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For so many modern, driven women, life is about being more than one thing. We’re multidimensional—and so are our conversations. We carry multiple identities; we can be both mother and artist; both attorney and entrepreneur. Both clinician and CEO. Both humble and proud. Life for women like us is about both. About…all of the above. It’s about the “and”...
00:00.00
heymarvelous
Hello and welcome to the and she spoke podcast I'm Jeni Barcelos and I'm joined by Sandy Connery and today we are talking about the power of 1 offer.
00:12.65
sandy
Um, one everything 1 1 1 one everything yes, excited about this.
00:17.57
heymarvelous
Yeah, so we are in the world of online business and that's a world where people generally try lots of things and throw them at the wall to see what sticks in the hopes of finding an online business that makes them heaps of money through passive income. So in general, we're here to dispel kind of a lot of the myths in this space but 1 of the things that we feel like needs to be dispelled the most is that you should have more than 1 offering in your business. If. Um, if you're struggling to get by and struggling to have a successful business. We see oftentimes people just like trying lots and lots of things and never really giving anything a chance to succeed.
00:59.50
sandy
Um, yeah I think the problem people experience is are not seeing the growth or not they want more money of course that's why we do business and when we when we're not like we sell something and we need more money. I Think a lot of people the solution to making more money is creating a new thing and going to sell that thing to increase the revenue and I get it logical right? It's super logical and I think that it comes from a place of being generous of.
01:21.72
heymarvelous
A.
01:32.61
sandy
Wanting to give I think it's I think the idea like oh I will give them a whole choice like my audience my clientele. Whatever I'll give them a whole like smorgasbord of products to sell or offerings to sell and then they can choose what they want and I will make more money because there's so many things. There to choose from so many different ways they can give my money but it actually Backfires. It's actually the opposite they get confused and don't buy anything at all.
01:59.91
heymarvelous
Yeah, and you end up with a super complicated mess on your hands and I actually think that this is like not just online business I'm thinking about this with like our farmers market business and my former Etsy business and like the more skews you have in a business.
02:15.37
sandy
Um I have.
02:17.90
heymarvelous
Like the more stress and complication right? like it's not better to have more like what store has the most things. It's like the dollar store like when you want to have an elevated business. You have a highly curated business with very few offerings or skews and I think that in the online space. We don't.
02:20.28
sandy
Um, yeah, oh my God right.
02:32.13
sandy
And then.
02:36.74
heymarvelous
Often recognize that these same rules apply you know that like less is more and so that's what we really want to dig into in this episode is that like you don't really want to be the dollar store of online business and so we want to show you a framework for doing things differently.
02:49.98
sandy
Yeah I think I think too like what we've been doing this for so long now it's almost I think it's coming up to 10 years and the 1 thing that we're witnessing is like if you can stick to a single offer you get to be known for that. And people get to know that thing and they're familiar with that thing and they're maybe not ready to buy that thing in the moment but they might come back months or in our case, what's happening years later to buy the thing that they like oh I know that thing exists and I keep hearing about it and I keep hearing it and I get your launchmails and I see your reels and I know about it I know about it. Okay now I'm ready to buy it. But if we had changed every three months they would not be knocking on our door to give us money right? like I think we underestimate the power of getting to be known for this 1 thing and doing it really really really? well.
03:35.17
heymarvelous
Um.
03:42.72
heymarvelous
Yes, so I think the reason this happened Sandy is because people don't want to put in the work to grow an audience so they have an existing audience like like usually everyone who starts a business has an audience and maybe it's 3 people or maybe it's 300 people, but everyone you have like an existing group of people ideally, when you're starting and then you know it's like an emotional an emotional thing to grow an audience and to to like build your list and build your social following and I think there's a lot of fear and discomfort around that kind of growth. So we just try to like sell.
04:18.12
sandy
Here.
04:21.89
heymarvelous
Different things to the same group of people because we don't want to participate in the discomfort of actually growing the group.
