeah, I, I have never

Trevor Gibbs: done that.

Well, we'll put it that way.

Travis Bader: Oh, what a
fun way to make a living.

Fair enough.

Sorry.

You go on.

I can't,

Trevor Gibbs: yeah, that's all good.

So it's, uh, so yeah, once, uh,
once grad school for that ended up.

Graduating and was fortunate enough
to get a job to stay over there.

So caught the attention of a couple of
companies and, um, yeah, ended up signing

with a Danish company and spent the next
couple of years between, between there.

And I was living in Doha and,
and, uh, Copenhagen and so, and

then between just the way our
schedules worked, it's basically,

I would spend a third of my time.

In the office, a third of the time
offshore, and then a third of my time, I

got off basically for the time on the rig.

Hmm.

And so, in that time off, I was in
such an amazing location in the Middle

East to get to, within ten, a ten hour
flight, I mean, you're in most of Asia,

most of Africa, even into Europe, and it
like, you can just, you're so close to,

And so just anytime I had, if I
had four days off or more, I was,

I was on a plane going somewhere.

Really?

So I spent, spent quite a few years of
just every, you know, almost like every

three weeks I was, I was either in Doha,
I was in the office or I was traveling

somewhere that I hadn't been before.

And that was just my, my life and,
and I loved it and it was great.

And, uh, It's quite the adventure.

Yeah.

Yeah.

Maybe that's what you asked earlier.

Maybe, maybe that's what I was seeking.

Travis Bader: You know, everyone's
got this different, you know, they

talk about the travel bug and they've
been bitten by the travel bug and

they want to go check things out.

I remember, so I turned 20 in Greece.

I was in Greek islands and.

Beautiful.

Yeah.

Trevor Gibbs: Unbelievable.

Travis Bader: It was great.

But the, the thing that.

I found out about three, four months
over there, like yourself, around that

age, got out of high school and had plans
to do one thing that didn't pan out.

And so I thought, well, I
got this money saved up.

I'm already over here.

Let's let's travel around a bit.

But the one thing that
really struck me was how.

You know, I was raised in a, in a certain
way, and there's a right way to do things.

And the people that don't do it
that way, they're doing it wrong.

I was struck to see all the
people doing it the wrong way.

And I'm using air brackets here for people
listening and thriving and doing so well.

And that really just, it was a bit of an
aha moment and everything I'd known up

into that point, it's like, wait a minute,
there's a lot more going on out here.

And it really ignited that
curiosity in me about.

Different cultures, different traditions,
different ways that people do.

And for me, that all kind of
revolved around food and the people.

Because I didn't have much money.

I had enough to get up and get over there.

So I would sleep on beaches, right?

I, uh, sorry to say it.

I nicked a tarp out in Austin.

I made a little bit of a tent out of it.

And, uh, Um, slept under that for a
while, for a week or so up in the Alps

and, but I would use my money to buy
decent food and try to find interest,

like get away from the tourist zones
and try and find people that are doing

just a regular life, which again was.

The wrong way of doing it from the way
that I was raised, but they're thriving.

So I loved that aspect for
me, that that's where a lot of

the adventure kind of came in.

Trevor Gibbs: Yeah, absolutely.

I mean, that, that,
that resonates for sure.

Um,

yeah, it was just the kind of to touch
on both of the food and the people.

I mean, a story that comes to mind is I
was in, I took my mom to Sri Lanka when I

was over there and we went and literally
the first place we ate, we I think, cause

we're in a small village and the manager
came up to us and was asking us like,

kind of, what are y'all two doing here?

Um, you know, but in a polite way,
and so, you know, it just kind of long

story short, just worked out that we
were going to be where he was from at

the same time he was getting off work
and, and going home cause he was, you

know, he lived, you know, Was working
away from home and then would work for

three, four, five days and then go home
for, you know, three, four, five days.

And, and so we just happened to be going
to be in the same place those, those days.

And so he invited us to come to his home
for dinner and, uh, you know, and so we

went and we, we just, yeah, just this
man I've never, we'd never met before.

We just, he invited us to
his house, they cook this.

Equivalent of just this monster, like
Thanksgiving didn't, I guess you don't

have Thanksgiving up here, but yeah,

Travis Bader: we got a, we
have it on a different day,

but we got a Thanksgiving, but

Trevor Gibbs: you know, just this
crazy spread of all this homemade,

uh, Sri Lankan food and his wife and
his daughter had been like cooking

all, like literally all day over
wood fire stoves and stuff like that.

And it was just, you know, I turned to
my mom and, and I was just like, Remember

this, because this doesn't happen often
and like, this is incredible, you know?

And it was just, we're two normal people.

They were a normal family, you know?

And, and it was just, it was amazing.

Travis Bader: And you probably
never really see that in Texas

to yet people saying, Hey, where
are you, where are you from?

Where are you going to?

Why don't you come over to my house?

Happens once in a while, but not the most

Trevor Gibbs: common.

Texas is pretty friendly, man.

It's uh, yeah, there, there's this
whole Southern hospitality thing

that it probably not like that.

Okay.

Where it's just some random person
that you grab, you know, and say,

Hey, you come over for dinner.

But.

Travis Bader: So here in Vancouver
and Canada, we've got this

reputation for being super friendly.

And I'll tell you that sort of thing
doesn't really happen over here.

Um, I know traveling is It happens
a fair bit and I'm, you know, when

I was younger, I'd always have
like, what does this person want?

What do they want from him?

Like I was traveling by myself and people
are like, Oh, where are you staying?

Oh, you know, I'm, you
know, staying over here.

Why do you come to my place?

No, no, no, no.

Right.

Like, what does this person want?

But the number of times people would
invite you to stay over, invite you.

Um, I remember when I came down from
the mountainside that I was camping in

for a little over a week and figured I'd
live off the land up there for a while.

And it's just starved essentially.

Yeah, practice your

Trevor Gibbs: fasting.

Travis Bader: Exactly.

Practice my fasting and I must
have stunk and looked terrible.

So I come back down, I've returned
the tarp, so the person only

deprived of it temporarily.

Yeah.

And, um, This husband and wife
come on down and they see me

and I'm catching a bus out.

Oh, where, where are you going?

And tell him where I'm going to go.

And why don't you come
and get food with us?

We'll go over, we'll get a pizza.

I'm like, no, no, no, no.

I don't want you paying for anything.

Right.

And, oh no, no, no, we'll get it for you.

And I said, no, this is the last bus.

I got to get out.

They walk away, they come back.

Okay, we've got to figure it out.

You'll stay with us.

We'll get some food.

And the number of times I found that
in life to happen, when you kind of

put yourself out there, I is, and maybe
that's it, maybe in your hometown,

you're not putting yourself out there,
maybe it does happen for other people.

And, um, um, but there's, there's an
interesting energy to things that I

think people can kind of pick up on.

And maybe that's amplified
when you're traveling.

Trevor Gibbs: Yeah, yeah, that's
probably a good way to put it.

It's, uh, there's certainly,

certainly an openness to new newness.

Newness.

Yeah.

Um, I mean, one of my favorite, I always
say one of my favorite feelings in the

world is I travel a little differently.

And normally when I'm doing
stuff like that, I typically

don't pre plan like where I'm
going to stay or, or any of that.

And so I really fell in love
with just showing up to a new

place, having no idea what.

What, what I was going to do, where
I was going to stay, any of that.

And just this quote
unquote, figuring it out.

Travis Bader: Yeah.

Cause the universal unfold as it should.

Trevor Gibbs: Yeah.

And so it was a lot of travel is that way.

And for me, and there's something
to it and maybe it's a skill that

you can get better at and chip away
at, but I think that adaptability

to, to, you know, Be open and accept
kind of whatever, whatever it is.

Travis Bader: Well, that's a
huge thing for an entrepreneur

to be able to be adaptable.

Did traveling kind of hone that in you,
or did it kind of spark that in you?

