Moonshots Podcast: Superstar mindsets and success habits

In this episode of the Moonshots Podcast, hosts Mike and Mark dive deep into the world of artificial intelligence, focusing on Sam Altman, the CEO of OpenAI. The discussion features insights from various interviews and talks, including Bill Gates' interview with Sam Altman on the transformative power of ChatGPT and Sam's conversations with Lex Friedman and Craig Cannon. Listeners will also explore key lessons from Sam's time at Y Combinator, providing valuable guidance for aspiring entrepreneurs.

Become a member to support the Moonshots Podcast and access exclusive content: Join us on Patreon.

Episode Description:
In this compelling episode, Mike and Mark explore the groundbreaking work of Sam Altman, CEO of OpenAI, and his vision for artificial intelligence. The episode features highlights from Bill Gates' interview with Sam Altman on the power of ChatGPT, revealing the potential and impact of this AI application. They also delve into Sam's discussion with Lex Friedman about AGI and the importance of staying true to one's values amidst competition, particularly with tech giants like Google. Additionally, the hosts share three essential lessons from Sam's Y Combinator classes on how to start a successful startup. The episode concludes with insights from Sam's talk with Craig Cannon on the importance of focus and the pitfalls of the deferred life plan. This episode is a must-listen for anyone interested in AI, entrepreneurship, and the future of technology.

Become a member to support the Moonshots Podcast and access exclusive content: Join us on Patreon

Links:
Expanded Key Concepts and Insights:
  1. The Power of ChatGPT: Explore how ChatGPT is revolutionizing the AI landscape, as discussed in Bill Gates' interview with Sam Altman.
  2. Navigating AGI and Competition: Understand the challenges and strategies of competing in the AI industry, especially against giants like Google, as Sam's conversation with Lex Friedman shared.
  3. Starting a Startup: Learn three critical lessons for aspiring entrepreneurs from Sam Altman's Y Combinator teachings.
  4. Focus and Ambition: Gain insights on the importance of focus and structuring ambitions effectively, avoiding the pitfalls of the deferred life plan, as discussed in Sam's talk with Craig Cannon.
About Sam Altman:
Sam Altman is the CEO of OpenAI, a leading artificial intelligence research lab. Before joining OpenAI, Sam was the president of Y Combinator, where he played a pivotal role in nurturing numerous successful startups. His work at OpenAI focuses on advancing artificial intelligence to benefit humanity, ensuring that AGI (Artificial General Intelligence) aligns with human values.

About Moonshots Podcast:
The Moonshots Podcast, hosted by Mike and Mark, delves into the minds of innovators and visionaries who are making significant strides in various fields. Each episode offers deep insights into the strategies, mindsets, and tools these trailblazers use to achieve extraordinary success. The podcast aims to inspire and equip listeners with actionable insights to pursue their moonshot ideas.
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What is Moonshots Podcast: Superstar mindsets and success habits ?

The Moonshots Podcast goes behind the scenes of the world's greatest superstars, thinkers and entrepreneurs to discover the secrets to their success. We deconstruct their success from mindset to daily habits so that we can apply it to our lives. Join us as we 'learn out loud' from Elon Musk, Brene Brown to emerging talents like David Goggins.

[Music]

