We Not Me

🎧 Three reasons to listen
  • Make feedback less scary and more useful – learn why most feedback triggers defensiveness and how to avoid it
  • Get a practical framework you can use immediately – mindset, relationship, and delivery
  • Handle difficult conversations with confidence – be honest and direct without damaging trust
Episode overview
In this episode, Dan and Pia are joined by Katie O’Brien Ceccarini, leadership coach and author of Fearless Feedback, to tackle one of the most challenging aspects of leadership: feedback.

They explore why feedback often creates fear and resistance—and how to reframe it as a constructive, human conversation.
Katie shares her Fearless Feedback framework, focusing on mindset, trust, and practical delivery, helping leaders move from awkward, avoided conversations to clear, confident, and growth-oriented dialogue.
Memorable moments
  • “No, I’m not.” – Katie’s honest story of being labelled defensive (while feeling embarrassed internally)
  • The finding that 90% of people don’t want to hear “Can I give you feedback?”
  • The “food in your teeth” analogy for why feedback should be timely
  • A powerful reframe: “Feedback without action is criticism.”
  • The shift from analysing the past to co-creating what happens next
Practical takeaways
  • Start with mindset:
    Go in believing you are helping the person succeed
  • Ditch the word “feedback” in the opener:
    Lead with what’s in it for them
  • Use the three-part framework:
    • Mindset → why you’re saying it
    • Relationship → trust and safety
    • Delivery → clarity and structure
  • Make it a conversation, not a monologue:
    Ask questions and co-create next steps
  • Focus forward:
    Spend less time analysing what went wrong, more time on what to do next
  • Create accountability:
    Agree follow-ups and shared responsibility
  • Act quickly:
    Don’t wait—feedback loses value when delayed
Katie's’s media recommendation
  • 📖 Still Human: How to Build Organizations Where Leaders and Teams Thrive with AI
    A timely exploration of how to maintain humanity, connection, and leadership impact in an AI-driven world
Bio
Katie O'Brien Ceccarini is the Founder of Endurance Management Coaching, a Certified Executive Coach, and author of Fearless Feedback: Everything Managers Have Never Been Taught About Feedback.

At 22, she began managing her first team with no handbook, no roadmap — just botched conversations and stretched-thin moments every leader knows too well. That experience is exactly why she wrote this book: not to give theory, but to give managers what actually works.

Over 20 years, she's managed, trained, and developed thousands of people — from scaling Customer Success at Yelp to leading Learning & Development at Opendoor. She's taught her Fearless Feedback Mastery course on Maven since 2022, earning a 4.8 out of 5 rating.

Today she works with organizations like eBay, LinkedIn, and AllState to build high-performing teams with the power of feedback.

Links

What is We Not Me?

Exploring how humans connect and get stuff done together, with Dan Hammond and Pia Lee from Squadify.

We need groups of humans to help navigate the world of opportunities and challenges, but we don't always work together effectively. This podcast tackles questions such as "What makes a rockstar team?" "How can we work from anywhere?" "What part does connection play in today's world?"

You'll also hear the thoughts and views of those who are running and leading teams across the world.

Audio file 
WNM142-katie-ceccarini-gift-of-feedback.mp3 
 
Transcript 
00:00:00 Dan 
Most feedback doesn't fail because the message is wrong. 
00:00:03 Dan 
It fails because of how it's given. 
00:00:05 Dan 
This week on We Not Me, we're joined by Katie Cesarini, a coach and author of Fearless Feedback, so that we can unpack why feedback has become one of the most feared conversations at work. 
00:00:15 Dan 
We're going to talk about why even well-meaning managers get it wrong, how a single phrase can instantly trigger defensiveness, and what it really takes to be honest without damaging the relationship. 
00:00:25 Dan 
Because done well, feedback doesn't break trust, it builds it. 
00:00:33 Dan 
Hello and welcome back to We Not Me, the podcast where we explore how humans connect to get stuff done together. 
00:00:39 Dan 
I'm Dan Hammond. 
00:00:40 Pia 
And I am Pia Lee. 
00:00:42 Dan 
Hello, Pia. 
00:00:43 Pia 
How are you? 
00:00:44 Dan 
Good, thank you. 
00:00:44 Dan 
I can hear rain in the background, just slight faint. 
00:00:47 Dan 
Are you in one of these biblical moments again? 
00:00:50 Pia 
Yeah, biblical chucking it down. 
00:00:51 Pia 
And my daughter is on work experience, so I am doing the morning 
00:00:55 Pia 
horse feed. 
00:00:56 Dan 
Oh my goodness. 
00:00:58 Pia 
As part of my 5.30am, 6 o'clock in the morning treat in the winter. 
00:01:04 Dan 
What joy, what joy. 
00:01:06 Dan 
Okay, that'll be really lovely. 
00:01:07 Dan 
I hope it's not raining by then. 
00:01:09 Dan 
Excellent, excellent. 
00:01:10 Dan 
And today, Pia, we are talking, maybe your daughter will come back and give you what we're talking about today, which is some feedback. 
00:01:17 Dan 
Yeah, maybe. 
00:01:18 Dan 
They're not averse, but this word is a bit chilling sometimes, you know, and we'll talk about this with our guest, Katie Cesarini. 
00:01:26 Dan 
But the word sometimes when I think about it reminds me of a time very early in my career where we had a colleague on a client site and the colleague gave us feedback that he had bad body odour. 
00:01:37 Pia 
Right. 
00:01:38 Dan 
And someone in our team had to give him that feedback. 
00:01:43 Dan 
Yeah, tell him that. 
00:01:43 Dan 
It's a sort of classic, very raw feedback moment. 
00:01:47 Dan 
It was one of my colleagues that took the hit, but unpleasant for both parties. 
00:01:52 Pia 
How did it go? 
00:01:53 Dan 
It went fine, I think. 
00:01:54 Dan 
Yeah, it went OK, but God. 
00:01:55 Dan 
That's your nightmare. 
00:01:58 Dan 
Exactly. 
00:01:59 Dan 
That's the nightmare one. 
00:02:00 Dan 
It's sort of very personal, very tricky and tough for both parties. 
