The Few Will Hunt Show

In this episode, Joey and Drew explain how The Rules of The Few make FWH so much more than just clothing. They break down Rule No. 4: Comfort Is A Slow Death.  Prefer Pain. They discuss how pain experienced in life can be used as raw fuel to drive growth and derive strength. Finally, they offer a tool for the rule— a practical way that you can live Rule No. 4 each day to change your life. 
 
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Creators & Guests

Host
Drew Beech
Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.
Host
Joey Bowen
Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Drew Beech:

Truly, no one ever became great by things being easy for them. Welcome to the Fuel Hunt Show.

Joey Rosen:

What's going on, Eagles? I'm Joey. I'm here with Drew. We're co founders of Fuel Hunt, and this is the Fuel Hunt Show. On this show, we do 3 things.

Joey Rosen:

We help you strengthen your brain, your body, and your business. Why those three things? Because those three things lead to a strong self. And a strong self is the building block to a strong society. And we need a strong society to complete our mission.

Joey Rosen:

Right? Our mission of restoring the dignity of hard work. So I just I went into a whole soliloquy. I didn't even ask how you're feeling. I just got fired up.

Joey Rosen:

How are you feeling?

Drew Beech:

I'm feeling good. Happy to be here. Okay. I like the edits made to the intro. I was like No.

Joey Rosen:

I mean, you know, look. I'm trying to, like, do my best. See what I'm saying? You gotta give the people some context as to what we're doing here. Right?

Drew Beech:

I'm here for it.

Joey Rosen:

So talking about context. Today, we're gonna go through, another rule, of the field. Number 4, number 4, which is prefer pain. Right? Before we get into that, let let me let me ask you a question.

Joey Rosen:

Do you feel putting you on the spot again.

Drew Beech:

Mhmm.

Joey Rosen:

Do you feel this is an easy one, don't worry. Do you feel that the world is softer? Society is softer than it used to be, as compared to when you were a younger man.

Drew Beech:

A 100%. I'm when I was a younger man, I mean, I don't know, maybe when my parents were younger.

Joey Rosen:

Sure.

Drew Beech:

But we've just like like we've said before, like, turned into a microwave society. Like Mhmm. You press a button,

Joey Rosen:

and things are there.

Drew Beech:

You press a button, food's at your door. You press a button, your favorite show is on TV. Like, even though, like, talking about TV, watching TV. Right? You used to have to sit through commercials.

Drew Beech:

You don't have that anymore.

Joey Rosen:

That's actually that's actually a really good example. That's actually a really good example. Yeah. Microwave Society is my thing, you know. And with the advent of the microwave, people think that they can microwave their results.

Joey Rosen:

Right? So I think that what that's done is it's weakened us. It's softened us as a society. What I see happening is people specifically escaping effort instead of embracing effort. Right?

Joey Rosen:

Mhmm. And that I think is what's leading to the softening society. Now we know that there's people on the scene, and we call them the few, that do the hard work in this soft society. Right? And that's a perfect segue, I think, into rule number 4, which is prefer pain.

Joey Rosen:

This is probably the rule of the few that is our most loved, but also our most hated. Most loved by the few, most hated by the non few. Right?

Drew Beech:

Wildly, misperceived. It's very very misunderstood rule.

Joey Rosen:

Why do you think that is? I've I I have a thought on it, but I wanna hear yours first.

Drew Beech:

I feel like people just take things nowadays at face value. Right? Like, without hearing the context, comfort is a slow death, prefer pain, you really don't understand the true meaning of prefer pain.

Joey Rosen:

Sure. Sure. I, I agree. I think it's misunderstood. I think it's deemed as polarizing, right, because of the strength of the statement, prefer pain.

Joey Rosen:

Here's what I find interesting about it. Everybody, you, me, everybody, we're walking around on a daily basis, and we have somebody inside of us, our inner critic, that's talking to us in a manner that is much stronger and way worse than a statement like, prefer pain. You're an idiot. You don't look great in that. You're not gonna succeed at this.

Joey Rosen:

You're fat. You'll never have those muscles. Like, pick a statement that you're right?

Drew Beech:

Mine just constantly tells you I'm a soft bitch.

Joey Rosen:

Right. Okay. There you go. So what I find interesting is, right, that most people, the few get it, but most people don't make the connection between, you need a strong statement like prefer pain to overcome that strong inner voice that's telling you that you can. Mhmm.

Joey Rosen:

Right? Mhmm. And then, you know, we'll get into, the meanings of prefer pain. I don't wanna spoil it for for everybody. But for me, you know, I look at pain as the pathway to progress, you know, the the pathway to power.