hello and welcome to the moonshots

podcast it's episode

262 I'm your co-host mik Parsons and as

always I'm joined by the man himself Mr

Mark D frin good morning

Mark hey good morning Mike good morning

listeners subscribers viewers and

everybody who's dialing in to check out

one of the let's call it most uh

fascinating

imagination orientated but also very

very practical episodes today Mike that

we're going to be diving into as show

number

262 that's right I feel like this is

going to be an openminded and generative

discussion oh I like that little setup

and you're totally right Mike if that

sounds a little bit like the area that

our listeners want to lean into today is

the perfect opportunity to do so because

we are going to be leaning into and

learning from samman who as we might

know is a luminary in the tech industry

whose Journey as I'm reading from chat

GPT Mike actually wrote this for me his

journey to prominence began with

co-founding looped back in 20 in 2005

Mike so this guy samman we might be

aware is this you know President and

leader of open AI as we're going to lean

into on today's show he's pretty

prominent nowadays with artificial

intelligence he's actually an individual

who whose career began over nearly 20

years ago in founding new businesses

from there he then became president over

a little thing called why combinator so

he had a little bit of experience with

advising some of the biggest brands in

the world as well but now here we are

nowadays where he's this leading figure

within the open Ai and AGI space we

can't kind of go into a lot of the

advice that he's got for us now days

without taking a look at that past

without looking at those successes and

pieces of information that he gathered

along the way can we no he uh if if

doing open AI was not enough as a CEO

he's done a great Venture Capital firm

an accelerator he's had his own

successful exit of uh $43 million for

his first startup this guy has done it

all and he might be the next Elon so if

you want to figure out how the think

that led to open AI or you want to find

how somebody can win in venture capital

in their own startup in accelerating and

helping other startups Sam alman's done

it all you can too there's a clear line

of thinking here Mark where should we

start on this epic Sam Alman

Journey look I think as you've already

reference There's an opportunity for Sam

to become if he hasn't already the next

Elon Musk but another chap another

Visionary who is up in the echelon of

Elon Musk is just this little well-known

guy called Bill Gates and we've got this

fantastic opening clip today on our show

262 on Sam ultman who's gonna explain

and set up for us a little bit around

one of the applications of Sam alman's

business open Ai and that's chat gbt so

let's hear from Bill Gates and samman

two very impressive Visionaries hitting

us up and introducing us to this Con of

chat gbt you know I was privileged to

see your work as it evolved and I was

very skeptical like I did not

expect GPT to get so good and I'm still

it blows my mind and we don't really

understand the

encoding that you know we know the

numbers we can watch it multiply but the

idea of where is

Shakespearean encoded do you think we'll

gain an understanding of the

representation oh 100% okay you know

trying to do this in a human brain is

very hard you could say it's a similar

problem which is there are these neurons

they're

connected the connections are like

moving and we're not going to like slice

up your brain and watch How It's

evolving but this we can perfectly X-ray

and there has been some very good work

on interpretability and I think there

will be more over time so yeah I think

we will be able to understand these

Networks

but our current understanding is is low

the little bits we do understand have as

you'd expect been very helpful in

improving these things so we're all

motivated to really understand them

scientific curiosity aside but the scale

of these is so fast and it is you know

we could also say where in your brain is

Shakespeare encoded and how's that

represented we don't know we don't

really know um but it somehow feels like

even less satisfying to say we don't

know yet in in these like masses of

numbers that we're supposed to be able

to perfectly X-ray and watch and do any

test we want on yeah I'm pretty sure

within the next 5 years we'll understand

it and in terms of both training

efficiency and accuracy that

understanding would let us do far better

than we're able to do today 100% you

know you you see this in a lot of the

history of technology where someone

makes an empirical Discovery they have

no idea what's going on but it clearly

works and then as the scientific

understanding deepens they can make it

so much better yeah no that in physics

biology it's sometimes just messing

around and it's like whoa what well how

how does this actually uh uh come

together in our case we had you know

someone that was the guy that built gpt1

uh sort of did it off by himself and saw

this and it was somewhat impressive and

but you know no deep understanding of

how it worked or why it worked and and

then it was we got these scaling laws we

could predict how much better it was

going to be that was why when we told

you we could do that demo we were pretty

confident it was going to work we hadn't

trained the model but we were pretty

confident and that has led us to a bunch

of attempts and better and better

scientific understanding of what's going

on but it really came from a place of

empirical result first

so we can talk about continuous

Improvement or scaling up Improvement

but I think the headline here is what

open AI have with Chad

GPT one thing for certain they have only

just begun and what is crazy about this

concept Mark is chat GPT as a product is

being adopted at least as fast as

Facebook was in its first five years

they've already hit a 100 million

users and you would argue they have far

more utility value than Facebook so what

we have the great joy and curiosity of

seeing Mark is a startup that is

gamechanging I would argue at least

equivalent to that of Nvidia maybe you

could even say conceptually Nvidia and G

G PT products kind of go hand inand

because you need the compute you need

the processing power to power these

software solutions that we use so you

need that power to ingest data train the

model so it's fascinating for us to

actually just live in this moment Mark

where we go oh my gosh with both Nvidia

and open AI we're seeing two

transformative companies You could argue

they're just like Microsoft when they

were introduced when they really came to

bear in the

90s maybe apple with the iPhone maybe

Amazon with the

cloud I think we're at least seeing that

if not more and to me the interesting

parallel about what we heard there is

this a whole history of scientific

discoveries that have been made you know

Bill mentions you know biology and

physics for example where they

discovered this exponential

thing y they didn't quite understand it

took them some time to figure it out so

I think that's perhaps The Optimist view

you know not the skeptic view of of

generative AI I know there's a lot of

conversation around this but it is

possible to make that lip and say hey

well we can use you know generative AI

to help us understand generative Ai and

we're going to figure this out it has an

amazing power like I just think about

this Mark I uh I put a

spreadsheet that had 5,000 rows with all

this metadata in there and I threw it in

and I asked all of these

questions what they were all different

titles being listed right imagine 5,000

books or 5,000 movies in a list and I'm

like tell me which ones are really good

or which ones are good for this and what

meet this genre and like which ones are

more like this and it was taking this is

chat gbt was taking this list

