From Content Chaos to Revenue Machine: The Future of Sales Is Here | Sreedhar Peddineni

In this episode of Inside Marketing with MarketSurge, we break down how AI is transforming sales, marketing, and revenue execution — and why most teams are already falling behind.

Reed Hansen sits down with Sreedhar Peddineni, founder of multiple category-defining companies (Gainsight, Planful) and now the force behind GTM Buddy, to unpack the shift from traditional sales enablement to real-time revenue activation.

This is not theory — this is what’s happening right now.

Whether you're a founder, sales leader, or marketer — this episode will challenge how you think about AI, execution, and staying relevant.

💡 What You’ll Learn:
• Revenue Activation Explained – Why traditional enablement is broken
• AI in the Moment of Selling – How AI becomes a co-strategist, not just a tool
• AI Literacy = Survival Skill – Why every professional needs it now
• Sales + Marketing Convergence – How AI is blurring roles and tech stacks
• How Top Teams Are Winning – Real use cases from GTM Buddy

👉 Key Highlights:
✅ AI eliminates the need to “search” — it delivers answers instantly
✅ Sales reps can get real-time coaching, call scoring, and objection handling
✅ AI can create training, decks, and messaging in minutes
✅ Most teams are underutilizing AI — and falling behind fast

📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Connect with Sreedhar Peddineni:
🌐 https://gtmbuddy.ai
💼 LinkedIn: Search “Sreedhar Peddineni”

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

🔥 About the Podcast:
🎙️ Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, this show breaks down what’s actually moving the needle in today’s marketing world.

Creators and Guests

Host

Reed Hansen

Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​

What is Inside Marketing with MarketSurge?

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.

Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io

Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.

Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.

Subscribe, tune in, and let’s scale something legendary. 🚀

Speaker: Welcome to Inside
Marketing With Market Surge.

Your front row seat to the
boldest ideas and smartest

strategies in the marketing game.

Your host is Reed Hansen, chief
Growth Officer at Market Surge.

Reed Hansen, MarketSurge: Hello
and welcome back to Inside

Marketing with Market Surge.

Today's guest is someone who hasn't just
participated in major business trends.

He's helped create them.

Sridhar Pini is the rare
founder who builds categories.

He was behind host analytics,
now planful, helping redefine

enterprise performance management.

And he co-founded Gainsight where
the concept of customer success was

born turning churn from a lagging
metric into a boardroom priority.

Now he's taking on another broken system.

Sales enablement at GTM, buddy Sridhar is
leading the shift from static enablement,

more content, more training, more tools
to something fundamentally different.

Revenue activation.

a world where AI doesn't just
inform sellers, it shows up in the

moment guiding decisions, shaping
conversations, and acting more like

a co strategist than just a tool.

If you've ever felt like your team has
everything they need, but still struggles

to execute when it matters most, this
conversation is going to hit home.

Sweetheart, welcome to the show.

Sreedhar Peddineni: you so
much for having me Ray,

and, kind introduction.

Thank you.

Reed Hansen, MarketSurge: Well, you
know, you have as, as we mentioned,

it's such an impressive background.

You know, you're a multiple time
founder and have worked with multiple

lines of business and really.

Are doing a great job bringing
technology to non-technical folks.

So I, I think this is gonna be great.

Now, you've worked in
several different categories.

So you've worked in performance
management and customer success,

and now sales enablement.

When you saw sales enablement, what
did, did you see in trends or other

observations that made you think that
this system is broken and could really

use an infusion of, of technology?

Sreedhar Peddineni:
Great, great question.

A little bit of a perspective
in terms of the technology

shifts that I've seen.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: I started my
career back in 2000 -2001 timeframes,

that time was, you know, on
-premise software was more common,

and SaaS was a new thing.

People were moving
stuff to the cloud, and

subscription models were new.

So that's one first major shift
that I've seen in my career.

