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Live Lead Last is a weekly podcast hosted by leadership coach, nonprofit director, and entrepreneur James Duvall. Designed for growth-minded leaders, this show helps you live by design, lead with purpose, and leave a legacy that lasts.
Through honest conversations, practical tools, and real-life stories, James equips leaders to develop strong roots, sustainable influence, and lasting impact — both personally and professionally. Whether you're leading a team, a business, a ministry, or a family, this podcast will help you become the kind of leader others want to follow.
Mark Fox - USB: [00:00:00] So one hour session on average, it went up 35%. So I told the doctor, I was like, that's a little disappointing. I would hope it increased like a hundred percent. He, he just eyes, he leans in, he goes, mark, there's athletes who pay a million dollars to get their heart rate variability up 5%. Wow. So the fact it went up 35 is huge and it's statistically significant.
James: hey friends, and welcome back to the Lively last podcast. We're here to help you live with purpose, lead with integrity, and leave a legacy that lasts. Before we dive in, let me ask you something. Are you feeling stuck in your leadership, maybe burnt out, misaligned, or just ready for a fresh start?
That's exactly why I created the live lead last five day leadership reset. It is a simple, practical path to realignment and renewed clarity. You can get instant access right [00:01:00] now@liveleadlast.com slash reset. Today's episode explores a topic That's rarely talked about in leadership circles, but deeply relevant, how innovative health tech and energy therapy can radically improve performance, focus, and resilience.
We're joined by Mark Fox, an entrepreneur, scientist, and former space shuttle chief engineer, who spent the last several decades inventing, creating and solving complex problems. He's the mind behind vibe. The world's only Pocket size, pulse, electromagnetic field, PEMF therapy device.
A tool that's currently being used to help people and pets with anxiety. PTSD, sleep pain, and more. So why does this matter for leaders? Because stress, trauma and burnout don't just affect how we feel.
They affect how we lead. And Mark's work sets at the intersection of science, healing, and innovation from aerospace engineering to magnetic energy therapy. [00:02:00] Mark brings an unconventional but deeply compelling perspective to what it means to thrive in today's high pressure world. So let's get into it.
Well, mark, thank you so much for being on the podcast today. I really appreciate your time. Well, thank you for having me. Appreciate it. Yeah, we had a few goes at it, some technical difficulties, and we finally got this together. So I'm excited about having this conversation. Um, mark, I understand that you have a pretty unique background.
Um, can you tell us a little bit about what you used to do and what you're doing now?
Mark Fox - USB: hung drywall was the first job I ever had. I just got outta college 'cause nobody was hiring anybody. But then I, uh. I went into the space program. I worked on the space shuttle program for 16, 17 years on the solid rocket boosters.
Wow. I was a chief engineer on that. When I left there, I went to I Omega, I think I remember old zip drives. And then I went and started, uh, doing the speaking circuit on creative thinking for [00:03:00] businesses and stuff. Wrote a couple books on that and then, then my wife goes, well, how many companies have you started in the last 10 years?
I'm like, I don't know. She goes, well go over there and count 'em. And it was like 12. So. I've done a lot of different things. I've done music and art from DNA, I own part of a woman's clothing company. Um, what we're gonna talk about today is the stuff I've been really concentrating on on the last, I mean, I've been studying for 27 years, but the last five or six years I've been doing all, you know that?
Full-time? Pretty much. Yeah. Which is. Magnet energy therapy. Right. And there's a lot of different solutions to that, but the primary devices and stuff that I invented are PMF devices. We have some other stuff coming out as well, but that's primary lit and people will go, what is, what is that? It's. It's magnetic therapy and magnetic therapy has been around since Play-Doh, right, since 350 BC or something.
But pulse electromagnetic fields were discovered to be a whole lot more therapeutic about a hundred years ago. And so we can talk, we can go down all kinds of rat holes and those things, but that's [00:04:00] the main thing I'm working on is. Those products that are PMF or white.
James: Yeah,
Mark Fox - USB: there's some other stuff too, but primarily PMF.
James: So take us back and tell us what the transition was from space program to kind of that health industry space. Like what was the thing that made you want to get into this new endeavor?
Mark Fox - USB: Like I said, I tried a bunch of different things. I've tried 10 different things before I got to this, but it was like, what?
What it was, was primarily my dog. And she's right here 27 years ago. Right? So she. Couldn't come up the stairs. Okay. She was just crying one morning and we ended up taking her to the vet. She had severe arthritis in her spine. And so a friend who's a doctor, Oz Jackson, he's a veterinarian of mine. He wasn't my vet 'cause he lives in another state, but he said, um.
There's this machine that can actually reverse, you know, arthritis in the spine like that. So I'm like, really? Because I'm kind of skeptical. What does it do? It's an energy therapy thing. Like, okay. So I kind of dove into it, not believing to any of it, [00:05:00] you know, being skeptical, still am, but there's enough data out there to show that it works.
