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Being STRONG is more than just how much weight you can lift.
The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life.
Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space.
With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him.
Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications.
Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life.
You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.
As an immigrant, you don't have the word can't in your vocabulary.I came here at 6 years old, and it was my mother and me.And my father stayed back to wrap up our affairs.The revolution had happened in Iran.It was 1981.We get word that he's been captured and executed.I was without a father.My mom is mourning.Then all of a sudden, I'll make a long story short, he's still alive.What actually is Bilt?Bilt started as a way for you to receive rewards on your largest monthly expense, which is rent.That was really phase one.Phase 2 was- Today's guest is a hospitality aficionado.We met a couple weeks ago, and I was so intrigued by his background and everything that he's got going on.Without further ado, my buddy Sam.Sam, how we, how we feeling?Welcome back to another episode of the Strong New York podcast.I'm your host Kenny Santucci, and al- as always, we are sponsored by Celsius, so grab yourself a can and live fit and go.Also, go to Americalt.com and check out getting your blood work done, optimizing your body, and becoming a better version of you because you cannot be the best without your hormones and everything being aligned.Today's guest, uh, comes in.He is a hospitality, uh, aficionado, I'd like to consider him.Uh, we met a couple weeks ago, and I was so intrigued by his background and everything that he's got going on.Without further ado, my buddy Sam.Sam, how we, how we feeling?Doing well.Thank you, Kenny.So you're at Bilt Concierge right now.And I feel like Bilt has, you know, started here in New York City, and it's slowly growing all over the world.Kinda give us an idea of, like, what your role is over there and what actually is Bilt because a lot of people are like, you know, they wanna consider it a credit card.But it's actually a whole rewards lifestyle, and that's what I love about it.I'm so intrigued by this brand.Um, but kinda break it down and tell us your role over there.Yeah.Well, first off, thank you for having me in your amazing gym, and you're getting me motivated to go hit- hit the weights after this.Um- I love itbut Bilt started as a way for you to receive rewards on your largest monthly expense, which is rent.Mm-hmm.So it started as this is the membership for where you live.And through legislation, it was implemented where you're now gonna get housing credits for you paying your rent on time, and it also enhances your personal credit.So all of a sudden, this took fire because it was so obvious.In hindsight, the most genius ideas are the obvious ones.And it was like, "Why should you not receive something for paying rent?"Whereas when I was a kid, my dad would say, "Rent is a waste of money.You need to own."And for years paying rent, you feel guilty 'cause the money's not going anywhere.Now, all of a sudden, you're receiving some type of recognition, loyalty credit for it.That was really phase one.Phase 2 was, okay, now you have, fast-forward 7 years later, one in 4 apartment buildings in the US are on the Bilt network, meaning of $100 billion of rent is processed through Bilt.Those members have credits that they turn around, and we're a neighborhood commerce platform.That's where I come in.In my role as president of merchants, I'm trying to put together and curate the collection of merchants in the neighborhood and travel, where ultimately we have an interconnected commerce network throughout the neighborhood tied to your home.So if you think about your home, that anchor, in the first 30 days of moving in- Mmso many key decisions are made.Where's my neighborhood bar or restaurant that I go to?Where is my pharmacy?Where is the parking lot?So on and so forth.Where's my gym?Mm-hmm.And if you think of health and wellness and the lifestyle we lead, you can learn a lot by understanding how people travel throughout the neighborhood, and Bilt is essentially connecting the home to the neighborhood and travel in one connected ecosystem.It's so simple and genius.Like you said, it's like the most, the best ideas are always the most obvious ones.You look at something like, um, uh, what is it?The, um, Lyft or Uber or any of these platforms where it's like, "Hey, this is what people are doing on a daily basis.How do we make it more simple and easy and effective for them?"So I get a, I'm- I'm on the, uh, rewards program.Mm-hmm.I have it.I'm slowly starting to build points.Explain to us how that works or, like, 0 one of the first questions I had had from, for one of your teammates was, I said, I was like, "Okay, I'm on it.I go use it, my Bilt rewards at a hotel.They bring me a glass of champagne."How, who pays for that?How does itWhere is that expense?Like, somebody's gotta pay the bill on that.So think of the platform as a B to C- Okayand a B to B platform.So it's a B to B to C platform.Okay.Meaning apartments love it, and now we've adding, we're adding mortgages.So there's literally over 100,000 mortgages a week being signed up.So for paying your mortgage, and our partner is United Wholesale Mortgage.Sure.Paying your rent, you're now earning a currency, and you're now connected to your neighborhood through the Bilt ecosystem.Mm-hmm.Why do apartment buildings love it?Is it is a h- bringing hospitality to the rental experience.Which never existed before.And it still has a long way to go, but the Bilt building's seamless, from the discovery phase to your credit check to the application process.The minute you walk in, you know, we're- we're similar vintage.I'm still a lot older than you, but you remember the junk drawer?Yeah.You'd move in, and you had the drawer that had all your menus.It's like, do we want Chinese or pizza tonight?Yeah, yeah.that is now all connected to your ecosystem.Instead of flyers being put on a bulletin board or under your door, now all of a sudden, this is basically a curated collection of your neighborhood delivered to you via the Bilt app.That's genius.So that's the-housing side.The neighborhood side are merchants.Merchants love it because what did that Chinese restaurant and that pizza restaurant and the pharmacy and the dry cleaners, they're all trying to figure out, "How do I get to Kenny, who just moved into that building- Mm-hmmso he can make his decision day one and be connected to our retail platform?"People don't- That, that's the 12 punch.People don't realize how important that is.So there's a building right next door, and we've had multiple people come over here from the building next door.I said, I go, "On a weekly basis, there's probably 2 people moving out and 3 people moving in."On a weekly basis right next door.I go, "How do I tap into them?"And there's really no way to do it, because a lot of buildings won't let you solicit their guests or whatever.So you're like, "All right.Do I put flyers under the door?How do I mass- Righttext message or whatever it is.So it's a lot harder than people think.So when you're a merchant and you're, you own a business, you wanna c- you wanna contact as many people as possible- Rightin the surrounding area.What is the actual numbers on how many people rent versus how many people own in New York City?So right now in New York City, we have over a million renters- Wowthat are on the platform.Like I said, one in 4 apartment buildings nationally are on the Bilt network, and that's growing.We're gonna ha- be over 10 million by year end once you layer on the mortgages.Mm-hmm.Where that's interesting is this connectivity of how do, why is it appealing to merchants?There's constant turnover in those buildings, and for you to have connection to be able to say, "As Kenny, and this is your gym, let's target on the corner of 28th and