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Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
Do you think you've tried everything to get better engagement on your social media and it's not working? Well, bet you haven't tried everything and that's what we're going to talk about today. But before I get started, a quick shout out to our Studio Creator of the Week, hooray for the Quantum Queen herself, Landa. And she is tagged in the caption below, of course, in the show notes. But she combines on her page a love of music.
Helen:She's a big fan of Prince and also very into quantum physics. And she just even recently made a post where she combined the two in a subject when she was talking about the physics of music. Very interesting. So highly recommend you go check out her content. And now without further ado, I'm going to dive into today's topic, which is spurred on because when I work with these one on one clients and often I suggest things to them, I remember that I should share them as well to my studio members and I could also use these things as topic for a podcast.
Helen:So here I am because this particular client had a business page and a personal page And she was telling me how her business page, she can't use any of the trending sounds, but she can on her personal page obviously. But in her case, personal page was very separate and very different type of content than her business page. So I suggested to her to try and maximize on the idea that she has a lot of interested followers on her personal page and she can steer them to her business page. So then that led me to thinking, wow, we should all be doing things like this to even steer the followers to whatever pages we're looking for. So for example, if you have a business account and a personal account, you can post on your personal account and then share the stories.
Helen:You can post a little maybe expertise related thing on your personal account just for fun and then you can use that audio on your business stories. You can share to the stories and it will allow you to take the trending music over there. So this really leads to a bunch of other things. You can also stitch your business account. So if you have a business account and I'm speaking to the studio members who I know have them, Tina Hi, you can literally stitch your business account video on your personal account.
Helen:And then that original video could get some traction. So then you could be steering your customers over to your business account. So let's say you take the beginning of one of your business videos and then you do the stitch, so you put like two or three seconds of it and then you stitch something kind of fun, kind of irreverent or talking about like I posted this video over there, blah, blah, blah, blah and you can just kind of talk about it. It would potentially steer people who are interested in your personal account, it could steer them over to your business account. So stitching that is a good idea.
Helen:And the other thing you can do in the same vein is reply to a comment from one of your business videos on your personal account. So this way when the person goes to watch the original video, now they're on your business account. I hope you understand what I'm saying because it's a way of subtly, subtly, how come it's spelled with a B? Anyway, subtly, it's a way of very low key, let's use that phrase, low key getting people over to your business account without saying, Go follow my business account. You just stitch one of your videos over there, can grab a comment and do a reply video and that will lead people, because a lot of people, a percentage of the people who watch a reply video do tap on the caption and go to the original video.
Helen:Okay, so that's a strategy. Now that is, but maybe it's specifically for business accounts that have personal accounts, but it could also be if you have more than one TikTok account or more than one Instagram account and you have one that's related to a specific topic that's separate from your personal page. You can always do this type of thing to interact with the two accounts and get your followers at least to be aware that you have another account even if they don't immediately follow. So it's a really good kind of quiet strategy. We'll call these low key strategies actually.
Helen:That's what I'm going to name Oh my gosh, I love that. You can know now that I just thought of it here on the spot when you see it as the title. Okay, the other thing you can do is, and this is now if you don't have two accounts. So now if you just have one account, I could do this on my account very easily. I could go to an older video that maybe had some traction, maybe got some, maybe was viral a little bit, had more views, and I can stitch my own video.
Helen:So I can use the beginning of that and then say, since I posted that video, a few of these things have changed, blah, blah, blah, blah, blah. So I might pick up something from an older viral video that now is somewhat different because the features changed or whatever, and then I can renew, refresh it. You can do the same thing by just bringing that topic back to the foreground. But you can do it easily by stitching something older. And usually it's a good idea to stitch something that was successful because that means usually that the first line of the video got people interested.
Helen:Okay? So use the stitch please. Now also to the same vein of thinking is you can reply to a comment on a new video or an older video. You can go also, back, like go to those comments, pick one that might have been intriguing and then reply to it now because you can kind of light up the views again on that older video. If this video, someone's watching, they tap on the comment to see the original, you'll start to get some traction on that older video.
Helen:So you can reply to the comments on new videos, but also go back and reply to comments on older videos. Make video replies. I don't mean just type replies, I mean make video replies. Okay, now I'm going to not change what I just said, but add to what I just said. You can also just go back to a viral video and maybe at the time you had so many comments and your videos were lit up and you didn't have time to reply to all the comments, even just typing replies to those comments will start to light that video up again.
Helen:Because think about what happens, that person gets a notification that you replied to a comment, so they're going to tap on it and go back to see where did I leave this comment and give that video some traction again. So you can make video replies or you can just type the replies to older comments on an older video. I mean it's always a good idea to do it on a viral video because that leads, you know a viral video means that something happened that was interesting on that video. So if you can light it back up again, it may get more views again. Okay?
Helen:My voice is a little hoarse. I have with this weather changing from hot to cold in New York City and the pollen, it's all adding up for me. So I apologize for the sound of my voice. I'm in my like Brenda Vaccaro era. I think she was a deep voiced actress from back in the day.