04:28.83
sandy
Well why would you go put yourself out there when you could just like hide behind your screen and create something That's really fun that you love to do which is usually teaching or coaching and just sell it to the people that you already know and you're comfortable talking with sure like that is comfortable.
04:37.66
heymarvelous
Um.
04:46.10
sandy
And that's exactly I think you're exactly right? That's the problem that if we stay comfortable in in business online or otherwise that's where we stagnate. That's where we get stuck. That's where everything stops and then we just spin in our mind about like why aren't they buying it and I have all these things and I don't understand and maybe I'll lower my price. Let's the other.
04:46.71
heymarvelous
Um.
04:53.40
heymarvelous
The.
05:05.39
sandy
Mistake that people make um this day like I'll just make this cheaper. Um, so I think like that somebody said like discomfort is the currency of your dreams right? like this is where we have to like witness. What's happening. Oh I Want to go make a new thing.
05:06.52
heymarvelous
Um.
05:23.23
sandy
Because I know how to do that. But if you really want to like make more money you got to stick with the 1 thing that you created initially that you know you can sell.
05:23.79
heymarvelous
Um.
05:29.92
heymarvelous
Yeah, absolutely and I will say until you reach a certain revenue goal right? and until you and then have that 1 thing in a marketing funnel that you can you know have going sort of in it in your sleep then it then it's you know it can be a great idea to add another thing.
05:35.32
sandy
Yeah.
05:48.40
heymarvelous
So we don't want to say like it's never more than 1 thing but it's 1 thing until you've reached a certain level of success with that 1 thing and predictability and and then we can change that post success conversation. We can save that for another episode. Um, that's. You know, most people never come close to getting to that level in business where they should have more than 1 offering.
06:07.32
sandy
Yeah, but caveat if you are working full time and this is a side hustle that doesn't mean that you that you keep your 1 thing of your full time job if that in that situation and you work on this other on 1 online offer or if you are. 1 on one coaching for example or 1 on 1 clients and that's bringing the revenue on you keep that an ad you know you you work on this um side hustle of the online business but it's like you don't take away your current revenue source is what I'm trying to say.
06:37.87
heymarvelous
Yeah, of course so we yeah we tend to exclude any like self-funding mechanism. So the thing that pays the bills is not what we're talking about if you are relying on.
06:47.16
sandy
Right? right? right? Keep that.
06:53.52
heymarvelous
Your business or your full-time job to pay the bills that is not what we're talking about. We're talking about your 1 kind of scalable online offering 1 scalable online offering not 14 things I mean we've actually seen because we're the founders of the marvelous platform.
07:03.84
sandy
Yeah.
07:10.65
heymarvelous
We've seen people over the years come onto our platform with like more than 10 offers like they're spending a week getting everything set up and they're literally going out with you know to send an email out to their email list to say my online shop is open and they have like forty forty seven things for sale. It's a terrible idea.
07:26.20
sandy
Yeah, and it's like we also have a shopify store and we also have like multiple things there but that is an entirely different business. So you're talking about is people who have different coaching packages or courses or memberships like.
07:30.47
heymarvelous
Those people never last. Yes.
07:45.30
heymarvelous
Um, yes, yes, freak frequently. We see these people. Yeah and it's it's because they don't You know they don't have the same experience that we have and they haven't learned the lessons the way that we have the hard way.
07:45.67
sandy
We will see people have 5 different types of memberships. For example, like terrible idea terrible idea.
08:02.13
heymarvelous
You know, truly these are life lessons that we also had to learn So it's not like we come out. We came out you know, swing in already when we were brand new online business owners like we made all these same mistakes. So please learn from our experience and.
08:04.53
sandy
Yeah.
08:12.87
sandy
Mistake So yeah, audience.
08:17.39
heymarvelous
And yeah, listen to the advice of your sage elders in the online business world.