Broadway.What are the apartment buildings around me?""And how do I market to new tenants who've moved in or renewals?"'Cause there's a bunch of people who say, "You know what?I'm gonna stay in this building."Now all of a sudden, we call that the marketplace.It's millions of Bilt members that are loyal to Bilt wanting to connect to the neighborhood.Now you have this interconnected web of merchants in the neighborhoods nationally- Mm-hmmthat are ultimately looking to tap into that marketplace, in addition to tap into this infrastructure that's powered by AI that controls the day-to-day habits of guests as they go from restaurant to gym to travel.We're essentially an orchestration layer that sits on top, integrating with the technology of the various merchants.So you're not replacing your reservation, your booking system, your POS.You can pay with any credit card, agnostic to the tech that's in place.Bilt sits on top and orchestrates that experience to going back to your travel when you're a Bilt member, and I call a Lyft ride to take you from your building to the restaurant.You show up, they're like, "Mr.Santucci, welcome back."Mm."We know you live down the street."GM comes and touches the table.And then when you show up to the gym or the yoga studio, and you've reserved it through the AI concierge of the Bilt app, you get a free mat rental.And it's just recognition, and it's understanding your habits throughout the neighborhood.September 26th at the Glass House, do not forget, Strong New York, it's our 10th anniversary.Think of the food and wine festival, Comic-Con, the boat show, the car show, but this is the fitness version of it.Do not miss out.Strong New York, our 10th anniversary, September 26th at the Glass House.Go to strongnewyork.com and get your tickets today.It's so funny that we're talking about this today, because I had a meeting with my team.Um, my coach is in New York, my coach is in New Jersey, and I said, "No longer is the commodity we have a cold plunge or we have a sauna or whatever it may be that p- you think people show up for.The commodity now, especially with AI and information being everywhere, is gonna be people."Mm-hmm."And it's how you make people feel will be the differential between whether you have a business or you don't."I think what you guys are doing is you're leaning intoYou're a concierge business, essentially, not only for the, the customer, but also for the, for the merchants as well.Mm-hmm.So they benefit just as much, and I think that's the beauty of what you guys are doing, and what I find so intriguing is because you're already 3 steps ahead of- ahead of everybody else.You're already servicing not only the, the business, but also the clientele as well.I- if I had my phone, I'd show you, and you nailed it, Kenny.We have a consumer app- Surethat the first button p- right in the center is a bell, like a desk, bellhop desk.That icon is the consumer concierge, where I can literally speak to it in native speak and be like, "Hey, I'm gonna leave Kenny.I need to have dinner reservations for an Italian spot in West Village.I'm finished here in about a half an hour.Send a car here to take me there, and tomorrow morning I wanna do a yoga class somewhere in Meatpacking."And it literally will, based on habits, likes, dislikes, and I did this the other day.We'd been away.A couple of months ago we moved to Meatpacking, and I said, like, "I have a media interview.I wanna have it in a restaurant near the offices in Meatpacking, somewhere on the quieter side so I can conduct an interview.I want it to be elevated."Offered up Franchetta & The Whitney.Said, "This is not a Bilt member, but here's an Open Table link to make the reservation."I show up, had the corner table waiting.Seamless.Wow.Similarly, I landed a couple months back.I was staying at a hotel, and I had the car pick me up from JFK.Mm-hmm.Had a Lyft pick me up, took me to the hotel.Already integrated into my Hyatt account.The next morning, I did a yoga class at Y7.Got a free mat rental.This knowledge for B2C exists with a concierge for consumers.On my phone, I'll show you after this, there's another app, which is the merchant app.Merchants have their own concierge.So on the dining side, being a former restaurateur, for a GM running a property like down the street, my old property's at the Ritz- Andres.YeahRitz-Carlton.I love that place, by the way.Thank you.I mean, unbelievable property.You know, 0 one of the hottest spots in town.Mm-hmm.Now imagine as a GM sitting there, saying, "Who's coming in tonight that I should know that has certain likes and dislikes?"Now I'm curating audiences.I wanna know who are the first-time guests coming in here.This is what you should do.Orchestrate this experience for this audience.It's a merchant concierge- Yeah.So-that ultimatelyAnd then let's extend the night.At the end of the meal, for the first-time guest coming from the local buildings, which is the most importantWho's your most important customer?The locals.Yeah.So for the first-time guest who's coming in from the building, that I know how much they're paying in rent, at the end of the meal I want you to have a Lyft ride to send them to the Portrait Bar, literally my favorite bar in the city, in this neighborhood.Great spot.Yeah.And when they show up, given they're partners, I want you to give them a, that glass of champagne.That level of orchestrating an experience from a merchant standpoint, it doesn't exist.Yeah.Which leads to when I think of the world of merchants for what we're trying to do with Bilt, it's a lifestyle, right?People who are dining at The Ritz, grabbing drinks at Portrait Bar, working out here, they're leading a certain lifestyle.They're traveling a certain way.They're spending money.Bingo.They're spending real money.Yeah, yeah.And you can start seeing the trends how they dine, how they eat, the fitness regiment they have, the lifestyle they lead- Mm-hmmthe way they travel, where they're staying.And people are comfortable sharing data when it leads to convenience and an enhanced experience.And I think when you show people a good timeI always say this about training.When I fell in love with exercise and working out and the way it made me feel, the next gradual step is you wanna share that with as many people as you can.So you guys are showing people an unbelievable experience, and now everybody's gonna be like, "You should get on this app."What is the actual thing that'sOr what do you think is holding you guys back, or are you just seeing major growth month after month?Uh, major growth not only on the housing side, where buildings are seeing the benefits of being a Bilt building- Yeahpartners with us.But merchants, whether dining, travel, fitness, and you'll see a lot more announcements coming, people wanna be part of this ecosystem- Yeahfor all the reasons we've talked about.No.I- I've been using it now, it's gotta be since I met you, probably 3, 4 months ago.Yeah.I downloaded the app, which most people think, like, "Oh, I gotta sign up for this credit card."I was like, "No, just download the app and you'll immediately start gaining points."So kinda take people through that.Like, okay, I sign up for the app, I start gaining these points.Agnostic to how you pay.So we partner with all the credit cards.We have our own co-branded credit card.Sure.Call it at circa 10% of the business.Mm-hmm.But you can use your Chase, your Amex, your Capital One card, whatever card you wanna use.Mm-hmm.As you're spending, you're earning credits, Bilt Cash, and it's building up in your account as you're traveling and orchestrating your life in your neighborhood and beyond.Every month on rent day, which was yesterday- Mm-hmmwe have special opportunities For experiences and perks to spend your cash and get rewards.So essentially we turned what we call what used to be the worst day, 'cause half your paycheck's gone to rent, to the best day.People are now literally say, "Happy rent day."They're excited.That we had a food truck in front of the office yesterday.I was there.You know, handing out- I was hanging