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Transforming the Game with Kristina Katsanevas is the podcast for game-changers, risk-takers, and industry shakers. Don’t hate the player—hate the game? Not here. These leaders are rewriting the rules. From high-net-worth entrepreneurs, founders of Australia’s most iconic brands, and those disciplined enough to keep stacking those habits to success. We dive into the minds of pioneers innovating in media, business, fashion, sport and transformation.
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Speaking of, your car analogy, I often think of, and I'll say to people about your body. But imagine if you could only buy one car in your life, and you had to use that to get to your grades. Like, you would look after your calm very differently to the mindset todaya And, obviously, you're very fit. You look after yourself.
I have I you've got a bachelor in nutrition. Love that. Love that. And I make exercise my nonnegotiable out of everything, my craziness. I was at the gym before this, and it's quite early here for me as well.
And it's my nonnegotiable. Every day, every morning, I have to. Now my weapon of choice is gym, swim, and I've also I like I call it my my potions where, I've got my formulas, migraines and things like that. So what would your routine? What's your routine for people?
And how important is exercise do you think for generally everyone? Yeah, I'd probably say this, so I make sure we're well built differently. So what I'd say is not what you'd like to do, but no, sometimes too, you gotta do what you don't wanna do because it is for the best interest of the environment. The environment is yourself, and sometimes we don't want a gym, but posturally, physically, hip wise, when I get older, if you look up hip problems with older people, a lot of them die after hip operations. Do you wanna die after a hip operation?
No, I don't. So how can I look after my hip? How many people would do that? Yeah. I always talk about the big three on these.
Yeah. Real lately, a lot of, people don't even realize with cancer, heart disease, and diabetes. What what foods shouldn't I eat? And they go, oh, fast foods? What else?
And they'd be like, oh, I'm not sure. I'm not really sure. And how much of? And, hey. Like, understanding what actually causes heart disease, diabetes, and cancer.
You ever done the research on it? And I ask people that. And I call it a layered approach where you do 10 steps to the one thing. And it you know, I say, have you ever looked up 10 things around cancer? And then when you get to that level, go back and revisit at another 10 things.
Why they're all fire exits? It means that you're staying away from cancer or, you know, trying to stay away as far as you can from cancer, and people just don't do that. So I'd say to people, go out and find what you don't want, and what don't I do? Like, even conversations, how do I communicate effectively and set boundaries in relationships so I'm not damaged. Because once you're damaged, they're spot fires.
I don't feel good enough. I'm not worthy. I'm not pretty enough. I knew what, you know, Jeff or Christina said to me in school was true now because so and so's validated that. But if you build yourself well, there's nothing no one can do.
Yeah. And that's the biggest thing. I do a power 100 every single morning, and that power 100 has a whole heap of stuff, gratitude journaling, affirmations. Yeah. I use the inner tune app for us affirmations, but it could be calm.
It could be meditation where you're down by the ocean. You're journaling. The sun's on you. You got a dog beside you. So you meet your best friend or you walk down with your partner.
Whatever it is, human connection, you're disconnecting from everything else. You turn your phone on airplane mode. And each time I do one thing, turn my phone on airplane mode to be present with the presence of my company to my person. It's the greatest present I can give my partner. Now that, like, what what else did I give in that?
So I gave her my time. I gave her my respect. I gave her what she wanted, me. And, like, I'll count those things. They're a power 100 where, you know, if I go down and I'm with you and we catch up for the first time, and I'm on my phone scrolling and dead scrolling, I'm like, oh, what did he say?
Hey. Look at the sun. And I'm like, oh, yeah. Yeah. I just wanna see this post from Jabobogs.
Have you seen the cat? Yeah. It's funny, and, yeah, it made you laugh. But is it serving you told me that you wanted to travel to Disneyland with your kids, and you wanted to retire early so you could actually see your kids grow up, but you're scrolling every day dead scrolling. And you had the chance and opportunity with somebody like yourself, Christine, or me, who's that been successful to give you the solutions to your problems and what did you do with it?
You disrespected it. So find your power 100. I do a power 100, and I'll count those hundred things. Whether it's the hygiene, as you said, physically fit. During my workouts, I'm not just doing a workout.
I'm then doing core in between my sets. I do another set. I come out and skip. So I'm doing my cardio. I do another set, and now I'm stretching.
