Avery Lane Maxwell.

Thursday began with the Pegasus bus leaving Frisco without Avery, twice. It ended beside water in the Denver Botanic Gardens, not reaching for a notebook. In between: Courtney DeWinter, his PR counsel, across a table again; and David and Julie Sandusky of Idea Chic, who had met him in motion, working, carrying things, not introducing anyone, and noticed anyway. Inside their shop lives Hazel, a letterpress born in 1933, who is very good at pressure.

An essay on the difference between being noticed and being seen. On the boy who learned early how to make himself readable, and the man who built a life out of it. On construction that is not the opposite of sincerity. On old wooden type that says nothing alone and spells a person together. And on what home turns out to be: not a place, a person. The one who saw you before you started and came back anyway. Sometimes that person is you.

With thanks to
David and Julie Sandusky, Idea Chic, stationery designed and printed in Denver since 2009: ideachic.net · @ideachic · Idea Chic on Facebook. Send more mail.
Courtney DeWinter, PR counsel, DeWinter Marketing & PR, Denver: dewintermarketingpr.com
The Denver Botanic Gardens, for the evening: botanicgardens.org

⌂ Every episode, and the films: averylanemaxwell.com/podcast · the letters, every one open to read: averylanemaxwell.com/letters · the rooms of the house: averylanemaxwell.com/sky · the kitchen: averylanemaxwell.com/kitchen

♫ The Galena House playlist: open.spotify.com/playlist/55wkYr82P02Tsr4zgKZubw

A note from the house: this is a personal podcast. Avery tells these stories as he remembers and understands them, from his own life and perspective. When other people wander into them, he protects what belongs to them; some details are changed or left out for that reason.
  • (00:00) - The People Who Notice.
  • (01:31) - Let me tell you about Thursday, because Thursday
  • (05:28) - That boy knew all about arrangement.
  • (07:52) - David and Julie own a stationery shop in Denver
  • (10:28) - I have spent a lot of time trying to understand who
  • (12:45) - And I found a new happy place.
  • (16:19) - There is another moment I keep thinking about, from
  • (18:19) - I have moved a lot in my life.
  • (20:01) - The brand people would probably tell me I should
  • (21:40) - The sun was lowering when I was at the gardens.
  • (23:40) - I spent years becoming someone other people could
  • (26:19) - I am Avery Lane Maxwell.
Click here to watch a video of this episode.

What is Avery Lane Maxwell.?

I write books at nine thousand feet, in a small town in Colorado, mostly before the sun is up. This is a podcast about building things by hand — books, apps, mornings, a life — told quietly, to one person at a time. That person is you. From Galena House in Frisco, Colorado. New episodes when they are ready, and not before.

♫ The Galena House playlist — the episodes, among the songs they sit with: https://open.spotify.com/playlist/55wkYr82P02Tsr4zgKZubw

A note from the house: Galena House Audio is the independent creative work of Avery Lane Maxwell. Stories and reflections are presented from the host’s personal perspective and recollection. References to real places, workplaces, or events do not represent statements on behalf of those organizations or their owners, employees, or guests. Certain identifying details may be changed or omitted to protect privacy. Nothing shared on the podcast should be understood as professional, medical, legal, or recovery advice.

[gentle music]

The People Who Notice. Episode Eight of
Galena House Audio, from Avery Lane

Maxwell.

I have been thinking about the difference
between being noticed and being seen. I am

very good at the first one. Always have
been.

I am only now learning what the second one
costs, which is nothing, which is the

whole problem.

I once wrote a boy who learns very early
that people respond well when you make

yourself understandable to them. Be
pleasant. Be useful. Remember the thing.

Know when to speak, and know when not to.
Carry your plate to the sink.

Notice what nobody else noticed and
mention it casually enough that it does

not look like noticing.

Very normal childhood hobbies.

The boy gets good at it. Then the man gets
very good at it. You can make quite a life

that way. People like having you around.
Rooms become easier.

Someone needs something and, somehow, you
are already moving toward it.

I know this man. Obviously. I wrote him.
What I am only beginning to understand is

that there is another experience entirely,
and it cannot be arranged.

Someone can see you while you are not
trying to become visible.

