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Sales talk over coffee. Getting real about the "pain cave" that we find ourselves stuck in. How to handle it when things suck and you feel stuck?
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Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
Hey, welcome to another
sales Talk Over Coffee.
In today's video, I'm gonna be talking
about the pain cave and roofing sales.
You've been there is my guess.
You know those times where it's, I
don't know, two, three in the morning
and you wake up and your mind is just.
Racing and you, you're just overtaken by
this overwhelm of the loop of like, Hey,
I gotta get this supplement prepared.
I gotta follow up with this customer.
I gotta check in in production.
Crap, I forgot about this repeat.
And it just goes through this cycle
over and over in your mind, and you
wake up in the morning exhausted.
You haven't slept.
And the reality is, that's the thing
that makes you say, should I even
be doing this as their way out?
All you want to do is seek comfort,
throw in the towel, get rid of the.
and then you start wondering,
is this even for you?
Or how can you get through all this?
Well, this happens to all of us.
So in today's episode of Sales Talk Over.
We're gonna get into it.
Before we do, just wanna
say welcome or welcome back.
My name's Adam Denman, the roof strategist
and everything that we do here, uh, on
my channel and the podcast and in our
program is designed to help you and your
team smash your income goal and give
every customer an amazing experience.
And listen, I know that
this industry is not easy.
So the reason I do what I do is to
give you and your team the tools, the
resources, the inspiration to succeed.
Because most roofing salespeople quit
or get fired in their first year.
And I don't want that to happen.
And sometimes if you're
seasoned, you just need that.
So if you haven't yet done it, by
the way, I do have a free before you.
There's a link in the description to get
inside our brand new free training center.
There's a ton in there.
Go to the roof strategist.com
or click the link.
And if you're tuning in and you're able
to text, you can text the word free, f r
e e to this phone number (303) 222-7133.
We'll pop you a link.
All right.
By the way, that's in
the description as well.
So the pain cave.
Let's get some background first.
For those of you who have done sports,
, maybe it's power lifting, running any
sort of athletics from football, lacrosse,
soccer, baseball, basketball, you name it.
The pain cave is that point when
you're training, you know the feeling
when you're pushing your body so
much that your mind is saying, stop,
this is too much and this sucks.
And you have to settle into the suck
cuz you need to push through it.
Because in that moment, that pain cave of
settling in, Is what separates the good
from the great, the people who have the
ability to settle into that misery, that
discomfort, the screaming voice in your
head, the screaming from your legs or
your muscles or your cardio, just totally
pegged saying, dude, this is too much.
Stop.
And you find that pace within that.
That zone of pushing it too much and you
dial back just a little bit and that's
how you settle into the pain cave.
And I'll never forget my, my
good friend, uh, hunter, he
is a huge inspiration to me.
And Hunter is like a crazy endurance
athlete on a mountain bike.
So one day we're out on this
10 hour mountain bike crab.
We did like 7,600 feet of climbing
and which by the way, for anyone in
the mountain bike world, that's a lot,
especially in this wildly technical
terrain here we have in Colorado.
So we're about six hours into our ride.
Hunter already took a really gnarly
crash in the very beginning and it
is blazing hot in the middle of the.
We're exhausted.
We haven't eaten yet, and we just
start this climb up this mountain
that will be about an hour and
a half grueling pedal pedal.
Pedal pedal with the
sun just baking on you.
And that moment right
there is the pain cave.
That moment is where
you're like, this sucks.
I'm doing what I absolutely love,
but this moment is miserable.
And in roofing sales this often,
for us, at least what I have
experienced may be the same for
you in the middle of the night.
And this pain cave is where the most
beautiful lessons in life are hiding.
I had one the other day, by the way,
I was laying in bed, it was like two
in the morning, and I was completely
overwhelmed with my travel schedule.
The, the new, um, the book I'm
writing, the three programs we're
launching, the, the videos I wanna
refill for a training program.
And in that moment I was like,
honestly on the verge of, of tears
totally at that edge saying, this
is so much more than I can handle.
And in that pain cave, I wanted to
wake up, be like, we're canceling
this, we're canceling that.
I need to reprieve because I just
wanted to seek a little bit of.
And it wasn't until I breathed
through it, grabbed my journal in
the morning and started writing
things down and said, you know what?
The most beautiful lessons are
hiding in the deepest of pain.
So I wanted to leave you with
this message on our sales talk
over coffee on a personal side,
that when you're in that moment,
there's two paths that you can take.
Okay?
Two and only two.
Path number one is the path that will
seek comfort, meaning at all costs.
You just want to alleviate the.
Think of it like the, the, the
instant pill that you can pop
and then everything goes away.
And that's what we all want.
We don't want it anymore.
So we're gonna find that way to
quit, hand it off to someone,
walk away, whatever it is.
We're path number two is
we grin and we bear it.
We put our head down and we, we look
at this level of overwhelm and say,
how do I break this into a plan?
What are the lessons hiding in here?
And I'll tell you the lessons that I
learned cuz maybe they relate to you.
So remember when you're in
that, Just you need to label it.
Identify, Hey, I'm in the pain
cave and I got two paths out.
Path number one is the path of
comfort, which by the way, there's
no growth and no sales path.
Number two, figure your way through it.
Now, when you figure your way
through it, you're gonna learn
and discover new ways of being.
You're gonna learn new ways of managing
more than you've ever managed before.
You're gonna learn new ways.
Of organizing, you're gonna learn
new ways of proactive planning.
You're gonna learn new ways of handling
stress, of settling into the moment
new skill sets that where you are
today are gonna be miserable to learn.
But as soon as you go through those,
you're gonna go from here of this place of
pure overwhelm to, Hey, I can handle that.
Maybe I can even handle a little more.
And in the darkest moments are our
greatest opportunities for growth.
So next time you're in the pain
cave, I just want you to remember
this video and think to yourself,
Hey, I'm in the pain cave.
All I gotta do is lean.
And look for the lessons that I
can learn in this miserable moment.
Because not only, man, I spill
coffee in every single one of these
videos, at least it's good off your.
So when you're in that moment
and you settle into it, you're
gonna learn those skills.
Say, you know what?
This is gonna suck right now,
but I'm going to get through it.
I can get through it, and the
lessons I'm gonna learn are gonna
help me survive, thrive, and then
kick some butt in the future.
So that's all I have for this video.
On the personal note in
today's sales talk over coffee.
Hey, uh, if you have any other topics
that you want me to cover, On the personal
side of sales and what we deal with in
this whole roofing sales game that no one
really seems to understand unless you're
in it and, and have gone through it.
So I really do appreciate you
joining me in today's video.
And as usual, if you know anyone that
needs to hear this and if they came
into the office tired, you and I both
know it's because they were running
on loop in their mind, click the share
link, copy this URL and pop it in the
group chat, sms, whatever it is you guys
use to, to share and inspire the team.
I appreciate you joining me
here and I do look to you.
So if I miss something,
how do you get through the.
Drop a comment and share it with
us so you can help inspire others.
And again, thanks for joining me.
Just cuz our time is about to wrap
up here doesn't mean it needs to.
So if you haven't done it, click
right here and hop into our
brand new free training center.
You'll get instant access
and a link to get in there.
And if you wanna hang with
me here on YouTube, click or
right here and let's hang out.
We'll see you on the next one.