and answering my

question in less than five

seconds wow to have answered this

question as

rigorously I would have required 5

hours and I not sure how good I'm not

sure how good my answer would have been

after the five hours Mark yeah that's

exactly it yeah it's a small vignette

but the point I want to make is

not only is chat

GPT groundbreaking now we've only just

begun that is the scope of this

discovery I find this so exciting don't

you mark look it's it's such an

interesting space and Sam as we're going

to find out later in the show has so

much to teach us from his experiences

you know a Founder um but before we even

get into that isn't it curious to how to

be able to cover a technology at its

infant infancy yes you know this calls

to mind some of the discoveries I'm not

going to claim you know Sam is

necessarily our generation's Einstein

but there will certainly be work that

Einstein was doing that was perhaps more

pivotal or important later down the line

you know yeah I I feel as though this is

the beginning of a topic like

electricity

that gets used oh decades down the

line yeah this ising a car this is the

Guttenberg

press yes exactly this is the the we're

right at the start of something

substantial yeah you're right it's not

necessarily fully comprehended how it's

going to be used but that's kind of the

beauty of it right and it's very much

led by certain individuals who have the

capacity to articulate but also bring to

life MH this concept and sometimes that

starts with having a really aligned

Vision sometimes it just starts with

being in the right place at the right

time whatever it might be Sam has led us

to this point already whereby 100

million plus users are using one of his

products as one of his applications of

AI already and as you just pointed out

Mike it saved you four hours five hours

St four hours 55 59 minutes 55 seconds

yeah exactly and and that is just um the

start yep you know it can be quite

easily applied to you know computers as

personal assistants and so on and a lot

of our listeners and viewers will

probably be utilizing the product

already as well but it reminds me very

much already of somebody like Elon who

leans into a space that maybe people are

a little bit nervous of or maybe people

don't want him to lean into much like

getting into space and having um other

astronauts you know saying that it

shouldn't be privatized and that he

shouldn't be able to create businesses

that kind of capitalize on such a a

broad

space I think it's always it always

requires somebody to be in that driving

seat to make it happen and Sam is

certainly in that seat right now isn't

he I would say like that the Curious

Thing here is look the Guttenberg press

fundamentally changed

things uh the the railway fundamentally

Chang things jumbo Jets all of these

Technologies like for

example um the Catholic Church really

freaked out about the printing press

originally

yeah but do we now think of books is a

bad

thing so of course we if we just admit

um like I'm

there's a little bit of research here

people uh resisted the introduction of

electricity um owners of horong

carriages were really scared of

automobiles well there you go right so

so my point is we just don't know the

scale is in intense the opportunity and

the threat is significant and but it's

natural we're change resistant we're

humans we like the status quo right look

remember we all got uncomfortable when

Reed Hastings was digitizing a lot of uh

movies yeah and a lot of businesses went

out with the rise of Netflix likewise

Steve Jobs brings out the iPod suddenly

you're condensing all these uh physical

products into your phone it's

uncomfortable when those big innovation

changes happen yeah and what generally

uh takes place is you know things become

more efficient they become more

controlled they become more um OD and I

think we're just at the start of of a

brand new um turning point there not

only with a real product that comes out

and has the ability to improve people's

lives but I think as you already C out

earlier this comparison to social media

it will impact behaviors decision making

yeah and the way that people probably

use all of those all of our different

products will probably change slightly

so I mean we're really at this uh

Innovation Point aren't we of of real

change being on the horizon but there's

one thing for sure there's one decision

that you can make and that is to be a

member of the moonshots

podcast oh you know what Mike I would

doesn't I don't even need to load up

chat gbt to ask answer that question

because I fully comprehend and believe

in the value that all of our members get

each and every week from the moonshot

show so please without further

Ado bring in the trumpets and let's

celebrate Bob Niles I tripon dietar

Maran Connor Lisa and Sid Mr bonjer Paul

Berg and cman Joe Christian Sam and

Barbara Deborah lass Steve Craig Ravi

evet R and nikara Ingram Durk Vata Marco

jet Roger Steph raw nimen and James

Diana Kristoff Denise Laura Smitty Corey

Daniela and Mike high five to you guys

for being plus annual members along with

Antonio Zachary Austin Fred Ola Andy

Diana and Margie Ron Jesper and our

latest member ban thank you guys so much

for your continued support of the

moonshots podcast as well as getting

access to all of our shows every week

you also get access as members into our

moonshots Master Series so thank you so

much guys for supporting the show yeah

big shout out um and respect we really

do appreciate your support that helps us

put the show together so thank you to

each and every one of you so now when we

think about what Sam Altman and open AI

are up to uh I mean this is quite

fortuitous this this next clip because

um Mark when I have a little look in my

news feed and I say what's happening

with open AI here we are we're in Late

July

and 10 hours ago there's a headline and

it's going to set this CP up beautifully

and check out this

open AI Test new search engine called

search

GPT it's happening guys I can tell you

that my Google activity is

plummeting because GPT so it's time to

think about when you do something

disruptive you do tend to upset the

apple cart and there's a big apple cart

called Google um so uh let's let's head

over to this topic how do you compete

with one of the biggest tech companies

on the planet I think Mike in answer

that question let's jump straight into

this clip with samman chatting to Lex

with exactly that concept how can you go

up against the bths when you are just a

little startup how do you under this

pressure that there's going to be a lot

of Open Source there's going to be a lot

of large language models under this

pressure how do you continue

prioritizing safety versus um I mean

there's several pressures so one of them

is a market driven pressure from uh

other companies uh Google Apple meta and

smaller companies how do you resist the

pressure from that or how do you

navigate that pressure you stick with

what you believe and you stick to your

mission you know I'm sure people will

get ahead of us in all sorts of ways and

take shortcuts we're not going to take

um and we just aren't going to do that

how do you uh compete them I think

there's going to be many agis in the

world so we don't have to like out

compete everyone we're going to

contribute one other people are going to

contribute some I think up I think

multiple agis in the world with some

differences and how they're built and

what they do and what they're focused on

I think that's good um we have a very

unusual structure so we don't have this

incentive to capture limited value I

worry about the people who do but you

know hopefully it's all going to work

out but we're a weird org and we're good

at resisting press like we have been a

misunderstood and badly mocked orc for a

long time like when we

[Music]