James: Okay.
Mark Fox - USB: And so not a hundred percent, nothing does. I mean, drugs are only 60% effective, but we have a very, very high success rate. I saw what it could do for PTSD. Which really, really made me angry because it was hidden in clinical environments. It wasn't, you know, sometimes I'd, you have to drive two states away to go get to it.
So I'm like, there's gotta be a way to build an affordable, I was very naive, right? I said, it's gonna be a way to build a affordable, portable device that then costs $15,000. So that was the goal. Had a whole pile of ones over here that burned up and didn't work and coils and the design wasn't as easy as I thought, but we finally have the design and nailed it, but it's, and there's like 60 different protocols on there for all kinds of different things.
But PTSD was the main one I originally focused on. I think, and I'm gonna keep saying this until somebody calls me on it, I think I have the largest P-T-S-D-P-N-F [00:06:00] study in the world. Oh, wow. And so we've had, we've had it verified with third independent party doctors and stuff that they've looked at the data and it's statistically significant.
We act, it's hard to believe this number, but the data's there. We have a 98% success rate with PTSD. So that's PTSD was the first reason I really got involved because all the suicides that we have around PTSD and trauma, both military and civilians. Right. And so that was, that was, to answer your question, that was the initial spark.
James: Okay. So you keep using the word PEMF. And just for the people who are, don't understand it, like myself. Can you break that down, like what that actually means and how it works?
Mark Fox - USB: Yeah. It's a, so it's PMS stands for pulse electromagnetic field, and it's not voodoo. The earth puts it out all the time. Okay.
It's called the human frequency, so 7.83 hertz, 14.1, and 20.3. So it's three different bands. And you could pull up an app on your phone and look at 'em. Right now at about 0.4, 0.5 [00:07:00] Goss, you're engulfed in it. And the theory is probably nothing could live on this planet without it. Okay. 'cause it puts energy into your body or into.
Animals are into plants on these devices. We've gotten more laser focused on which frequency does what, or frequency pairs do what. So that's kind of the specifics. Now how this way I get into arguments with doctors all the time. Just had one last night. Okay, how does it actually work and can you prove it?
The answer is no. We have theories. Just like nobody knows how aspirin works, they've never proven it. And this doctor fought with me last night. He goes, we know exactly how an aspirin works. No, you don't. You have a theory. But you've never proven it and you've never proven how most drugs work. So we don't know.
But what we do know in this field is PMF does two main things. The cells in your body have a voltage on, just like the car battery. Okay. That gets low, you get sick, and specifically it's without voltage. The cell membrane can't get bad waste [00:08:00] out and good minerals and good stuff in. So you need a good charge on your battery.
It really charges your cells batteries. That's been proven. Okay. A TP iaz Tri phosphate, I always kind of say it wrong, is the number one fuel that your cells use. A TP, and this has been shown on lots of clinical trials to increase a TP up to 500%. Okay? So those are the two things we do know is one, it's to recharge your cells, batteries, and it's giving your body more food for your cells so your body can do what it does best, which is heal itself.
James: Okay?
Mark Fox - USB: Now it's a million other rabbit holes of what we think it's doing, but those are two of the simplest things at the highest level that pretty much everyone in this, you know, industry will agree that's what it's doing.
James: Okay. So I hear a lot of biohackers talk about grounding in the morning, going out and walking on the ground.
Is that similar to the same idea with the frequencies? Yeah,
Mark Fox - USB: it's the opposite. Opposite. Okay. So I got my feet on a grounding mat right now, which is grounding to [00:09:00] the earth to pull all bad ions and stuff outta your body. So it's sucking bad stuff outta you. Okay? PMF is putting good energy into you.
James: Okay?
Mark Fox - USB: And one thing to be careful, 'cause we get asked this question a hundred times a day, does it put out EMF. Okay, we'll stop for a minute and think about what you asked. EMF is electromagnetic fields. Yes, it does. Okay. But this puts out a million times higher frequency. Yeah. The iPhone. Yeah. Right. Yeah. Five iPhone, your wifi or your TV, or any other electronics you got around you, Alexa.
Those type of things. Everyone kind of leads towards their afraid of EMF. And the way I, the way I describe this is everyone's gone to a dentist and had a lead apron put on their chest. Okay? As far as frequency, that's 10 to the 12th power. Okay. That's why you have a let, 'cause there's that much energy.
WiFi's your phone's a million. These devices, the therapeutic devices are one to a thousand hertz sounds like a lot, but it would, it's actually zero on a logarithmic scale. Right? Okay. 10 to 12 power for x-rays. [00:10:00] This is zero. So there's a pulse electromatic field at very low frequencies is therapeutic. EMF, potentially at higher frequencies can be that.
