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In the very first episode of The Ultra Commerce Podcast, Jamie sits down with David Crow to dive deep into the world of ecommerce operations. From the real value of PIM and OMS to streamlining complexity in modern digital retail. Get ready for insights that could seriously level up your ecommerce game.
Explore more at ultracommerce.co, or go straight to the tools:
๐ https://ultracommerce.co/platform/order-management
๐ https://ultracommerce.co/platform/product-information-management
Explore more at ultracommerce.co, or go straight to the tools:
๐ https://ultracommerce.co/platform/order-management
๐ https://ultracommerce.co/platform/product-information-management
Creators and Guests
What is The Ultra Commerce Podcast?
The Ultra Commerce Podcast offers practical insights tailored for both B2B and B2C eCommerce operators and developers. Each episode features expert guests who break down real-world strategies and share success stories from the digital commerce space. The show places a strong emphasis on the operational side of eCommerce, focusing on systems architecture, fulfillment, and data orchestration, going beyond just marketing and storefront design. Hosted by Jamie Schouren, she invites guests to deep-dive into the complex world of digital commerce, exploring the strategies that power successful eCommerce operations. If you're interested in the nuts and bolts of enterprise eCommerce from systems architecture to fulfillment and data orchestration; this podcast offers smart and actionable content in an accessible format.
Hello, everyone, and welcome to the very, very first podcast that we're going to do with David Crow for Ultra commerce. We're going to talk about mastering ecommerce operations, the power of OMS and PIM. It's a big subject to start with, but I think it's also very important one for everyone who is in the ecommerce space and specifically in the enterprise ecommerce space. OMS and PIM, today, the very first podcast for Oil Truck Commerce and we're gonna talk with our very own David Crow. David, welcome so much to have this very first exciting podcast with me today.
Jamie:You're, I can say an industry leader, industry hero, an industry veteran. Please introduce yourself to us.
David Crow:Thanks, Jamie. It's great to be here. I'm really thrilled about joining the podcast today. I'm Dave Crow. I've been in the ecommerce space, probably going all the way back to the early two thousands and specifically around PIM and order management starting from all the way back at Sterling Commerce back in 2006.
David Crow:And so have been on that space both through the Sterling years and the IBM acquisition as well as with with Ultracommerce and the time with Lou Yanders. So I'm thrilled to be here today to talk about a subject that's really compelling for eCommerce managers and can be a massive difference maker in terms of customer sat, in terms of customer fulfillment excellence, and as well as delivering on the promise that you're making on your eCommerce platform.
Jamie:Yeah, so that was actually my reference. Before we're gonna dive in super deep, let's first talk about why OMS and PIM matter for e commerce managers and especially today.
David Crow:Sure, let's start with OMS. So order management systems are critical component of this, especially if you're trying to exemplify or deliver on commitments to customers around speed of delivery, around product availability, and in time, real time, or same day, next day availability. So that requires you to have not only visibility to what's available in your distribution centers, but also what's available in market closer to proximity to the customer. Because if I'm going to offer in a shopping cart a specific delivery time frame, then I actually have to know that I have inventory in the engineering market that can satisfy that commitment. Because, well, it might be easy to say, I can get this to you same day or I can get this to you next day.
David Crow:The reality is, if you don't physically know that you have product in the space where you could deliver that to, then how do you make that promise? And nothing turns off shoppers more to your site than to make a commitment for same day, next day, or two day delivery and then fall down on that promise. Because often what happens is they'll cancel the order before it arrives and buy it from somewhere else, and then they won't come back to your site again. So having that visibility and overarching capability to orchestrate orders in real time post CERO is a critical component to satisfying customer demand. Well, let's turn that around for a minute on the product information side, right?
David Crow:And so, when you think about in today's world of having diversified collections of products, the more complete and where best that that product information is, it's going to go a long way to satisfying customer inquiry around, but do I have a variable? What really is it? Are there real descriptions tied to it? Everything's around my product reviews and testimonials to use cases. And in the case of complex parts, do I have do I have installation instructions?