Helen:If you know, you know. Anyway, I can't picture who she is. I just know that that's an adjective about her. That's how she's used as an adjective because she had this deep, this sultry voice. Welcome to it.
Helen:Okay, now the last two things that I'm going to add. So let's just recap. We can stitch your business account. You can stitch an older video of your own. You can reply to a comment with a video on new videos or old videos.
Helen:And then you can go back to an older video and type replies to comments. These are ways to light up your already posted content and it will also potentially light up new content that now connects back to that content. Okay, so my fifth and sixth tip is, the fifth one is to utilize your email list. And if you have an email list, even if it's a small email list, grab a video link and put it into the email. That will help bring some views to that video.
Helen:Whether you have a YouTube channel that you can do this with or you just send them to your TikTok video, you can copy and paste the link and say, Oh, I talked about this in a recent post and just link it. So that is really how I built my YouTube channel. I started with an email list and then I had a YouTube channel and I would instead of sharing the links to my tutorials from my TikTok or my Instagram, I used the YouTube videos when I would send it out in an email. So that's a strategy that you can use to build your YouTube channel because I wanted to try and get views over to the YouTube channel and I also knew a lot of my followers who signed up for my email list weren't necessarily getting my videos on social media because you know algorithm problems and such. Not all your followers see all of your content.
Helen:A large percentage of your followers don't see your content. So if you have this core email group that actually have committed to you via an email list, you can utilize them to light up your views a bit or to just introduce them to a new thing you're doing like a YouTube channel. So I would highly recommend that. That's a big one that I recommend. Now the last thing is not so much an engagement tip as an overarching strategy on maximizing your creating time.
Helen:And I'm adding it into today because these are hidden strategies for engagement. And this is a hidden strategy for making more content, which therefore leads to more engagement. If you can post more frequently, you're going to have better engagement. So if you can think about doing it, and I've talked to my students in my studio about this in meetings, I've talked to clients one on one with this one. I think I might have mentioned it on a podcast like weeks ago, several weeks ago.
Helen:But it's so important that I have to keep coming back to it. And that is when you are sitting down to make a video, let's say it's a cooking video. I mean cooking videos are really a lot to do. I remember making a baking video. It was the ingredients and setting up and getting ready and getting all the things organized, etc.
Helen:And then clean up, putting everything away. So it was not just the content making, it was also the process of making the content, making the recipe for the content. And a lot of content creators are doing things like we got Luanne making wreaths. Hi Luanne. Making wreaths.
Helen:So that's a process she has to plan and think and she's going to build this wreath. Then there's the doing and the cleaning up of it and all of that. So while you're making a piece of content like that, and you know a wreath is a project, you can do several videos about that one project. I am actually going to use Luanne in her wreath making for an example. I just decided on the spot right here.
Helen:Okay, so let's say I'll use Easter since Easter is coming up in two days from this broadcast. So let's say she's going to make now some Easter wreaths. Okay? So she's got her plan. She's going to do video number one.
Helen:Here's how I make a really cool and special Easter wreath. And she does her vlog, putting the things together, putting the things on, showing the process, finished wreath. Okay? One piece of content. The second piece of content might be instead of just her voice while she's making the wreath, she films herself introducing what she loves about.
Helen:What I love about my, I don't know if you want to, I guess you could call it a hobby, but what I love about my hobby, what I love about my hobby of wreath making is when I get to make a themed wreath for a special occasion. So now she starts with a different kind of intro about what she loves about what she does and then it's the same shots and then it's voice over voice over making the wreath. Okay? So now she's got two pieces of content about that wreath. Number three piece of content.
Helen:She does a little music thing. She shows the empty wreath. She goes ba boom, which means lift it up and down in the frame or maybe spin around and do a spin. You should do a spin Lou Ann. Do a spin and then the wreath is finished.
Helen:So now she has a third piece of content which is a spin and a transition to the before and after. And then she can even say, if you want to learn how to do this, the how to video is linked in the caption. So she can link the one she already posted about how to make the wreath. She can link that video in the caption. So adding an engagement tip there.
Helen:Okay? I should have put that in the list today as well. Putting links and captions to other videos leads people to those videos. Okay? So there she could do so think about the order she could post those in.
Helen:Make sure that the one that she posts first in the series is the how to and then when she does the transition or the spin, she can say if you want to know how I made this wreath, go to link in the caption. Okay, that could be fun and then she'll get engagement on the video that she just did and the one that's in the caption. That's number three. Number four, she's going to do a trend. She's going to look at the trends of the week and she's going to think oh what would be a good trend that I could show this wreath in?
Helen:So I can't even think, I got the magic in me. Okay. Now she could do, take that audio and she could have the wreath and she could do something kind of cool like a little wavy wavy hand and then a dissolve, it's called a mix, just a transition to the finished wreath. So that's like I've got the magic in me and then the wreath is done. So that would be a fourth piece of content.
Helen:So now you're taking one project of making one wreath and now you've made it into four pieces of content. Okay? That is what I'm talking about by batch creating. She can also make a fifth piece of content literally by recording herself talking the whole time about, you know what I love about making wreaths? She can just go on about making it for different occasions.