I've never used this analogy, but it just popped in my head. It's like water. Okay? You can't live without it. Small doses, you die without small doses. You get too much of it, you drown.
James: Okay. Right. So
Mark Fox - USB: maybe there's, the analogy there is, and the other way I describe energy from frequencies is picture a surfer waiting for a wave.
If a one foot wave comes every 10 minutes, it's not a lot of energy. If 20,000 a hundred foot wave, they come per second. That's an insane amount of energy. Right, right. You're not surfing that. Yeah. So there's very, very, very low energy. And not to get super deep dive into technical stuff 'cause it's hard to prove, but it's almost like if the energy was too high, it would go through the cell.
And we don't want it to do that. You want to actually go through the interstitial fluid between the cells and massage the cell membrane. Okay. Back to the voltage to get it to work correctly. So, okay. Maybe that was too deep there, but that, [00:11:00] that say that's the highest
James: level. No, that's helpful. You know, some people really geek out on the technology side, so forth, but I think just having an understanding of how a device.
Works. You know, a lot of times we use tools and devices and we don't really understand the complete function of it, but we do trust the outcomes of it. Right? And so just like the aspirin, we don't ne necessarily know how it works in our body, but we do trust. That when we take an aspirin, it does with a headache.
So I understand that concept as well. Right. So your device is called the Vibe Device. Right.
Mark Fox - USB: And that's the, that's the flagship product. We law, it's called Vibe, V-I-B-E-S. Okay. And how does that device work? It's a, it's actually what it is. It's an MP three player. Okay. It's a music player. All the protocols are actual songs.
They're MP three. It's an MP three player without a speaker. Okay, so it's coils instead of a speaker. If you took coils outta here and put a speaker on there and listened to it, it'd go wait, you'd hear the frequencies. Okay. Which you is still therapeutic. You could do it that [00:12:00] way, but it's annoying for most people.
Um, but you just, the 60 protocols on there, you just alphabet. Go click the one you want, put in your pocket of wear with the lanyard around your neck. That's it. That's how you use it. Protocols are average 40 minutes long. Shortest is 30 minutes longest. PTSD, like two and a half hours. The one thing about the technical part, 'cause I like to explain it this way, should have even started at a higher level, is nothing in the world happens without energy exchange.
Okay? Now everyone can understand that. It's like you don't get sunburned. You don. Eat food. You don't drive your car, you don't fall down, break your leg. All of it's an energy exchange. You don't roast hot dogs on a campfire. Okay? Right. So energy, good energy can be put on your, into your body with magnetic fields, electrical, current.
A lot of people who used to tend units like vibration or sound, it can be any of those. If people are familiar with sound bowls and chanting and those type of things are all sound that are putting energy into the body. So that's it. At the highest level, you don't get sunburn without energy. Right? Right.
Going to [00:13:00] your skin. So it's an energy exchange. It's putting good energy in the body to do what I said earlier, A TP, and change the voltage on the cells. Okay. But it can be delivered any way you want it to. And we have other devices. I picked PEMF because it's the easiest one for on the go. I don't have any wires on me.
I don't have to be sitting in front of a light. I don't have to sit in a chair that vibrates. I don't have to have my feet on this grounding mat. Right? So it's the one that you just put in your pocket and go, and you forget you have it. So that's why I picked that mode to start with is magnetic fields.
For that reason, it's sim. It's the simplest way to get the energy in the body.
James: Okay. So somebody could actually just, you know, it's 40 minutes. They could be walking around the house or in their office or anything, and it's non intrusive. It's just going on around them.
Mark Fox - USB: Like I went in my pocket right now.
Okay. So one right now, I forget it's there until I go to grab my cell phone and I pull it out and it's not my cell phone, right? It's this instead. Yes. Walking. Watching tv, cooking, sitting at your computer, anything. [00:14:00] So that's the big advantage to this portable type device. 'cause if you go man on the street, you go, Hey, do you know what PMF is?
One out of used to be one out of 20. Now it's about one out of 15 people will know what it actually is.
James: Okay?
Mark Fox - USB: Right. Because they know what a Beamer mat is or something. Where they went to a spa or a chiropractor. Different. And they work, they're great. Problem is they're very expensive and you can't move them.
You gotta sit there and lace still. You can't drive your car, you can't take it on an airplane costs way less these portable ones. So yeah, so that's, that's how they, that's kind of the main difference. And people have like heard of it. Now, what's interesting in the PMF world when out 15 went out, 20 people have heard of it.
Every single horse owner knows what it is. All of them
James: interesting
Mark Fox - USB: because they, they know what a magnet wave is and they had their horse treated, or somebody at the stable had the horse treated with this $15,000 machine that looks like a beer CG with big induction rings and they treat their horse for them, which there's another rabbit hole there.
