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Feeling overwhelmed by your family's daily grind and looking for a way out? Welcome to "Dig the Well," the podcast that empowers you to build the life you deserve. Your hosts Vikki and John are top earners at Neora. Vikki is a # 1 best-selling author and John is a retired Los Angeles Police Officer. Together they’ve navigated family challenges, raised successful kids, and achieved financial freedom.
In each episode of "Dig the Well," they dive deep into the strategies and mindsets that can help you break free from the constraints of the traditional 9-5 lifestyle. They understand the unique challenges faced by stay-at-home moms and families who are juggling multiple responsibilities and struggling to find balance. Their mission is to provide you with the tools and inspiration you need to create additional income, gain more family time, and ultimately, transform your life.
Throughout their journey, they’ve had the privilege of working with renowned figures like Jack Canfield and Jeff Olson, whose wisdom and insights have greatly influenced their path to success. They’ve also celebrated significant milestones, such as raising two valedictorian children and supporting their son, an Olympic weightlifter on Team USA. These experiences have equipped them with valuable knowledge and practical tips that they’re eager to share with you.
"Dig the Well" is more than just a podcast; it's a community of like-minded individuals who are committed to personal growth and financial independence. Whether you're worried about your family's financial security, longing for more quality time with your spouse, or simply seeking a way to reignite your passions, this podcast offers actionable insights and real-life stories that can help you achieve your goals.
Our mission is to inspire you with the belief that if we can do it, so can you. We want you to feel empowered, educated, and ready to take control of your future. By tuning in to "Dig the Well," you'll gain the confidence and knowledge needed to break free from the daily grind and create a life full of possibilities.
So, if you're ready to transform your family's future and discover the greatness within you, join us on this journey. Subscribe to "Dig the Well" and start building the life you deserve today!
This is the EWN Podcast Network.
John:Ever wondered how you could turn your side hustle into a full time gig and spend more time together?
Vikki:Hi. I'm Vikki, a number one best selling author.
John:And I'm John, a retired Los Angeles police officer. Welcome to dig the well, where we help couples navigate the world of business.
Vikki:We've been married for thirty five years, and because we built a successful side business, John retired nine years earlier than he originally planned from the Los Angeles Police Department after twenty five years on the job. Now we spend more time together, and we want to help couples like you do the same.
John:Join us as we help you overcome common obstacles, and we show you how to make extra income without sacrificing family time.
Vikki:Ready to dig deep and build your well? Let's get started.
John:Hey, everyone. Welcome to the next, episode of Dig the Well.
Vikki:Hello. Hello. It's a little
John:odd background we have.
Vikki:Yeah. I like it.
John:You know what it looks like? It looks like one of the backgrounds that you can choose from. Do you like on Zoom? You can choose a different background?
Vikki:Yeah. It does. It does.
John:Show you guys. It's not a fake background.
Vikki:Real. Yeah.
John:So we're at this really unique hotel. And if any of you have been there, just comment if you would and let us know what you thought of it. It's the Gaylord Hotel, which is tough name. Right? The Gaylord Hotel in the Gaylord Texan is what they call it.
John:It's here in near Dallas, Texas or in Dallas, Texas. They have a couple of them. Right? They have like four or five K Lord hotels. We've been we're at another one in Tennessee at the Opryland.
John:In Nashville. In Nashville. Yeah. And don't know if I really like that one so much, but this one's really kinda cool. It's like a miniature Disneyland.
John:Yeah. Actually brings me back to memories of when my mom and dad took me and my sister when we were little kids to Disneyland.
Vikki:Oh. Because it
John:looks just like this, and it has the same smell. I don't know about you guys, but things odors bring back a lot of memories for me. Yeah. I think it does for most people.
Vikki:Yeah.
John:And it I it's the water. Right? If you're ever on any of the water rides at Disneyland, it has a unique smell to it. Like, your pools don't smell the same way. Right.
John:Other bodies of water don't smell like that. But they're always crystal clear. So I'm thinking it has something to do with the sanitize sanitizing of the water.
Vikki:Love it. Love it.
John:So what's this what's this episode gonna be on?