Helen:And the reason I love making them for Easter is because the colors, the color palette, blah, blah. So she can make a whole story on camera about this wreath and then cover up parts of the story using the overlay function with her making the wreath and then back to her face, making the wreath back to her face, final wreath back to her face. So now she's got a fifth piece of content and it's all still done at the same time. And so I use that as an example just because I find when I have an example and it's tangible, I can replace that example with my own content. So you can take whatever niche you're in and do the same process.
Helen:Okay, I'm making a video about this. How can I change it to do a transition? How can I turn this into a trend? How can I turn this into an on camera? How can I turn this into a voiceover?
Helen:How can I turn this into a combo on camera and voiceover? So there's five things you can do with any topic. You're welcome. I have to leave you there because I'm all revved up. But I just find it so useful to explain it in this way because we're all trying to figure out how to make a lot of content so that we can keep the train going.
Helen:And the way to do it is to, while you're in it, about what other things you can make in the same way. I just was teaching four of my studio members how to do where you walk through the frame and you're closed and oh sorry, here's how it goes. I'm actually confused. Where you walk through and another one of you follows. So there's two of you in the frame at the same time.
Helen:That one exits and another one comes in, in different outfits. So I did transition and while I was doing it I said, you know what, I could do, while I'm in these two outfits doing my transition thing, I should also show how when you're walking through you could fly the clothes on and be in another outfit. So I recorded that tutorial right back to back. So I just recorded the scenes for that tutorial. And then I said shoot, there is another one I want to do which is when you are standing and then you kind of come out of the phone like you're in a phone screen and then your body comes out of the phone screen.
Helen:And was like, oh, I'm in the outfits right now. I'm in the framework and I'm shooting. Let me shoot that one too. So I was able to get three tutorials, very different fashion tutorials, but they could have been any niche. I'm gonna go back and tell you why.
Helen:But three fashion tutorials in one sitting. And I didn't even it's funny because the way I shot it was I shot the the middle sections first. I did the shots where I was walking through and then I did the shots where I was standing, where I was had the clothes sucking on and then I did the shots where I was coming out of the phone. And then I recorded the beginnings and the endings. So I recorded the middles first, which is not my usual style.
Helen:I usually do things more linearly. But anyway, my point is I even maximized by using, while I was changing outfits, while I had my camera set up in a widescreen, while I was doing a fashion tutorial, instead of just doing one, I shot three for my studio members. Sorry, if you're not in the studio, you're not getting to see those. But you should get in the studio because those are really three cool lessons. And here's why I'm going to say that.
Helen:They're not just for fashion creators. You can do that same thing. Hello, Luann of the wreaths. She's getting airtime today. She could go through with an Easter wreath.
Helen:She could be followed in a Christmas outfit in another wreath. She could come in again with what's another holiday? July 4 wreath. Okay? She can walk through with wreaths from different occasions.
Helen:It doesn't have to be about her clothes. It doesn't. We could have a book creator that comes through dressed as a character from a book holding the book walking through. Another another book she's holding. Maybe I she just puts a hat on that represents each topic of each book.
Helen:You could do the same thing with a food creator. Somebody's making a certain dish, they walk through with a, for me, I would do it from back in the day from baking. I'd walk through with an apple pie. I'd walk through with a tray of cream puffs. I'd walk through.
Helen:So I wouldn't necessarily even change my clothes, although I might for that. I might put a more Easter y kind of spring pastel outfit on for cream puffs and more of a wintery Thanksgiving y vibes for an apple pie kind of thing. But this is what I'm saying. A lot of times we get stuck. Oh, that's a clothing change.
Helen:That's just for fashion creators. No. Amber is not a fashion creator. Amber, hi. She's not a fashion creator.
Helen:She used t shirt pulling off I call it the t shirt rip off thing, the clothing rip off. She did like whip the t shirts off and she's in a different autism empowering t shirt one after the next. And she's not a fashion creator but she's using a fashion skill to highlight this brand. Okay? So guys, I hope you're inspired.
Helen:Guys, I love saying it once in a while, it makes me laugh. But I hope you're inspired to do something that is in the realm of batch creating, where you are seriously thinking about strategy on your content so that you're not just sitting down and just doing a one off every single time and then you get burned out much quicker. If you do five at a time you could go, check check check check check check check You could put five checks on your list. Isn't that exciting? Okay.
Helen:I'm going go rest my voice, finish my tea. Have a great weekend everyone. For those of you celebrating Easter, Happy Easter, Happy Passover. If that's your holiday and if it's no holiday, just enjoy a lovely spring weekend wherever you are and know that you can get more engagement by doing things that you have probably forgotten about and you're probably not even thinking about. So go back to your older videos and go see about the comments.
Helen:I'm going to post a tutorial about checking your filtered comments because a lot of times filtered comments are getting filtered and you could actually go unfilter them and even answer those comments. Okay? So you've got lots to do. You've got lots of homework. I'll see you next week.
Helen:Have a good one.