Like, did you always have
that adaptable nature?

Or did you kind of

Trevor Gibbs: find it?

That's probably a better
question for my mom.

Um, but yeah, it should have brought her.

Yeah.

I don't know.

I mean, it, it came very naturally.

Um, so maybe it was there and I was
just in a Place where that made sense.

Hmm.

Um, but yeah, I mean, in, in general
and, and I've never really thought

about it, but maybe it does come from
the travel, but like in general I do,

whether it's emotionally or whatever
is part of it, that adaptability and

just being open to things going wrong
or not being exactly how you want.

Or I've kind of feel like in a lot
of ways I've removed myself from.

Uh, what's the word being, being process
oriented versus, uh, outcome oriented.

Travis Bader: Okay.

Trevor Gibbs: And so, so explain

Travis Bader: that, like, how would, how
would that work in your life being process

oriented as opposed to outcome oriented?

Trevor Gibbs: Well, I mean, uh, a
big one is, is, is with these sticks,

um, which we can dive into later.

I can dive into it now.

So, you know, I would just say
that I, like, I don't view.

So I've been working on this
company for, for call it two years.

Okay.

We just launched like Monday from when
we're talking just a few days ago.

I sent out all the initial orders.

Right.

And so it's very new, but my, my
thought process through these last

two years and even going forward,

uh, the success of this company
or, or the outcome of this company,

I haven't really thought about in
terms of like dollars, for example.

I've got,

yeah, like, like, I can't tell you, I want
to be a 5 million company, a 50 million

to whatever, like, like that to me isn't
really how I define success with this.

How do you define success?

Well, so far it's, the success has
been, I've created, I formulated,

created, whatever you want to call it,
something that scratched my own itch.

That, I think is in the feedback I've
been getting and a lot that people

agree with is it's the best tasting
stick on the market, excuse me.

Um, but yeah, scratch the niche of
just wanting all the things I wanted

in a meat stick, um, which we can go
into, but as long as I can keep the

quality, what it is, as long as I
can continue to support people, which

is really like if there was one word
through all this, it would be support.

And that I realized.

As I was making this that like, like
we were talking about earlier, I

hate being the center of attention.

Travis Bader: Yeah.

If we can do this, but

Trevor Gibbs: You know, it's
like, I, there's only so much

you can say about a stick, even
though I think this one's great.

And it's got a really bunch
of really cool features and

benefits that we can talk about.

But really the, the way that this thing's
going to be used as supporting people like

you, when you're going out in the woods
and you're teaching people, it's going

to support, you know, My buddies who are
real estate agents who are zipping all

around town, it's going to help my friends
who are single mothers or, or new mothers

who need a snack, both for them and
their kid, they're running them around.

It's for my buddy Blake, who
is Always in the outdoors.

It's for me when I'm hunting.

It's for, you know, it's all these
applications where people are

doing hard, interesting things
and taking pride in their work

Travis Bader: and

Trevor Gibbs: just, if, if they can have
this and do that for 30 minutes longer,

or a couple hours longer, or whatever it
may be like, that's what makes me happy.

And so as long as I can.

Obviously not go bankrupt or, you know,
I need to create a successful company.

I'm not, you know, and certainly
the physics, excuse me, the

physics and engineering me, like
likes to nerd out on the numbers.

Travis Bader: Yeah.

That's something in my, all my engineer
buddies, they'll tell me it's, it's, it's

sort of a curse of the engineer world.

They'll nickel and dime you to death.

Cause they're looking at
numbers left and right

Trevor Gibbs: to that
there's to that though.

It's like, certainly I'm, I'm
on top of the numbers, but.

comes in is because there's not
like a number that I'm chasing.

It's also allows me to do Those sticks.

I got you.

So like for this, it makes no sense
to spend money on butcher paper

and twine and this compostable
sticker and the compostable mailer.

We put it in.

Those are all pretty, there's
cheaper ways to do it, but

this has a different feel to it.

And I've had, you know, a lot of people
that have, I've given these to just in

the last couple of days, they grab it.

And they're like, oh man, this feels
like I, this is cool, I just feel

like I came back from the butcher.

That's right!

And now I don't know,

I don't know what that means from
a, from a monetary standpoint.

But I know there's value in
that, if that makes sense.

Like, I don't know how to put that,
that saying in a spreadsheet of

like, this is why I'm doing it.

Cause that, cause that guy
says that he really loves it.

Cause it feels like he
came from the butcher.

Travis Bader: Well, it's important to
have a feeling associated with a product.

You know, Simon Sinek, have
you seen or heard of him?

I'm familiar with him.

Okay.

So I remember back in the day, there's
a YouTube video, I think it was a

Ted talk he was given or a lecture
he's given on the golden circle.

He talks about, and he says, people
don't Buy what you do, they buy, um, why

you do it or they don't buy what it is.

And he gives, he has a
number of examples, right?

And he talks about, um,
uh, like Apple computers.

Apple doesn't say, Hey, uh,
we got the fastest processor,

we've got the brightest monitor.

We've got the ABC.

It says, um, We'll help you
unleash your creativity.

Sure.

You're, you're unique, right?

There's something that people
want to identify with when they're

engaging in a product or a service.

Right.

Uh, there's always going to be
those who will go for the absolute

cheapest thing that they can find.

Sure.

But I think if you want a sustainable,
uh, product or service, there

should be an ethos behind it
that speaks to the individual.

Cause that'll drive you as an
entrepreneur, that'll keep you striving

to ensure that you're putting out the
best quality product and that, uh, you're

innovating and doing things in a way.

And then there's The people who
subscribe to that will pay for

that because they want to know
that they're getting something that

has that heart and soul behind it.

And it's not just some mass produced
thing that's been, been pumped out.

Trevor Gibbs: Right.

Yeah, no, exactly.

So it's trying to, even though
it doesn't make economic sense or

even, you know, time resource sense,
time, energy, money to do it there.

There's.

It does from a monetary standpoint, from
a feeling energy vibe enjoyment aspect.

Absolutely.

Travis Bader: I think there's
a bit of a toss up there too.

So obviously profits got to be
an important piece of the puzzle.

If you want to have something that's
sustainable over the longterm, it

has to have enough revenue coming
in, in order to sustain that, right.

That's a very important piece.

And quite often we find ourselves, uh,
like with subscription model type, uh,

services, which by the way, you should
have a, uh, man bar subscription model.

We've

Trevor Gibbs: on the website, we've got
a monthly, uh, monthly option there.

So,

Travis Bader: so you look
at like Amazon prime.

Okay.

That was a pretty cool thing.

You get free shipping.

That's not too bad.

Prime membership for a year.

If I buy X amount of stuff,
I get free shipping back.

Then.

They bring in upgrades and they say,
well, now we have, we've got music too,

and we've got TV and we've got cloud
storage space and it gets bigger and

bigger and it's all the same price.

And then the money starts to like the
service, everything looks fantastic.

And then the, um, shareholders start
getting in and everyone says, well, how

do we squeeze a bit more money out of it?

Yeah.

Well, now the TV's got ads and now you've
got to get different subscriptions to

Crave and Hulu and all the rest under it.

So there's, there seems to be a bit
of a life cycle to these things.

And the bigger it gets, it kind of kills
that, um, the soul of it, the soul of it.

Right.

Yeah.

Yeah.

And this right now is the soul of it.

This is you.

And if you're able to sustain that
soul, I think that model of always

pursuing excellence, because that's
an abstract thought that's probably

never going to be able to be achieved,
but you can always pursue it.

Money is going to be a natural by
product of your hard work and efforts.

Trevor Gibbs: I think so too.

I mean, uh, and, and that's kind of
the way I've been approaching it and

hopefully we'll continue to approach
it for as long as we're around.

Travis Bader: Yeah.

And you know, and so I've looked
at things and it's, maybe it's

worked out, maybe it hasn't.

I don't know.

I don't look at the money.

Right.