Vikki:So we're on location because our company is having this massive launch of a new product, and we thought about innovation and how companies that are true innovators are the ones that stand the test of time. So it's gonna be all about innovation today
John:Yeah.
Vikki:With entrepreneurship.
John:Yeah. Because that's one thing we we learned over the last couple of days here is this company that we're a part of, and we've already said who it is. Right? It's not a big surprise with Diora.
Vikki:The Diora. Yeah.
John:They are true innovators, and what they've come up with is something that's brand new, kind of a it's we're in a space no one else is in. We have no competitors in it, and it has a huge there's a huge demand for what this product does. And it's because they're such innovators. They've been working on this for years with a number of different companies, a number of different scientists, and different sources. And and Neora was able to put it all together and to with all of their innovation and figure out how to bring this to market and be the first to market.
Vikki:And we might talk about that later, but we wanted to jump into the companies that are innovative. Yeah.
John:Yeah. And and you guys know these companies, and they're they're massive. Right? And they're massive successes because they were able to innovate. Like, the first one that comes to mind is what?
John:Apple. Apple. Right?
Vikki:Yeah. Apple. Right? And and what
John:did they do that that was so innovative?
Vikki:Well, I know, they're originally computers, as everybody knows, way way back in the day. And then they had a lull. Right? They had they were not doing as well from what I remember.
John:Yeah. So if you think I think they started back in 1970 God. Think it was the early seventies. And they started with just it wasn't even their own stuff. They weren't manufacturing anything.
John:They weren't they weren't really I guess they really weren't innovators back then. What they were doing was we were building motherboards and they were putting other people's components together and selling them. And then it just keep kept growing and growing, but what catapulted them to success was their innovation. So I I think the
Vikki:entire
John:world
Vikki:I thought it
John:was Oh, sorry. Well, I was gonna say the entire world uses cellular phones in a different fashion than they did before Apple jumped into the game. Right?
Vikki:Right. The
John:first Apple iPhone came out, I remember my partner at work was like, hey, you gotta check this thing out. And he was so excited about it. Right. And he showed me his phone and I thought, wow, that is pretty cool. So we actually drove to a to a store and I bought one for myself.
Vikki:Uh-uh. Yeah.
John:That's Gabe. But it it changed the way the world use uses their devices, phone.
Vikki:Right. And phones became little mini computers that you carry around. That is so true. Where they just used to be a device to make phone calls and texts, but not not a mini computer. So, yeah, they really innovated, and look at them now.
John:I know. And then and think, you know, their their computer sales were always pretty good, but then they focused on just their iPhones. And then, of course, Steve Jobs lost his job. Yeah. That was sad.
John:Of a shocker. Yeah. Right? The guy who changed the world that made Apple who they are. But anyways
Vikki:Was that before or after the smartphone that he lost
John:his job? I believe after. I believe after. But anyways, he he came back and then the focus was on the iPod, which was gonna change how the world listens to music and it absolutely did. Right?
John:If you wanted to listen to any kind of mobile music, you have the old Sony Walkman. Yeah. Or that cassette. Then they had those giant CD Walkman things. Yeah.
Vikki:I had one. I still have it. I kept it just in case it's worth something someday.
John:And it always skips. Yeah. Yeah. And then all of a sudden, he comes up with this tiny little thing that holds way more music, doesn't skip, super easy, and it just changed the way the world listens to music.
Vikki:Yeah. And now look at all the streaming music now.
John:Yeah.
Vikki:Yeah. It's amazing. Yeah. And I remember kids were like in junior high or something when that was all happening. Pretty I think.
John:And then talking about streaming, look at Netflix. Yeah. I think if for those of you who remember, because we are old enough to remember, all the video stores. Right?
Vikki:Right.
John:All the Rockbuster. VHS tapes and be kind rewind was always on Yeah.
Vikki:Yeah. And all of
John:you actually did rewind?
Vikki:Yeah. They did. 75¢ usually, which now is like nothing. But back then, you're like, you didn't wanna part with your 75¢.
