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How I Got Here with Dreena Whitfield
Guest: Kim Roxie, Founder of LAMIK Beauty
In this episode, Dreena sits down with Kim Roxie, the founder of LAMIK Beauty, to talk about what it means to build with purpose when the path forward is uncertain. Kim shares how opening her first brow and makeup shop with just $500 taught her the importance of perseverance, faith, and learning the business from the inside out.
She opens up about navigating foreclosure, living with alopecia, and making the difficult decision to shut down her brick-and-mortar store before rebuilding LAMIK as a clean beauty brand. From Houston to Ulta, Nordstrom, and JCPenney, this conversation reveals the quiet strength behind building something with soul.
This is Kim Roxie. And this is how she got here.
Episode Chapters
- (00:00) - Introduction to Kim Roxy and LAMIK Beauty
- (01:39) - Early Beginnings and High School Days
- (04:46) - Starting LAMIK Beauty with $500
- (07:16) - Challenges and Resilience in Business
- (17:21) - Pivoting to E-commerce
- (21:10) - Product Development and Local Manufacturing
- (24:28) - Brow Duo and Clean Beauty
- (28:33) - Partnerships with Ulta and Nordstrom
- (29:56) - Reconnecting with an Old Friend
- (30:12) - Balancing Business and Education
- (31:44) - The Power of Connection
- (33:21) - The Rose Foundation's Impact
- (37:15) - Personal Growth and Leadership
- (39:07) - Embracing Individuality in Beauty
- (44:30) - Future Aspirations and Reflections
- (50:56) - Empowering Women with Alopecia
Listen and follow How I Got Here with Dreena Whitfield for more stories of purpose, resilience, and the moments that shape who we become.
Creators and Guests
Host
Dreena Whitfield
Dreena Whitfield-Brown is the Founder and CEO of WhitPR, an integrated strategic communications agency with 15+ years serving clients in the nonprofit, corporate, and political sectors. Recognized as one of PRWeek's 40 Under 40, a PR News Top Woman in PR, and named to Inc.'s 2025 Female Founders 500 List. She created How I Got Here to have the raw, honest conversations about entrepreneurship that nobody has on the record.
What is How I Got Here with Dreena Whitfield?
How I Got Here with Dreena Whitfield goes beyond the highlight reel with Black women founders, executives, and leaders. Real conversations about the pivots, the setbacks, and the purpose behind the work. From bootstrapping a beauty brand with $500 to leading a professional sports franchise, each episode explores the moments that shaped who they became and the cost of building something meaningful.
Season 4 guests include founders in beauty, natural products, food, wine, interior design, sports leadership, venture capital, civic advocacy, and more.
For women navigating leadership, business ownership, career reinvention, and the cost of ambition. New episodes biweekly on Wednesdays.
Host: Dreena Whitfield
Executive Producer, Writer & Creative Director: Keena Williams / Struxa
howigotherewdreenaw.substack.com
HIGH_S4E05_KimRoxie_FullEpisode
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[00:00:00] Dreena Whitfield: Today on how I got here, I'm sitting down with Kim Roxy, founder of Lame Beauty. Kim is a CEO, a clean beauty pioneer, and the kind of woman who knows how to turn a brow pencil and a bold idea into a movement. Back in 2004, she started lame with just $500 and a vision to create beauty products that actually saw us.
[00:00:22] Dreena Whitfield: Since then, she's built a brand with purpose, landed deals with Ulta Beauty, and started a nonprofit in honor of her mom. But Kim's story is deeper than just business. This is about resilience, reinvention, and remembering who you are when the lights are off and the mirror is quiet, we talk about all that, plus what it really means to build something that reflects us on our terms.
[00:00:46] Kim Roxie: Look, let me initially, 1.0, which is was a makeup shop in the mall where I got $500 from my mom. And I saved up some money for my part-time job to open up the store. And when I opened up the store in its make up and [00:01:00] eyebrow shop, I had no money left in the bank account. Is this grand and selling you an identity and an image that is toxic for you?
[00:01:08] Kim Roxie: I think it, well, I was so toxic here. Last thing I'll say is that hair loss means beauty
[00:01:18] Dreena Whitfield: gain. This is Kim Roxy and this is how she got here. Get into both. So Kim, I wanna say thank you so much for joining me today. I have been a ma, an admirer of yours for years back when I was supporting Dress for Success.
[00:01:36] Dreena Whitfield: Yay. And it was still kind of early and you were starting out. And I remember we connected long ago, but I want you to like, take me all the way back to your high school days. I wanna know who were you back then? What were you into? And did any part of that? Of you think you'd end up in beauty?
[00:01:55] Kim Roxie: Yeah, so me starting back from, from the early days [00:02:00] of like high school and like young lady coming into, no, I liked beauty.
[00:02:05] Kim Roxie: I think just because my mom was a beauty woman and my mom like had her little vanity in her bathroom and she put on her makeup and even though she worked at the post office, like in the back room where you basically had or whatever, or not bad conditions, but just saying like. She had to walk across the floor and put mail in a sorter and all this.
[00:02:24] Kim Roxie: My mom did not have a clerical job and so for her to put on her makeup before she went to work, to work in a back mail room, that spoke to who she was as a person. And so, you know, sometimes just like your baby is gonna do, just like your young princess, they watch us and they do different things. I wouldn't say I was so into beauty, but now that I look back.
[00:02:48] Kim Roxie: I literally watched my mom do that routine every day. 'cause she never left the house without her makeup done. And so, yeah, so when I think about that, I just think about, you know, my mom a lot in [00:03:00] that. And because when I went to the makeup counter, when I was a senior in high school for prom, I walked away looking like Casper, the friendly dose.
[00:03:10] Kim Roxie: And I was like, business of that. And my mom ended up having to do my makeup, come back home, wash my face, and do it. And so I would say that I don't particularly see that I was embraced by the beauty industry, but that's probably the reason why I'm here, right? Mm-hmm. I'm here. I didn't feel embraced. I did not feel like we had makeup that really showed us in a way that was relevant and.
[00:03:41] Kim Roxie: When I learned, when I got to college, I started working at a makeup counter and that was my introduction to the beauty industry, was working at a makeup store in the mall. And I got this job just so I could help pay my rent. 'cause my parents couldn't afford for me to be at Clark Atlanta University. And so I got this job at the makeup [00:04:00] counter and that's how I got started into it.
[00:04:01] Kim Roxie: But didn't ever that I would be who I am today and what I'm doing today.