It works. But my opinion, it's [00:15:00] overkill. You don't need to contract the muscles on a horse. People, and we get this every day. People are like mistakenly. It's a thousand pound who animal ain't, that ain't gonna do nothing. Yeah. I got a lot of vets with 50-year-old cowgirls. I'm like, I guarantee it. Will you just, your, your initial reaction is it can't possibly work.
But actually horses are more energy sensitive in general than people are.
James: Interesting.
Mark Fox - USB: So, and they have the same people go, which protocol do I run for my dogs or my horses? They're all the same. I mean, we're all the same. We have the same issues, right? Animals have PTSD, animals have arthritis, animals have general inflammation being ridden, right?
They have wound healing, they have asthma, allergies, same stuff we do. Yeah. So
James: that's incredible. So you mentioned, um, that you've seen a lot of great work with this device with PTSD. How did you connect the dots on that being, uh, a use case for this device?
Mark Fox - USB: I just saw [00:16:00] the case studies that were out there.
Okay. Of how much of the expensive machines and how high the success. There's a few of them that are super high. Okay. P, success rate, PTSD, fibromyalgia, anxiety, blood sugar. We've done several studies on that that are, we're doing continuing to do those. So there's a handful of 'em, but all my marketing friends, and I'm a marketer too, are.
Focus. Just pick one thing. 'cause I can't do all 60. I'm like, yeah, but that's why people are buying it.
James: Yeah.
Mark Fox - USB: Okay. They, there's no, there's nobody listening right now that has more than one problem. Right. Right. There's nobody, everyone's got two or three. Everyone has a, the most common ailment for people and pets in the entire world, in every country is anxiety.
James: Mm-hmm.
Mark Fox - USB: And there's not human, there's not a living thing that hasn't, including plants that haven't had anxiety. Right. It's, there's some trauma or something going on mm-hmm. Sometime in your life. So it's, um, yes. So the book I'm writing right now is called Go Find Joy will be out in about six weeks and it's all [00:17:00] around.
Making my marketing guys happy. So I'm concentrating on one thing called anxiety and I'm just doing the whole book on anxiety and the protocols that we have for that. So,
James: okay, so just asking the question then. So is the target really for the vibe? Is it specifically anybody with anxiety would benefit from this tool?
Mark Fox - USB: Hopefully, but it's never gonna be a hundred percent right. So the problem I've had, yes, this problem I've had since. The get go? Who's the market, who's the target? What are you after? Well, it's all ages. Teenage girls have anxiety. Old, old, old, old, old. 112 year old people have dementia, arthritis. Right? So it can be everybody.
It's not gonna be a hundred percent. The success rate is extremely high though. And that's, yes, that's the argument I get all the time of which should I be targeting? Right? And so it's, it's from a marketing point of view, it's trial and error to see what works and. We're at the mercy of, you know, on Facebook, you're at the mercy of Zuckerberg.
If he turns the [00:18:00] algorithm or turns a knob, then it, you know, suddenly you can't sell any there. Right, right. Because, and actually the marketing just said when the marketing actually costs a lot, lot, lot more than the product. Does it Okay to sell? Yeah. Ridiculously more. Um, I won't to break through that
James: lid of awareness and acquisition of people that kind of go, oh, that's something I wanna try.
And I, and I can see that, right? A lot of that I'm, I'm sure comes from success stories and so forth. So, so I'm thinking like, if I have this device on, first of all, what am I gonna experience or what, how will I know if it's working? And then are there some success stories? That you've had of people who have had dramatic impact from, uh, this PMF device?
Yeah, I mean, we have
Mark Fox - USB: thousands of success stories, su success stories. Can you say it? Okay. Um, the way that. What we tell people is to use it three to four times a week for 30 days. If it hasn't made a change by then either it's not gonna work for you or you have the wrong [00:19:00] protocol. Okay? And there's two ways to measure that, right?
There's subjective and objective. The subjective way is the gold standard still today, even though in 2025. If you go into a doctor's office to measure pain, it's gonna be an analog visual scale on the wall from zero to 10, right? Zero. You have 10, you're crying. So I came in with an eight and I left with a two.
You're self-reporting, right? Subjectively what it is, so we ask people to do that, is we track of that when the best litmus test forever, whether it's working. Ask your spouse and your kids and your friends, are you being an asshole? Are you acting different? Seriously, why did you invite me to the picnic?
You didn't invite me last year. 'cause you're being nicer now. I mean, so you're gonna get that kind of feedback. The warning is people forget how bad they felt 30 days ago.
James: Mm-hmm.
Mark Fox - USB: It doesn't matter what the intervention is. I have a friend I've known since kindergarten, who's a chiropractor here in town.