John:I remember going to the store with a whole bunch of other people up and down the aisles of the Blockbuster, right, the local Blockbuster, and seeing that they have the boxes out, and you'd pick the box. For those of you guys who don't know what this is all about, you just there were shelves and you'd go to the different sections. Like, if you're looking for comedy, you'd go there and you find something, a title you like, you take the box up to the counter. Yeah. You show them your little Blockbuster card, then they go and find the the tape that goes in that box.
Vikki:I thought, oh, yeah. Yeah. Yeah.
John:You're Yeah. And then off you go.
Vikki:And then you're supposed to rewind it or they charge you 75¢. Yeah. Or whatever it was.
John:We were such dorks. We had, like, a a decent player, like the VHS. What do
Vikki:VHS player. Yeah. It was called? I don't remember. VCR?
John:Yeah. VCR. Whatever it was. But anyway Yeah. That's right.
John:We had a decent one. Right? And and we were watching, like, multiple tapes, like, at a time at a sit sitting. So we didn't wanna wait for the rewind because the rewind took a lot of time. So we bought a little separate tape rewinder.
John:Yeah. So you take it out of the cassette, out of the machine, stick it in the rewinder, and it's buzzing away rewinding. We put the next
Vikki:Yeah. Exactly. And I thought you also told me you didn't wanna wear out our machine, like it was better to rewind it and something else.
John:I mean Yeah. So we Yeah. Speak we actually spent some decent money on the machine itself that played the tapes Yeah. So that it looked a little better. It never looked that great, right, compared to what you see now.
John:Yeah. That's true. It didn't look that great. But but they say that the the thing that wears out the quickest on those are, a constant rewind because it's at a high speed, and it wears out the parts.
Vikki:But now you don't have to worry about that because Netflix became the innovators, right, in that industry.
John:Blockbuster never even knew what hit them. Right? When Netflix came out with the the whole once DVDs came out and then Netflix decided, hey, we're gonna put together a subscription program to where you can get DVDs mailed to your house. You don't have to go to a store any longer. The Netflix doesn't have to buy up all these stores or lease all this all all this space, retail space for stores.
John:Instead, you just sign up for subscription on Netflix, and you're allowed so many titles to have out at any time. Yeah. When you're done, you just stick them in your mailbox, and it goes right back to Netflix.
Vikki:But the crazy thing about that, they talk about innovation and forward thinking. They called themselves Netflix, and I already thought that was strange because they they had those DVDs and that and I thought that was cuckoo because you what if you didn't return the DVD? I guess they had your credit card they could have charged you for. What if it got lost in the mail? All that stuff.
Vikki:But they were already forward thinking enough to know they were gonna be streaming movies. They had to have been because why else would you call it net flicks back then?
John:You would
Vikki:have called it DVD flicks. This is what I'm getting at.
John:Yeah. Or mail flicks. That sounds right? It sounds like a porn. So
Vikki:yeah. So they were they knew what they were gonna do ten, twenty years ahead of time.
John:I think so. Yeah. And the thing about it now, everything is being streamed. Yeah. Again, Netflix was ahead of the game.
Vikki:And they're now they were smart enough to also put production companies to together in house to now they're one of the biggest companies out there making movies.
John:You're gonna take over the world.
Vikki:Yeah. It's kinda kinda great.
John:But, yeah, that's just another example of innovators. Right? And now look at what a giant net Netflix is.
Vikki:Yeah. And then, the next one we wanna talk about is Amazon. Started with books. Started with I think people forget that. You know, we think of Amazon.
Vikki:You get to order anything you want on there, but it started as a book company.
John:Yeah.
Vikki:Right. So that they had to have been forward thinking there too. Yeah.
John:And then think I think is Audible? Are they part of Amazon?
Vikki:Part of Amazon. I think if they're not, they're on there.
John:I wouldn't be surprised if Amazon somehow owns Audible because they had to have realized that people would rather listen to books than actually read them. I like reading books. Right. But I also like listening to
Vikki:books Right.
John:Sometimes you're busy, you're doing other things, but you still wanna like, podcast for instance. Right? A lot of people I think most people listen to podcasts while they're doing something else.
Vikki:Right. Right. And Bezos used to be the richest man in the world, because everything he's done with Amazon. But now Tesla, the the next one we wanna lead into, now Elon Musk Yeah. Is isn't he the richest right now?