00:02:04 Dan 
And I think that's the subject we're going to get into today with Katie. 
00:02:08 Pia 
Not bad body odour, but giving feedback. 
00:02:10 Dan 
No, sorry. 
00:02:11 Dan 
Yeah, more broadly, just to be clear. 
00:02:16 Dan 
Yes, and the sort of what it's like for both parties as well. 
00:02:19 Dan 
It's a fascinating topic because it's, and it's sort of where the management rubber hits the road, isn't it, rather? 
00:02:25 Dan 
So a kid user, coach, consultant, leadership developer has written a book called Fearless Feedback. 
00:02:31 Dan 
So brilliant time to get this friend of Squadify onto the show to talk about this tricky subject, whether it's body odor or other matters. 
00:02:40 Pia 
Both could be unpalatable. 
00:02:43 Dan 
Yes, and some have more strategic impact than others, let's face it. 
00:02:46 Dan 
But let's go and talk to Katie now. 
00:02:56 Pia 
It's our very great pleasure to introduce and welcome to the show, Katie Cesarini. 
00:03:03 Pia 
Nice to have you on the show. 
00:03:04 Katie 
Hey, thank you for having me. 
00:03:06 Katie 
This is so exciting, friends. 
00:03:09 Pia 
I know, and we're going to we're going to grapple. 
00:03:11 Dan 
It's about time. 
00:03:12 Pia 
With the thorny, the thorny topic of feedback and 
00:03:17 Pia 
Yeah, I know, and you've just published your book on this subject, so it's perfect timing. 
00:03:24 Pia 
We're going to get into all the nuts and bolts of that. 
00:03:26 Pia 
Before that, I'll hand you over to Dan, who has probably pulled 
00:03:31 Pia 
a lovely card that he's going to test you out on. 
00:03:35 Katie 
Beautiful. 
00:03:35 Dan 
I have. 
00:03:36 Dan 
And actually, I have an idea you're going to like this one. 
00:03:39 Dan 
The card is the last big thing I learned about myself. 
00:03:43 Pia 
Not in feedback from someone else. 
00:03:46 Dan 
But I think this is going to be, I know you're doing a lot of different stuff at the moment, Katie, so this could be a good one for you. 
00:03:51 Katie 
Quite timely, as a matter of fact. 
00:03:53 Katie 
So I had this realization about two weeks ago and I shared it with someone 2 weeks ago and then actually this was in a conversation. 
00:04:01 Katie 
just on some two days ago, which was I'm really good at one core challenge at a time. 
00:04:11 Katie 
And it's in the realm of in the three buckets for me are work training. 
00:04:18 Katie 
So I've been a triathlete for many, many years and I'm now looking at high rocks training. 
00:04:23 Katie 
So physically challenging myself from a running and weightlifting standpoint. 
00:04:29 Katie 
And then the third bucket is actually with my 
00:04:31 Katie 
horse, who is a beautiful, gorgeous paint mare who has loads of opinions. 
00:04:38 Katie 
And somedays she really wants to challenge me. 
00:04:42 Katie 
And what I have really realized is that when work is really challenging and I have a lot on my plate, when I go to the barn, I don't want to be challenged. 
00:04:50 Katie 
So she and I just have a lovely walkabout. 
00:04:55 Katie 
Yes. 
00:04:55 Pia 
Horses don't get that. 
00:04:57 Pia 
They've kind of got their own mind. 
00:04:58 Katie 
No. 
00:04:59 Katie 
And then there are other times where 
00:05:01 Katie 
I feel like I've got everything, organized, rocking and rolling. 
00:05:07 Katie 
And then I'm up for a challenge of, yes, give me a very hard interval run or let me have a very challenging training day with my horse, but I can't have all three in one day. 
00:05:17 Dan 
I love it. 
00:05:18 Katie 
I agree with that. 
00:05:20 Katie 
I'm learning to back off in recognizing things. 
00:05:23 Dan 
Very wise and just walk the horse. 
00:05:24 Dan 
Don't tempt her into more opinion sharing it sounds like. 
00:05:28 Katie 
Exactly. 
00:05:30 Dan 
That's a great one. 
00:05:31 Dan 
Well, you've shed quite a bit of light on this next question already, but give us a quick bio in a box of Katie Cesarini. 
00:05:38 Dan 
Watching you on LinkedIn, we get flavors of all these things, but take us back a little bit. 
00:05:42 Dan 
Where did it all come from? 
00:05:43 Dan 
Bring us up to today. 
00:05:44 Katie 
Yeah, I started out my career in early education, actually. 
00:05:48 Katie 
So I was running afterschool tutoring centers for kids ages four to about 14 or so. 
00:05:55 Katie 
And after four years of that, I was like, what am I doing? 
00:05:58 Katie 
I studied marketing. 
00:06:00 Katie 
What am I doing? 
00:06:01 Katie 
running an after-school tutoring program. 
00:06:03 Katie 
So I made a pivot. 
00:06:04 Katie 
I joined Yelp. 
00:06:05 Katie 
I was the first account manager hired there and I was supporting the site's advertisers. 
00:06:10 Katie 
And within about two or three months, they looked at me and said, well, wait, you know how to teach people and you've just proven our concept of account management. 
00:06:20 Katie 
We're now going to hire a bunch of people. 
00:06:22 Katie 
So can you now train them? 
00:06:24 Katie 
And that effectively started a 10-year career at Yelp where I was running all of training for account management and then 
00:06:31 Katie 
what evolved into customer success. 
00:06:34 Katie 
And then after 10 years of running global training, then I wanted to get back to building. 
00:06:39 Katie 
So I joined Opendoor, which was a real estate tech startup in San Francisco, and I was the head of learning and development there. 
00:06:46 Katie 
And I also pivoted from individual contributor focus to more of a focus on management and leadership development. 
00:06:55 Katie 
So it was also while I was there that I started my coaching certification and ultimately 
00:07:01 Katie 
started transition out into running my own business, which is endurance management coaching. 
00:07:06 Katie 
So the two common threads that have been present through all of that work are one of difficult conversations. 
00:07:15 Katie 
So working with advertisers and 75% of the time having to say no, yet try and retain their advertising dollars took a certain level of conversational skill. 