started we like announced the orc at the

end of

2015 and said we're going to work on AGI

like people thought we were batshit

insane yeah you know like I I remember

at the time a uh eminent AI science

scientist at

a large industrial AI lab was like dming

individual reporters being like you know

these people aren't very good and it's

ridiculous to talk about AGI and I can't

believe you're giving them time of day

and it's like that was the level of like

pettiness and ranker in the field at a

new group of people saying we're going

to try to build AGI so open Ai and Deep

Mind was a small collection of folks who

are brave enough to talk about

AGI um in the face of Moy we don't get

mocked as much now don't get mocked as

much

now so okay okay

so let's just kind of draw an analogy

here do you know the first person I

thought of was Elon and um buz Aldren

and the critique he got when he said I

will land a spaceship um back make it

reusable Reland the rocket and he was

facing all this criticism and what did

he do he stuck to the mission right yeah

that's right he did he didn't let that

adversity or that lack of belief uh put

him off you know arguably that bravery

that comes with creating a new product

or going into

space is is demonstrated by both of

those individuals musk as well as isn't

yeah so it's it's fascinating Mark where

do you where do you start like when you

when we're seeing this pattern that

these great founders are sticking to the

mission um facing competition and

criticism how how do

you how do you face that what would you

what would be your go-to list where do

you start when you want to kind of build

that that Armory and that Teflon so that

they don't take you down well it's funny

you you use the word just then which is

this idea of mission you know when

you've got a mission in place and a

clearly defined goal or a a vision that

is what drives I think your ability as a

business leader as a innovator as

somebody who's just trying to get up and

do the right thing each day it becomes

that little bit easier because whether

you're Elon Musk and you've got Buzz

Aldren your her your childhood hero y

saying to you look M you're never gonna

have you're never gonna make this work

or somebody like mman who is working

with preeminent you know artificial

intelligent um experts who's saying

these guys are insane they don't know

what they're talking about the only way

I think to level your confidence and be

able to stay true to what you're trying

to do is by having that really

established foundation and knowing oh

we're gonna stick to this because yes I

want to go out and create this open

business I want to go out and create a

um product that's orientated around

values and I think that only can come

when you've really understood and have

aligned your your reason why oh bingo I

think you just hit it so personally when

You Face criticism you have to like know

your Ricky guy right you have to know

what you're good at what you can be pay

for what you're passionate about what

the world needs as a company you can use

Simon cynic Golden Circle really comes

down to what are we doing how are we

doing it and why because that's people

buy now you can have those things Mar

but I think there's something that comes

after this and I I'm thinking of the

idea that Jeff Bezos talks about which

is be stubborn on

Vision but flexible on how you get there

because I do think something that we've

heard before is that when criticism

comes that's a great opportunity for

improvement right you can contemplate it

objectively and

and you can truly comp comp uh really

consider shall we say um what people

have to

say but that only really works if you've

got that clear what do we do how we do

it why do we do it and I particularly

see this as a fundamental requirement

for any business that's trying to

scale because you can have the driving

force of a founder and a small group of

10 or 20 people but they need to trans

transm MIT this to a much broader group

when you get to 50 and 100 and it will

not always be them it'll be the other

leaders in the organization so the key

Nuance here is you we talk about know

your why and know your values but it

cannot only be one person it must be

shared amongst the leadership of the

company it must be demonstrated by that

same group in order for the employees to

go hey we're copying criticism on the

outside but I know what we're about

that's fine or if we flip into an

individual

perspective if people are critical of

how you are doing

something then you can be like hey thank

you for the constructive feedback and

you can take it away and really think

about well can I configure my iyy model

a little bit and can I like fine-tune

how I'm going about things but maybe

sometimes it leads to Improvement maybe

it doesn't but I think I think it

shouldn't be a wound right like it

shouldn't be like a fatal

flaw but I I actually think that the big

thing here is that as we rush about in

life we sometimes forget to reflect on

our personal icky guy so we wake up one

day and we're like huh how did I end up

in this crazy situation and you're like

oh I'm off track man right as uh Sarah

Blakeley would say this is not the movie

I'm meant to be in right

yeah and what a great line that was you

know uh with with Sarah creating a brand

new product that would have also equally

come up with a lot of criticism y

likewise

creativity um as we heard from Elizabeth

gilberd as well as Austin Cleon you're

going to run into people that are

naysayers you know um haters GNA hate I

think is is that classic saying much

like we've seen with Elon much like

we've seen with other um uh substantial

innovators that we've covered on the

show and you're totally right you can

let all those naysayers put you off and

distract you and say actually you know

what maybe they're right maybe this

can't be done you know Jensen Wang

setting up a business and then it

becoming you know trillions of of value

again he probably was going up against

those big Brands yeah out of the garage

you know they spend the first couple of

months determining okay well where

should we put the fridge how much are we

going to spend on pizza you know all of

this led them to I think um creating

really established values that then help

them stay true in the long run to what

they were trying to go out and Achieve

didn't they because if you remind people

of those values they can adopt them um

maybe they can even improve them but the

point is when we flip from the

individual case to the business case

it's classically the transition from a

small to mediumsized business right yeah

from like a seed round to getting into

series A

right this is the point where you as an

