Jon and Justin try to decide how much to charge for Transistor.
And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?
SaaS pricing examples:
- Positioning: who are the right customers for your product? How will you target and attract them?
- Packaging: what features are included in each tier? What value does each type of customer want from your product?
- Pricing: putting a price on your tiers that reflects the value your customer receives.
- Hobbyists – podcasting for fun, two people talking, no advertising.
- Prosumers – side-project podcasting, may have a bit of income, want to go pro.
- Solopreneurs – solo founders building smaller tech products.
- Small tech teams – teams of 3-10 people building larger software products.
- Bigger brands / enterprise companies.
Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.
Question of the week:
- Jason Fried - Ass pricing
- Patrick Campbell - Price Intelligently
- Jason Cohen - WPengine tiered pricing
- Transistor.fm on Instagram
- Transistor.fm on Twitter
- Jon Buda is back on Twitter: @jonbuda
- Justin Jackson on Twitter here: @mijustin
What is Build Your SaaS – bootstrap in 2020?
Can you bootstrap a profitable startup in 2020? Thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build their podcasting SaaS, Transistor.fm.