Green Shoots & Big Shifts

In this episode of *Green Shoots & Big Shifts*, host Reetu Gupta welcomes Veena Jayadeva, the founder of Kareena's Closet, to discuss her inspiring journey from international development to pioneering a sustainable fashion platform. Veena's deep-rooted commitment to sustainability and women's empowerment shines through as she shares her experiences working with microfinance initiatives aimed at uplifting women across the globe. Her passion for social impact led her to create Kareena's Closet, which offers a peer-to-peer platform for renting and reselling South Asian formal wear, thus addressing the pressing issue of overconsumption in the fashion industry, particularly within the South Asian community.

Veena elaborates on the cultural pressures surrounding traditional celebrations, where the expectation to wear something new for every occasion has contributed to wasteful consumption. By fostering a community-centered approach, Kareena's Closet not only provides affordable fashion alternatives but also supports local designers and small businesses, creating an ecosystem of sustainability. Throughout their conversation, Reetu and Veena emphasize the importance of redefining fashion choices as an opportunity for joy, creativity, and community connection, rather than mere consumerism.

Learn more about Kareena's Closet here : https://www.kareenascloset.com/

  • (00:00) - - Introduction to the Podcast
  • (01:15) - - Meet Veena Jayadeva
  • (02:30) - - Veena's Journey in Sustainability
  • (05:45) - - Transition to Entrepreneurship
  • (08:00) - - Introduction to Kareena's Closet
  • (10:00) - - Addressing Overconsumption in Fashion
  • (12:30) - - The Role of Microfinance in Empowering Women
  • (14:45) - - Ecosystem of Women Entrepreneurs
  • (18:00) - - The Importance of Cultural Change
  • (20:15) - - Stories of Joy and Transformation
  • (23:30) - - The Art of Draping Saris
  • (26:15) - - Expanding the Concept of Sustainability
  • (29:00) - - Community Engagement and Education
  • (32:30) - - Future Vision for Kareena's Closet
  • (35:00) - - The Importance of Natural Fabrics
  • (37:00) - - Addressing Textile Waste and Landfills
  • (40:00) - - Final Thoughts on Authenticity and Joy
  • (42:15) - - Closing Remarks and Takeaways
  • (00:00) - - Introduction to the Podcast
  • (01:15) - - Meet Veena Jayadeva
  • (02:30) - - Veena's Journey in Sustainability
  • (05:45) - - Transition to Entrepreneurship
  • (08:00) - - Introduction to Kareena's Closet
  • (10:00) - - Addressing Overconsumption in Fashion
  • (12:30) - - The Role of Microfinance in Empowering Women
  • (14:45) - - Ecosystem of Women Entrepreneurs
  • (18:00) - - The Importance of Cultural Change
  • (20:15) - - Stories of Joy and Transformation
  • (23:30) - - The Art of Draping Saris
  • (26:15) - - Expanding the Concept of Sustainability
  • (29:00) - - Community Engagement and Education
  • (32:30) - - Future Vision for Kareena's Closet
  • (35:00) - - The Importance of Natural Fabrics
  • (37:00) - - Addressing Textile Waste and Landfills
  • (40:00) - - Final Thoughts on Authenticity and Joy
  • (42:15) - - Closing Remarks and Takeaways
sustainability, microfinance, entrepreneurship, community, fashion, South Asian, rental, resale, ecosystem, social impact

What is Green Shoots & Big Shifts?

Green Shoots & Big Shifts is hosted by Reetu Gupta, who started the show to have open, hopeful conversations about what it really takes to make sustainability part of how we live, lead, and work.

Each week, she talks with people doing innovative, meaningful work, turning ideas into action. From startup founders and corporate change-makers to community leaders - reimagining how business, society, and the planet can thrive together.
These are stories about innovation, collaboration, possibility, and the everyday shifts that move us toward a more abundant and resilient future.