David Crow:Do I have, you know, complex product documentation and technical specifications that are gonna allow the customer to feel confident that this is the product that they need and this is the product that they want and can meet their demands? And all of that information really is gonna be stored into product information management system, not in your product catalog or your e commerce platform.
Jamie:Yeah. And I think that talking about these components and e commerce platforms, I think it's good to tell people what we do at Ultracommerce. So, if I give a quick overview of Ultracommerce, we are an, let's say, e commerce platform where we have a lot of very in-depth features. So, we have systems and standalone services like OMS and PIM, but also marketplace capabilities, middleware systems, and even very fast front end channel management part of that and many other of these tools. So, what makes us very different from the other ones is that not just that we offer this as a whole, but we offer this actually as standalone services and components, where we can now also talk about Domain as a standalone service that you can introduce into your current system.
Jamie:You can choose to do everything ultra, but you can also choose to say, okay, I really want to dive into this OMS and PIM. We have customers who are running even Shopify stores or Salesforce, and again, they're all over the spectrum that are using one or more of our tools. So, OMS and PIM in very plain language.
David Crow:Sure. And the order management system basically becomes the system of record for orders, right? It's not your financial system of record, but it should be the system of record of all of your customer orders across all of your sales channels. That would include ecommerce, like your storefront channels, and those orders that come in that aren't cash and carry from your from your point of sale should be fed into your OMS, any offline orders, any call center orders. And then it also should be the basis for a customer order inquiries through your call center.
David Crow:Now it won't be their complete customer service system, but for everything related to orders, it should be the system of record. And and why is that the case? Well, the reason from for that might mean is that from a customer standpoint, they'll want you to recognize them and recognize their value. And how do I do that unless I have a history and availability to represent that? You know, when Jamie comes onto my website to shop, I can see a history of Jamie's online purchases, but also what she probably took away from the store or the retail system as well.
David Crow:Because, you know, we want to represent to her that we have all of her history and we recognize the lifetime value of this customer. And LMS is really the system that's going to allow you to do that, to give you the best opportunity to market to this individual customer on a one to one On the pan basis, right, pan was critical in that most people who are selling online today have more than one online channel that they may be selling through. I may operate my own storefront, but I all might I will also be selling through a third party marketplace like in Amazon, like in eBay, like in Etsy. I may be doing things on social with Facebook Marketplace and others. And how do I keep all of my product content in sync if I don't have a product information management system where I'm aggregating and defining and creating all those product descriptions and have all of those digital assets, the photos, the videos, the testimonials available, and then be able to syndicate that content from one location out to all of my sell through channels.
David Crow:Right? All of those third party marketplaces as well as my ecommerce place and be able to manage that all from a central repository. Again, similar to the way I'm keeping all of my orders and order history for my customers available in my order management system, I also need to aggregate and centralize all of my product content So I have a single place in the voice of truth about the products that I'm selling that I can avail to all of my sell through channels.
Jamie:I think that you mentioned channels, not every PIM system has like a channel management. It's something that we do offer because we see that as a very critical point in your PIM system, especially these days when there's a lot of marketplaces and places where you want to resell. So, as you already mentioned, we have channel management inside a PIM system or product information management, but it also is very coherent with the order management system because you know from which channels actually orders are coming in. Can you tell us some typical pain points when these systems are missing?
David Crow:Sure. Look. From an order management's perspective, that there are if if I'm operating a civil e commerce business and I won't have a single distribution center, then I I may or may not need an order management system. Right? Because I'm gonna have my orders come into my e commerce standpoint.
David Crow:They're gonna go off to my fulfillment system for execution. Complexity comes in when I have more than one distribution center. Right? If I have two or three or if I have third party fulfillers, how am I coordinating the fulfillment activities of this and the statuses back customers when I have multiple, fulfillment channels or mords on my fulfillment strategy? You know, I might have a distribution center, in the Eastern Part Of The United States, but I might work with a three p l in the Midwest and a three p l in Europe.