But, uh, uh, it seems to be working out,
um, and do get people lecturing me saying

I should be looking at the money more and
I should really have spreadsheets out.

And it's just, that's
not where my head's at.

That's not where my head's at.

And I find that, uh, by creating a quality
product and having engaging with, uh,

the end user and others around you in a
meaningful way, it keeps me interested.

And if it was just the money I'd be bored.

Trevor Gibbs: Yeah.

Yeah.

I always like, uh, God,
who is he talking to?

Dave Chappelle did an interview
for forever ago and, and he was

talking about telling his dad that
he wanted, wanted to be a comedian.

Travis Bader: Hmm.

Trevor Gibbs: And, you know, his dad's
response was kind of the typical, like,

well, you know, do something else,
have some other skill as a backup.

Not many people make it, you
know, it's hard, blah, blah, blah.

And Chappelle's response to that was
like, cause I think it's, Again, I

may be messing up some details, but
I think his father was a teacher

and, and Chappelle was like, well,
how much do you make as a teacher?

You know?

And at the time it was like, let's say
30 grand and Dave Chappelle was like,

all right, well, if I can make 30 grand
a year, but doing what I love, then

like, isn't like, isn't that making it?

Yeah.

And his dad was like, keep that attitude
and you're going to be just fine.

Yeah.

No kidding.

And so a bit of it is, you
know, to bring that to this,

obviously we're going to give
this thing our best shot.

I hope it blows up.

Great.

But if I make, if I can keep doing this
and I can make, let's say 30 grand a

year from it, but I'm meeting people
like you going to talk with Kelsey, who

I met, like the amount of networking
I've been able to do prior to even

having a launch product makes me very
optimistic for what the next one,

two, three, five, 10 years looks like.

And so it's, you know, if it's only
ever 30 grand and I'm doing this on

the weekends or, you know, getting on,
going on cool hunting trips or fishing

trips or just meeting, I told you some
of our, our plans, you know, at the

end of the month, I'm hoping to do a
big, like wild hog cookoff launch slash

launch party down, down in Austin.

Like I can do that stuff and, and again,
support what other people are doing and

people find genuine utility using this.

I mean, that's awesome.

So when are you doing this cookoff?

It'll probably be, it'll be after
this is released, but it'll be.

So we're in July.

Yeah, it'll be the ideas for
it to be the end of July.

So next week when I go home, we're
going to start shooting the first

episodes of the, uh, The right now,
what I'm calling the first hunt series.

And that will be my version of a podcast
where it's kind of a rigging out my

truck to be a mobile podcast studio and
essentially going to take people on their

first hunts, which in Texas kind of a,
it's kind of like a one on one first entry

idea where there's so many entrepreneurs
that, and not just entrepreneurs,

but just people that talk to me
about hunting and how to get started.

Hmm.

We're basically just going to take them
if they need to go to the gun range,

we'll go to the gun range, get some
lessons in, and then just going to go sit

in a blind and hunt wild pigs, because
that's kind of the easiest barrier

to entry, especially down in Texas.

Um, and so being an invasive

Travis Bader: species,
the, the, Wild pigs there.

So good old razzle dazzle Rick
Brazel, he's got a organization

called the First Hunt Foundation
and he takes out, um, uh, kids.

Basically it's kids, kids who've, uh,
you know, most people will get into

hunting because of a family member.

Traditionally it's been male dominated.

So father, uncle, but a lot of
mothers out there hunting too.

And he'll take, um, people who've,
who've never been out, who've never

hunted, and they'll help them get
started on their sort of first hunt.

So they got a first hunt foundation.

Uh, might be an interesting guy
to reach out to as well, honestly.

I

Trevor Gibbs: wasn't aware of that.

That's awesome.

Travis Bader: Yeah.

Trevor Gibbs: The, the Texas
parks and wildlife has a, they

call it stewards of the wild.

Travis Bader: Okay.

Trevor Gibbs: And it's a similar thing
where, where it's basically a group

that you can sign up for and they offer
hunting trips, fishing trips, uh, all

sorts of stuff where they assign you a
mentor and, and yeah, you'll go out and

basically learn how to do these things.

So,

Travis Bader: well, that's one of
the things that's sorely missing in

the, uh, In the hunting community
is easy access to mentors.

Like if you don't know somebody,
like what are you going to do?

Get on an online forum and start
asking people, good luck with that.

Uh, you're just going to get flamed.

I know some people, they're like,
I'll just put, I'll change my name.

Some guy, I'm going to change
my name to Jen, I'll put an

attractive looking girl that I'll
ask all my questions to that one.

That's funny.

Uh, other people will go on hunting
for, or sorry, hiking forums and

say, Oh, I'm really looking to
find a X, Y, Z animal, right?

Has anyone seen one in their hikes, right?

And finding that there are a little less
tight lipped about, uh, about sharing it.

But in British Columbia, we don't
have a dedicated sort of mentorship

program or steward program.

And I know in, in Washington, uh,
they've got a program where, uh, If

you're a qualified individual, you've
passed the, uh, uh, in Canada, we

call them an enhanced reliability
check, which is done by the, the RCMP,

but basically it's the PERV check.

Make sure you're, you're going to be a
decent person to take other people out.

Right.

And, um, I, so in Washington,
these guys will take others

out and mentor them hunting.

And as a reward for that, the
following year, they have increased

odds for their limited entry hunting.

And I've pushed our province
to enact something similar.

Government moves really slow, but it's
something that, uh, that I've been

working on trying to get over in BC.

And in fact, uh, Rick Brazel talking
with him about those sorts of things,

but that might also be, I don't
know how the steward program works.

Um, in BC, one of the concerns
is, are you a guide now?

And there's a step on the guide outfitters
and is this a guided hunting, but in Texas

being a feral animal, I don't think you're
running into those sorts of problems.

Trevor Gibbs: Well it's not just
with, well a couple things, A,

it's, it's not just with pigs that
they're doing it, um, it's, I mean.

Texas is a unique place in that we
have a lot of non native animals there.

And we're also like, I forget the
number, but it's like, it's not

a hundred percent private land,
but you know, it's out there.

Um, and so the way they work
is they actually work with

different like private ranches.

Uh, that allow them to come on and,
or, or, uh, either ranches or, uh,

can't think today.

Um, like state, state park.

Yeah.

Thank you.

State parks and that stuff.

So they actually work with them and,
and so they're allowed to come on

and the landowner will give them
like, all right, you can take.

X amount of, X amount of these
animals, X number of does X

number, uh, spikes, X number of,
uh, of males, whatever it may be.

Okay.

And so it's a, it's a pretty, probably
you'd somewhat unique scenario down there.

Travis Bader: Oh, it
sounds properly managed.

Yeah, no, it's great.

Yeah.

So you, you, yeah, it's great.

Up, up here we had a, um, one of our
local islands has got a, Some invasive

deer that they figured they want to,
uh, call and rather than putting that

out to hunters, who've all volunteered
to do it for free and putting meat in

the tables or reaching out to first
nation groups or whatever it might be,

they spend millions of dollars and they
get, uh, people from out of country.

It's a group from New Zealand and they
fly around in helicopters while the

other ones on the ground use dogs to
drive these things out and shoot them.

Sure.

It's crazy the amount

Trevor Gibbs: of money that's spent.

And so that exact scenario was
happening on a ranch in South Texas.

Um, or not, not a former ranch.

It's now was donated and now it's
going to be like a state park.

Travis Bader: Okay.

Trevor Gibbs: Well, they had feral hogs.

No, had like actual, like,
uh, gosh, what was it?

It wasn't Neil guy.

It was,

I can't remember, but you know, big
animal, um, not, not elk, not Neil guy.

Okay.

It was a, God, what was it?

It was cer certain kind of deer.

But anyways, they, they wanted 'em off
because they wanted to make room for more

of the, the native whitetail population.

Travis Bader: Mm.