you're listening to Green Shoots and Big Shifts

the show that spotlights the people and ideas

transforming our world for the better I'm your host

Reetu Gupta in every episode

I'll be talking with innovators and trailblazers

who are reimagining

our relationship with our planet earth

whether it's a small spark of innovation

or a sweeping shift in how we live and work

we'll explore the stories that give us hope

and the actions making a difference together

we are planting seeds of change and driving big shifts

for a healthier abundant sustainable future

hi this is Reetu Gupta your host for Green

Shoots and Big Shifts podcast

today I have with me Veena Jayadeva

she is the founder of Kareena's Closet she's been

a leader in sustainability

international development

highly accomplished and we met through another

another community called

for South Asian women called Bad Cheat so

giving a shout out to Sandia Jane who started it

welcome

welcome Vina it's so great to have you on the podcast

thank you for having me well so

our audience would love to learn more about you

you know diving in

tell us more about like you've had a diverse

very diverse rich

career in sustainability international development

and now you're a founder you're an entrepreneur

like share with us your your journey

like how did you get started

you know being an entrepreneur is not easy

and not for everyone so just curious about like

how did it all happen

so I actually never thought that I would

be an entrepreneur myself I started out my career

early on as you had mentioned

in international development

so I focused primarily in on

microfinance so early in my career

I worked at institutions like the World Bank

and non profit institutions

where I focused in on microfinance

which is really about investing in women

and it was these micro entrepreneurs

these are women who fell below the poverty line

across the world and one of the things I Learned

was that when you invest in women

it is quite possibly the best investment anybody

can ever make because the impact is not just economic

impact on the women and their families but

the community and society at at large

and so I spent a lot of my time in this social impact

kind of space whether it was at the World Bank

United Nations these multilateral institutions

then I moved

into the non profit space I was directly on the ground

helping these female micro entrepreneurs and then I

decided to go to business school and learn the

I guess the the the tips and the tricks and the

all the things that I thought would help me be more effective

bringing a business mindset

to this kind of social impact work

end up going back into the non profit

world after spending a couple of years at the Boston

Consulting Group and

I really feel like it was an extension of my MBA

like honing my skills working in the private sector

then to

continue in this impact work that was always the goal

I find myself a few years later working

at the intersection of the corporate world and

social impact

so for me at the time it was corporate social

responsibility so I did a lot of work around

strategic philanthropy corporate philanthropy

community engagement

and that morphed into a career in ESG

which is environmental social governance

so is a broader spectrum of

okay what does sustainability actually mean

it's not necessarily only about people and communities

it's about the planet also and how all of that is very

interconnected

so how does that all relate to Kareena's Closet

Kareena's Closet

at its heart it is a peer to peer designer direct

rental and resale platform for South Asian formal wear

that seems pretty

straightforward individuals they can either

sell or rent their items from their own closets

in terms of items that they hardly ever use

or don't use anymore so we're trying to take a waste

what is like a something that's considered a waste

into a resource and we're trying to combat this

notion of over consumption

in the in the South Asian community because our

standards for what it means to show up at

weddings and cultural celebrations

that standard has gone up you know our incomes

have all gone up but I also think with the advent of social

media

and just this pressure to always wear something new

because you're going to be photographed

because you're going to be featured

you know within your family and your friends circle

there's this need for something different

every time and so we're trying to cater

to that through our platform

saying you can wear something

different but it doesn't necessarily have to be new

right off the rack and be something

that somebody's only worn a couple of times

and you'll still have that same kind of experience

and oh by the way you're gonna spend less money

and for me all this comes together because

I realized I no longer wanted to work in the corporate

space full time

I felt like I was fulfilling somebody else's mandate

and trying to do work

in a time especially in the United States where

whether it was from a political

standpoint a regulatory standpoint just that climate

and not to put a pun on it in terms of climate

here in the United States has been

very anti Dei very anti community very anti

environmental sustainability and

though these are these are things that affect everyone

across communities in the United States

and so I thought could I be more effective

in terms of bringing my perspective

for social impact and environmental sustainability

and bring it into my own company

that is trying to push the needle in my own kind of way

I think those of us who are doing this kind of work

and I imagine a lot of your podcast

guests also and yourself we're all pieces of a puzzle

trying to come together to really

make that societal impact and make that impact

in our communities but also you know on on the planet

and so Karina's closet to me is a manifestation

of that what can I do

where I can bring my whole self to the table

I'm bringing

this professional perspective I've had I'm bringing

my passion and it's something for my community

and it's something that can make a tangible impact

so much of the time when you lead these functions

in these large corporations

you're setting lofty goals

you're talking about things in a very

lofty type of a way using all this very specialized

language and acronyms and all these things that's quite fancy

that sounds great in a report

but in real life what does that actually translate

to how are we taking this perspective