David Crow:And so how am I integrating, coordinating my orders through those third party systems that are gonna do fulfillment for me? And it's not just sending them the order. Right? It's getting status messages back and interim milestones on what's the status of my orders so that I can put that back on my sales channel to give my customer confidence that I'm gonna meet a delivery E commerce systems aren't really set up to do that, right? I take an order, I send it somewhere, it gets fulfilled, they tell me when it's fulfilled, and I post it to your website that your package is shipped one of one.
David Crow:The complexity comes in if I have to send that order to multiple places, or let's, say that order has to be split and I have to do fulfillment from multiple locations, well, what's going to tell the customer that it's multiple packages, right? That it's going to come at multiple shipment points? You know, most systems and most e commerce systems fall down because they would take back a symbol from the first fulfillment location that said a package shipped box one of one. How would your e commerce system know that there were multiple boxes, multiple shipments, multiple delivery dates that were coming back without having something that sits in between that platform and those fulfillers that's merging theirs that order that might have been decomposed into, you know, multiple fulfillment points on a single order that had multiple items. And so, you know, that complexity as soon as you introduce complexity from the fulfillment standpoint, well, is this the point where you absolutely need to have an order management system?
David Crow:Now we're just talking that's just talking about the fulfillment side. That complexity also comes into play on the inventory side. So how do I know where all of my inventory is located in proximity to where where it needs to be fulfilled to the customer to keep track of all of that? And so, you know, ecommerce systems are usually available. It says, have a SKU and I have an inventory bucket.
David Crow:My inventory bucket says, this is how many I have on hand. It may have a location. It may not. It may just assume what everything's coming from a centralized place. But the reality is for the SKU, I could have inventory spread all over the world in, you know, tens of or hundreds of different locations, different nodes could be in retail store places.
David Crow:And how do I aggregate all of that inventory on a location basis so that I know, know, if Jane logs in The Netherlands to purchase an item, will I have it in proximity where she could maybe pick it up in an hour or have it delivered in an hour or it could be shipped same day or next day. How do I know that if I don't have inventory by location that I can relate to where my customers accessing me from in a sales channel? So again, think the pull in order management is as soon as I introduce complexity into my fulfillment and logistics environment, I need to have an order management system to keep track of that complexity to simplify it for the customer, but also to allow me to make the right kind of promise to the customer that says, this item we wanna purchase, it's available, it's in the market, and you can have it in half an hour or you can have it tomorrow. And I really don't see it if you have complexity in your network and you're adjusting this in your commerce footprint, you can make that promise all day, but you can't keep it because you have more will of knowing if you can execute or not.
Jamie:The same is with PIM, you know, and especially you mentioned, like, hey, Jamie's in The Netherlands, which is people who do not know that is true. I'm Europe. And when I look at PIM systems, this is a very crucial part for especially in Europe, but all over the world, but especially in Europe, where we have product information that is very different for each country. You know, there might be things like, of course, the easy one, the languages, the prices, this kind of stuff, but also, for example, energy outlet, you know, it looks different when you're in London, when you're in The Netherlands, it's actually a different product sometimes, or a different cable that has to be shipped with it. So, PIM systems are very crucial, OMS the same, but PIM systems also very crucial when you do European business, cross border business.
Jamie:But I'm sure, David, you have some examples when it's in The US where you do not have this complexity, but I'm sure there's many intelligence there when you don't have a PIP.
David Crow:Yeah. Look, you broke up a great point in was how do I manage even just the localization that's there as, do I have it in just English or do I have to have my product descriptions in multiple languages if I'm serving Europe or Asia Pac? Where am I managing that all centrally from? Am I counting on Google Translator to do this for me in real time on my website, which is going to slow down site performance? Or do I want to have all of that content written correctly for localization in the specific language and constructs of those languages in the regions in which I'm gonna sell.
David Crow:That is a huge part of it. Again, it's flipping back to you talked a little bit about syndication and channel management. Right? That's also a complexity. Know, anecdotal was speaking with a potential customer last week who started us through 11 different marketplaces, and we don't have a PIM today.