John:Yeah. By far. And then you think about
Vikki:And Tesla.
John:All the things that Elon Musk has done like PayPal and so many other businesses that he's put together, and they've all been successful. Pretty much all of them have. Right. And then because he's an innovator. Right?
John:It doesn't matter what he he's like Midas. Right? It doesn't really matter what he touches, it's gonna be successful. Right. And whether you like Elon Musk or not or whether you like Doge, what he's doing with the government or not is not the point.
John:The point is that we're trying to make right now is it's just that he is such an innovator and look what he did with the automotive industry. Other companies have tried other people have tried that, building another building a car, and they've all failed because when you go up against the giants, right, in America, it's the big three, they they what does mister wonderful always say in Shark Tank? They'll crush you like the cockroaches that
Vikki:you Exactly. Right. It's absolutely mad at him or not, but he's it's the truth. Yes.
John:It's the truth. Absolutely the truth. How do
Vikki:you compete
John:against that? And there's so many really good ideas that people come up with, but it's so hard to go against these big giant, you know, established companies that really own the market share.
Vikki:Unless you're an innovator, I think. Right?
John:But there still are a lot of good innovators that just don't have the the the resources to go True. Is what I'm saying. True. True. And at least with Musk, he did because he had so many other successful businesses and he had enough money that he was able to get backing to then get Tesla up and running and at least at least get that proof of concept car, that first Roadster out.
John:And of course, it worked. And then the model s followed. I think they started production in 2032. So it's been a while.
Vikki:Yeah. Yeah. And now look, they've got the Cybertruck, and whether you like like the Cybertruck or not, we've got one. We love it. There is not one thing we don't like about it.
John:Yeah. There's one thing. Yeah. It doesn't sound like a diesel truck.
Vikki:Oh. I I have
John:to admit. I miss that. Yeah. Like our our daughter, Misa, has a diesel, American made diesel truck. And so she met us somewhere, and I had my back turned to the the entrance to the parking lot, and I knew when she arrived.
John:You know, you can't miss that sound of when she when she pulled in the in the parking lot, and it just sounded so cool.
Vikki:Yeah. That's yeah. You do miss that.
John:Maybe they need to do like an a software update on the because the the truck does have speakers on it. Right? So they have this pedestrian warning system that they're they they now they have on their cars. So basically, when you're driving at slow speed, either forward or reverse, it makes an odd little noise. So it just warns people that, hey, there's a vehicle or something's coming your way.
John:Right. Right. If they could do that to make it sound like a like a like a diesel, full size diesel truck, that would look
Vikki:That'd be cool.
John:Because I know BMW does that. And if you guys own BMW, sorry about this, but we had an Audi, a v eight Audi before. It was one of their their r RS We're big Audi people. We're they're race inspired vehicles, And that thing had a fairly loud exhaust, and it sounded so cool. Yeah.
John:And BMW the competing car with BMW didn't have the same sound, and they later put the turbocharged V six in it. But in order to enhance the sound, they had the interior speakers simulate the sound of the v eight Wow. So it was tied to the car's accelerator. So the the harder you accelerated, the louder and more robust the the sound sound was in the speaker. So it kinda faked you in thinking you had something you had an Audi when you're driving that But I will say this, a buddy of mine, actually my old partner, we used to carpool, and they he had an m five, and it did sound kinda cool.
John:That's cool. You could have the windows up, it still sounded kinda cool. Yeah. That's awesome. And that was a cool car.
Vikki:Yeah. And now switching gears completely, the fifth innovative company we wanna talk about it is Airbnb. Whether you like Airbnb or not, whether you've had a good experience with them or not, we've had mostly bad. Sorry, Airbnb. But but they're very much innovators.
Vikki:And I mean, look at hotels. They're competing with big hotels like this.
John:Yeah. We know a lot of people who would first, they prefer an Airbnb over a room. Right. Right. And we're kinda the other way around.
John:We prefer a hotel room over an Airbnb.
Vikki:Just because we've had a few of the people that are that misrepresented themselves on the Airbnb side. It's not Airbnb in particular because they were actually really good about giving our money back, our credit. So shout out to Airbnb for that. But the people that weren't telling the truth about their what we were renting was wasn't the best. So that's why we stopped using it.