and actually impacting people's everyday decisions

Queen's Closet is a way for me to make people think

okay I may not be able to save the world

but maybe this one decision that I make

can be good for my wallet and good for the planet also

I hope that answers

the question in a very long winded kind of way

I love it I love it and

you know as you can imagine it's it's

a topic I'm personally interested in and I'm

I'm South Asian I'm Indian I've been to many weddings

and all all the different celebrations

which we have which are lovely

and I've also seen the escalation of like

what you need to wear

and how you need to show up and every

and it going from like two days of a wedding to like five days and

five different outfits

and you know you can't be like I will be the one who will come in like the old

sorry when

everyone is like dressed up

so you kind of wanna do it but at the same time I personally

struggled like from a moral perspective

is like my God another dress like you know

what am I doing to this

to the world so I love what you're doing

and I also think is what you're doing

what I like about it is it has a community

aspect because as you were saying sustainability cannot

be talked down it can't be like we have these goals

let's just go implement them it has to it's

it's we need a cultural change we need

a societal change and that's why I also love what

what you are doing because it's changing forcing

people to think in a different way

while still having fun right so I love that

you know we'll come back to sustainability

in a minute but I you know

and I it's a reflection of your background in

microfinance and how you were working

with women and to support them

Kareena's Closet is not just about you know reusing

or reinventing the clothes

you are creating an ecosystem

of or connecting an ecosystem of women other women

entrepreneurs

can you talk about that a little bit absolutely

I mean at a basic level when individuals especially

the women in our community

who are participating on this platform

and they are they have a they have an opportunity to

to rent or resell their outfits they themselves kind of

become their own micro entrepreneurs

and I think a lot of times I forget about that

because I'm focused in on the partner designers

that we work with so we partner with

US based South Asian designers who are

interested in in piloting

a rental model as a source of revenue for themselves

but they're also increasingly

South Asian designers that are very

interested in sustainability

more broadly so the rental model

really speaks to them because they want to obviously

run a financially sustainable business

but they also are trying to find ways to make it more environmentally

conscious and it's not just in terms of the materials

they use or the the I the garments being made you know

made in an ethical kind of manner

but also that rental is a way to

not have to keep feeding the machine

having to produce produce produce produce

in order to make a living

right so the hypothesis is how can we support

small South Asian designers here in the United States

and have rental as a potential

stream of revenue for them

the other piece of it that was really

important to me and this leans

back on that background in microfinance and supporting

women entrepreneurs is

we are building out an ecosystem

of small micro businesses that specialize in the

refreshing

repairing revamping of clothing so what does that mean

it means the dry cleaners that we trust

who know how to take care of our South Asian garments

it is the tailors that everybody has access

to because they have a text thread or WhatsApp group

with their aunties and their friends and their cousins

saying who do you trust right so how do we actually

pull all that collective knowledge to say

here across the United States

these are kind of the vetted trusted

small businesses that you know protect our clothing

that will repair our clothing

that will help extend us longevity

all that is actually very important

pieces to what we consider sustainable fashion

so we have the tailors

and there's an ecosystem of repairs also

so increasingly there's a real interest

in how do I prolong the longevity of my garment by

repairing it so it's not just repairing a zipper

or replacing a button

it is how do we make these garments stronger

how do I reinforce

some of the detailed work that is done so that

I can then

continue to wear this you know into into the future

so and then the last piece of it is

there are people who are truly interested in taking

existing garments and making into something new

so it could be another type of garment it could be

another type of

something that is used in the household

it could be something related to accessories

whatever it is

but these are all people that we want to

support as part of this ecosystem

so that entrepreneurship piece of it is our members

it is ourselves obviously

as as owners of this company founders of this company

it is the designers we support

through our partnerships and then it's this ecosystem

of the refreshing

revamping and repairing up garments

that we're trying to foster across the country

yeah I I love that because again you're building

as you said you're building an ecosystem I've seen

digressing a little bit I there's another company

I don't remember the name that

trying to do that in shoe repair

and I love that all these

models are coming up like yours this other company

so that we can start to value

like we used to value our our belongings

maybe two generations ago even one generation ago

a lot like you know

pass it on from one generation to another generation

something happened in the last 20 years that

you no longer value that so I love this again

this is a cultural

piece I love that you're bringing that back that

you value what you have you enhance it you keep it

I'm sure you have many

interesting lovely stories where you added joy

to people's life by giving

you know something old a new life

can you share like some

some stories there's so many stories

and what I love about what we do in Korea's closet is it is not this

notion that you must rent from us

you must buy a pre loved

piece from us that's not what it is at all

in fact there's

a holistic set of services that we provide

we will go into people's closets and say

you have these wonderful things what can we do with it

how can how can you pair

it up in a different way with something

you already have

how can you enhance it in this kind of way

