Disruption Now

Larry Brinker Jr. is an award-winning entrepreneur, impact investor, and mentor. He serves as Chief Executive Officer and President of Brinker, a group of family-owned and operated commercial construction service companies responsible for over $4 billion in construction projects, which plays a critical role in the transformation and revitalization of Detroit. He also serves as the CEO of the Brinker Family Asset Management Company. Before being named Chief Executive Officer and tasked with leading the executive team and driving the future progress of the Brinker portfolio of construction services companies, Larry Brinker Jr. served as President of Brinker and played a crucial role in the company’s development. On the philanthropic side, Brinker Jr. has established multiple scholarships, including a COVID-19 Legacy Survivor Scholarship fund. A proud alumnus of the University of Michigan, Brinker Jr. received the African American Alumni Council’s “Five Under Ten” award, which recognizes graduates for their professional accomplishments and significant contributions to the community. In the spirit of the Brinker legacy, he co-founded the Minority Business Mentor and Protege Program in 2017, which provides local contractors in Detroit the training, opportunity, and access to more substantial projects often awarded only to larger firms. I'm disrupting the status quo by investing and rebuilding my community and Detroit. I'm challenging the status quo by having the hard conversations that nobody wants to have.

What is Disruption Now?

A podcast to disrupt common narratives and constructs to empower diverse communities. We provide inspirational content from entrepreneurs and leaders who are disrupting the status quo.

Welcome to Disruption now.

I'm your host.
The moderator, Rob Richardson.

With me
is Larry Brinker with the Brinker Group,

and he is responsible for I believe over $4
billion in construction projects.

And we're going to go to us
to talk to him about his journey

and how he's navigated
having obviously a lot of success.

And but we really want to get
to the heart of the lessons along the way

because we believe
in the beauty of the struggle.

We believe in the disruption,
the disruption lies that in the journey

it lies in the struggle.

So, Larry, welcome to the show. Thank you.

It's a pleasure to be here.

Yeah. So you are from Detroit, Michigan.

Are you live there?

Yes. So a weird question
to start with, but.

Yes, I'm going to laugh for.

So I was born and raised in Pontiac,
Michigan, which ironically

was the home of the Pontiac Silverdome
for many years,

where the Lions played prior
to moving to Detroit.

With that being said, yes, I am a

Pontiac, you know, born and raised

person,
and currently my business is in Detroit.

The Lions don't necessarily
drank the Kool-Aid, but.

They're not as bad.

You know, you don't play
you're not play with.

I don't claim them. I don't claim.

So who do you play like?
This is a very important question.

Oh, man. You know.

Look, I stayed a Bengals fan
even through the hard times.

There was.

It is very

like the Bengals and the Lions
had a very similar history until recently.

But so it's.

Yeah,
so I understand how you feel actually.

So what I would say with the Lions is

the fact that like they're winning now,
which is great.

I love the grit.

I love what they represent.

It's just,
I mean, years of weekly letdowns.

You just have to let it go. Sometimes

I am slowly getting

back onto the bandwagon,
but overall, it's great for the city.

It's unbelievable
to see how much a city gets behind a team.

I mean, we went, oh, in 16 one year
and every game was still sold out.

So I'm back. On the benefit of it.

All right.

All right.

You're back on the bandwagon.
So let's talk.

I really think you learn a lot
about people when you

when you get to be
like one of their defining moments.

So I'm curious
to hear your defining moment,

like a moment you had where it was

a really tough moment.

It could be a moment
that was transformational,

but it's a moment that you saw
that you had to figure out a way forward

or there wasn't or was going to be,
you know, complete failure or was just

it was it wasn't going to be something
that you accept.

Walk us
through what that moment was for you.

Yeah, I feel like I have several.

But okay,
What's the first one that comes to mind?

The one that comes to mind for me is like,

excuse me is Kobe noted the fact that

I unfortunately,

I was one of the first 65 people
in the state of Michigan with Kobe.

Right. Which was, well.

Super scary.

That how you want to make history.

But go ahead. Yeah. No, not at all.

And it
it was like the first week of March.

And what happened
was I ended up becoming very sick,

spent a couple of days in the hospital,
and from there I was fortunate to recover,

although I had some friends
who at the same time called it

that didn't didn't

really survive it, which was unfortunate.

But after coming out of COVID,
it made me look at things

a bit differently
as it related to our company.

And a lot of
it was really navigating through

how do we continue to operate a company
while keeping people safe

at the same time?

And is the difference
in construction safety?

When you think about, hey,
we never want to go go home every day

same way that came.

But when you think about COVID,
we were looking at literally

the idea that

myself, my father,
any of our key employees in over our staff

period, could tomorrow
get sick and not be here.

Excuse me.

And so with that being said,

the defining moment for us was

was do we continue operating our company
as we always have, Right?

Or do we really look at how we can be

transformative and flexible to make sure
that we're keeping people safe,

but we're putting our our
our people first and foremost.

And so from that perspective,
it was one of those things

where we were
one of the first companies to shut down.

That was a decision that I made early on.