Vikki:But, wow. What innovation is that that people would ever think? Well, let's talk about the homeowners that maybe rent a room out, maybe live near a resort or a great, a beach town, and they rent a little room or something. They're making some extra money, and good for them. How cool is that?
Vikki:Yeah. Yeah. For
John:sure. But you know, I know again, you have to look at both there there's some there's some other consequences with Airbnb's with short term rentals. Right? I know in a lot of places, they're making short term rentals illegal. Yeah.
John:Because the rest of the neighbors in that neighborhood, they're not excited about having people coming in every couple of days, new people coming in because they tend to they can be noisy, they can leave trash behind. So I know a lot of places are are are trying to get away from these short term rentals.
Vikki:Right. And and when they rent those big mansions out, those neighbor you know, because then they'll have huge parties. That's true. There's been a lot of challenges with Up
John:in the Hollywood Hills, there's a couple of mansions that that's all those places are. The owners have them. They bought them and they've never lived in them. They have no intention of living in them, but the people who own them have them just as party houses. Right.
John:And so they lease them, rent them out as simply just a party house. And there's trouble at those houses every single weekend. Right. And the the neighbors there are just so tired of it. The noise that goes on all night long and all the traffic.
John:Because up in the Hollywood Hills, the roads are are very narrow and winding. Right. And there's some people live up there that have been up there for decades, and they just want the peace and quiet. Yeah.
Vikki:Yeah. I wouldn't like so there's good and bad. So yeah. And then
John:I just wanted because I was pretty, I guess I was pretty negative on Airbnb, but Vic said that we had an issue one time, and Airbnb was their customer service was outstanding.
Vikki:Yeah.
John:They actually had a rep he was in Japan, and the representative from Japan who also spoke English wanted to meet with us and was so apologetic because she looked into it and she actually did extra research because she said I was able to even look to see what they posted for pictures of their rental and they changed them since you booked your rental.
Vikki:Yeah.
John:And the pictures they posted were not the same place.
Vikki:Yeah. We walk in, and it was nothing like the pictures we had seen. That's why we said misrepresentation. It crazy.
John:But anyway Yeah. So Airbnb, their customer services, out what at least back then, it was outstanding.
Vikki:And I'm glad you brought that up because I think that's also a key factor in a company sustaining and growing and standing the test of time is great customer service. Even though that's not part of innovation, that's like the backbone in my opinion of a great company
John:Yeah.
Vikki:Is to stand behind their products, stand behind their service. Yeah.
John:And I think most people wanna wanna feel confident about what they're they're buying, what they're spending money on, and Right. And having good customer service certainly goes a long way.
Vikki:So, yeah. Go ahead. Oh, you
John:go ahead. Well, was just gonna say on the was it Airbnb you're gonna talk about?
Vikki:No. I was gonna segue. Okay.
John:I was gonna say, I just thought about this too as we were talking about Airbnb. Probably even more so than Airbnb is Uber and Lyft. Yeah. Right? Look at how that has changed how people take instead of taking a taxi, then oftentimes, instead of just driving yourselves, we'll go to instead of driving a vehicle to the airport and paying for airport parking and getting our car dinged up and scratched or or possibly getting dinged up and scratched, Sometimes it's more convenient for us just to let's just order a rideshare.
John:Right. Take that to the airport and a rideshare to get back home, and then we don't have to worry about the driving, not any of that. So I don't that that to me, it seems like they were so innovative because they completely changed how we now take taxis and and get around.
Vikki:Completely. So yeah. And absolutely, it's employed a lot of people. If you call, you don't really call that employment, but it's helped entrepreneurs. You know, if you think about it, Uber Uber drivers are finding a new way of making money.
Vikki:So in a sense, they're an entrepreneur. They're independent contractors. They're not employees, and that that is really cool.
John:Then we've talked to so many of them, because I love talking to them, because to me, it's interesting. Yeah. Because when you're in a taxi, you know, hey, so what do you do for a living? Well, thinking, well, dummy,
Vikki:what do you Taxi.