how can you style it in a different way

and the sari is the absolutely

perfect example of a garment that has been passed

down from generation to generation

and for our generation

typically just sitting in the closet right

we don't get invited to the type of maybe

the type of event

we think we should be wearing a sorry to

and by the way you can wear a sorry for anything

and that's a myth that we're trying to

dismantle with some of the work that we're doing and

and and we do dressing and draping and styling and

sorry is a perfect example

it is the most universal garment out there it fits

everybody

and so how do we make it into something that works

for you as an individual

so I have always enjoyed draping the sari in fact

that is what I wear

for most cultural religious celebrations

I don't have much more in my closet in terms of

but we consider ethnic wear

except for saris and I've always felt like an outlier

and what I've loved

about what I've seen in social media in the last few years

is this resurgence of

you know how do we take this beautiful textile

and drape it in so many different ways that

sometimes you can't even tell that it's a sorry so

for example

I went to a recent non profit gala and I used this

beautiful

Assamese textile it had been given to me sorry

as a as a gift and I paired it with one of the

blouses that I had from one of our designer partners

called love and designs and I took this this textile

the mekhla chador from Assam

and I draped it almost it was just like a skirt

but the whole outfit came together like a gown

and I don't think anybody could have told

could have been able to tell that I wore a blouse

from one designer

and then I wore this really beautiful

traditional textile as as the bottom of my garment

we've taken beautiful silk saris

and we've done it in princess

drapes we've done very unusual drapes

we've done it for corporate events

you've done it for galas

you've done it for the valley celebrations

I have gone to corporate galas

I've gone to non profit galas that are not South Asian

wearing saris before so that is my favorite

that's very personal to me I wish

more people would want to explore that with me

we have been thinking about doing workshops

so this is a side to encourage individuals

so we're very you know we're very

inclusive in terms of who would like to join us

but learn how to drape

wherever different items in your in your closet

have fun with it and that joy

piece of it the creativity piece of it that you were

alluding to that

is at the core of all of it it is how do we celebrate

and honor

the culture the traditions that we that we come from

it has

there has to be an aspect of joy in it it's the color

it's the texture it's the

the embellishments it's it's all of it and

none of it's too much

I think that's the other piece of it where it's like oh

this is just gonna be too much for the occasion

no no no no

it is about that maximalism it's okay embrace it

embrace it to its fullest

and you know show up as your full stuff it's as full self

it is absolutely OK yeah yeah absolutely and

I when I whenever you're offering those workshops

I will if I if they're online

I'll sign up because I have to admit

like I have these beautiful stories so my mom likes

to collect so she collected these beautiful

saris from different parts of India like

they are like one in a in a like a thousand because

some of them you can no longer get if you get

wanna get it's like 40 times the price and

I have to admit

I'm guilty I'm not very good at draping

so but I look at them and I'm like they're beautiful

and then I put them back so it would be I'm sure that

I'm not the only one who's like that no absolutely not

and there are designers

increasingly of course there's always been tailors

in India who do this but there are also designers

who are increasingly

taking these fabrics and making them into garments

that can be worn

more often so we partner with a designer aramsey

with a beautiful wonderful

human being Megan Chaturvedi who is the designer she

takes these banarsi saris

and makes them into various garments

so she has a wonderful suit

like a power suit that a woman can wear

that just looks stunning

she will take these textiles and make them into beautiful

skirts and pants and and blouses and all all types of

all types of items then I think about long time ago

maybe I must have been in college let's say in my 20s

and this there was this notion of how do you take these saris

and upcycle them and do you know pillowcases

and curtains and then this sort of a thing right

which is pretty basic now you can take these beautiful

garments and and make them into

pieces that you can use every day right

you can make blouses out of them

make suits out of them jackets out of them

beautiful dresses out of them and so we have

a lot more opportunity to make use of those textiles

whether you're draping them or not

you know my hope is how do we educate people

not just it's it's not this guilty

feeling of I don't know how to drape

you must learn how to drape

for those who are interested

we would love to serve as that resource

that more than anything

it is how do we celebrate and make use of these beautiful

textiles that are laying around it's not a prescriptive

you must do it this kind of a way

it is let's open the door and see what's possible

and what works for you that's the most important thing

yeah beautiful so

want to switch subjects a little bit

and go back to where we started sustainability I I know

we've talked a little bit like

you see this as a platform to make impact

and sustainability is one of the areas of impact so

how do you like

I can think about like there's generational differences

there is regional like India is not a monolith

right there are regional differences

there are cultural differences there are

you know generational differences how do you educate

like how do you start the conversation

depending on where the person is on like hey you

don't need to buy a

I'm sure you don't do it that way but like you know

you don't need to buy a new thing you can

you know create from what you have you can buy or rent

a pre

loved one like how does that go like I can imagine

some people are like more open versus

not so I totally agree that

South Asia is not a monolith so we're talking about

generational differences

we're talking about all the various communities

within India and then you take into

account and I I say this as as a Indian American

