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In this episode of Realty Chatter Daily: Quick Wins for Realtors, Gary McGowan tackles the all-too-familiar problem of ghosting. What do you do when a lead goes silent? Gary shares a personal story about how a thoughtful, personal message—featuring 100-year-old hardwood floors—helped re-engage a client and close the deal. Learn how to handle ghosting with grace and turn it into an opportunity to build trust and connection.
Today’s Quick Win:
Re-engage a quiet lead with a meaningful, personalized message. Think about their interests or needs, and send something valuable that shows you’ve been paying attention. A thoughtful gesture can reignite the conversation and bring them back to the table.
Key Takeaways:
1. Don’t Panic: Ghosting isn’t the end—it’s often just a pause.
2. Make It Personal: A tailored, thoughtful message speaks louder than generic follow-ups.
3. Focus on Value: Show leads that you’re paying attention to their needs and preferences, not just chasing a deal.
Quote of the Day:
“Ghosting doesn’t mean you’ve lost the deal—it’s an opportunity to reconnect with thoughtfulness and care.”
Subscribe & Connect:
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Call to Action:
How have you re-engaged a lead who went quiet? Share your success story in the comments or leave a review!
Closing Tagline:
“Stay motivated, keep laughing, and keep thriving through real connections! This is Realty Chatter Daily: Quick Wins for Realtors, where success is built on relationships.”
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Podcast Produced and Distributed by AgentInnovationStudios.com
Podcast Produced and Distributed by AgentInnovationStudios.com
Creators and Guests
What is Realty Chatter Daily: Quick Wins for Realtors?
Realty Chatter Daily: Quick Wins for Realtors is your go-to podcast for short, powerful insights designed to help real estate professionals thrive. Hosted by Gary, a seasoned Realtor and mentor, each 2-3 minute episode delivers a daily dose of motivation, practical strategies, and real-world tips you can apply right away. Whether you’re a new agent finding your footing or an experienced pro looking for an extra edge, you’ll find actionable advice that blends humour, connection, and a relentless focus on results. Tune in every morning to kickstart your day, strengthen your relationships, and achieve consistent success—one quick win at a time.
Stay motivated, keep laughing, and get ready to rise and thrive through real connections!
What do you do when a lead or client stops responding? Do you panic, send 15 follow-up texts, or just sit by your phone like a lovesick teenager?”
“Welcome back, my friends! This is Realty Chatter Daily: Quick Wins for Realtors, and I’m your host, Gary McGowan. Today, we’re tackling ghosting—the Realtor’s arch-nemesis. You know the drill: a lead is texting back faster than a teenager with a crush, and then… crickets. But ghosting doesn’t have to be the end of the story. Sometimes, all it takes is the right kind of message to bring them back.
Here’s a quick story. I had a lead who was super engaged, asking all the right questions, and ready to find their dream home. Then, out of nowhere—silence. At first, I wondered if I’d done something wrong, but instead of panicking, I decided to send them something personal. I remembered they loved the charm of older homes, so I sent them a picture of a property with stunning 100-year-old hardwood flooring. I simply wrote, ‘Thought you’d love this—what do you think?’ That picture reignited the conversation, and two months later, they closed on a home they absolutely loved.
Today’s quick win: Take a lead who’s gone quiet and re-engage them with something meaningful. Think about what they’ve shared with you—their style, interests, or needs—and send a message that’s personal and adds value.
• For example: ‘Hi [Name], I just saw a property with a backyard perfect for entertaining. Let me know if you’d like more details!’
• Or: ‘Hi [Name], I came across a market report for your area—it has some great insights. Want me to send it over?’
These messages show you’re paying attention and genuinely invested in their goals.
Here’s the insight: Ghosting isn’t the end—it’s just a pause. By staying calm, thoughtful, and intentional, you remind your leads why they chose you in the first place. And when they’re ready to re-engage, you’ll be the first person they think of.
So, my friends, let’s turn ghosting into an opportunity. Pick one lead today, send a thoughtful message that speaks to their needs, and watch how a little personal touch can reignite the conversation.
And as always…
“Stay motivated, keep laughing, and keep thriving through real connections! This is Realty Chatter Daily: Quick Wins for Realtors, where success is built on relationships.