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How do you turn a good idea into a winning pitch your clients can’t stop talking about?
In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape.
Whether you’re pitching a new client, an internal concept, or your own ideas as a marketer, this episode will help you rethink how you show up in the room.
Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.
Creators and Guests
What is CIM Marketing Podcast?
The official podcast of The Chartered Institute of Marketing.
We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.
Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.
This podcast is your essential resource for staying ahead of the curve.
So here's the thing, think that another mindset shift is where do we start with a pitch? And a lot of people start in PowerPoint and when you've already got a PowerPoint and you think well, I know there's some good in that so screw you Danny, I'm not gonna throw that away and start with a blank sheet of paper. Cool, I get that but how about don't think about PowerPoint or Keynote or the medium whatsoever yet. Start with the research, build your story, figure out how you're going to differentiate yourself, figure out what the big themes are that your audience is going to like, Build essentially what you're gonna say and do in the pitch first and then think what visuals, if any, but admittedly normally we do need visuals, but what visuals are now gonna elevate that story and that script that I've created?