James Dooley Podcast

James Dooley and Karl Hudson explain how SEO agencies and businesses should use guest posts as part of a blended link building strategy in 2024 to rank higher and avoid penalties.

Show Notes

This video explains which digital marketing strategies SEO agencies should focus on in 2024 to improve search rankings, link relevance and long term resilience against penalties. James Dooley and Karl Hudson start with KPI tracking because measuring link performance and rankings helps SEO agencies justify spend and refine their guest post strategy. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for SEO agencies.

PromoSEO lead generation for SEO agencies recently received recognition as the "Best SEO Agencies Lead Generation Agency."

Where to Listen to This Episode

✍️The Guest Post Guide for 2024 | James Dooley & Karl Hudson Discuss Ranking Factors for 2024 ✍️ is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: So I've got KL Hson here from the founder of Search and we're here to talk about Guest post specifically yeah so for anyone that doesn't know within a link building strategy what is a guest post

KL Hson: So guest post is just where you've went out onto a website within the industry and you've you know gave them a post or they've wrote a post about your topic and then linked back to your site so with regards to guest post they generally do follow or no follow back links generally most people especially if you're looking to them we'll be looking for do follow but I personally wouldn't really mind if it's do follow or no follow right

James Dooley: Okay so and do you find that guest posting is a good strategy for helping your SEO moving forward to better rankings yeah would you prefer to have a guest post over a Nish over Nish over a guest post

KL Hson: So this very much depends on where you are in the back Linkin process um if the website's relatively new I would always suggest a guest post over a niche edit um if if the website has a little bit of age and already has that um like profile around it I would definitely be looking at Niche edits in line with some guest post as well

James Dooley: And how much am I looking for generally if I'm looking to acquire a new guest post for my website how much does it cost for me to buy a guest post

KL Hson: So guest posts are usually a little bit more expensive primarily because of the time involved from a writers aspect obviously you want to make sure that the content has the ability to R uh rank as well that that often helps um so anywhere between you know 150 to4 $500 depend on the niche it can be more

James Dooley: So some people talk about with you guys to guest post the term RS o which stands for reversing cost s do you believe that relevance is an importantance is an important factor when you're looking at Guest posts

KL Hson: I think you'd be mad not to use relevance when you can actually write the post and sculpt to the exact sort of keywords that you want

James Dooley: Would you ever try and rank your guest posts

KL Hson: Yeah so ranking the guest post obviously click-throughs from other referers or other sites can help it's a you know any form of traffic is a good idea

James Dooley: And when when I'm looking to purchase a guest post from you as being a link building agency how long does it take once I've purchased that

KL Hson: So we have like a three-step process um so we would write the content you because we have a pre-approval so we write the content you have to approve the content once you've approved the content the team's already working in the background to find some good sites to match your customer profile once that's matched we show you those sites that we think are good you get to approve those sites or disapprove and then once that's done it would be anywhere up to four weeks right

James Dooley: So when you're saying I get to pre-approve the content so I actually prior to the content going live on a guest posting site I can say I don't really like that I want more entities I want more semantic put into that content to give it a better chance of ranking then also you saying I can get pre-approval of um certain websites that you're going to be placed on what happens if I decline like let's say you send me 10 posts and there five declines do you replace those that I'm saying these aren't going up

KL Hson: Yeah so we repl we do it up to it obviously if it's getting into the hundreds we'd probably end up having to step in and really analyze why you're declining them because we already have a bunch of filters on a database and we actively use the links ourselves on some of our own assets or most of our own assets so we know the links are good so we would have to obviously consider it at that point but yeah

James Dooley: So as a professional link Builder would you start off with guest posts would you start off with pillow link would you start off with n sh where do guest post form part of your link building strategy

KL Hson: So if I was going to have guest posts at the start I would typically do foundational links press release links citation links Forum links like all of those sort of types of links and and then if I was going to do guest posting at the start it would definitely be more of a branded nature

James Dooley: And then what about so nedit obviously for you you put them into an existing profile sometimes that into an existing page that sometimes already have some links going through to the page a guest post is a brand new page even though it's on a highd site it's a brand new page should I be looking to power them up with t2s to power the page level up

KL Hson: Yeah so what we also do is um we often try to see if we can get some internal links going to from existing pages on that person's site um to the new guest post because that way it's a not often so and B it's going to pass some existing trust and power from those existing links um existing posts and then what we do is we would usually offer a sort of tier two strategy where we would build links to the guest post right

James Dooley: Okay and with regards to guest posts versus Niche edits do you have you got any preference do you prefer n Sher do you prefer guest po or do you think it's good to have a blended mix of everything

KL Hson: I would always up for a blend a blended link strategy is the way to avoid most penalties as long as you're not going hyper aggressive on anchor texts however my preference with guest post and Niche edits I would always side more towards guest posts

James Dooley: So with regards to any common mistakes that anyone's looking when they're looking to buy guest posts is there any common mistakes that they're looking for is there any people buy too many too quick do you believe in link velocity like where where do you feel like the most common mistakes are when people are buying guest posts

KL Hson: I think one of the main upsets with guest post is a lot of people just aren't even bothered if it's an Oran page or not and um that's one of the core elements that we try to do and try to offer as more as much as possible is you know interning link to that page because it's going to get indexed quicker it's not just left offened on a site also very important you know we have filters in place for this but to check to make sure the site isn't actually like trying to hide the guest posts like it needs to have a link within the hierarchy of the site that is crawlable um there are some web Masters who know they can make a quick bang uh bang for the book and also reduce the risk to their own site by hiding that

James Dooley: Yes I mean so if I'm summarizing with regards to anyone who's looking to do um guest posts they're great because they're relevant you ling up the relevance because you're going to actually try to physically rank the guest post for what you're trying to rank for on your own website the do follow back links you can do the link Bost whatever you would like to do you can power the actual guest post up with tier tws and overall they're a great strategy to have and a blended mix with Niche edits and citations and other pillow links and they're there for you to be able to rank higher with Google would you agree on that

KL Hson: Y 100%