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Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
I've got some random social media thoughts for you today. Welcome to the Muthership Creator Strategy. Happy Friday. Before we kick off, I want to give a shout out to our creator of the week who's been a longtime member of the studio, Amber Spectrum Squad. I have talked about her before in the beginning of the studio because she was one of my first creators to go viral within her first week being in the studio.
Helen:She tried one of the trends and it lit up for her, and then she got a bunch of followers, and she started getting brand collabs. So it was really exciting. Congrats to her for staying with the studio, and she did have to bow out for a few months, but she missed it so much and came back because she said she had lost her motivation without the group. So I'm really, really happy that you're back, Amber, and you know how much I adore you. We have, you know, a lot in common in the land of autism.
Helen:K. I wanna dive into the topic, but first, I wanna share a couple of observations I've noticed lately on social media in general. And And I'm gonna go do that quickly, and then I'm gonna get into a few of the quirky social media tips that I use for myself when I notice my views are low or I'm just in a rut a little bit. So I wanna just kick off first by saying what I have noticed is the platform of TikTok in particular is very delayed on the views. So it used to be where if your video took off right away, that would really gauge how well it was gonna do, and that's how they would light up.
Helen:It would be within the first couple of hours. So people were so worried about what time they were posting to make sure their audience was engaged at the time. It does help to go live after you post a video because in theory not in theory, in fact, it pushes your content to the for you page. But again, if your audience is not watching at that time, being on the for you page isn't gonna matter because they're not gonna get to it on their for you page till much later. So I'm noticing that timing is way less important.
Helen:As a matter of fact, I don't even bother worrying. Sometimes, 1AM oh, I didn't post my video to for today. I'll post it at one or two in the morning before I go to sleep. I don't even worry about it because I know that it's gonna take hours for it to gain traction anyway if it's even gonna gain traction. So the platform is finicky.
Helen:So that's one thing I've noticed. I have noticed on, Instagram that my repurpose app is serving me well because a lot of times my repurpose content from TikTok will suddenly do well no matter what time I post it, and then it gets a delayed post over to Instagram. So sometimes if I post at one in the morning on TikTok, a lot of times it takes an hour for the repurposed app to actually send it to Instagram, sometimes an hour or two. I don't know what the story is with the app, but there is a little bit of a delay there. And I will still have a video that gets a lot of views that I never expected.
Helen:So again, I don't think timing is as crucial as it used to be in the algorithms. This is just my observation. Someone told me at my event that I spoke at last week that on LinkedIn timing matters so much. Again, that platform algorithm might be a bit older. It also is a whole different beast, honestly.
Helen:So, we're to not talk about LinkedIn today. Okay. The other thing I've noticed, and I made a video about this after I shared it with the studio, is that a lot of people's TikToks have been changed to business accounts, particularly shop TikTok shop creators, the ones that are doing shop videos. If you go to the settings in my tutorial, I'll put the tutorial in the show notes. I'm going make a little note to do that.
Helen:If you go to the place that I show, you can remove access because I noticed it on mine, and I've only posted three shop videos, by the way. Three. That's it. And I got pushed into a pending business account situation. So when I went over to the permissions and checked and I removed myself, now I'm not going to be pushed into that Business Account section.
Helen:And you can't actually be forced to become a business because you do need to verify it. So, you wait thirty days, your account would go back anyway. Anyway, just wanted to point that out because it's something you should look for. Okay. Those are my latest observations.
Helen:What I want to share today though in particular is something else that I observed, but also because I did it myself and it worked, I'm like, I should share this one on a podcast. My views for a couple of days were extremely low. I was posting and I posted a tutorial, I posted about an editing lesson which I did that was a bit of a promo for the studio, so I think a lot of times promos are getting tanked. Even if you, disclose the promotion, they're still not giving them views. If you're not paying the TikTok platform to promote your video, they're just not helping you at all.
Helen:That is a fact. So when I post anything about the studio or editing lessons or my group, it always gets low views. And then the videos after that will get low views. And it's sometimes it's random, something I met somebody an event I did, and I would just post about it, etcetera. So those are not necessarily going to be high performing videos, but even in this case of last week, I posted a little tutorial in there.
Helen:So I figured maybe that would wake up my account again. Even that didn't really take off. So what did I do? Can you guess? Can you guess?
Helen:I posted a trend. I saw this trend. The woman is Lanaya, the artist, and she does this, watch the sun, watch the sun, watch the sun hit me real quick, and then she kinda the sun shines on her face, and she goes, bonjour. I loved it when I first saw it on my For You page. It was such a cute little moment by this creator, and I saved the sound, and I thought, oh, I should I should do that sound one day when I'm walking.
Helen:A lot of times, I'm under the scaffolding, and then I end up in the sunlight. So I saved it. And then this is the day that I said, I'm using it. Now granted, it was on the weekend. I was at the beach.
Helen:So instead of doing it in the city as I had originally planned, which I still may do, I did it at the beach. I was at the beach and I faced away from the sun, and then I whipped around and I was like, bonjour. That video, with the limited number of comments it has, has immediate views, people. Immediate views. Why?
Helen:Because it is trending. And if you don't think trends work, this is why I will freaking fight the battle on a soapbox to any creator who says, yeah, don't wanna do trends. It's not my vibe. You're missing the boat. You're missing the opportunity, missing the boat.
