B2B Marketing with Dave Gerhardt

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.

Natalie covers:
  • How to establish a marketing framework that simplifies decision-making and helps you say no effectively.
  • A three-step process for communicating priorities with your CEO and leadership team.
  • Quick-win productivity hacks that offer simple ways to say “no.”
Timestamps
  • (00:00) - - Intro to Natalie
  • (05:35) - - The “stress spiral” at work
  • (07:27) - - How to stop the stress spiral and decide what’s most important to work on
  • (09:24) - - Natalie’s marketing framework: Unique + Valuable
  • (10:32) - - Examples of creating a unique and valuable marketing framework
  • (12:22) - - Why having a framework works
  • (15:09) - - Step #1 of saying “No”: Ask the Why
  • (18:46) - - Step #2 of saying “No”: Swap it out
  • (20:52) - - Step #3 of saying “No”: "Let’s experiment with it"
  • (23:46) - - Small ways to say “No”
  • (29:55) - - Natalie’s weirdest ask she’s received (and had to say no to)
  • (30:57) - - How to know you need to get better at saying no
  • (31:55) - - Giving context and rationale when saying yes
  • (32:45) - - How to get your team to think with a marketing mindset and actively bring ideas to you
  • (33:53) - - Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you?

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What is B2B Marketing with Dave Gerhardt?

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.