outthe Go Greek yogurt, you know?Yeah.You know, partnership with Diplo and paying, you know, rent, and every month we've had Madonna and Anne Hathaway, and there's just excitement around going back to we all paid rent at some point in time, now let's give back to the community.Yeah.And we have comedy shows, dining perks, so on and so forth, that have now created this ecosystem where people can spend their money and get more for it.And throughout the day, throughout people, some people bank points and wanna use it for, you know, different perks like travel and whatnot.But if you zoom out, this is a bigger play than just I have a currency and I'm gonna go spend it, like a traditional loyalty program.This is really orchestrating your behavior in the neighborhood.Mm.And that's where it's a, you know, going back to how we started this, it is lifestyle, and it's defining how, you know, giving people opportunities to define their lifestyle and take it in one direction or another based on where you spend, experiences, so on and so forth.Sure.I, I talk about this a lot.I think what we try to do with the event is kind of shift or show people, like, hey, this culture is exactly what you want to be a part of, right?You're, you're going to this gym, so you wear these clothes, and you sh- shop at this store, and you go to this restaurant.I think it's starting to build out, like, this avatar for people where they could discover even new things.So, oh, you like this restaurant?Let's send you to this place.Or, you know, for instance, for us, we'll have probably 10 to 15 different health food restaurants.Oh, you ate at this place?Well, here's 2 other places in the Lower East Side that you could go to that are probably gonna be on the, you know, in your scope of, like, what you like to eat.I think it's incredible.One of the things that we hadSo I had Sebastian jump on the call- Nicewith us today.And I said, I was like, "You know, just kind of share with everybody what you think are the most important things about hospitality."You come from the hospitality world.You ran 80 different hotels and 50 different restaurants.Obviously you had your hands full with this, but, like, what is, what is, like, the, the gold standard for you guys to, about hospitality?Like, what are the, what are the things that make a business great?Yeah.It, it's attention to detail, at the end of the day, to the little things- Mm-hmmthat are the touches that make a person feel special.And if you think about just a restaurant, I, but I have nightlife, restaurant, hotel experience, right?Mm-hmm.Nightlife was all about recognition.It was the room within the room.It was like, am I waiting in the GA line or do I walk right around 'cause I have a table?You're paying 10X, 20X for that table.Yeah.That same bottle of vodka that cost you 20 bucks, you're gonna pay 500 bucks- Yeahfor it.But it was about recognition, right?And there's a whole business that, you know, so many of our friends have built and, you know, I've been a part of that world.Restaurants come in 2 in, 2 forms.One are the local spot that you love that feels warm and it feels like home, and the finishes are a little worn out, the food is comforting, and the atmosphere is just giving you that warmth.It's like a giant bear hug.The other is Sebastian's spot and Daniel's spot.You roll in, the most incredible design, the most incredible food, and if you're lucky to get a table-at La Tête Dor, you're treated to a m- memorable experience and you're like, "I will pay anything for this," 'cause this is truly one of those spots that I'm gonna make memories, right?It's a proper fine dining experience.Proper fine dining, but again, you're now making memories, right?Mm-hmm.You made a memory in the nightclub 'cause of the recognition.You're making memory 'cause it's family and friends, and it's local, and it's warm.You're making memories 'cause you have the table at La Tete, and you're now experiencing, you know, Danielle's magic and Sebastian's hospitality.Mm.Hotels, I was in Cannes Lions f- for the festival last week.Mm.And we're hanging out with the Marriott team, and we had CEO, their chief customer officer, and we were having this conversation around, they have 10,000 hotels.It blows my mind the scale, yet as a Bonvoy member, depending on the tier you are, and it's, don't forget, it's from limited service to the $3,000 a night, you know, exclusive resorts around the world.Mm-hmm.Their goal is to deliver the most elevated guest experience, where again, it goes back to that recognition point.So, you could be staying at a Westin, or you're staying at a Ritz Carlton or a Bulgari hotel, and having that recognition, what w- we do at Built and where the hospitality comes in, everything I just described in 3 distinct categories of nightlife, restaurants, hotels.Mm.You could put airlines, gyms.This is all about interconnected lifestyle and recognition, and delivering that hospitable experience based on what you're looking for.Mm-hmm.That's what ultimately comes down to the details, to deliver that, whether you walk into a gym, like, why do you walk into it?Sometimes you walk in, it's you just want the workout.Other places you go, you want the atmosphere.Figuring out who is the demographic and what is the corresponding experience for that level.No, it's, it's so impressive.B- and people are, sometimes people ask me, they're like, "Well, what is your show about?"I say, "It's strength.It's strength in every aspect of life."And I think a l- a big portion of, one of the things that I try to get through to people is that strength also comes from service, right?You'll gain so much more out of life when you start to service people, and you guys are really doing a great job of servicing your clients.You know, for me, I wanted, every time somebody comes through here, I wanted it to feel warm and welcoming.And obviously, there's elements to the room, but there's also, just like you said, like what is that, how do you make somebody feel as soon as they walk in the door?So, from somebody who ran so many different hotels and restaurants and nightlife, and now you're working with the biggest concierge service, or soon to be one of the biggest concierge services in the world, what, how do you hire staff, and, like, what does that look like?What are you looking for in a person that you wanna bring on that w- when, when we say they get it, they get it?What are- Look, a- I- I'm a very old school, grassroots kind of the way I look at the world.It starts with the culture and the leader up top.100%.You set the tone.Right?You're the first one in the gym and the last one out, I guarantee it.Mm-hmm.You're walking that talk, and you set that cultural tone.Then when you look to hire people, number one is character.You wanna make sure everyone's cut from the same cloth, and they're people that loyalty, trust, and they're w- there to win- Mmas a team.Number 2, there's no replacing resilience and effort.It's not about, you know, the old adage, it's not how many times you get knocked down, it's how many times you get up.And I'm still a str- old school believer that you can always outwork someone.You may not be the fastest or the strongest or the most talented.Mm.But hours in with the right character, coupled with a positive attitude, and positivity is a gut feel.That I, that was always my hiring philosophy.Like, you know when you sit across from someone, you're like 50 +1 or 50 -1 with that energy.And if it's negative energy, they could have all the other boxes checked.That's a cultural drag.Yeah.If it's someone who's uplifting, positive energy, comes in with the right attitude, you know has the right work ethic, has the right character, you can teach the X's and O's.Yeah.You know, hiring for e- when I was younger, it was like hiring X's and O's, and pedigree, and what school you went to, where you worked, and, you know, did you pass this test?And then you realize, like, you can kinda teach all that.That's not important.The important part is actually the exact opposite.Today's episode is brought to you by Marek