අපියියි සමින්න්නම් බාතායක්
සමින්න්නම් එකතු කිරීමට කරියි

කිරීමට සබන්නෙක් සිපින්නෙකි
සිෂ්ම්ප්භාමය කර ජාන බාන සින්නෙක්

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: But what's
happening with GTM body right

now is the broader landscape
with what's happening with AI.

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: And that was
the foundational thesis of GTM

body wherein we walked into a
market where There were content

management solutions, if you will.

are glorified Google Drives, if you
will, where you would get in all of

your sales content, organize them,
tag them, and hopefully reps can

come and search and find content.

Parallel to that, there was learning
systems, you would take, you hired

a rep, you would onboard them, they
would get certified, go through the

learning paths and get certified.

And that was the state of the
union of enablement software.

Now I'm talking about 2021 -22
timeframes, pre -ChargeBT era itself.

was sufficiently advanced
that content discovery should

not be a problem with AI.

We should not be requiring
anybody to manually tag content.

AI is, was already capable enough
that it can read various types of

content, including videos, PDFs, and
slide decks, and all of that, and

ingest what's there, in that, in
those decks, and Making the search

and discovery a solved problem.

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: Then with
the launch of generative AI,

people don't even need to search
for information or look at a

document similar to what we used
to do with Google, where you

used to search for something.

Okay, here are the 10 websites
and I'll click on the first

three or four links, go to
the website and read stuff.

to the search mode where we're
right now getting the answers

on the top, which is reshaping
marketing, digital marketing.

You're an expert in that.

You know that the same thing
with with sales and revenue

enablement, people are not
really looking for documents.

Reed Hansen, MarketSurge: Right?

Sreedhar Peddineni:
are looking for answers.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: Okay.

And what I'm describing now
is 2023, 2024 way of AI.

Reed Hansen, MarketSurge:
the ancient history.

Sreedhar Peddineni: It's
ancient history now.

What's possible with the likes of.

MCPs and MCPs are, you
talked about APIs in your

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: about, no,
you're not as non -technical.

I forget

Reed Hansen, MarketSurge: Thanks.

I'm trying.

Sreedhar Peddineni: Yeah.

The new world of APIs
that we're living in, in

the world of AI is MCPs.

The question becomes, just the
way APIs are invisible, we

use APIs all the time, MCPs
are going to become invisible.

Now the question becomes if
you are a product builder or,

leading, building out the products,
then how are you constructing

your MCP is one part of it.

But if you are a GTM person
in sales, in marketing, among

your tech stack, how are you
connecting these tools together?

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: It used
to require engineers before.

Today in cloud.

Or in chat GPT, you could
register those MCP servers.

If your vendor is offering a well
-constructed MCP, then you could

connect those and you connect
data from multiple sources and

you can answer business questions.

Substantially reduced effort.

Reed Hansen, MarketSurge: it's amazing.

Sreedhar Peddineni: people
need to be learning,

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: What's an HCP?

What's a tool?

What's a skill?

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni:
skills are very old now.

were born about three months ago.

Reed Hansen, MarketSurge: Right, right.

Sreedhar Peddineni: That's becoming
the lingua franca of, you

know, what you can do with AI

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: terms of the
outputs that you can generate

in terms of moving the needle.

How do you address
your capacity problem?

All of us are living in
an era where growth at

any cost is behind us.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: We have
to do more with less.

That's the new norm, regardless
of which function we are

in, what size of a company
that we are operating in.

We

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: have
to succeed in this era.

We need to leverage the power
tools that are available to us.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: And what I'm
noticing is that just the way

people did not understand APIs
and other tools, well enough.

There is a underappreciation of
the power of AI tools right

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: Tools are
far more capable already.

even without worrying about the
doomsday scenario of, you know, is

AI going to take over the world?

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: We are living in
a era where we can really leverage

AI for doing a lot of things.

Reed Hansen, MarketSurge:
Yeah, absolutely.

Sreedhar Peddineni: for that just
take a lot of time, right?

Reed Hansen, MarketSurge: Yeah.

Well, okay, so street art in your opinion.