So I'm doing different elements just in the workout. Whilst I'm doing that, I'm listening to a podcast of value that could add value to myself. I put a book out next to the workout, and when I hear something, you know, Joe Dispenza's tell telling me about how to deal with my emotions or human beings talking about the brain. I'm then going, pause, in between the set. Yeah.
I think it's the same, right, right up. Yep. Something out. And even if you don't have that book, grab your notes, open the notes up, and when you're listening, do your set and go, bang. The human brain is x, y, or z.
And it creates a exit that we spoke about that allows you to burn the old exit that never served you, and do your power 100 every morning before 9AM. Now here's the thing. If you're a late riser and you still are doing business at four in the morning, congrats to you, and I respect you. It's there's no right or wrong way. Oh, you should get up early.
You get up and just grind the way you want to. But if you get up at twelve before let's say, I get up at five before nine, so four hours, you get up at twelve before 4PM, you do a power 100, then that's great. And I just design it your way. So it might be stretching, it might be affirmations, it might be just looking in your partner's eyes and telling them you love them and actually looking at them. So I just wanted you to know something beautiful.
Right? Every single morning, you grab them. You grab their shoulders. You give them a cuddle. There's there's one.
Yeah. You're connecting. That's the first one. Now I'm cuddling you, giving a hug twenty second to let that little exchange of of feeling to return and to yeah, to actually connect. Right?
And that connection now, that's three. And now I'm telling you verbally, I just wanted you to know I love you or you mean the world to but these things you can count through the morning. Maybe it's choosing, you know, before you used to choose chocolate in the morning, you've swapped it for a banana. There's five. So understanding the benefits of the banana, potassium, sodium, and calcium at that exchange or pump within a cell, and that's six.
And once you understand this whole conversation, just let the 1% wins rather than going for just that big success. You're actually stacking the tiny little milestones in your life that and then when people do that, you're motivating, and then you're motivating, and then you're dopamine. And then all of a sudden, you've hit your big success, but you haven't gotten because you it's like this. Right? But what you're doing and, I mean, that's the saying.
That's a beautiful way to put it too, and it's the same in business. If you're doing a big transformation in your business, you're trying to motivate your teams. I don't get people to set schedules that are up here. This is our goal. This is our why.
But then, let's get to here. Let's get to here. Let's get to here. And you get them by, like, you know, well, yeah. KPIs, yeah, for yourself in life.
And I'm gonna as a business, when we deal with businesses straight away, we look at the whole framework of their business. And it's like, as you said, the car, what about the wheels? But the biggest thing, what we focus on is the Lamborghini and how, what a beautiful car. Can you afford it? No, I can't.
Now I feel like shit because I just didn't, you know, you've made me feel that I'm not worthy or don't have enough money or whatever it is, but what if we just went, I'm not able to buy one of the bolts, and one of the bolts how much is that bolt? $3, 2 dollars, 1 dollar. Right? You take away all the nuts and bolts of that Lamborghini and it falls apart. And what we don't focus on is the little micro steps that would put us in the position, financial freedom position because of our passion and because of our love for an industry, whether it was affiliate marketing, whether it was business, small or large, that puts you in a great position, even small.
I say to people, when you we work with coaching clients, instead of thinking, I wanna build a x business, and I go, alright. So would you like to franchise it? Could you possibly franchise it? Could you create a university through Kajabi or something of that nature that allows you to then be able to be in a position where you could teach people and you got a thousand people subscribed at $49.99 a month? What would that do for your life?
That's just one stream. And now you got digital products, how to build your business well, how to deal with stress, how to because that's it. That that'll allow that person to function function at their highest level. And once you do that, now these nuts and bolts moments where you've done this micro effort that you thought was pointless. I stack them up, and you do nothing, Christine, over the next year.
I get 365 micro moments. But if I do a power 100 daily times 365, do the maths of how many steps ahead of you I am, and that doesn't mean I'm better than you. It would just mean I was more committed to myself. And if you break them down to say 0.1, look into the eyes of my partner in connection, that means I'm connecting with you on this podcast. When I'm in this business meeting, when I'm in this relationship, when I'm playing for this sporting team or whatever, we go out onto the field of life.