08:19.91
sandy
So this stage elder is also going to say elder elder elder is going to say like I think that for some people to hear that like you could only sell 1 thing or you should only sell 1 thing I want to emphasize it doesn't mean in its current iteration like you create something you have a name. It has a. General purpose idea you know result for your client but you get to change and evolve that as you change and evolve in your teaching and your coaching. So um, you can take that one offering and just like figure out. How do you sell it. How do you describe it? what are the what is the language what is the the the um how are you describing it to those existing lists to those people your audience who are not on your list. You just keep working at it until it starts to take off. You don't abandon it and and start something new. So I just think there's a lot of um fear with like I'm stuck with this forever I don't like doing it doesn't work or what you know like an all those that's where the iteration comes you create something you try to sell it. You see what the results are you like iterate change um ad take away. Try to sell it again see with their you know it's like a circular like process that you continue through? yeah.
09:33.69
heymarvelous
Um, yeah I I love that and I think that that's like you can get the same juice and enjoyment as a creator from iterating as from making a new thing. So I think that like a lot of us are creators. By nature and creative and we want to have an outlet for that creativity. So I think that's such a great point Sandy just like pour that creativity into your current offer like you can still get your needs met by doing that without having to start from scratch and.
09:55.25
sandy
If.
10:02.46
heymarvelous
Just know that if you feel like making something because you feel like making it that's fine, but maybe just like separate that from your business you know like maybe get a hobby because I have had to and I know you do too like we both have like kind of maker things that we do outside of the scope of our online business that allows us to kind of like.
10:11.80
sandy
Ah.
10:22.28
heymarvelous
Exercise that creativity muscle without having to be like every two weeks we're making a new online course because like give yourself the outlet and just don't rely on that to be the thing that makes you money.
10:26.51
sandy
A hair.
10:34.27
sandy
Yes I think I think there's like when you say that like every two week's making a new online course that comes from like panic and from lack and from scarcity that I need to find something that they're going to buy like it's that kind of energy and I want to fuel that into like take a look.
10:42.26
heymarvelous
Um, yeah.
10:53.57
sandy
Closer look at what you have and how do you make it better in quotations. You know like what can you do to improve it. But more importantly to your point that you mentioned before is like you have to go constantly to find a new audience. You can't have a tiny audience and just sell over and over you burn your list out. So there's this two part thing where. You have to work hard on the 1 thing and keep getting better and better at it. But you also have to have a flow of new people into your list or onto your list which is what our visible program is about.
11:24.10
heymarvelous
Yes, it is what our visible program is about and it is it that visible program was created at a visibility week which we hosted last spring which was created ah out of.
11:29.56
sandy
This.
11:35.68
heymarvelous
Us recognizing the biggest need that we saw in our audience and in our client population over seven or eight years and I think that again this is the work like your job in as an online business owner is to be building an audience like that is your primary job is to be building an audience of true fans. And all of the things that you're making and selling for those people is like very much secondary to your primary job of being a thought leader and expert and a creator for this group of people and and doing work that matters enough. To cause people to come to you and gather around you um because your work is so magnetic and I and I think that that is maybe like a big identity shift for people when they're transitioning to the online space like that's not how or transitioning from a corporate job or a job in education or government.
12:22.14
sandy
1 yes.
12:31.82
heymarvelous
Like that's not what we're used to as being our job.
12:35.20
sandy
Yeah, no absolutely it is It is totally a mindset shift around what because Ah, what this looks like what this feels like to build ah to make money online I think it's so much fun. It's so amazing to work online. But I think people have to shift their idea of what.
12:46.88
heymarvelous
Um.
12:52.49
sandy
Actual work as you just said what that actually looks like it's not just like plastering things up for sale. There's It's so much. That's very shallow and superficial. We need to do the deeper work of finding the audience. And speaking to them and and selling something that they're so excited to buy and they knock. They're not going to be excited unless you are able to position it describe it tell them what the experience like it's all the copy writing and the marketing piece has to be nailed in order for you to make any kind of money online.