[00:04:08] Dreena Whitfield: I love that, but there were all these little, like little stones that along the journey, right? I think every girl watches her mom get ready or, and like you said, it emulates in a different way as they get older. Like my mom used to never leave the house without mascara and no matter where she was going, and I'm the same exact way I could look beat, but I'm like, I'm gonna have me a little lash now I'm gonna put a little mascara on.
[00:04:32] Dreena Whitfield: Okay. But I love that, especially 'cause you like your mom didn't have a clerical job. She was in the back of the mail room, but she beat that face down every morning before she went in. 'cause she wanted to feel confident and pretty and strong. I know you launched LaMi in 2004 with just $500 from your mom, but I want to pause there because starting anything with that kind of budget and belief is not easy.
[00:04:57] Dreena Whitfield: Right? It's like I got fi I had [00:05:00] $5 in a dream type of thinking. Right. So what was going on at that time that made you say, I'm still gonna do this?
[00:05:06] Kim Roxie: Yeah, so what initially started, look, let me initially, you know, 1.0 was, is was a makeup shop in the mall where I got $500 for my mom and I saved up some money for my part-time job to open up the store.
[00:05:21] Kim Roxie: And when I opened up the store. In his makeup and eyebrow shop. I had no money left in the bank account. Like none, like zero. And so I realized, I was like, I've gotta get some customers to make the rent next month or I'm gonna get put out. And so I went to the food court and found people who let me do their makeup, do their eyebrows, and that kind of thing.
[00:05:42] Kim Roxie: And I think that if I wouldn't have got started then and done it that way, I wouldn't be where I'm now with LAME 2.0 where we've launched. You know, e-commerce and direct to consumer and totally pivoted our business and launched that in March, 2020. Has this [00:06:00] e-commerce, you know, first digital brand. Um, I wouldn't have been able to do that if I didn't do that first.
[00:06:05] Kim Roxie: So for a lot of people, they worked in corporate America was their prerequisite. They did, you know, all that. I didn't, my prerequisite was I made myself my own job. 'cause I had no job coming outta co college 'cause I never had an internship in my field. Me and you have in common. My degree is actually in public relations, and so Really I did not know that.
[00:06:26] Kim Roxie: Oh, yeah. Because that's why I love you so much. Look, I'm like, no, because I'd be doing it if I could. Right. And, but I, my degree is in public relations, but I did not ever have a internship. So when I was trying to apply to PR firms, nobody was hiring me. 'cause I had no experience, girl. Mm-hmm. And so I had to make myself a job and that's how I ended up putting up this makeup shop.
[00:06:50] Kim Roxie: 'cause it was the only thing I had experience in. And so when I, when I opened, I don't [00:07:00] think that, you know, I really, it really didn't matter if it was gonna work or not. It wasn't all of that thought. It was just like, I need to make myself a job. I'm about to try this out. We're about to do this, you know, and so that's what made me just, you know, just kind of put all in on it and.
[00:07:16] Kim Roxie: Also, I didn't share that I was kicked outta high school. So also I had this sort of like chip on my shoulder that like, you know,
[00:07:24] Dreena Whitfield: people gonna get it.
[00:07:25] Kim Roxie: Yeah, yeah, yeah. I've already had people underestimate me, you know, so it's just like whatever, you know? And so, but if that him, that 21-year-old kid this year makes 21 years when I did that.
[00:07:36] Dreena Whitfield: Wow.
[00:07:36] Kim Roxie: Congratulations. You but that 21-year-old, she would've done that then, you know, it wouldn't be. A la make like it is now. Without that experience of working in a makeup and eyebrow shop, I worked every day, like 14 years. Um, and so, but through that we ran, I ran that from 2004 to 2018, and then I shut all that down and was like, [00:08:00] really was ready to like, move on in careers or anything.
[00:08:03] Kim Roxie: I was open and, but God placed it on my heart like, no, there's more and you're gonna concentrate on creating this makeup line. The proper way. And then that's when I went off to Austin and got accepted into a tech accelerator there and started to build and work on lame, just the products. And yet that my tech enabled beauty brand.
[00:08:26] Kim Roxie: And so that's what I did. And I don't think, without the experience I had of having a makeup shop for 14 years, I would be able to do it on the on, on the level of knowledge that I had. 'cause I've seen everybody and. My makeup shop being in Houston where it's the most diverse city in the country, and a lot of people don't know that, but it's actually the most diverse city in the country.
[00:08:46] Kim Roxie: And to be able to work on everybody's face and see everybody, it helped me to then be able to create the makeup line at the market, you know, certain need.
[00:08:57] Dreena Whitfield: So two things, I wanna just [00:09:00] applaud you on that, on like launching the business, like launching your brick and mortar. Without any clearer like idea on how to even do that.
[00:09:07] Dreena Whitfield: And then you're like, I launched it, I opened my doors and then next week I ain't have no money in my bank account. That deeply resonates with me because, you know, I quit my job because I wanted to create my own thing because I was applying for jobs in PR and I couldn't get a job and I launched thinking I had all these people that were gonna be clients and they're like, yeah, we ain't got no money for you.
[00:09:30] Dreena Whitfield: And I had to figure it out. So I wanna ask you like during those moments, like especially when you had the brick and mortar, you had so much overhead and I'm sure you like additionally added staff and you had to get inventory. What carried you through those hard and tough and stressful moments when you were like, okay, yeah, I'm ready to like wrap it up.
[00:09:52] Dreena Whitfield: I'm ready to quit. Because there's so many moments in an entrepreneur's life and journey. That [00:10:00] happens like even when you've been in the game for a minute. I mean, I even feel like that sometimes. So like what carries you through or and what carried you through those hard times?
[00:10:10] Kim Roxie: Yeah, I was just about to say, I wanted to make sure we made it clear that this still happened.
[00:10:14] Kim Roxie: When you have these very, you can get in a dark place or it could be light outside and you still feel dark inside because you're like, I don't know what I'm gonna, do. You feel strapped for cash flow or you know, or to your point, the team and all of that is happening or. Maybe, you know, you really want this opportunity, but you'll have all the resources for it or whatever.
[00:10:32] Kim Roxie: You know, all of these things come up that make you feel really stretched. And I'm gonna tell you two things that I'm learning 'cause I'm, again, I continue to feel that.
[00:10:43] Dreena Whitfield: Mm-hmm. Exactly.
[00:10:45] Kim Roxie: Is one thing I'm learning is that most of the time when things like that happen, they're not coming to break me, which it feels like it, but they're coming.
[00:10:58] Kim Roxie: And this is makeup [00:11:00] to make me, and they are, uh, what's gonna make be a part of my makeup and a part of my makeup. Just to be honest, through the years of entrepreneurship, a part of my makeup has been foreclosure on the house. It's a part of my makeup. I know what that feels like. I know what it feels like to, I remember the day when I had my makeup shop and it was either having, continuing this business.