He is like, mark, I videotape every new patient. They come in on a walker [00:20:00] the next time they come in on a cane, the next time they're holding a lap dog and they'll go, well, I could always do this. No, you couldn't. You couldn't even walk 30 days ago. So we tell people, keep journals like that. Keep track of it.
Right? And do you feel better? And litmus test ask friends. The other one is the more objective data. Which is all the wearables that we have. Now, we're coming out with our own wearable watch,
James: okay?
Mark Fox - USB: In about six weeks, heart rate variability. You're looking for things to measure on your wearables, whether it's working.
Heart rate variability is number one. You want to actually go up, okay? Okay. Most people think the pulse needs. Your pulse comes down is good. Your heart rate variability going up means your body's imbalance for fight or flight more consistent. It can do all the things it needs to do. Sleep is huge. Okay.
Right. The devices that we're gonna have, they have blood sugar on them, they have blood pressure on them. So we have about 12 different biomarkers and an Apple Watch or a Fitbit in a lot of those devices, Ora rings and stuff have those same things. Not as good as the one we're gonna [00:21:00] have. But anyway. Okay.
So it's like go, go. Well, 'cause we're gonna do some really cool stuff with it. So we're gonna actually put it in the cloud and use AI so we can do personal analysis and give it back to each individual. All kinds of cool stuff. But yeah, so the OB objective data is the wearable stuff. Okay. Ones that are easy are blood sugar.
The type two, can't say the D word. Get trouble. Mm-hmm. Okay. But blood sugar, everyone's pricking their finger. They got that, or they got a constant, you know, constant monitor on them so they can see what's happening. And that is. Very interesting because how I get most of my new wholesalers from doctors is this is a scenario that happens a lot.
Person goes to the doctor and goes, got their A1C, their blood sugar results in the doctor goes, Hey, the A1C is 5.4. It's never been below eight. You're finally doing what I told you to do. Change your diet. And they're like, no. I started using this, they go, what the hell is, and they grab it outta the hand, they call me.
So we actually get more and more doctors wholesale away now from that.
James: Okay.
Mark Fox - USB: Lots and lots of [00:22:00] success stories with, they gotta be careful 'cause they start crying. I'll back up from a minute. Here's, here's what I've told. A year and a 15 months ago, it was me and the fish. Now I got 13 people on the team.
Okay. Okay. So everyone that's come on the team like this is gonna be the most satisfying job probably you've ever had. But it comes with some emotional baggage. And this is not, how's wive, the Orange County. This is real. People that have had torture, trauma, divorce, death in the family, cancer, bad, bad things that have happened to 'em.
Right. And they're real people. So we get people that are suicidal, right. You know, so when somebody has a gun in their mouth and they tell you, I, I don't wanna kill myself anymore. There's all kinds of stories like that that are. We just got three people in the last 10 days that told me their AFib right.
Their measurement would drop from like 98% to two. Wow. We didn't even know it could do any of that. So we're launching a study right now with a cardiologist, um, on AFib to see what these things can do for that. [00:23:00] Like I said, there's thousands of stories to leave it. The one that's, if this doesn't put, raise a hair on your arms, you're not humid.
Okay. A 17-year-old girl said. Mark, I'll never have a date in my life 'cause I have Tourettes.
James: Hmm.
Mark Fox - USB: I'm a monster. Everyone hates being in the school. The boys all pick on me. I get bullied all the time. She goes, I ran the brain balancing protocol on here. My Tourettes disappeared and I have a date Saturday night.
James: Come on. That's crazy.
Mark Fox - USB: That was two years ago. And then she married the guy.
James: Unbelievable.
Mark Fox - USB: Now I didn't tell her to do that. I don't know how it got rid of Tourette's. Just she ran brain balancing, which is actually originally a concussion protocol, but it does what we found out in the clinical environment, it was originally developed for concussion, but a lot of the doctors just run that in the end to help do stuff, whatever that stuff is.
Right. And it made her Tourettes go away.
James: Wow. That's incredible. Yeah, that's, and that's the only thing she did was she just started around the brain protocol on your device. And we, we get, you know, we get this a
Mark Fox - USB: lot. [00:24:00] Again, I gotta say, I am not a doctor. I don't play one on tv. I'm a rocket scientist, right?
So you gotta be careful. 'cause we get hundreds of emails like. Does this help with RSJS and you're like, I don't know what that is.
James: Yeah,
Mark Fox - USB: and you gotta go Google it with a cold drink and you look at it and you know you can't unsee the pictures and you're like, okay. In general, we have a 60 protocols and another 70 expansion protocols.
There's a lot of protocols. A lot of times they still get something. We don't know any what to do. So you just kinda use some logic, like 80% of all ailments are caused by inflammation of whatever.
James: Hmm.
Mark Fox - USB: So just run general inflammation. If it's nerve related, run fibromyalgia. If it's toxicity, run the liver protocol, right?
