Bruce Alton - The Drivers of Finding Drivers

Bruce shares four ideas for identifying drivers in systems. "A sign of an actual driver in your business is that it's really obvious when you think about it, but it takes a long time to get there."

Show Notes

• Check out Bruce Alton's framework at Product Opportunity Mapping
• Shane Parrish and his work on mental models can be found at Farnham Street 
• Derek learned the Feedback Model from the Roy Group
• Peer groups cited:
  • Entrepreneurs' Organization
  • YPO
  • MacKay CEO Forums
  • TEC Canada
• Derek is at derekhudson.ca.
• See full show notes at the Essential Dynamics Wiki.

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