Health.If you're someone who actually cares about performance, whether it's in the gym, business, or just your day-to-day life, you should be thinking about health optimization, not just fixing a problem when shit shows up.That's what I like about Marek Health.It's not just go see the doctor when something's wrong.This is preventative care.This is dialing in everything before it becomes an issue.They run full labs, break everything down, and you've got a coach that you get access at any time, not just every 6 months, like actual access to this person.It's basically a one-stop shop for health, blood work, hormones, performance, all handled in one place.If you're serious about feeling better and performing at your best, then go check out Marek Health.Use the code Kenny for 10% off.Hiring that grit, that fire in the belly- Yeahthat wanting to win, you know.That's hard to, you can't teach that.That's what, so that's what I find so interesting.You know, I look at business the same way I look at exercise.You have to chip away at it.You have to work at it.But you also, if you want people to buy into who you are, you gotta be able to do it.Just like you said, you, you walk the talk.And- When, when you talk about being the best or you wanna, you wanna show people this amazing experience, you gotta be willing to do that yourself.And I think a lot of people mess up is when they bring their own relationships or issues or problems into the atmosphere.What's your best advice to anybody out there who, you know, you need to be able to separate the 2.You know, it's almost like church and state.You need to be able to be like, "Hey, I'm at work.This isWhat's ever happening in my life doesn't matter.I'm here, and I need to make sure that these people, it's no longer about me, it's about their experience."Yeah, I mean, again, that's, that's the character hiring trait.I'm about team, you know?Mm-hmm.It's like you can have the best individual athlete in your business, doesn't guarantee you'll win a championship, and there's plenty of examples of that.Yeah.And putting a team together requires a, you know what?These aren't problems.It's not like, "Oh, my God, I have stress.I need to manage that stress."No, you need to manage the underlying elements that the output is you're feeling stressed.Mm-hmm.The output is every day if you walk in and there's 10 things to solve, those aren't problems.That's life.Yeah.Yeah.And I- It's a realitykind of look at it, it's a mentality, honestly.And I don't view it as like, this is my personal life, this is my work life.Mm-hmm.I'm here building with people I respect and I like and I trust.And what we're trying to do has an element of doing good for the world, that I always feel like gives you value.It's kinda like your business.Mm-hmm.You know, when someone walks in here just beaten, and they finally are like, "All right, I took the biggest leap and I walked in through your door."When you make that connection and you start seeing that flywheel take shape, and it's like they kind of g- grind through the first, you know, week, then they're back for the second week.Mm-hmm.And you start seeing that momentum, and then that glow happens.Yeah.You're like, all right, that kinda led to now they're focused on what they eat.And it's always ironic, I'm like, when you don't work out, you eat worse, versus eating better.Yes.'Cause it's that- It's all- It all kind of builds on one another.But that feeling of right now you've left a mark, 'cause that person is taking what happened in these 4 walls, and it impacts their personal relationships, it impacts their professional relationships, and all of a sudden, you're doing good for the world.And that's how I think about, like, any job you have.Yeah, I was in hotels and restaurants and nightlife, but I made memories.And I used to tell our staff, I'm like, "We have the most important responsibility," and it is, the word responsibility was intentional, because people gave us their most important 2, 3 hours of the week- Mm-hmmto come and dine in our restaurant in order to make memories, in order to let off steam, in order to celebrate or mourn.And that's why I view it as a responsibility.I was like, you're here to serve others.What a gift to be able to be in the business of serving humanity and making memories and delivering joy.Yeah.Like, that's kinda the way I look at it.When you look at it that way, like, we're very lucky in our, you know, in our jobs.'Cause this is, you love what you do and you're leaving a mark for the world, making it a better place, by people walking away feeling good about themselves.When you have that, then it's not, I need to compartmentalize, this is my job, this is my personal.It just kinda integrates all into one experience.I lo- You know?Yeah, I love that.Now, there's 2 things that you kinda, uh, hit on that, again, I wanna sing your guys' praises on.I was lucky enough to go to the Christmas party.I've been to some other events- Yeahthat you guys have done.The culture and the, this sense of pride that people take in working for the business, everybody I met was like, "I do this for the company.I do that.I"And they're so proud.You've gotten people to buy into what you guys are doing, because now you've given them a purpose, and I think that's so important.I think everyone in life w- the problem that we're dealing with now in society is that a lot of people don't feel like they have a purpose.You have AI taking people's jobs.You have this sense of, like, a lot of these jobs going away so people don't have a pur- purpose, and then they, they allEverybody, I feel like, wants to be some sort of celebrity or-an Instagram, uh, star.And, you know, when that doesn't work out, they're like, "Ugh, I have nothing."these people have regular jobs.You know, they're, they're working for your com- but they have such pride in it.Where does that buy-in comeYeah, so- Is it the excitement of the brand?It, it is.Look, it's, it's a purpose.It's a mission.It's transparency on what is our goal here, right?We wanna leave our mark.What does that mean?How do you define success?How do we win as a team?When, again, I go back to it starts up top, and our founder and CEO, Ankur Jain, he started off with actually a goodwill gesture.It was simple.Rent shouldn't be a waste of money.Your largest monthly expense, you should get something for it, and let's celebrate rent day.And that's, that's just simple, like this is j- one idea.Yeah.And he showed up, and he's resilient, and he leads by example.He works 7 days a week.He's in the office.You know, my favorite was an Instagram post he did or a story he did during the blizzard walking from his apartment to the office.I love that.And it was sending aIt, it was like, "Yeah, you know what?Whether it's snowing hard andBut we're ab- I'm able to actually record, and I'm walking to the office.We got this."Mm-hmm.And ultimately, the team, what rallies, why they rally around this is we're in a moment in time where, as you said, AI, it's a scary thing because people don't understand it, and there's a lot of noise around it.It's kinda like the internet on crack.Mm-hmm.Right?And you look at it, it's gonna disrupt this, disrupt that.W- ultimately, the human element belongs, and what Bilt is trying to do is utilize underlying AI to actually make people's lives better and connect their neighborhood to their home and deliver this joy of lifestyle in your neighborhood, right?Mm-hmm.When you kinda sit there at a company and you're like, "Wow, we're cutting edge.We're forward-thinking.We're gonna lead with AI in a good way to enhance people's lives, and we're tackling something that is so much larger than none of the big boys have been able to do," and you sit back, you're like, "That's pretty cool to be part of something so cutting edge, so big thinking."And this is why credit to Ank as 2 co-founders.Like, these guys thought big.They didn't come in saying, "I'm gonna build a feature.I'm gonna just solve, and this is the AI tool."It was like, "No, that, that's too sm- that's small ball."If you're really gonna