So let me, you, I'll give a little
bit of my background for some color.

So I, I worked for Oracle
for many years in sales.

I was in the on-premise era, you
know, selling on-premise software.

And you know, at that time we were
saying that the cloud was unstable and,

you know, that it, it was just a fad.

And then, and then, you know, in, in
a blink of an eye, Oracle switches

to being a very large cloud company.

And I'm sure you Sure you're aware.

And but so the, but many
in sales roles, they were.

Ignorant of a lot of the technology
that supported what they, what

they did, or they, they sold.

Do you think in this era, you know, with
the cps, that salespeople are going to

need to be responsible and educated on
how to use technology and not, you know,

not be entirely reliant on an IT team?

Do you think they will need to seize,
seize that technology for themselves?

Sreedhar Peddineni: Absolutely, just
a few minutes ago, I posted on

LinkedIn about the exact same topic,

Reed Hansen, MarketSurge: Ah,

Sreedhar Peddineni: of AI literacy.

Reed Hansen, MarketSurge: okay.

Sreedhar Peddineni: So I was on a
conversation with, another person

and, basically the comes out, we
were talking about AI literacy.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: non -negotiable
for all of us as humanity

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: we need to
figure out how to leverage AI.

That's a life

Reed Hansen, MarketSurge: Yeah.

Yeah.

Sreedhar Peddineni: It's not just a
skill for doing my job or keeping

my job or growing in my career.

It's a life skill.

Yet, we see that people
are lagging behind.

Everybody says that, yeah, I use
ChatGPT, I use Cloud, I use Gemini.

Everybody uses that.

But how are they using that?

stopped going to Google.

have a question.

I asked RGBT, I get an

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: So
therefore, I am a power

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: I've learned
to use put on a role of think

like a content writer and write
this piece of content for me.

And,

Reed Hansen, MarketSurge: Mm-hmm.

Right?

Sreedhar Peddineni: know, this is
like writing slightly better prompts.

Again, a 2024 skill.

Unfortunately, what we are seeing is
a lot of people are still there,

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: barring the

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: Now the question
becomes, What is differentiating

the people who are way ahead
of the curve versus the rest

of the population, if you will?

I believe it's a
question of motivation,

Reed Hansen, MarketSurge: Alright.

Mm-hmm.

Sreedhar Peddineni: Either they
would cite a time problem.

I have a fully cramped day and
I don't have time for this.

Reed Hansen, MarketSurge: Right.

Sreedhar Peddineni:
I have a fear factor.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: These are
very, very common scenarios.

But if people don't get over
it, they're hurting themselves.

Forget their organization,
they're hurting themselves.

And it's become my personal crusade,
personal mission, wherein I talk to,

whenever I talk to my teammates or
any young people that I come across,

I have two boys, every day they
get tired of me talking to them

about the importance of electricity.

It's

Reed Hansen, MarketSurge: Interesting.

Sreedhar Peddineni:
important for all of us.

Reed Hansen, MarketSurge: Yeah.

Well, okay, so a side question.

what do you do to help your own.

Boys to gain that literacy.

this is a slightly off topic from your
business, but I am curious, you know,

for young people, you know, there's,
there's a, a lot of differing messages.

Some say young people shouldn't touch ai,
so they develop critical thinking skills.

Others, you know, like yourself
and I tend to agree more with your

approach, they need to become literate.

But how do you train them?

How do you get them
literate or proficient?

Sreedhar Peddineni: Yeah,
my boys are adults now.

So my older boy is in law

Reed Hansen, MarketSurge: Okay.

Sreedhar Peddineni: He is at
that age now where whatever dad

says is probably a thing that
he would take it seriously.

But I see that, one thing that
I did was I, I got him a,

a, a subscription to chat GPT.

Now I'm thinking of getting
him a cloud subscription

and just gave it to him.

Okay.

I talked to him sometimes probably
he knows 99 percent of what I say.

only hoping and praying
that he is using it.

I do have some signs that, he is
using it for his legal research,

preparing for the moot courts and

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: So that's it.