Joey Rosen:

So, like, I need a statement like prefer pain that's strong enough to kill that inner bitch, right, that inner critic

Drew Beech:

Yep.

Joey Rosen:

So that I can progress and become more powerful. Right? But let me do this first. I'm gonna read the rule verbatim. Okay?

Joey Rosen:

Then we'll talk a little bit about what prefer

Drew Beech:

pain Get me gassed up. Get me gassed up.

Joey Rosen:

Right? Right? Right? Then we'll talk about what prefer pain means, to each of us. And, then we'll get into a tool for the rule.

Drew Beech:

Put your new glasses on, man. There they are. You see them?

Joey Rosen:

You see them?

Drew Beech:

You look astute.

Joey Rosen:

I don't know if I should I don't wanna listen. I don't know if I I should tell the whole story, but I was rocking here here's just a quick story. I was rocking, eyeglasses from a local optometrist, and they were children's glasses, specifically girls glasses, young girls' glasses, and they were black and they had rhinestones on the side of them. I broke my previous glasses. They're the only frames I had available that my lenses would fit in.

Joey Rosen:

So I was wearing them for, like it was it was a long time.

Drew Beech:

It was painful.

Joey Rosen:

Yeah. It was probably, like, a couple of months.

Drew Beech:

For for paint.

Joey Rosen:

But yeah. Exactly. But here I am. I have new spectacles and I appreciate the compliment. Alright, let's get back on track.

Joey Rosen:

Alright, so I'm gonna read rule number 4 of the rules of the few, which is, prefer pain. Prefer pain. Comfort is a slow death. Your pain is the seed of your power. Check out of your comfort in, and live on your bleeding edge.

Joey Rosen:

You have pain from your past. You have pain in your present. Do not bury it, plant it. Your pain has its purpose. Pain carves pathways inside of you.

Joey Rosen:

So your power can grow and flow through you. Lean into your discomfort, and process your pain. Learn from your mistakes and make them your progress. Lead yourself to growth and prompt others to follow. So that's the rule in its entirety.

Joey Rosen:

There's a lot going on there. Pretty powerful stuff. So the first question that that I wanna ask, and again, we don't go over these questions before the show. So this is, like, you know, all on the spot. So I appreciate you, allowing me to put you on the spot.

Joey Rosen:

What does prefer pain mean to you?

Drew Beech:

When you first said the statement comfort is a slow death to me, I felt like that spoke to me maybe a little bit more than prefer pain at beginning. Mhmm. But if you wanna take it like, put them all as one big encompassing statement. Right? Like, it's okay for things to be hard.

Drew Beech:

Truly, no one ever became great by things being easy for them. Like, broke breeds beasts, as we say. Like Mhmm. When my son says to me, like, dad, this is hard. I'm like, okay.

Drew Beech:

Hard is good. Easy never pays well.

Joey Rosen:

Mhmm.

Drew Beech:

Right? So when things even when, at my lowest, when things are the hardest, when, like, when I feel like truly giving up, I say I I think to myself, like, this is good for me. I'm getting stronger. Like, you go to the gym to break down your muscles and put yourself through pain to get stronger.

Joey Rosen:

Mhmm.

Drew Beech:

That's the easiest metaphor I can give to anyone to explain this rule.

Joey Rosen:

Yep. Yeah. I would agree with with with all the above. I think that there's so many more, and we'll we'll get into into this, at least from my answer for the tool for the role towards the end of the show here. But there are other things that you are probably doing throughout your day that allow you to think that way, right?

Joey Rosen:

To be able to reframe your pain, right? And see it for what it really is, instead of just discomfort, inconvenience, trauma, wounds. Right? Right? So there's there's some things, and we'll probably get in a tool for the role there.

Joey Rosen:

I agree with everything that you said. To me, prefer pain. No surprise, like, the meaning of it lines up with with the rule, you know, since since since I wrote the rule, you know, a a bit ago. But I really see pain as the seed of your your power. Right?

Joey Rosen:

When you think of nature. Right? Cocoons, seeds that germinate. You know what I mean? There's there's breaking, there's bending to to bear power, new life.

Joey Rosen:

Right? So for me, pain is really the seed for your power. I like to think of it as a seed that you plant. You don't bury. People bury their pain.

Joey Rosen:

They put it away. They lock it away. They never use it as a tool. And that inevitably causes them to be the walking wounded. Right?

Drew Beech:

Yep. That's what I said.

Joey Rosen:

Because the way I look at it is we're all gonna experience pain, voluntarily and involuntarily. But let's just talk about involuntarily. We are all going to experience pain. You have it. I have it.