00:07:25 Katie 
And then the second thread through all of that was people development. 
00:07:28 Katie 
So the one thing that I never ever wanted to take 
00:07:31 Katie 
taken off my plate no matter how busy I was, getting to work one-on-one with people, see those ahas and help them do better in their work. 
00:07:40 Katie 
So now I get to do that all the time where my focus is on teams and individual performance. 
00:07:46 Pia 
Brilliant. 
00:07:47 Pia 
And so there's a real common theme running through all of that. 
00:07:51 Pia 
How did you start to narrow down on feedback? 
00:07:54 Pia 
Why did that become such a topic for you to focus on? 
00:07:58 Katie 
A number of years ago, I don't recall 
00:08:01 Katie 
what LinkedIn course, I don't recall what it was, but what stuck with me was, what is the thing people continue to come back to you for? 
00:08:10 Katie 
And then what is the topic that you can endlessly talk about? 
00:08:17 Katie 
And when I realized that the bulk of my one-on-one coaching sessions and the bulk of what companies were coming to me for was around difficult conversations. 
00:08:29 Katie 
And I had this just beautiful opportunity where what I was teaching was resonating with people. 
00:08:37 Katie 
So started to just double down on that. 
00:08:41 Pia 
Feedbacks are difficult. 
00:08:42 Pia 
When you say to somebody, I've got feedback for you, then generally there's a sort of like a sharp intake of breath. 
00:08:47 Dan 
I actually did one of these last week because we were using a piece of our technology and I sent our CTO a message and I was cruel because I entitled it a bit of feedback about 
00:08:59 Dan 
this clarit on a page tool and it was really positive. 
00:09:02 Dan 
So when he opened it, I said, tricked you, it's really good. 
00:09:05 Dan 
But I knew that if I mentioned feedback, his heart would sink and he'd think, oh, this is a bad thing. 
00:09:11 Dan 
And if you ask people for feedback as well, they will generally think, oh, they're asking me for something negative, you know, a sort of developmental piece. 
00:09:18 Dan 
It's fascinating, isn't it? 
00:09:19 Dan 
How it has genuinely become something that is in the developmental side. 
00:09:24 Katie 
Absolutely. 
00:09:25 Dan 
Or a bit of a sort of, oh, you got feedback for me? 
00:09:28 Dan 
Yikes. 
00:09:29 Katie 
This was, let's call it about three years ago or so. 
00:09:32 Katie 
I had a group of managers and leaders, varying levels, so across a good distribution of experience. 
00:09:39 Katie 
And I did a poll in that training course and I gave them two options. 
00:09:44 Katie 
I said, which would you prefer to hear? 
00:09:46 Katie 
The first option was, can I give you some feedback? 
00:09:48 Katie 
And the second option was around something like, hey, I'm noticing something that can set you up for greater success. 
00:09:55 Katie 
Do you have a few minutes? 
00:10:00 Katie 
90% of that audience wanted option B. 
00:10:03 Katie 
Of course. 
00:10:03 Katie 
So I had then a follow-up question, which was, when you hear, hey, can I give you some feedback? 
00:10:10 Katie 
What is your immediate reaction? 
00:10:12 Katie 
And it's dread, panic, oh no, what did I do? 
00:10:17 Katie 
So that is a core starting point that I focus on with managers and leaders is if you want to have a good conversation, start by not opening it in a way that is going to immediately get the wall of defensiveness up. 
00:10:32 Katie 
If 90% of people don't want to hear, hey, can I give you some feedback? 
00:10:35 Katie 
Maybe let's just not start a conversation that way. 
00:10:40 Pia 
Done quite badly, isn't it? 
00:10:41 Pia 
So people have had a sort of, over the years, it's been practiced clumsily or delivered harshly or not factually correct. 
00:10:52 Pia 
That's probably why it has a triggering impact. 
00:10:54 Katie 
Yeah. 
00:10:55 Katie 
And also, I always think about when I talk about with managers and leaders is when you see a reaction from someone, be cautious of labeling that reaction because the external display can often be different than the internal experience. 
00:11:10 Katie 
So one story that I tell in my book is that when I was 22, I received feedback from my manager, Bridget, and she said, hey, I want to let you know that everyone else thinks you're defensive when you receive feedback. 
00:11:23 Katie 
And the first words out of my mouth, I kid you not, were, no, I'm not. 
00:11:27 Dan 
Perfect. 
00:11:29 Dan 
Perfect. 
00:11:29 Katie 
So if I were to go back to Bridget and say, hey, Bridget, remember that conversation, how would you describe my reaction? 
00:11:37 Katie 
She would describe me as defensive. 
00:11:40 Katie 
What I was experiencing internally was, wait a minute, I'm the A student. 
00:11:47 Katie 
I'm the high achiever. 
00:11:48 Katie 
I have never been told that I'm not good at something. 
00:11:51 Katie 
What do you mean? 
00:11:53 Katie 
And I was embarrassed. 
00:11:55 Katie 
I was embarrassed and disappointed in myself. 
00:11:58 Katie 
But what she saw was defensiveness and that's how I was labeled. 
00:12:02 Dan 
Yeah, so interesting. 
00:12:04 Katie 
So it's a loaded topic for a lot of people. 
00:12:06 Dan 
It really is. 
00:12:07 Dan 
It really is. 
00:12:08 Dan 
And Katie, you've just written this book. 
00:12:10 Dan 
It's getting great reviews. 
00:12:12 Dan 
To write a book is a big, there's a lot of work, but also you must have seen something was missing around the thinking and learning about feedback. 
00:12:22 Dan 
What was that hole that you're filling with this book? 
00:12:24 Katie 
Yes, there's no shortage of people understanding why feedback is important. 
00:12:30 Katie 
And I find that much of what I have read focuses on, well, you need to give feedback because it's how people grow and you need to do this because why? 
00:12:40 Katie 
And that's not what managers particularly are hungry for. 
00:12:45 Katie 
They understand they need to do it and they want to do it. 
00:12:48 Katie 
They're afraid because they don't know how. 
00:12:51 Katie 
So I wanted to focus on the how. 