Trevor Gibbs: But the way that they're
going about it is that they're a,

some of these stewards of the wilds
draws, they were allowing people

from there to, to come on and hunt.

But then they were also giving out
during hunting season and draw season.

They were, they were giving out draws
for, for these animals on this particular.

Okay.

Uh, area.

Okay.

And so their plan is over the next
three years or so to hopefully have

them all off, but they're doing it.

And so they're, it's just seems like
a way better approach and way cheaper.

Travis Bader: Yeah.

It's a win win for everyone.

They'll

Trevor Gibbs: actually make
money from, from doing this

rather than spending all that.

Travis Bader: Fancy that.

So

Trevor Gibbs: weird concept.

Travis Bader: When I'm out hunting or in
the back country or hiking or whatever,

I'm, I'm not in my kitchen, I'm outside.

Right.

I am drawn to nuts.

I'm drawn to meats.

I'm drawn to cheeses.

Okay.

Those are the things that,
uh, that I really crave.

Uh, sweets.

I always figured, uh, you know, I
want some sweets when he's, when I'm

spending time in the back country,
I want hydration, I want salt.

Right.

Um, and yeah.

If I'm not preparing, if we're not making
our own stuff to bring on out and I'm

going to the gas station and getting
the gas station slim gym or something,

I'm not feeling good afterwards.

Right.

Eating something like that.

Yeah.

What makes yours different than some of
those gas station meats that you see?

Uh, a few things.

Trevor Gibbs: So one is.

The quality of the meat is really good.

We're, we're solely at this point
in time, and I hope forever only

sourcing from regenerative ranches
in the U S uh, that's a whole, we can

go on that side tangent later about,
about, about regenerative agriculture.

But a big thing is the way we
ferment it and also the fat content.

Okay.

And so we've got 17 grams of fat in
the stick and I've formulated it in

That way for a reason for exactly what
you just said of thinking of the times

when I'm most doing the most active
things I do and I'm the most tired,

whether it's hunting or snowboarding
or rock climbing or Surf, like all this

stuff I liked, all the activities, you
know, me and my buddies like to do.

And, and so you want, you want the
fat, you want the high calories.

And so that's why they're
as big as they are.

There's over 200, 210 calories
per stick, um, 17 grams of fat.

And so I, I wanted that
satiating part of it.

And that came from.

The meat and nut diet, which comes from
the training world, which is, uh, it's

basically the meat and nut breakfast,
not the meat and nut diet, but it was,

uh, this guy, Charles Poliquin kind
of made famous this, this meat and

nut breakfast because it was the most
satiating for his, for his, uh, athletes

and made them the most mentally acute.

Um, and so there's just
all these benefits to it.

And so I was actually
making a different product.

I was making a meat and nut
bar, bison and almond bar.

And that's where the name came from.

Cause I was going to have like a
line of different meat and nut bars.

Man bar meat and nut bar.

That's where it originally came from.

Okay.

So you're

Travis Bader: not, you're not
specifically marketing towards men.

Trevor Gibbs: No, gotcha.

Obviously it will turn into that,
which is, we can chat about that too.

Um, But yeah, so, so that's
where it originally came from.

And so, uh, there were some issues
with the nuts on the production side.

And so I replaced the nuts
with, with beef fat, right?

Okay.

So that, that's, that's how we got there.

And then on the fermentation side,
which I think is really the bigger

difference is we use a starter
culture made from, from beef.

Beats the vegetable.

Travis Bader: Yeah.

Trevor Gibbs: Um, it's kind of like an
older old school way of doing it, but

you're basically using the sugars and
that to ferment the meat that produces a

kind of full spectrum of, of the lactic
acids that you need for fermentation.

And it's just like a, uh,
Healthier, cleaner, more

expensive approach to doing it.

But the difference is, is, is most
sticks on the market, just about

all of them use, uh, an encapsulated
acid, either an encapsulated lactic

acid or an encapsulated citric acid.

Those are typically an
isolated or synthetic version

of let's say the lactic acid.

And then the hydrogenated part is
basically the hydrogenated oil is, uh.

It's a way to make the oil
a solid at room temperature.

And then as the temperature
increases, it melts into a liquid.

And so you use those because a,
they're cheap, B, they're super

stable, pretty easy to, to get,
you know, if you're making beer,

kombucha, every batch is going to
be right, a hair different, right.

These allow for kind of that
variability to, to be greatly

reduced the encapsulated acids.

Got it.

So what happens is you mix these.

Mix them up with the meat.

You start cooking them.

As it's cooking, the hydrogenated oil
melts, exposing the acid to the meat, and

then the fermentation process can start.

Well, that oil doesn't evaporate.

It goes into the meat.

Right.

And so, and that oil is, you
know, we're not talking about

a, a tallow or a pork lard.

We're, we're, Usually talking about
some sort of vegetable, you know,

something really good for you.

Motor oil, essentially . Yeah, exactly.

You know, and so that, that
goes into the meat and that's,

that's why I think so many people have
a, the taste of most sticks aren't

very, kind of the perspective on,
on sticks for me and all my buddies

has always been, I want something.

I don't want to, I don't want a
house, a bag of Doritos or like m

and ms, like I want the protein.

Mm.

Here's a convenient,
easy way to get protein.

It's never an enjoyable thing.

It's never a, let me eat this
stick because it's so delicious.

So there's that, but those oils and
that encapsulated acid I think is, is

why you get that rubbery, that's it
not food tasting taste, um, excuse me.

And so, yeah, so, so that's the
encapsulated acid part, which is what most

sticks do and why we didn't go with that.

It's because I wanted a healthier version.

That starter culture allows me
to carry a little more moisture.

Like, I know you haven't had one yet,
but when you bite into it, it's, it's

almost more sausage like than the, than
the dry, dry stick that you're used to.

So it allows me to carry a little
more moisture, which in turn

allows me to carry more fat.

And so that's why we're able to have like,
17 grams of fat in ours, whereas most

sticks are nowhere, nowhere close to that.

Travis Bader: So I love that a lot of
flavor and flat fat, a lot of energy and

fat, but there's going to be a large camp
of people out there that say fat's bad.

Sure.

What would you say to that?

Trevor Gibbs: Uh, I would say that when

I answer this, I would say
they're wrong, depending.

So depending on where the
source of the fat comes from,

obviously, that's a big one.

You know, animal fats, especially
high quality animal fats.

They're phenomenal for you.

There's a I don't know what
else to say aside from that.

It's like, they're, they're
just, they're not bad for you.

Um, you know, for people who don't want
to hear that, then the quick answer

is they probably won't be a customer.

Travis Bader: Fair

Trevor Gibbs: enough.

But yeah, you know, it's, it's certainly,
I understand the people that obviously

like the keto crowd, the paleo crowd.

The carnivore crowd, all those,
all those men and women get it,

um, for people outside of that.

I think it's just going to be an
education thing with, especially as,

especially as we grow and are able
to talk about that a little more.

There's, I think there's opportunities
just to show people that high

quality animal fats are good for
you and you actually want them.

They're good for not only
physically, but for your brain

and the satiating part of food.

Uh, Typically comes from fat.

Okay.

And so like, for example, I, you know,
right now I'm probably two Oh five.

Uh, what are y'all kilograms here?

Travis Bader: I know we do pounds.

Okay.

We go back and forth.

So

Trevor Gibbs: I'm too, you know,
a little over 200 pounds this

morning because I'm traveling.

I ate one of these and a
small handful of pistachios.

Yeah.

And that was time.

Is it 11?

That was four or five hours ago.

And I'm going strong, totally fine.

And so it's.

That satiating part counterintuitively
allows you to eat less so that

you're volume wise, you're eating
less, but nutritionally, you're

still getting everything you need.

And so, and that's where that meat
nut breakfast that I talked about

earlier, that's another reason he had
it because you don't have to gorge

yourself or stuff yourself with all
this food to get the benefits of it.

His athletes could eat.