and then of course you have

all the countries that represent South Asia

and then you have the diaspora on top of it and we're

including Indo Caribbean and Indo African communities

so we're definitely not the monolith

and so what we do does not resonate with everyone

and we have to be comfortable with that right

and we spent the first year before we actually launched

our I would say not our formal

platform but actually launched our rentals

spent all that time talking to hundreds of people

mostly women I will say cause we were originally

focusing our business on the rental business and women

we spoke to a lot of South Asian women

across generations across the United States

trying to get a sense of

are what is what we are proposing

is that something that you need are we solving

a problem or is it this only in our head

or are we only trying to solve our own problem

but not trying to think about what the community needs

the other piece of it was

what else are we not offering that you need

so it is what is your problem and how can we solve it

we came in with the solution

but we wanted to make sure that the

solution was needed and trying to figure out

how else should we be enhancing it

and so hence we went from only doing peer to peer

to also partnering with designers

and then moving from just rental to also resale

and then for a lot of women we're just busy

professionals let's be honest

about it we don't have time to do this side

hustle of I'm going to you know rent

out my closet and there are plenty of companies

that do that we will actually take

individuals garments

and we will then be able to market

them and be able to rent

them out or sell them for for someone

and so that is a service that we decided to take on

before we did our launch because

this is what the community needed so we've had to pivot

in lots of different ways to make sure that we were

keeping to what the to what hour

what we think our community what our members want

and then

from that we realized that we have a set of services

that are not gonna work for everyone

so some people will want to rent

because it makes economic sense or they feel that

they don't have the space in their literally

don't have the space in their closet to buy all the time

or they have some kind of environmental sustainability

lens that they're putting into this choice

and I'll be honest sustainability is not

like that is not the core

of what a lot of our members are thinking about

I think through time and through engaging

and educating and engaging our membership

that and I think about this

writ large in terms of society

we're going to be thinking about it more

in all the decisions

that we make but we're not there yet

so we're not trying to

say do this only because it is what is environmentally

better everybody

has a different reason why they're doing it

and we honor all those different reasons

and there will be people who think

I don't wanna give up I don't wanna give up these items

then don't right there's no pressure to do so

if you think there's some sort of

I don't know karmic I don't know essence in the garment

from the person entanglement that

from the previous owner then please by all means

this is not something that you need to do

right however you know people in the community

you know that there are others

with whom this could resonate

like let's get the word out and figure out what

you know where we can pull from in the community

the other piece about what we do in terms of being

inclusive because I'm mentioning all these different

regions of South Asia

because we all come to it with our own you know our own

from like a stylistic

standpoint right and the textiles and the history

around all of that it's so diverse

and it's so beautiful

and it's so rich and we want that reflected in

the variety that we have available on our platform

the other piece of it is how can we just be more

inclusive period

so this is size inclusivity this is a notion that

if you wanna wear it and it makes you feel good

then please wear it right

we have women who are renting

sherwanis from us because they look fabulous in them

these are beautiful pieces

why should they not wear it

why are we saying only men should wear this and women

should not wear this right so we are open to whatever

makes you feel good and makes you feel like you are bringing

your full self to the table and so that's

that's a piece

that we are very passionate about too so it's really

diversity and inclusivity

inclusivity in its fullest self at fullest sense

and so I think this is a journey that we're on that we're

going to just keep exploring and expanding over time

but this is the concept that we have in mind

yeah thank you for sharing that

so where where do you want to take it like what is

what is I'm sure as a founder you're thinking about

what's like where do you want to take it in the next 3

5 years I would love to open up a physical showroom

for our pieces

because I think that there are such wonderful

garments that our members want to see in person

we do a lot of in person fittings that's

another thing too so we do a lot of online

you know transactions

and we have people who are going to our website

people who see us on Instagramour website by the way is www.kareenascloset.com

and our IG handle is @shopKareenasCloset

K A R E E N A

so we we have a lot of people who come to us online but

we're talking about garments and textiles

this is a very like tactile kind of a thing

right I know a lot of people do online shopping

but I still think that nothing beats

that in person experience

because if you have somebody

there with you who can bring a different perspective to the table

I can't tell you how many times I've had a stylist

or like a personal shopper introduce me to something

that I would have never picked out for myself

because I'm always going towards

what I'm comfortable with and then I feel amazing

and something that somebody else picked for me

so that in person experience

I think is really key and we do have people who come

come into our spaces to do this

but I would love a dedicated

showroom to create that beautiful curated

private experience for our members

I see us partnering with not just

big name designers I've never been

interested in that actually I've never been

interested in the big designers because basically

they have they have

enough people who are supporting them they have

they have a sustainable business on their own I'm talking about the smaller designer