13:21.33
heymarvelous
Oh yeah, yeah, you know so we this is a redux of a podcast episode. We did like seven years ago or maybe six years ago called the power of 1 where we recorded basically the same exact episode many many years ago and I will one of the points that we made in that episode back in our. Old show which was called the soulful and Nba Podcast was that you needed to spend half of your time marketing in your business and ideally um, you you only have one offer because then half of your time is marketing one single offering you're and have a lot more success doing that and I would. Change like this is one of the things that I would change now that it's 2023 and we've really evolved the creator economies really come full circle and I would say it's more like 75 twenty five or eighty twenty even like your job your marketing job is your job like your job.
14:17.54
sandy
Ah, home and home.
14:18.15
heymarvelous
Creating free content producing high quality work every week for free to help build your audience and then to get those people on your email list like that is the vast majority of your job. It's not 50% anymore and so I think like.
14:30.17
sandy
Of more.
14:33.20
heymarvelous
That really does require that identity shift and it really requires like you to sit down and look at your calendar and how you plan out your week and your month in your work and to recognize that if you are spending most of your time in your business making content for your paying customers like you are like failing at this business model.
14:51.30
sandy
Yeah, yeah.
14:52.61
heymarvelous
And it's not your fault. You haven't listened to this episode yet. But now from this moment forward like please look at your calendar and evaluate how much time you're spending on your marketing because it should be almost all of your time.
15:05.67
sandy
Yeah, which I think will it if that can be heard and understood that will make everyone who's trying to do this their lives so much easier because it's clear as to what the struggle is. Why is this not working right? and so if we can just get everyone to think about this online business and at online craor differently because yeah, you're right when we did that there was no such thing there wasn't even ah it wasn't even a word So Creator Economy wasn't even wasn't even a thing.
15:35.30
heymarvelous
Right? The word? Yeah, no.
15:40.51
sandy
So but I think like I ah I know you also want to talk about like 1 marketing strategy. It's not just one that it is the power of 1 it is not just just having 1 thing to sell. It's also sticking with. 1 marketing strategy.
16:01.18
heymarvelous
Yeah, so this is kind of my jam and again this is what our entire visible course is about our visible program. Um, but essentially there's no one. Write channel on the internet. There's not like Youtube is better than Instagram when Pinterest is better than Twitter like that doesn't exist. There are you know a million ways to succeed online in marketing. And I think that because of that we tend to have shiny object syndrome when we encounter someone that we respect or we find someone having success in 1 particular strategic area over another and maybe we've been trying Youtube for eight months and we haven't like built our channel up very much. Then we see somebody over really like killing it on Tiktok and we're like I should just switch to Tiktok Tiktok is so much easier or it's working right now and the truth is is like any of these things can work if you know what you're doing and you stick to a plan and so there's no right like channel answer. But so I think what people end up doing is that they.
16:50.15
sandy
Ah.
17:02.65
heymarvelous
Divide their marketing time budget by like an infinite number of things because they're just constantly trying and half -assing at like 100 things and not sticking with a single strategy and so I think that what you need to do like what we teach is that you you pick sort of a visibility vehicle.
17:15.31
sandy
Ah.
17:21.84
heymarvelous
Which is like blogging or podcasting or youtub being you stick with that consistently every week for at least a year and then you pick ah sort of a primary amplifier which is a social media channel. But for most people and then you stick with that for a year and like you commit and you actually follow through. And you give yourself the time and the space and the grace to to even see what success could look like for you before you make a decision to change and and like I just think almost no one does that and yeah.
17:45.87
sandy
Correct. Right? Because you take a little you know stroll through Instagram it's like course creators are you still trying live launches those don't work anymore like and you're like bombarded with messages about what is working and what's not working like.
18:01.16
heymarvelous
Um, yeah.
18:07.90
sandy
Facebook group strategies or live launching or evergreen funnels or Facebook like it's endless. it's it's it's like what your clients feel when they land on your site and there's like 14 things to buy. That's what they feel like.
18:19.87
heymarvelous
Yeah.