[00:11:24] Kim Roxie: Or be in foreclosed on my house or keep the house and then go get a job somewhere. And I decided to keep the business and let the house go,
[00:11:31] Dreena Whitfield: girl. Oh my God, listen, put us together not to be like, I'm, I'm at a place where it's like my house was gonna be foreclosed on, but it's, I've had these moments where it's like, I know I have all these things that I have personally at home to take care of, but I have this business that I need to keep afloat.
[00:11:51] Kim Roxie: Yes, yes.
[00:11:53] Dreena Whitfield: Go ahead, sorry.
[00:11:54] Kim Roxie: Yes, yes. We feel each other. Yeah. And it, no, it's real and it's not made up. It's, [00:12:00] it's just what is truly a part of the journey, a part of my makeup, you know, like a part of my makeup. Mm-hmm. It's going to a strange place. Never girl. I have lived in New Orleans before. Accountability business.
[00:12:12] Kim Roxie: I have lived in Austin. You know, I just think about different environments. Some places I've went to for like a whole month. Just to go work and go do and go see and things. I've, I have went into what I would call the wild, the wilderness, whatever, and, and didn't know anybody and had to like, you know, build relationships and do, and so that's a part of my makeup.
[00:12:32] Kim Roxie: And so when these things happen, I just believe they're a part of our makeup that makes us so beautiful. That makes us so relatable that. Perfection or just a perfect route or no hardships, wouldn't have been able to bring about some things hardships just bring about, they just make you a better person.
[00:12:52] Kim Roxie: I'm sorry.
[00:12:52] Kim Roxie: Yeah,
[00:12:53] Kim Roxie: just do. Yeah. Yeah. And even when I think about alopecia, you know, I have, I was [00:13:00] diagnosed with alopecia and you know, as women we put a lot of our beauty and really worth into our hair, which is so crazy to even say, but we do. Yeah, and if fact I have experienced hair loss, I know for a fact that's made me a better person and a more beautiful person.
[00:13:21] Kim Roxie: Even though I would not wish it on anybody. I would not wish anybody to have hair loss. Like that's not again, you know. But when I tell you has literally, it's a part of my makeup and it's a part of ABI believe. What makes me even more beautiful is because I've had to experience that and know what that WAF is like.
[00:13:41] Kim Roxie: And I just would, I want that no for somebody else. But has it helped? Yes. And so I just, I've just learned that those kind of things definitely did not come to break us, but to make us It didn't come to stretch you. It came to stretch you. No. To make you more [00:14:00] nimble, flexible. Make you more empathizing like even Yeah.
[00:14:05] Kim Roxie: If things can happen to you, then how would you be able to understand or sympathize or have empathy for anybody else? So, yeah.
[00:14:13] Dreena Whitfield: Yeah, I mean, I completely agree with you. I was telling somebody yesterday, 'cause I'm in a season now where it's stressful and it's hard, but I know like my faith will never waver because I know God will continue to bring me out of moments like this.
[00:14:30] Dreena Whitfield: And it's happening because he's like drina. I'm trying to tell you something. I've been trying to show you something. Every time we've kind of gone through similar situations and this is what you need to do. And it's now, I'm now in a season where I'm like, okay, God, I hear you. I receive it. I'm gonna follow your path that you have for me.
[00:14:47] Dreena Whitfield: 'cause sometimes we just try to be like, I got I hear you God, but I still think I could do it this way. Yeah, absolutely.
[00:14:54] Kim Roxie: And I'll say this, I think that my daughter. They're speaking. Uh, you know, if you just think [00:15:00] about our kids, like, uh, 'cause this is your first girl, right? You got your boy and you got your girl.
[00:15:04] Dreena Whitfield: Yeah. My first girl, girl. That's my own. This is it.
[00:15:09] Kim Roxie: That's first girl.
[00:15:14] Kim Roxie: We're going on number.
[00:15:19] Kim Roxie: Okay. But I'll tell you, I have learned so much from my daughter and that has been. One thing that I don't know if women talk about this enough too, is when you are a part of, not just that you're entrepreneur, but you are like really like all in and everything. Sometimes you don't even know if you ever have the time or opportunity to even have kids, let alone, you know, having a child like a daughter who sort of, again, is.
[00:15:53] Kim Roxie: Either emulating you and looking at you and observing you and all the things. My daughter, it has just been [00:16:00] so amazing that she's been able to just like fit herself into the world. And so even your daughter coming in, sometimes it's just her mindset of, I'm not outta line. I'm like, not, I'm not uninvited.
[00:16:14] Kim Roxie: You know what I mean? And I think that is so important because like sometimes my daughter will. Sometimes I have to ask for forgiveness from God. 'cause I like, sometimes I feel like my daughter has limitless belief and sometimes I find myself like correcting her to have limited belief, like in a way, like, no, we can't da, da da da.
[00:16:33] Kim Roxie: And then I'm like, wait, tell it to her. Be limited. You know? So I just say that to say, yeah, that our kids will, especially as they start to get older and they start talking to you and doing things, I just feel like it is just so. It is so important to just like, observe them and learn from them just as much as you try to teach them.
[00:16:52] Kim Roxie: 'cause they know a lot. They know a lot. They definitely do. They do. They know how to give, we know how to give kisses, [00:17:00] kiss. What? Can I get a kiss?
[00:17:03] Dreena Whitfield: She wants to kissy, throw a blow. Her kiss go, oh, she, she's doing it on this.
[00:17:13] Kim Roxie: You ain't even say Mommy's mommy. You are so good. Kim, you mentioned
[00:17:21] Dreena Whitfield: 2020, you shut down the brick and mortar, right? And moved to everything online, but then you launched your 20 15 20 18 20 18. How did you know that was the right call?
[00:17:34] Kim Roxie: Yeah, so the, the same way we were just talking about, you know, believing when something gets hard.
[00:17:41] Kim Roxie: You also have to be open to what a new direction might look like and be totally open to that. And it might look like shutting down. It might look like, you know, totally changing a plan. It might look like whatever it looks like. And so, 'cause you gotta be obedient to that too. And so I [00:18:00] would say that was, I was kind of convicted around it, so it felt freeing, but it didn't look good.
[00:18:08] Kim Roxie: So the optic. Sometimes we do, but sometimes we stay in situations we do 'cause of the way it looks better,
[00:18:17] Dreena Whitfield: girl.
[00:18:17] Kim Roxie: Yeah. Mm-hmm. Aps of it, right? Mm-hmm. We didn't know what's the better situation, right? So I just used, for example, that store was in a very high end neighborhood and. I was looked at as, you know, this black woman in Houston that was successful, right?
