The Keenan Roberts Advantage

The Keenan Roberts Advantage Trailer Bonus Episode 2 Season 1

How A Trust Strategy Can Keep Wealth in the Family for Generations

How A Trust Strategy Can Keep Wealth in the Family for GenerationsHow A Trust Strategy Can Keep Wealth in the Family for Generations

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Episode 2: How A Trust Strategy Can Keep Wealth in the Family for Generations
Most business owners think transferring wealth means selling assets to the next generation, but what if there was a smarter way? In this episode of The Keenan Roberts Advantage, I break down how the wealthy structure their trusts to keep wealth in the family for generations—without triggering taxes, exposing assets to creditors, or dealing with unnecessary government red tape.
I also share my personal journey—Plus, I answer a listener’s question on Domestic Asset Protection Trusts and why they might not be the best solution.
I also introduce you to one of the most powerful succession planning strategiesThe Trustee Transfer. This is how billionaires like the Rockefellers have protected their assets for over a century.
If you’re a business owner, investor, or anyone serious about keeping wealth in the family, this episode is a must-listen.
🔹 Key Topics Covered:
✅ The truth about LLCs, trusts, and real asset protection
✅ Why selling a business to your kids could be a costly mistake
✅ The Trustee Transfer Strategy—how to pass down control without losing wealth
✅ How billionaires use trusts to protect their legacies for generations
✅ Why Domestic Asset Protection Trusts might not be the best choice

What is The Keenan Roberts Advantage?

Welcome to The Keenan Roberts Advantage, where we discuss how families and business owners tactically grow and preserve wealth for generations to come. There's a right way and a wrong way to protect your business, grow wealth and transfer it. But most people only learn the hard way when it's too late. The advantage you get here is learning the strategies used by the wealthy, by top business owners, and by those who don't just make money, but know how to keep it. I'm here to break down these strategies in a way that's clear. actionable and most importantly something you can actually use.

I am not a CPA, attorney, or financial advisor. The information in this podcast is for educational and informational purposes only and should not be taken as legal, tax, or financial advice. Always do your own research and consult with a qualified professional before making any financial or legal decisions