Riding Tandem

Riding Tandem Trailer Bonus Episode 68 Season 1

#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

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In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your strengths, and align your marketing efforts with your goals.


Key Points:

  • The Overwhelm of “Shoulds”: Learn how the pressure to be everywhere can actually hurt your business.
  • The Instagram Example: Vivian explains why TandemWorks decided to stop chasing Instagram for its results and focus on channels that truly matter.
  • The Three-Part Funnel: Attract, Engage, Connect – a simple framework for creating impactful marketing strategies.
  • Personal Reflection & Action: Reflect on which marketing activities you should let go of and what truly resonates with you.



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Unpacking this episode min by min: 


00:00 Introduction to Marketing Mindset Shifts
03:20 Overcoming Marketing Overwhelm
12:49 The Three-Step Marketing Funnel
17:08 Aligning Marketing with Goals and Resources
22:24 Simplifying Marketing for Success


Related Episodes:

#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1



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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com


What is Riding Tandem?

Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.

Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.