[00:18:39] Kim Roxie: Like, because I had this place over there in Red Oaks, which is the most influential neighborhood in Houston. But I knew for a fact that things were about to change. I did not know COVID was coming. Some people were like, did you know? Like, how did you know because of what I did? And I was like, no, I did not know.
[00:18:55] Kim Roxie: But I do. Just for me personally, everybody is different, their inner voice, but [00:19:00] for me, I feel like. For me, the voice of God. What? You know, that's what I feel. Mm-hmm. Feel very laid and I feel like I had a tap on the shoulder, like, yeah, we gotta close this down. Something new is happening. Mm-hmm. Something new is coming and you gotta be ready for that.
[00:19:15] Dreena Whitfield: Mm-hmm. You cannot
[00:19:15] Kim Roxie: be caught up in this past knit and the aps and the aesthetics of this. Yeah. You got to come into what, you know, so I had to come into obedience. I basically, I had to surrender and come and that's hard. It would, yeah. As hard. Yeah. As hard. Mm-hmm. Especially because what, you know, the whole point, a part of the dream that I thought I was going after once I did figure out that, you know, I wanted to be in business, was some type of just like, you know, coasting, comfortable thing, you know?
[00:19:44] Kim Roxie: But we have to remember, all of us have to take inventory of what kind of business we're trying to build, and it might change, but you have to know that like if you are not in a position where you're not trying to build a business. That's just supposed to hit cruise control, you [00:20:00] know? Good. And what you're trying to be an innovative business, then you're not gonna just be on cruise control running, you know?
[00:20:04] Kim Roxie: Right. And so I did not know that we're gonna have something that was gonna ship the whole world, but I thank God. Then I listen to the voice of God. And when I tell you, um, the last accelerator I did was at the end of 2019. I was ready. I had already positioned to launch at the top of 2020. I got my stuff in the, I had this virtual try on thing I was going be doing on my website.
[00:20:34] Kim Roxie: I was already using AI for my quizzes on my website. I was ready and I was like, okay, again, COVID hadn't hit yet. I'm just like, no, I'm ready. Da da, da. And then COVID hits and like everything that I worked for was ready to go, and I was able just to launch and just. You know, to be honest, it was like perfect timing for me and I would it, that wouldn't have happened if I [00:21:00] had tried to stay comfortable and stayed.
[00:21:02] Kim Roxie: Mm-hmm. Staying.
[00:21:04] Dreena Whitfield: Yeah. Yeah. God makes you uncomfortable to move you, right? Mm-hmm. To move. You, talk to me about the product development phase of creating, you know, of this, especially during this pivot.
[00:21:19] Kim Roxie: Mm-hmm. So we actually formulate and manufacture most of our products right in Houston, Texas, which I'm so, so happy to say.
[00:21:31] Kim Roxie: And that we are, you know, our chemist is in Houston and they have built, you know, a whole manufacturing facility and for a lot of people you have manufacturers and they're far, far away, and you don't really have relationship. Well, our, my manufacturer, my chemist, we have relationship and so we are able, we actually just brought a group of students from [00:22:00] HBCUs to where we manufacture our products so they could learn how work in a lab and learn about cosmetic chemistry and how to make moisturizer.
[00:22:10] Dreena Whitfield: Oh, wow.
[00:22:11] Kim Roxie: We had students from Clark Atlanta University, Bennett College in North Carolina, a z. We partner with a non-profit organization by the name of Save Girls Save World, and we brought the girls to Houston and we're able to do, those are the kind of things we're able to do because we manufacture right in my hometown of Houston, Texas.
[00:22:29] Kim Roxie: And so for me it was being in a lab all day, all night, teetering around problems that we're trying to solve, understanding packaging, you know, local talent. Someone that I knew like. LAME is very much like homegrown sort of feel and just, I am just so elated to be able to say that most of our products that are made in my hometown, um, that's amazing.[00:23:00]
[00:23:00] Kim Roxie: Yeah. Yeah. I just love that and love that so much. And, but also with that, we're doing something with it, like I said, to bring exposures to others.
[00:23:08] Dreena Whitfield: I
[00:23:08] Kim Roxie: love that.
[00:23:09] Dreena Whitfield: So,
[00:23:09] Kim Roxie: so product development, we don't have a product. Our hero product is our brow duo, which is here. They're talking about the, our brow gel, our brow brush, our lip glosses.
[00:23:23] Dreena Whitfield: Mm-hmm.
[00:23:26] Kim Roxie: We have for more product, but we have a pipeline for more products, but we wanna be very intentional and we're an independent brand. Yeah. So we don't have millions of dollars of venture capital. So, you know, we're just launching products every day or just. You know, we're being very intentional and very thoughtful.
[00:23:44] Kim Roxie: We have new products coming spring, summer 2026, so that's exclusive to you that I'm telling that I announced that. But we're not just coming out with products every three months just to be doing something. We're very thoughtful. We know that [00:24:00] it takes a lot for us to get our message out, you know, about getting messages out.
[00:24:04] Kim Roxie: So just 'cause you something one day and put it on your Instagram, the world knows about it. Mm-hmm. They know about our brow do owe me anymore. They need to know about it. But our brow gel so we realize that we're not in denial. So because of that, we don't feel like we have to sort of do like this fast mask makeup.
[00:24:27] Dreena Whitfield: You know? Speaking of browse, 'cause you are that girl, like when it comes to browse, right? You are brow artist. You are one of the best. Thank you, but being great at a craft and deciding to build a company around it are two different things. Right? So taking, like, I want you to rewind back even further to be like, so when did that ship happen to you?
[00:24:51] Dreena Whitfield: When did you know, like, okay, great, I have an like, I'm good at this. Let me build something around this. Especially lasering in on brows. [00:25:00]
[00:25:00] Kim Roxie: And I didn't, you know, again, I'm a girl that they, they would've told never to open up that makeup shop. When launched even in 2020 during the pandemic, when we launched, you know, online and everything with just the products themselves, you still probably would've told me, I don't think you should do that because of the fact that I'm not, I'm not a celebrity.
[00:25:25] Kim Roxie: I did do browse for a long time in my hometown and I've done different folks' eyebrows, however. I was losing my eyebrows at the same time. That's around the time that I actually was, you know, weird that I had. So you probably, I probably wouldn't have been the best candidate. So I think being good at something but not looking good and sort of the optic again.
[00:25:59] Kim Roxie: If I'm losing [00:26:00] my brows, then you know, maybe I need to go figure that out first. And I didn't. I just kept, you know, kept going.