00:12:54 Katie 
How do you have a conversation that is honest and direct and doesn't lose the relationship? 
00:13:02 Katie 
So when I talk about fearless feedback, that's what it is, is say what needs to be said without losing the relationship. 
00:13:08 Katie 
And that's my focus 
00:13:10 Katie 
And that's what I wanted to get into people's hands is here's how you do it. 
00:13:15 Katie 
And then also all the fine tuning pieces that all of us just figure out through decades of screwing up and learning from of the things like, well, what do you do when someone's personal life is falling apart, but their performance is impacted? 
00:13:30 Katie 
And the number of people that come to me and say, Katie, can I still give them feedback? 
00:13:35 Katie 
Yes, and here's how you can do it in a way that is caring and kind and serves the need of the business and the person and taking a really human approach to it. 
00:13:45 Dan 
And the fearless piece, whose fear did you have in mind? 
00:13:50 Dan 
Was it the giver or the receiver of the feedback or both? 
00:13:52 Katie 
Oh, good one, good one. 
00:13:55 Katie 
Now that you say, I mean, what I had in mind was the manager of, what, put the fear aside or frankly, have the fear and do it anyways. 
00:14:03 Katie 
But you're right, from a receiver standpoint, there is a component of, hey, there's not a bear chasing you. 
00:14:12 Katie 
When it's done well, really serves your engagement, your performance. 
00:14:16 Katie 
and your development. 
00:14:18 Pia 
So you talked about how and the practical component. 
00:14:21 Pia 
So step us through. 
00:14:22 Pia 
What is the best way to give feedback? 
00:14:24 Pia 
Let's blow some of the myths of the good and bad sandwich. 
00:14:28 Katie 
Definitely not that one. 
00:14:30 Pia 
Definitely not that one. 
00:14:31 Katie 
No. 
00:14:32 Katie 
My fearless feedback framework has three components, mindset, relationship, and delivery. 
00:14:38 Katie 
So when you are operating at the intersection of those three, what that means is that you have a strong mindset. 
00:14:44 Katie 
So you are going into the conversation 
00:14:47 Katie 
thinking, I have information that's going to help this person be their best. 
00:14:51 Katie 
That's a very different starting point for the conversation than, oh gosh, I need to give them feedback. 
00:14:58 Katie 
Oh gosh, they're going to get defensive. 
00:15:00 Katie 
If that's how you're approaching it, you're already in a losing position. 
00:15:06 Katie 
So get into a mindset that serves you and whomever it is that you're sharing feedback with. 
00:15:12 Katie 
The second component is relationship. 
00:15:14 Katie 
So how are you building that relationship from the start? 
00:15:18 Katie 
What is the trust and safety that you were building from the start? 
00:15:22 Katie 
And then how are you maintaining trust and safety within the interaction? 
00:15:26 Katie 
So again, they don't feel like a bear is chasing them. 
00:15:29 Katie 
So they're in fight or flight. 
00:15:31 Katie 
And instead, in this moment of, 
00:15:34 Katie 
Okay, I can have this conversation. 
00:15:36 Katie 
This is simply just a conversation. 
00:15:39 Katie 
And then the third component is delivery. 
00:15:41 Katie 
And that's where you are refining and thinking about your word choices and the structure of your message. 
00:15:47 Katie 
But in my observation, most people just go to wanting to learn about the delivery and they still struggle because they're missing the mindset in the relationship components. 
00:15:58 Katie 
So those three are the starting points. 
00:16:01 Pia 
And it's almost a little bit like if we do have to deliver a tougher message, that causes such a degree of angst that we forget the relationship. 
00:16:09 Pia 
It's almost like we blurt out the feedback just to get it out. 
00:16:13 Katie 
Yes. 
00:16:14 Katie 
And that was the experience that actually, like I referenced 
00:16:17 Katie 
my neighbor, she was dreading this conversation and she was waiting for my book so she could read it to then have this feedback conversation in this performance review. 
00:16:26 Katie 
And she said, she was like, that mindset in relationship, she said, what I really realized is I really like this person. 
00:16:33 Katie 
I really want them to be successful. 
00:16:35 Katie 
So I should just be honest and direct. 
00:16:38 Katie 
I'm like, bingo, yes. 
00:16:41 Katie 
There is then a really mindful structure that comes within the delivery. 
00:16:46 Katie 
And that's where I 
00:16:47 Katie 
What is your headline? 
00:16:48 Katie 
So how are you opening it in a way that is really speaking to their self-interest, sharing your observation, and then pivoting into what I call the ask, which is putting your coaching hat on and co-creating a path forward because feedback without action 
00:17:07 Katie 
without sharing and talking about a path forward, that's not feedback, that's criticism. 
00:17:12 Dan 
Yeah. 
00:17:13 Dan 
That's a nice definition. 
00:17:14 Katie 
Right? 
00:17:15 Katie 
The number of times that people are like, they get their performance review or feedback, hey, you know, I need you to be more strategic. 
00:17:21 Katie 
And they walk away and they're like, okay, but how? 
00:17:25 Katie 
What do you mean more strategic? 
00:17:27 Dan 
Definitely. 
00:17:28 Katie 
So my framework focuses on you need to get to a place of now help them know what to do moving forward to make progress on this observation. 
00:17:38 Dan 
I love the way you've gone deeper before just thinking about the do, but there's a sort of we not me piece to the relationship and there's a be piece if you like. 
00:17:45 Dan 
But in the actual approach, there are a lot of feedback models out there, aren't there, that it's almost like you're preparing for a monologue. 
00:17:52 Katie 
Yeah. 
00:17:53 Dan 
It's sort of, I say this and then I say, 
00:17:55 Dan 
and then I say this. 
00:17:56 Dan 
And actually, it has to be a conversation. 
00:17:58 Dan 
I really like, and let's face it, there has to be this moment of, right, I am actually talking now and I'm giving you a specific example that's really fair, all of that stuff. 
00:18:07 Dan 
I like the ask piece. 
00:18:09 Dan 
This is different, I think, from what I've seen before, because you do need to let the other person's views enter the conversation, don't you, and co-create. 
00:18:16 Dan 
Could you double click on that a little bit and what does that look like? 