So there's a lady called me one time and says, Hey, the doctors don't know what it is. Every couple weeks I get this itch on my arms where I just scratch till I bleed and then it goes away. They don't know what it is. I said, well run. I have no idea. Run general inflammation and run allergy and see if it helps and it went away, right?
So there's lots of stories like that. Now, again, it's not a [00:25:00] hundred percent. I'll just tell everyone for. Full vulnerability and disclosure. The lowest protocol success we have is probably prostate. It's about 65% and every 75-year-old guy and doesn't work for him, calls my cell phone and starts screaming at me.
James: Yeah,
Mark Fox - USB: they are super, super angry that it didn't work and like hold you up front,
James: right?
Mark Fox - USB: 65% or something. Weight loss is another one. Weight loss is not. It's only if your weight is due to insulin resistance, then the weight loss protocol will work. Okay? If your weight gain. It's because you're not
James: disciplined.
You're eating ice cream all night.
Mark Fox - USB: Something else. Yeah. Just, you know, for whatever reason, if it isn't that, then it can't help with that piece of it. But
James: yeah, if you're eating Doritos and eating ice cream every night, it's probably not gonna help with that. Right. Well, here's how it will help. Okay. It's
Mark Fox - USB: interesting you just said that.
You run the addiction protocol, which is gonna be 417 hertz and probably 528 hertz of Fuge frequencies. We got lot. I'm glad you brought that up. Lots of stories with alcoholics, [00:26:00] food addicts. That's exactly what you said. Chips and ice cream or sugar. Have a very good friend. This is huge. I was just talking to him.
So he got diagnosed with leukemia three years ago. Okay. And his downfall for addiction is sugar.
James: Okay.
Mark Fox - USB: He is trying to give up sugar. So he's been running the addiction protocol and he doesn't have the cravings anymore. So that's helping him a ton with, with that. So yeah, you can do the addiction one if it, like I said, there's core protocol or one of the protocols on there for most everything, but if there isn't, for example, we had.
Two. Two examples I'll give you. One is when last summer, I had three different doctors in the same week. It was weird. Call me and go, Hey, this is kicking butt for ms. It's like, I don't have an MS protocol. What are you using? Fibromyalgia. They all went, yep. So they made that bridge in their own and go, it's kind of like that.
Maybe it'll help. Right. And a lot of times it does. Lyme disease. I, I'll tell you, James, last year, I'm like, I have so [00:27:00] many emails like, what do you have for Lyme? Nothing. I'm not a doctor, I don't know anything about it. So then finally I get frustrated. I couldn't help this many people, so I went and researched and researched and researched, and I found one study with one to four hertz, which is gonna be brainwave delta range, kills the bacteria.
The guy told me, he goes, is the md Be careful. 'cause it's gonna have a her timer reaction where that little bastard bacteria will spit poison when you kill it. Hmm. It's, it's, it's a clever, clever bacteria. It just, first of all, disguises itself as a lot of other. Conditions.
James: Yeah.
Mark Fox - USB: That's why you get misdiagnosed forever with Lyme.
James: Yeah.
Mark Fox - USB: Um, a lot of people do. So we ran a study. I mean I had a Facebook group. I felt horrible looking at all these people 'cause they're in some of 'em pain for 20 years. Mm-hmm. And they, nobody can help 'em. Right. The good news, bad news is we did this Lyme study. Good news is it worked. The bad news is it made every single person sick because of the, her timer reaction.
So it's like, okay, so back the [00:28:00] power off of this. Instead of 10, let's go with five. So you're killing it a little bit slower. Then run the liver protocol, the clean toxicity. Get the poison outta you. Then run the vagus nerve just to rebalance your body and then wash and repeat. That's what we're doing right now, which seems to be working for a lot of people now.
We don't have the end results yet that people are completely out of it, but they're responding to it way better by, and they're being able to amp themselves back up to 10 after a couple weeks. So. It's all ongoing stuff that it's trial and error. Just like all the protocols were originally is, they all came from 8,000 practitioners originally over 35 years playing with it.
So they, the fre, they're actually frequency pairs. So the analogy is, if you just think of a chord on the guitar, two string chord. Mm-hmm. That's the frequency pair. The protocol is a song.
James: Okay.
Mark Fox - USB: And just like artists jamming in a garage, we're constantly rewriting the songs. Some of 'em you don't change 'cause they're your hits.
Right. Here's our hit song, right? That one's working. Don't Mess with It. [00:29:00] Lime, we gotta go make a new song for lime, right? And we're doing that right now with a bunch of things with vagus nerve and other stuff, but.
James: So, mark, I'm really interested because as an entrepreneur, I mean, you've said me all times, I'm not a doctor, I'm not, you know, but basically you just found a need in the market.