Small handful of meat small handful of
nuts and be good to go for a several

hour training session Not only physically
but more importantly mentally because

there's all these in meat in really
that protein and fat combo Targets

neurotransmitters that are most
associated with drive energy and focus.

Mm hmm.

And so that's why You know, that's, that's
the difference between eating meat and

nuts or, you know, just high quality
proteins and fats where you're feeling

a little more energetic, you're feeling
mentally clear versus the opposite.

You know, let's say the stereotype,
go, go eat a big bowl of.

You know, big bowl of bread or spaghetti
or carbs, whatever, and you know,

and then you get that brain drain in
the afternoon where you feel like you

need a nap so that there's science.

There's like reasons for
that and science behind it.

And so it's that it's just it's
targeting neurotransmitters

that do a lot of good for you.

And so that drive energy and focus pieces.

Also relative to just kind of the type
of people that we want to market to and

that we want to support Just again kind
of people were putting their head down

doing good word taking pride in their
work doing cool stuff going out in the

outdoors um building beautiful Things
like whatever, whatever it may be.

So

Travis Bader: I read somewhere
that the whole fat idea, the fat

is bad idea was something that was
perpetuated by the food industry.

That was a multi billion dollar,
essentially cover up at least for,

yeah, at least billion trillion.

Right.

Um, What was it?

Sugar.

Sugar is supposed to be the really
bad one, but it was fat that was

actually really good for you and
people should be getting the fat.

Um, no, it was cause of the, uh, the oils.

It was the, um, uh, those.

The canola oil, the
vegetable oil, that stuff.

Yeah.

So they're saying, oh, you got to have
these things because this fat, this lard,

this butter, it's going to kill you.

But you have our homemade oils here.

Trevor Gibbs: The foods.

Yeah.

I mean, the, the food system is, is
pretty broken and has been for a while.

And even, uh, how do I say it?

The, the sources of things matter.

So, so do you have those, those mangoes?

So this is a really good example.

You know, this is my buddy's,
uh, mango company, Mangone's.

It's a one ingredient product.

It's just mangoes.

There's plenty of sugar in here,
but the sugar is all from the fruit.

And so it's, there's no
need to add sugar to that.

And so even sugar, when we just kind
of blanket, make a blanket statement

of sugar is bad, which generally I
agree with when you're talking about

all of these, like ultra processed.

Um, you know, like your, your bag of M&
Ms, your, the, which I love M& Ms, by the

way, not, not, not hating on them, but,
um, yeah, it's just very different than

eating several of these, which again,
also have sugar and also have a purpose.

And, but that to me is, especially when
you're using it, when you're out doing

hard, hard, difficult, interesting things.

Most of your problems go away
when you're working hard, I feel

like, or you're doing hard things.

They tend to, because you're in
the moment, you're concentrating

on what needs to be done.

Well, not only that, but even from like
a nutritional standpoint, it's like your

body will crave, if your body's craving

Travis Bader: Yeah.

Trevor Gibbs: Eat a bunch of fruit.

Travis Bader: Yeah.

Trevor Gibbs: You know, and
that, and that will go away.

It's like you're, it's not that
you're, you're bad or your body's bad.

It's just, your body's craving this thing.

Give it to it.

Just choose as good of
a source as you can.

Travis Bader: Hmm.

Trevor Gibbs: And so
that's kind of how I'd.

Travis Bader: Well, that whole idea
of the broken food system, and I agree

like thousand percent, I think the, um,
butcher paper wrapped with twine, um,

packaging speaks to that as well, right?

That speaks to the individual who
would like to have something a

bit more farm to table, something
that's, um, That's not fake, right?

Something that's been like real
food, something that's created well.

And there's been plenty of
documentaries of like, why are North

Americans obese when Europeans,
and of course now Europeans are

suffering some obesity issues as well.

But traditionally they're eating tons,
they're drinking tons and they're,

they're not putting it on the weight.

It's because they're not eating
all this highly processed food.

Traditionally, they're eating things
that are, they're good real food.

Trevor Gibbs: Yeah.

I mean, even they're, you know, You
know, the, the gluten in their bread

is, is a different, different thing
than what we, that, what, what we've got

Travis Bader: and

Trevor Gibbs: they're also walking,
that helps out 10, you know, 10,

20, 000 steps a day, I would guess.

Travis Bader: Yeah, it does help,

Trevor Gibbs: you know, and
so it's, it's all of it.

It's never, we're, we're,
we're complicated beings.

Like it's never one thing.

Travis Bader: So are you going to be,
when you're talking about marketing,

are you going to be leaning into
the whole man bar, the meat and

nut, but the man bar aspect of it?

You know,

Trevor Gibbs: it,

not in the, I, I'm very
uninterested in, in.

And all the like, man versus
woman, male versus female stuff.

It's, it's a very uninteresting
conversation to me.

I think it's an, I get it.

I get that.

It garners attention.

I get that.

I mean, I agree that there
are differences, but I don't

think that it needs to,

how do I

Travis Bader: say this?

Trevor Gibbs: I don't know, I guess
I just don't see the point of it.

So with man bar with the
name, obviously that elicits.

It

elicits some sort of,
it elicits something.

Sure.

And so I will say that the reason I
kept the name, even though I changed

the product was because overwhelmingly
the response has been extremely

positive from both men and women.

I would say.

I just talked all that crap about
knowing all my numbers, but I would

say, I would guess probably somewhere

30 ish percent of, of people who
have ordered, uh, have been women.

Yeah, okay.

Um, and so I'm not getting, on a
mass scale, I'm not getting like,

A lot of negative pushback there.

There have been some negative comments,
which, which we can touch on in a minute.

But to your question,

I'm leaning in with the branding
and the marketing I'm leaning into,

certainly it will resonate with men.

I think it will resonate.

The hope is that the message, even
if women, certain women don't want

to eat it, hopefully they resonate
with the message and want to buy

it, see it as a positive and want to
buy it for the men in their lives.

Sure.

And so.

Yeah.

It was

Travis Bader: a woman who referred

Trevor Gibbs: you over here.

Absolutely.

Yeah.

Kelsey is a perfect example.

Yeah.

And so that, that, that's the goal
with the branding and marketing.

Certainly.

Of course, there's probably
going to be a higher percentage

of male focused marketing.

Um, just because that's typically
how it works with the people who are

hunting, fishing, rock climbing, all
that it's not to be exclude, exclude

anyone, exclude women, but just by
the nature of the numbers and the

percentages of who's doing these things.

Travis Bader: So I was, I was
talking to Griff yesterday.

He's a, um, ex army ranger and started a
company called combat flip flops, right?

And so I guess, you know, flip
flops, a little, uh, part that,

uh, your foot slides into a soul
and that part, if you're running

around, can rip out at times, right?

So their whole slogan is we don't
pull out combat flip flops, right?

And he, and he just leans into all
of this parody stuff and all this.

And when Manbar came up, I was
like, I wonder if he's going to

take this type of approach as Griff.

I'd be like, you could have a
heyday with what you're doing here.

You

Trevor Gibbs: certainly can.

And you know, I'm, I'm not
going to sit here and say.

That we're going to have
not have fun with it.

I don't know what that looks like.

And it's certainly not going to be it,
you know, it won't, it will be to make

people laugh, not, I'll say the people
who are drawn to us already, someone's

always going to be angry about something.

Um, like I said, you
know, I've gotten a few,

a few negative interactions
where, because of the name, but.

You know, whatever, like it doesn't,
I don't lose sleep at night because

of it, because I know, you know, I'm
not out here to try and rile anyone

up or I'm not, I know that I'm not my
favorite people in the world are women,

my mom, my sister and my girlfriend,
like, you know, it's like, I'm not

going to do anything to, to embarrass
them or, or, or anything like that.

So you're not going to be able to
please everybody, but not exactly.

Travis Bader: So regenerative farming.

Trevor Gibbs: Yes.

Travis Bader: Tell me about that.

Trevor Gibbs: Educate me.

Sure.