[a low hum]

Let me tell you about Thursday, because
Thursday was not arranged either. There is

a bus that runs from the mountains down to
Denver.

It is called the Pegasus, which is a lot
of name for a bus, and I say that with

love.

I missed it. Then I missed the next one. I
would like to tell you there was a reason.

There was not.

There was a man who can anticipate the
cream before you know you want it,

standing at the wrong end of a parking lot
with the right coffee.

When I finally sat down in a window seat,
the day had already stopped belonging to

me, and I think that was the beginning of
it. Nine thousand feet let go of me

slowly.

The aspens were doing the thing they do
this week, where the whole hillside seems

to have decided something at once.

I did not take notes. I want you to hold
onto that. I watched, and for once the

watching was not for anything.

Denver, then. And the first person I saw
when I stepped off was Courtney.

My counsel, my publicist, the person who
reads the world on my behalf and tells me,

gently, where I am standing in it. We have
sat across tables before. It does not get

less remarkable.

There is something that happens when you
sit down with someone who has already

decided you are worth the trouble. You
stop performing your worth. There is no

point.

She did the reading a long time ago.

She did not take on a project. She took on
me.

I am still not entirely sure what to do
with that, except to say thank you, and

try to keep being the person she said yes
to.

That is the whole of it, really, and I did
not know it yet at lunch. The people who

matter to me lately are the ones who met
me before the introduction.

Before the biography. Before I had
prepared the room. And who kept coming

back after they had seen the rest.

David and Julie met me that way. I do not
want to tell you where. The geography is

not important, and they would say the
same.

It was one of the places where my ordinary
life happens. I was working. Moving.

Talking. Carrying things.

Probably thinking about six things at once
and finishing four of them. There would

have been coffee somewhere. There is
usually coffee somewhere.

And I was not introducing Avery Lane
Maxwell. There was no author bio. No

explanation of Galena House. No carefully
arranged version of who I am. I was just

doing the day.

And they watched. Not in a strange way.
That would be a different episode. They

simply noticed. The way I moved through
people. The way I spoke. The things I

cared about.

The fact that if somebody looked
uncertain, I was probably already trying

to make the uncertainty smaller. They saw
me while my attention was pointed

somewhere else. And I think that matters.

Because the person you meet when he is
introducing himself and the person you

meet while he is busy living can be
slightly different people. The second one

is harder to arrange.

The second one is the only one worth
finding.

I used to have a line for what I wanted my
work to be. Found, not marketed.

I retired it for a while because it
started to sound like a strategy, and the

moment a true thing becomes a strategy it
stops being true.

But that is what happened. Nobody marketed
me to David and Julie.

They found me, in the middle of a Tuesday,
doing the ordinary work of being alive,

and they decided that was enough to come
back for.

[fire crackling softly]

That boy knew all about arrangement. He
discovered something very young. If the

outside of you says the right thing, the
world becomes easier. People relax.

Teachers smile. Mothers say you are
welcome anytime.

Employers move you out front. Rooms make
space.

And none of that is fake. That distinction
matters enormously to me. The warmth was

real. The helpfulness was real. The
attention was real.

The mistake was thinking that because
something was constructed, it could not

also be sincere.

I do not believe that anymore. I think we
all build ourselves. We just use different

materials. Mine happened to include very
good manners and a strange amount of

coffee.

Some people get leather jackets. I learned
how to anticipate cream. We work with what

we have.

But there is a cost to being very good at
making yourself readable. Eventually, you

start wondering whether people like you or
whether they like the version you made

easy to like.

That is an uncomfortable question. I ask
it more often than I would like, usually

while I am trying to do something else.

Good questions are rude that way.

And then every so often, life answers one
without being asked. David and Julie did

not meet me after a speech. They met me in
motion. And then we talked. Really talked.

Books. Paper. Making things. Beauty.

The unnecessary detail that becomes
necessary once you care about it. Why some

objects feel different when another
person's hands have been involved.

Why a thing should be beautiful even when
beautiful is technically more trouble.

I understood them quickly. Not completely.
I am trying to stop doing that to people.

But quickly enough to recognize something.
Oh. You care about this too.

