1,000 Routes with Nick Bennett

1,000 Routes with Nick Bennett Trailer Bonus Episode 32 Season 1

#32 The Anthony Pierri Route

#32 The Anthony Pierri Route#32 The Anthony Pierri Route

00:00
Anthony Pierri is the co-founder of Fletch, a consultancy helping B2B SaaS companies nail their messaging and positioning.

In this episode, Anthony shares how he and his co-founder carved out a place in the market for themselves by focusing on one key deliverable: rewriting homepages. He talks about the lessons they learned about niching down, productizing services, and leveraging platforms like LinkedIn to grow their business organically. Anthony opens up about their iterative content strategy, why niching isn’t limiting, and how solopreneurs can streamline their services to grow sustainably without burnout.

(00:00) Intro
(10:15) The journey to FletchPMM
(23:27) The importance of branding and positioning
(27:34) Advocating for basic marketing principles
(29:50) Slack vs. Teams
(30:33) The myth of market saturation
(33:46) The power of niching down
(36:30) Repeatable processes and limiting scope
(40:26) Pricing strategies and growth
(43:46) Sharing expertise publicly

--
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
--
Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/
Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

What is 1,000 Routes with Nick Bennett?

Becoming an entrepreneur takes grit.

Deciding to do it solo takes courage.

This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.