And once you do that, people always say, mules, you're so lucky in life. You everything falls into your life. It didn't people trusted who I was, and that meant that I showed them through my actions of these micro actions that I can be that person they can trust in that situation. And I'm gonna go to this person for coaching, for business, for life. And once they come, my biggest thing going back to that, surrender.
And you're not to know stuff. Sure. You don't know stuff. I don't know stuff, but we don't sit there and say, hey, JT, tell somebody else, brother. I I know how to do business.
We've had that yesterday. He literally told us, we do what Jeff does. And they haven't even seen me do something. And I said, alright. Tell me the invisible backpack that you carry and what that what that means.
And they're like, oh, what's that mean? I said, so then we'll framework your GPS to life. So tell me your GPS to life. What are the pillars of life? And they're like, I'm not sure.
And I'm like, you don't do what we do. But what you're like, you said, you feel fearful for me coming in to actually add more value to your business. And that, you know, they wanted to argue the point, but I do what you do. And I said, well, I just showed you that you didn't. And so where where's the and I do it nicely.
I do it nicer than that. Yes. Yes. But the people don't like so there's the people who who are willing to actually learn and be coached, and then there's the people that are simply don't want to be wrong. There's they they haven't they haven't got their fire exits yet because they just don't want and they're stubborn.
And that that's and I always say you can lead a horse to water. You can't make them drink. So you can have people could have them at best intention, but you can't physically, well, you can't, but jump the water down their throat and it's not worth your time anyway. But imagine too, like what you said, and we always say that you lead a horse to water, but you can't make them drink. Right.
But why do athletes who are great athletes have a coach? Well, look, I don't need you coach. I can run faster. I can play football. I can shoot a netball, whatever it is.
I can play any sport. I don't need this coach. I can guarantee when, what we think we are doing in a space and environment. When I sit back and I just watch, everyone's an arm to critics. Do you know why?
Because you've got some form of coaching within yourself. You see something on a sporting field. Yeah. I pass it to that person over there. They're free.
Why didn't you see that? Because they had their back to them. But if they even if you understand sport, when you receive a pass, if I can see both people like this, so I'm playing in a position where I could see both. But if I turn my back to that person and I receive the ball, he was free or she was free over there. But because I didn't position my stance right, I didn't see what you saw through the TV.
And then people say, I don't need a coach. And I well, I could teach you one thing I've seen how you play. When you receive the ball, my advice is to make sure that you've got two people within your vision or as many people in your vision rather than turning off and blocking off that potential. And that way I receive and I let go and we score the winning goal that wins us. Yeah.
The World Cup soccer or something of that nature. You tell me what that would be worth to Ronaldo or Messi. And when you understand that conversation, just surrender. You we're not as long as you don't surrender. Leagues.
Right? Yeah. And everything to gain. And it's just yesterday we had that conversation and said, Hey, how's this? We'll do a due diligence workshop.
We'll come into that space. But what it was, the person felt threatened because they, yeah, don't want to be in a position, could probably be doing more. It's not that. We're always, we should always be upskilling our self to be the highest version of ourselves. And that means that you don't know everything.
Well, how did you get to that spot that you currently in? So I asked that question and then this, oh, you never upskilled yourself or this is another opportunity. I'm not coming to take your job. Let me tell you. I'm coming in to plug in some value.
That's it. And then when I'm the idea is I'm training you and coaching you up to add more to what you're great at already. So we started going down that pathway, and then they were a little bit more open. Oh, yeah. Yeah.
I'm great. You know? And it was an ego thing. Our ego crushes, you know, the potential for us to be all that we can be. Our pride yeah.
You can't we can't even do it at a family barbecue. Remember that time I scored 90 meter tri oh, well, what about that time when I scored a hundred meter tri Yeah. Well, that's what Just let it go. Let the person tell the story. And if someone the father might come out and say, that was great, but Jeff scored a hundred meter trial.
Do you remember that one? And let other people talk for the actions of who you are by your power 100 or what you're doing for your life. And that's it. That's how I've always operated. I heard this great name in the criminal world, and I mean that respectfully to the community today.
But it was because of how I operated, innovator. I was making a lot of money. I was creating a lot of opportunities, and people wanted to network at that point in time. And what what all I've done is destructive into constructive. Now I've taken that into business, and people wanna connect because you're genuine, you're authentic, you're, as you said, ethical in the space, and you're creating outcomes.