John:You're in the back of a taxi. But with Uber and Lyft, generally speaking, this is like a side gig for them.
Vikki:Yeah.
John:It's just a way to to make a few extra bucks, especially they've already got the equipment they need. Right? They have a driver's license, they have insurance, and they have a vehicle.
Vikki:Right.
John:I mean, what more do you need? And so they have the equipment they need to to make money in this, and then Uber, think, was the first to figure this thing out. Actually, you know what's weird is, if you if you follow what Uber did, they didn't start out as like the mom and mom and dad, you know, the the like mom drops kids off at school in the morning and then doesn't have to pick them up until afternoon. So what does she do in the meantime? She takes the minivan out and gives people rides.
John:That's not how Uber started. Uber started as a black car service, as a luxury black car service. That's right. Then they evolved into and and shifted and figured, hey, we've gotta innovate because it's not really working. And then they went into then offering like everyday people to use their everyday cars to get lesser, you know, the the the less expensive rides, not the not the luxury black car rides.
Vikki:Yeah. Yeah. That's that's a big, big deal and very, very cool. So I wanted to segue into, products, companies that also offer products that are innovative, that are groundbreaking, changing the way the the world, uses or or does things. And, you know, we mentioned we are here for Neora, and, and and it's such an exciting time because we are the innovators in skincare and wellness products.
Vikki:We are, and maybe some of you guys didn't know that, but we have been ahead of the game on so many different things. And and one of them is, a plant based alternative to retinol. We've had that since 02/2014. Now you're starting to see companies talk about that in 02/2025, you guys. Look at that.
Vikki:Eleven years ahead of the game. And it's because we seek out these botanicals from all over the world. We seek out the scientists that are developing them. And at this conference, we found out more about our new product that is going to revolutionize, the tox. I'm not gonna say names, but the tox that's going on up here.
Vikki:People are shooting with needles into the toxins into their forehead. The fillers, I could say that, that people are putting in their face. We have the plant based alternative to that that delivers results better than the needles and toxins that they're putting into their skin. And so I actually wanted to show it to you guys because this is a true innovation. This is our NeoFiller.
Vikki:Maybe that's better back here. NeoFiller. It's we did something fun. See how it's shaped like a needle, but it's not a needle. It's actually, a a liquid comes out and, like, we call it an elixir, but that's also a true innovation.
Vikki:And it's actually teaching and training your skin to plump and fill itself. We heard from the scientists, but this is gonna be groundbreaking. There has not been one friend that I have talked to about it, told them we're coming out with this that didn't say, I want some of that. Not even one. Not even one friend that said, I'm not interested.
Vikki:So think about that. Like, if we wanna equate it to Netflix and Uber and Amazon, you know, people are doing things differently. People don't wanna age ungracefully. People just wanna age gracefully. We wanna be the best version of ourself.
Vikki:And a lot of people have thought about, would I ever do a filler when I start losing, you know, volume, when I start getting tons of wrinkles? You know? And and men, a lot of them probably not. You know? They're like, well, no.
Vikki:That's for women. But the beautiful thing is we have tons of men that want this because nobody wants to look horrible as they age. Right? We wake up. We don't.
Vikki:You always say you don't wake up and look in the mirror and go, oh my gosh. Look at all those wrinkles. You know? Yay.
John:Yeah. Right. Another one. Yeah. Because now that we have this, I wanna I wanna try because I get, like, the the normal, like, little
Vikki:The forehead lines. Yeah.
John:And I get these little two lines here and then around here. Not the mosquito bites. The mosquito bites are starting to starting to heal up. Yeah. They're They're healing.
John:The little, like, little parenthesis thing. Yeah. So I'm I'm, you know, I'm kind of excited to try that and see see how much that's gonna help, but I would never even consider it in a, like, some sort In an injectable? Yeah. At all, though.
John:But a topical. Yeah. Yeah. But that I would do. Right.
Vikki:So even our son said that, hey. I'm gonna I'm gonna try it out too. And you guys oops. I just dropped it. That's okay.
Vikki:I'll get it in a second. But I've been using it for three weeks. I I don't know if you can see on here. You could go to previous episodes, but look how dewy my skin looks even. And it's plumping.
