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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.
Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.
Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.
You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
Brent Peterson (00:00.27)
Welcome to Talk Commerce. I'm Isaac Mori and this episode is a special compilation of shorter conversations that we recorded live at Shop Talk Las Vegas. The whole Shop Talk series ranks among my favorite conferences because of its creative themes, interesting topics, and speed meeting sessions. So I'm excited to bring you these insights from some of the top e-commerce industry innovators, research, and entrepreneurs that I had the chance to interview back at Shop Talk. My name is Nico. I'm the co-founder of e-streamly.
we'll live stream in video commerce platform. What we do is we connect video to checkout. Cool. And why should a merchant care about that? Why is that a good strategy? Well, I think it's a good question. So I think, you know, if you think about video commerce in general, live shopping as a more subcategory of video commerce, if you look at what's going on in Asia, it's over 20 % of all e-commerce done through video. So we're looking at a trillion dollar market. But in the US,
yet we are probably around 1 % coming from video. And a little bit if you look at social commerce as a bigger picture. But the reality is video commerce in the US and in other parts of Western Europe are very interesting if you really want to engage your audience and engage your active followers and your active people you have. And so there's really two strategies. Either you can look at it from a
customer acquisition standpoint and you can use things like TikTok shop or whatnot. Or you can say, I want to do a retention play and then leverage video commerce on your .com, on your channel, marketing channel, email, SMS, whatever. And that's where we come in. So that's kind of what we do. But ultimately, 80 % of the whole internet is video. So that's what your consumers are doing every day. And that's why video matter. Yeah, I hadn't heard that stat about how prevalent video.
purchases are in Asia. That definitely speaks to an untapped market here in the US, I would say. Yeah, well, mean, at the end of the day, you could argue that you can't really compare the Chinese market or the Asian market with the US markets. Different demographic, different type of people. But I think what it does really relate to is that if the consumer is on video all day long, which is 80 % of his time, you've got to figure out a way to make it easier for them to engage and shop. And I think that's what it is.
Brent Peterson (02:24.846)
Today, most of e-com in the US is still text and picture. You go to a website, you still have text and picture. It's very flat e-com, and so bringing just more data-rich content to those pages and to those experience really makes for big difference. Yeah, and I mean, as a content company, running a content company myself, I've definitely seen the focus shift from text and images to videos, so it only makes sense that the shopping will follow that pattern. And I don't think it's a...
Brent Peterson (02:56.95)
I mean, you when you think about content, I really like to think content in a four bucket way. I don't think it's like, we need to drop the image and text, and that's not what we're saying. It's like video is a really awesome piece. And the way we think about content that is familiar is we think about content from a text standpoint, the image standpoint, the video standpoint, but you also have the interactivity aspect, right? So how do we make the response content, like the chat bot and all that stuff.
At the end of the day, I content is a combination of those four things. And you have to be equally good, in a way, to all that. And once you serve that, you have a real content strategy. It cannot be just, oh, I have a text strategy, or I have an email strategy, or I have video strategy. It has to be like a whole. Because at the end of the day, I think people want to get educated, and you want to get the attention of those users, right? So that's the hardest part. Yeah, and the more content you have around a product, I think the less chance you have of...
return or a bad review as well. I've definitely had the experience of purchasing something that arrives and it's half the size I thought it was going to be or doesn't work the way I thought so I think video is good not only for making the sale but for making sure that the customer is getting what they're really having in mind. I mean that's really like the reason why video on PDP works is because you know about 10 % of your users will go through a video card just to understand like
does the product fit what I'm looking and I'm thinking about, right? Because image is very hard to look. Well, when you have the product in movement, you can really realize and conceptualize the product better. Yeah. Right. So. Well, I like to ask people, what's your hot take? So my hot take. So unfortunately, I haven't really walked through the show enough yet. Obviously, obviously everyone talks about AI and everything. So that's, that's the common. I think, you know,
I think we're really at this point where as an industry, especially for a lot of the vendor out there, is I think we're gonna, there's gonna be two things that's gonna be changing in my point of view. One is people will no longer buy software, they will buy a service, they will buy a job, and so as a company, it's like how do we...