You went and did the research, so the research was already out there on these frequencies and so forth, because you keep talking about the brain protocol or the, you know, the, you know, the Vegas per the call and so forth. Those frequencies were already available. You just took that information and compiled it into a, a device that actually people could choose each one of those.
You're not coming up with anything new or extraordinary as far as the, the researchers are out there
Mark Fox - USB: for the most part. That's true. So the, the protocols are, are not frequencies or frequency pairs that change every one to four minutes. Like I said, it's a song.
James: Yeah.
Mark Fox - USB: I, I am playing with some stuff making like lime and having to make up our own combinations of recipes and stuff, right?
Recipes are [00:30:00] songs you can use either analogy, right? Where it come, here's what happened. So in the 1920s, thirties, whatever, so Rockefeller and Carnegie screwed it up. So back then everyone was doing pharmaceuticals, they doing surgery and we're doing an electrical stimulation. They're doing all kinds of magnetic field electrical stuff.
Tesla started it right in the medical world, and what happened was Rockefeller owned all the oil. Right. He owns Standard Oil and he figured out, Hey, I can make drugs at oil. So, and at the same time, between him, Carnegie, they own the medical landscape. Mm-hmm. So they're like, okay, so if it's not surgery or drugs, we're not gonna fund the universities and we're gonna pull your medical license if you do anything about those two.
So only in the United States if all those electrical magnetic stimulation therapy get trashed. So literally this came from. A chiropractor that in 1990 bought a practice and there's an old machine in the back room with a tarp on it and it had some knobs and a card that said, 40 herbs, inflammation, 117, this 2 56 vitality, whatever.[00:31:00]
And it's like, what the hell does that mean? So she just started playing with it and turning knobs and trying stuff. Since then, 8,000 people, including me in the last 35 years have been trained on, and it's not cast in concrete like I just said. We're constantly learning new stuff. Go try this or don't do that because that frequency didn't work or had something that had a bad combination or effect with people.
So that's where it comes from. The rest of the world kept doing it, you know, electrical stimulation. So we're way behind the US is in this field. But that's, that's what happened was Carnegie and Rockefeller. They owned the world already and they had to take more of it. Right.
James: It's really fascinating because I think about right now in just like the health and wellness space, there's such a big market on things like cold plunging and red light therapy and all these places dealing with, mitochondria and cell health and, metabolic disease and so forth.
And this feels like that's. Like what you, you have is in that same space, but very powerful, like a, a [00:32:00] tool that really compliments somebody who's just, even if, like for myself, who's, I feel like I'm pretty healthy, you know, I, I take care of myself. I'm a, you know, I exercise and so forth, but even for myself who's just trying to have, extend health, extend wellbeing, a, a tool like this, even though it may, may not need the brain protocol or so forth, would be beneficial to me.
Mark Fox - USB: You may need. Everyone probably needs the brain protocol once in a while just to. Because it helps with a whole bunch of stuff. But it is funny 'cause you said cold plunge. So, and we have another product came out two months ago. It's a vagus nerve simulator, but it's a pendant that you just wear around your neck because the vagus nerve goes from your brain, both sides, your neck, it clusters around your heart and goes to all your organs.
If you get that tuned right, it fixes a whole bunch of different things. The other vagus nerve stimulators. Originally you had to cut, do surgery, stick it in your brain or in your spine, okay? Very invasive. Okay? Some of the ones products out there today are electrical 15 volts that you put on your neck [00:33:00] with a coupling agent, okay?
Mm-hmm. The other way is to dive into freezing water. So one of our marketing ads that we're running right now is finally a vagus nerve stimulator that you don't have to shock, buzz or freeze yourself, right? You just wear it. It's a piece of jewelry. So, and that's on the market right
James: now.
Mark Fox - USB: This is on the market?
Yes. It's called Vega Vibe.
James: Okay.
Mark Fox - USB: Yeah, it's on the market. It looks, by the way, somebody made me point this out, this only weighs 2.4 ounces. Okay. This looks like it's heavy 'cause it's pent. This is 1.2 ounces, right? This is lighter than toothbrush. Okay. Not an electric toothbrush. The old got a toothbrush, so it's super, super light in your neck.
But the reason I did that is the reason people do it on their neck is 'cause that's where the vagus nerve is closest to the skin. But it clusters around your heart. Mm-hmm. And the magnetic field is deep enough that it gets to the heart. And if people don't know what vagus nerve is, it is the. Super highway between your brain, your organ, as they talk back and forth, and if you get that correct, and [00:34:00] most people in the world of stress, right?
The book I'm writing right now, you're in your car, you got the gas pedal Florida, and you got the brake at the same time, right?
James: Mm-hmm. Because
Mark Fox - USB: you're not on cruise control, you're constantly fighting yourself, so getting your vagus nerve cone and the doctor that ran this study on this last month. So the va, the heart rate variability, which is the best measurement for vagus nerve, Tony.