That sentence has opened more doors in my
adult life than I expected. You care about

this too. Not, you can do something for
me. Not, I can do something for you.

Just: there is a small part of the world
both of us refuse to treat casually. Come

look.

[a low hum]

David and Julie own a stationery shop in
Denver called Idea Chic. There is a

mailbox out front that says Send More
Mail, which is the whole of my philosophy

on a sign.

And in the back room lives Hazel. Hazel
was born in 1933. She is a letterpress.

She is enormous.

Black iron, wood, belts, gears, a great
wheel, all of it gloriously unconcerned

with becoming sleek. I had been thinking
about Hazel since David first described

her to me.

A machine nearly a century old that still
makes an impression on paper.

I mean. Come on. You cannot tell a writer
that and expect him to behave normally. I

took two buses. Obviously.

And there they were. David. Julie. Hazel.
The three of them already inside a

relationship I was only beginning to
understand. David knows the machine. You

can see it in his hands.

There is a particular way people move
around something they truly know.

No wasted motion. No theatrical
competence. The hand goes where it belongs

because it has gone there before.

Julie knows the other side of the object.
Paper. Color. What someone will eventually

hold. The little decision that makes a
card become the card. And Hazel knows

pressure. Hazel is very good at pressure.

I watched the wheel move. I watched ink
spread. I watched old wooden forms come

apart in the hand. I watched orange become
pumpkin.

And I took photographs of absolutely
everything, because apparently when I am

delighted I become a small investigative
agency.

There was one moment when David showed me
the old wood. Pieces darkened by ink and

years. Individual blocks that, by
themselves, did not say much of anything.

Put them together correctly and suddenly
there was language.

That stayed with me. Of course it did.
People are like that. Lives are like that.

A coffee cup. A boy on a bicycle on a red
dirt road in Georgia. A recipe.

A song. A room. A person you knew for
three months. A person you have known for

thirty years.

A sentence somebody said once and forgot
entirely. Individually, they are pieces.

Then one day you look at the whole
arrangement and realize: oh. That spells

me.

[rain falling]

I have spent a lot of time trying to
understand who Avery Lane Maxwell is. This

may surprise nobody listening. I have
written about him under other names.

I have written about the other names. I
have built an entire little house around

the investigation. There are easier
hobbies.

But something has changed lately. I am
becoming less interested in defining

myself before I live. I would rather go
find out. That is new.

For years, observation came first. Life
happened. I stepped slightly outside it. I

studied the event. Then I understood how I
felt. Sometimes Wednesday understood

Tuesday.

Occasionally a whole book understood a
year I had already lost.

There is a line of machinery in me that I
recognize almost embarrassingly well. The

watcher. The part of me standing one step
behind the person having the experience,

taking notes.

He is extremely competent. I am fond of
him. He kept excellent records.

But lately he has been missing things. Not
because he has gotten worse at watching.

Because I keep getting there first.

I smile before I inspect the smile. I
laugh before I decide why something was

funny. I like somebody before I have
finished learning them.

I go somewhere because a friend said, you
should go. And then I am simply there.

That last one happened after Idea Chic.
David and Julie told me to spend the

evening at the Denver Botanic Gardens. I
had time before the bus home.

Normally, time is extremely vulnerable
around me. Give me three empty hours and I

will find six jobs for them.

A website. A manuscript. An email.
Something that needs adjusting by three

pixels for reasons nobody else on earth
will ever know. There are entire

civilizations that have collapsed under
less management.

But they said, go to the gardens. So I
went to the gardens.

[river running]

And I found a new happy place. I mean that
plainly. I walked in and something in me

knew almost immediately that I would come
back. There was water. Stone. Trees.

Paths that bent just enough that you could
not see where they finished.

Little changes in height. Little rooms
made without walls. Denver moving

somewhere beyond all of it, still being
Denver, while inside the garden people

became quieter without anyone asking them
to.

I love when a place does that. Not
commands quiet. Earns it.

I walked. That was all. No task. No one
waiting for me to improve anything. No one

asking what I thought. Nothing needed to
be ready by morning.

The garden had been doing perfectly well
before I arrived.

That is healthy for me.

I watched the light change. Sat for a
while. Got up. Found another path. I

remember thinking that if I had known the
place existed, I probably would have

planned it. Scheduled it.

