How to Build Unshakable Confidence Using the RAD Method — with Breyel Banks

In this episode of Inside Marketing with MarketSurge, Reed sits down with the powerhouse herself — Breyel Banks: keynote speaker, confidence coach, founder of Queen Hood Finance, and the radical mind behind the RAD Methodology (Release, Align, Accomplish, Dream).

If you’ve ever questioned your confidence, felt stuck in a pivot, or battled imposter syndrome while building something meaningful — this conversation is your shot of pure rocket fuel. 🚀

Breyel’s journey is a masterclass in resilience and reinvention:
 • Dropping out of college… then returning for a psychology degree
 • Driving trucks across the country
 • Becoming a confidence and leadership keynote speaker
 • Empowering entrepreneurs and executives to show up authentically and lead boldly

This episode uncovers:
 ✨ Why authenticity is a strategic advantage
✨ How the RAD Methodology helps you break mental barriers
✨ Why small accomplishments build unstoppable momentum
✨ How to beat imposter syndrome through action
✨ Why camera confidence is the new business essential
✨ And the #1 skill entrepreneurs MUST master in an AI-driven world (hint: it’s not tech)

Breyel’s perspective is raw, relatable, and radically empowering — and yes, her baby makes a cameo. It’s perfection. 😄

💡 Connect with Breyel Banks

Website: https://breyelbanks.com

Book a discovery call: Visit her site and mention Reed for a special offer
LinkedIn: (insert link if you want me to add it)
Podcast: Create and Grow Your Dream Business

🔗 Stay Connected with MarketSurge

🌐 Website: https://marketsurge.io

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📅 Book a “15-Minute Value or Free Coffee” Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

Creators and Guests

Host

Reed Hansen

Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​

What is Inside Marketing with MarketSurge?

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.

Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io

Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.

Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.

Subscribe, tune in, and let’s scale something legendary. 🚀

Speaker: Welcome to Inside
Marketing With Market Surge.

Your front row seat to the
boldest ideas and smartest

strategies in the marketing game.

Your host is Reed Hansen, chief
Growth Officer at Market Surge.

Reed Hansen, MarketSurge: Hello and
welcome back to Inside Marketing

with Market Search, and today we're
sitting down with Brielle Banks, a

keynote speaker, a confidence coach,
and the founder of Queen Hood Finance.

Brielle's Journey is nothing short
of inspiring from dropping out of

college to returning for a psychology
degree to building a coaching and

consulting business that empowers
leaders to show up with confidence.

She's spoken at the Enterprise Agility
World Conference where her signature

talk, the power of your radical mind
challenged audiences to rethink what's

possible through her RAD methodology,
which stands for release, align.

Accomplish and Dream Brielle helps
executives, entrepreneurs, and

organizations boost confidence.

Improve employee engagement and
embrace authentic leadership.

That was kind of a mouthful,
but I got through it.

So what is her mission?

To radically empower millions of
women and entrepreneurs to become

thought leaders in their industries.

Bri, welcome to the show.

Breyel Banks: Thank you so much, Reid.

I'm super excited to speak with you today.

I already know that we're about to have
an amazing talk and I just can't wait.

Reed Hansen, MarketSurge:
Yeah, absolutely.

well, Brielle, you have such, uh,
you know, a positive story and,

and you're, you're very inspiring.

Now, you've had a lot of pivots
in your own career, whether it's,

you know leaving college and then
returning trucking across America.

And now you're a keynote
speaker and consultant.

So what drove you to keep pushing forward?

I know that, you know, sometimes
when you're pivoting, it's hard

to pick up and move forward.

Breyel Banks: Yeah,
that's a great question.

I would say what has driven me to
move forward and still continues

to drive, honestly, Reid is just
seeing the impact that I am.

Creating for myself and then seeing
how that translates to my clients.

One thing I've realized is that we're
inside of a space where there are

a lot of people who are talking it.

And we constantly need more
people that are walking it.

And so I realized like when I put my
life to the fire, when I put it to

the flame, where even though I have
the obstacles, what I just strive

to keep going, my clients and other
people are super inspired by that.

So then it's like, the law of reciprocity,
it just gives me more fuel to keep going

because then everybody else is fueled.

Reed Hansen, MarketSurge: Yeah.

No, that's wonderful.

You know, and I, I know You also
teach this and, and, you know,

help others get that confidence.

Let's talk a little
bit about authenticity.

Breyel Banks: yeah.

Reed Hansen, MarketSurge: what
would you say, you know, and I

know this is a theme that you you
teach about and coach others on.

What would you say it means to show up
authentically and, and how would you

know if you are not being authentic?