David Crow:What we talked about was, how do you keep all of your product data in sync? And the person just kind of laughed and said, Well, we don't. That's one of our big challenges. We literally had a different person who went and created this product on Amazon, and then created it on Walmart, and then created it on Target, and then also on Etsy and Facebook, etcetera, etcetera, etcetera. And it was a different person, so none of the product descriptions match.
David Crow:None of the images are the same. The pricing is also all over the place. And so they have no way to manage, try to coordinate all of that. So what's interesting was, even though it's the same product, they get different levels of customer reviews and customer satisfaction scores on different marketplaces, and the complaints are generally that the product wasn't as described. And the other startup might say, well, this product was exactly as we expected it, and that comes down to how was it described on the product.
David Crow:Their big challenge is how do we coordinate product content around 10,000 plus SKUs across 11 different sales channels where in the original, we created them all separately with and different people created them arm around based on what their opinion was of the product description. And so we're we've been talking about coordinate that and let us help you be able to model it through this centrally, but then again, with the channel management capabilities, able to syndicate this out across all of your sell through channels so that everywhere you sell, your product descriptions are the same.
Jamie:Well, think that you mentioned even reviews there, and I think that's an important part as well of a PIM system is that you and the one that we also offer you is that it's not just about the data you put in, but also the data you can collect from all these different platforms. Because obviously, it's very good if you would have, let's say, good reviews on Amazon and good reviews on, for example, in Australia Ionic, Iconic. When those reviews are there, I want to collect them and broadcast them to the other ones as well. So, I can cross a review between them. So, I think this is not just about sending data but also receiving data about your products there.
Jamie:Very interesting to hear, there's a company out there where there's people, and I'm sure there's many, where there's people who are putting in just data for all the different platforms, that's insane when you think about it. Sometimes people think it might be a big hurdle to install a PIM system and get everything up and running. But in the end, this is going to save you so much more time and money and also inconsistency. Data consistency is one of the most important things out there. And I know people like real world challenges, the real war stories.
Jamie:So, when we look at that, and I think that you just mentioned a customer that you talked with, but it goes further when things are challenged in an e commerce environment. And especially now, and I'm going to say it again, we had one case where there is a customer who's running a lot of sales through Instagram with influencers. And what was happening is that these brands working with influencers and these influencers were promoting, I don't know, would think it was dresses or lipstick, something like that, or I think it was a dress. They were promoting dropping the dress and everybody was waiting and happy and started to order. And then it was a lot of overselling because the data didn't update fast enough, the orders didn't come through fast enough.
Jamie:And what happened is that they had to disappoint a lot of people. Not only was obviously the brand hurt because the brand people were complaining that they didn't got their order. But on top of that, it is a brand of the influencer. And very, very vocally online people were complaining and literally there were complaints about, now I have to go to my Christmas dinner naked because I don't have a dress or you ruined my sister's wedding because this was the perfect dress that she wanted and now I don't have it. It's a two brand.
Jamie:It's the brand itself, but it's also a very vocal one. And you don't want this kind of stuff going around about your brand on social media with popular influencers that your target group is actually following. We don't want to see that. And of course, these influencers then don't want to work with you anymore because they are the ones also getting a lot of blame. We talked about data inconsistency, but there's a lot of other things like for example, omnichannel complexity.
Jamie:I know you have an example of online, offline stock mismanagement. Share that with us, David.
David Crow:Before the management, I think complexity comes in. I've never seen a more management implementation that had maybe less than nine or 10 integrations. When you think about needing to integrate into warehouse management system, into retail systems, your accounts receivable system, your general ledger, you might have other integrations into third party shippers and fulfillers, tax calculations, call center systems, or CRMs. And so the level of integrations very complex, which we can handle with our data orchestration layer as well, but that assumes that there's only one different instance or version of those products. And so, complexity again comes into what does my technical stack look like as as relates to my omnichannel environment to keep all of that data synchronized?
David Crow:Where am I pulling inventory signals in from? How many different WMSs do I have across? How many different distribution centers and third party fulfillment partners? Do I have a PIM that's awesome to centralize my product information, but I also probably need to integrate into an ERP, which is gonna be my transactional system of record for either producing products or or replenishment. I gotta integrate in my financial systems.