agent as a Founder can no longer drag

everyone into a room say hey guys let's

fix this so you have to transmit this

Mission the values so others can you

know I would say you know when you get

like a Wi-Fi booster in your house so

you got the original Wi-Fi that pumps

out but then there's these extenders

like you need as many people being able

to ex end the mission the vision the the

why we're here and

often The Challenge in a in an

organization going through growth

transition is they relied on a Founder

one individual being the

beacon but when they transition to the

midsize organization they now need three

or four beacons carrying the

message so all of a sudden the person

that was used to like getting everyone

in room say hey guys is the vision they

have to lead the leaders in the business

and that is a different skill set and

that is

challenging and almost a hidden

challenge to facing the world is making

sure that the CEO has a CMO a CFO a COO

a CPO who all sign up and truly own the

mission and the vision just like they do

that's the challenge isn't it yeah I

think you're totally right you can't

can't uh always as we've spoken on the

show you can't always work in the

business you know there needs to be that

individual who fully comprehends the

direction of where it needs to go and

steadies that direction when you get

caught in the Wheats you know there's so

many startups and businesses that will

struggle getting through those early

stages and unless you're being able to

delegate to the right people and as we

know from somebody like Jim Collins get

the right people on the bus at the early

point then you're not going to be able

to write that ship and actually get that

exciting work done big time now we are

mentioning a lot of other people that

we've covered on the

show

if somebody is Keen to learn more about

them Mark I wonder could there be

someplace on this old school thing

called the Internet it's not really

generative AI but it's certainly on the

internet where could they go M well Mike

for those of us who are still in that

archaic way of using uh the internet as

I'm sure all of us do it's just a small

little destination with the hint being

the name of this podcast which is

moonshots

www.mon shots. will give all of our

members as well as all of our listeners

and viewers access to all of our

previous shows all

2602 if you can believe it I'm always

impressed every week when it keeps on

increasing along in that that uh

destination we can find transcriptions

of all of our previous shows you can

find show notes and also a plethora of

other innovators entrepreneurs and

business Superstars including Architects

including uh uh comedians even Mike all

of whom Inspire us to go out and be that

best version of ourselves each day

moonshots doio is the secret source to

uncovering new interesting tips to go

out and live a pretty f life I would

agree and and we we talked a lot about

inspiration if you are feeling inspired

to start something new maybe you're

going to do your own little Sam Elman

well good news is this next clip is

really going to give you a bit of the

Playbook the recipe for starting your

own

startup that's right as we mentioned

earlier in the show Sam is very well

known now for his work with open Ai and

the formerly mentioned chat gbt however

he had a an illustrious career prying to

getting into this artificial

intelligence space with why combinator

so we're going to hear a very quick

snapshot of one of the courses that Y

combinator and Sam who was president at

the time created which provided real

concrete habitual useful advice to other

startups so without further Ado let's

hear from uh the guys on YouTube with a

bit of an introduction to some of the

key elements from samman's why

kulminator class while he was President

why combinator came up with the idea of

creating a class at Stanford that taught

everything y combinator knew about how

to start a startup in this Stanford

class Sam Altman himself taught two of

the classes the rest of the classes were

taught by people who all were part of

starting multi-billion dollar companies

you can still find this class online on

YouTube it's called how to start a

startup for Sam Altman's classes he

talks about how to start a success

successful fast growing startup in it he

is honest in saying that startups are so

unique that probably 70% of starting a

startup cannot be taught because again

every startup is different but he

believes about 30% of starting a startup

can be taught so Sam focused on that 30%

in his classes here's a summary of what

he taught he focused in on seven main

ideas number one ideas and execution Sam

emphasized that a good idea alone isn't

enough successful startups require

excellent execution however Sam does

emphatically say the idea really does

matter he used to think that the idea

didn't matter that much he used to think

that a team could come together and just

start throwing things at the wall and

see what sticks but at that point he

said he's very convinced that the idea

really does matter you need a great idea

before you get started on a startup he

encourages students to focus on both the

qu quality of the idea and the ability

to execute it effectively number two

co-founders Sam mentions that almost all

of the most successful startups at y

combinator were co-founded while he does

say that it's better to be a solo

founder than to have a terrible

co-founder it's really really bad to

have a terrible co-founder because it

could kill your company but it's best to

find a really great co-founder one to

three other co-founders seems to be the

best he doesn't encourage you to have

more than three co-founders it's really

hard to start a successful startup if

you have a group of co-founders who are

all committed to the startup can help

encourage one another your startup is a

lot more likely to succeed number three

market and product Sam focuses a lot of

time talking about the market he thinks

it's best to focus on a small but

rapidly growing Market instead of going

after Giant Markets where there's

already already a ton of competition he

thinks it's best to try to find a small

Market that is growing really quickly so

you can get in at the earliest stages of

the Market's development these tend to

be the kind of startups that succeed

long term they get into a market when

it's really small they monopolize those

markets and then by the time the market

gets really big they're still the

biggest player in that market when he

talks about product he really emphasizes

how you should focus on getting a 100

users to absolutely love your product

instead of trying to get millions of