18:22.22
sandy
And you feel like that was like what marketing thing should I be doing right now right? It's the same kind of confusion. Um, and it's basically any kind of confused buyer is a buyer that says no so um I think it's such a great idea and and and also if you can commit to the strategy that we teach that Jenny just described. You can just let everything else go and that's the beautiful part like could you just say I'm selling this one thing and I'm going to give this strategy a try for 1 year and then evaluate and decide and just stop.
18:43.93
heymarvelous
Are.
18:52.32
heymarvelous
Um.
18:55.20
sandy
Mental anguish of telling yourself. It's not working or I need to figure something out or I don't know or whatever. Whatever Story is going on in your brain. It is freeing.
18:55.33
heymarvelous
Is.
19:04.11
heymarvelous
Yeah, it's constraint right? It's giving you the gift of simplicity and and peace and I think that that's something that it's very lacking in the online business space and in the creator economy because we are constantly overstimated and overwhelmed by all the choices that we have in front of us.
19:11.25
sandy
Um.
19:22.27
sandy
Um, yeah, you're going to miss something.
19:24.00
heymarvelous
Yeah, so just like just choose like like investigate like go into our visible program. It's a lifetime program do the work to make the decision. That's right for you for a year and then and then just relax into that decision and stop second-guessing and I think that that's. There's so much freedom that comes from that and then if you want to play with anything else. It's just extra like it's just you stay committed to your single marketing plan and then like if a brand new social app comes out and you're like oh I want to do this for fun and you have time sure. But it's not part of your marketing Strategy. It's like. Ah, plaything for you and I think that it takes all the pressure off of it. It allows your work to become joyful and playful by by like having constraint in your business and I think that that's just like it's not just about that because.
20:07.68
sandy
Um.
20:15.36
heymarvelous
You know there's a lot we can say about productivity and the usefulness and the utility of productivity and how it plays into the patriarchy. There's like just a lot there but like there's some things that the productivity folks have right? and that's just essentialism simplicity like 1 thing just.
20:23.25
sandy
Um, and for.
20:32.80
sandy
Um, yeah, yeah, yeah, um.
20:32.16
heymarvelous
Like it makes your life a lot. It really does improve your quality of life and I think we can say without doubt at this point after this many years and having insight into this many people's businesses that it actually is what creates success like it just is.
20:46.88
sandy
Yeahp 100% without a doubt I worked for an if a not worked I worked with an efficiency coach not for and I remember her telling me just have one this was back in the days when I had my um orho at clinic and shoe store and she did this whole work to my whole office. And I was allowed 1 pen on my desk. That's it like 1 pen so that like your your job out. There is to have one product is like your 1 pen that you're going to to sell um just because of the confusion and the overwhelm of like always like where's the but like if you have 1 pen you will put it back in its spot and you will not lose it.
21:07.98
heymarvelous
Um.
21:23.76
heymarvelous
Um, yeah.
21:23.93
sandy
So okay, so I think we're kind of heading into our join hustle. So why don't we talk about the hustle first because I think we're we're like we're very like the breadcrumbs are leading here. So the hustle is we are ah planning to host.
21:29.88
heymarvelous
Yes, Ma'am you go for it. Yeah.
21:42.46
sandy
A free training. Um on this exact topic and the title is the 11 things you must stop doing today to become a 6 figure creator. Um as we've just said we have discovered so much about what it takes to run online business and to make money at your online business and oftentimes. It means leaving things alone or choosing like what what this is basically like what you don't need to do to make 6 figures what you can drop right now that's going to increase your revenue also decrease your overwhelming confusion. So it's March Twenty third at 10 n pacific and um, you can sign up the the link is and she dot co slash eleven things you can type the word out 11 or you can type one one things I made it both so they will go over whichever way you spell 11 it will. Ah.
22:34.92
heymarvelous
Yeah, roof.
22:38.59
sandy
Um, take you to that registration page I know I did that I know like are they going to want 11 or they going to do what doesn't matter I can do both I can handle it so tested and everything so an she dot co slash eleven things reg page and um, yeah, we're going to talk about what you can just.
22:41.53
heymarvelous
That's next level Sandy that's very thorough of you. But.