Brent Peterson (05:18.188)
make sure that we deliver an outcome that is not just, hey, this is software.exe, or get to enable you to do that, but really look at the full-fetched end-to-end job. I think that's a big, big tech for me. And then the second is, with everything happening with OpenClo and everything, we're, I believe commerce is gonna be back on premise. I think the...
what we're starting to learn is that we want to have our own AI to a place we have control over. And I think right now a lot of things has been where we moved everything to the cloud. And I think there will be a moment back where a lot of brands are going to say, hey, do I want to give everything out to five companies or do I still want to own something?
and if I want to own it, then I have to do it on premise. my name's Amit Patel. I'm our chief revenue officer, specifically for MyFitnessPal ads at MyFitnessPal. Awesome. Well, tell us, for someone who's never used MyFitnessPal or never heard of you guys, tell us what you do and what makes you special. Absolutely. We are the number one global nutrition tracking app. Health is really having a moment in life right now. People are making it part of their daily habits. And so we're a platform that allows consumers to come and...
log their nutrition, log their exercise, essentially be able to get a whole holistic view of how they're tracking towards their overall long-term health and wellness goals and objectives. Awesome. And I hear that you guys have some new features coming out. You told me the free tier is going to get a lot better. You want to share a little bit about that? Yeah. Yeah. I mean, we've already made some really great progress around updating our experience within the free tier. But the biggest news that I'm excited to share about is our ads business. So we are officially launching MyFitnessPal ads.
It's a place where we help connect essentially brands to one of the largest health and wellness communities across our mobile app experience. The launch of MyFitnessPal ads will come with a whole suite of new premium ad formats. We're immersive interstitial products, display, video, all kind of bundled together with really rich first-party data to really help drive outcomes for marketers and brands looking to really reach this specific audience.
Brent Peterson (07:32.504)
Yeah, fantastic. So if I have maybe an e-commerce business and some kind of nutritional food product or exercise equipment or anything related to health and wellness and fitness, this could be a great platform for me to advertise to people who are really interested. Absolutely. We think the categories that are going to really resonate the most, obviously CPG, just because we are tracking consumers on the platform who are logging all their food throughout the day, retail and apparel, health and beauty. And I think what makes it really exciting and
you know, why I believe in kind of what we've built out is we have a platform that, least in the US, reaches about 5.7 monthly active users in any given month. But those users are incredibly engaged. They're coming to the platform on average six times a day, or five times a day, excuse me, logging about 16 different products throughout the day. So these are moments that we can help enable brands to really show up in relevant opportunities that kind of allow them to connect their brand story with our consumers throughout the entire day.
Yeah, very, very cool. let's see, are you, sorry. Anything else that you're especially excited to share with our audience? We work with a lot of e-commerce stores specifically. So I think, you know, I'm a user of MyFitnessPal myself. I really enjoy the platform as a user. But I think from a brand perspective, this is a really great opportunity because it niches into the areas that, you know, the target audiences that they have. So anything else that you'd want to share with?
this audience in particular of e-commerce stores? I mean think retail media is having a really big moment. So if you're an e-commerce platform, like many of them have launched their own retail media networks and they're great, they're at the point of transaction. I think for my fitness pal in particular, we're everything in between, right? We help go with the consumer along their journey of how they're thinking about what meals to prep, what brands to consider to help achieve their health and wellness goals, all the way down to them actually logging those products down to the individual product and ski level on the platform.
How do we now connect that experience to some sort of transactional moment, whether it's through an e-comm partner or ways in which we can do that directly over time. So that's the piece that I'm really excited about. Like what's that through line of where our media network is going to sit within the retail and commerce media networks that are out there today? Yeah, very cool. And there's definitely, you know, quite a few platforms out there for tracking your food, for your nutrition, your activity. Tell us a little bit about what makes MyFitnessPal special, sets you apart from the competition. I mean, first off, we've been around for 20 years.
