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Bare It All with Linnsey is where nothing is off limits. From thriving in recovery to building businesses, raising kids while chasing dreams, diving deep into mental health, and making a real difference in the world — we talk about it all. This podcast is raw, real, and completely unfiltered. Whether you’re healing, hustling, or just trying to make it through the day, you’re in the right place. We’re here to inspire, empower, and remind you that you can rise from anything.
Tell me what you see women entrepreneurs, their biggest struggles. Number one is If you're not failing, you're not learning.
Bri Norberg:Failure is part of the journey. You're going to hear no. You're going to regret certain things or go down a path that maybe was not for you. And all of it is designed for your journey. It is a designed curriculum helping you get to your highest good.
Bri Norberg:My nonprofit is called Powered by Women. We have an annual conference called Brunch, which gathers three to 400 women. This entire event is has been powered by women.
Linnsey Dolson:I try to be in rooms with people who have what I want because you become who you surround yourself with.
Bri Norberg:Everyone experiences the same emotions successful people are the ones who can view them in a different way. Don't suppress them, recognize them, honor them, observe them, and then continue on without allowing them to be those barriers. Oh,
Linnsey Dolson:good.
Linnsey Dolson:Good.
Bri Norberg:Barriers. Oh,
Linnsey Dolson:good. Good. Good.
Bri Norberg:Can I move these?
Linnsey Dolson:You sure can. Well, help me to stop talking with my hands so much because when we need to cut some, it's like I'm up here. Yeah. The difference of an entrepreneur from anyone else is we just implement our ideas. Everybody comes up with good ideas, but if you don't do nothing with it Yeah.
Bri Norberg:And that's the hardest
Linnsey Dolson:part is execution. Yes. So Execution. Yeah. Welcome to Bare It All With Lindsay.
Linnsey Dolson:I'm so excited. We have an incredible guest, Brie. She is one kick ass woman and I'm so excited to interview her. Welcome.
Bri Norberg:Hi. I'm so excited to be here. Can't wait for this conversation. I know it's Yeah.
Linnsey Dolson:Be juicy. Girl. I love it. I This is gonna be one of my favorite conversations. Love all about mindset.
Linnsey Dolson:Honestly, your mindset is everything. It truly is. So tell us a little bit about your nonprofit and what you do.
Bri Norberg:Yeah. My nonprofit is called Powered by Women. We actually rebranded a little bit over a year ago. We were known as Women of Sacramento. But I had a big vision to expand in different cities where there's small business presence.
Bri Norberg:And Women of Sacramento is obviously hyper local. Sure. So we have an annual conference called brunch, which gathers 300 to 400 women every year. And every time I'm on that stage, I let everyone know, like, this entire event has been powered by women. Because we meticulously choose women owned businesses.
Bri Norberg:Every piece of decor you see, everybody from the DJ to the freaking nap kins on the table are produced by women. So when we rebranded, I was thinking, like, what is a good name for this organization? Because we are now a nonprofit. And I was like, powered by women. Powered by women is the thing.
Bri Norberg:And what's funny is recently was not recently, but I was interviewed for a magazine here in Sacramento five years ago. And I recently found it. And the title of our little spiel in the magazine was Powered by Women. Oh, how Such a cool full
Linnsey Dolson:circle That is so yeah, like you manifested it at that moment. It was manifested for you.
Bri Norberg:Yeah, that was really special. It's a great organization. Obviously, I'm biased. But we were definitely event oriented. So we have an event almost every single week I think every single week of the year.
Bri Norberg:So we are Okay. Quite busy. And then our annual conference, we're going to have that in the spring twenty twenty six. Oh, I have to come. Oh, you got it.
Linnsey Dolson:Oh, I love It is
Bri Norberg:quite the experience. I make sure to make it as fun, Instagramable as possible with my most flowing mini photo ops. It's a great event to go to if you're a business owner, aspiring business owner, or just want to rub elbows with ambitious women.
Linnsey Dolson:I love that. I think there's something so powerful about women supporting women. Like, I'm always a girl girl. You know when it's so funny, me and my daughter were actually talking the other day and she's like, you know when a woman tells you you look beautiful, you're like, yes, queen. Thank you.
Linnsey Dolson:When a man tells you, you're like, oh, thanks.
Bri Norberg:Yeah. It's different because we
Linnsey Dolson:really know. It's different. Yes.
Bri Norberg:You know, it looks good.
Linnsey Dolson:We we do. Yeah. And it's just the fact of like women supporting It's so important in this world of just like supporting each other and tell me what you see women entrepreneurs, their biggest struggles.
Bri Norberg:Yeah. Absolutely. I think number one is isolation. I think it's really easy when you're getting into this business space, entrepreneurship, to feel like almost wear it like a badge of honor. Like, did this myself.
Bri Norberg:I bootstrapped my business, and I did it all alone. When in reality, that leaves you without resources and connections that could massively propel your business forward. And also, it makes you feel lonely. It makes you feel isolated. When you're in the room with other creative, innovative entrepreneurs that are maybe a few steps ahead of you, the ideas that can populate in that space are massive.