they're coming in with a point of view and they're

taking this risk and putting themselves

out there and starting their own brand

starting their own business

those are the people that we want to support

I think about the collaborations that are possible with

all kinds of small businesses

especially South Asian small businesses

and that's what I wanna do

that's what I would love to do with the physical space

that's what I would like to do with our

with our brand and our platform I can't wait to

build out this network

of micro and small entrepreneurs that do the

you know the the dry cleaning

and the repairing and the tailoring because

we have access to national platforms

that we can introduce them to

to build their own businesses right these tailors

don't need to only cater to the South Asian community

they can be a resource for all so

yes I want to throw them business

in terms of our membership and

what we need at Korea's Closet

I also want to elevate what they do

and have our platform be a way for them to access

other work like sustainability

is not just about environmental sustainability

right it's about how do we ensure livelihoods

and how do we ensure that people have dignified work

and you like you were saying

our communities used to value this work in the past

you're talking about shoes

you know I always get my shoes resold

the best ones are the ones that I've kept for

so long that I've been getting

you know getting resold and and taken care of

those are my best those are my best pieces so I think

we've been doing this for a very long time as a community

and we've kind of lost it along the way

so how do we bring that value back

and part of it is being willing to

like pay that fair wage to do so

and we've gotten so used to just like cheaply made

synthetic I mean let's be honest

synthetic just means plastic

by the way right so we're just all wearing plastic

clothes that are poorly made

and some of them are actually really expensive

I was trying to explain that to my daughter

just because something expensive

is expensive doesn't mean it's better

you can still pay a hell of a lot of money for plastic

and it's also poorly made

it's just expensive it's just

expensive crap quite frankly

so price doesn't mean really anything

in terms of quality so

that's a whole other conversation that we could have

but

but these are the things that I think about right like how do we

how do we encourage people to buy less

take care of what they have think about

supporting small businesses

that's where I see ourselves and me personally

I would love someday and I'm putting this

putting this out into the universe

I would love someday for this platform

to serve as a way for designers and maybe myself

I'm putting I'm putting the

thought there in the universe out even to myself

do we design garments

that are actually meant for rental

like we're not designing

for retail we're not designing for things to be

made in a factory and have

100 produced of one size and one skew

that's not sustainable for for the planet and honestly

are your customers gonna be wearing it 100 times

no likely not so how do we then encourage

this different way of producing

something that is ethically made well made

made to last and it's made for rental that can reach

so many more people than you just creating a garment

that one person is gonna wear and keep forever and

buried in their closet so there's so many places

where this can go but I feel like we're just starting

and I just can't wait to see the next handful of years what will happen

yeah I'm so excited to see your journey

it just made me think also like you know

we were just talking before we started recording

about the heat wave in New York and

a lot of these synthetic materials

of what's on the market

is not very breathable as it gets hotter or

humid or colder in certain areas

with climate change like how do we adapt that garment

how do we you know put that thinking and care

for the person who's wearing it so they're also

they look good but they're also comfortable in

what they are wearing I totally agree

sustainable fashion is not just something that is

like a surface level

kind of a thing right it's not a shallow consideration

actually people think of sustainable fashion

they think oh it's just about how you look on the outside

no actually when you're talking about the rising

temperatures

and here in New York it's 100 degrees which is crazy

what you wear is actually really important

it's almost like a climate mitigation strategy