Reed Hansen, MarketSurge: Mm-hmm.

Yeah.

Sreedhar Peddineni: Older one was, is
a bit more technically inquisitive.

So one thing that I'm doing as a
parent, giving them access to tools,

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: giving them some
pointers, knowing that probably if I

tell them 10 things, I hope that
they listen to at least one thing.

Reed Hansen, MarketSurge: Yeah.

Yeah, I have a couple
teen daughters and yeah.

So that, that's something
that's been on my mind.

You know, the education
system is not caught up.

You know, like we're I think it's
in the fear stage and it needs to

embrace this technology and, and
recognize that it's going to be a

part of almost every profession.

Sreedhar Peddineni: Think to
be the educational system, I

Reed Hansen, MarketSurge: Yeah, please.

Sreedhar Peddineni: Someone
asked me about, you know,

AI courses at a university.

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: Basically,
I want to go to a master's

program at some university and
it looks like a great program.

And advice was that
it is hard for any.

top tier university event to
keep pace with and update their

curriculum every few weeks.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: That's
practically not possible.

If you want to become a machine
learning engineer, learn the

mathematical foundations of it.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: a specific mindset.

If you want to be that, yes,
go do the master's program.

Good for you.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: But to
be a business user, we

have to keep track of it.

We need to tinker with it.

There's no other way.

Reed Hansen, MarketSurge: Yeah.

It's true.

Now, something I picked up in
what you were saying earlier, you

know, go to market professionals
and you know, you group sales

and marketing in their together.

Is it fair to say that.

You would predict that traditional like
delineation between roles like sales and

marketing are going to blur as we become
more proficient with, with technology

like this is, is that fair to say?

Sreedhar Peddineni: Yeah, at least
from a technology perspective,

in terms of I see the tech
stack convergence happening

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: terms of do I need
a separate marketing stack from sales

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: Probably
those lines are starting

to blur, especially with AI.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: I can talk about
from the context of GTM, but I'm

not trying to sell this product

Reed Hansen, MarketSurge: Right?

Mm-hmm.

Sreedhar Peddineni: I see the
latest product launch that

we have, call it Nucleus.

It's an AI pack, okay, that
can connect to multiple LLMs

and it also is an MCP host
as well as an MCP client.

That's a geeky way of saying that
we can connect to multiple systems.

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: that data in and
we have our own data sets and

our own content and learning and
we are exposing it to this AI

platform using that AI platform.

do multiple things.

So if I'm a marketer, I can
start off with, okay, here

is my messaging talk track.

I create a word
document, if you will.

I don't worry about polishing it.

I could.

give it to the platform and
I can give it my brand voice

which I can attach it from my

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: Use my brand voice
to convert this into a two -pager and

then convert into a slide deck that
I can share with my sales team.

And the craft of creating
compelling slides used to require

a designer's storyboarding, lots

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: right?

Reed Hansen, MarketSurge: Right.

Sreedhar Peddineni: with the
likes of LLMs working with

the tools like Gamma, if you

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: creation of
that can be done in minutes.

Reed Hansen, MarketSurge: Wow.

That's amazing.

Sreedhar Peddineni: You can take
that information and create a full

-fledged, LMS learning material.

I can look at my core
transcripts in Gong

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: leverage
that, extract out objections

that are coming up.

are we dealing with?

Well, what is my sales team handling?

What, which objections
are being handled well?

And where is room for improvement?

I can create an objection
handling course on the fly.

Reed Hansen, MarketSurge: Wow.

Sreedhar Peddineni: And I'm not talking
about theoretical concepts here.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: is possible today.

I take out the GTM part
of the equation here.

If somebody is technically savvy, you
could set up your cloud, cloud co

-work and cloud code environments.

And if you have that build
mindset, you could set up

your own cloud environment.

So I'm

Reed Hansen, MarketSurge: Wow.

I mean, it's very inspiring.

Are Sridhar, are you building
this yourself or are, you know,

tell me your technical expertise.