00:18:19 Dan 
Yeah, that'd be great. 
00:18:20 Katie 
Yeah, you're right. 
00:18:21 Katie 
What I tend to observe is that folks get really 
00:18:25 Katie 
on what happened and why that was a problem. 
00:18:29 Katie 
Yes. 
00:18:29 Katie 
And this is less about what was the problem and I want to focus more on what do we want to do differently moving forward. 
00:18:39 Katie 
So first taking that mindset also reduces the reaction from the person because we're not rehashing all of the bits and pieces that led us here and instead saying, okay, so given that didn't go how you or I wanted it, 
00:18:56 Katie 
What are you thinking about that you want to do differently next time? 
00:19:00 Katie 
Or when you are addressing the really tough conversations like someone is passive aggressive, someone takes on a condescending tone, more of the interpersonal behaviors that as we all know 
00:19:12 Katie 
the further you go in your career, those are the things that hold you back. 
00:19:15 Katie 
It's not your hard skills. 
00:19:17 Katie 
And those interpersonal behaviors, those are the feedback conversations people put off. 
00:19:22 Katie 
They're like, Oh, it's just their personality. 
00:19:23 Katie 
I'm like, but it's getting in the way of their success. 
00:19:26 Katie 
So in that type of conversation, the ask then really gets back into, Hey, can you relate back to that moment when your tone shifted and what was that experience for you? 
00:19:38 Katie 
And knowing what you know now, 
00:19:41 Katie 
what feels like a good step in the next direction. 
00:19:45 Katie 
So it's not accusatory, but it's, hey, we are jointly figuring out there's another way to do it differently in the future. 
00:19:51 Katie 
And that's what I'm more focused on. 
00:19:53 Pia 
Yeah, it's a more curious mindset rather than. 
00:19:57 Pia 
a blame. 
00:19:57 Pia 
I think that's that criticizing that people probably actually feel most sensitive to. 
00:20:02 Katie 
Absolutely. 
00:20:03 Pia 
When they're probably actually doing their best, but it just may not have landed as well as it could have done. 
00:20:08 Katie 
Yeah, absolutely. 
00:20:10 Katie 
You know, this continuing on the ask in this coaching component, certainly when, you know, think about performance management. 
00:20:16 Katie 
So I work with a lot of managers. 
00:20:19 Katie 
They're like, well, how do I get their performance turned around? 
00:20:21 Katie 
And how do I hold them accountable? 
00:20:24 Katie 
And I'll say, okay, let's talk about it. 
00:20:26 Katie 
So they miss their metrics. 
00:20:28 Katie 
Okay, so let's talk about it. 
00:20:30 Katie 
Hey, I can't help but notice that. 
00:20:33 Katie 
So there was a miss and I want to set you up for greater success. 
00:20:36 Katie 
So what I noticed was you had X, Y, Z. 
00:20:39 Katie 
So let's you and I sit down and brainstorm. 
00:20:43 Katie 
What's your pipeline looking like? 
00:20:44 Katie 
What are you noticing is getting in the way? 
00:20:47 Katie 
What hurdles can you anticipate? 
00:20:49 Katie 
How are you thinking you want to address those? 
00:20:51 Katie 
And then when they start to come with the, well, I guess what I could do is the manager gets to fan the flame on that. 
00:20:58 Katie 
Yeah, keep going. 
00:21:00 Katie 
And what else do you want to do? 
00:21:01 Katie 
Okay. 
00:21:02 Katie 
And what support can I lend? 
00:21:03 Katie 
So when we're thinking about feedback of how can you put them in the driver's seat and the manager playing the role of coach and support and guiding them, 
00:21:13 Katie 
But it's not, okay, and here's your action plan. 
00:21:16 Pia 
Yes. 
00:21:17 Pia 
Yeah. 
00:21:17 Katie 
Not going to be as effective. 
00:21:18 Pia 
And Katie, the other side of things is that sometimes people that you coach don't want to take the actions and they're trying to put the monkey back onto the coach's back. 
00:21:27 Pia 
And it's difficult to have a cooperative conversation because they're trying to not take full accountability the actions they've got to take. 
00:21:36 Pia 
How do we get around that one? 
00:21:37 Pia 
Because you could end up just being a bit of a yes person and being all sort of curious and supportive, but nothing actually happens. 
00:21:43 Katie 
Absolutely. 
00:21:44 Katie 
I think about, you're in those moments where your gut is telling you, I'm not sure they're bought into this. 
00:21:51 Katie 
I think the first step is pay attention to your intuition. 
00:21:54 Katie 
So if you are sensing that they're not really bought in and they're giving you a fake approval or they're giving you fake buy-in, leverage your intuition and say, hey, let's pause here. 
00:22:03 Katie 
I'm sensing in between the lines that maybe there's some hesitation here. 
00:22:07 Katie 
Tell me more. 
00:22:08 Katie 
So first try and draw it out. 
00:22:09 Katie 
But when I think about folks not implementing 
00:22:13 Katie 
There are a couple of things that I have referenced in the book of one is, are they bought into it? 
00:22:19 Katie 
Do they know why this is in their best interest? 
00:22:22 Katie 
Do they agree that this is in their best interest to make these improvements or changes? 
00:22:27 Katie 
Because if they don't think that, and I tell a story in the book as well, I was once told to tone down my energy when I was leading group training sessions. 
00:22:38 Katie 
I have fully disregarded that feedback. 
00:22:40 Pia 
Yeah, well done. 
00:22:41 Pia 
Thank you for that. 
00:22:42 Katie 
Yes, because I didn't see how that was in my best interest or aligned with my aspirations. 
00:22:48 Katie 
So I have consciously not implemented that feedback. 
00:22:51 Katie 
So there should be an exercise that the manager goes through that if you shared feedback and they aren't implementing, okay, well, were they bought into why? 
00:23:01 Katie 
Was there mutual accountability that you created? 
00:23:03 Katie 
So at the end of that feedback conversation, did you talk about, hey, what makes sense for us to follow up? 
00:23:09 Katie 
What might be next steps that would make sense as, or what might be a cadence for us to check in on how you're doing in this area? 