I was actually still in the hospital
at that point when I made that call.

But not just that, but

I would say we

were one of the first companies prior
to knowing if there would be help

from the government

or anything else to say, hey,
we were going to keep everyone on payroll.

We wanted to keep everybody at home safe
and whatever losses

we incurred, we were willing to

to accept that just based on the fact
of how close it hit us.

And so a defining moment from that

perspective was really

not necessarily

taking what I would say is the easy route.

And then also being one of the first
to make a decision like that, which is

during those times of cold, it was really
something that we had never faced.

So the fact that we were talking about
shutting down a construction company,

telling our clients
that we were shutting down our job sites,

those were not easy conversations.
How'd that go?

I mean, it's it's it became an easier
conversation, I imagine, when

when when the
government followed with that decision.

But you made that decision before it.

It was mainstream.

How did you walk through a conversation
like that with clients?

Like that?

Seems like a hard conversation.

Yeah, so

I can joke about it
now, but the week leading up to me

testing positive,
I actually had meetings with, I would say

70% of my clients.

Are there in person. In person.

So they did so well.
They didn't get COVID,

but it was a situation
where they were pretty worried.

So they started shutting down
their offices due to the exposure.

So it hit home
a bit different for them as well.

But it was still a different conversation

when you talk about their own offices
compared to their dollars.

Right? So yeah. Exactly.

Right. And so.

That's when you really get to see people's

principles,
not when people what they had real.

Values.

And real values, like when you have to
actually sacrifice something for real.

Absolutely.

Those are your values,
not what you say your values are,

but what you're willing to sacrifice
shows your values.

Absolutely.

So for the most part, it went over well.

It was it was so fluid and so fast moving.

By the time some of our clients
had an opportunity to even digest it.

I mean, we were a couple of days
past the conversation

and things had progressed even more so

fortunately, it went well.

I feel like from that perspective
we definitely saved save some lives.

Most likely we have about 500 people
that work for us on a daily basis.

Well, and

and when you look at our current numbers
as a company, we're pretty proud

that through that that that hardest time
from March through, say,

June, July we were pretty low

in terms of positive cases.

Did it
make you feel better about your mortality?

A little bit more.
I know it did for. Oh, absolutely. Yeah.

So so I have to tell you.

But but finish that point too, and end up
after you're done with that.

Go ahead. You're finished. Yeah. So.

Oh, no, no, no.

So I have to tell you, I'm 43.

I was 40 at the time.

Excuse me. And

and up until that point,
I never thought about my own mortality.

Right? Yeah. We usually don't. Write.

And it wasn't until I went to the hospital
and I was.

Excuse me, I was locked in a

a and isolation room
with no human contact whatsoever.

I had a nurse
come check on me once every 4 to 5 hours,

and I was in the hospital
for two and a half days.

And it's
not until you're in that room by yourself

and you really don't know what's going on.

People are coming in
when they do come in, terribly afraid

that it makes you start to look at things
differently, say, wow, like,

I mean, this is not only serious, but

the fact that you don't
have your family to support you,

you don't have your friends,

you don't have human contact which which
which by itself goes a long way.

Yeah,

really made me think about

my own mortality.

I mean, those nights that I were, that
those two nights

I was in the hospital,
I mean, I spent all night, both nights

praying just a
if for some reason I'm not here tomorrow,

that hopefully I've done

all of the things that I needed to do
while I was here

to make
make sure that I was in a good place.

So, yeah, as a 40 year old,
those are tough thoughts

and tough and tough experience is

that most times we don't have to face
until we get older, right?

Yeah.

So did it did it
make you approach anything differently

in terms of how you do business
or your personal life?

Like to talk about that? Like what?

How did that make you changed
in terms of your day to day

execution practices
or just personal limitations?

Yeah. So from a business perspective,

I put more

of a focus on work life
balance first and foremost, right?

Because

no matter how much money you make,

how much success you have, right,
the only thing you leave this earth with

is you're leaving people with the memories

that you have had with that person
or those people.

And it made me think that we oftentimes
spend so much time

worrying about work or stressing
about things we can't control.

And always on this constant chase
for achievement and success,

which is great, but at the end of the day,
the most precious thing you have

is your time.

You can't sell it,
you can't trade it, can't buy it, right?

It's the most precious commodity.

And it made me think more about the work
life balance for my employees.

Like I try to do everything possible

to make sure that they understand that
I support them.

If there's events
they have with their children

or their family
that takes away from from work.

I understand.

My whole thing is, hey, you have a job to
do as long as you get it done.

I'm okay with that.

But I've. Never I've never
I've never as you. Catch imagine levels.

How do you do that?

Like, but like, how have you found
the balance with work life balance?

Seriously?
Like what are practical things you do?

I haven't found this balance yet,
so I'm asking where is the body then?

Like because you've obviously had success.

For me,
obviously that was very intentional.

It was very intentional.

It used to be where I would kind of have

a little bit of guilt
when I would go on vacations

or I would travel or just decompress

my role as CEO and president.

I can never just turn it off.
Right. Exactly.