Are you the builder
in, in these scenarios?

Sreedhar Peddineni: the, I'm
the CEO of the company.

Reed Hansen, MarketSurge: Uhhuh?

Sreedhar Peddineni: So I
have a rockstar team people

who have been part of our
founding journey at Gainsight.

Reed Hansen, MarketSurge: Yeah,

Sreedhar Peddineni: all of
us are going through this

learning curve, right?

Reed Hansen, MarketSurge: yeah.

Sreedhar Peddineni: So, I would
say personally, honest disclosure

here as a CEO, once I became
the CEO, I was not, I'm not

into coding and, you know,

Reed Hansen, MarketSurge: Yeah.

Mm-hmm.

Sreedhar Peddineni: I was reading
about AI, you know, until I

would say about six, nine
months ago, was not hands -on.

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: I was just asking
the team, what's possible, tell me

what we can do and all of that.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: a light bulb moment
hit me that I better be hands -on.

Reed Hansen, MarketSurge: No.

Sreedhar Peddineni: Then I
started allocating every weekend.

It started off with every weekend.

I would pick up a simple project,
simple idea, a personal project,

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: And I
said, okay, I'm going to set

up my cloud code instance.

also going to have
my codex instance.

I stopped using chat GPT.

I would use codex.

Reed Hansen, MarketSurge: Code X.

Okay.

Sreedhar Peddineni: you know,
Codex is from OpenAI,

Reed Hansen, MarketSurge: Right.

Sreedhar Peddineni: you can do stuff.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: The same way with
Claude, co -work came along probably

six months, nine months ago now.

I don't even, I'm losing
track of time here.

But the power of these tools was
that, okay, I have all of this

business planning that I was doing,
it's all in various documents.

I can start working with
those documents in my desktop.

And

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: level at
which I can maintain context.

Now, every business project
that I have is a folder and

Reed Hansen, MarketSurge: Okay.

Sreedhar Peddineni: that
folder has context, not in a

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: the context
that was built over time

that's continually updated.

Reed Hansen, MarketSurge: Wow.

Sreedhar Peddineni: And then one
thing led to another, any product

ideas in terms of what's, what
I'm hearing from our customers

and prospects, in order to
convert that into a prototype.

I would use cloud code.

I'm not writing code saying
that the idea I want you to

create a sample application.

That's not production

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: but it's become
so easy for me to communicate

ideas with my product team.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: Some of the use
cases that I was talking about

earlier about what our nucleus
platform is capable of doing

Reed Hansen, MarketSurge: yeah.

Sreedhar Peddineni: of them.

I wipe coded with cloud code.

Reed Hansen, MarketSurge: Oh, okay.

Sreedhar Peddineni: I did not
write a single line of code.

It was the idea and
asking the right questions.

It tells me how to deploy stuff.

Everything is like,

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: it's a conversation.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: When I started
realizing this, then I started, okay,

Hey, my tech team is leveraging all
of these tools in building product.

Great.

What about my GTM team?

Where's my sales team at?

Where's my marketing

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: Where's
my product team at?

It's a steam

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: Everybody
is at a completely different

stage of their AI fluency.

So a couple of months ago I ran
a session for, our sales team.

We called it operation AI fluency.

And the punchline being your
mission, should you accept it?

Reed Hansen, MarketSurge: I

Sreedhar Peddineni:
A mission impossible.

Reed Hansen, MarketSurge: Love it.

Sreedhar Peddineni: And we had
a series of six challenges and

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: some of
them have completed it.

Some are halfway through.

The change management is hard, man.

Reed Hansen, MarketSurge: Yeah.

You know, whether it's internal
or external, it is very uphill.

so Shar, I wanna give you a chance
to you know, you've shared a ton

about, you know, this transformation
in the, the current AI environment.

Can you talk a little
bit about GTM, buddy and.

I, I like, I mean, I brought you on.

I want, I want to hear the pitch.

I want to hear, you know what, what
potential users could could learn

about the tool and, and you know, why
they should, why they should use it.