Vikki:I had some issues over here. I'll hold this over here. I had some issues where my the smile lines were remaining when I wasn't smiling anymore. Anyone else? That happens as we age.
Vikki:But they're they're lessening. I had a diagonal line every morning when I woke up. I thought it was going away after a few hours. And after I put put the filler on, the NeoFiller, I mentioned it to John. That line is gone.
Vikki:And John's all, oh, yeah. I know that line. So he had been seeing it. He was so nice not to say anything, but it's gone now. It's gone.
Vikki:It's crazy what it's already doing, and it's going to plump, you know, these these hollowed areas that start to happen as we age. You do wanna give it ninety days for sure to see the huge dramatic change because it compiles on itself, but what an innovation. What an innovation.
John:Right.
Vikki:And could we talk about Neora too on that? Yeah. That, we we started with a night cream. Some of you guys have have heard about Neora before. It was called Nerium International back in the day, Only fourteen years ago, and it was a night cream.
Vikki:And we were the night cream company, and we broke all the records, did 100,000,000 our first year, 300,000,000 in two years, went on to be a billion dollar company in under four years, all because of that night cream. Well, then because of the success of that and the innovators that we are, we came out with, a hair care system that was truly and still is ahead of its time, true innovators. On scalp health, we talked about scalp health in 02/2019. Now just the last couple years, everybody in their country cousins talking about scalp health. So same thing.
Vikki:Innovators. Our weight loss, fat brownie, innovative. And just now that came out in 2021, now a few companies are talking about fat brownie, but we were the first. So I'm saying all that to say this that, and we have a brain health supplement too. Forgot about that.
Vikki:That is unbelievable. And yet you see now companies talking about brain health. But this new product, we are going to now be the filler company, be known as the alternative to tox and filler. We are now people aren't gonna necessarily think of Neora as skincare, haircare, wellness, and weight loss anymore. It's gonna be, oh, yeah.
Vikki:That filler company, like Netflix has done. Right? And so much more. So I don't know if you wanna tag on to that. You're so good with words.
Vikki:But No. No. I wanna make sure everybody knows that when you're when you're part of an innovative company, that's job security. Right?
John:Yeah.
Vikki:For sure. We're not going anywhere.
John:You know, the other thing too that every every one of the innovators that we talked about earlier, that they all have in common, right, is they're all I believe all of them are traded on the stock exchange. They're all publicly held companies.
Vikki:Yes. I'm glad you brought that up.
John:Every single one of them, if you had invested when at day one at their IPO or soon after their IPO, you would be filthy rich today. Even if you had invested only a thousand dollars. I think with Apple, I saw a number somewhere where they said if you invested a thousand dollars at Apple's IPO, it would be worth today $250,000,000 for a $1,000 investment. So I mean, Tesla's the same way. If you look at the And and every one of them.
John:Right? Every single one of them. Well, Neora isn't a publicly held company, so you can't invest in the company. Instead, you can invest in yourself and become like what we do and be a brand partner. Yeah.
John:Doesn't cost that much. They give you all the systems, everything you need to be successful, and you can turn that into a multimillion dollar investment. Right. We've done it. We've already done it.
Vikki:I We took our thousand dollar investment where we got product. So it's not like you're just invent dumping money. That's the other thing. Right. So we took that thousand dollars, got product for it that we sold, sampled, whatever, tax write off to because it was product to sample, and million dollar earners.
Vikki:We've turned it into more than a million dollars in earnings.
John:Yeah. And it was never that investment was never at risk because you received product for it. And and the other the other thing I was gonna say about the investment is most of the time when you're investing in these IPOs, when you're investing in these companies, are fledgling companies that have no track record. So it is a very risky investment. But that's where a lot of the best money is to be made.
John:Right? The companies that are gonna give you supersized returns on your investment are companies that are at high risk. If you're investing in a stable company, such as any of the ones we just talked about, if you invest today in them, your return would be very minimal. You're not gonna lose a lot, but you're not gonna make a lot either. It's a very stable company.
John:But if you can find another company that you wanna throw your money at that's risky, that may or may not make it, and probably is unlikely to make it. Right? Because most companies fail. Right. If they should happen to succeed, your investment is gonna be supersized.