users to kind of like your product you

should focus on just getting 100 users

to love your product if you can get 100

users to love your product it will be a

lot easier to expand from there you're

going to need users who love your

product to be willing to give you money

and to stop using the related Services

they currently use you want customers to

really love your product Focus

completely at the beginning of your

startup on getting 100 active users who

absolutely love your product and tell

their friends about it naturally find

those first users yourself talk to your

friends any connections you have get

them to start using the product

constantly be talking to your users

iterating and making your product better

based on customer

feedback so three big steps I

mean Mark I'm like my brain is going

many different directions here maybe

what we should do is pick on I actually

think like let's go for the co-founder

topic and I tell you why I think like

ideas and execution go hand inand I

think you know that's something we've

covered a lot we did a whole product

series around that y uh starting small

on the market has been not quite as

popular theme but really common sense

like choose a little market you can

Dominate and expand from there but I

think the co-founder one for us is

perhaps the least discussed and most

important there and I think that my

takeout from what Sam is really talking

about

is I I almost go to this logic starting

a startup is really hard we all know

that the chances of actual

success meaning a sustain profitable

business is actually like a one in 10

kind of a chance at

best particularly if you say that it's

going to last three years and

consistently make a profit like that's

probably closer to one in 100

right yeah so we know it's really hard

and the burden as a single founder is

incredibly high if you're building a

team and I think what we all see is so

many Duos or

trios coming together Airbnb Netflix

yeah um the list goes on and on so I I I

want to kind of delve into this I think

a lot of

people

Rush going for and finding co-founders

and I think a lot of people here around

the co-founder topic I think choose to

make a huge huge life commitment to

co-found together with someone they

don't know very

well yeah so let's play a game Let's

imagine we were doing a startup right

now and we need a third

co-founder how could you and I do a

proper founder dating how can we com

properly get to know them to ensure a

better fit with a co-founder what are

your

ideas yeah I think you're totally right

I reckon there is definitely a case for

past successes and when I say the word

success I don't necessarily mean

successful businesses but establish

practices that they have learned from so

to explain it in a little bit more

detail I think what's valuable as a

co-founder is finding similarly um um

experienced people who have gone through

the process before maybe failed before

oh maybe struggled Y and being able to

still get through and maintain a level

head yeah so the value of having I think

experienced individuals on your team as

co-founders would benefit a business

whether it's in a blossoming industry

like op uh like AI but also smaller

product orientated business uh

categories as well benefits from teams

that have been through the process

before a little bit like getting you

know seasoned players onto the court to

go out and play your big game at the

Olympics or whatever it might be having

a little bit of experience probably

maintains a lot more balance don't you

say yeah so that's definitely like kind

of like criteria right like we only want

people that have actually had similar

experiences and I think that's very true

because a lot of people like the idea of

being a Founder but when faced with the

brutal truth of what it looks and feels

like they run for the hills yeah and

pretty uncomfortable sometimes but this

is really a thing like people don't

realize that if you join a startup not

all the processes are figured out this

idea that you're building the plane

while you fly it is actually a lot of

people

uncomfortable yeah yeah but they they

fail to see that they are romanced with

the

idea but then they completely come

undone in practice Yeah and and I

imagine exactly to your point if it is

one in 10 or one in 100 businesses that

do succeed or make a profit it's going

to be those who have weathered the storm

a little bit I think you're right

there's a lot of people as we spoke in

on the show the idea of overnight

success making a buck you know within a

week or making $100 uh online getting a

sixpack overnight I think a lot of

individuals and entrepreneurs will um

fool at the hurdle of hard work yeah

yeah or just the just the uncertainty or

things aren't all set in um yeah in the

in the business we're still figuring out

how we do it and some for some people

that's too stressy I I got I've got

another suggestion mark that I

love

okay is do a pilot project together

first now

that could be a pro bono thing

together that could be yeah

um why don't you we if if we were

recruiting another

founder we could say why don't you just

advise us for three months and we just

have a call once a week and we can talk

about the business and then you can

start to understand how they think about

it the other thing is they could consult

to us for a period as a way that if they

want to walk away after three months or

if we want to walk away

this would be really good because here's

the big Insight

map so we have this nice uh uh kind of

speed dating with our third founder they

sound good we call the references we

like everything checks out and then

within two weeks we realized they're

completely schizophrenic psychotic uh

dysfunctional uh but we just gave them a

third of the

company yeah exactly and and that would

be that would lead me on to to um my

next point which which would be and one

of the techniques that you would you

just breaking down there actually having

a kind of practice project enables us to

harness or sorry build uh trust you know

I think there's a lot to be said around

a past experience as well as their

reliability yeah but not only do you

need to try and get your co-founder or

co-founders uh all to be singing from

the same hym sheet yes you also need to

know that they will turn up they will

provide valuable points of view yes they

won't just take it and go and do their

own thing well won't just think about

this if we had a Founder we just said H

Tuesday at 10: a.m. we have a call if

they were late to half of the calls you

and I would probably go well we're not

going to offer you a Founder role

because you can't even turn up for a

call on time right or there's in their