Joey Rosen:

From when we were little tikes all the way to a more grown men, there's difficulty and discomfort in our day to day. You have two choices when confronted with pain. You can become the walking wounded. Right? Or you can become the working wise.

Joey Rosen:

Right? Someone that works through their pain and derives wisdom from it that they can share with others to help them heal, and work hard to overcome their pain. Or the former is the walking wounded, and that is somebody that goes through life with buried pain, not planet pain. Right? And just bleeds all over everyone around them, inevitably causing the same pain that they buried away in other people's lives, you know, hurting others.

Joey Rosen:

They say hurt people, hurt people. I think what it is, is it's buried pain. That's what it is. And when you're the walking wounded, you're just bleeding on people that didn't cut you.

Drew Beech:

Oh, yeah.

Joey Rosen:

Yeah. So I have that that metaphor of of the seed. Right? So when you plant your pain, right, and that seed busts open, right, and the sapling comes out, it cuts and carves through the soil, right, until it breaks ground and reaches reaches the light, you know, reaching up for the light out of the darkness and into the light. And that's one of the reasons why you see, you know, the rose appear in many of our designs because I look at it like as a as a wild rose.

Joey Rosen:

You know what I mean? The beautiful thing about it, I think is that once you allow that pain to carve through you, just as the the seed and the sapling carved through the soil, once you break through that soil, you're a beautiful rose. And that's an inspiration to other people. Like, they see that. They're like just like bees pollinate those roses, right, and to create more roses, seeds, and then create more roses.

Joey Rosen:

You're an example of of healed pain through hard work and you're an inspiration to others, you know. So, when somebody hits us with a prefer pain so, you know, this is my, this is an interpretation of a, of a critic. I don't it's probably a bad one. Right? When somebody hits us with a prefer pain, like, so alpha, like, oh, just go in the gym, run through a brick wall.

Joey Rosen:

It's not about that.

Drew Beech:

No.

Joey Rosen:

It's not about battering yourself. It's about bettering yourself. And it's been that way since day 1. And, one of the ills of society right now is people don't read, and they don't have time for context. They want everything in 3 seconds.

Joey Rosen:

So when they read prefer pain, they immediately judge it instead of stopping and saying, hey, wait, I've got pain too. Oh, this is a way for me to reframe my pain so I can heal myself and help others heal themselves. You know? So long winded answer, but, you know, that's that's what goes through my mind when I hear prefer pain. Prefer pain wasn't originally on the painting, if you remember.

Joey Rosen:

Yeah. It just said comfort is a slow death, and it had a hole at the bottom. Yeah. Right? Remember that?

Drew Beech:

Yeah.

Joey Rosen:

You remember that? I sketched it, you know, Vince drew it, and then there was just this hole at the bottom of the badge. And I was like, prefer pain. Fucking boom right there.

Drew Beech:

Yeah.

Joey Rosen:

And I remember us thinking, it's a little loud.

Drew Beech:

Just too much. Yeah.

Joey Rosen:

It's a little loud. Yeah. But now in hindsight, how many people has it inspired?

Drew Beech:

Yeah. We have people with that tattoo just prefer a pain tattooed on them when we thought the true message of the shirt was comforted with a slow death. Exactly. Realistically Yeah.

Joey Rosen:

Tattooed on, not tattooed on their, back that's covered by a shirt. We're talking about tattooing the neck.

Drew Beech:

So the one I'm thinking of is right on the the front.

Joey Rosen:

Neck hands is a is a powerful statement. Yeah. Is a very, very powerful, powerful statement. So let's talk about tool for the rule. So that's the traditional format here of the, rules of the few episodes.

Joey Rosen:

So we talk a little bit about the rule, and then we talk about a tool for the rule, which is a practical way that you can live this rule in your daily life as the few. So what is your tool for the rule, prefer pain?

Drew Beech:

I'm nervous for what your tool is. I feel like it might might be, a step up from mine, but I like to personally start my day with something hard. So I have my morning routine that we talked about on our friend Michael Schenell's podcast. Mhmm. But at the end of it, I either get a strictly cold shower

Joey Rosen:

Mhmm.

Drew Beech:

Or do an ice bath or a face dunk. K. Because I tell myself personally that if I can't withstand a 5 minute cold plunge or a 5 minute cold shower, then what else can I not overcome in life? Right? So if I tactfully place these hard things throughout my day and especially starting my day with something hard like a cold shower, ice bath, then the rest of my day and the rest of my life could potentially be easy.

Drew Beech:

Mhmm. And I'll be that much more primed to overcome.

Joey Rosen:

Mhmm. And you're confident. Yeah. You've already done something hard, something you didn't wanna do. You've already done it.