Bri Norberg:So number one is isolation and not having the proper connections in order for your business to grow. And absolutely, us. Like, we are our biggest barrier in the path of success. So once we're able to reflect inward and really work through the shit in our mindset, then we're going to be able to take the decision make the decisions, take the steps in order to actually make shit happen. So I always say, like, you are the barrier in your way.
Bri Norberg:You're also the biggest catalyst your own success. I used this analogy before a few years ago when I was experiencing what I call the dark night of the soul in business, which happens like every year. I saw myself as like an arrow, a bow and arrow. And like I'm pulling myself back. And I'm holding myself back.
Bri Norberg:And I'm creating these issues when in reality all I have to do is let go and like I will also be the one to soar like an arrow towards where I wanna be. I know that's kind of a corny No. Analogy, but I'm like, I'm the bow and arrow. Like, we are our biggest barrier as well as our biggest catalyst.
Linnsey Dolson:Whether you think you can or you think you can't, you're right.
Bri Norberg:Yeah. Exactly.
Linnsey Dolson:And I love how you talked about isolation because that it is so important. Your tribe will make you or break you. And people don't realize and it's kind of a corny thing, but the more you learn, the more you earn and who you spend your time with in rooms is so important. I try to be in rooms with people who have what I want.
Bri Norberg:Absolutely.
Linnsey Dolson:Right? They say if your net worth is only 500,000, you need to be hanging out with people whose net worth is 2 to 3,000,000. Yeah. If your net worth is 10,000,000, you need to be hanging out with people whose net worth is 20,000,000, 30,000,000. Absolutely.
Linnsey Dolson:Because you become who you surround yourself Yeah. And so it's so important. I feel like people get in their head in business and they're like, I just need to figure this out. I just, no. You got yourself as far as you know how to get yourself.
Linnsey Dolson:Yep. You need to learn. You need coaches. You need mentors. You need tribes.
Linnsey Dolson:Yeah.
Bri Norberg:You need Absolutely.
Linnsey Dolson:You know, to be powered by other women. Yes. So that's Yeah. So important. It truly is.
Bri Norberg:Yep.
Linnsey Dolson:I feel like who you know will get you open up more doors for you any day than any education, any degree, anything. Who you know and your network is your network.
Bri Norberg:Yeah, absolutely. I agree. It's the rooms that you're in and being intentional about, again, rubbing shoulders with people who are in the arena with you. Right. I always say, like and this is not a phrase that I've coined, but you are don't take advice from people who have not yet created the success that you're wanting to create.
Linnsey Dolson:Oh, my favorite saying. Many people Yes.
Bri Norberg:Like ask their family and friends, especially in the beginning, like feedback and advice, and like, do you think I can do this? And they're so limited that they project their own insecurities onto you and keep you in your box because that's where you're safe technically. Right. We're safe in our comfort Right. So when you start to push boundaries and you are asking for feedback from people who have never pushed those boundaries, they're not going to encourage you, maybe some.
Bri Norberg:But they're going to project their own And so that's why it's important to get in the room with other people who are steps ahead of you because they're gonna see what's possible. And they can even create the blueprint for you so that you get there quicker without as many detours.
Linnsey Dolson:I know. I agree. And it's kind of like the 2% of the world that really look at that. Even with like social media, you post stuff and I noticed that on social media, my entrepreneur friends are like hell yeah, girl, right on, like cheering them on. And like my friends that I went to high school with are like, oh, that's cool.
Linnsey Dolson:Yeah. What do you mean that's cool, girl? Did you see what I just did? Totally. You know, why are you not cheering for me?
Linnsey Dolson:And so people Because they're limited beliefs Yes. Like into that To them, that's like uncomfortable. Yeah. And so you wanna surround yourself with people with that same mindset. Yep.
Linnsey Dolson:Just think like there's a different kind of mindset with entrepreneurs. We I feel like I go through life almost like everything's rigged in my favor and I can't Yes. Yes. I can't lose. And if I do lose, oh fucking well.
Linnsey Dolson:I'm not any worse than before I tried. Yes. Right?
Bri Norberg:What a great mindset you And
Linnsey Dolson:that changes everything and when you surround yourself with people like that, it rubs off on you. But if you listen to those people Yeah. I mean, people tell me all the time like, that's crazy or what if this or you know the stuff I put on social media like aren't you embarrassed putting your life out there? Like no. I could care less because like what matters is what I think of me.
Linnsey Dolson:Absolutely. Not what you think of
Bri Norberg:me. Yeah. I love that like manifestation affirmation experience. And it's actually rooted in science. It's confirmation bias.
Bri Norberg:So what you believe to be true, you're going to seek evidence out in the world to validate those beliefs. And that's why it comes it all starts with what we believe about ourselves and what we believe is possible. It goes into the subconscious brain of what we think can happen in our lives. And then what we believe, we're going to start looking around the world within conversations and on social media that validates that. We think like, oh, I can't do it.
Bri Norberg:And then we experience a failure. And then we're like, oh, see? I can't do it. Not good enough. Or like, it's never going to happen for me.
Bri Norberg:But the opposite is also true. When we can like reprogram our subconscious mind and beliefs and start believing that we can and that we're worthy and deserving, then we're going to start seeking evidence and that will create the reality that we live. That's why it's so powerful to reprogram those belief systems.