Who doesn't wanna be around that? But then I you yeah. If I come to you and you say, hey, Jeff. I could teach you stuff, despite us being a high performance place that can pass on something that makes everything seamless and stressless and build better humans. Hey, Christina.
Don't tell me. I'll tell you how to do it. What a knucklehead. Like, I'd be like, let the guard down. I've watched some of your podcast, The Rocking Chair Moment, as an example.
How could I plug that in in my story to create value to another human being? What a beautiful thing Christine has just given me. But until you do that, you're always going to block off and you'll see them in conferences. Yes. If they start to close-up.
Right? And it's like, you know, the shoulders come up and it's it's the body language and they're blinking more because they're not they're not they're not paying attention. You get them phones and they're scrolling. I can see them. I'll pause and I'll say, look, I wanna have a conversation.
Does everyone want to be respected in life? And I wanna and I mean it nicely. Males to females. I'm a male to female scrolling. And I'll say, should we respect women in society?
Can I ask everybody really quickly? And it's off topic, and they're like, where did this come from? And I start chatting this convo, and I and they're like, yeah. We should respect women. Absolutely.
Now should we respect humans? Yes. Or should we respect women? Yes. Children, elders?
Yes. Can I ask why in a conference when you've come here to learn that you'd be scrolling and then demand respect from a male? I said, why is it different? Like, why can anybody tell me this? And I'll see the people that are scrolling go at this.
They'll pause like a deer in the headlights, and I go, he's talking about me. And I'm not directly saying, hey, you in a red shirt, but I'm making sure because in the end, everyone right? If something happens in a shopping center, I guarantee everyone will want me to be in that shopping center. I promise you that that I'd be the person they'd want there. And I mean that nicely.
But we get there to a point where now someone's doing something really bad and we want somebody who's going to step up. Guarantee us I'd step up. But what we don't do is have that conversation in these spaces and we enable that behavior and say it's okay to scroll. I see it at national suicide prevention conferences from tables that I'm not gonna mention the organizations that are there to represent the highest level of suicide prevention. And I walk back in from the tour and they scroll on Facebook and I'm like, what the actual Yeah.
You know, so I'll say, I'll walk up and put my hand on their shoulder and say Abruancy. Right? Yeah. I'll say, do you know that my brother and sister are no longer here? And there was 13 emails that were sent to your organization that never got responded to.
And the behavior of what you're doing currently now could change or save somebody's life or let somebody's life slip by. I wanna ask you, are you here to pay your bills or are you here to actually earn? I'll just do it because I don't want that person to function at that level. And more importantly, I don't want somebody's life to be lost. And we don't they don't have to actually check out on this planet to be lost.
Some people are dead at, as I said, many a time, dead at 20 and buried at 80. Oh, yeah. I got sixty years of just walking around like a numb, human being because we just didn't sit and drop our pride or ego and listen and learn and earn something that could give us the life we want. And you've got to call it out. And when I say call it out, I've built nice a nice little digital, active sporty version.
But let's call it out and say, hey, would you like to be respected? Well, that's a two way street, I'm sure. Would you agree? And I I love I love that. I love that you're unapologetic.
I I'm definitely all for and the professionalism of calling it out. Often, I've been called into a situation where they're like, can you deal with this? And, I mean, I feel I feel, the the what would you call it? The the levels rising when you've got to deal with things like that. But I was in a a big corporate meeting once and, got quite disrespected by a gentleman in it.
And back in the day, let's say twenty years ago, I would've lost my confidence. I would've, like, sunk back and everything. And then and today, I stood up and I just I kept it professional. That's not that's, you know, right, kept it to the facts. Got off that meeting.
And I actually called the gentleman up and I said, here are the facts. Here's this, here's this, here's this. I don't appreciate how you how you just approached that, that you completely just tried to railroad me. And I said and he's and then he quickly was back oh, that, you know, that wasn't the intent and this and that. I'm like, whatever.
That was true. But the fact I called it out. He's like, okay. I understand. That's great.
And then the relationship, shifted. And I got a lot more respect, and he's and and it was more or less about me. I didn't give a shit about him. But it was more about, I guarantee you, this guy was because I was quite new into this organization. And so I think he was threatened because he didn't have a shame in me coming in.