00:23:17 Katie 
So if you didn't create accountability at the end of the conversation, there's an opportunity. 
00:23:21 Katie 
And then ultimately, I do start to get to the point where if folks are still not implementing, we can't want it more than they do. 
00:23:30 Pia 
No, I think that's so true. 
00:23:32 Pia 
That's the way of actually co-building the solution. 
00:23:35 Pia 
They've got to want it the same, if not more. 
00:23:38 Pia 
And so it's that whole thing of being coachable. 
00:23:40 Pia 
And some people, I've come across it, they're not interested, and that's okay. 
00:23:44 Pia 
But it's a different type of conversation then. 
00:23:46 Pia 
That's not really a coaching or a feedback type of conversation. 
00:23:50 Katie 
Well, interestingly, I have a little bit of an additional point of view, which is my starting place for conversations is first thinking about what is the type or the purpose of the conversation. 
00:24:00 Katie 
So is it an instance 
00:24:01 Katie 
that you're addressing? 
00:24:02 Katie 
Is it a pattern of performance or behavior that you're addressing? 
00:24:06 Katie 
Or is it a role fit? 
00:24:07 Katie 
So if you're getting to a place where you've given feedback and on an instance of something happening, whatever, and they didn't implement feedback, okay, well, they do it again. 
00:24:18 Katie 
It's now a pattern. 
00:24:20 Katie 
You now have a pattern conversation where it's not you did this again. 
00:24:23 Katie 
It's I'm noticing a pattern of behavior or a pattern of performance. 
00:24:29 Katie 
that's not going to suit your future success. 
00:24:32 Katie 
If they still don't take anything and don't make improvement, you may then elevate to a role fit conversation where, hey, I want to have an open and honest conversation about the extent to which this role is suiting your needs and mutually meeting the needs of the business. 
00:24:49 Katie 
What I'm observing is we've had conversations about XYZ and there haven't been changes. 
00:24:54 Katie 
So let's you and I have an open dialogue around the extent to which 
00:24:59 Katie 
this is still feeling like the right role for you. 
00:25:01 Dan 
I think your philosophy, Katie, will help to minimize the number of those situations you have. 
00:25:08 Dan 
Because if I look back to when I was being raised as a manager, when dinosaurs roamed the earth sort of in the 90s, feedback then was a, if I think about the spirit of it, was almost like this person is not fitting. 
00:25:20 Dan 
They're being difficult, their behaviors are aligned, and how are you going to get them aligned to what you want? 
00:25:27 Dan 
It might be 
00:25:28 Dan 
they're showing up late at work or get them to show up on time. 
00:25:31 Dan 
Whereas I think your approach is actually this is about them. 
00:25:34 Dan 
How can you help them to succeed? 
00:25:36 Dan 
And I think that is automatically a more enrolling, whereas. 
00:25:40 Dan 
I've just got to show up at your workplace at nine o'clock. 
00:25:41 Dan 
I'm going to rebel against that because I need to drop my kids at school. 
00:25:44 Dan 
Actually, if it's about how I can succeed more, I think it's fundamental to what you're doing and it's a big shift as well. 
00:25:51 Dan 
I think that's going to be helpful. 
00:25:53 Katie 
Yeah, that's a core teaching within the headline. 
00:25:56 Katie 
So when you are crafting your headline to then deliver your message is that headline should have a component of leading with what's their interest. 
00:26:05 Katie 
So what's in it for them? 
00:26:07 Katie 
It's going to be a very different conversation 
00:26:10 Katie 
of, hey, I'm needing you to adjust your communication, or I need you to improve your strategic thinking so that you can blah, blah, blah. 
00:26:20 Katie 
lands very differently than, hey, I'm seeing a way for you to level up within your role and have a greater impact within the team. 
00:26:28 Katie 
And the topic I want to chat through is strategic thinking. 
00:26:31 Katie 
Do you have a few minutes? 
00:26:32 Katie 
That's a headline. 
00:26:33 Katie 
And all of a sudden, their wall of defensiveness has not risen. 
00:26:37 Katie 
Oh, okay, I can have greater impact. 
00:26:39 Katie 
Now you're speaking my language. 
00:26:41 Katie 
And now they're open and remaining in a conversation and it's not a monologue. 
00:26:45 Katie 
Fantastic. 
00:26:46 Pia 
And also it's not power based, which I think is the other part with feedback. 
00:26:50 Pia 
When there's inequity of power and you've got a manager, that immediately creates, well, sometimes discomfort from the manager side of things, sometimes triggering from someone who's receiving it. 
00:27:02 Pia 
And I put down here, you talk about the headline. 
00:27:04 Pia 
It's actually how can you enroll people in wanting to be better and that they can feel comfortable and 
00:27:11 Pia 
safe, that we're all good at some things, not so great at others, and we're all evolving, but that we'd like to get better, and this might be really useful. 
00:27:20 Pia 
It may not be, but it could be. 
00:27:22 Katie 
I always talk about it. 
00:27:23 Katie 
I don't fundamentally believe people wake up and just say, you know what? 
00:27:27 Katie 
I'm going to be mediocre today. 
00:27:28 Katie 
So it's fascinating when I work with leaders who are like, well, you know, I don't think I can push them any further. 
00:27:37 Katie 
I don't think they're capable of more. 
00:27:39 Katie 
I'm like, but have you tried? 
00:27:41 Katie 
are assuming that they're not capable or that they don't want to make themselves proud. 
00:27:46 Katie 
And just about every person I've ever had the privilege of leading, they want to do their best. 
00:27:53 Katie 
They want to be able to get that praise and forward it along to their parents or their partner or their siblings. 
00:27:58 Katie 
So we have to go in with a mindset of let me care deeply for their wellbeing and let me hold a high bar and let me coach them to get to that high bar because I believe in 
00:28:11 Katie 
And I know that they're capable. 
00:28:13 Dan 
It's really powerful, Katie. 
00:28:14 Dan 
One of the other things I've heard, all kinds of things said around feedback is when to give feedback. 
00:28:19 Dan 
And I've heard all kinds of, in fact, I've heard nonsense talked about it in my view. 
00:28:23 Dan 
What's your view on this? 
00:28:24 Dan 
When's the best time to give feedback? 