So one hour session on average, it went up 35%. So I told the doctor, I was like, that's a little disappointing. I would hope it increased like a hundred percent. He, he just eyes, he leans in, he goes, mark, there's athletes who pay a million dollars to get their heart rate variability up 5%. Wow. So the fact it went up 35 is huge and it's statistically significant.
So we have that study published now. Not published. We have that study out on the website. We're trying to get it published like in medical journals and that kind of thing. But that's pretty exciting because that was one session, right? For an hour. We don't even have the data yet for what happens if you use it three to four times a week for a couple months.
James: That's [00:35:00] incredible. Man, this is really fascinating. I'm excited about your wearable that's coming out I don't know if it's a watch or just a wearable like whoop, but that's such a big industry right now for people just to be able to. You know, I'm a cyclist and so I, I actually wear two different, I wear a Garmin for my cycling.
I wear a whoop for my sleep and, always trying to pay attention to my, my heart rate variable to my vo, O2 max, all those pieces, I think any continue, like advances on those pieces are always good for just human health and, and flourishing and wellbeing. So you see that's coming out in about a month or so.
Mark Fox - USB: Probably two months. We're working on it. Right now. We're doing the building, the app for it. And so the product, the product's 95% designed and working and we're, and we're building off another foundation that was already kind of built. Yeah. But what we're doing different is, and what isn't easily available is if, if a customer chooses to, again, with privacy and all, if they choose to de-identify the data and [00:36:00] put it into the cloud, we can add like a, we can do AI analysis and do a bunch of things for them.
What's frustrating right now with. I don't wanna pick on names 'cause we're all good Fitbit stuff and is, I don't have data after a week. Mm-hmm. Where's the year's worth of data? It's not easily accessible and there's not enough memory on there to get it off. Right, right. And heart rate variability on most of the devices is hidden in some kind of stress calculation.
Yeah,
James: exactly. That's
Mark Fox - USB: not pure heart rate variability. And then you gotta know which heart rate variability you're measuring. SDNN or R-M-S-S-D or with the two different, more than two, but those are the two primary ones. That will be cool 'cause we're putting heart rate variability in there as an individual call out.
So what I'm hoping to sell is a bundle there is I'm gonna sell the vibe, right? Mm-hmm. And it's gonna be called a carry a watch. So this is the input to fix you. This is to measure it. And then we're gonna have free coaching sessions. We wellness coaches twice a week. Everyone can just come online and ask more questions about it and that type of thing.
So as [00:37:00] a bundle, I think that'll be more helpful than just sell a device by itself.
James: Yeah.
Mark Fox - USB: But yeah, we've tested a lot of different ones. Anyway, we'll see how it goes. Um, I'm excited about it.
James: Yeah. Well, if you ever need somebody the beta test, it let me know. I will compare Ill to all my other watches I'm wearing and, and see how the.
The data shows up.
Can people purchase the VI in these devices straight from your website?
Mark Fox - USB: Yes. Yeah, so Reanna, it's short for resonance. R-E-S-O-N-A, rena.health, there's no.com, it's a.health company. Okay. So R-E-S-O-N-A Health. We have the vibes and the two packs on sale, and I mentioned this is it's for people and pets. So we have, you know, dogs separation anxiety, arthritis allergies, hip displacing, all that stuff.
And we have it for horses too. So we have a lot of accessories on there for. Dog harnesses and a vagus nerve holder for a horses stuff. So they'll see all that on the website and a lot of [00:38:00] others.
James: Mark, thank you so much for your time and I'm gonna put all the links to your website and the link to the ebook and so forth and there as well.
And so people can connect with you and find out more information. But this has really been educational and a lot of fun. So thanks again. Alright. Thank you for having me. Appreciate it.
So it's not every day that we get to hear from someone who's engineered space shuttle systems and also built healing systems. And that's exactly what made this conversation so powerful. I deeply appreciate Mark Fox being on the show to share his insights, his story in unconventional ways.
He's helping people and pets heal through energy based solutions like PEMF therapy. This conversation stirred your curiosity. I encourage you to learn more about Mark's work and his company at Ana Health, and don't forget to check out his ebook.
What on earth are we doing to our health? And if you're ready for a leadership reset of your own, whether you're burnout overwhelmed, or just need a moment to breathe and realign,
take five days and walk through the leadership reset. It's [00:39:00] free, it's powerful, and it's waiting for you@liveleadlast.com slash reset. Also, make sure you're subscribed to Rooted, our weekly email designed to help leaders grow from the inside out. Just text the word grow to 6, 6, 8, 6, 6 to sign up. You can also connect with me on Instagram and LinkedIn. I always love hearing what resonates most from these conversations. And finally, if today's episode brought you value, would you take some time to rate, review, and share it with someone in your circle?
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