The Revenue Formula

The Revenue Formula Trailer Bonus Episode 120 Season 1

The SaaS Reset and what's next (with Jacco van der Kooij)

The SaaS Reset and what's next (with Jacco van der Kooij)The SaaS Reset and what's next (with Jacco van der Kooij)

00:00
SaaS is being completely reset following the era of growth at all costs. But what's happening, how can you adapt and what's to come?

This is exactly what we discuss with Jacco van der Kooij, founder of Winning by Design.

  • (00:00) - Introduction
  • (01:03) - Meet Jacco
  • (05:02) - Pricing is no longer sust nable
  • (07:51) - We're in a moment of change
  • (13:40) - Multiple transformations
  • (17:54) - AI as a disrupting force
  • (20:57) - The people
  • (24:13) - Changing buyer behaviour
  • (29:50) - SaaS is under enormous pressure
  • (32:35) - Who souledn't get scared?
  • (34:29) - What'll happen next?
  • (39:33) - The solution
  • (41:43) - Motions & the SaaS factory
  • (47:35) - There's a lag to metrics
  • (55:34) - Eventually, mature industries lead to factories
  • (01:01:46) - It's not the doom day

Check out his new book: Revenue Architecture.

*** 
This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

***
Connect with us

🔔 LinkedIn: Toni / Mikkel
✉️ Newsletter: revenueletter.substack.com 
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com

Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host
Guest
Jacco van der Kooij
Founder of Winning by Design. Recurring Revenue is the result of Recurring Impact.

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.