00:28:26 Katie 
I view feedback as food in your teeth. 
00:28:29 Katie 
So other people see it, you don't. 
00:28:33 Katie 
And it's a question of if you are seeing food in someone else's teeth, how long are you going to let it sit there? 
00:28:39 Katie 
And the longer you let it sit, how annoyed, frustrated, embarrassed are you when someone finally tells you? 
00:28:48 Katie 
So that is fundamentally how I think about it, which is you are having an observation of someone, you are seeing food in their teeth, quote unquote, they aren't seeing it. 
00:28:59 Katie 
So the kindest thing to do is to be timely about it. 
00:29:03 Katie 
So I think timeliness is the most important thing. 
00:29:06 Katie 
I think far too often leaders are like, well, I don't have their one-on-one until two weeks from now. 
00:29:12 Katie 
Like, oh, that's not going to cut it. 
00:29:15 Katie 
And then when I position it as, okay, imagine it were food in their teeth. 
00:29:19 Katie 
Imagine it were food in your teeth. 
00:29:20 Katie 
How long would you want to walk around that way without knowing? 
00:29:24 Katie 
And all of a sudden that conversation happens. 
00:29:28 Dan 
It's the evening. 
00:29:29 Dan 
I had spinach 
00:29:29 Dan 
for breakfast, didn't the one someone tell me? 
00:29:34 Katie 
Exactly. 
00:29:35 Dan 
Nice one. 
00:29:36 Dan 
Excellent. 
00:29:37 Dan 
So obviously we want everyone to buy your book. 
00:29:39 Dan 
That's the first thing. 
00:29:40 Katie 
Yes, please. 
00:29:41 Dan 
Rush out, fearless feedback. 
00:29:42 Dan 
But if we boiled that down, what's one thing that you see that either managers get stuck on or you think it conversely would be a really good first step for them to move better into this world? 
00:29:54 Katie 
First step I always go with is mindset. 
00:29:57 Katie 
So if you are walking on eggshells, you sound like you are lacking conviction, lacking confidence. 
00:30:05 Katie 
So why is the other person going to listen to your message? 
00:30:09 Katie 
Versus if you go in and just fundamentally believe in your core, I have information that's going to help this person be better. 
00:30:18 Katie 
The weight of that conversation 
00:30:21 Katie 
is so much less. 
00:30:23 Katie 
So if there's any starting place and making a baby step, it's first just shifting how you're thinking about it so that you can come at it as a human and not be experiencing this dread and lack of conviction. 
00:30:37 Dan 
Thank you. 
00:30:38 Dan 
And our final question, as always, Katie, is do you have a media recommendation for us? 
00:30:44 Dan 
A book, podcast, whatever. 
00:30:47 Katie 
I have been, it's feeling incredibly timely and I'm hoping that your listeners also think it's very timely. 
00:30:53 Katie 
So the book is called Still Human: How to Build Organizations Where Leaders and Teams Thrive with AI. 
00:31:00 Katie 
And the concept that they get into, and this is written by two women based in Denver, Colorado, they really explore this human edge concept and how to not lose your humanity 
00:31:14 Katie 
in this transformational age of AI. 
00:31:18 Katie 
And I just think that the takeaways within there are really, really powerful. 
00:31:22 Katie 
So that's something that I have been reading. 
00:31:25 Dan 
Marvelous. 
00:31:26 Pia 
It is the time to be more human, have human conversations. 
00:31:30 Pia 
sometimes have the brave ones. 
00:31:32 Pia 
I think that's that whole essence that you've talked about, how to have a conversation that's got the right relationship and the right mindset to really move things forward and to come with the best intent and to really value what we all do and give feedback in the spirit of that. 
00:31:47 Katie 
Yeah, absolutely. 
00:31:48 Dan 
Wonderful. 
00:31:49 Dan 
Katie, thank you so much for being on the show. 
00:31:51 Dan 
It's about time, but I think we've timed it perfectly now with your book. 
00:31:54 Dan 
So thank you. 
00:31:55 Pia 
Yeah, it is. 
00:31:57 Pia 
Thank you. 
00:31:57 Katie 
Wonderful, wonderful. 
00:31:58 Katie 
What a pleasure you two. 
00:32:00 Katie 
That was fun. 
00:32:01 Katie 
Thank you for having me. 
00:32:02 Dan 
It's a joy to have you on the show. 
00:32:03 Dan 
Thank you, Katie. 
00:32:04 Dan 
Best of luck with all your work and the book. 
00:32:06 Katie 
Thank you so much. 
00:32:09 Pia 
I've worked with some teams where it's a little bit like everyone's skirting around the issue and everyone's 
00:32:17 Pia 
not really wanting to use another analogy or metaphor, not grasping the nettle and not having that ability to give feedback, name what's going on in the room, that fear of the straight talking, that challenging, it's almost like a psych safety sort of challenge in the status quo. 
00:32:36 Pia 
But it ends up with a real sort of murky middle where everything's nice but not defined and everyone's really just trying to 
00:32:46 Pia 
I think they feel a sense that no one will go first and actually give that feedback or say how it is. 
00:32:53 Pia 
And then the group just avoids the situation, avoids the conversation. 
00:32:57 Dan 
So how do you break that? 
00:32:59 Dan 
Because patterns are sort of quite embedded, aren't they? 
00:33:01 Dan 
How do you break that and start getting them onto a new level? 
00:33:05 Pia 
Yeah, well, quite often that's what they feel they're paying you for as a coach to say what they can't say. 
00:33:11 Pia 
But actually what the coaching is trying to do is to give them the tools to be able to have 
00:33:16 Pia 
that conversation in a really constructive way and to not have fear of playing the ball, definitely not playing the person, but being able to play the topic. 
00:33:26 Pia 
So calling it how you see it, seeing it, naming a dynamic or a communication or cause and effect and giving feedback through a specific example. 
00:33:37 Pia 
And I think it does have to be specific. 
00:33:40 Pia 
When you launch out into broad statements, it's really not helpful. 
00:33:44 Pia 
And then I think sometimes using 
00:33:46 Pia 
using the feedback, actually using a question to raise the feedback. 
