Jon and Justin try to decide how much to charge for Transistor.
And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?
SaaS pricing examples:
- Positioning: who are the right customers for your product? How will you target and attract them?
- Packaging: what features are included in each tier? What value does each type of customer want from your product?
- Pricing: putting a price on your tiers that reflects the value your customer receives.
- Hobbyists – podcasting for fun, two people talking, no advertising.
- Prosumers – side-project podcasting, may have a bit of income, want to go pro.
- Solopreneurs – solo founders building smaller tech products.
- Small tech teams – teams of 3-10 people building larger software products.
- Bigger brands / enterprise companies.
Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.
Question of the week:
- Jason Fried - Ass pricing
- Patrick Campbell - Price Intelligently
- Jason Cohen - WPengine tiered pricing
- Transistor.fm on Instagram
- Transistor.fm on Twitter
- Jon Buda is back on Twitter: @jonbuda
- Justin Jackson on Twitter here: @mijustin
What is Build Your SaaS – bootstrapping in 2019?
Can you bootstrap a profitable startup in 2019? 37signals did it in 2004, and since then thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build & launch their new product: Transistor.fm.