Linnsey Dolson:It is. It is. I'm working right now with I always believe in having coaches, having mentors. Your coaches should have coaches. And I'm working with Natasha Graciano.
Linnsey Dolson:So she was named by Forbes, the number one motivational speaker in the world 40. And she teaches scripting.
Bri Norberg:Okay.
Linnsey Dolson:And that's writing it out like it all we already have.
Bri Norberg:Oh, yes.
Linnsey Dolson:I'm a billionaire. I, you know, created this business. I created this this, and it's all manifesting. Similar to like the fake it till you make
Bri Norberg:it Yeah.
Linnsey Dolson:Or live it until you become it, or there's all these Yep. Different sayings, but it's literally manifesting the life you want so hard. Love it. It's just you manifest it so hard that it's gonna come true because I'm not gonna accept any other option but for that
Bri Norberg:to Yeah.
Linnsey Dolson:Come true. I might have to try a or b or c to get there
Bri Norberg:Yep.
Linnsey Dolson:But I'm not accepting anything else. So it is it's like all different forms of manifesting and just truly knowing. But you're right, people let like fear. Like what if I fail? So fucking what?
Linnsey Dolson:What if you Like
Bri Norberg:who cares? That's the cost of the Like you're going to fail. That's not something that we need to fear. Failure is part of the journey, especially as an entrepreneur. You're going have so many ideas.
Bri Norberg:You're going to test different And you're going to hear no. You're going to regret certain things or go down a path that maybe was not for you. And all of it is designed for your journey. It is a perfect designed curriculum helping you get to your highest good. It is.
Bri Norberg:Yes, So the more that you can embrace and look at failure through the lens of a learning opportunity, I always ask myself, even in the hardest situations because over the past twelve years as an entrepreneur, I've experienced some hard freaking situations. And in the muck, in the pain, in the discomfort, I ask myself, what am I learning? What am I being taught in this moment? What can I pull from this so that I can then turn around and help other people so that they know what to avoid or what to prepare for? And also, it develops me as a business owner.
Bri Norberg:It develops me as an entrepreneur, as a leader, as a nonprofit leader, as a frigging sister, an auntie, like as a partner. These moments of discomfort, those are what ultimately cultivate you as a person and really sharpen you to step into that next level.
Linnsey Dolson:I agree 100%. Like there's so nothing's taught me in life like screwing up, right? You do something and you're like, that was a horrible way to do that. That was not the results I wanted. I will not do that again.
Linnsey Dolson:That's just how you learn. Mean it's even like a child. You know, they toddlers, they throw fits in public and once they get a little bit older and they're like, uh-oh, everybody's looking at me. Oh, I guess I'll stop doing that. Yeah.
Linnsey Dolson:Right? It's just like way we learn. Yep. And it's entrepreneurship is the same way. If you're not failing, you're not learning.
Linnsey Dolson:How many billionaires had to file bankruptcy for certain businesses?
Bri Norberg:Right.
Linnsey Dolson:I've started businesses like ventures where I was like, oh, this is gonna be freaking awesome. And then I get and I'm like, I hate this this is fun. I do not enjoy this. Yep. I've had to do that like, you know, start adventures where it seemed like a great idea and then I got in and I'm like Yeah.
Linnsey Dolson:Either the push is not worth the like Yeah. The squeeze is not worth the push, like all of that, And so and that's okay because guess what? But I learned from that is like things that I'll take and put towards different businesses. Yeah. So it's like if you're not failing, you're not trying, you're not learning.
Bri Norberg:Yeah. And I think that's important. Like I also have had so many different business ventures over the last twelve years. And I always say, I have no shame. I do not care if I put things out in the world.
Bri Norberg:And I usually go 100 miles an hour. And I do all the research. And you know, I'm doing all of the work and then maybe it doesn't work out. And I'm like, oh, okay, well pivot. And I do that consistently Right.
Bri Norberg:Until I find something that I really want to stick with. And most people are too afraid about what they're going to be perceived as to the public to do those things. They don't want to share what they're building because what if it doesn't work out? And I'm like, but you're never going to know until you put it out there and try it. And then if you don't like it, it's Okay.
Bri Norberg:You know, there's so much life so
Linnsey Dolson:okay. Yeah. And you know, as entrepreneurs, I think we tend to be like impulsive. Yeah. Like, I don't know an entrepreneur that doesn't have ADD.
Bri Norberg:Right?
Linnsey Dolson:Well, I just think it comes hand in
Bri Norberg:my chat GBT right now. I have so many business ideas in there like with business plans and launch plans.
Linnsey Dolson:Yes. Our brains go I think it's almost like you have to be. Like, to be an entrepreneur, you have to have that ADD mindset. Yeah. But it's okay.
Linnsey Dolson:I love that, that it's okay. And people worry so much of what people think. And I think to truly reach success in life, you need to not care what other people A
Bri Norberg:million percent.
Linnsey Dolson:That is I think one of my superpowers in life is that like I truly don't care.
Bri Norberg:Yeah. Same girl.
Linnsey Dolson:Especially being on social you're on social media. Some of the comments you're like, well, damn, I guess they're you know, my video's doing pretty well today because a lot of people are letting me know what they think of me today. And that's totally fine. Yeah. But if people talk shit that you fail, well, hey, at least I got up and tried.