So, so re regenerative
agriculture, uh, is very exciting.

And, and this is my way
because I don't own land.

I don't have a ranch.

Uh, not, not yet.

You know, hopefully one day I will, but,
um, it's a land management principles

that, that, that people are using to,
That goes way above and beyond organic.

And so using, it's basically mimicking
nature and it's working with nature

is, is kind of the taglines of it.

And the way you do that, the examples
that are always used or, you know, before

fences were up in the U S or really
anywhere, animals were just moving freely.

And so, you know, we use the example
of like all the bison that, that

were in North America and them
going up and down the plains,

but they were constantly moving.

But with those, there was always, there
were birds that were following them.

There were wolves that
were following them.

There were other animals that were around.

And so essentially it
comes down to diversity.

So how can we mimic nature, put
the most amount of diversity.

On a plot of land and just kind
of let nature do its thing.

And so the way they're doing that,
obviously that ranches aren't big, people

aren't going to take down their fences
and most ranches aren't big enough.

So back to that checkerboard kind
of this funny enough, kind of goes

back to the grad school thing.

You take that checkerboard, let's
say you've got a square ranch.

Well, instead of just having one, one
big square where you're letting your

cattle or your bison or your goat sheep,
whatever, just roam around all day.

And.

So where there's an animal, you know,
in theory, an animal in each square

all the time, maybe the animals
change, you know, but an animal, right?

So what this does is it takes all
those animals and puts them in one

square or, or four squares, you know,
whatever makes sense based on the size.

So you're putting the whole herd together,
basically just stressing the crap out of,

out of those, let's call it four squares.

Travis Bader: Hmm.

Trevor Gibbs: And then moving them off
those squares, and going to the next four.

Travis Bader: Got it.

Trevor Gibbs: And going to the next four,
and the next four, and the next four.

Got it.

And what that does is the same way, I
always use the example of like training.

We go do a leg day.

Today, we hit it hard.

We're gonna stress the
crap out of our legs.

We're gonna be walking funny tomorrow.

Maybe in three, four, five days, depending
on how hard we get after it, maybe we'll

be Like, all right, time for another one.

So it's that same idea, but that
rest period over these next five

days or whatever is where all the
good stuff happens is where all we

stress the crap out of our legs.

Now the repair, the growth, then
we come back a little bit stronger.

So same idea with the land so that.

Stress the land, they're trampling
the, trampling the, the, the plants,

they're trampling the soil, they're
eating part of, part of the grass,

they're urinating, they're defecating,
they're doing all these things on that

land, and then get them off and let,
and then let the land rest and repair.

Got it.

And so it's basically doing that
over and over and over and over.

And then you can add.

What they're seeing with that
is they're starting to see more

of the natural grasses in that
area, depending on where you are.

And then as you add more animals
to that, like there's plenty of

ranchers that are now messing with,
uh, what they're calling flirds.

A flird?

Yeah.

Instead of a flock or a herd.

You got a flird, got it.

Yeah.

So they're basically
putting animals together.

And so it's like, maybe it's your herd
of cattle and your flock of sheep.

Let's just put them in because.

The sheep will eat what the cattle don't.

The cattle will eat what the sheep don't.

They'll be the end host
for each other's parasites.

Travis Bader: Mmm.

Trevor Gibbs: And now we're
getting more birds that come in.

So they're eating a lot of the
flies with that you take them off.

And then some people will be
again, each one's different.

Um, but then maybe you follow up with
birds, like chickens, whatever it may be.

Well, now you let them loose on that area.

They're going to go find all those,
all those droppings, all that

manure, they're going to scratch
through that, which spreads it out.

And so then what really is
important, then you're started

getting all the dung beetles, all
the, all the insects, all of that.

So they all come, they're breaking
it down, making more topsoil while

you're getting all that trampling from
the cattle, because you're not taking

off every piece of grass on blade of
grass on, on that part of the land.

So now you have essentially have
like a, think of the rain forest.

You know, they always
talk about like a canopy.

Yep.

Is that, just reduce
that to, to small size.

So now you have a canopy of trampled grass
covering the soil so that, you know, in

Texas when it's getting to 105 every day.

Yeah.

What would that be?

40.

40 every day.

40 plus every day.

Yeah.

Travis Bader: That's hot.

Trevor Gibbs: Um, you know, now
the soil is, if you have bare soil,

well that soil may, I mean, gosh,
could get up to 130 plus degrees.

Mm-Hmm.

. But if you've got top soil and
you've got that canopy cover.

It may be 80.

Mm hmm.

Stuff can live at that.

Sure.

And so it's just this really amazing
cycle of using nature and, and

this is where the, you know, on one
hand you can say like humans screw

everything up and, you know, all that.

But this is where, even though it's
like, Cleaning up your own mess where,

you know, typically like, again, I
don't quote me on the numbers, but I

think it takes like 500 years to make
like an inch of topsoil just in nature.

Well, these guys are doing, these
ranchers are doing it where, I mean,

they're doing, One or two inches
a year through these processes.

And so they're able to make new
topsoil, which allows for more organic

carbon matter, which sequesters
carbon, you know, if you want it to,

again, however you feel about climate
change, it is bringing carbon down in.

So now they've got more carbon,
they've got more nitrogen, they've got.

All these elements that are pro life.

And now, again, it's just a cycle
that keeps improving on itself.

And so it's really cool.

I got super into it.

Uh, I don't know, six, seven, eight
years ago, have always followed it.

And, and this is my.

Part of my passion, you know,
whatever you want to call it, passion,

desire was to create this because
I'm not, I don't have a ranch and,

and I'm not doing those things.

So how can I support the
people who are doing that, who

are doing the right things?

And the more products we can get
like that, the more people, the

more ranchers we can get doing that.

It, all that's a cycle too, because
they need somewhere to sell it to, so

that people can consume it so that more
people, more ranchers will be brought in

and start practicing those principles.

So how are you going to get
this into people's hands?

Well, in the beginning, right, right
now, um, you know, so far I've been

bootstrapping it myself, which I can
tell you how, how we've done that, which

is an interesting way to go about it.

But yeah, I mean, it's right now I'm
doing strictly direct to consumer.

Um, the goal is to, again,
support, hopefully align myself

with people and companies who.

Already have a, an audience, but
have a similar mindset and mission.

Um, there's a few, I'll tell you off
air, a few that I've been talking with

just cause, uh, you know, I'm not ready
to say that, but, um, yeah, it's just

going to events, uh, going to, going
to tack events, going to, you know,

It's a tactical events, archery events,
jujitsu events, uh, just going to places

where I think obviously carnivore,
uh, keto, any of that stuff and, and

just getting out there in front of
people and letting them try it because

I think, uh, I'm very optimistic with
the response so far that once people

have it, they're going to see that it's
unlike the other sticks they've had.

Um, I, I've got a pretty good hit
rate once I can get someone to try it.

So it's just going to
be a matter of numbers.

Travis Bader: Well, having a
consumable as a product is brilliant.

I mean, that's why so many people
get into the coffee world and because

there's something that people desire
and they'll buy more of and over

and over again, rather than the one
and done, I bought it and I'm done.

But having an edible consumable
also, I would think would open up a

lot of different doors on liability.

Um, how do you, how do you navigate that?

How do you navigate that whole,
because I'm sure the FDA and all these,

there's probably a bunch of different,
uh, hoops to be jumping through and

Trevor Gibbs: yeah, it's, it's
a lot of, you know, obviously

this isn't my background.

And so there's certainly a learning
curve, which is part of that two

years it's taken to get to here.

Um, the, the short answer is basically
we've got a, what's called a co

packer or, or a, like a manufacturer
that we work with that has all of

the permits and processes and all
that already, already in place.

Um, they've been doing this for a while,
uh, and then you just have to source

from, you know, the places you source from
matter and, and they've got to have all

of their paperwork and all that as well.

So that, that's kind of like a short
makes it sound very simple answer is,

you know, like, for example, I can't.