Joey Rosen:

Yeah. So when the next one comes around, there's no warm up. There's no doubt. Yeah. You're much more confident.

Joey Rosen:

Like, I've seen something like this before, and I did it, and I survived. So I'm gonna do the same here. Yeah. I agree. I agree with that.

Joey Rosen:

So we don't go over our tools for the rule before the show. My tool for the rule is similar to yours, a tad bit expanded. Tad bit expanded.

Drew Beech:

I thought you were gonna say something like, I walk to work. Like

Joey Rosen:

Look. You know some crazy shit I do. I don't know I don't we're we're really early into the show, man.

Drew Beech:

I don't know

Joey Rosen:

if I can really get into all the crazy shit, but, no. No. No. It's a, this is more of a a process, I think, a daily process that includes doing at least one hard thing. So recently, I think it was Joe Rogan.

Joey Rosen:

Well, actually, maybe Tim posted it. Tim Kennedy posted a reel of Joe Rogan. Did you see that?

Drew Beech:

Yeah. Where he said, like,

Joey Rosen:

people were Yeah.

Drew Beech:

I

Joey Rosen:

think he asked him, like, what

Drew Beech:

like to surround yourself with? And he said, like, people that are doing hardship. Like, I said, I'm taking care of them. So Yeah.

Joey Rosen:

Similar to that. I think it was the question was something around along the lines of, like, what are the the three things that, someone can do to take control of. Right? So, my tool for the rule is is coincidentally somewhat similar to, what Joe had mentioned. Joe and Tim, both both members of the community.

Joey Rosen:

Mhmm. Mhmm. Both in the few, just as an aside. Remember how pumped we were when Joe Rogan followed us on Instagram? Yeah.

Joey Rosen:

That was like Yeah. Yeah. Yeah. That was that was wild.

Drew Beech:

Almost, like, when Tim Kennedy started wearing, wearing a few hundred on Nick Bare's pocket. Yeah. Yeah. Yeah. Yeah.

Joey Rosen:

Yeah. So, so my tool for the role is is is coincidentally somewhat similar to what what Joe said, and it's a it's a daily process, a daily framework that I think everybody should do, and there's pain building. Right? So the first thing is, number 1, take control of your health. And that's just not your physical health, it's also your mental health.

Joey Rosen:

So take control of what enters your eyes, what enters your ears, and what enters your mouth. Right? Inevitably throughout the day, doing one of those three things is gonna be somewhat inconvenient, uncomfortable, maybe downright painful. Sticking to a nutrition plan. Right?

Joey Rosen:

Not doom scrolling. Death scrolling on social media. Right? Listening before you speak. Not trying to be right in an argument, very uncomfortable sometimes, right?

Joey Rosen:

So that's the first component of it. Take control of your health by controlling what goes into your eyes, goes into your ears, what goes into your mouth. 2nd part, similar to what you said, do one hard thing. Cold shower, ice plunge, train, you know, don't mail it in. Actually make it Yeah.

Joey Rosen:

Right? Don't mail it in. Make the effort. Yep. So that lines up there.

Joey Rosen:

And then the last thing, of the little mini framework for your day would be do one thing in service to another, in service to someone else. And again, that could be staying late at the office to help somebody with a project. That could be doing some extra housework at home to alleviate it from your husband or wife. You know what I mean? It could be a number of things, but do something in service to others.

Joey Rosen:

I think that if you live your daily life with those three things, there's pain built in. Like you're preferring pain. Because you're not gonna wanna do one of those three things every day. Your mind's gonna be in a different spot. You're gonna be busy.

Joey Rosen:

Right? You you're not gonna you're gonna have an empty cup that you can't pour from. Like, maybe you don't wanna train. You didn't sleep well. Like, there's pain built in.

Joey Rosen:

Do it anyway. Right. Right. There's pain built in to those three things.

Drew Beech:

I do I do have one more thing to add to, like, to those points. Mhmm. There is a way to prefer pain in doing things that you have to do, but you don't want to do. So little things. Right?

Drew Beech:

Like making a hard phone call Mhmm. Or checking your bank account in the morning when you know it might not look the way you want it to. Mhmm.

Joey Rosen:

Just

Drew Beech:

following, like you said, the nutrition plan, eating things that you don't necessarily enjoy eating, but they will help you get to better health.

Joey Rosen:

Mhmm. Yep. I I would agree a 100%. The the thing with avoiding it, avoiding the pain, the discomfort, the inconvenience, all of that is we know what it births. It births anxiety.