Brent Peterson (09:55.054)
So we have a long history here. We're the number one global nutrition tracking platform around at the moment. And a biggest factor around what's kind of led us to separate ourselves from the competitors, we have over 20 million foods registered in our food database, which gives consumers the flexibility to make sure that we have the right products when they're actively logging throughout the day. We also have over 68,000 different brands that are in our catalog.
in over 380 restaurant menus that are also included. So consumers can essentially log everything and then you can combine that with your exercise data and really get that holistic snapshot on how you're progressing towards your health and wellness goals. Very cool. Well, as we wrap up, could you share if you have any hot takes or final words to wrap up with? Yeah. You know, I think for me personally, I think the opportunity to be able to engage with an audience that has the frequency and the depth of
the relationship that our consumers have on MyFitnessPal, I think is a really interesting and innovative opportunity for brands to show up and have a story tell. I think second to social media, there aren't many platforms that have consumers that are coming to the app five times a day. So how do you create that through line with the brands that we're working with? So really leading into creativity around how we bring those brands to life is something I'm most excited about and looking forward to enabling.
So I'm Vincent de Klerk, I'm one of the co-founders and I'm the CEO. I'm Wart, I'm also co-founder and the CTO. Okay, and tell us about what you guys do. So Dalton is an AI tool that helps brands do more CRO, so Conversion Automization and A-B testing. And so we've made a solution that removes all the friction that's now keeping brands from not doing a lot of that specifically. So running A-B tests, coming up with A-B test ideas, coming up with, you know, the...
getting results from the data and figuring out the next steps. All of those things are inside of the tool. So all you have to do is just add a shop and you start getting A.B. test ideas. You can just get them live right away with AI and start improving your conversion rates super quickly. Awesome. And would you like to tell us a little more about how exactly the A.B. testing works and what makes you guys special? Yeah, of course. So I think it's a multiple step process, but we try to remove all the friction. So we scan your competition. We have our own database of best practices.
Brent Peterson (12:15.278)
and we scan all your pages and we tell you what you can do different. And these tests are already implemented, so you only need to accept them in our visual editor. And I think what makes it even easier and why we call it the self-improving web shop is that when it works well and we see a change does well for the conversion rate, we send more traffic to it automatically. So Dalton keeps learning with all the changes you do on your website and you get better and better and you get more more uplift on your pages.
Awesome. We're here in Las Vegas at Shop Talk. Have you guys been hearing any major themes or questions from all the people stopping by your booth? Yeah, I mean, everyone's very curious about AI. I AI is the word right now. think personalization as well, you hear that coming back. So everyone's trying to figure out what they should be doing, where they should put their focus, and what's buzz and hype, and which high ROI use cases they should have.
focus into because I can do everything right so it's it's really a decision prioritization I would say mostly that. I'm Zach Ritter I'm from Supermetrics. Awesome and Zach we're here at Shop Talk Las Vegas you guys have some new research to present do you want to tell us a little bit about that? Yeah so Supermetrics last year started the marketing data
where we went out and got some independent research done to see exactly what markets are doing, what they're feeling, what's currently up and coming within the marketing world, and as well as what tools and different products they're using in order to facilitate the movement and change of all of the performance marketing that's going on. So this year we repeated that and we used a new company in order to grab some more information and basically evaluate a larger band of individuals.
And that research really provided a lot of insight into not only what markets are seeing as it did last year, but also with everybody's favorite topic that you can't get away from, AI. It was largely focused around that, how markets are using it, what they're seeing, how is it being effective, what are the problems. And we've got a lot of information that's going to be coming out throughout the entire year. We've released our Supermetrics Marketing Data Report in February that you can go and download.
Brent Peterson (14:32.382)
but we won't be having talks, we'll be having additional presentations as we get more information out of that survey that we do. Great, well we'll include a link to that study or to where people can get it when we publish this, but maybe you could give us a little sneak preview, like what are some of the key findings that people will be surprised by? Yeah, so some of those key findings, one of the biggest is something that may not be surprising to you, depending on what station you're in, but 89 % of
executives are pushing for AI. And a very small percentage are of the people who are utilizing AI feel that their companies have an actual AI strategy in order for it to be effective. So you're seeing a lot of top-down pressure for everyone to use AI, but you're seeing on the lower level where the people are using it that they don't feel that there's a plan. They don't feel that they're being as effective or that it's affecting them enough to where they're saying, this is a massive efficiency gain.