[00:26:05] Kim Roxie: Mm-hmm.
[00:26:06] Kim Roxie: Kept going. And so, but I also think now that I look back, it makes it just even more authentic. Like, I literally created this raw powder and the concealer and I use it every day 'cause I have no end to my eyebrow.
[00:26:20] Kim Roxie: And so I think that. The brow duo that we have. It's never been done before where you have a brow powder and concealer in the same compact. And so also when I looked around and saw that, I was like, nobody's doing that. Why not ins and out? That's when I was like, yeah, we're not just putting out another product.
[00:26:40] Kim Roxie: I'm not just in beauty because just to get something else here. And I'm definitely not creating anything the way anybody else is because if that's the case, then I can just leave it alone. But I'm literally here because. You know, we have one of the cleanest, we do have a, like one of the cleanest brow duals on the market is made from 88% natural and certified [00:27:00] organic ingredients.
[00:27:01] Kim Roxie: And with my mom passing for metastatic breast cancer, I knew for a fact that I wanted to create a makeup line that would be tributed to her with the ingredients that, you know, we should have in our product.
[00:27:15] Dreena Whitfield: I love that. Yeah. You know, things happen for a reason, right? So you're like, you know, I didn't. I wasn't focused on why I was losing my brows.
[00:27:25] Dreena Whitfield: I was just like, let me still show up because of optics. Right. You didn't even look into that. And that part of the magic and what makes lame special, right.
[00:27:35] Kim Roxie: Here's reason, what makes us special. Mm-hmm. And then lame really gets us to unveil a lot of times what we cover. But because of that, I express, you know, the fact that I'm dealing with alopecia, I express.
[00:27:49] Kim Roxie: You know, the reason why the ingredients is, 'cause you know, breast cancer has shown up, you know, in my mom and my sister. And so, you know, I also use it like [00:28:00] irony of it all too. They usually make up, it's just all about covering up and just like the, yeah, and I'm like mm-hmm. Also unveiling things based on, yeah, I'm doing it.
[00:28:10] Kim Roxie: I want a better looking brown, but this is why I made it. Right. Yeah.
[00:28:15] Dreena Whitfield: I
[00:28:15] Kim Roxie: seen that. To, to really resonate with people.
[00:28:19] Dreena Whitfield: For sure. People like authenticity.
[00:28:21] Kim Roxie: Yeah,
[00:28:22] Dreena Whitfield: absolutely. Um, you wanna feel seen and you wanna feel connected, especially now, like people wanna feel connected to a brand and really champion and get behind the mission of it.
[00:28:32] Dreena Whitfield: Yeah. Seeing your product on Ulta, on the shelves of Ulta Beauty, I mean, and now Nordstrom right? Had to be surreal and so I wanna know like, what was that moment like? Not the press release, but how you alone in the car, like what came up for you? Like do you ever just sit back and think like, wow.[00:29:00]
[00:29:00] Kim Roxie: Yeah. At point, you know, bigger than, and lemme say it this way, it's not so much the brand itself or the partner that. You know that we're in, I feel like it's whatever the connection, I'm going back to your word connection. It's whatever the connection is. So for instance, Nordstrom, we did our first popup in their store.
[00:29:25] Kim Roxie: We just launched on Nordstrom, August, 2025. I did a popup at the end of August at their store for the first time at the Houston Nordstrom Galleria, where I'm from, and when I walk in in the beauty department, one of the managers is. Someone that I went to aesthetic school with. So by trade, I'm an esthetician.
[00:29:46] Kim Roxie: I went to aesthetic school directly at the college. My first year having the store open. I also went to Aesthetic School, and this is 20 years ago. And this is the person that I went to aesthetic school with. [00:30:00] And she's like, Jim, you just had it and look at you now. Right? And I'm like, look at us. Right? We been to get to work together on this level.
[00:30:12] Kim Roxie: But the point is this, like those are the moments I'm like, wow. Because I remember going to a studies class, having a store open, I'm in a mall, you have to stay open, you know, basically 24 7 it felt like from morning to evening, morning to night. And I'm trying to juggle going to this class, coming back to the store.
[00:30:38] Kim Roxie: Like it was just off the chain, right? The feeling, all the things I had to do, new business owner, all of that kind of stuff. And at the same time, I need this aesthetic license. 'cause I want, I'm trying to do eyebrows and I'm doing, and it was just in that moment, I was like, wow. And so then when she [00:31:00] said, you just never gave up, you know, like it just felt like you, right.
[00:31:05] Kim Roxie: Like you right. Like that, you know, because. Is not so much, you know, that I just, on Nordstrom, it was, it probably touched me more that, you know, someone I went to aesthetic school with at a time that I was probably just struggling to like, make it to the next moment could look at me and just kind of be like, man, just, just kept going.
[00:31:30] Kim Roxie: And so for me that was like, that was like a big moment. And so it's things like that. They really touch me and make me be like, man, we are really doing it.
[00:31:42] Dreena Whitfield: Love that. Because I mean, I feel like, you know, I'm gonna share a little personal story. I feel like you do that with everyone 'cause you've done it with me.
[00:31:50] Dreena Whitfield: I saw you in the Atlanta Airport. We were both going into an event. If you gonna pro prophesize over me, pray over me. I tell my team how [00:32:00] great of a person I am and I was like, damn. And we met each other so long ago. Right. Early. Like I feel like early on in both of our journeys. Yes,
[00:32:09] Kim Roxie: yes, yes. We've been on a journey long time together.
[00:32:12] Kim Roxie: A very long time together. And you know, that's about connection too, because, you know, we never let go of each other and I think that you feel that you live in a totally different city. I'm live in a totally different city. Different things in our life, but we just never disconnected. You know what I mean?
[00:32:33] Kim Roxie: And so that connection can be felt. And that's real. That's real,
[00:32:38] Dreena Whitfield: real, real. Yeah. For real.
[00:32:40] Kim Roxie: Yeah. And when I saw y'all, I was so excited. Was so excited for what you and the team were doing. And y'all were just out. I mean, you know, that was also inspiring and invigorating and all the things. And so, you know, you do have to remind people who they are.
[00:32:55] Kim Roxie: Not that they don't know. But to let them know that their [00:33:00] identity is not lost upon you, that you, I identify, you know, who you are. You know, I mean, like sometimes we have to do that to each other and even more often as we can, more often as we can.
[00:33:15] Dreena Whitfield: For sure. For sure. And I appreciate you for that. Thank you.
[00:33:19] Dreena Whitfield: You know, you always got a special place in mind. Um, the Rose Foundation, which you started an honor of your mom. Adds, like you said, such a personal layer to your work. What has building that space taught you about grief, legacy, and impacts?
