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*Formerly known as Solopreneur: The One-Person Business Podcast*
Welcome to The Aspiring Solopreneur, the weekly podcast that dives deep into the world of solopreneurship. Join us as we bring you insightful interviews with industry experts and successful solopreneurs who have mastered the art of running their own businesses.
Are you a solopreneur looking for guidance on how to attract clients? Or maybe you're searching for ways to stay motivated and overcome the challenges of working alone. Perhaps you're even struggling with the intricacies of taxes and financial management. No matter what obstacles you face, The Aspiring Solopreneur Podcast is here to provide you with the knowledge, inspiration, and practical advice you need.
In each episode, our hosts, Joe Rando and Carly Ries, sit down with a diverse range of guests, including seasoned solopreneurs, marketing gurus, financial experts, and productivity specialists. Together, they unpack the secrets to solo success, sharing their personal stories, strategies, and actionable tips.
Learn from those who have paved the way before you, as they reveal their tried-and-true methods for growing their company of one.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!
Access LifeStarr Intro: https://www.lifestarr.com/lifestarr-intro-for-solopreneurs
Before you build the business of your dreams, ask yourself, why are you even doing this? In this episode, we continue our special series diving into the solopreneur success cycle, starting with the often skipped but absolutely necessary step zero, defining your goals. Not the vague, more freedom kind, but the crystal clear, why do you really want this goals that guide every decision you'll make. You'll hear stories, practical tips, and a whole lot of real talk about building a business that aligns with your life, not the other way around. If you've ever wondered how to say no with confidence or avoid building a business you secretly resent, this episode is your starting
Carly:podcast for those just taking the bold step or even just thinking about taking that step into the world of solo entrepreneurship. My name is Carly Ries, and my cohost Joe Rando and I are your guides to navigating this crazy but awesome journey as a company of one. We take pride in being part of LifeStarr, a digital hub dedicated to all aspects of solopreneurship that has empowered and educated countless solopreneurs looking to build a business that resonates with their life's ambitions. We help people work to live, not live to work. And if you're looking for a get rich quick scheme, this is not the show for you.
Carly:So if you're eager to gain valuable insights from industry experts on running a business the right way the first time around or want to learn from the missteps of solopreneurs who've paved the way before you, then stick around. We've got your back because flying solo in business doesn't mean you're alone.
Carly Ries:Hey solopreneurs. Feeling like the boss, the employee, and the IT department all before lunch? Well, it's time to get some backup. Check out LifeStarr Intro. It's a free hub built just for one person business owners like you.
Carly Ries:You'll get access to a community of fellow solopreneurs. You'll get access to virtual brainstorming educational sessions to spark new ideas every month, and you'll get access to a weekly newsletter and blog packed with tips that actually move the needle. Oh, and a heads up, there's a new app coming soon to help you stay productive and organized because let's be honest, sticky notes aren't a business system. That will also be included in LifeStarr intro. Join free today at lifeStarr.com/intro we hope to see you there.
Carly Ries:All right, listeners. You just heard me talk about our crazy offer that we were giving in in correlation with our book launch in October, early October twenty twenty five. And as part of the launch, we are doing a series kinda discussing the solopreneur success cycle, which is what the book is based on. We are not giving away everything in the book.
Carly Ries:These episodes are quick overviews. They'll still provide value, so even if you don't buy it, which you should, you'll still get something. But we definitely dive further into these topics. In our last episode, we discussed the solopreneur success cycle. We kinda gave it an overview.
Carly Ries:You can find a link to it in our show notes. But today we wanna dive into what we call step zero. And that is the whole section on defining your goals. I know what you're thinking. You're like, well yeah, I have goals.
Carly Ries:Like we all have goals on New Year's Eve. And then we don't stick to any of those goals. Obviously those goals are important, but the the biggest thing when it comes to goals is your why. Because when you are flying a solo business, you're gonna take directions you don't necessarily wanna take. You're gonna make decisions you don't agree with, and then you backtrack on.
Carly Ries:It's just, you're all over the place as a solopreneur. You can be unless you have that north star to drive all of your decisions towards. And that is your why, and that should be the basis of all of your goals. So if you're like, should I take this offer? Well, does it align with my goal?
Carly Ries:Yes. Does it not align with my goal? No. And as you're creating these goals, you'll start to understand the power of no. And Joe, we talk about the power of no frequently in our episodes, on our webinar, on our live events, and everything.
Carly Ries:But the more focus you can get in your goals, the more focus you can be in all the decisions and efforts you make with your business, and you'll stop spinning your wheels because that is something that we see solopreneurs run into time and time again. So when I say your why, I don't mean, oh, because I want time back in my day. I want you to get really really specific. I call it the toddler role, where you're like, oh, why? Why?
Carly Ries:Why? And so you say, well, why do I want more time back in my day? Because I want to hit my fitness goals. Well, why do you wanna hit your fitness goals? Because I wanna have enough energy to play with my grandkids when I reach that point.
Carly Ries:Joe, You look like you were going to say something.
Joe Rando:Well, you and grandkids. Nah. No.
Carly Ries:I mean, I'm trying to throw you into the conversation too, Joe.
Carly Ries:But why do you wanna play with your grandkids? Because that fills your cup. That brings you joy, and that at the end of the day is what everything is all about.
Carly Ries:Bingo. So when you are making these decisions, if the ultimate decision you're making doesn't align with you ultimately playing with your grandkids, because you're in great shape, and you're aligned with that goal that you set, I just lost my train of thought. But everything needs to line up to that decision. Joe, chime in here.