And so That's ridiculous. You don't get to treat people like that because there'll be someone who might not have the self awareness that, actually, I haven't done anything wrong, and I'm doing quite a good job. So you don't get to bring me down just to make sure that the attention's not on you anymore for your lack of whatever. Absolutely. So I do think empowering people to find their voice is beautiful thing that you can do.
And you like you doing it yourself hopefully brings people self awareness to their actions, but then also in your coaching, teaching people and empowering people to find their voice is, thank you. Yes. And it's just like, that's leadership at its highest level, but most people won't. We humans don't want conflict, but you've got to understand that if you build yourself well, that is not conflict. So if I, if that happens in that situation that you spoke about, I'm able to have that conversation and I've had it like with ex partners.
I was sitting at a dinner table and they were talking about, imagine, and I won't mention the, the nationality of them just to clear up, you know, make sure they understand it wasn't about that. They don't know who it was about, but imagine Aboriginal people in this race marrying together. And I was like, wow. I was sitting there and I said, you know what? You've would you like me to respect your daughter and treat your daughter well?
Yeah. I said, do you feel that I'd do that? Yes. I said, so why would you disrespect me in saying that I'm our people of that nature? The thing is, if people understood, if you actually went and sat with an Aboriginal community, I'd talk to you, and you'd go, wow, what beautiful people.
But I can tell you this, if I say, Christina, you're scum or you're drunk or you're this, and I'm gonna let you come in your house and steal your property. What scumbags, whoever it is, right, anybody that's still that's the vision of that person. Right? And when you do that for so long, of course someone's going to be angry or internally. Right?
So as soon as you show me that you're that person, I'm gonna say, I've got a boundary, stuff you. And if I poke you and poke you and poke you and poke you, by the end of the day, you're going to want to hit me. Do that continuously for years upon years. Now, soon as you show me, I'll just say, I'll stuff you. I'm not interested in this purse type of person.
And Yes. We understand that conversation. That table, I was able to have a really good conversation. Said, look, you know, you expect me to treat your daughter with respect yet. Do you feel that I'll do that yet?
Well, then I'm a good man. Why does it have to be an Aboriginal thing? And, yeah, I had that conversation with the mother, and at the end of us said, you know what? Respectfully, I love your daughter, and, you know, I've got time for you both. But the conversation you had has made me feel really uncomfortable, and I just don't feel hungry at the moment.
I'm going to remove myself from this space, and I want you to really have a think about what you said because, oh, you got somebody who's protecting your daughter, respecting your daughter, loving your daughter, and here's how you're treating that person. I just want you to have a think about that and maybe have a think about that when I'm not present. And I know that when I removed myself and the father had a conversation with the mother, now that's just, you know, that's me being able to have that conversation respectfully rather than say, what do you say about Aboriginal people or your type of people? And then go back at them. Imagine blank point of finger back at their race and your race does x, y, and z.
And that's what we do as human beings rather than say, how can I be an effective communicator, educator, leader within my own life? And here's how I'm going to do it when it comes up. And once you've built that strength within yourself, whether it's business life, financially, spiritually, and relationship, could be your family, your friends, your teammates, your workmates, you just it it's that's unacceptable behavior in this environment. What how do we seek to understand that? And instead of saying that to that person, they're not built of that nature.
So they're like, oh, yeah. No. What whatever. And then tomorrow, they run the same prank because they're built of a nature where that was their nature. If you put a snake in a room, it wants to bite people.
Understand how we can shift the snake's behavior by getting to understand that we're actually your friend, and we'll bring you the food that you want every day and watch the snake's behavior. It won't wanna bite you anymore. Of course, it says, this is the person that brings me food that allows me to survive, and they've created a nice room that's got heat in it. I actually like being where I'm at. And, yeah, let it move around and, everyone's happy.
Now, once you understand that, you can go and build yourself in the environments really well, and you can start to remove yourself, burn those fire exits of those that don't serve you. And let that burn the boats, burn the building, burn it all, and just never look back. Lessons became blessings from me. Your future is in your past, which means you took the strength even of abuse, and people go, are you joking, Morgs? But you take the strength of your abuse and you plug it in as red flags of the future for women that have been abused before.