[00:33:37] Kim Roxie: Yeah, so the Rose Foundation is an organization that was created many decades ago by Dorothy and her co-founder who wanted to basically create a best breast health center that did not turn anyone away.
[00:33:56] Kim Roxie: And they ended up [00:34:00] growing and have two locations in Houston, plus the mobile units. And so I, my mom got her diagnosis, got her mammogram. Let me say that I got her mammogram from the Roads Foundation. 'cause that's what they do. They do mammograms, they do biopsies and things like that. Ultrasounds. And how they work is for every three, three women that get a mammogram through insurance or pay for it, it pays for one uninsured woman's mammogram.
[00:34:32] Kim Roxie: Mm-hmm. And so I walk there because again, they never wanna turn any woman away regardless of pay. And so when my mom got, when my mom had her mammogram, well had, you know nothing but that, but I was at a breast cancer fundraiser for another organization. I had been working in the breast cancer community before my mom even got diagnosed, but I was at an event outreach coordinator from the Rose was [00:35:00] there.
[00:35:01] Kim Roxie: She was like, we need to go to coffee, we need to get together, da, da da. I did. I had so much going on. I didn't respond. She ended up sending me a car in the mail and was like, you can run, but you can't hide. And, and so we ended up connecting basically to the date that me and her met, had a fundraiser luncheon.
[00:35:19] Kim Roxie: Me and the outreach coordinator from the Rose, basically a year later, my mom passed away.
[00:35:24] Dreena Whitfield: Oh, wow.
[00:35:25] Kim Roxie: Yeah. And so me and her got together, we started raising money, and to this day we raised hundreds of thousands of dollars for uninsured black women to get mammograms, to get, you know, follow on ultrasounds or biopsies or we're having the rose navigates people through care.
[00:35:46] Kim Roxie: So we have other grassroots. Sort of nonprofits that we connect even them to if they need more handholding resources, but the roles that take them through the medical journey that they need to go, they get navigators to help them through that whole journey [00:36:00] if they get diagnosed. But many women don't get diagnosed.
[00:36:03] Kim Roxie: They just need to, you know, the mammogram and get the surety that they don't have breast cancer. That I brought inclusivity to that space. I led the first, this was their first African American initiative. Oh wow. Yeah. So I wrote that sort of barrier. Mm-hmm. Because doing good work, but it was mostly women of other, you know, heritage that was going there.
[00:36:27] Kim Roxie: And so I helped to break that barrier into bring black women into the fold. Especially because, particularly in Houston, black women are, and I believe this is a national statistic too, but black women are dying at a higher rate than Caucasian women from breast cancer.
[00:36:43] Dreena Whitfield: Yep. Mm-hmm. And we often don't go get the mammogram.
[00:36:47] Kim Roxie: Yeah, that's, and that's just the base that's just right here, right? Yep. That's the work they've been doing and been able to, you know, people, you know, look at me as a breast cancer [00:37:00] advocate and all these things from doing that work. But again, it's, to me, it's nothing like to really even brag about. It's just, you know, just the work that I've been doing and
[00:37:07] Dreena Whitfield: really, yeah.
[00:37:10] Dreena Whitfield: I love it. So kudos to you and kudos to the foundation. Let's compare day one. Kim at LA Meet to Kim today. What's changed the most in how you show up as a leader, a mom, and a woman? I think now I'm
[00:37:27] Kim Roxie: probably more about the smoke than the past. I used to be all about that. It's all about, hmm, has going at it full charge now I'm still about the urgency, but slow.
[00:37:42] Dreena Whitfield: Mm. Good.
[00:37:43] Kim Roxie: It's all good. It might take us 365 days to finally get it right, but we don't get it right. We'll get it right. Like I just, I'm about to sustainability now. I don't have to, it doesn't have to go super fast. It doesn't have [00:38:00] everything, doesn't have to happen overnight. And I'm also not as judgmental.
[00:38:07] Kim Roxie: Like I think also, you know, where you're. Rather be day one because you're young or day one because you don't, you lack experience, but sometimes you can be judgmental. You can think that everybody should be on time. Mm-hmm. How should do this? And everybody should be, you know, it's like life happened, things happen.
[00:38:26] Kim Roxie: Road taking the judgment out is very, very, I mm-hmm. Um, I've just learned that too. Uh, as a leader, you know, you have a team. I think you get way further. When you listen and you allow people to speak versus assuming their point of view, hearing from people, let them tell you. Yeah, yeah, yeah. Take a pause.
[00:38:52] Kim Roxie: It's okay with there just to be silent. Mm-hmm. Then let the feelings come up. Give people [00:39:00] time. Like that's just the thing that I'm learning at now versus, you know, beginning.
[00:39:07] Dreena Whitfield: When you speak to rooms full of women, is there a story or a moment from your journey that you always find yourself going back to?
[00:39:16] Kim Roxie: I think it depends. I know I, I do speak and I am a speaker, but to be honest, I love to pick up on the energy of the room and see what I'm gonna kind of share
[00:39:27] Dreena Whitfield: about. Mm-hmm.
[00:39:28] Kim Roxie: Because I have many experiences in my life from me as a woman and. Different things I experienced. You know, sometimes definitely love to share and find myself.
[00:39:40] Kim Roxie: Kind of going back to just moments where sort of being underestimated kind of thing. And so sometimes it's from being kicked outta high school and sort of labeled at risk that I come from and that I like to bring up because also that also shows that like we need bad girls in the world. [00:40:00] Like girls are taught to be so good.
[00:40:02] Kim Roxie: It's so perfect. It's a nice,
[00:40:04] Dreena Whitfield: yeah,
[00:40:05] Kim Roxie: but bad girls I'm, I mean, I mean good girls, bad girls. And what I mean by that is like, you call it bad, but me being God, just not like we're resisting that, you know, that sort of grooming, uh. Be cute, don't move da, wait till he, you know, and all that kind of stuff. And basically, you know, I'm like, no, like move, say something, use your voice, da da da.
[00:40:34] Kim Roxie: You know, like, yeah, you might get in trouble or you know, I might say you, but being afraid. Like, and so I just, you know, want to kinda go back to Dan a lot of time my speaking and bring that up. But I have a lot of different experiences that I have that I know other women can relate to. Can
[00:40:52] Dreena Whitfield: we just, you just gauge the pulse of the room.
[00:40:55] Dreena Whitfield: Exactly. Exactly. Mm-hmm. Exactly. The C, so you [00:41:00] mentioned like the brand is clean, like all the ingredients and clean, so the clean beauty industry is shifting and some of it feels exciting and some of it feels like there's still catching up, but what trends are you actually paying attention to? Right.