Breyel Banks: Great.

Yeah.

So I would say first what it
means to show up authentic is my

methodology that I speak about, which
is the power of your radical mind.

And so when I think about being radical,
it was actually my little cousin who

told me, Brielle, you are so radical.

Like your thoughts are
just out of this world.

Because I'm that person
that if you say like.

I'm struggling with my job.

I don't really love it here anymore.

I want something different.

I'm the one that says, well
put in your two months notice.

Go live in your car, travel to a different
state that you think that you love.

Go work out the library and
then find you a new job.

Right?

Like I'm that radical thinker.

So in reference to your question of
what does it mean to be authentic, it

just means, to use your radical mind to
be inside of a space where if thinking

the thoughts and you have the ideas
of what you could do, then it just

simply means to use your mind, right?

And, okay, baby,

You got my babies here today.

Reed Hansen, MarketSurge: Oh, I'm so glad.

I think it's actually
he adds a lot to the.

Breyel Banks: Yes, there's
so much personality.

Reed Hansen, MarketSurge: He does.

Breyel Banks: use the RAD methodology.

Right?

So

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: that down a

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: Rad.

RAAD release align.

and dream.

So let's go back to the example of someone
not quite loving their job or someone

wanting to be inside of a different space.

Well, first you have to release the
fears that things are not gonna work out.

You have to release the limiting beliefs.

You have to release that.

The thought that everybody else is
capable of living a dynamic life,

but maybe you are not able to, right?

Mm-hmm.

After you release those thoughts,
then it's time to get into alignment,

and so when you get into alignment,
that means surrounding yourself

With others who support you.

Right?

goes back to maybe your
family, your friends.

Maybe your wife is like, oh, no,
that's, that's not a great idea.

We are not about to live outta our car.

Oh, heck no.

Right?

This job is paying you $200,000 a year.

We're not going anywhere.

You have to stick with this.

means.

I'm willing, and you are willing to put
yourself into connections with others who

want to see you win with others who say,
you can do this despite the odd, right?

So now that you've released the limit
and beliefs, now that you've also

gotten to alignment with others who
want to see you supported next is to

actually start to accomplish goals.

So maybe, maybe you don't quit
in two weeks, but maybe you

quit in two months, right?

Maybe.

don't directly go and
live inside of your car.

Reed Hansen, MarketSurge: Just real quick.

Brielle, I think your
mic got muted somehow.

might have been time.

Oh yeah.

Breyel Banks: There, it's,

Reed Hansen, MarketSurge: We just
lost like the last 10 seconds.

I can edit this.

Breyel Banks: backtrack a little bit.

Reed Hansen, MarketSurge: Yeah,
backtrack just a little bit.

Mm-hmm.

Yeah.

Breyel Banks: So now that we have
our alignment, it's time to start

to accomplish our dreams, right?

And so maybe you don't go live inside
of your car, but then maybe you tell

yourself, I'm not willing to live
inside of my car, but I am willing

to go back and live with my parents
for a temporary amount of time.

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: That's
still an accomplishment.

Maybe you don't quit your job in two weeks
because you just hate it, but maybe you.

Quit your job in two months and in
the meantime you find another job.

Those are examples of
being authentic, right?

Because within the rat
methodology and within us using

the power of our radical mind.

Small accomplishments still
make us feel authentic.

Small accomplishments
still make us feel happy.

And in a world where a lot of people
just wanna put authenticity to the

house that you live in, the car that you
drive, the amount of money that you make.

Following your heart, right?

Right.

Following the thoughts and the
dreams that come inside of your mind.

That is really a true authenticity.

So then to answer your second question,
when you said, how do we know we're not

being authentic when we get to the D in
the RAD methodology, which is to dream,

Reed Hansen, MarketSurge: Hmm.

Breyel Banks: all have hopes and
dreams, but if you're living a life

that is extremely like contradictory
towards the dreams that you have.

That's how you know you're
not living authentic.

And sometimes we think that
that may look like time, right?

Reed Hansen, MarketSurge: Right.

Breyel Banks: the jail or the prison
that we're in is in our minds and

in our hearts because our mind
and our hearts are telling us.

Quit this job.

Go for something new.

Yeah, you dropped outta
college, but go back.

You thought that you weren't worthy
of love or getting married or starting

that business, but you could do it.

When those dreams come up in your mind
and you act on those, thus authenticity,

but when those same dreams come up
and it seems easier to water those

down and not live that, that's proof
that you're not being authentic.

Reed Hansen, MarketSurge: I love this.

you know, everything you're saying, and, a
lot of what I'm hearing is it sounds like,

you know, listen to, your inner voice.

but don't let short-term thinking,

Breyel Banks: Yes.