David Crow:And so the horror stories that I have in the past is all around, do you miss this mode or we forgot to build an integration into our third party logistics agency, which does fulfillment for us in the West Coast Of The United States. I'm missing all of that inventory sync information, all that product availability. Oh my gosh, we had hundreds of of orders that came in from Southern California for Christmas, and we didn't have visibility of the inventory. So we just accepted all of them, and now we're gonna to your point, we're gonna fulfill about 50% of those, and half of the customers are gonna be disappointed. And so we're gonna do that kind of on a first come, first served basis.
David Crow:Barely, let me tell those other customers, sorry. You're not getting this item for Christmas when you thought you were when we put your money in, we we took your order. Yeah. So, you know, the complexity or we we can help customers orchestrate through that complexity by simplifying all of those integrations and all those different system touch points, but doing it in a way that gives you consistency and trust and reliability in that, you know, we've got all the sources touched, and we've got this all integrated and made it work. You know, I I think the biggest challenge, you know, historically, I'm old enough to marry when people would say, gee, if if I do a great thing for a customer, they're gonna tell one or two purse one or two people, but if I disappoint a customer, they're gonna tell 10.
David Crow:Well, that was true before social media, but now if I disappoint a customer, run the risk of them posting something online and all of a sudden, it's marines of people who see that I disappointed a customer and create that brand trust break, if you will, that I've got to recover from. And so, you know, again, it's one thing to be able to take the order, but but having the consistency around fulfillment and delivering on the promise that you're making, that's that's really, really the the core of what's ecommerce and omnichannel success today. And, having that order management system in there really becomes the bridge that says, if I wanna offer a thirty minute delivery or same day delivery or or pickup in an hour, then I I really have to know that the inventory is actually there, that if I'm gonna send somebody to drive to a store that's three miles from their house to pick something up in thirty minutes, I better be sure that it's fully in the store and I have it to commit because that customer's not gonna be very happy if they just drove across town to pick up something that I told them they could get in thirty minutes and it's not there.
Jamie:Yeah. So, David, how can we make sure that if we do this, not we, actually, the people who are listening to us, I hope it's gonna be a lot of people and especially in, of course, the e commerce management and this kind of people there, operational management, how we're going to make sure, how can we help them? When we do this podcast again in half a year, their war story is not going to be on this podcast.
David Crow:Your success story will be on this podcast, right? I think from my we're UltraCommerce is we have a track record of delivering and in some cases, over delivering for our customers and making sure that we touch the base. But we do have templates and frameworks that allow us to make sure that we've identified all of those integration touch points and all of those hotspots. Also from a change management perspective, what needs to happen physically within the environments in terms of training and education for my staff to execute on the demand? You know, I can tell you countless stories where, you know, customers decided to do buy online, pick up in store, and they went in and trained people in one part of the store that says, Hey, when this item comes in and was received on the dock, let's set it over here for an e commerce order.
David Crow:But then they forgot to train the store, the people in customer service that said, when this customer comes in with this e commerce order, go back to this location to pick it because that's where it's stored. And, unfortunately, what happened in this instance was customers came in, came to the customer service desk, they looked it up on their pull and sell system and found, we won't sell this in the store, they refunded the customer's money. Right? So, it's not just about integrations, and it's just not about technology, but we also have templates and frameworks around change management and the education that needs to happen around processes so that all of your store associates or your warehouse associates understand the process specific to this order type when it comes in of how to execute it so that we're satisfying customers and not disappointing people.
Jamie:So how do we start then? People give you a call?
David Crow:Or, yeah, getting started, it's easy. Right? You can go to www.ultracommerce.cr and sign up for us to talk to them, or you can reach out to myself or any of the any of our other salespeople listed on the website as well. We're happy to talk to you and understand where you're having problems. We do have folks like myself in our community who have, unfortunately, decades of experience in ecommerce and omnichannel orchestration to helping even if you're struggling with, you know, I'm having a challenge.