Bri Norberg:Yeah. And they don't pay your bills. No. Like, I always go back to that. I, over the last four year like, five years ago, I was someone who was wearing all the filters and, concerned about how people would perceive me and how I show up.
Bri Norberg:And then I just what? I can't remember exactly how this happened, but I just started to not give a fuck. I literally was like, I don't care And so when that happened, it shifted online and my business grew exponentially because I was able to unapologetically show up as my true authentic self, which inspired other people to do the same. And then my business grew because of that. And then it just freed me from other people's expectations and criticism and judgment.
Bri Norberg:I don't care. I genuinely do not care what a random person or a friend or a high school person that I went went to high school with. Like, I don't care what they think of me because they don't pay my bills. They're not in my inner circle, and their opinion doesn't matter to me.
Linnsey Dolson:Well, and it comes back to and I tell my kids this all the time. Don't take advice from somebody you wouldn't wanna trade lives with. Yeah. I get people all the time trying to give me advice. Well, I wouldn't really post that online if I was you.
Linnsey Dolson:I wouldn't really do that. I share my journey and my life so openly. Like, I share on, you know, public TV. I'm going on, you know, Good Morning America sharing and it's opening with my mug shots. Yeah.
Linnsey Dolson:Powerful. Yeah. That's how open I am. I share I was a homeless drug addict. I have arrest records.
Linnsey Dolson:Like, I have all these things, and so I think once you reach a level where you share that, you have to like just not care Right. What anybody thinks.
Bri Norberg:And you have to be prepared for the criticism, but I think Oh, so
Linnsey Dolson:much criticism, but who cares? Like, do I care what you're saying? Because I feel like, yeah, I did all that, but I've built more in my ten years of sobriety than most people have built in their whole life.
Bri Norberg:Well, and also, we're not trying to reach those people. Right. Exactly. When we share, when we're vulnerable, people crave that connection. They do.
Bri Norberg:And it's only created through vulnerability. When you lead with that when you're transparent and you have the bravery to be able to share your story, it's going to reach the right people who will appreciate it. Right. And the lives will be changed from that. That's what I know to be true about my own story.
Bri Norberg:I'm such a transparent person. I love careful with what I share. I'm not publicly blasting every of my life. I'm pretty strategic with what I share. But when I do share, I share from the scar, not the wound.
Bri Norberg:So I heal, I process, so that then I'm able to share the experience from a lens of this is what I've learned, and here's how I can help you. But I think those transparent moments, that vulnerability is what connects you deeper with your audience. Those are the people who feel like they really know you, and they can see your values shining through, which is what we all want to cultivate. There's so many brands who, they crumble when they don't stand up for what they believe in or when they don't share their values. They're not front and center in their marketing.
Bri Norberg:And then you see these brands who are doing really well, especially in the last five years, because they chose to take a stand, because they chose to share, these are our values. And that's something that I would teach my clients. I was once a business marketing coach.
Linnsey Dolson:Okay, nice.
Bri Norberg:And that's one of the pillars of our marketing strategy is authenticity. Like, can you show up? How can you be human? We have to teach people how to be human on social media because it has been taken away for so long. Everything's so fake and phony online.
Bri Norberg:But you see this wave of people who are showing up raw and sharing the hurt, the messy middle, and their content goes viral because we want that. Well, and it's relatable. Yes.
Linnsey Dolson:You know, I you see I'd even I think that's why, like, so TikTok and social media is so big because before we'd see, like, these movie stars and all of this and the regular lifer, even like the Kardashians. People love seeing relatable or you know, I know well, a lot of people like drama as well. But just seeing like, no, they actually struggle. Like these women who have this incredible life, no, they still struggle in their love life. They still struggle in parenting.
Linnsey Dolson:Like they still struggle. People love to see relatable things.
Bri Norberg:Yeah.
Linnsey Dolson:And I think being a leader, it's powerful to be vulnerable and be raw and show the the mess as well, but also show that with all that mess or any of these hurdles, look what I can still become and you can too. Yeah. So I think it's so strong for leaders to really show that side because seeing just on social media this somebody who's like multi millionaire and just living this life and just seeing all the good, that's great. It's not relatable. It's not relatable to the you know average person.
Linnsey Dolson:Right. And so really showing that like, hey, I've done all this, but like I still struggle on a daily basis with Yeah. All kinds of things. I mean, I think we all do. Yeah.
Linnsey Dolson:Maybe we could touch a little bit on just like my last podcast with Lacey, which is a friend of ours. We love Lacey. Yes. We were just talking about like mental health and how it doesn't matter how good you're doing in life, like we all struggle a little bit with our mental health whether it's being impulsive, it's ADD, it's struggling with depression here and there, or all of that. What do you see with that and common things with women and entrepreneurs?
Bri Norberg:Yeah, I think we try to stay strong, just women in general. Sure.
Linnsey Dolson:Oh, yeah. Yeah,
Bri Norberg:we We try to have that strong facade, and I can figure it out, and I can do it on my own. When most of us are feeling overwhelmed, isolated again, we're feeling insecure, We're comparing ourselves to other people who are putting on the same facade. But in reality, we're all just trying to figure it out. No one knows what they're really doing, and we're just trying to figure it out. And what I've seen, especially running Powered by Women, is there is so much power in getting in the room with other people and talking about these Because then you're like, oh my goodness, I thought that I was the only one experiencing this.