Now we've got strategies, tools, tips to make sure that women feel safe, stable, and secure in an environment. Was that not a strength? Yes. It was. So now your perspective and lens on that whole environment situation thing that happened to you becomes happening for you, but it also help becomes you know, lessons that become lessons with other people's lives, and that's a powerful perspective shift that and I call it perception correction that allows not only you, but other people to live a better quality of life and a good one at that.
I love that. So it's the perception redirection if you like. I and I agree. If you could get more people, which you seem to be doing very, very well on taking their trauma and you I used to say back when I was younger too when people would talk about certain situations, I can relate to so many more different people now. And, you know, your alerts are on, and you can see if danger is coming from a lot further than anyone else.
And you don't use it to attack, but you can use it to be proactive. And you can use it to help someone before they even realize they're they're so far down the track maybe where you went, which was so far down the track. I remember hearing, one of your interviews where you I knew I was under surveillance and I was so deep. I was just so deep and so loyal to my my family, and which is your your friends again, you know, your chosen family. I'm so loyal to them.
And you knew you had every instinct inside your body saying you are fucked. Like, you you're about to but isn't that I I feel like you still robbed the bank. Like, I'm you it. And but it was your turning point. Like, if I if I'm correct there, where it was your turn point.
Exactly. That was your you everything in your body of your universe, for me was saying to you, you're going you have to get caught. You have to hit bottom. You have to be sitting in that cell to go. Absolutely.
I've used two words intention or destruction, where you finally got your mindset going. Okay. I wanted to I wanted to quickly touch on that. I had a turning point when I was 19. I read Louise j Hay, You Can Heal Your Life.
Do you know if you have a moment? Do you know that? I know that you said it, you can heal your life. I'm gonna put that in my brain and jump off and buy it on Audible. It's an old school book.
So I got it. I'm talking a long time ago, but this book was my turning point. So I've got it and it's all about power of the mind. She healed herself from cancer. It was things like that.
Did you have that one thing that you could pinpoint that you go that I mean, I go back and go that will change my mind. I read it back to front. I read it twice, and then my mind became my superpower. Yeah. Like, as you said, it was a sum of all things that shifted and changed me.
But when I was in custody, went to trial for that bank robbery down in Melbourne Two Thousand And Three. I get like, I come back from the jail, from my court. Sorry. And I'm sitting in that truck. I break down.
I go into segregation at that time. And you went in there for three months. For three months, I saw nothing but four wars. And I remember walking out and this bloke said, do you want to do an university degree here? And I was like, oh, what?
Here In general. Alright. Let's what's available? I'm looking through that list. Now, not long after that, he said to me, I've got this book for you, and I've been able to bring it in.
It was seven Habits of Highly Effective People, Steven Covey. And I was like, okay. Yeah. I've got, I've got it behind me. Yeah.
Oh, wow. And, okay. Alright. Give me, give me a read. And I read anything and everything I could in there and that helped.
That was one of my summer war things. And I read that book and I think I could read a lot of books over time. I read, you know, as a young kid, Arnie's Bible, Encyclopedia of Bodybuilding. That was unbelievable as a human being, those sorts of things. But I think at that point in time, when I look at the Summer of War things, it started to shift and change me.
And in those three months, I asked more questions in three months than I ever asked in my whole life. And I sat there in that silence, which was violence for me, but a lot of people up here. And I started to say, is this the life you want? What are you doing it for? You're making money?
So could you do something else but make the same money? Is it for yeah. And I mean this respectfully to women back then. The you had money. You had you had power, and women would come.
And you get into these hotel rooms, and drugs would be there, and you got what you wanted. I mean, that nicely. Right? That's just a way of that world. The reality, though, was alright.
So do do you want a woman, or do you want a and when I say woman, woman that could nurture, be a great mother or great partner or great was a great human being. Or do you want somebody that looks good, but there's a it's an empty shell? There's nothing inside. They just want your money, and they want the good times. And then I started to really define everything, and I call that your GPS to life.
So the our program, I ask you a million questions, and I ask our clients because they sit there and go, I've never thought about it. And I'm like, well, how if you don't think about that, when will it ever happen? Even as a kid, I wanted to be a professional, Maradona in Missouri. So as a soccer player, which wasn't big in Australia, Johnny Warren was, someone who was well known. And I went to his camps and represented, New South Wales as a kid in soccer, and so my drive was towards that.