Made the right amount of time. Looked up
what I was supposed to see.

There would have been efficiency. I am
very capable of ruining wonder with

excellent planning.

It is one of my gifts.

Instead, I had been sent there. By new
friends. That made the whole evening feel

borrowed in the best way.

Like I had been handed a few hours from
somebody else's knowledge of the city.

Here. We think you would like this. Go.

And I did. That is connection too. I think
I have spent so much time writing about

the emotional architecture of people that
I occasionally forget the very ordinary

ways we alter one another.

A recommendation. A book. A restaurant.
Take this road. Listen to this song. You

would love her. Order this. Go there
before sunset. One person nudges another

person's life three degrees to the left.

And three hours later he is standing
beside a pond in Denver thinking: I am

happy.

I keep coming back to that. Not because
happiness is rare. I do not think it is. I

think we are often moving too quickly
through it to catch it in the act. That is

different.

I once wrote a man who can explain a room
perfectly and sometimes cannot quite

occupy his own chair. He can tell you what
everybody needs. He can make himself

necessary.

He can build warmth so convincingly that
everybody else feels it. And then he

stands at the edge of the thing he built
and asks whether it reached them.

I love that man. I am not interested in
humiliating him now that I understand him.

He got me here. But this is where the
story changes. I am in the room too.

David and Julie did not simply receive
something I made for them. They gave

something back. Their work. Their
enthusiasm. Hazel. Their city. A garden.

The suggestion of another afternoon.
Friendship.

And I let it come toward me. That sounds
small. For me, it is not.

[fire crackling softly]

There is another moment I keep thinking
about, from a year I wrote down as it

happened. A new friend appears.
Unexpectedly.

And in the private handwriting from that
year, I wrote how happy I was to have

found him. There was no pressure to the
conversation. It felt safe.

Later, I wrote that perhaps the friendship
was simply organic. Building. Maybe good

for him. Maybe good for both of us. Even
in my own journal I turned myself into a

case study.

Absolutely exhausting man.

But look at the word I chose. Organic. I
think I knew something before I knew I

knew it. The relationships I trust most
are not always the ones I constructed

beautifully.

Some of them just grew. No architecture
first. No projection.

No useful role I had to fill before I
earned the chair. Two people met.

Something was easy. They came back.

I have some new friends. David and Julie.
I like saying their names. I like that the

friendship did not arrive with a job
description.

I like that we share a fascination with
beautiful things and the hands that make

them. I like that they introduced me to
Hazel.

I like that they looked at the remaining
hours of my Denver day and thought there

was somewhere beautiful I should see. And
I like that they were right.

That is what friendship does at its best.
It does not merely know you. It adds

territory. Your map gets larger. Here is a
shop where you know two people now.

Here is a machine with a name. Here is a
garden you did not have yesterday.

Here is a photograph that did not exist
last week. Here is a future afternoon

already possible because somebody entered
the present one.

[rain falling]

I have moved a lot in my life. I started
on a road in Georgia that most maps do not

bother with, and I have been looking for
the next room ever since.

Places have meant too much to me before. I
know that.

I know what it is to arrive somewhere and
immediately begin asking it to explain who

I am. This town will fix it. This room
will make sense of it. This job. This

person. This version.

I do not ask places for that anymore. That
may be why I can love them better. The

Botanic Gardens do not have to save me.
Denver does not have to become destiny.

David and Julie do not have to become
characters in some future architecture I

have already designed for them.

They can be David and Julie. New friends.
Hazel can be Hazel. A magnificent machine.

The garden can be somewhere I go because I
am happy there.

That is enough. More than enough,
actually. There is an enormous freedom in

allowing beautiful things to remain their
actual size. I used to believe making

something meaningful required making it
large.

Now I think attention does the opposite.
Attention lets a small thing remain small

without becoming insignificant.

A pumpkin printed in orange ink. A
recommendation made in passing. A few

hours before a bus. A photograph of three
people standing beside an old press. None

of those things needs enlargement. They
already happened. They already reached me.

[a low hum]

The brand people would probably tell me I
should not say this next part. Which is

precisely why I am going to.