So we're seeing a lot of people trying to use AI, but a lot of times it's not working out for all the promise that it tends to bring. Gotcha. And do you have any info on why those efficiency gains aren't realized or what kind of roadblocks people are running into? Yeah, so a lot of the roadblocks that we're seeing are around the data foundations. So one of the biggest things is that people's data foundations aren't prepared for utilizing AI in their infrastructure.
What that means is a lot of it is being held together by an old adage from back in the day of chicken wire and duct tape, where you're bringing in, you know, I don't want to say bad data, but you're not bringing data in in a way that is conducive for AI to go and process it to really get those insights out. So that's probably the biggest, the biggest problem we're seeing. We're also seeing, like I said, that management and the executive teams aren't putting together strong AI strategies. You know,
Back in the day, when Google first really made it big in the early 2000s, I worked in tech support and they said, this is great. Use Google for everything. You can find so much information. I was really good at it. I wasn't particularly smart, but I was good at using Google. But AI is much the same way. If you're not able to use it with all of its power, then you're not going to find the right answers. Or at least you weren't back then. Now it's much better. But AI now is OK. I can't just give you AI and expect something to come out of it.
Brent Peterson (16:56.11)
You have to know how to use it. You have to have a strong data foundation. You have to have a plan for how to integrate it within your company. If not, you're just kind of giving people a search bar and say, go find something. And that's not really a strategy. That's just hoping for the best, not preparing. Awesome. What else in the report might help people approach their job more effectively? Yeah. So I think one, understanding, depending on where you are or what you can do. So maybe from a typical daily marketer standpoint.
So there may not be a lot in there that can help you effectuate your job going forward, right? Like you're gonna have a lot of the statistics, a lot of the information about what's happening, but not necessarily a prescription into, hey, here's how you do your job better. What we do have in there is ways that you can open those conversations up, or for management executive teams to understand what your workers might be feeling, so that they can come together and bridge that gap of, hey, we have this great thing in AI that is, you know, everybody knows is extremely powerful.
We're not getting the efficiency out of it. We're not getting the results out of it that we want. Where is the breakdown? And I think talking through that, finding where the core data foundations can be fixed is where you're really going to be able to see, okay, here's how we can come together, fix this problem, and start to generate that value that you're already currently paying for, but you definitely want to see more of. Yeah, awesome. Well, any other last findings or ideas you want to highlight before we wrap up?
I think one of the things we've been talking about, we're here at Shop Talks, so one of the things is about e-commerce. One of the shocking statistics was that of everybody surveyed, only 8 % of people in e-commerce said that they were adopting AI. Which, e-commerce being sort of on the bleeding edge of a lot of things and where the performance marketers are, very surprising to us. I would say the biggest takeaway that we have is that AI won't fix your marketing problems, right?
you need a solid core data foundation and you need a plan in order to do that. So that is really our biggest takeaway is get in there, develop a plan, get your data foundations nice and secure, and then you'll be able to see the results that you're looking for. Hey there, Isaac Mori here again. We love Shop Talk at Talk Commerce and if you've listened this far, the odds are you're pretty interested in Shop Talk as well. We're gonna be at Shop Talk Fall in Nashville this September.
Brent Peterson (19:16.78)
If you're gonna be there, then send me a message on LinkedIn. I'd love to meet you as one of the hosts in meeting sessions and potentially interview you for the show. Just search Isaac Mori on LinkedIn to find me, connect, send a message. Now back to the show. Up next, we'll be hearing from Tarun from Sindigo about how AI is changing product content and e-commerce. So, Sindigo is a SaaS software company that powers modern commerce.
Think about all of the software that you need to make sure that your SKU can get to the shelf and reducing the friction and when your product can get to any shelf. Physical stores, e-commerce, social commerce, and now agent e-commerce. You want to make sure your product shows up in chat GPD when you're searching for it, when Isaac is saying,
I want to look for the best shoes that fit me. How do you make sure that Nike shows up or Adidas shows up? That's the software that we provide. People use us to manage product information, enrich it, and then syndicate it to every channel from one central location. so they send it. Yeah, excellent. Well, everyone's talking about agentic commerce here. Could you tell us a little bit more about your solutions for AI specifically? Absolutely. And there are, I'm going to talk about.