But in general, that's the only question they'll ask you. They don't ask you, how do you deal with your emotions? What happens in this situation? What about that? What about if it's family?
What about if it's friends? If so, why? And when I start asking these questions to people, they're sitting there and people with tears will roll out. And they're like, you've made me realize that I haven't ever really done work on myself. And I'm like, that's okay.
You don't have to it's good. Let it go. Let the tears go. But make them tears of realization. Make them tears of joy.
Where you've same thing when I got arrested in 02/2003, I was like, life sucks. F the police and f the world and f everybody else. And, you know, it was all everyone else's fault. But it was the best thing that ever happened to me because I at that time, the sum of all those things, emotional intelligence was starting to come into play. And I was hitting that those questions in that cell, and I had these these books that I still have.
And the questions I ask myself, I look back and go, wow. Like, what vision for myself to be able to ask myself? What does the brain do? How does it function? What's the function?
I it fascinates me as well, right? Insane, right? Or the gut, like, these two things. Yep. I say to people, tell me 10 things about the human brain.
They go, and it makes everything work. And I'm like, okay. And the next one? And they go, I've just shown you that we haven't put the work into a space that would elevate your life. And as you said, as a female, if I say, hey, Christina, you're beautiful.
How are you? And I tell you the right words, and intimacy happens at night because you go, this guy's great. And then next day, I become I ghost you or, you know, you're like, there. And I just told you what you needed here, but you knew the red flags. You'd be like, this guy is one of those guys.
Right? And you'd be able to go, give me a call tomorrow, and you just go, now I'm gonna actually ghost that person because they're they're coming after me for one thing. Now once you build yourself well on that level, how much value is that to an individual? Means that you don't have to put out a spot for you. You don't have to feel that you were duped or tricked or, yeah, disrespected.
And now you feel strong in a position. And that's not just real that's not just yeah. The empowering that boardroom conversation you had, you can say, hey, we need to have a conversation. That's not how you treat people, and that's not how we have conversations. Let's create a solution in this environment together for the best interest of this environment.
What would you see is the best solution? And you're not always going to be the one who's I've got business part I've got one business who's got four business partners. And sometimes my suggestion isn't the suggestion we all go with. And that's cool. That's alright.
I'm looking. You felt validated. You can understand other people's perspective. Sometimes you win, sometimes you lose, sometimes they're right, sometimes you're wrong. And for the best interest of the environment.
So if we wanna make more money and create better outcomes, right, better outcomes first, and the money will come with it, well, then for the best interest of that environment, that was the best solution. If we were to do so anyone that knows ads, you do split testing, and now you do two ads. This one gives you a million leads. This one gives you none. Well, we're gonna go with a million leads.
And if I we all suggested these four things, and we split tested four times, and they just got a million and mine got zero, but I thought mine should be better. Well, I've gotta drop my pride and ego and say, well, you has clearly got million leads. Let's go with that. And if you can do that at base level, then you're great. You say, for the best interest yeah.
I agree with yourselves. I think that's actually a better, name to the business, better outcome to the business, better, roadmap to the business, and we'll just go with that. Let's do it. The ego thing. See, everything circles with the human behavior with reading people and understanding, knowing when knowing when you need to call something out, but knowing when you can actually just step back and just listen.
Right? So it's Absolutely. And you you you've got all those tools in your coaching program. Absolutely. One thing I would say really quickly is learn sometimes no response is a response.
Sometimes no is a response. You don't have to justify no. And when I say no, that means that, you know what? I don't need to contribute to this because I actually feel what Christina gave as a solution is unbelievable. And I'd be like, nice work.
That's the only contribution that I'd give, you know, like to Christina and give her nice work or whatever it is in that space. And that's just, yeah, for the best interest of the environment. It's not my way. It's our way. And that's it.
And and and that's, again, creating that culture, creating community if you're if you're in business, and that's you know, culture and revenue go hand in hand. And so you don't always have to be the loudest person. And I would say, like, work and and even life, it's a jungle. Right? You gotta know who those elphers are, who the lions are, who the foxes are, who the sheep are.