Reed Hansen, MarketSurge:
derail you, you know, think long

term, dream big, and but also.

I love like the balance between,
like, don't just go, quit your

job and experience financial ruin,
you know, like, take a methodical

approach and plan for what's next.

You know, so I, yeah, I love this.

Now your, so this methodology,
which I love this model.

How, how did you develop this?

Is this something that you.

Like learned or like is this from
experience or did you, have you like

experimented to come up with this?

Breyel Banks: Yeah,
that's a great question.

It seemed like it really just popped
inside of my mind during COVID.

Reed Hansen, MarketSurge: Hmm.

Breyel Banks: that time a lot of
people went through turmoil, but for

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: it was like I had.

Mental awakening that happened

and I was very much so in a
transition phase myself, right?

As a lot of people were.

We went from working inside
the office to working at home.

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: Once I was able
to be at home and be in more

peace with myself, that's when
I saw and noticed like, oh wait.

It's okay, baby.

That's when I realized like, I
have these stops and these ideas.

Let me put them into action.

Read.

You will not believe this.

Then I just started writing a book.

Reed Hansen, MarketSurge: Oh wow.

Breyel Banks: the information
just started coming to me, and

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: just like, well, Brielle,
what are some of the steps in life that

you have had to go through to get to here?

One.

Concept that I coach my clients through
all the time, especially when people

come into the Business Confidence
Academy at first, because when they

first come in, they feel like a four.

Reed Hansen, MarketSurge: Mm-hmm.

Breyel Banks: confidence.

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: thing that I coach
my clients to do is to write

down those feelings and emotions
that you're having with the term

oil of your life in that moment.

Because see, once we get to
the seven, the eight and the

nine, and we're feeling great.

we forget the feelings and emotions
that we had when we were in the midst,

where those are the same feelings and
emotions that whoever you're meant

to help needs to be guided through.

And so that's how I came up with
the RAD methodology, because

I had to think through myself.

Brielle, did you become this confident,
like, girl, you are a college

dropout with eight consecutive Fs?

How did we get from eight Fs to now at
the, at that time working at CarMax?

Associates, leading leaders.

Again, I'm figuring out my business.

I'm seeing how this is working.

For me, seeing Dave Ramsey and Dave
Ramsey started giving me these ideas

like you could be a financial coach.

And with me working at CarMax
the week before I started at

CarMax in 2015, my car was Ted.

Reed Hansen, MarketSurge: Oh wow.

Breyel Banks: I was like, dang real.

You're kind of like a failure.

Like what's happening right now, girl?

Reed Hansen, MarketSurge: Right,

Breyel Banks: were

Reed Hansen, MarketSurge: right.

Breyel Banks: path.

And so I had all of these
feelings and trying to figure

out what was going on with me.

And then from seeing that
experience, I realized.

It was nothing wrong with me.

I just did not know what I didn't know.

I didn't know how to manage money.

I was never taught that growing up.

So it was like I had that experience
to be able to gain empathy and

sympathy because at the same job
six months later, I was that person

calling people saying, hello Reed.

It's Brielle from CarMax.

Your account is out free
possession right now.

The truck is outside right now.

Right?

Reed Hansen, MarketSurge: yeah.

Breyel Banks: Imagine if I had not.

Had the experience myself or of some
sort, I would have felt like I was

possibly like up here and the people
experiencing this were down here.

find that sometimes people discredit
their own situations that they go

through, and when we can take our
shortcomings and create frameworks and

guidance and strategies to help others.

We'll be so surprised how we can
make so much forward movement in

being a coach or in being a leader
by simply creating a framework that

helps somebody else move forward.

But it has to be one that started
within ourselves as well, because

nobody just wants a fake game
that you just copy from somebody.

They want authenticity.

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: did it
with the RAD methodology.

Reed Hansen, MarketSurge: You
know, these are great stories, so.

You know, when we talk about authenticity,
um, and then confidence, you mentioned,

you're working with entrepreneurs
to help them with their confidence.

Um, you know, a term that comes
to mind is the imposter syndrome.

You know, and where people, maybe
they're in charge of a business,

maybe they have employees.

Or maybe they're selling something
or doing something for the first time

and they know that they can't sell
unless they come across as confident.

And, um, to what degree do you think
it's wise to fake it until you make it?

And then that helps your confidence?

Or do you feel like you should establish
confidence first and then do like what,

where did you fall in that balance there?

Breyel Banks: You have such
a great question asker.

Reed Hansen, MarketSurge: Oh, sorry,
I'm not trying to be difficult.