work you know yeah that's it it so

there's there's a there's a behavior fit

yeah that I think is is a key one as

well as a mindset one you need to be

able yeah some businesses are going to

be moving it at a thousand miles an hour

and will require speed as well as

attention to detail there will be others

that can move it a slightly slower Pace

that needs to be uh built on trust you

know you need to be able to know that

they'll stick around for the Long Haul

yeah um you know it's interesting you

mentioned like behaviors and mindset

we've actually got one more clip where

Sam Alman is turning it up on mindset

and I would say I would say he's almost

getting a little Carol work growth

mindset on us here look there's no

episode on Founders

entrepreneurs that doesn't Mike have

this element of resilience and grit and

the idea of putting in the time and

getting it done and focus

and we can't do a show on something as

big as Ai and on somebody who we've

already pitched the idea of him being in

the echelon of Elon Musk without

demonstrating exactly that and how Sam

mman is singing from that same him she

so you're right we've got one more clip

today on show 262 that's going to

illustrate to us a little bit about

where samman comes from in terms of his

values he's talking to Craig Canon

specifically on focus and also how his

opinion of a deferred life structure or

life plan doesn't really work for him I

don't believe in the Deferred Life Plan

yeah um the like a a a common criticism

of people in Silicon Valley um who I

think have great Futures in their past

are people who say some version of the

following

sentence um my life's work is to build

Rockets So what I'm going to do is spend

um I'm going to make $100 million in the

next three maybe they say four in the

next four years trading cryptocurrency

with my crypto hedge fund um because I

don't want to think about the money

problem anymore and then I'm going to

build rockets and they never do either

um I believe if these people would just

pick one thing or the other you know I'm

I I'm obsessed with money so I'm going

to go make a $100 million however long

that takes but with a long enough time

Horizon that it's reasonable um or I'm

just going to build Rockets right now um

I believe they would succeed it either

but the problem one of the many problems

with the deferred life plan is everyone

can kind of tell that that's what you're

on mhm and you're not that serious about

you're not that committed to either uh

and it just never works I mean it must

work sometimes but I've seen it fail a

lot lot lot and uh I understand the

temptation of it and I understand the

degree to which people

feel

well they're never like I'm going to

make $1 million and then work on rockets

and just raise the capital right always

like I got they're people that tend to

be obsessed with like making a lot lot

of money MH um and I understand the

temptation to like figure out basic

Financial Security of course like I

needed that myself um but like I think

one of the things that's amazing about

Silicon Valley is you actually can raise

money as an unknown 22-year-old to go

make a rocket company it's happened

several times at YC yeah um and so if

that's what you want to do like just get

on with it the company will pay you a

salary like you'll be fine if if you can

raise money at all you'll be fine and if

you can't raise money like think about

something else but it

is I mean I could go on such a long rant

that I will just bore people and piss

people off but uh I would

say the Deferred Life Plan um

empirically usually does not work right

and you don't if what you want to work

on as like an ambitious company and you

are in Silicon Valley and you are

competent

um you very likely can figure out a way

to just work on that problem you know

maybe it means you have to go be an

employee at SpaceX instead of being Elon

Musk but like at least you're doing what

you want but that's fine and it's also

like listen dude if what you really want

is $100 million and you just go for

exact just like call Spade to spade and

make money and but be willing to like

agree that that takes a be accept that

takes a long time and you can't just

sort of say I'm going to compress this

into three or four years guarantee it

doesn't work totally you don't have to

hide behind wanting to make rockets you

make money yeah I think many people

actually do want to make the Rockets but

they also you have to like pick one kind

of you have to

like you can't say I'm going to do this

thing for the short period of time and

then do what I really want to do or

you'll never motivate people to like

join you and want you to win and work

with you

yeah H I'm in so much agreement mark I

want to briefly bring us back to a

framework that comes back so much this

is what he's talking about so oh yeah if

you are focusing mostly down the bottom

here on what you can be paid

for you know you're pursuing a

profession and your vocation but you're

going to find yourself lacking passion

and

Mission okay how would you know you

often see people who are comfortable but

feeling

empty

right so I think where he's going to

is when I transmit when I really process

this from my personal

experience the hard work is to find a

way where you can figure out your icky

guy in the middle that I can say what I

did today is something that I'm good at

it's something that I love the world

needs it and I can be paid for it

invariably if you are only doing your

career for the

money people will feel that emptiness in

your

mission for example Simon cynic says

people don't buy what you do they buy

why you do it yeah exactly so if you're

lacking a why and you're or your why is

completely self- serving it's not

contributing anything to what the world

needs in fact maybe you don't even love

it then you're going to find yourself

kind of feeling empty or maybe excited

about what you're doing but you haven't

quite aligned you know these other

components of your icky guy so the work

to do if you want to build

Rockets are you good at it you got to

get good at it but then you got to

figure out like how exactly does the

world need it Elon recognized it's the

reusability as a huge piece of that Ah

that's what the world really needs

because that's a massive one okay well I

can get paid for that because that means

I can drop the price of the average

rocket launch and NASA now gives lots of

projects to SpaceX and I love

engineering H oh icky guy I got it right

I believe like deferring what you love

deferring passion and mission is a very

dangerous path it's the classic midlife

burnout right it's the classic I've been

doing this for 10 years and I am empty I

