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IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Creators and Guests
Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.
What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.
If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:
WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.
Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
Chapter One, The Problem With Lead Generation.
I've spent a good portion of my life trying to make it easier for companies to find customers for their high ticket offers. Back in the 90s, I figured out how to automate SEO by writing code that would generate tens of thousands of websites a minute and get them online and indexed very quickly. That technology eventually became traffic geyser.
My next company, Instant Customer, was the first automated mobile text marketing system that automated lead generation with voice, intelligent funnels, and integrated customer intelligence systems. As a result, I got known for creating push-button marketing systems. Eventually, I wound up selling those businesses in a roll-up to a publicly traded company. I've immersed myself in the world of clicks and CTAs, turning over every rock and pebble I could find so I could pass on my strategies and knowledge to my clients. I've built websites, funnels, and campaigns that have generated tens of millions of clicks and tens of millions of dollars sometimes in a matter of days. I've helped a lot of people get rich.
By just about any account, I'd be considered successful and have helped others do the same. Now, after 20 years in direct response marketing, I've come to a conclusion. Lead generation is quite simply a math problem. Let's keep this really simple and say you need $12 million in sales this year to meet your goal. We can easily reverse engineer this. $12 million a year is $1 million a month. Your average customer or client is worth $100,000, so that's 10 clients each month. Your close rate on sales calls is 20%, or 1 in 5. That means you need 50 sales conversations per month to close the required 10. That's doable.
But how are you going to get those 50 leads? Here's where things go off the rails. A lot of people think that all they need is a funnel or campaign, Like it's some kind of magic bean that is going to instantly grow leads and make everything A-OK. Let's go with that idea for a minute. There are a ton of ways to generate leads, but let's say you've had good success, which is a relative term, with direct response. You typically send 100 text messages and get one response. Yes, 1% is considered really good, especially in our world of spam, scam, social media, and fake news.
But how do you get the list of people to send that text message to? You'll need a Facebook ad campaign, a YouTube or Google ad, or some other mechanism to capture people. And if you've touched social media ads lately, you know it can take a ton of money to get any kind of positive results. You'll need to create and test different ad types, play around with your call to action, constantly adjust your target audience. Yuck! Sure, you could do it on your own. Lots of people do. To keep it in-house and do any kind of volume, you've got to hire a lot of people and deal with a lot of moving parts. You've got an ads expert, a designer, a copywriter, maybe a photographer, a social media manager. And what I tell people who want to do this at scale is that you're probably going to dislike a large percentage of the people you have to employ to make all this stuff work. Most of them won't have any more idea of what they're doing than you do. That means you'll have to be all over them all the time. Asking them why your ad for your real estate deal is showing up next to videos about declaring bankruptcy and why your website crashed the morning of what was supposed to be a seven-figure launch. Double yuck.
Now your simple math problem has become differential calculus with a side of stress. The whole thing is a freaking nightmare, and that nightmare is why digital marketing agencies make bank. Because the average Joe or Jill business owner or entrepreneur wants nothing to do with the black box that is social media advertising. They won't get any better results than you would, but at least you won't have to log into Google Ads Manager 20 times a day and give yourself a mental hernia. You're basically paying the agency to take the personnel issues off your plate, not for results. Suddenly, your 50 sales conversations per month turn into hundreds of thousands of impressions that lead to tens of thousands of clicks that maybe, if you're lucky, add a few thousand people to your email text list, which, if Mercury isn't in retrograde, and you light a candle to St. Joseph, the patron saint of lost causes, you'll get 100 appointments that lead to 20 to 50 actual conversations. It's like going from San Diego to New York by way of Prague with a two-week layover in Perth. In other words, there are a lot quicker ways to get where you want to go, even if that means you don't get to see the Kwakas in Australia.
When I took a step back and started looking at the lengths businesses were going to in order to score a few dozen warm leads, I was appalled. The process of targeting, reaching, and converting customers had become Frankenstein's monster, hacked together from spare parts, spare ribs, and spare tires. It was ugly to look at and worse to use. It was clunky, unpredictable, and often frightening. I thought, there's got to be a better way.
Note, most of my career has been built on that very statement, finding better and easier ways to get where people want to go. There had to be a way to get vetted leads without jumping through the hoops of a multi-part funnel that could break at any point. there had to be a way to avoid the insanity irritation and incompetence that come from managing an in-house marketing team there had to be a way to reach your perfect target audience without being forced to put up with the abuse that is social media advertising there had to be a way to shortcut the steps most businesses were going through to find the people who could most benefit from their high ticket offers and I was going to find it.