impact lives, you gotta think big, and you actually have to put the effort in and have the conviction and the fight to go solve big problems.That's what's happening- Yeahand the team follows suit.They're like, "Yeah, I wanna play for the name on the front of the jersey, and I believe in the leadership, and I believe in this mission.Let's go."It's so funny you say that because it's, it, it seems to me that the same ideas come up no matter what business you're in, no matter what walk of life you come from.It's always, like, gamble big.I've, I've heard that so many times.Like, if you wanna win, you have to go all in.And, you know, have you noticed that has been kinda the trend throughout your life whenBecause now you're working for Bilt, which is a massive company.You worked for Jose Andres- Mm-hmmmassive company.Are these the type of people who, like, from day one are like, "I'm all in"?There's, they'reLike, you gotta burn the boats because you can't go backwards.It, it, it depends on the leader, and it's not- Yeahsometimes people don't realize what they could be, and it takes a guy like me to come in- Surewhere, you know, ITo give you a minute on my background, I started my career in investment banking at JP Morgan in New York.And in that role, I ended up working in real estate and lodging investment banking, but my last role, I was head of global casino business.For JP Morgan?For JP Morgan.Essentially growing up in boardrooms, setting strategy for large hotel casino companies- Okayraising capital, doing M&A, growing these businesses.'Cause you were in Vegas for a while too, weren't you?I, I wasYeah, I moved to LA, and basically I was in, one foot in Vegas, one foot in Macau, covering these large gaming companies.That was my last job at JP Morgan.Where that was interesting, I got to see how these big visionaries think and how they looked at the world.And the world's really small, and we need to be the number one, number 2, number 3 players.And they were driving trends.They were buying businesses, and they were large.Remember, they were the largest hotel and casino companies in the world.Fast-forward, when I leftAnd so I, I closed that chapter of investment banking after 12 years at JP Morgan, and I started the chapter of operations and running businesses, private equity-backed businesses, starting with a nightlife restaurant company that had launched a hotel chain, the SLS.And as you said, we grew that business, ended up over 80 properties across the US, launched in China, the Middle East.And- The founder had the vision of, hey, we can do this where you l- where you stay, where you dine, where you play, this model that's integrated globally in all the major cities, and it was a big vision.Then, upon the role with Jose Andr- being the CEO of Jose Andreas Group, that was one of those platforms where you had a humanitarian feeding the world, you have this incredible content created with all these different concepts, but it was still a local business.We almost tripled the size of the company.Launched with the most incredible hotels, from Hilton, Marriott, Hyatts of the world, Ritz Carlton, Waldorf, so on and so forth.And I used to tell the team, I said, "Look, if you don't wanna be part of the number one hospitality company in the world, this isn't your team."I go, "'Cause I'm striving."We have an opportunity where it's a company has a real global brand that stands for something.It's rooted in a mission.We have the most incredible culinary experiences, the most incredible design.It's what I love about what Daniel and Sebastian are doing.They filled that seat.They're aiming, and they're well on their way to being the top restaurant company in the world.And I love that fire in the belly, and it's like if you're not rooting, if you're not aiming for that as a leader, you're selling yourself short.Some people are comfortable having, "Hey, this is my goal is I wanna have the best restaurant locally, and that's it."God bless.That's one way to do it.But it's still, I wanna be the best at what I'm doing in these 4 walls.I was always of the mindset, you only live one life.Like, let's go.Let's start big in New York.Sure.And you're gonna own this city?Well, guess what?If you own it here, let's go.The rest of the world, like, you know, being abroad in the last, you know, 10 days, anyone you say you're from LA and New York, the envy.And all the people now here for the World Cup, it's like, all right, the US is the greatest country in the world.It's the most aspirational hospitality company.Everyone wants to beMm-hmm.And you look at it, putting all the noise around the problems, like, it's an incredible place.Like, that fire in the belly doesn't exist in other places.I, you know what?It's become such a political trigger for so many people, but I don't know of any other country in the world that people are, like, crossing borders and, y- you know, swimming for miles to get to other than the US.And I, it, there, I say that all the time about the event, why I keep the event here, why I called it Strong New York, was because at some point in your life, no matter where you are in the world, people wanna be in New York.They wanna get to New York.You at least wanna experience this city once in your life.I don't care if you're from Bangladesh or fucking Australia or New Zealand, doesn't matter.People are like, "Oh, New York?Yeah, that sounds good."Nobody says, "Oh, I'd love to go to Columbus, Ohio."So.It, it, and it's funny, I, I always r- and I'm an immigrant.Oh, the happiest day of my father's life was when he was made US citizen.And he took so much pride in that.The saddest day was when I left JP Morgan to go into nightlife, but that's a whole nother-story.He's like, "Really?You're leaving JP Morgan- Yeahthe all-American company?"Yeah.people break into this country for a reason, and they break out of other countries for a reason.Yeah.And within this country, New York is the epicenter.And this is the place, 'cause again, I love the grit of this city, and I love the drive.And it feels like, you know, I was, I was joking around with my daughter, I'm like, "Wow, you're a diehard Knicks fan these last 2 weeks."And it's been amazing to watch 'cause it's like everyone is so fired up.And I was, you know, I saw this city, 9/11, its darkest day, how it came together.Mm-hmm.And just the unified, you know, not just this city, but the US and the world.And I hate to see that, that a tragedy at that level took to bring people together, but you know that spirit is there- Yeahwhen people need to rally.I wish we could do that, and that's why I love what the Knicks just did.It kinda brought people together.And now World Cup, you see that on our own shores.Mm-hmm.And let's hope, you know, the boys take it all the way through.But it just, the beauty of sports, it brings people together.And then w- politics is pretty evil.Like, it's noise that just alienates and divides- Yeahand con- You take the noise out, people like to rally around positivity.100%.And we're not that different.That's the irony of it, you know?I think they've done such a great job, whoever is, you know, the puppet master of this whole thing.They've done a really good job of manipulating.Because on the day to day, especially during, like, 2020, I'd walk around the street and I'm seeing guys, like, who work in, uh, for Amazon delivering the packages, and the garbage men, and I'm walking to work.I'm a trainer.Like, you have just this blue collar mentality that, like, I don't give a fuck what's going on, I gotta get to work.I gotta go to work 'cause I wanna still continue to live- Completelymy dream and my life.So from somebody who was an immigrant, you know, or, you know, a child of an immigrant, you guys came here.You worked at JP Morgan.Was there ever a point in your life saying, "Hey, I'm from"Where'd you go?Iran.Iran."I can't make it because I'm Middle Eastern," or- A- a- it's funny.As an immigrant, you don't have the word can't in your vocabulary.I love that, yeah.The immigrant mentality, like, the, theAnd I'll call it the OG immigrant