[00:41:18] Kim Roxie: I think one.
[00:41:20] Kim Roxie: Just because we, where we are in an environment and culture, I'm paying attention to connection right now.
[00:41:27] Dreena Whitfield: Mm.
[00:41:27] Kim Roxie: Mm-hmm. Right now, I think sometimes beauty is actually personal. It's very personal and so I am actually am more big about personalization, connection and that being a driving force for how we approach and how we respond.
[00:41:48] Kim Roxie: And everything with beauty versus, yeah. So when I say clean, I'm not just talking about, um, natural ingredients because look, if you are [00:42:00] allergic to watermelon, it's great. It's natural, it's from the earth, but you're allergic to it. Like, so it's not, you know, I also believe clean is around what is good for you, not, and what is good for you, Drina.
[00:42:14] Kim Roxie: What is good for Sarah? What is good for you? Right.
[00:42:17] Dreena Whitfield: That's,
[00:42:18] Kim Roxie: that's the kind of approach when I look at it like that. And I also look at it from clean being, when we say we're clean, I'm also looking at it like we're clean. Yes. Ingredient wise, that is very important. And there has new report just came out about 64 women that were in California that they tested, NPR just reported about this, about 64 women they tested and over half of their beauty products that they were using every day had known carcinogens in them.
[00:42:45] Kim Roxie: And these were black.
[00:42:46] Dreena Whitfield: For
[00:42:46] Kim Roxie: women that they tested their products. Well, we know that ingredients matter. And then there's also this other side of clean that I like to talk about, which is images. So it's your ingredients, but it's also your images, your identity. Is [00:43:00] this brand selling you an identity and an image that is toxic for you?
[00:43:04] Kim Roxie: Mm-hmm. I think it, I was so toxic, tive, my hair was really wavy and. The images, ioma beauty were straight hair.
[00:43:18] Dreena Whitfield: Mm-hmm.
[00:43:20] Kim Roxie: Well that made an impression upon me. If I was snatch straight hair, I'd be prett. So for so long I tried to do that. Had, you know, my alopecia as well, me doing things to my hair, chemical, hair extensions, blue, all of that stem kind of a certain way that was not even actual for me to even look.
[00:43:41] Dreena Whitfield: Yeah. And so.
[00:43:43] Kim Roxie: Toxic imaging, I think also is something else that we're approaching. So when we say clean, that's not also, I look at it yes. Ingredients, but also like images that I can, um, holistically.
[00:43:56] Dreena Whitfield: Mm-hmm.
[00:43:56] Kim Roxie: Yeah. And so that, that's what clean look like. The [00:44:00] trends that we're following is, you know, clean being, transparency.
[00:44:04] Kim Roxie: Well, that means, again, authentic connection and real, real connection with our customers that go past. What's normal or what happens, what people feel like they can come to us and be open and share and be a part of this community and have a voice and, uh, relate.
[00:44:23] Dreena Whitfield: I love that. So last question, Kim, before I go into some quick fire.
[00:44:28] Dreena Whitfield: Mm-hmm. You've already done so much, but if I asked you to whisper what's next for lame, I know you've hinted a little bit, but what's next For Lame or for Kim Roxy, the woman. What's quietly pulling you right now?
[00:44:47] Kim Roxie: Mm. What's quietly pulling me right now is me just to explore all I have. I have so much potential still inside of me, and I think that that's one big thing. Like it is [00:45:00] just like you got so much potential still inside, you know, later out, you know? And so that's sort of for me personally as a woman. I don't feel foolish yet, and I really don't feel like I've arrived yet.
[00:45:17] Kim Roxie: Oh
[00:45:17] Dreena Whitfield: my God. Oh yeah. Not yet. Not yet. It's so
[00:45:21] Kim Roxie: No, and it's so much more, uh, much more. It's so
[00:45:26] Dreena Whitfield: much more. I'm telling you, Kim, there may be so much more, but you have arrived. You are that girl. Okay. That woman. Okay.
[00:45:37] Kim Roxie: Say what? I can't believe I'm, I'm hearing you say this. Oh, yes. Because, you know, it's, there's more we for you to do.
[00:45:45] Kim Roxie: It's, I have not even unleashed everything yet. I know. You know how when, you know you haven't done that yet, you know, like, I know. I just know. I haven't even yet, you know, and so, because it's so much on my, I got stuff written down in journal stuff, on the [00:46:00] notes stuff over here. I can see myself, I envision myself doing certain things and being a part of certain things and this and that, like, you know, still so much more.
[00:46:09] Kim Roxie: And that also makes me very like humble and giddy at the same time. Like Okay. And I do think from lame. Yeah. Have not even seen a hand. Like we've literally put, and I say this like all sincerity, like. What we've been able to build with the amount of funding that we have. Like most people, again, have millions and do what we're doing.
[00:46:35] Kim Roxie: Like we literally have never had more than, you know, a hundred thousand dollars at one time. Like, and for most brands, they've had 5 million, 2 million. Wow. 10 million. 40 million. You know what I mean? Like we've never had a lot of money at one time. Everything has sort of been piecemealed. But you would never know because of the way that we're able to show up in the world and do what we do.
[00:46:57] Kim Roxie: And so I just say that to say that, [00:47:00] just imagine the more resources we get ahold to and the more we grow on our own and be able to fund these things, we just got so much more to go. So I just really feel like haven't even scratched the surface yet. That's why it's just like, that's why I feel that way.
[00:47:15] Kim Roxie: It's not, I don't believe it. It is more so like we got so much, but we have five, eight.
[00:47:22] Dreena Whitfield: Oh yeah, Paul. Yeah. Okay. Okay. I'll accept that. Okay. Yeah, I hear you. I, I understand. More to come. More to come. Um, so Kim, I'm gonna ask you some quick fire questions. You just tell me the first thing that comes to mind.
[00:47:38] Dreena Whitfield: Okay. It's supposed to be fun. So, makeup or skincare? Yeah. Makeup Classic. Beauty or trendsetter? Classic. Plan everything or go with the flow. Kim. So if there was one thing that you would want our listeners and those that are [00:48:00] actually gonna be watching to know about you and to know about lame, what would that be?
[00:48:06] Dreena Whitfield: You
[00:48:06] Kim Roxie: know, it's so funny when I hear that, I almost wanna hear from them based on what you heard, what would you say? I am, you know, I don't wanna put any kind of conceived notion here. Again, I hope you hear this podcast and you tell me what you heard. What did you feel? Right? Like, that's what I want to hear about because you know, I can tell you that, you know, after hearing my story, I hope you just, you know, the only thing I would say will come out is that I hope that you know that you can do it with less than uh, um, and I think that sometimes having less than is always frowned upon.