Joe Rando:Yeah. So I totally agree with everything that you're saying. The thing to keep in mind is that one of the risks of not doing this is building a business you don't like running. So as you're defining the business later on in this process, you're gonna be looking at these goals and making sure.
Joe Rando:So, you wanna get in better shape so that you can play with your grandkids. But if the business you build involves a lot of traveling, well, maybe you could get into shape because there's, a gym in the hotel, but, you know, you're going be away from home and not being able to spend time with the grandkids. So just, making this set of goals front and center when you're defining what the business is gonna be like is really important because I have built businesses I don't like running, and it's not fun. It's less fun when they're not successful, but even when they're successful, it can be like you know, I've seen a lot of people trying to sell businesses, and they're like, I've got, 2,000 members in my online community, and it's making this much revenue, but I'm just done.
Joe Rando:Because that's not what they wanted. And so that's really important to kind of do that. And, also, just another thing I wanna point out is that it's really important to create goals that are realistic. So, I might have a goal that my dog won't bark during the podcast recording. You might have a goal that your kids are quiet during the podcast recording.
Joe Rando:Never gonna happen. So don't make it a goal. You are Gonna just be frustrated. I don't know if you hear him barking, but anyway.
Carly Ries:It should be timely like this episode. And them barking and making a noise during this.
Joe Rando:Right. So just keep it real. The whole why thing is awesome.
Carly Ries:Well, and I think also the important thing for setting goals, because this is a step that so many people miss. Or they think about it, but they don't put honest effort into it. And our whole point is, This is step zero before you do anything with your business. This includes planning. Like you need to plan your goals. You need to document your goals.
Joe Rando:Right.
Carly Ries:And yeah, it could be your north star, but also you wanna track your progress. And your goals may change. I would say write your goals down, your specific goals down. I mean, of you have heard of SMART goals, and I feel like we keep talking about parts of the acronym. But write those goals down, put them somewhere front and center, and then track your progress with them.
Carly Ries:Like are your efforts reaching those goals? we like to call it a change chart where you can see where you started and see where you're going and see if your goals are still aligned. It's okay if your goals change over time, but you need to be able to see where you stand with them as you create your business. So I would say frequent check ins. I think monthly to check-in on these goals. depends on your business, sure. But just have honest conversations with yourself. And the other thing is, we've talked to so many solopreneurs, and their goals are financial. I mean, in one way or another. It's I wanna make x amount of dollars, or I wanna pay off my mortgage, or I wanna save for my kids' college, which sounds great.
Carly Ries:Like, I mean, obviously these are great.
Joe Rando:You need financial goals. Yeah. Definitely.
Carly Ries:This is a business. You need to support your lifestyle. But you forget to say, I have a goal of waking up in the morning like relaxed. Because so many people wake up with their business and they're like, fire alarms are going off and it's crazy. What are your goals of how you feel?
Carly Ries:What are your goals of how you spend your day? What are your goals of who you surround yourself with? really think through your ideal lifestyle, and then think through how your business relates to that. So don't forget other areas. I mean we are so big on intertwining your life and your business , don't let it take over. you want to create a business that works for you, not that you work for it. And so think of those personal goals as they relate to your business, and your business as they relate to your personal goals. And put a lot of time and effort into it. And it's actually fun. I love that phase of the journey.
Joe Rando:I'm assuming that anybody that's starting a one person business I mean, you've done it, great. But if you're gonna start one, your life isn't exactly what you want. I mean, if you had a perfect life right now, why would you change something? Right? So there's something you want to have be different.
Joe Rando:And so the change chart is just writing down where you are now in these various categories that are important to you, and then where you want them to be when you've successfully implemented this one person business and and made these changes to your to your life. And that's what you were talking about with the change chart. it's a really powerful exercise to do, and I highly recommend it. the other thing I just wanna point out because you kind of said it, but accountability is crucial to this because, if you don't hold yourself accountable to keep maintaining your goals, it's not gonna happen. And the other thing is that having other people around you to help keep you accountable can be a really powerful tool toward kind of sticking to this because other people just you know, we're social beings.
Joe Rando:And when we tell somebody else we're doing something, then they go, how's that going? You feel a lot more pressure than if it's just you. And this is one of the things about being solo. That it's harder to be accountable because you don't have a boss or coworkers relying on you. You're just relying on yourself.
Carly Ries:Accountability and reminders. So I'm not gonna show my phone screen because, well, I don't know if it'll come through, but two, I have personal stuff on it that I won't show. But my home screen includes my goals. I have pictures on my screen because we all look at our phones a gazillion times a day. So every time I grab my phone, my goals, there are eight pictures.
Carly Ries:And it's different things that I'm working towards. And if the things that I'm presented with don't align with those, it's easier to say no. Which is my full tie back to the beginning of this episode.
Joe Rando:Very good. Well done.
Carly Ries:Thank you so much tuning in. Again, this is part of a series that we're going through over the solopreneur success cycle, so be sure to tune in to the other episodes. But in the meantime, please share this episode with a friend, subscribe on your favorite podcast platform, leave that five star review, and we will see you next time on the aspiring solopreneur. You may be going solo in business, but that doesn't mean you're alone. In fact, millions of people are in your shoes, running a one person business and figuring it out as they go.
Carly Ries:So why not connect with them and learn from each other's successes and failures? At LifeStarr, we're creating a one person business community where you can go to meet and get advice from other solopreneurs. Be sure to join in on the conversations at community.lifestarr.com.