David Crow:I know I'm having a challenge in my ecommerce business because it's not growing as I expected, and we have enough experience, and and frankly, we are straightforward enough that if we can help you, we'll tell you. But but what we wanna do is help you solve pain points in your ecommerce journey, and we have tools that are but are both in the race so that we can sell you what you need to solve the problem without having to rip and replace everything in your stack. Now we would love for you to rip and replace everything in your stack, and we'd love to be your partner of choice. But we can also help you pinpoint pain points that you're having in your customer's ecommerce journey and help you implement solutions to serve specifically for that pain point.
Jamie:And a cool thing actually, when you go to a website, I think that's pretty funny. So when you go to a website, there is a chat that pops up and that tells you like, Hey, can I help you? Many people think that's a robot, but it's actually not. That's David actively telling you hi on our chat. So when there's someone talking to you and say like, Hey, you're looking at this, can I help?
Jamie:It's David.
David Crow:Before you engage with me, if my face and name pops up, it's really me trying to chat with you. So I'm happy to get on and have a conversation with what with what your challenges might be in your ecommerce for your customers' ecommerce journey or with your ecommerce platform itself.
Jamie:Yeah. It's not a it's not a but. So I think that's nice to know because we we really want to help and we have these great experienced people here, including yourself to really dig deep and we don't mind digging deep with you. Really like to get to the point. We're almost already twenty five minutes in.
Jamie:I want to keep this like a thirty minute max because we don't want people to immediately fall asleep on our very first podcast. Very short, no mess, Trans and PIM.
David Crow:Trans, I started Trans and PIM because the one challenge in PIM is many people who are selling third party product information and so they might struggle to get what they believe is adequate product information from from their partners or their fulfillers. The descriptions might not be complete, or what they get might not be, we'll say, retail retail digestible and the kind of thing that your your merchandising team wants to put in space to represent the products on your retail website. So one of the big trends we see is this is a great place where generative AI can come into play to help kind of find product content from other avenues and other sources where it's available around those products to help enrich the product data that you have today to make it more robust and complete. Right? Almost to the point where, you know, I remember saying, Hey, just hit publish and send it to your website without digesting that reviewer because you always want your marketing or your merchandising people to have final say on what's out there, but it can simplify the process of finding missing elements of the product, information that you might be selling.
David Crow:So that's a great trend we're seeing there. Similarly, the IRS side, we're finding AI is a great tool to use to help us estimate fulfillment logic and fulfillment time. You know, if I have the availability of product in multiple locations and multiple modes, you know, what's the best, most most trustworthy path to fulfill for this customer? What are the, you know, what are the sources within reasonable distance approximately to the customer? I think, you know, some of the great solutions we're seeing available today is I've got my aggregated inventory footprint by location is rather than just saying to Jamie, here's here's where it's available from.
David Crow:You can pick it up in thirty minutes. Why not offer Jamie the choice that says, here's three options for you to get this. You can have it delivered tomorrow. You could pick it up in an hour, or we can have it at your doorstep in thirty minutes using something like Uber delivery. Right?
David Crow:And so allow the allow the customer to choose what fulfillment path is best for them. And those are some of the great, you know, agented AI things that we're seeing in the market today to help to help with that as well. You know, we're seeing some things around on back office from an administrative standpoint around inventory movement and inventory flow that allows us to see if I've got product that's selling well on the Eastern Coast Of The United States, but I've got a bulk of merchandise that's sitting in a fulfillment center in the West Coast. You can use AI tools to help us automate where that inventory, those inventory transfers are taking place or need to take place because something's selling will run-in one location, and it's not selling it all in another. So I could, you know, automatically shift that inventory around where it makes sense and is cost effective to to drive more sales.
David Crow:We're seeing a lot of that from an administrative standpoint as well, and those are those are all great tools and great concepts to help improve our ability to fulfill customers.
Jamie:I think that, you know, you you mentioned AI and and, you know, that is obviously deep promise of the future. But it's also very funny that I I sometimes see already people using that. And especially, was actually an example of payment and channel management. As you say, always check, do not just print, push the publish button. I actually saw an ad on Amazon where the title of the product was, Okay, I know what you mean.