mentality- Mm-hmmkinda like how I was raised.I came here at 6 years old, and it was my mother and me, and I'm an only child.And my father, he stayed back to wrap up our affairs.The revolution had happened in Iran.This is 1981.At age 6, we get word that he's been captured and executed, and we're wondering, like, what happened here?So for a period of time, I was basically without a father.My mom is mourning, and we're in a studio apartment in Arlington, Virginia, waiting for my dad, who was supposed to come and bring the resources and start our lives, and that didn't happen.Then all of a sudden, I'll make a long story short, he escapes the country and pops up in Madrid, Spain.He's still alive.He had been shot up and down his back, driver killed, smuggled basically out of the country, 'cause he worked for the Shah of Iran.Now coming into the US as a political refugee with now an 8, 9yearold son, a wife who's confused, like, "What's happening here?"Yeah.Doesn't speak the language.Yet the joy on this man's face and in his heart to be in America, like he would literally kiss the ground and be like, "We have opportunity."This is the only land in the world where if you show up, you work hard, you do it the right way, good things will happen.I'm not a, he wasn't, I'm notYou know, my grandfather didn't work at JP Morgan.My father didn't w- Yeah.My father worked odds and ends, got his business started, grew.Like, was m- I'm, I embody the American dream, which was, again, going back to character, hard work, good attitude.That combination works in the US.don't complain.Show up, work your ass off, and do things the right way.You can take it wherever you want, and we've seen it.There's so many incredible success stories.Yeah.And that's really why I always lead with that immigrant, that OG immigrant mentality in the US.It's a beautiful thing.But that's mental strength.That's, you know, people don't realize that's, in my opinion, one of the greatest forms of strength.To understand, like, "Hey, it's gonna be tough."I don't pray for an easy life.I build the strength to endure the hard one.And you couldn't have, I couldn't imagine it was any harder.You probably didn't speak English, right- Nowhen you got here.Where- I was in ESL.They held me back.I never did second grade.I was held back in first grade, which is the funny thing, and I went from first to third.And my kids always make fun of me.I'm like, "I couldn't tell you what second grade was like."No, but, like-where did it, where, where do you think you got that sense of resiliency toYou know, obviously you went through school, and then you wantHow'd you get the job at JP Morgan?Because it is one of those jobs, like you meet a lot of people who work there.Yeah.I've had a number of clients who work there, but, like, their family worked in investment banking or they worked for JP Morgan at some level, and they got them in.You know?And, and look, 0 even on that point, I think tho- I had a lot of buddies who went down that path.Sure.The exposure they had at such an early age to the business, to the n- knowledge that you need to succeed, has real value.100%.I love the, what, the analogy you made to strength, because I look at, you know, when you come from a war-torn country where literally women are killed 'cause they show their hair.Men are killed 'cause they share their opinions that may, goes against the system.You realize, like, we're very blessed to be in this country, and unfortunately, people don't see how lucky we are.Yeah.Well, because when you've always had it, you don't get it.You don't know any.Yeah.You don't knowSo when I grew up, when you talk about strength, like, that, when you see those stories at such a young age, and you think, you lost your father, and you see the fear, like my mom trying to raise a son by herself and ex- you know, with no resources, doesn't speak the language, doesn't know the culture, you know?And there's fear, but yet- There's resilience built.You're like, all right, that's mental strength.Then I always fast-forward to why the job at JPMorgan or SBE or, you know, where I'm doing it built, these aren't problems.Like true, we're so like, like I don'tI look at it and I'm like, sometimes, you know, it's human nature.You like get off your game a little bit and you're like, "Okay, let's settle down."You know who has real problems?Are the people still in Iran- Yeahtrying to like figure out where their next meal is coming from and not get killed.Yeah.That's a real problem.Finding bugs in the app, we're gonna solve that.You know what I'm saying?Yeah.Yeah.And to your question of how I ended up, you know, at JPMorgan, my father, like he keptHe was like, "Take pride in being an American."really proud and grateful for the opportunity.Always would reiterate that.My mom would always talk about hard work, and she would say, "Get up."You know, I'll share a quick story.One of the biggest disappointments of my father was I was an analyst, and he came to visit me, and I took him to my shoe shine guy.And it was like, I don't know, 3 bucks, and this guy would literally shine the shoes.Like an elderly gentleman.He would put the wasp on his hand, and he would shine the shoes and like play music with the cloth.And I thought it was really cool.I did this, and the disappointment on my dad's face.He's like, "We shine our own shoes."And that Christmas, he bought me a shoe shine kit, which I still have.No shit.And I share that story 'cause getting to JPMorgan was more like you work hard, you get good grades, and get into the best college you can.That was kinda like myIf I did that, I could get away with murder.Yeah.You know?It was like kinda knew the formula.I was lucky I got into Georgetown, and I was an athlete.Was a college athlete, and I was surrounded by these incredibly bright minds, and it was a very pre-professional time.You know, in the '90s it was like you went into management consulting or investment banking out of the business school.And I chose to go down the investment banking route.And I remember I had a friend at the time.I sat down with her.I'm like, "You need to explain to me, what is investment banking?I'm a- interviewing for these jobs.I don't have a clue what- Yeahwhat is, like what is this job?"I was gonna say the same thing.When I was in high school and kids I was going to high school with are like, "Yeah, I'm gonna go to college for finance," I'm like, "What the fuck are you even-" What does that even mean?Yeah.I remember I was sitting there, I'm like- Nobody talked about-I'm like, "What do they sell?Like what's the product that- Yeahthey're selling?What's the service that"Like I couldn't, and I was a finance major.Yeah.Talk about like this is how f- like I was negative.I wasn't even like ground 0.I was coming from like level negative 4.And I'm like, so sheI remember one late night she sat there and literally sketched out, this is investment banking.These are the services they provide.This is the job of an analyst.And I basically repeated all that in my interview.Yeah.And somehow got lucky and got a job, 'cause you know, I always joke around.I'm like, better lucky than good, good economic cycle, and there are kids hell of a lot smarter in a down economic cycle who couldn't get the job.I got the job.And I showed up, and it was like, all right, now I need to figure out how to actually do the job.It's like getting it is one thing, you know?Yeah.You get into the room, and it was just osmosis.I like stayed late.I'd ask questions.I set up meetings with all- You're hungry.I was so hungry 'cause I had the foot in the door.Yeah.And I didn't take anyI was like, oh my God, I can't believe I'm here.I'm in this room.And I meet with the senior bankers.I'd be like, "Hey, can I just take 15 minutes of your time?Like ask a few questions?"And then, you know, slowly but surely, like there, and there were kids around me who were so much smarter at interns.Like they knew the business.But it didn't keep me from, again, just showing up every single day, and you build on that.And then when you get it and you're like, "Okay, where does