John:Well, what's great about what we're doing with Neore, Neore's got a fourteen year track record. They've been successful. Like Vicky already pointed out, made the in the first year, a hundred million dollars in sales. Million. Yep.
John:300,000,000 by the second year. And by the end of the fourth year, I think, they are already at a billion dollars in sales. They they are they set all kinds of records. They're very successful. Fourteen years later, they're still in business, and they're still thriving, and they're still innovating, and they're still coming out with new products.
John:So here's a new product. We're almost it's almost like a startup company, right, with this new product because it's so groundbreaking. Right. And yet there's no there's no risk. You've got a company that's strong, that knows how to do business, that knows how to do business not domestically but internationally.
John:It's the same management team Yeah. Essentially as they've had from the very beginning. Same CEO, same founders still involved. The same company Father daughter team, which is so cool. So it's just for us, we're just so excited because this is gonna be I mean, we're gonna remember this this day and this weekend forever because this is what's gonna just send our business just skyward like crazy, and it already has been super successful.
Vikki:Yes. And you can be part of it. We are offering our hand out to you to say, hey, join us. Join us. We will teach you everything we know, and that goes for any brand partner that has shared with you.
Vikki:Yeah.
John:Yeah.
Vikki:Seriously. What?
John:Go ahead. Bringing that up If someone from Neora has reached out to you before you've heard this from us, if they shared product with you, if they sampled product with you, they've explained the business, reach out to them. Yes. And reach out to them to be a part of their business because we're we have I mean, we believe in the integrity of this culture of of the business that we're in. Yeah.
John:So we're not trying to steal anyone.
Vikki:Right. Not at all. And that's what sets New York apart also. There are no tribes. If you have ever done a direct sales business and you felt like there were, oh, these leaders wouldn't work with this group and so on.
Vikki:There is none of that here. And, yeah, and like you said about poaching, that that's the term that's used in in the industry when you try to steal somebody else's, person that they'd already been talking to. We are not about that. We do not poach. You can be assured of that.
Vikki:But but that being said, you get to choose who you wanna go with. But we just recommend if somebody's already talked to you, they got out of their comfort zone. That's where the risk is, actually. If there's any risk at all, it's you getting out of your comfort zone to try something new and offer to friends, and you should be rewarded for that. So that's why we're so big on, you know what, talk to the person that invited you first.
Vikki:Yeah. But we are it's such a great company. I agree, John. I was gonna I am so glad you brought the fact that that we won't forget where we are when we heard about it for the first time, when we heard the scientists that we did. They threw flew in scientists from Brazil to speak to us.
Vikki:But make no mistake, Neora's corporate team, headed up by Juliana Rochelle, which is our product formulator, and Amber Olsen Rourke herself formulated this, innovated all these ingredients, brought them together from all over the world. Even though all these scientists spoke, they weren't collaborating with each other without Neora. Neora is the or is the is who brought all of this together, this true innovation in filler. And here's the box. Just want you to see the box.
Vikki:Neo filler is the name. You wanna get your hands on it if you just wanna be a customer. But if you wanna make some great income because it will become a household name, Neora will be a household name, and so will NeoFiller, you definitely wanna get involved. So I think that's it for today. We're excited about innovation, and we want you to join us and have have the best time of your life for sure.
John:Yeah. I think what are we gonna do now? We're gonna head down in a little Disneyland over there?
Vikki:Get some
John:get some breakfast.
Vikki:Get some breakfast and fly out and talk to all y'all about the NeoFiller when we're back home. So make it a great day. We love having you with us, and please share this podcast if you're enjoying it. Thanks so much.
John:Bye, guys. Bye bye.
Vikki:Bye. Thanks for joining us on dig the well.
John:We hope you feel empowered and ready to take on new challenges.
Vikki:Remember, if we can do it, so can you. Keep learning, keep believing, and going after your dreams.
John:And if you enjoyed this episode, share it with someone who needs a little inspiration or maybe a nudge in the right direction.
Vikki:Help us grow this community of go getters. Together, we can achieve greatness and get back to family.
John:Thanks for listening, and let's keep digging the way.