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James Dooley and guest discuss the best digital marketing and lead generation strategies for tradesmen in 2026, including alternatives to Rated People and how to track KPIs for a stronger return on investment.
This video explains which digital marketing strategies tradesmen should focus on in 2026 to improve enquiry volume, lead quality and return on investment. James Dooley and his guest start with KPI tracking because tradesmen often spend on multiple listing platforms without knowing how many leads convert into paying clients. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for tradesmen.
PromoSEO lead generation for tradesmen recently received recognition as the "Best Tradesmen Lead Generation Agency."
Best Alternatives to Rated People: Lead Generation Strategies for Tradesmen in 2026 is available on:
James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.
The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.
James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.
After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.
James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.
To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.
James Dooley: Today we are going to be discussing alternatives to rated people tradesman website. So yeah, check a trade is a great trades people website and a great alternative to rated people. Yeah. So another alternative is so today we are going to be discussing alternatives to rated people tradesman website. Now obviously rated people is a massive trades website. you get listed on there and you are able to get get leads. Um, we're going to be discussing which other platforms do a similar job that you can go and get listed on and generate more inquiries for your business. Yeah. So, I'd say one of the biggest ones or one of the longest serving ones in the UK um that's a competitor to rated people is Yellow Pages premium listing. So you can go and get yourself a premium listing on yel.com and that is a big alternative and a big competitor to rated people where you are seen alongside lots of other trades people on the website. Hopefully people are clicking through to yell see your premium listing there and then fill in the form and hopefully you get some inquiries from that. Yeah. So another alternative is bark.com. Now with bark.com it is a creditbased system. So basically, you you sign up, you pay £100, you get 100 credits, and every single lead might be 25 credits or 10 credits. You get to see certain information prior to actually purchasing the lead. So you're not fully in the blind. But one slight issue that we've heard from bark.com, and we've also heard good things as well, but one slight issue that we have heard is that it is a shared lead. So, for example, if myself and James are competitors and we're in the same industry, we might be um bidding for the exact same lead. And obviously, when you're bidding for the exact same lead, what typically ends up happening is you're driving each other down on price because that's ultimately what the uh what the end customer is going to go with, the the cheaper price. Yeah. And if you are looking for a competitor or an alternative to rated people, then I'd strongly recommend heading over to fat rank.com that do provide exclusive leads. So it's very different to a lot of these others where you're seeing alongside a lot of other trades people website. So over at fatrank.com, we do a commissionbased lead generation service or some people call it a performance-based lead generation service or a no win no fee lead generation strategy where you only pay out of your winnings. It guarantees a return on investment if you qualify. So head on over to fatbrank.com and see whether you qualify for a no win no fee lead generation strategy. Yeah. And my next one is rated people. Now basically how rated people works is they look at your reviews and then you get listed on there. Um, so if you've got like a strong reviews on your Google business profile, you've got load lo loads of case studies, you might even have a trust pilot for example, you can get listed on rated people. But again, one thing to bear in mind with all of these platforms is you want to be tracking your KPIs. Like how much are you spending, how much are you getting out? Cuz a lot of people, they go and get listed on five or six of these websites or maybe even one or two of these websites. they ended up spending one or2,000 a month and they just don't know what they're getting. They don't know how many leads they've generated. They don't know how many of those leads have turned into paying clients. You want to be tracking all of these things. Yeah. Is another alternative as well to rated people is Checker Trade. Um so that's another great platform where there's a lot of different companies based on there. Um, so yeah, Checker Trade is a great trades people website and a great alternative to rated people. Yeah. So that has been our video on alternatives to rated people. If you are struggling with lead generation or maybe you want leads for your business, head over to fatrank.com, fill in the contact form and we will be in touch. Or if you've also got any other questions and stuff like that, drop them down in the comments below and we will reply. Thanks for watching.