[00:48:46] Kim Roxie: It is always shame behind that. But I want you to know that less than is all that you need. And because I noticed, and I don't know about anybody else, but if I'm eating at a buffet, I'm probably gonna go, [00:49:00]
[00:49:00] Dreena Whitfield: right? Mm-hmm.
[00:49:02] Kim Roxie: Worship control. When I am, that's what I need. You know, I'm gonna feel better and I'm gonna feel stuffed and all that.
[00:49:09] Kim Roxie: And so I just wanna encourage anybody who feels like, you know, they don't have enough, or they have less than somebody else, or they're comparing what they have somebody's, you know. What looks bigger than theirs and they seem like got have more team members or whatever it is, and less than is enough for you.
[00:49:26] Kim Roxie: And so, you know, I just, I'm just big on that and I hope that, you know, you got something from this conversation, but definitely that part.
[00:49:36] Dreena Whitfield: Kim, thank you so much for your time. You are an inspiration. You continue to inspire me every day. I even see when I see your post come up. They make me so happy and proud just because I remember when your energy is in check and I just know God has more in store for you.
[00:49:55] Dreena Whitfield: I can't wait to hear what the next products are. Yeah. I really can't. So I'm gonna ask you when we, when we, [00:50:00] when I stop recording. Yeah. But tell everybody where they can find you, where they can follow you on the brand. 'cause I wanna make sure we direct some folks your way. Awesome. So you can find us on lame beauty
[00:50:10] Kim Roxie: dot that.
[00:50:12] Kim Roxie: Bless you. L-A-M-I-A-B-E-A-U-T-Y, lame beauty.com. We're all on nordstrom.com, jcp.com. We're on ulta.com, but we are on social. We're on TikTok. Shop at Lame Beauty, L-A-M-I-K, beauty, where and Meet Beauty across all platforms. Instagram, Facebook, TikTok, shop. Like I said, you can shop us there on TikTok shop as well.
[00:50:43] Kim Roxie: But LaMi Beauty. So please, please, please follow us there. Sign up on our email list, subscribe, check us out. Experience LaMi, you'll
[00:50:53] Dreena Whitfield: never regret it. I do wanna ask you one last question for all of the women that are [00:51:00] going through alopecia or that experience in hair. What, and you've shared how hard that was and I've seen it for a few.
[00:51:07] Dreena Whitfield: My mother lost her hair. And I remember showing her your picture to encourage her to embrace it, and it was hard. And now she is completely bald, like she shaved all her head off, her hair off, not her head off, all her hair off. Helped to find some fly hoops, and she walks proudly and confidently, but it took her so long to get there until.
[00:51:32] Dreena Whitfield: Black women, especially like you said, we hold onto our hair. It's a sense of pride, it's a sense of beauty. It determines our worth. So women that are going through loss or experiencing alopecia, what is something you would you say to them to inspire them?
[00:51:48] Kim Roxie: I would say, I see you. I am you, and you deserve good things.
[00:51:53] Kim Roxie: I think that even that type of loss of hair, because your hair helps you to fit in a lot of spaces too, [00:52:00] make you look like everybody else or normal. And now you're standing up, you like, I didn't ask to stand up. I just wanna blend in with everybody else. Right. I would say to her, you can't hide anymore.
[00:52:12] Kim Roxie: You are a superstar. Know, like you're, you know, not having hair and having your whole face exposed, your whole head exposed, you know, now you're standing out, you are like literally standing out when you walk in the room, everybody turns around and look. And so I would just encourage her to be that. Ma to be that, you know, figure of beauty, because that's another thing people don't realize.
[00:52:37] Kim Roxie: Especially as a woman walking around ball, you get a lot of more attention. And to a certain extent you can really ask for that. You know what I mean? Right. And you may not be the person that's attention seeking. And so even that can kind of come, but I just want you to know that it must be something special about you.
[00:52:56] Kim Roxie: That, you know, God would have it so that you would stand out in a [00:53:00] crowd like you do. And that the last thing I'll say is that hair loss means beauty again. Never, you know, have your, you know, people say face card this, and my face card doesn't decline. I'm gonna tell you as a ball wearing, you know, woman, a lot of times your face.
[00:53:23] Kim Roxie: It's what everybody sees and observes and all of that. And so it is not always easy to want to expose yourself in that way, but you are special and it must be something special about you. Even on the inside, you must have some type of talent that give, or you work well, or whatever it is that needs to be exposed to the world.
[00:53:47] Kim Roxie: Continue to show up beautifully. We can do it. Look, if. I am not gonna say, if I can do it, you can do it. I'm gonna say, 'cause we can do it. We can do it. Because I still have my own moments of [00:54:00] pain. Like, this really is my or man, like I don't wanna wear a wig today. Now everybody's gonna be like, well, you know, is that, and all of these things that come in your head and all these different thoughts and emotions you have, just know that you're not the only one.
[00:54:17] Kim Roxie: Having those emotions and those thoughts, I'm with you. Look, I'm on social media, v Kim, RC. If you ever wanna reach out anybody who's listening that's experiencing that can, I don't care how old you are, you are never too old to, you know, feel like you wanna talk to somebody else or relate to someone else.
[00:54:34] Kim Roxie: That's another thing too. Sometimes we even hold shame because of our age, and by this age you should be confident. No. Mm-hmm. You're experiencing something brand new like your mom. If your mom experiencing hair loss and she's 60 years old, well. She's had hair all that time, right? So she's almost like a newborn in this situation.
[00:54:55] Kim Roxie: You know what I mean? And so, you know, you have the right to feel that way. But also [00:55:00] I'll say, come see us at Bald Con. We have Bodycon. We do an every year. Baldy Con is amazing. It you'll be in a room full of women with bald heads, or either, even if they have a wig on underneath that, they probably experiencing some type of hair loss.
[00:55:17] Kim Roxie: That's who shows up. We're a community for each other, and that happens every September. So if you don't make, if you don't make it whenever you hear this, you can join us next September. So come see us in Atlanta, Georgia for balcon. Love
[00:55:32] Dreena Whitfield: it. Love it. See what I'm saying? Kim, you.
[00:55:39] Dreena Whitfield: Look, you are amazing. Thank you so much. Thank you love. Thank you again. You are amazing.
[00:55:46] Song: I wanna know, how did you get here? What the road tell story? I, I shine bright,[00:56:00]
[00:56:01] Song: I wanna. What did you have to do to get, know it wasn't easy?
[00:56:13] Song: So tell me the story, how you got.