Agenti Commerce in two different ways. There is product information management for AI, and there's AI for product information management, right? So, Agenti Commerce or Agenti PX Cloud, which is something we just launched yesterday, is our new agentic framework for brands and retailers to start managing and enriching product information and making sure it shows up and activates to every customer. These are copilots,
independent agents that run with human in the loop workflow approval processes where needed. So you're not having allergy information go through automatically without approval, but stuff that is...
Brent Peterson (21:16.726)
that can be automated is automated in a safe manner. We're connecting these dots across product creation, product enrichment, ability to read the feedback that comes back from an Amazon or a Walmart saying, I don't accept this product because of this, automatically fix it and send it back to the retailer so that that whole journey, where today it can take you two weeks for a product to go live.
get it done in days, if not weeks, right? That's one part of it. The second element is how do you make sure your product information shows up inside agent e-commerce? This is where we have to think about it for a second. For a hundred plus years, the primary way a brand was able to influence what a shopper buys was advertisements. It was placing the right ad in a newspaper, in a magazine, then online.
hiring the right models to show it attract human eyeballs. Now, AI doesn't care about human eyeballs. AI cares about how do I get the most complete information to show up. So we've got a lot of work we have done around making sure your data is complete, it is relevant and contextual to the personas you're targeting, and making it show up to the product detail page so that it does not
hamper your SEO optimizations but still gives you the GEO needs that you have. Yeah, excellent. Well, for someone who's in the market, who's looking for a solution, what is it that really separates Sindigo from the competition? So, obviously, if you think of Sindigo, we have almost 15 different point solution products and we have competition for each of them and there are things that we do well, there are things they do well.
But as most enterprises are looking at the time to speed to market, time to go live, they're looking to see how can I consolidate this journey from a I don't want the number of hops a skew has to go through before it goes live. I want to be able to streamline that, reduce that friction. Cyndigo is the only company in the world that can actually combine and give you an offering that's end to end, all the way from data management, cleaning up bad data,
Brent Peterson (23:26.19)
making sure it's contextually right, enriching it, syndicating it, measuring how it's performing on the product. And then, with the latest acquisition from two weeks ago, was Tagstar, start adding social proofing and building the buyer urgency that says, hey, 98 people have added this to the cart, right? This product is selling out, or this product is highly rated, which then builds the urgency and helps you make more money for a student.
Great, any final words or hot takes? I think that this is a really great time to be alive. You see Shop Talk, last year when we were here, there was a little bit of talk about AI and now every company, every customer is talking about how do I accelerate in the agentic commerce world.
We are live at Shop Talk Las Vegas with Jay from Osello. Jay, want to tell us about Osello, what you guys do, and what makes you stand out? So Osello automates marketplace listings on marketplaces like Nordstrom, Macy's, Target, Bloomingdale's. And we do it with AI agents so that you can just connect to Shopify store.
connect to your marketplace and the agents take care of everything else. Very cool. And for a seller who hasn't used that kind of solution yet, what would you say are the main benefits? Like why should this be a priority? Yeah, no rules to set up. There's no rules, no spreadsheet templates. You just literally connect to Shopify store, connect the marketplace you want to sell on, provided that you're already approved for that marketplace.
and the AI agents just take care of everything else. just monitor your store and they work like individual humans. There's no feed, there's no errors to resolve or anything, and the agents will reach out to you if they have any missing data or there's anything that they're unable to do, unable to fill in. Cool. While we're here at Shop Talk, what are the main things that you've learned or the main takeaways so far? The main takeaways is that
Brent Peterson (25:36.526)
marketing is getting harder and harder and harder. There's a lot of noise. It's hard to believe, hard to know what to believe. And I think that relationships are going to be a critical part of the new world of marketing, authentic relationships especially. Definitely. Any hot takes for us?
hot take. Most of the companies, if any company has been selling that they're doing AI for longer than a year, they're not. They're not doing the latest stuff. The models that they would have started with or built their base on last year is just, it's going to be so outdated by today, which is hard enough for startups to keep up with, let alone established companies. That would be my hot take.