22:48.66
heymarvelous
Yeah, that's a good idea.
22:58.34
sandy
Totally ignore and then at the end we're going to talk a little bit about what you should focus on to make 6 figures.
23:02.83
heymarvelous
Excellent, okay and the joy for this week is the Apple Airpods Max Or Pro Max I don't know the big ear muffy ones. So.
23:12.91
sandy
I Don't know.
23:17.76
heymarvelous
These are a gift that I just gifted myself because my old airpods were starting to die like every 20 minutes 1 of them would die and have to switch between my ears and I also got really sick of just having things shoved in my ears all the time like it just made me it really bothered me and so.
23:26.60
sandy
In your ear drives me nuts.
23:33.26
heymarvelous
I decided a few months ago to to get these big over ear things even though they're like giant and um, but they've been sold out for months and so I could have ordered them at any point and had them approximately four weeks later but I don't like to buy something and then have to wait four weeks. So every week I would log on to see if they're back in stock anywhere in like the southwest and then it's like four weeks from that moment and I did this like every week for like eight weeks and it was always four weeks into the future and then I just thought this is ridiculous like this is now I'm never going to win at this game and then um and then I just decided to get them because they had them in stock at best buy so I didn't actually have to wait for weeks. So I have my headphones and I got them over the weekend and I have been enjoying them. They have amazing noise cancellation. They're ridiculous like they're just there's a little knob you can turn because I hate like so many of the big over I did all the research right? And so many of the bluetooth over ear headphones you like swipe up and down and backwards to make things stop or pause or answer a phone call and I've like I'm not going to remember any of that like my brain power. Is being used for other things and I just want to knob and a button so I have a knob for the volume which like really makes me happy and gives me a lot of satisfaction just turn the knob one way or the other It's so great and there's also like a noise cancellation button. It's like on noise cancellation or off.
24:50.50
sandy
It's very analog. Um.
25:00.17
heymarvelous
Like simplicity. So just happiness.
25:00.72
sandy
Um, yeah, that it that they then they look really cool too that what you just said, reminded me of this super hilarious Tiktok thing I saw um actually was reposted on Instagram because I'm never on Tiktok. But this woman. She's probably in her twenty s she's like what we need is we just need a phone in our homes that stay in our homes like you can't actually walk up the door with your phone. You can't it's like this phone that stays in your house. And then this cuts to this guy and he's like how am i.
25:37.50
sandy
Oh my God she's talking about a house phone and it like this realization like like they've come around like your knobs on your you like I just give me a knob but I can turn the volume. It's like that thing already existed. Let's just do that. Ah.
25:43.99
heymarvelous
Um, yeah, just yeah, oh my God Oh my God No so seriously like so we have a tesla now and I was trying to turn the air conditioning on because it started getting hot here and I just went driving and it's just like.
25:56.96
sandy
Oh.
26:02.10
heymarvelous
I can't touch the screen and do the air conditioning and and like slide the slider. It's like at the world's most giant ipad in the center console and I just made me nuts and I and I was so hot and I was like why is this so hot and I looked because I had accidentally swiped the heat onto ° in the car.
26:10.29
sandy
Um, yes.
26:19.30
heymarvelous
Instead of having the air conditioning turn on to like 67 and it was I I couldn't deal with it until I was on a stoplight because it's just too much. It's it's awful I just want to knob so I'm like living through my headphones. That's all.
26:21.38
sandy
Ah, just give me a knob oh my god that's awful yeah yeah yeah ah oh I totally get it totally get it. Okay, amazing. Thank you Jeni? um, so again angie.co/eleven things and we're going to do a really cool. Um, free training for you on this exact topic I think it's going to be amazing. Yeah, it's been a long time since we've done any free. Our free live training. So yeah, it'll be fun.
26:48.55
heymarvelous
Yeah, and come hang out with his life. You get to have fun with us. You know a year almost a year. Yeah, come hang out all right, all right bye.
26:58.48
sandy
Yeah I get so and all right? Okay, thanks guys see you bye Jeni.