Helen:I always drop my g's, Jersey girl habit. Okay. You're missing out because you can get more views. And if you use the trend correctly, those views could turn into followers very easily. And what does that even mean for the people who don't know?
Helen:I'm gonna shout it for the people in the back. It means whatever the trend is that you do and the text you put on screen, it should relate to your niche to help you. I love that I give advice, but I don't necessarily take my own advice. But if I was to take my own advice, on the bonjour, I would have put something in the caption that says, when the sun hits me or when a studio member joins or something like that. So you need to tie it back.
Helen:I often don't do it because I'm not I'm not looking for followers necessarily. I know that sounds like ass backwards for a social media person, but I'm not really at this point, my expertise is out there. Followers are gonna come to me when they watch my lessons. So I don't I try to twist the twin twin twist the twin. I try to twist the trends towards that when it makes sense.
Helen:If I do that's the way, uh-huh, uh-huh, I like it, I put up there when a studio member joins or when someone nails the transition that I taught, I I make them about my my page. But on occasion, I'll just do it because the sound is trending, and at that one, there's no caption required on that one in particular, so you don't have to put text on screen, but you could put something in your lower caption that says, when the sun hits me on my face, or x positive thing happens in my business. So, putting the trend into your niche, it's a skill, it takes time, and creative practice, because you've gotta exercise your creative muscles in your brain to do it. It doesn't come naturally. You'll see a trend and you wanna do it exactly how that person did it.
Helen:And that's why people are copying people all the time. If you can think, okay, that is for a food creator. How would I do it as a makeup creator, as a tutorial creator, as a pet creator? How would I change that and have it still give the voice to my account with maximizing the trend? I I almost wanna do the whole podcast about this, but I'm gonna move on to just a couple of other things that are helpful if you find yourself with, like, low views or just, like, waning or frustrated for a little period of time and you're like, blah.
Helen:You wanna quit. You know, the feeling of, like, this isn't even worth my time, which gets frustrating. And like I always say, the low views don't define your credibility. I'm still a really good social media creator and editor, and I I know that I'm valued for brands when I do the brand shoots and things. But the views will sometimes get me annoyed a little for a second.
Helen:And then I go, oh, what do I care? Who sees my videos at this point? It doesn't change my experience. No one on the other end of the phone is knowing my views are low, and now all of a sudden, I'm not as valuable anymore. Wrong.
Helen:It's I I can it's never happened. Okay? It has never happened. I can guarantee you it has never happened. People are not going, oh, she's not relevant now.
Helen:Her views are low. Absolutely not. Sorry. It's not happening. But so if you get yourself in that mindset where you're feeling that way, do a CapCut template.
Helen:Okay? Throw a template up there. Just find one, you know, there's of them when you're scrolling. Find one CapCut template. You don't wanna do a CapCut template?
Helen:Go into your photos, make a little photo carousel. I even have some photos I saved in a folder of, like, some fun selfies. And I'm like, maybe I'll just make a photos carousel of, like, fun things I like and then use my selfies of doing this and that in the city and I have a fun selfie that I did right before I was recording a podcast. I mean, you could just do a random CapCut template. A random sorry.
Helen:Cap photo carousel. Of course, CapCut template too. You can use those photos in a CapCut template. You can use an old video in a CapCut template. And then the last thing I'll say is, you know you have some successful videos.
Helen:That's why you've stuck with it. Something has kept you there. Something got a little more views than normal and has kept you going. So tap into it. Go back to that video.
Helen:Look at it. Maybe remake it with a different twist on it. Maybe remake it with a different opening line. I don't necessarily recommend that because if it went viral or it got a lot of views the first time, it means your opening line was probably good. So maybe change something else.
Helen:Remaking content. I just did one that I have talked about a million times, how to do a stitch. I've done it a million times. Well, maybe a million's exaggerating. I have taught a stitch video multiple times on my account, but there's always someone new that might see this video and might learn, I didn't know that's what a stitch was.
Helen:They're new to they're new to the platform. They're new to Instagram. They didn't know what a remix was. There's always a new new eyeballs potentially on your content. So make use of something that was successful before, and you don't have to just repost the same video.
Helen:You could say, my hair was shorter. My hair was longer. I had a different look then. I'm better now. Remake it.
Helen:Remake it. Now by the time you hear this podcast, I will have done my Thursday meeting, which is going to be about branded content and how to make your videos stand out and how to make your, branded content really support the brand. And so in the studio, we have this whole the series this month, which is how to do a creative brief and define the personality of your brand, then how to take those personality points and turn them into a video plan, and then how to create the content. So if you're coming to this now, we had the meeting yesterday. You could listen to the replay for sure.
Helen:If you're a branded if you're doing any type of UGC or brand collabs, you want to either listen to that episode or really, really look at, in the studio, the challenge that is how to make good branded content. I beg you to do it. If you're even trying to make money on a platform, the first month is $26. It's absurd if you don't take advantage of it. That's all I have to say for today.
Helen:I adore you, and I'll see you. I know most of you are probably already my studio members, so thank you for always sticking with me on the pitch. But if you can, do a little review on the podcast because I wanna try and get it to people who aren't don't necessarily already know all these things that I'm talking about. I'm trying to reach a new audience, and the only way I can do is ask you. So if you can do a little review or give me a little five star or something, whatever it is on the podcast that you do.
Helen:I'm sure you know better than I do. Thank you so much for being here, and I will see you in next week.