this fit in?"Then comes the personal growth.By that point it was like, let me learn a job and a career path.Mm-hmm.And it was financially motivated, it was a reputable, prestigious role, but it was like, okay, after a few years, I was like, "Well, how am I fulfilled by this job?"'Cause you know, if you're chasing just for money, you're gonna not, only not be fulfilled, you're gonna be depressed, and- Yeahyou'll wake up at 50, you'll have a bunch of toys and have no soul.And I wanted to avoid that.And I saw some of the senior bankers at the time, I'm like, wow, yeah, they have, you know, multiple homes and they're living the lifestyle, but their relationships are nonexistent.They're just pale and out of shape and beat up.And I remember, I was like, "I don't wanna be 50, and frankly, look and feel like that."Yeah.And it was real clear.I'm like, this is not the path for me.'Cause chasing it was so much more than just making money.It was that fulfillment, and that's when I pivoted into hospitality, and I love operations with people, so on and so forth.What is so impressive about you and Sebastian and so many guys who are just high-level operators, there's no hesitation.You know, just like we were saying what we love about Dr. K, there's no layer of bullshit.It's just straight to the point.Yep.And same thing with you guys, where when there's real problems and you have to solve, wh- when you're responsible for so many other people, you have to be just quick at making decisions, and you have to be as direct as possible, and I just find that to be such a great quality in somebody.What does your regimen look like?What does your daily, like non-negotiables for you look like when you're running a massive business like you're running?Yeah.Look, I, I've evolved a lot over the years.Mm-hmm.You know, wh- whether diet, fitness.Like growing up playing sports, you kind of know the basics of- Mmyou know, how to train, but your mind and your body change when you go from your 20s to your 30s to your 40s, now my 50s.Mm.And the first thing in the, the, your, my time in the morning is really valuable, and that's really m- my window of hitting a reset.Sure.And I categorize it in a few different ways.I wake up in the morning, it's, you know, like we talked about the supplements and the peptides, like there's that element, but it's get some sunlight, get some water, get my workout in.And to me, that element right there kind of sets the tone, but before I do any of that, the first thing I do is make my bed.And I make my bed in hotel rooms when I travel.Like, like a psycho.I make my bed at home.And to me, it's like the simplest little 8second win I can have to set the tone for the day, where I'm like, "I just woke up, I've already accomplished one thing."And it's psychological for me- Yeah'cause it's like the first win.I'm in the lead when no one else is in the lead.No, I-it's becoming more and more relevant to, you know, you hear about all these stories, and people talk about all the time, it's like, "Oh, I get up in the morning, and I meditate, and I go for a run, and I cold plunge, and I do all this shit."When you actually start implementing them because you know that's the only time you have to execute on them, for me in the last couple months, I've been getting up and I go to the gym.And when I go and do something in the morning for me, you know, you could call it selfish or do whatever you, you, you wanna call it, but at the same time, when you set the tone for your day and you're like, "I'm already winning"- Amazingthat you're already on- Yeahthe path to a great day.You could have all the problems in the world.When you start setting that up, there's an absolutely incredible, um, organization that I actually wanna, uh, partner with for our event.It's called, um, Back on Your Feet.So Anne Mahlum, who started SolidCore.Oh, yeah.She started this charity, uh, um, this charity probably 20 years ago, 19, 20 years ago, and basically what it was was it was getting these homeless guys who, in Philadelphia where she was, to start running with her in the morning and setting their day up for success.And they basically like help people get jobs and do all these things, but the, the first thing they do is start treating these people like high-level operators.Love it.Which is so impressive to me.And the amount of people there, there was about 5 tables full of people who all turned their lives around- Love itby implementing these things.So when, I had said a couple months ago, um, on Instagram, I was like, "You'll meet a lot of jerk-offs at any time of day."Sure.You'll never meet a loser at 5:00 AM.If you're up at 5:00 AM- Work putgetting shit done, going to the gym- Yeahworking out, doing, you probably have a lot of shit going on, or at least you're attempting to have- Yeaha lot of stuff going on, where you're getting thing done.I think when you start to act like the person you wanna be, you start to become that person.I completely believe that.I, and I, you know, even, you know, it's 800 degrees outside and we're just trying to survive right now.Yeah.I, I always, you know, tell my girls, I'm like, "Dress for the part."Like show up, like how you, like you said, when you come to the gym, it's like you have certain gear.Mm-hmm.'Cause in your mind, like, "I wanna be like this athlete."Yeah.He or she sets the tone for me that I wanna strive to become.Well, guess what?I need to put on the right gear, have the right mentality, and it's like those things really do matter.And to me, the morning sets that tone.And again, sleep's important.You track this, you track that, and I'm, you know, we can go as deep as you want on that stuff, and it's super important.But I do think having those wins in the morning are the most valuable, versus I used to, I would wake up, grab the phone, and hop on the call, ch- respond to the emails, whatever it may be, versus if I invest that time in myself, I actually have a big giant bump with the energy to be able to tackle whatever else gets thrown my way.I love that.I love that.I, I think more people need to hear people like yourself talk about it and understand that you can't service everyone else and be the best at your job if you can't be the best at being you.So you, you mention you have daughters.You know, how do youI, a friend of mine has a couple kids.He does very well.He lives down in Philly, and he says, "Sometimes I find myself manufacturing hard times for them so they understand it."Now, coming from an immigrant background- Yeahrising up the way you did, obviously you're doing very well for yourself now.How do you help them understand that with them having s- a certain level of privilege because of what you've done?Yeah, look, they're, they're very blessed, and I've always said, if I could come back in my next life, I wanna come back as my kids, you know?And, um, the, the reality is, number one is sh- lead by example.Mm-hmm.You know?And I truly try to emulate without talking about it.It's like, look, as a father, you just show up and you do what needs to get done to support your family.Priority number one.My parents did it.I'm sure your parents did it, and, you know, in their own way.Everyone's, everyone's parents want their kids to be better than them.And it's funny, I think they're theLike, when you look at your life, like, there are very few people in your life that you can point to to be like, "They want me to be better than them."And I lead by example so they can kinda see, like, Dad showed up and he did the calls, he did the workouts, he ate the cer- and everything that I wanna just ba- instead of preaching, I'm doing.Mm-hmm.That's kinda number one from my side to them.From their side, it's accountability.It's real simple.There's certain expectations, and they're very high.You set the bar with whatever it may be, and you're like, "You're gonna be held accountable, and you need to meet those expectations.Those are our family values.Those are our family expectations."And again, it goes back to everything as basic as how you carry yourself in public and private, how you