Like I've got an idea for, for a steak.

That's that, that will be
a wild pig with pork fat.

Um, I can't just go out and like
shoot a pig and then take it and,

you know, sell it as, as this, uh,

Travis Bader: market hunting
and all the laws around that.

Trevor Gibbs: Right.

So, but what I can do in, in at
least, you know, down in, in the

U S and in Texas, especially as
you can trap these wild hogs.

And then take them while they're still
alive to a USDA processing facility plant.

They can kill them and
process them in the plant.

And then, and then it's okay.

Travis Bader: That's not too bad.

Trevor Gibbs: No.

Um, sure.

But as far as like, like whitetail,
I won't be able to like venison.

I won't be able to do because,
because the, the States own them.

Um, and that's why a lot of, you know, I,
I call these American meat sticks because

I'm I'm sourcing from, from us ranches,
you know, that puts limitations on us.

Most, a lot of places will,
will ship from New Zealand.

Uh, if they're, if they're trying to
do like a grass fed and finish, you

know, New Zealand has a really good
infrastructure for processing organs.

And also if you want venison or elk,
uh, stuff that the state doesn't,

you know, that the U S doesn't own,
um, That's where they get it from.

Got it.

And again, there's nothing
wrong with those meats at all.

If they're like, like they're, you
know, that certainly there's differences

everywhere, but a regeneratively
sourced us cow versus a regeneratively

sourced New Zealand cow, you know, sure.

Whatever.

Yeah.

My personal

thoughts on this is just, I,

Wanting to keep dollars in the U S, um,
wanting to support American ranchers

before ranchers from other, other
countries, not saying that they're bad

at all, but just, I'd rather source
it from the U S than somewhere else

and keep the dollars here and support,
really support the ranchers and the

people on the land who are kind of
deserve all the credit that are doing

raising, raising animals the right way.

It's just that it's like, how do I
support the regenerative movement?

How do I support the U S again?

This is a nothing in the grand
scheme of things, but you know,

it's still those decisions.

And I think that if we can kind
of on a higher, higher level, if

we can show that we can do it.

Maybe that will inspire other people to
start making choices, uh, similar and,

and, you know, that, that's a good thing.

So,

Travis Bader: yeah.

And so, and you know, just to circle
back a little bit, one of the interesting

things that I think you're talking
about, which is, I think could be

brilliant is the, um, a marketing
strategy of that first hunt of taking

people out and doing, um, you know,
Having them connect with nature, whether

they're successful in a hunt or not.

Right.

I mean, if you're going for something
that's fairly abundant, that increases,

uh, the likelihood, but having your
own media company to be able to

generate an interest and whether they.

Uh, by the product or not, at least
that ethos of what you're trying

to do is getting communicated.

I think that's a really, really smart
way to be able to, uh, grow a business

out is to, is to look at that ethos,
look at what you're trying to do and

have other people with, um, both similar
mindsets that, that see things in a

similar way, as well as opposing mindsets.

Yeah.

Because maybe you learn something and
it's like, you know, I never really

looked at it like that and I learned
something, or maybe they learned

something and they can go back and into
their community and just say, you know

what, I used to think like this, but now
I'm starting to think like over here.

I think that's a great way to
be able to, uh, to market it.

Trevor Gibbs: Thank you.

Travis Bader: And it'll be fun, right?

It'll

Trevor Gibbs: be a lot of fun, man.

Cause that, that's, you know,
selfishly, I love doing that.

You know, it's like, I love being out.

I love sitting in a bow stand.

I love sitting in a blind.

I love walking around looking for animals.

And even if you don't, I always tell
people the actual like killing of an

animal is a very small part of the whole

Travis Bader: fraction of a second.

Trevor Gibbs: Yeah.

It's a fraction of a section, but you
know, there's so much, you know, Cool

stuff about it that I think, and even
about guns, you know, especially in

the U S we we've got all these mass
shootings, it seems like every week.

So I certainly get the
negativity towards guns.

I think it's way more of the
pharmaceutical and mental health stuff,

but, you know, maybe that's a debate
for another day, but I think being able

to show, show this stuff in a positive
light is there's something to that.

And even if people disagree, um, I'm
fine if people disagree, you know,

they're just like, Oh, I've chosen
not to eat meat because whatever.

Travis Bader: Yeah.

Trevor Gibbs: You know, if, if they're
cool about it and can have a conversation

about it, obviously there will be
differences of opinion, all that.

But as long as you can have a
conversation, all right, cool.

It's the people that, that.

On both sides that, that, and really
with anything where Republican, Democrat,

trans, like all this stuff going on today.

It's like, if you can't have a
conversation and if you can't sit

at the table with someone who thinks
differently than you, then that's

something that probably you need to
address rather than blaming them for.

Travis Bader: Yeah.

There's, and I, people I see are starting
to clue into that in a broader sense for

a long time, for the last many years now,
uh, If you and I have opposing thoughts,

generally how our society is structured,
it is us against them, you against me.

Yeah.

You don't like X, Y, Z.

Well, I don't like you.

Yeah.

Right.

Well, you're an idiot.

Right.

Totally.

As opposed to, I don't agree with what
you're saying, I'm open to hearing it.

Guess what?

I still don't agree with you.

Yeah.

But I don't dislike you as a person.

Like you're not a bad guy.

Right.

Just cause we have an opposing thought.

And I, you know, people would say that
it's, uh, from a political standpoint,

it's really good to be able to polarize
people so you can, you can set up camps.

Um, who was it?

Um, uh, man, what his name's escaping me.

He's, uh, Uh, lectured on and, um, uh,
books on essentially using media to

control people, uh, people I've got
his book on my bedside table right now.

Damn it.

It's, uh, anyways, um, it'll come to me.

Um,

It's a very powerful tool to be able to
motivate people in one way or another,

what people start to lose sight of is
the fact that they are being manipulated.

And then all of a sudden they start
questioning absolutely everything

and maybe things that they
shouldn't be questioning, right.

That are otherwise self evident and they
just, they've lost their sense of standing

and bearing as to where things are at.

Trevor Gibbs: Well, yeah,
sorry to cut you off.

Uh, I think those, that team
aspect is why we see so much of

the, why the extreme seem to be
getting more extreme and louder.

Mm

Travis Bader: hmm

Trevor Gibbs: and kind of my bet
my kind of thought process in my

bed With our marketing for us is
that there's a 90 percent of the

people that are in the middle, not,
not as loud and not as extreme.

Travis Bader: And

Trevor Gibbs: that's kind of how I
think most situations probably are

just the loudest people have the
microphone and make the most noise.

Travis Bader: Yeah.

Yeah.

A lot of people are indifferent, right?

Like push comes to shove.

They've got ideas on it, but they're
not the ones that are out there

at the, at the rooftop screaming.

Right.

Um, the Shootings that you're
talking about earlier, which

is an interesting thought.

When you talk about regenerative farming,
when you talk about hunting, when you

talk about, uh, uh, sort of a closer
connection with your food and with nature,

uh, Lieutenant Colonel Dave Grossman.

Have you heard of them?

Okay.

So he's written a few books on
killing, on combat, and most recently

when he coauthored with a couple
of Canadians called on hunting.

Okay.

And, uh, he's been on the podcast here,
but he, like his claim, his initial

claim to fame was on killing and it was
studied and, uh, looked at and people

would use it in the universities and
people would pick it apart and other

people would get right behind it.

But some of his.

Um, ideas are that people become
disconnected with death and with

nature to a point where everything's
hidden behind closed doors.

You get your food.

It comes nicely wrapped up.

Yeah.

Right.

Okay.

You go to a, um, A funeral and
it's going to be closed coffin.

Right.

And there's a disassociation and then
he combines in like, uh, media and video

games and the glorification of violence
and further disassociating this concept

of, um, Knowing where your food comes
from, which I thought was an interesting

one that he points out has greater
social ramifications on everybody.