00:33:50 Pia 
How do we think we're doing with this or what do we think? 
00:33:53 Pia 
So you're bringing feedback as a construct in better into the centre of the conversation and then everyone can have a point to it. 
00:34:02 Dan 
Yeah, that makes a lot of sense. 
00:34:03 Dan 
One approach I've taken actually is to build that habit is to sort of have a ladder of feedback because I think the toughest 
00:34:11 Dan 
is sort of that real development feedback, like the body odor one. 
00:34:15 Dan 
But that's actually really on that top rung. 
00:34:18 Dan 
Whereas actually I've found it's been helpful to get teams to learn to talk to each other and give feedback. 
00:34:24 Dan 
So the first one is actually, this is what I appreciate about you. 
00:34:27 Dan 
This is something really positive. 
00:34:28 Dan 
I just want to give you some feedback. 
00:34:29 Dan 
This is something that I think you've got a real strength about. 
00:34:32 Dan 
And it weirdly starts to grow that muscle. 
00:34:34 Dan 
You can then sort of add a little bit of, I think where it would be even better if would be this. 
00:34:39 Dan 
And it's just a little nudge 
00:34:40 Dan 
up and this is not to do, pardon the language, the **** sandwich, which is, oh, you're really good at this, you're terrible at this, and you're, oh, but that thing. 
00:34:49 Dan 
So it's not that. 
00:34:50 Dan 
It is actually just growing that muscle to be able to just, even better. 
00:34:54 Dan 
And then at the top of the tree is this, look, we need to have a conversation. 
00:34:58 Dan 
It's like this and getting stuck into it. 
00:35:00 Dan 
In fact, I was coaching a leader this week about it and sort of, you can't do that. 
00:35:04 Dan 
I think that piece of going into an actual high level conversation about feedback with a, so how are you doing? 
00:35:10 Dan 
So you do have to get stuck in. 
00:35:12 Dan 
It doesn't matter. 
00:35:13 Dan 
Or I tell you what I really like about you is this and you're just waiting for that. 
00:35:16 Dan 
But contrarily, if you like, that sort of learning escalation can be really helpful. 
00:35:22 Pia 
It's interesting because, again, pre-pandemic, feedback was talked about a lot. 
00:35:28 Pia 
And it was really a core part of development for managers and leaders. 
00:35:35 Pia 
And it's sort of brought out of the mothballs at the moment. 
00:35:38 Dan 
Yeah, right. 
00:35:39 Pia 
Whereas if you're trying to create a culture that is, you know, this high challenge, high support, feedback is an amazing mechanism to build and grow and develop people. 
00:35:52 Pia 
If it doesn't lead somewhere, if it doesn't have a specific intent, and this is what Katie said, then it loses its power. 
00:35:59 Pia 
It's not really feedback. 
00:36:00 Pia 
That's criticism. 
00:36:01 Dan 
Yeah, yes, exactly. 
00:36:03 Dan 
Yes, I think Katie's point was really 
00:36:05 Dan 
good there. 
00:36:05 Dan 
I was thinking back to when I first came out of the enterprise world into consulting and there was a ritual where we would deliver together to a room and then at the end there was a wash up and you're going to get criticism and there would be a sort of a page about you doing your job. 
00:36:20 Dan 
And it was just doof, doof, doof, doof, really like this. 
00:36:23 Dan 
When you said this, you missed that point about so-and-so if you referred to that. 
00:36:27 Dan 
I noticed the room did that when that happened. 
00:36:29 Dan 
You know, the energy went up. 
00:36:31 Dan 
But I mean, it was fantastic because it was sort of totally neutral, actually. 
00:36:34 Dan 
It wasn't a sort of, it was really about helping us all to do a better job, to have a better impact. 
00:36:39 Dan 
And I think if you can build that habit in a team, you've got to make yourself a real winner, but it takes a while. 
00:36:44 Dan 
I think the only bit thinking about, I'm very interested in the timeliness of feedback. 
00:36:49 Dan 
And I think that Katie's point about the spinach in your teeth, you know, sort of you get to the end of the day that you had spinach for breakfast, why didn't someone tell me? 
00:36:57 Dan 
I think the only thing I'd say is I feel like feedback should also be 
00:37:00 Dan 
made at the right time. 
00:37:01 Dan 
You will hear people saying the best time for feedback is immediately. 
00:37:05 Dan 
Well, is it? 
00:37:07 Dan 
sometimes people are upset about something, sometimes it's not the right time. 
00:37:11 Dan 
And so choosing the time when it's going to have the best impact is probably the guide. 
00:37:16 Dan 
But equally, Katie's right, the tendency is to wait to hold off and that's a tendency to resist. 
00:37:23 Pia 
I agree with that. 
00:37:23 Pia 
I think sometimes when things haven't gone, 
00:37:26 Pia 
as well as you would like them to go. 
00:37:28 Pia 
Giving feedback immediately when you're hurt and you're processing it. 
00:37:32 Dan 
Yeah, exactly. 
00:37:33 Dan 
It's not right. 
00:37:34 Pia 
You haven't got the ability. 
00:37:35 Pia 
Sometimes you catastrophize and make it even worse than it was or you're just bombed. 
00:37:40 Pia 
And so you beat yourself up. 
00:37:41 Pia 
So I think that is a good reason not to do it. 
00:37:44 Dan 
Yeah, and wait till everyone's in the right space for it. 
00:37:46 Dan 
Yeah, definitely. 
00:37:48 Dan 
Fantastic stuff. 
00:37:48 Dan 
Well, I encourage our readers to go out and buy Fearless Feedback and start doing some of it. 
00:37:53 Dan 
But that is it for this episode. 
00:37:54 Dan 
We Not Me is supported by 
00:37:55 Dan 
Squadify. 
00:37:56 Dan 
Squadify helps any team to build engagement and drive performance. 
00:37:59 Dan 
You can find show notes where you're listening at squadify.net and if you've enjoyed the show, please share the love and recommend it to your friends. 
00:38:07 Dan 
We Not Me is produced by Rob Lawrence. 
00:38:09 Dan 
Thank you so much for listening. 
00:38:11 Dan 
It's goodbye from me and it's goodbye from me.