I, I wanna give you a
few minutes for that.

Sreedhar Peddineni: So we are at the
forefront of this new category that

we are, creating called revenue

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: which we
believe is a new phase.

of revenue enablement is about
creating content creating

training seen as a very you
know good to have kind of a

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: we're looking at
how do you pivot that mindset if

you will in terms of how do you
take all of that information that

exists in your content repository,
exists in your learning, to

activate it in the moment of need.

When a rep is out there
trying to sell a deal,

how do I help that person?

So it goes into routine things
like, okay, how do I help the

person to do an account research?

How do I help the person to
know who they're talking to?

the persona, if you

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: Based on my,
let's say I'm on medpick, in

your discovery, are you getting,
getting into a discovery call?

Here are the questions
that you should

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: asking.

Reed Hansen, MarketSurge: Yeah.

Sreedhar Peddineni: And after
the call, all calls are

getting recorded these days.

Provide an assessment in terms of
this, how you did on the call.

This is what went well,
and this could be better.

And funnel some of that information
to the managers that the rep

reports into, wherein the coaching
is all manager coaching the reps.

This has been a perennial problem.

Reed Hansen, MarketSurge: Mm-hmm.

Sreedhar Peddineni: There's no
uniformity in terms of coaching.

A lot of times it always goes into,
okay, what deals are you working on?

How can you get it over the

Reed Hansen, MarketSurge: Mm-hmm.

Yeah.

Sreedhar Peddineni: not as
much about how can I develop

that human being in terms of
the professional competencies?

How can I make that person
better at the craft of selling?

Reed Hansen, MarketSurge: Mm-hmm.

Yeah.

Sreedhar Peddineni: How can
we help the managers to

become better managers?

by delivering insights on how
their team is doing on the field.

What are they doing well?

are the areas where
they could use coaching?

Okay, that, that's where our
call scoring capability and skill

gap analysis comes into play.

Reed Hansen, MarketSurge: Okay.

Sreedhar Peddineni: And based on
the skill gap, we can create a

personalized role play, AI role play
to deliver reinforcement learning.

Reed Hansen, MarketSurge: Hmm.

Sreedhar Peddineni: terms of
Herod looks like he could do

better in objection handling.

We can create a personalized
role play for the rep to

reinforce that skill.

It's not just a blanket
training that's assigned to you.

It's more of a very, very
personalized based on what

a person needs in the
service of revenue outcomes.

That's what we do.

Reed Hansen, MarketSurge: Okay.

Well, I could see a ton
of value in, in that.

I mean, that is a, like you said, it is a.

Very burdensome task to
review a sales rep's calls and

evaluate their performance.

You know, one manager has, has multiple
reps to manage and doesn't have time

to relive their whole sales day.

And so this is, this is fantastic.

I love it.

Sreedhar Peddineni: You.

Reed Hansen, MarketSurge: and, you
know, for them to have the access to

the, like, the whole mind share of
the you know, for objection handling

and, you know, just ev all that
content is, is gonna be tremendous.

So I, yeah, I love it.

Now, if people would like to,
you know, work with GTM Buddy,

or even reach out to you, I think
you're a tremendous podcast guest.

Where can they find you?

Sreedhar Peddineni: I'm on LinkedIn,
Sridhar Pejnani, on LinkedIn would

be the best way to reach out to

Reed Hansen, MarketSurge: Great.

Sreedhar Peddineni: Our
website is gtmbuddy .ai.

Reed Hansen, MarketSurge: Fantastic.

Well, we will include those links in the
show notes and I'd encourage anybody in

the audience looking to really optimize
their sales team to explore GTM buddy.ai

and I think that's fantastic.

Well, thanks.

Sreedhar Peddineni: you so much.

Reed Hansen, MarketSurge: Yeah.

Thanks for coming on.

this was great.

Sreedhar Peddineni:
Wonderful to be here.

Thank you.

Speaker 2: Want to stay ahead of what's
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