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Dig In Trailer Bonus Episode 72 Season 1

72. How to Craft a Sales Story that Retailers Will Love

72. How to Craft a Sales Story that Retailers Will Love72. How to Craft a Sales Story that Retailers Will Love

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To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. 

Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. 

In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about: 
  • Best practices for companies, both large and small, when trying to sell into retailers 
  • How to adapt a sell story depending on the size and stage of your business 
  • Lessons learned from her experience at companies like Unilever and Mars 
  • How to approach the balance between digital and in-person data 
Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.

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Connect with Ella on LinkedIn and check out May Insight's website.

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What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.