Bri Norberg:And now I know that there are other people battling this imposter syndrome, battling this insecurity when it comes to showing up online. That's a big one that I see is people who are so afraid to show their face online. And because of what other people will think about them, because they're not even comfortable in their own skin to be able to look at themselves face to camera. Right. And once you're able to find other people to hold you accountable, teach you the way, then you're able to break through those barriers.
Bri Norberg:But trying to do it on your own, it's just going to be it's going to be a lot more difficult. I'm not saying you can't do it on your own, but it's easier when you're around other people so that you can have those deeper conversations. And that's what I love about Powered by Women, obviously. I'm going to continue tooting the horn. You should
Linnsey Dolson:as you should. I love Yeah.
Bri Norberg:It's definitely not the typical networking community where you're just exchanging business cards. We go deep, and people have made lifelong friends and have grown their businesses. And it's just so powerful what community can bring in your business.
Linnsey Dolson:It is and surrounding yourself with like people who do similar things. Yeah. I've noticed that I, you know, I just love my entrepreneur circle of friends we have different conversations. I'm like, what did you invest in? Tell me like what was your ROI?
Linnsey Dolson:Like all these things.
Bri Norberg:Absolutely.
Linnsey Dolson:To where sometimes if you're at like a birthday party and it's, you know, the conversations are not like that. And surrounding yourself with people similar, but also like I think it's so important when you are especially being like a mom and an entrepreneur and stuff, we get so caught up in that that you don't take care of yourself. I remember the couple years of starting, like my cleaning company was my business. Oh, love it. And I had just gotten sober and I was like worked all day and night and I didn't really take care of myself like all of I gained more weight than I, you know, like to do all that.
Linnsey Dolson:And then I remember when I finally got my business to where I wasn't actually having to clean myself and stuff, then I started being like, okay, I'm gonna go get my hair done every four weeks. Oh, I discovered Botox. Okay. I discovered like all these different things, and then I really started working out and caring about what I ate. Yeah.
Linnsey Dolson:And I realized those things are so important because when I feel good and I feel like I look good, I can execute at a completely different level because it's like you can't pour from an empty cup.
Bri Norberg:Absolutely.
Linnsey Dolson:And so that's so important in entrepreneurship because we get so caught building the business and working till late at night and then Yeah. I know like a lot of entrepreneur friends of mine, we talked about this on weight gaining early on in business. Because you're like working all day and night, then you just stop and go to a drive through on the way home because you're exhausted, you gotta be up early. And so it's like really balancing, like taking care of yourself so that you can be the best version of you. Absolutely.
Bri Norberg:Yeah. I was grateful because I was a personal trainer. I had a fitness brand for six, seven years Oh, before I went into business coaching and before I launched Power by Women. So I was in the gym five, six days a week. I also owned a meal prep company in the past, so I had all of those skills.
Bri Norberg:And I see a direct correlation between sleeping enough, getting enough water. I'm big on weight training and the success of my business and how much effort I can put in that work. But people try to separate business and life when in reality, it's one organism. If you're not pouring into yourself, if you're not taking care of yourself, prioritizing your needs, getting enough freaking sleep, making sure that you're not on your screens right when you wake up and right before bed, I mean, there's so many people who grab their phones immediately and start scrolling. That doom scrolling that people do, it really impacts your mental health.
Bri Norberg:And if you're not nourishing your body not only with nutritious food and water and whatever supplements you need to take, but also what are you nourishing your mind with? Are you just sitting there and watching Netflix all afternoon? You know what I mean? There's what circles are you around? Who's speaking life into you?
Bri Norberg:Those are all really important because everything that comes into your body and into your mind is going to get breathed out into your business. 100%. So you have to ask yourself, like, if your business is struggling, look at other aspects of your life. Are you neglecting them? Usually you are.
Linnsey Dolson:Yeah.
Bri Norberg:The analogy, the glass and the rubber balls. The glass balls are the ones that will break if you drop them. And that's your health. That's your family. Those are the relationships that you have.
Bri Norberg:So those things are so important. When I sign up a new client, we go through the seven pillars of well-being.
Linnsey Dolson:Tell us about those.
Bri Norberg:Yeah. So, oh god, let's see if I can remember them off the top of my head. It's contribution and community. So how are you pouring back into your community? Financial health, obviously, that's important.
Bri Norberg:What are your financial goals? How are you going to get there? And then family. So family personal relationships, are you prioritizing those? I want to say spirituality.
Bri Norberg:So meaning, what is your faith? What do you believe in? Is it bigger? It doesn't have to be God. It can be universe.
Bri Norberg:It can be whatever that is to Like what is that bigger meaning? We have to have some type of connection to that. I want to say it's health and wellness. So are you prioritizing your health and your wellness? Are you working out?
Bri Norberg:It doesn't have to be in the gym, but go for a walk. Get out in nature. Connect with nature. I think that that's a huge part of being a successful business owner. And then there's one more, And I can't remember it off the top of my head.