Avery Lane Maxwell is not a character I
put on in the morning. He is also not some

pristine authentic self hidden underneath
everything I have built. That is too

simple. I made him. And then I became him.

Or perhaps I became him by making all the
things he would make. The music. The

rooms. The ridiculous attention to paper.
The insistence that one sentence can still

be better. The coffee.

The photographs. The letters. Galena
House. All of it.

Construction is not the opposite of
sincerity. Sometimes construction is how

sincerity acquires walls.

But the test, I think, is what happens
when nobody has been told to look. Do they

still see you? David and Julie did.
Courtney does, every time, and has for a

while now.

That is what moved me. They met me before
the biography.

They watched me going through an ordinary
day and found something there worth

knowing again. There is no award I could
get for my work that would replace the

particular pleasure of that.

Because somewhere underneath all the
ambition, there is still a boy who learned

very early how to become welcome anywhere.

And the question he could never quite
answer was whether anyone would have

welcomed the person who had not prepared
the room first.

I think I know now. Some people do.

[river running]

The sun was lowering when I was at the
gardens. I remember that more than any

particular plant. Light moving across
water. The day losing its edges. People

beginning to leave.

That peculiar hour when you become aware
that a beautiful place will continue

existing after you walk out of it. I used
to find that sad. Now I find it

comforting.

I do not have to keep everything alive. I
can leave. I can come back. The garden

will be there. My friends will have their
lives. I will have mine.

Somewhere Hazel will keep turning that
enormous wheel.

The world does not require my supervision
in order to remain beautiful.

I cannot tell you how relaxing this
information is.

And maybe that is the sentence I have been
writing toward for eight episodes. Not, I

finally found the right place. Not, I
finally became the right person.

Not even, I finally learned how to stay.
Something simpler.

I am becoming available to my own life.

I am there when somebody interesting walks
into it. I am there when friendship

begins. I am there when an old machine
presses orange into paper.

I am there when somebody says go to the
gardens and, instead of finding a reason

not to, I go.

I am there when the water catches the
evening light. I am there when I realize I

want to come back.

I am there when the bus pulls out of Union
Station and the city goes gold behind it

and I do not reach for my notebook.

And increasingly, I do not need to stand
one step behind myself and take notes

first. Sometimes Avery gets to go. The
writer can catch up later.

He always does.

[fire crackling softly]

I spent years becoming someone other
people could read. Maybe this part of my

life is about becoming someone I can
simply live as. That person still notices

everything.

He still makes too much coffee. He still
misses the bus.

He will still adjust something by a
quarter inch when nobody else can see the

difference. He will probably always make a
room easier if he knows how.

I like those things about him. I am
keeping them. But there is more room now.

For surprise. For receiving. For other
people's ideas. For a new road through a

city.

For friends I did not plan on having. For
places I did not know I needed.

For delight that does not need to become
evidence before I trust it.

I have been looking for home for as long
as I can remember. I used to think it was

a place. I have asked a great many places.

Then I thought it was a version of me I
had not finished building yet, and I

built, and I built, and the lights never
quite came on.

I think now it is simpler and stranger
than either. Home is not a place. Home is

a person. It is the one who saw you before
you started and came back anyway.

Sometimes that person is a friend who says
go to the gardens. Sometimes it is a woman

who did the reading. And sometimes, if you
are patient with yourself, that person is

you.

I am home. Not the walls. Me.

And if you are listening to this in a car
or a kitchen or the last hour of a shift,

you are somebody's home too, whether or
not anyone has told you yet. Found.

Not marketed. It always was. Some things
know the way back.

I have some new friends. Pretty cool. And
because of them, I have a new happy place

too. That is not a grand revelation. It is
better. It is Thursday ordinary.

Real enough to photograph. Small enough to
keep.

Courtney. David. Julie. Hazel. The
gardens. A bus I nearly missed twice. A

day in Denver. Avery, somewhere in the
middle of it, having a very good time.

Maybe that is what shining actually is.
Not making the room look at you. Being so

completely inside your own life that
somebody notices the light anyway.

[silence]

I am Avery Lane Maxwell. This is Galena
House Audio. And apparently, the world is

still introducing itself. I think I will
let it.

[music swells softly]