Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet!
Marketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling, and you tell stories every day—whether it’s recommending a restaurant, convincing your kids to eat veggies, or sharing your latest great find with a friend.
By the end of this episode, you’ll walk away with:
✅ A new perspective on marketing that makes it feel natural and effortless
✅ Real-life examples of how you’re already using marketing skills in your daily life
✅ A FREE resource to help you uncover your most powerful business stories!
Next Episode:
We’ll tackle Marketing Mindset Shift #2, another powerful shift that will change how you approach marketing. Don’t miss it!
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Unpacking this episode min by min:
00:00 Introduction to Marketing Mindset Shifts
01:19 Reframing Marketing as Storytelling
05:39 Recognizing Your Natural Marketing Skills
12:44 Finding and Crafting Your Business Stories
16:05 Conclusion and Next Steps
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FREE RESOURCES
Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
What is Riding Tandem?
Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.
Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.