Bri Norberg:That's Okay. It's probably so obvious. But yeah, it's all I always approach business through a holistic lens. I want to see all aspects of life because all aspects of life will impact the success of your business. You are the business, you know what I mean?
Bri Norberg:Not like as in you can't detach yourself, but like it's your blood is running through that business.
Linnsey Dolson:So it's important that you prioritize yourself. It is. I do coaching and business coaching, but I call it business and life coaching Yeah. Because I don't take on too many clients anymore. But when I do, I'm like, okay, I'm just warning you that we're gonna dig into your business, but we're digging into your life as well.
Linnsey Dolson:Mhmm. Because if your life and your mental like mental health and your mindset, mostly your mindset is not on point, we're not gonna get your business where it needs to be.
Bri Norberg:Yeah. Absolutely.
Linnsey Dolson:And so it all just comes hand in hand. But I would say most of it is just on the mindset, like get out of your own way. People are their biggest hurdle. Yeah. And most of it is fear.
Linnsey Dolson:Most of it is just like frozen in fear. If people could just I always tell them, get your feet there and your mind will follow. Like if you wake up and you're too scared to do it, you can do it anyway. Yeah. Like just get your feet there and then your mind will catch up later.
Linnsey Dolson:Right? Yeah. But if you wait for your mind to get there, your feet will get there. You'll just talk yourself out of it.
Bri Norberg:Totally. And there's this loop where it takes action to create confidence, to create competency. In order to get into that loop, you have to take the action. And so many people wait, procrastinate, go into this downward spiral of self defeat and sabotage that they don't ever take the action. But the action is what will start that upward cycle.
Linnsey Dolson:The action is what will get your mind there. So many people I hear people all the time, well, I'm just quite not ready. I don't feel right about it. You're never gonna feel fully right about it until you actually do You have to I mean, if you don't wake up and have a little bit of fear of stuff that you have to do, you're not doing big enough things. Absolutely.
Linnsey Dolson:I love when I'm super nervous to do something because Yeah. It's like I'm trying new shit. Yep. Like, I do stuff all the time that I'm so nervous to do.
Bri Norberg:I'm like I love
Linnsey Dolson:people tell that I'm nervous.
Bri Norberg:Okay.
Linnsey Dolson:This is Yeah. It's so good, but you have to do that shit. If you're not doing stuff on a daily basis that you're scared of, that makes you feel nervous, that you're embarrassed Yeah. Of, you're like, do I look like a dork? Do I sound like a dork?
Linnsey Dolson:Whatever. But you do it anyway. That's the shit that makes you grow. Yeah. That's what you That is how you grow as a human.
Linnsey Dolson:I
Bri Norberg:have made a commitment to myself probably ten years ago, I would say yes to anything that scared me. In that ten years I love I have summited two fourteen thousand foot mountains, Mount Rainier and Mount Shasta. I have gone skydiving. I have gone spelunking, which is like cave exploration What
Linnsey Dolson:is that?
Bri Norberg:Which is like frightening because I am a little claustrophobic.
Linnsey Dolson:Oh, that
Bri Norberg:is I have spoken on stages in front of hundreds and hundreds of people. I've been interviewed on probably a dozen or two dozen podcasts. Like anything that scares me, I'm like, Okay, yes, Even though growth. Yeah. Absolutely.
Bri Norberg:Because I know that the byproduct of saying yes is confidence. You need confidence in order to be a successful entrepreneur. And you have to be a little crazy.
Linnsey Dolson:You do. It's that living life is although you can't fail even though you can. And that's like so many people. The fear stops them. We were talking about a new thing that I'm going to start doing.
Linnsey Dolson:It's called the jump effect, and it's what I talk about the effect of when I got sober, made that decision. And I remember like I jumped up in the air three times and then I made the call. And I just jumped past my fears and I said, okay, I'm gonna deal with the twelve years of wreckage. I'm gonna go get sober. And so the jump effect is jump up three times in the morning and go out there and do something you're scared shitless at doing.
Bri Norberg:I love it.
Linnsey Dolson:And I love it. So it's called the jump effect. But what it is is it's getting people to do what they're scared to do. If you just did what you're scared shitless, then doing your life would be so different.
Bri Norberg:And you'll notice that it's not actually that scary.
Linnsey Dolson:It's not even that scary. There's so many things. Your head, our heads as humans like blow shit up.
Bri Norberg:Oh, yeah.
Linnsey Dolson:It'll start like this and then you're like, oh my God, what if people do this? Oh god,
Bri Norberg:what do
Linnsey Dolson:you feel? What if this happens? And next thing you know, you're like, I'm not doing it.
Bri Norberg:We are great
Linnsey Dolson:at self Yes. Anxiety. Yeah. And so it's like, it's fine to have anxiety, it's fine to be scared, it's fine to do stuff you're embarrassed of. Yeah.
Linnsey Dolson:Lot of it is embarrassment too. Right. People are so concerned what other people think of you. Why? Or do those people's lives what you want?
Linnsey Dolson:And like they're literally worried about what people think of them. People that are doing absolutely nothing in their life that that person wants in their life. Right. Or and then but they're still worried about what that person thinks. Yeah.