Jamie:Here is the product description with XYZ. And that was super funny because I just published with exactly the very first tags of chat in there. So very interesting product, you see.
David Crow:I do follow those trends as well. It's interesting. You're starting to see more and more things published around accuracy from some of similar sites. So I won't mean I throw any the tools over the bus, but I am seeing statistics that are somewhere between thirty and forty five percent level of accuracy in the information that comes back. I've also seen one personally have experience where you might ask an AI bot the same question three times and you get through completely different answers, which is also indicative of, you know, the the level of consistency of what it's finding first or second in its model.
David Crow:And so I find that interesting. It's it's the case where you always wanna verify and double check and make sure that you're you're comfortable with the response that you're getting before you publish it out to your customer base.
Jamie:And I think to wrap it up, a PIM system is what helps with that because before, you can build in this level and we have that in our system building, this level of check-in there like, hey, check before you send something or before you publish. So, you can put in a lot of data, but if you put crap in, crap might come out. So you need to have that system there. And PIM systems actually really help with that, getting that accuracy out there, checking that one and really makes you stand out of your competitors when you have that clear descriptions, clear data there. Okay.
Jamie:So I'm gonna ask you one last question. What is your number one piece of advice to a commerce manager?
David Crow:I think my main piece of advice to a commerce manager would probably be look at your growth statistics and your growth trajectory and think about, you know, where the where the company was right now in your ecommerce journey and how you're satisfying customer demand, but just stop and think about what what's next. Right? Are we achieving mid to high double digit growth on a year over year basis? And if we're not, then, you know, let's have a conversation around your go to market strategy and how we can help you implement several different strategies that can improve your conversion rates, improve improve your SEO scores, but also help you expand your assortment without taking on a lot of inventory risk. But likewise, if you're starting to fall down on your execution for Fermilut and you're starting to see challenges around around customer success or customer support, then let's have a conversation around how do we help you better understand where you might have gaps in your in your DOTA layer around orchestration and execution that we can help you solve as well.
David Crow:It could be a PIM problem. It could be an OMS problem, but it could also be that you just have latency in your data and your data orchestration that we can help you resolve with with getting getting what data to be more real time. And so, you know, I guess the one piece of advice I give to an ecommerce manager is if you're watching this podcast, if you're having challenges with the way your platform executes today and your growth strategy, you know, reach out to UltraCommerce because we we wanna help you solve that problem. And we don't have to be everything to you and your environment, but we do have the capabilities and the tools that can help you solve unique and specific challenges in in advanced ways.
Jamie:Yeah. And I think that for the people who are who are listening and and not seeing this, there is another advantage of getting on a call with David and that is to see his amazing background is that those who do not know, in David's background and tune into the video if you want to see it, but in David's background, there's about forty, fifty, I don't know how many.
David Crow:Close to 50.
Jamie:Close to 50 guitars there And not just very cool, look amazing, but there's also some very special e commerce guitars there because another hero in the e commerce world, Matt Boland, is actually the one who has been making them.
David Crow:Yeah, Matto Daily made them for me. So, Matto McBride. So Matto Berber in London has helped me. He's built a couple very amazing custom guitars for me.
Jamie:Yeah. Really, really cool. I'm pretty sure that's something to talk about in the next podcast. I would like to thank everyone to listen to this very first UltraCommons podcast, the ones who've been watching. I hope you enjoyed it.
Jamie:If you have any feedback, please drop us as well. If you want to be a guest on our show, if you want to hear some specific topics or just wanna have a chat with either one of us or anyone other person of our team, please let us know, drop us a follow. There's much more content to come. It's gonna be very cross Atlantic between US, between Europe, between Australia, between APAC regions, whatever people we want to get in. We want to hear all stories, not just stories from the commercial people, but really stories from developers as well, from people who are implementing it and people who are using real world e commerce.
Jamie:There's too much AI stuff running around at the moment in terms of content. We need to get real stories out. Thank you everyone for listening. Drop us a follow, drop us a like and thank you, David.
David Crow:Thank you. Thanks, Jamie. It's a pleasure to be on.