speak, how you dress, how you act.Knowing that bar of where you set that bar in your life, and like you said, you can set your own bar personally.You can be like, hey, we just said it a minute ago, I wanna be a certain type of person.So I'm gonna surround myself with people that elevate me.I'm gonna emulate the way people act and speak, learn from what they do that has made them successful.That's my new bar.Even though I'm not even anywhere close to that level, that's where I wanna be.In whatever facet of your life, those are kinda the 2 elements.For me, it's really that simple.It's like, set the example by walking that talk, and then hold them accountable with knowing where their bar is- Mmwith whatever facet of life we're talking about.So I mean, you have a big role now over at Built.Obviously you're no stranger to hard work and doing what you need to do to get to the next level.But how do you take a company that already has a great mission, and you guys are on, have a great trajectory, what's your dream?What's your vision for the brand moving forward?Yeah.It, it's an incredible brand, Kenny.Like, it's, what it's doing, I don't think people even realize where this platform is headed and what it's gonna do for people in their neighborhoods.Mm-hmm.And my goal is, A, I'm, I feel lucky to be part of this company, and it was such an honor when, you know, Ankur asked me to come in-house.He reached out to you, right?He reached out.I was a, I was an advisor to him.Sebastian actually introduced us, so I have him to blame for all of this.Um, and you know, as a dear friend, he goes, "Look, you need to meet this guy.He's really incredible.He's doing some unbelievable things."We hit it off on a number of fronts.And I met the team and the co-founders, and I'm like, "I love the fire in the belly and the belief that we're gonna change the game and do something really big," which again, the success isn't looking backwards on what you've done.It's a, "We're here, present today, and we're gonna work hard and get this to the next level."Mm-hmm.But for me, when I came in-house and have this seat, and I look at where BILT is headed, I really think there's an opportunity to enhance people's lives in their communities.And it's about locals.And one of the elements that I'm super excited to launch with our team is centered around health and wellness, how you can make your lifestyle a better lifestyle by being part of this BILT ecosystem.And I think health and wellness, we've launched with fitness.We have HSA, FSA reimbursement automated with your Walgreens account.Mm-hmm.There's other elements that we're exploring to launch, which is that recovery piece, the mental, you know, uh, m- piece of this.It's talking about everything from your housing spend and now your healthcare spend, the 2 largest spend categories, and it's trying to unite in one place all this disjointed data that people try to lead a healthy lifestyle.Mm-hmm.The mental, the physical, and ultimately the emotional as a byproduct.I think there's an opportunity with BILT to really tap into that and enhance those elements, depending on what you're looking for.Um, a friend of mine, founder of Wonder, Mark Lore, uh, he owns the Timberwolves as well.He's been on the record.He talks about, "I want AI to feed sh- I want AI to feed me."And I always said, "I wanna be the second person AI feeds."And I love that notion 'cause I, he actually got me really deep into the longevity side of health and wellness.And one of the elements, he goes, "Look, there's technology now that can study, like Dr. K, like look at all your blood work, look at your Prenuvo scan, your Oura Ring, your WHOOP, all the data that's out there."Mm-hmm.And then ultimately, how cool would it be if I went to a restaurant, knowing everything it knows about my inner workings and the lifestyle I lead, be like, "Hey, you're going to this restaurant.Here's 5 items that actually you should order that fit.You're ordering groceries?I would fill your basket with less processed foods, more whole grains, add some seeds, nuts, and olive oil, so on and so forth.Eat a little bit less saturated fat," whatever it may be.And he's always talking about, "I want AI to feed me."I sit there, I'm like, "The data is there.What if you did it in a seamless manner that actually enhanced your life?"And that's obviously next level with what you eat.But I look at it as like behaviors tell you a lot about how you can make your life better.The data is there, and if you can now intertwine and build an experience in your neighborhood that's elevated, health and wellness to me is the one category that I see BILT going deeper and deeper on, in addition to all the other things we're doing.I love that because, you know, at the, at the base of everything that I do, w- what I was trying to do, what I'm continuing to try to do with, whether it's my gym or the event or whatever we're doing, I want people to learn how to take better care of themselves.You know, when you see these pissed off, angry idiots or somebody, you know, is extreme as shooting up a school or fucking pushing somebody on train tracks, most of these people, is there a level of mental dysfunction there?Sure.But a lot of these people, at the core, I believe, are lonely.They have no purpose.They have nothing going on.They have no one to run to.They've never really been given a chance to become the best version of themselves.So if I could convince more people to get stronger mentally, physically, emotionally, then we do have less animosity in the world.And- Love thatI think what you guys are doing is creating community.Now you have this opportunity for people before they fly off the rails, "Hey, you go to this restaurant," right?Like, part of the concierge service.There are people here that haven't been here in a week or 2.We hit them up.We send them a message.Absolutely."Hey, we'd loveYou know, we haven't seen you in a while."When people start to feel like they're a part of something bigger than them and they have a purpose, I think we have less problems in theI, God bless you, 'cause what you're doing I think is so critical.Yeah.And it's so important for that piece of it.I go back to who are the most important people?It's locals and community.Mm-hmm.And BILT is invested heavily in building communities and enhancing people's lives.And when you told me that, when you were kinda explaining, like, what that ecosystem looks like and I s-That's exactly where the world is going.Because the world's so big and everybody's so accessible, in reality it's like me interacting with somebody in Spain right now doesn't really do me much service.It's like I wanna go to my local coffee shop, the hotel next door, the people in my neighborhood.If I need another camera guy, I'm like, "I'm not gonna hire somebody in London."Right.I need somebody here.So it's like how do, how do we bring communities together a little bit more?'Cause I think the beginning of civilization, it's like we, we started in tribes and small groups, and we helped each other- Rightgrow and grow and grow, and that's what we came from, and I think that's what most people enjoy.Um, where could everybody find you?What, how could we, uh, support the business?I'm already on the, uh, on the app.I knowI, I had you download it too.She's got it too, so.I appreciate that.Yeah.Yeah.Um, but yeah, how could everybody support- Yeahthe brand?B-I-L-T.Uh, track, uh, our activities, hop on social, and- Yeahyou know, download that app.And, you know, keep an eye out for, you know, regular announcements coming with what we're doing in the neighborhood.You guys have a lot of exciting stuff, and I, what you guys are already doing, the people you partner with, the brands you partner with, it's exciting.So even if you don't wanna join that, y- you're gonna, you're gonna get sucked in somehow, so you might as well jump on board now.Yeah.Love it.Well, I appreciate you having me on, Kenny.Sam, thank you so much for being here.Good to see you.Guys, as always, like, share, subscribe.Thank you so much for joining us, and stay strong.