if in terms of what garments

are you going to choose to wear and choose to keep

because of these

extreme fluctuations in temperature so

I would say you know take your synthetic aka plastic

garment and put it outside for a while by itself

in the hot sun and see if it melts and then realize

I probably should not be wearing this mm hmm

yeah I'm trying to speak maybe that's an experiment

hahaha yeah it's an experiment we should try

or it's like can you breathe

can you breathe like can you like you know survive

I'm trying to replace everything in my closet with

you know either like like pure materials like linen

cotton silks because

you know I just wanna be comfortable

yeah I totally hear you yeah one

one other point I wanna make about sustainable fashion

is I think it's really

important for people to think about

these more natural fibers of course

but the other piece of sustainable

fashion that I think about is if we have

enough clothing currently

on this planet to clothe the next seven generations

we likely don't even need to produce

another piece of clothing

so what does that mean for all the existing textiles

that are out there in the world

so either you wear the outfit

or the outfit has to be made into something else

but the thought of it going into a landfill

should be unacceptable

so sustainable fashion to me is also and this includes

synthetic clothing which most of our clothing is

I mean most of the garments

in the South Asian you know formal wear sector it's

there there's a lot of synthetic components

to it if not being completely

synthetic let's be honest

so what do we do with that

so I love the idea of natural textiles

but I also am very interested in this notion of

even if we have so much synthetics all over the place

what do we do with it because we cannot just simply

throw it like discard it and say well this is not what I want

anymore because those materials are here to stay

if it takes them 400 years to decompose completely

these garments will be around for entire

lifetime or children's lifetime and so on and so on

so what do we do with that

that to me is sustainable fashion it's not only

garments that are made of natural fibers

and all these new technologies

that are coming out in terms of sustainable fabrics

it's what we do with what we have right now absolutely

that is so important I know they I read somewhere

or I watched a documentary they're not only going to landfill

but they're being shipped to other countries

where then they they float in the ocean

it's it's just not good for anyone

or they're just in literal trash piles

where you have people having to go through it and find

find items and they're scavenging and it is

the most horrific conditions

that you can imagine for these human beings and

we shouldn't be doing that we should not be exporting

our waste

we should be able to see what we're producing

we will be we will be disgusted

if we were to see what it is that we're

shipping off to other communities

we would be ashamed yes definitely

so this has been great

thank you for being on the podcast anything

else you would like to share

before we start to wrap up

I just feel like we've covered so many topics

in this one conversation

I don't know how it went by so quickly

but I feel like any one of these threads

we could pull on further

just have a very specific conversation about that

haha absolutely absolutely so

again thank you so much I like to ask my guest

if they want to leave a word for our audience to like

take away as part of the podcast

if if you want to share a word so a phrase that I have

thought of a lot for the last couple of years is

comparison is a thief of joy

and so if you try to live somebody

else's life if you are always trying to be something

else other than yourself

that's where you are robbed of the joy that you could potentially

have so for me it was leaving the corporate world

starting this chopping off all my hair you name it

many things that I thought I wouldn't have done years

ago but when you live your own life authentically

and this sustainable fashion piece of it is

it is is related to it right

if you don't feel this pressure

to do what everybody else is doing

maybe you'll live a more authentic values aligned life

and maybe that in itself will bring you more joy

so we need to stop with the comparisons

so true it is so true comparison is the

what did you say killer of joy

enemy of joy thief of joy yes thief of joy

yes absolutely so

with that thank you so much Vina

for being on the podcast

thank you so much for having me