Linnsey Dolson:It's like I think it's another level of like I think you just become a different level of bad bitch when you get that confidence to where you don't care what people think.
Bri Norberg:I I think to give credit to those people who are like, but it's so hard. It is a primal conditioning. Like, our brains are wired to be a part of the That's
Linnsey Dolson:the norm.
Bri Norberg:It's is. So in the past, you know, back in, you know, the caveman era, we were designed to be in tribes. And if you did anything outside of the norm, then you will be exiled and you will die. That's still in our DNA. That's still in our reptilian brain in the back near our brain stem.
Bri Norberg:So when things get challenging or when we're wanting to step outside of that comfort zone, that is triggered. And our brain is designed to keep us safe. We are biologically wired to keep ourselves in our safe zone, which
Linnsey Dolson:is so fucked up. That's so wild, but it makes perfect Yeah. And what's great
Bri Norberg:is our brains are malleable. Now we know we have the science around neuroplasticity, which means our brains can literally rewire and reprogram. So what we need to start understanding is that that is absolutely true, that our brain is designed to keep us safe. So that means any time we start to step out into the unknown, we're going to have red flags go off in our brain, like, you can't do this. What are you doing?
Bri Norberg:No one is going to everyone's going to make fun of you and all of these things. So what you need to do is learn how to manage those internal thoughts, manage that dialogue, and choose something different. Because that is the action that will actually get you out of that space. And then we're able to rewire those neural pathways in our brain. With repetition, it does require repetitive effort.
Bri Norberg:Once you repetitively choose the uncomfortable, then it becomes more normal. It becomes more natural, and it becomes less scary. So then the comfort zone starts to expand and expand and expand. And then you're able to step into that power that you have inside of you that your brain is trying to keep you from obtaining. And you can continue to grow from there.
Bri Norberg:But it is it is biological in our brain. So give yourself some grace Yes. But also understand that you can reprogram that mind. You can change.
Linnsey Dolson:I love that. I love that you pointed that out because it's true. And it's most people think like that because like you said, we're wired to think like that. But I think it's so important that they're able to see and hear that you can reprogram And it's you need to get comfortable with being uncomfortable. Life if you're living life and going after what you want in life, you are not gonna be comfortable all the time.
Linnsey Dolson:If you are, are not doing what you wanna do in life. It's you gotta be used to feeling uncomfortable. It doesn't mean that you're miserable or that you're uncomfortable all the but you do get nervous. You do get fear. Your brain does try to talk you out of things, but you don't let it talk you out of things.
Linnsey Dolson:You do it anyway.
Bri Norberg:Yeah. I started my personal development journey in 2018, which is late, I think. But grateful that I was on it and on it for the rest of my life. But something that really helped me was understanding that I'm not my thoughts. I am the watcher of my thoughts.
Bri Norberg:So to be able to disconnect who you are and your incessant thoughts in your brain is so powerful so that you can start to build the relationship that you have with yourself. So that when you start to hear your self talk and start to go down that downward spiral and have that incessant chatter in your mind, you can stop it or just observe it and recognize, like, Okay, this is what my situation is. And this is what it's telling me. And these are the feelings that are coming up. I'm not going to identify with those feelings.
Bri Norberg:I'm not going to allow them to make the decisions for me. I'm going to distance myself from them, and I'm going to make a decision even though those feelings are there, and because those feelings are there. Because whatever's coming up for you, fear, it's like, Okay, something my body's trying to tell me something. Sure. I have fear, which means this is something that I'm not comfortable with.
Bri Norberg:And because I decided to choose the uncomfortable thing, I'm going to lean into that. Whenever there's something that's challenging that I get the butterflies in my stomach, I'm like, Okay, I'm going to lean into that because I know that that's an area of growth that is an opportunity for me. So it's just how you choose to view these things. Everyone experiences the same emotions. We do.
Bri Norberg:The successful people are the ones who can view them in a different way and can handle these emotions in a different way. Like, don't suppress them, recognize them, honor them, observe them, and then continue on without allowing them to be those barriers.
Linnsey Dolson:No, I love that. And a lot of it too, like I try with myself is to catch patterns. Like I know myself and if I'm going on like I push myself and I'm going on no sleep and I'm not eating well and all of that then I'm gonna start having more anxiety. I'm gonna start overthinking things. I'm gonna start something that might just make me a little nervous is gonna make me a lot more nervous.
Linnsey Dolson:So it's also like catching patterns in yourself. Yeah. And like you said, feeling the feelings.
Bri Norberg:Yeah.
Linnsey Dolson:Just because you feel something, a feeling is not a fact. Right. And it's like feeling this. Like you said, okay, why am I feeling oh, I'm feeling a little nervous. Okay, this could be a big thing coming up or
Bri Norberg:Yeah.
Linnsey Dolson:So it's just really understanding those feelings, and it's okay to feel them. Yeah. You know, just feel them.
Bri Norberg:Absolutely. And I think the biggest superpower that you can have as an entrepreneur is radical responsibility and honesty. So looking in the mirror and recognizing, like, what are my bad behaviors? What am I doing right now that is contributing to the reality that I'm living? And recognize how much is in your control.