think if you want health and if you want

energy you have to battle hard to get a

balance of iyy it doesn't mean that

everything you do throughout the day and

every day of the week is amazing and

exciting but you can trade it off you

can say every day there's a good part of

my day that I truly deeply feel

satisfied I don't really like the

bookkeeping I don't really like this or

that but the good news is most of my day

is not that it's when what you do all

day long doesn't light any fire for you

and it's just paying the mortgage that

that is that emptiness that comes and

gets you in your health your well-being

your attitude people are not drawn to

you cuz not like fighting for this

amazing Vision that's truly going to

help everyone you're just like I'm

paying my mortgage I'm really exciting

to hang out with I just want to pay the

mortgage and keep my job and not get

fired hi my name's Mike you know

like look I I think you're totally right

um I think again calling back Sarah

Blakeley and her setting up spanks she

had a career that was at the time

you know door too selling photocopies

fax machines which I'm sure was a

reputable business and there's probably

a lot of individuals who worked at that

business who did enjoy it and had a lot

of fun and Sarah explicitly you know

said this wasn't the life I signed up

for this isn't the movie I want to be in

yes and I think as we think about

somebody like car the work with grit as

we think about um knowing your why as a

business as well as your iy guy as an

individual that needs to come first

doesn't it you need to be able to say

this is uh what I want to do this is how

I'm going to feel satisfied so that when

you do start seeing the signs of as you

called it you know kind of midcareer

burnout you can look at it and

objectively say why do I feel burnt out

is it that I'm explicitly tired because

of a health reason okay well no is it

because of something that I'm doing with

my work that I'm not really feeling

satisfied about okay yes how curious let

me lean into this and find out a little

bit more and I think that really comes

down exactly as we were saying into

understanding that first of all yeah and

having an alignment into what gets you

up out of bed in the morning yeah and

that's so intrinsic I think to a lot of

the success stories we've seen with our

entrepreneurs uh including Elon as we've

called out facing criticism from you

know astronauts and of Heroes he still

got on with it and he still dug into the

The Depths and managed to make his way

through it and become very successful

likewise with Sam now facing a lot of

criticism for you know open Ai and also

AGI and artificial intelligence in

general he knows that this is where he

wants to lean into and and he's fully

aligned with the vision and the values

that he has in mind so that helps him

stay on track doesn't it it helps him

dig in and do that deferred uh sorry

that focused

effort so we can flip this around as

well right there's two sides to this we

talked about people not having passion

and Mission but we can also say people

that are full of passion and Mission but

haven't done the work to figure out how

they get paid so how many struggling

artists do we see because they're doing

something they love but they haven't

really figured out a way to get paid

this is the hard work right you can't

just be all passion and then the profits

just flow but you can't just be all

profits and no passion really icky guy

is finding the center of that what's

really powerful here is don't defer if

you really want to build the rocket

figure out your Ricky guy figure out

your hedgehog model as Jim Collins uh

says and get the balance between passion

and profit right and go out into the

world and build build that

thing what a lesson what a what a tip oh

yeah yeah M we have covered so much

ground because naturally Sam has done so

much there's been a ton of lessons as we

just kind of take a breath here like

what's the homework assignment for you I

mean look we had

substantial um habitual tips within

those three lessons that that certainly

deserve call out out some of which we've

uncovered before you know the idea of

having an idea as well as being able to

execute upon it however the thing that

stands out to me mik is that final clip

this idea of not deferring it and not

always putting it off putting off your

your dream or your ultimate goal in

order to go and pursue something else

instead I think this idea of not

deferring your life plan is is the key

call out to me when we hear from

samman what is your uh kind of homework

what is your key Insight that's going to

stick with you following Today's

Show I kind of like the idea of sticking

to the

mission right and sharing that with

others you know I see a lot of Founders

carrying a huge burden of the mission on

their own

shoulders and I don't think it's equally

distributed into the leadership so I I

think that one's a big one for me um

very very interesting um assignment yeah

but I'm going to take on I I want to

think about that a little bit more well

Mark I want to say a big thank you to

you my friend you are fresh back on

Australian soil you've been traveling

the world it's great to have you back in

the same time zone and thank you for

sharing all those clips from Mr Sam

Alman now importantly thank you to you

our listeners our viewers and Mark if

there's listeners there's viewers

there's one other

cohort all of our members who we

absolutely cherish every single week who

are keeping us I suppose Mike as our

extended co-founders are keeping the

moonshot ship afloat they are they

certainly are so a big thank you to you

all viewers listeners and members too

for show

262 uh where we dug into perhaps the

next Elon definitely the next uh

Jensen hang of Nvidia his name is Sam

Alman from open Ai and we studied four

big Ideas first of all the enormous

potential of chat GPT holy smoke things

have only just begun and as he is prone

to do he runs into a few angry and

grumpy competitors his advice is stick

to the mission so you're sticking to the

mission on your big bet on your big

dream there's many different pieces of

advice that he has for us we focused on

getting the right founder do just some

of those things sticking to the mission

finding the founder build something that

matters and as you go out there in the

world as an entrepreneur do not defer

life if you want to unlock your

potential get the passion and the profit

going at the same time don't defer do

that in fact you can do that right here

with us you can learn out loud and be

the best version of yourself because

that's what we're all about here on the

moonshots podcast that's s wrap