And if you're a sheep and a people pleaser, understanding to catch in. But I I do I do love that. And and teaching people that it's not done enough. Like you say, people will come to you and they'll say, I already do this in business, but it's all the the the the tangible. And then, to be honest, everything they're doing has only got them to where they are today.
If you don't learn anything new, you can't get to that next level, people, unless you do physically, tangibly, everything mentally, spiritually, something different to get your energies, to get everything going. So, very Listen and learn. Listen and learn. Yeah. Be willing to listen and learn, and, and you won't.
And then not just listen and learn, take your pride and ego and implement at speed and watch what happens. And at the end of it, you can say, Hey, Christina, what you told us was bullshit. Or, Hey, Christina, It's got a profit margin of, you know, 16%, and we were making 3,000,000 last year, 16% of 3,000,000. Well, that's a great increase here. Right?
Now we didn't have over the statistical average of the last ten years. What was the only thing? What you plugged into us, Christina, brought us that outcome. And our staff were a lot happier. We've got those, brought us that outcome and our staff are a lot happier.
We've got those, community days where we all get together and go out and do something together. So we know the bonding or whatever it is, right? You've built a culture into that unit that wants to operate. And you've got to think, I think at war level, because if we don't build that culture and, you know, I'm getting shot at over there and you see where they're shooting from, but you don't give me the signal Here, you know, look over there. It's from the building top window or whatever it is.
And I'm trying to guess where that noise is, but my head's ducked down because I can they're shooting at me. And I'm looking at you, and you don't you're giving me no signal, top window. Well, how are we gonna get out of that situation? And the craziest thing is I stick my head up now to try and work it out, and I get my head taken off, and guess what happens? Now you're by yourself, and now they're firing on you, And you get your head taken off.
And that's how crazy this whether it's in relate any relationship, in any environment, learn to work with each other. Well, I guess the the thing there is you you can rise together. There's enough abundance in the world for you for wealth. There's enough abundance for the love, for the happiness. Like, you don't have to bring someone down.
It's not a seesaw where you have to shoot someone down just so you can elevate yourself because in fact, that's not gonna work. It's insane. But you know and I know, it happens in a lot of organizations. And it happens in speed. It happens too it happens too much in organizations, in my opinion.
I see it all the time where you got people who are on let's call it they get called in the big corporate world, the gravy train, but they're just getting paid so much, and they get so used to putting blinkers on where they, are going, oh, that's not my job. But if you open up and what are the best interest for the company, the company goes up. Everyone's happier. You're happier at work. If you do that, it when you put your blinkers on, it it frustrates me.
Even in billion dollar companies, you should care about the few dollars that are getting wasted here and there. But it's a learning with these humans and in everything we do in life. I think the biggest thing is every lesson is a blessing in life. But as you spoke about your filters and to the vision of life, aren't there when you're focused on a different thing. I'll give you an example in sporting clubs, professional sporting clubs.
So let's say in the NRL, they got 30 plays of those plays, 13 go out onto the field and then they got four reserves. The 17 of those get the play every week, 13 of those get put back into the next division. Alright? As an example, if they had a period where they didn't even have somewhere to go back to, but a lot of them some of them don't get go back to. They just stay on the training party.
You've gotta still train hard every single day just like them in hope that you get picked for those 30. But those you know, those 17 are more than likely gonna get picked ahead of yourself. So the best thing for me, and I'll pass on to all of them, is you train harder than everybody else. You do the extras. You do you do yourself and you perform.
When you get down to that lower grade, you'd be such a standard so high that is there's the distinct difference between the next division that they you demand that respect and you're just knocking on that door. And soon as someone goes down injured, guess what? Now you ought to play in there, and now they gotta come back and try and take you out. And you're playing so good that even if you don't you know, they say, hey. Yeah.
Jeff's coming back. You're gonna go back to the next division down. Somebody from another club says, hey, Joe, Joe Blogs. We recognize how great a player you are, and we see it further. We'd like to give you a contract in the top 30 as a starting player.
And that's what we've gotta be able to do in life. Sometimes you gotta do things as you know. We do a thousand things in our business, and we get zero return of investment. And And then guess what I've gotta do tomorrow, another thousand things and someone still doesn't invest in my business. But if I provide so much value and benefit towards this organization, we just, yeah, constantly, hey, Jeff.
We've heard great things that we had so many emails yesterday. Compound.