Awesome. Well, great. Thanks for taking a few minutes. Any final words that you want to share with our audience as we wrap up? Don't get overwhelmed. You know, it's not everybody's overwhelmed. Everybody's overwhelmed with AI right now. So don't worry. It'll settle down and we're all in this together. I'm Anshuman Gaswal, founder and CBO of OnePint.ai. Fantastic. And for someone who's never heard of OnePint AI, tell us a little bit.
What you do, what's your elevator pitch? We are an inventory platform powered by AI. We do demand forecasting, planning, replenishment, allocation, inventory optimization, visibility for mid-market brands, and retailers. Great. When it comes to inventory management, what's the number one mistake that you see companies making? Everything floating around in Excel and Google Sheets. Too much manual work, too much manual processes.
I think that really slows down the companies and our promise is move from spreadsheets, shed the manual processes, automate by using OnePine. And really leverage the new modern technologies that are available to really manage overstock, understock situations at your company. Yeah. Tell us what does a customer success story look like when someone moves from those spreadsheets to
Brent Peterson (27:56.18)
one pint, what kind of difference does that make for a business? And if you can, you could even share a customer's, like a specific customer story. Yeah, absolutely. Yeah, I think customers benefit from multiple perspectives. The first thing is to really unleash productivity in their planning organization. Second is to improve the business outcomes, whether it is forecast accuracy or reducing the inventory, essentially slashing the inventory, carrying costs, et cetera. So there's a big benefit in terms of
moving off from what brands currently have to an AI-powered system. And it's a of multiple things, as I just said. Great. Well, any final words or hot takes as we wrap up? Yeah, if you really think about uplifting your business capabilities, if you are a supply chain officer, head of inventory planning, you do demand planning, supply planning.
give us a chance, talk to us, and let's have a conversation on what we can do with OnePine.AI. Hi, I'm Jason Grunberg. I'm the Chief Marketing Officer at Forder, and we are an AI decisions platform that helps retailers across the entirety of their customer journey, prevent fraud, optimize payments, and make sure their customers have an incredible experience. Cool. Tell us a little bit more about that. How does Forder work?
So we're built on a incredibly large identity data network. This is a merchant network of some of the largest brands in the world, including Nike, Wayfair, Tapestry, and hundreds of other household names. Their identity data and all their engagement data is brought together so we can identify patterns across all of their customers. So when there is somebody who is on their site that might be...
there with the wrong intentions, say creating an account at massive scale in order to take advantage of initial sign up promos or take over accounts that exist from their customers, we're able to stop that fraud before it happens. We also help these companies find points of margin in processing payments across multiple processors, understanding
Brent Peterson (30:10.862)
How are they gonna get the best approval rates? Where are they gonna see the least chargebacks? And finding pockets of revenue where they're already spending. So it's an exciting outcome. Yeah, that's something I've been learning about at this show is that fraud prevention can actually not just be a defensive measure, but it can increase your revenue. Do you wanna talk about that a little bit? Yeah, certainly. So the kind of historic thinking around fraud is it's only a problem with large fraud rates.
which are really professional organizations that might go merchant to merchant in executing different types of attacks. But as AI has evolved over the last 10 to 15 years, it's no longer the case that it is these professional organizations that are committing fraud. There's the concept of even friendly fraud that's emerged where you might have a regular consumer who might take advantage of things like saying they didn't receive an item.
You might have everyday consumers even today using Chachi BT or Gemini or other LLMs to change images of products after they've received them in order to say, this came damaged and I'm looking for a refund knowing that the merchant policy might not be to actually return the goods. And so this is one of those scenarios where merchants are investing hundreds of millions of dollars in acquiring new customers and then
If there is false fraudulent activity, false declines, other chargebacks or things that happen afterwards, it erodes that investment that they've made in acquiring new customers or can even set up a scenario where one of their best customers gets declined because of a rule that they've set up. So this is how we help ensure that those investments that they're making are actually seeing it through the total funnel from a revenue perspective. Cool.
And I'm sure there's some AI being used along that process, but I have to ask, could you talk a little bit about how AI plays into your product or maybe how your customers might be interfacing with AI? Certainly. So this is a company that's been AI first since its foundation. And so over a decade ago, we were on the leading edge because we were built by some of the leading data scientists globally in pulling together this identity network and determining how should all of this data be stitched together.