Breyel Banks: Gosh, these
questions are so great.

Okay.

I think it does, of course go back to
being a person who is willing to be

vulnerable and build a business off of
mistakes that you've already made, right?

That helps us show up authentic.

In a sense, it's just believing.

When I first met my husband, rich, he
was not a fan of using the word believe

because it had the word lie inside of it.

He's like, we're not telling no lies.

I don't like that.

from us, just merging and getting
to know each other through love.

My perspective on believe was
that you have to believe a lie.

yourself before the truth can ever unfold.

Right?

To a person who may feel like an imposter
but you're not quite sure if that

confidence is coming from within, fake
it till you make it is a good term, but

it is really just about believing that
you will get over the temporary hump.

I have a life coach right now who is
really helping me impress the billionaire

Brielle reality into my mind, even though
my bank account hasn't quite caught

up with the billionaire status yet.

He's helping me.

see that in times where I will short
come myself in times where I will see

opportunities that may only equate to
a hundred thousand dollars, $150,000,

that if I just stay at that level, it'll
be harder for me to reach billionaire

Brielle, unless I surpass myself

Saying about.

Selling something.

Oftentimes people have imposter
syndrome only because we have not

seen or experienced somebody firsthand
that is doing what we want to do.

But if you can believe that you can be
the game changer, the way maker, the

person that sets apart opportunities,
the imposter syndrome will drop.

It's like you when it comes
down to podcast and ai.

In my mind, I never thought that I
would connect with someone So fluently

uses AI to just transform the podcast
game, but here you are doing it.

So of course when you give me tips, I
do temporarily feel like an imposter

because I'm like, that feels like so much.

I don't really know

Reed Hansen, MarketSurge: Right.

Breyel Banks: I can do.

But then small steps, little
increments, I feel less and less like

an imposter because I'm doing the work.

People will always feel like an
imposter if you don't do the work,

if you try to take shortcuts.

So imposter syndrome gets dropped by doing
the work because clarity is in the doing.

Reed Hansen, MarketSurge: I, that's great.

You know, so you offer a lot of
practical tips to achieve this

confidence in this like competency.

One of the things you do
is you host a workshop.

Camera, confident 1 0 1.

And when I understand it's
coming up in a couple weeks,

Breyel Banks: Yes.

Reed Hansen, MarketSurge: Why do you
think that being on camera and being

comfortable on camera is so important
for an entrepreneur or business leader?

Breyel Banks: Oh yeah.

I feel like it's important because
even though we're talking cameras,

what we're really talking about is
the authenticity that it takes to

really make connections with people.

Reed Hansen, MarketSurge: Hmm.

Breyel Banks: And so, I
know there's two sides.

There's a side of business where You
might have to show up on LinkedIn.

I mean, on YouTube, people
want content and that's great.

But then what happens when you run
into somebody in the grocery store

and they're like, re, is that you?

Reed Hansen, MarketSurge: Right.

Breyel Banks: of a sudden you
turn into a celebrity on camera.

But when they approach
you, how authentic are you?

Are you really good and
fluent with being yourself?

Or are you social media famous?

Right.

Or the complete opposite.

Reed Hansen, MarketSurge: No.

Breyel Banks: You.

When people see you in
person, you're so great.

They can talk to you, everything's good.

But then when the opportunity
comes up and someone's like, Hey,

I would love to feature you on my
podcast, I think you would be great.

We can get your message
out to millions of people.

All of a sudden, individuals
free because they're not quite

sure how to be authentic.

A lot of it comes from two, and
this is a tough one, here it is.

Working on yourself personally
to recognize that who you develop

personally is how you will
show up professionally, right.

Reed Hansen, MarketSurge: Right.

Breyel Banks: in a world where
a lot of people have, what's

the word I'm looking for?

Like authority about themselves
based on the role and the job title

that a company has given them.

So a lot of, especially
like high profile women.

And CEOs.

They're hiding behind the job titles.

Right.

But these women have purposes in their
life that they want to fulfill, so

it's like we can get 'em on camera and
they'll talk about the job, they'll

represent the company, they'll have the
company t-shirt on, and then it's like.

the person to say, well, I remember
that you said Reid, that you're

very passionate about child
cancer, so can we talk about that?

And then you're like well
I can talk to you about ai.

And I'm like, but I thought you
were purposeful and passionate

a lot.

This, that's why being on camera
and camera confident one-on-one

is so important because.

What happens when something like
COVID happens and now that job is

stripped away from you, that job
title no longer belongs to you?

Who are you?

Are you still authentic?

Do you have a purpose outside
of that job that pays you?