If they have a more intimate
relationship with life and death.

Sure.

I might have more respect for you as
an individual in the same way that

I've got more respect for the food
that I'm eating on my plate, knowing

that this thing had life and it's lived
and I'm not going to just waste it.

Now, maybe if I'm full, I'll
put some way in the fridge.

It's not going in the bin.

Cause I've got a greater appreciation
as where this animal came from, if I

hunted it in the same way that, uh,
life and death school shootings, mass

shootings, all the rest, um, is more
humanized is, was part of the argument

that, uh, Dave Grossman has put forward.

I thought that's an interesting approach.

It was just something that you brought up.

Trevor Gibbs: Yeah.

So it's saying that if, if people had
more exposure to life and death, in

theory, there would be less issues
down the road and maybe less shootings.

Yeah, I think

Travis Bader: that's
kind of what he's saying.

If, if they have more, a greater
appreciation for the value of a life.

Trevor Gibbs: Sure.

I don't disagree with that.

I mean, I've told quite a few people that.

You know, I, I, I think a way to, again,
it's not the only way, but I think a way

in a very big bang for the buck would
actually be to put guns in kids hands

and even if it's a BB gun, not talking
about like an AR or anything, but like

maybe, maybe, you know, maybe not.

So, you know, I, I think if we, I
remember reading a something about guy

was years ago, but it was talking about
like pornography and where it's, you

know, in the U S it's kind of, I'm not
sure how it is here, but you know, in

the U S it's sex is still kind of like
a taboo thing, or at least when I was

growing up and you know, it's like,
it was uncomfortable, you know, it's

like, There weren't any topless beaches.

So like there was that whole thing and
in Europe, it was very different, um, the

relationship to it and over there, even
though there were, you know, to like use

the topless beaches as an example, just
that exposure and, and, you know, kid,

your mom's doing it probably like it,
there just wasn't a weird thing about it.

And so, but.

Over there, they were having people
were losing their virginity later.

There was like less cases of, uh,
you know, extra marital or extra,

uh, outside of the relationship
pregnancies, there were people had

less partners, all of these things.

And, and it was essentially because
the exposure of just like, Hey, it's

like, nudity is not this big deal.

Like chill out.

Yeah.

You know, but

Travis Bader: marketing one
on one creates scarcity.

Yeah.

And

Trevor Gibbs: so, you know,
but that was very different.

Then in the U S where obviously
we're hiring all those stuff.

And, and I think there's.

Even though there are a ton of
guns in the U S there's still,

I would much rather, I would feel
way safer around a bunch of people

who have been guns around there,
been around guns their whole life

than I would without,

Travis Bader: you know, I've, you
know, I'm sure you've heard the

expression and an armed society
is a polite society, right?

Absolutely.

And I've, uh, talked to another guy,
he was with NATO and he was like, you

haven't been to this place or that place.

And I wholeheartedly disagree.

And fair enough.

He's got his perspective and he's
got his reasons behind it, but from

the, from the standpoint of exposure,
like scarcity creates demand, right?

Right.

You want, you want something,
make it the forbidden fruit.

You hide these guns away from the kids.

They can't see it.

Right.

You make everything taboo.

And then that's what everybody's
going to want it like, what's

this interesting thing over here?

Um, I, you know, we do,
we do training here.

We do training with, uh, all ages and
we work with local clubs for, uh, and

youth organizations and scouting groups.

And yeah, I think it was two days ago.

We got a, an email.

Basically it was, how dare you,
you should be ashamed of yourself.

Right.

And we're like, we're
looking at this thing.

He's like, how dare you?

These are, these are killing instruments.

And you're putting them
in the hands of a child.

And, and, uh, The office responded
back and says, well, this is a safety

training for individuals who have
families that have firearms in the house.

And this is government safety
training and goes through ABCD and

talks about laws and handling and
just demystifies the whole process.

Like how is that education
and that safety training.

A negative thing, right?

And they come back, no, how dare you?

I've been, I've been with you.

I've been a member for X amount
of time and I can't believe it.

Right.

Yeah.

There's always going to be those
types, but I agree with you.

Um, having normalizing a process,
And having a societal standard

around it will, will, I think we'll
have a much more positive effect.

Look at Switzerland, every
household's got guns in it.

Yeah.

Do you hear about Swiss
mass shootings all the time?

No.

There's a reason why, because
it's, it's been normalized.

They've been trained, they have
rules, they have, uh, things they

have to do, but it's, it's not,
it's not the forbidden fruit.

Trevor Gibbs: Yeah.

I mean, any time you can be, you
know, Educated on something that has

those kinds of consequences is good.

And anytime you have exposure to
things that you're not, yeah, it's

like exposure and education are good.

They're good things.

And so.

Travis Bader: It's like,
electricity is dangerous.

Should we not teach our
kids about electricity?

Trevor Gibbs: Well, you even
using me as an example is that,

I mean, up until the last few
years, I was terrified of handguns.

And why was that?

Cause I didn't have any exposure
or experience with them.

I mean, I remember the first time
I got, I went to the gun range,

shooting a rifle felt like the
most natural thing in the world.

I loved it.

That same exact.

Same exact, uh, day, you know,
put the rifle down, go over.

My buddy's hands, me, uh, hands me.

I think it was like a nine
millimeter or something.

He was like, shoot this.

Now I shot it once and put it down
and was like, Ooh, don't like that.

And, and, and that's where I left it
that first day, but it stuck with me.

And then I've essentially reached out
to a buddy who's kind of similar to

you and just had a ton of training,
a ton of experience and all that.

And I just told him, I was
like, dude, I shot a handgun.

It freaked me out.

I don't know anything like, teach me.

Yeah.

I don't like that feeling.

Yeah.

Yeah.

And so I went and I did several lessons
with him and we obviously started with

safety and it's like, take the magazine
out, make sure the clip's empty, you

know, here's the safety, all that.

And, and you do that and you put enough
rounds through it and it was like, okay.

I still have a healthy fear of them,
which I think you should always have,

or a healthy respect, respect, healthy
respect for them, but I'm not, I'm

not like squeamish about it now.

Yeah.

And that to me may, if you're
doing that with kids and again,

it can be a BB gun, it can be.

A little BB gun, pistol, like whatever
it is, like if they understand the

consequences and they, they understand
how to be proficient around it, I'm not

saying they need to be Jason Bourne or
anything like that, but you know, if you

can walk up to a gun and know the steps to
go through of assume it's loaded, assume

the safety's off, how do I make this safe?

Great.

They don't have to ever shoot a gun.

They don't ever have to
pull the trigger after that.

Mm-Hmm.

But like, as long as they know that
there's gonna be a comfort level to

it and it just seems like a way better

bitching about it and doing anything.

Nah.

So, you know, I hear you.

And, and, and all that.

So

Travis Bader: there's a proactive
approach that can be taken

Trevor Gibbs: Yeah.

And, and should be taken.

Yeah.

Same reason you people take
self-defense classes and do juujitsu.

Travis Bader: Same

Trevor Gibbs: reason you

Travis Bader: wear a seatbelt because
you plan to get in car accidents.

Yeah,

Trevor Gibbs: exactly.

Travis Bader: But if it
does happen, guess what?

I'm prepared.

Trevor Gibbs: Yeah, for sure.

Travis Bader: Okay.

Well, I'm going to put links up in
the bio for all of this so people can

find it in your social media and your

Trevor Gibbs: website.

And, uh, yeah, we're, we're small and new.

Um, So, you know, any Instagram follows
any, any, anything is greatly appreciated.

And we'll be coming out with more content
soon now that we've got the sticks.

And right now you can only buy them
on the website, but that's kind of

where all the, as we grow, it'll,
you'll be able to find stuff on there.

I love it.

Travis Bader: Trevor, thank
you so much for being on this.

Yeah, man.

Trevor Gibbs: For podcast.

Really enjoy the coffee.

Thank you.

I appreciate it.