Brent Peterson (32:32.972)
to create real-time decisions anywhere in the customer journey. So we're looking at somebody who's coming to the site in real time, and a merchant might not recognize this individual, but we, on average, see them 28 to 30 times a year across our network. And so we're able to determine in that exact moment, should you even let this person sign up to create an account?
should they be able to open a loyalty account down to should they be able to transact. And so when you think about this massive volume of data, being able to make these connections in real time requires very sophisticated modeling. Fast forward to the type of AI that is being deployed today, there are things like a AI agent that we've deployed to help our customers actually implement our software. So historically, it might take three to six months
for an enterprise to put something like Fortr inside of their ecosystem. That's down to under 30 days because we've developed a kit and an agent that is looking at the total tech ecosystem that we're going to plug into, actually writing that implementation code for the engineering team on the client side. And so this is exciting for us because it gets, kind of decreases our time to value. Really exciting for the customer though, because it means less tech resources are needed on their end.
and they're able to move a lot faster. And so that's how we're kind of adopting new forms of AI throughout our product. Launching agents, one called Prism, that helps make decisions for our customers who today might not have the same fraud expertise as their teams have gotten leaner. We're bringing it forward through that type of agentic partner inside of Ford. Cool, well as we wrap up, any last words or hot takes?
Shop Talk this year has been incredibly interesting to me because nobody is out there saying they have all the answers. This is what these events are meant to be, which is a community coming together to figure out what's happening in these shifts. I think we see right now that AI agents are impacting discovery that is documented, that is quantified. Where it goes next, nobody knows. My name's Adi. I'm one of the co-founders and CEO at Passion Fruit, and we help people win search. Win search everywhere, so AEO and SEO.
Brent Peterson (34:50.37)
Great. For someone who hasn't heard of you guys yet, maybe they're a little curious about how they can improve their SEO or get into the AEO game, give us the elevator pitch for Fashion Crew. Yeah, so think there a of tools out there that tell you what to do. The differentiation we have is we build all the tools in-house and then provide companies an end-to-end service. So we basically kind of focus on driving more and more revenue for clients, building all the end-to-end solutions that they need. What are the biggest SEO or AEO mistakes you see companies make?
I think there's a lot of misinformation out here where people are thinking of SEO as one activity and AEO as a completely separate activity. I think it just comes down to using the data across the two different areas in the same way to provide more user-friendly content on the above site. So just trying to merge those two and focus on just being better at providing more and more information is the best approach here. So actually, it was funny because we met a lot of our customers earlier last year at the same time at Shop Talk Vegas.
So they came by, so it was funny seeing some of them, one of them just left right now, but they grew their revenue by 10x. So was very exciting when they brought together with them a couple of other retailers that they know, and it was really fun just chatting with them and meeting more retailers that they are referring us to, which was a lot of fun. Yeah, very exciting. Any new features or products that you guys will be launching soon that you want to promote? Yeah, so basically I think people who've used N8n and stuff like that are used to...
typical workflows where you have to kind of put in a bunch of different apps in the correct order and be able to build your own agents. We're launching the next version of that for marketers where focused on SEO and EO, you basically just give it access to a bunch of tools and like similar to how you tell any employee of yours what you want out of their JD, you just give it a JD, it figures out how to use all the different tools it has and comes up with an output. So rather than having to place different nodes and make it work, you can basically just give it tasks and
have it do everything you ideally want any agent of yours to do, but that I'm gonna manually change things. Cool. You guys have a pretty memorable name. What's the inspiration for Passion Fruit? Yeah, so this is my co-founder and my second company together. So being ex-founders before we started Passion Fruit, the goal was that our next venture is to be focused on helping other founders grow. So with that inspiration, we said, how do we help founders get the fruit of their passion? So that's how Passion Fruit came up.
Brent Peterson (37:13.932)
and then realized Drake has already killed his presence with that name, so we've been tackling with that. But definitely a good memorable name to have. That wraps up our Shop Talk Las Vegas compilation. Big thank you to everyone who took a few minutes to speak with us and to the Shop Talk team for putting together an outstanding event. If you enjoyed this format, then subscribe to Talk Commerce for more interviews, insights, and coverage from across e-commerce and retail. We will see you at the next one.