And if so, can you put
that purpose on camera?

Can you put that purpose in?

video and can you stand out in
a market where AI is taking over

Reed Hansen, MarketSurge: Mm-hmm.

Breyel Banks: fast,

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: people still wanna
connect with humans, and you know

this, they want authenticity.

So it's like if we don't start
now, just kind of be washed

away like a flood in five years.

Reed Hansen, MarketSurge: Yeah.

Yeah, it's true

Breyel Banks: Yep.

Reed Hansen, MarketSurge: absolutely.

So.

let's continue on that just a
little bit, you know, just kind

of as a, as a last question.

Now, considering the AI is just
everywhere and, you know, and not just

ai, but there's a lot of technology,
it makes it really easy to send

lots of emails you know, send texts
and mass, our inboxes are messy.

You know, we ignore
half of those messages.

What do you think are the skills
that people really need to

master to continue to connect?

Do you think there's other skills
that people need to master, to

stay relevant and, and grow in
the, in, in like an increasingly

technology driven environment?

Breyel Banks: yes.

I have a number one scale
right now, and here it is.

Cold calling.

Reed Hansen, MarketSurge: Ah,

Breyel Banks: Tough one.

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: It is a tough one,
but I literally just had this

conversation with my assistant on
Monday because she is in the Philippines

and I'm in Savannah, Georgia.

Reed Hansen, MarketSurge: Mm-hmm.

Breyel Banks: in two different countries.

And I was just explaining to her
like as I looked at the data of my

business, when I looked at conversions,
my new clients that I've signed in

so many ways, they all came from me
picking up the phone and just calling.

Right, and at first I was kind of
overwhelmed because I'm like, gosh,

I'm sending these emails like you're
saying, and I'm paying her to send

emails, and we're sending messages
on LinkedIn and I'm thinking that

this is going to get conversions.

But then when I look at the numbers.

it's literally showing Brielle.

The way you have paved the way is by
getting on that phone and being so

enthusiastic and so happy about Queen
Hood and shining through your personality.

Making connections, right?

That is the only way that people are
true, in my opinion, that people are truly

gonna be able to grow in these spaces.

If you're okay with connecting back with
humans and getting on the phone is the

Reed Hansen, MarketSurge: Yeah.

Breyel Banks: way to do so.

Reed Hansen, MarketSurge: Right.

Well, Brielle, I think
you really epitomize this.

you know, I think a lot of the technology
people use because they're scared of

the cold calling and, you know, try to
put a layer in between themselves and.

Human interaction.

And you know, I think you do
such a good job on camera.

You're so personable and authentic.

I think that this is a great
embodiment of how we should

be if we're gonna do business.

Brielle, you're very inspiring.

I've gotten goosebumps as
I've heard your stories.

If people wanna work with
you, where can they find you?

Where are the best, places to reach you?

Breyel Banks: so we have a few places.

Of course, I love to connect on LinkedIn.

I am a LinkedIn queen.

Okay?

So please feel free to connect
with me over on LinkedIn.

I know Reid's gonna leave the

Reed Hansen, MarketSurge: Yeah.

Mm-hmm.

Breyel Banks: down below.

Reed Hansen, MarketSurge: Absolutely.

Breyel Banks: also feel free if
you are listening to this podcast,

book a call with me when you go
on my website, brielle banks.com.

a complimentary discovery
call with me, right?

Mention in the notes I that you heard
me or you found me through weed, right?

I have a special offer for you.

I would love to be that person
that can help you and can talk

you through your confidence.

The best way also, if you love what
we talked about today, is to tune

into my podcast as well, the Create
and Grow Your Dream Business podcast.

On my website, you can drop your
confidence questions and I love to

feature your questions on my website.

That way it's still like
real time coaching, right?

And that way you can also be able to
see that the questions that you may

have inside of your heart and your
ability to use the power of your

radical mind is just as powerful and
just as valuable as anybody else's,

but you have to take that first step
and reach out in order to really get

the answers that you're looking for.

Reed Hansen, MarketSurge: Well,
thank you so much, Brielle.

Please reach out to Brielle.

She is truly an inspiration and I, you
know, just a delight in every aspect.

So thank you so much for joining us Brio.

Breyel Banks: Thank you so much, Rita.

It was a pleasure and I truly
enjoyed being on your podcast today.

It has been a blast.

Thank you for this conversation.

Speaker 2: Want to stay ahead of what's
actually working in marketing right now.

Head over to Market surge.io

and see how we're helping businesses
grow smarter, faster, and louder.

That's market surge.io

because your next breakthrough
shouldn't be a guess.