Joey Rosen:

You know, it births another monster under the bed that's just waiting to get you at some point. But confronting it head on and preferring pain and leaning into action is the way to ensure that there's no monsters under the bed, You know?

Drew Beech:

Prefer pain make that phone call.

Joey Rosen:

Yep.

Drew Beech:

Do that workout. Eat that broccoli.

Joey Rosen:

Yeah.

Drew Beech:

Yeah. There you

Joey Rosen:

go. There you go. Let's let's talk about you've inspired me. There's one other thing that I wanna add about hard things. K?

Joey Rosen:

Do you I'll open it up as a question to you. Do you think that people compare themselves and the hard things they do to the hard things that they see other people do, specifically on social media. Does comparison go on with doing hard things? So for example, if I have the desire to do the hard thing that is running 5 miles a day. I'm going to follow people on social that I know have that habit already.

Joey Rosen:

And those people may be running 10 miles a day. And immediately, I start comparing myself and where I'm at to the hard thing that they're doing. And I get discouraged because I've never run more than around the block, say. Yeah. And then I end up not doing the hard thing because of this comparison game.

Joey Rosen:

Do you think that happens?

Drew Beech:

Yeah. I a 100%. I mean, if the problem with social media I mean, social media has done a lot of great things, but it has a lot of people only posting their highlight reels and the best parts of their lives when realistically we all have pain. We all have a lot of shit we're going through. We all have things we're holding on to that we're not posting on social media.

Drew Beech:

Like, I'm not gonna post the that my sleepless nights on social media. Right? Like Mhmm. We've glorified the the wins. Mhmm.

Drew Beech:

And we also get caught up comparing our day 1 to someone else's 3rd year. Yep. You know what I mean? Like Yep. So it the moment you stop and I did this probably just stop concerning yourself with other people in general, let alone comparing yourself

Joey Rosen:

Mhmm.

Drew Beech:

Is a truly free moment for anyone.

Joey Rosen:

I agree. I agree. Preferring, you know, having the desire to prefer pain and do hard things, you have to, like you said, consider your day 1, you know, and consider the fact that the the person that's already doing the hard thing you wanna do might be a day 1,000. Right? So when you said, like, prefer pain, like, make the call, do the thing, I think that, the statement is strong to kick your ass into action, but don't batter yourself.

Joey Rosen:

Just work on bettering yourself. So maybe if that's your goal to run 5 miles a day, if you know you can only run-in the morning, right, before work and getting up early is a hard thing for you, then your hard thing isn't running 5 miles a day. Your hard thing is waking up in enough time to do a 5 mile run before work. And you need to do that one thing your day 1 for, I don't know, weeks. Mhmm.

Joey Rosen:

Some evidence suggests 30 days. Some evidence suggests 90 days. I don't know. But you have to do that for weeks before you can get on to the heart because that's the hard thing that's in your way, the hard thing that you want. You know?

Joey Rosen:

I I really feel like when it comes down to doing hard things, like, comparison is a big blocker for people.

Drew Beech:

There's a big blocker. There's a big metaphor for for jujitsu here too. Like, we get caught up in the belts and you think like, oh, I'm a blue belt. I should be as good as this blue belt. When realistically, you're not worn on the same training schedule.

Drew Beech:

You're not built the same. You're not working out the same. You're not using the same Factors. Yeah. You have the same past 20 20 years as that person.

Joey Rosen:

Yeah. Oh, yeah. Absolutely.

Drew Beech:

But the belt levels have also made that hard to look past.

Joey Rosen:

Yeah. Yeah. I I I agree. I agree. Alright, man.

Joey Rosen:

Anything else to add on Prefer Pain? I mean, by the time this, this episode drops, we've already released our limited special edition limited release of the the Paintee. The Paintee has unified our community more than any other message or gear that we've put out.

Drew Beech:

Not don't overlook the the I just put up a story of the paintball shorts.

Joey Rosen:

No. Yeah. Paintball shirts. Paintball shirts. Yeah.

Joey Rosen:

You know, like, as you can see.

Drew Beech:

Yeah. The the more paint in the back. Yeah.

Joey Rosen:

Yeah. It's it's just it's all black, everything, and it's just understated. But yeah. Oh, absolutely. Abs absolutely.

Joey Rosen:

Absolutely. So one thing that I wanna leave our Eagles with, leave the community with is an ask. If this show inspired you to grow, share the show. Welcome a friend into our community, into the few, help them strengthen themselves so that we can strengthen society and complete our mission of restoring the dignity of hard work. And, one other thing, always remember, always choose effort over entitlement.

Joey Rosen:

Always choose hard work over handouts. No one owns you. No one owes you. You're one of the few. Now let's hunt.