Bri Norberg:I think oftentimes we just outsource our power to other people by blaming other people, when in reality it's powerful, even in situations where maybe it wasn't genuinely your fault. But you're a part of it. So what did you bring to the table for this to happen? Can you self reflect and learn something that you can take away from it, and then you can see every single hard situation as something that you can learn from? And you genuinely can.
Bri Norberg:Every freaking situation Whatever. There. You have an opportunity to reflect and learn, even if it is so tragic, especially if it's so tragic, because there's something there that is a gift to you. If you choose to see it that way like, can choose not to. You can choose to be the victim of your circumstances and feel like the world is out to get you.
Bri Norberg:Or you can also choose to view every situation as an opportunity for you to grow and learn and then evolve. We have a choice. And that's the biggest lesson that I've learned is we get to choose. And be careful what you choose because one choice, you're going to be able to create your reality. And the other one, reality is just going to be created for you.
Bri Norberg:And you're going be blaming everybody for it.
Linnsey Dolson:It's the victim mentality in a And the one thing you can control in life is yourself.
Bri Norberg:Yes.
Linnsey Dolson:And you can't control how others treat you. You can't control what others do. You can control how you react to You control what know, what you'll put up with.
Bri Norberg:Yeah. That
Linnsey Dolson:kind of stuff. But the thing you can control is yourself.
Bri Norberg:Yes.
Linnsey Dolson:And looking if you're you should be looking every day on things you can improve. I always try to look for my character defects because I have a ton of them. I'm a human.
Bri Norberg:Same girl.
Linnsey Dolson:Yeah. We're human. We have tons of them.
Bri Norberg:But if
Linnsey Dolson:you can identify them, there's times, you know, a lot of times I'll get so caught up and I'm like, oh, handled that situation kind of You know, or I could handle that situation better or I could have reacted better, I could have tried harder.
Bri Norberg:Right.
Linnsey Dolson:All these things. And so if you find what you can do better in this situation, that's how you can control the situation and just constantly trying to improve. Totally. We're humans. We are always gonna make mistakes.
Linnsey Dolson:We're gonna have character defects. We are gonna We're moody and we're women.
Bri Norberg:Right.
Linnsey Dolson:So sometimes we're There's times when we're a little ripe. Yeah. I'll be like, oh, settle down and calm down. It was not that serious. Yeah.
Linnsey Dolson:You know? But you can If you're constantly looking for that and like trying to correct it and trying to learn from it, and each day try to be better than you were the day this darn microphone, I swear.
Bri Norberg:I'm all
Linnsey Dolson:over
Bri Norberg:just
Linnsey Dolson:off with my hands, it just happens. But if you try to be better every single day than you were the day before.
Bri Norberg:Yeah. And like, what I loved sharing is the key is gracious self discipline. So be disciplined. Get the work done. Put in the action.
Bri Norberg:And give yourself enormous amounts of grace every step of the way. Because if you have one without the other, either you're going to be too lazy and not get shit done, or you're going to beat yourself up so hard that you burn out. So being able to if you make a mistake or something doesn't go well or you slack off, love yourself in those moments.
Linnsey Dolson:I love that you say.
Bri Norberg:I every part of me, even the darkness in me. And I give myself so much grace every step of the way because the alternative is chaos. It's sadness. I'm beating myself up. We can be our worst freaking critics constantly.
Bri Norberg:That's high achieving entrepreneurs. We default to that. And so I encourage people, like, give yourself more grace. Because I know that we're all going to, like, bust our ass, and we're going to achieve our goals, and we're going to do the thing, right? Because that's just how we're wired.
Bri Norberg:That's why we're entrepreneurs. Lack grace, and compassion, and sensitivity for our human moments. So when we can combine those two, we're unstoppable.
Linnsey Dolson:I agree so much. And I love that how you touched on loving yourself. It's so important to love yourself and be kind to yourself and how you talk to yourself. Yes. I really learned, like when I got sober, I really struggled with loving myself because like there was so much pain and you know, shame and guilt and just like I really, this last ten years, grew into like loving myself.
Linnsey Dolson:Like I love myself. I love the way I physically look. I love my heart. I love who I am as a person. I love my drive.
Linnsey Dolson:Like I really love who I am and how I talk to myself is so important. Yeah. You know, so I have to remind myself, no, like, you're a bad bitch. Yeah. Like, you got this.
Linnsey Dolson:You get up and kick ass Yes. Girl, you have to talk to yourself like that. Totally. You need to be your biggest cheerleader. Absolutely.
Linnsey Dolson:And we do. We do. We are hard on ourselves. Like, I'm always right in between like, I'm proud of you Lindsay and you need to work harder.
Bri Norberg:And I think that's a perfect balance.
Linnsey Dolson:Right. Right.
Bri Norberg:You don't want to swing too far, and I've swung both sides. And when you're able to find the good balance, and it's not always going be balanced, but you're able to really put in the work that's necessary while being kind to yourself along the way.
Linnsey Dolson:Right. Right. I think it's important. Well, thank you so much, Brie. Can you let everybody know how to find you?
Bri Norberg:Yes. Powered by Women of Sac. That is our nonprofit account. And then my personal account is iambreenorberg. And yeah, that's where you can find Thank you
Linnsey Dolson:so much for coming on. Yes. Have a great day, guys. Bye.