Like I can think back to
I was in the Maldives one

time for my 40th, actually,
and I was there for two weeks.

And literally I was answering emails
and taking calls for days.

Right.

But what I've learned to do,
though, is really be more intentional

on on what what what brings me joy.

And doing that and for me is travel

where I feel at this point
I can be present with my company.

I've done a great job of of establishing
an executive team

that makes sure that
from our strategic vision to

our daily task are executed in a way
where it gives me

more time that I can still do things
that I like to do.

But also it allows me to have a pulse

on the company
still and pulls Colgate right?

Like now we're on Zoom.

There's so much you can do
and not necessarily be in the office

every day and still get your work
done and be successful.

So for me, the work life
balance has been more

just the intentionality of
of getting up and going.

Because when I come back, I'm rejuvenated.

I'm ready to go.

Yeah, but yeah.

So do you have any habits that you do that
keep you grounded, are

motivated, are streamlined, that that are
really important for you as an example?

Yeah.

I would say for me
it's the values of my family.

So it's right.

So what happened?
So let's talk about that. So you still,

you know,

at at a funeral I heard this statement
and I repeated it at my sister's funeral,

as well as my grandmother,
as well as at my grandmother's funeral.

You know, the days are long,
but the years are short.

And so. Right.

But so it's very I think

it takes some very intentional work
to be present

and intentional day in and day out
and not let the years go by.

What is it that you do to be intentional
then, with your family to keep those?

Do you have any like habits
that roots you in that.

Sort of excuse me, I would say

I don't necessarily
think I have any habits that route me in

to that more than it is

me never forgetting where my family comes
from.

Right? Right.

And so I say that because

my mother is one of nine,
my father is one of ten.

So I grew up with a ton of.

So you're not married.
You're not. Married.

Cousins, Divorce. Divorce.

Okay, Yeah, that's that.

That's so you're you're talking about
your you're you're you're

the infrastructure

you come from from your family
and you have a strong family background.

Got it. Okay. Yeah.

And so my mother comes from.

You have kids?

I have two boys. Okay, boys. Yep. Yeah.

And so just coming from a large family
like that, we always really

were super close. Right?

But when you think about the story
of my grandfather, my father's father,

my grandparents migrated from Tupelo,
Mississippi, during the Jim Crow era.

You have to go to Michigan
to have an opportunity to work, right?

So my grandfather worked in the factory.

My grandparents had

middle school

or lower high school educations

and raised ten kids off of a factory
salary right.

And my father tells the story that

we that they never had much money,
but they were rich and love.

They were always rich in love. Right.

And me growing up as the grandchild,
I got a chance to see that right.

And so the success that we've had in
our business has been amazing.

But for myself and my father, we're still

two guys that grew up in this family
that didn't have much.

My father stories no different.

My mother and father were high school
sweethearts,

went to prom together
and all that stuff went off to school

and my mother got pregnant with me
their sophomore year,

so my father had to drop out of school
and figure out a career

and decided
he wanted to become a carpenter and.

My father a laborer.
So we have a lot in common.

Yeah. Yeah.

And so basically went
through apprenticeship

school, became an apprentice,
and then he went on to be a.

Journeyman.

And a foreman after that, and

after about eight or nine years, decided
he wanted to create his own company.

And and that is such an awesome story.

You know, I want to read so
part of what I do also in

with the Labors
International Union and Muscle,

my father has had a similar experience
and he's he's not an exact executive

with the Labor International Union.

But what I think is so important
about what you said

is I think a lot of black businesses
almost say it straight.

What we get wrong
is that they try to skip the process.

Absolutely.

There is no shortcut like your father,
what you just went through.

Like I know so many people
typically in construction, right.

Is this a central problem
that I see with black owned company?

I'm just being straight
up, right. I agree.

Some of us go straight to it.

We like, okay,
we just want to get straight

to being getting the $10 million contract.

And what they do is they shortcut it,
letting somebody else be the lead.

And they don't build the
they don't build the skill set,

they don't build the infrastructure.

They don't build the knowledge capability
and the business acumen

of what it takes to build a business.

And then when the contracts go away,
as they always do,

because they're just going to use you
for that.

You're quite. Right.

All right.

So your father, I just
this is very important, right?

He went through and actually got
because we we get

criticism like, you know,
whether you're nonunion no matter what.

Like we I believe in union, obviously,
but no matter what you need training.

You need to understand what you're doing.

And and so there is merit in training
and training yourself in the workforce.

And people want to jump out
without any level of necessary expertise.

And what they do
this is obviously it's across the board,

but I've seen this appeal so much, right?

Yeah, that
I just think it is worth pointing out that

there's no skip in the process.

Everybody looks at

social media and says that, you know,
that people think this stuff is instant.

You're comparing yourself
to to another person journey

that you probably don't know
the details of it.

So I just I just think it's a great point.

Yeah.

And so what's interesting
is he started the first company

and then he got an opportunity, which was

the first company that he did was drywall
and metals.

The second company
that he got an opportunity to create

was a general contracting
construction management company.

And then after that, he ended up
creating a glass and glazing company

and then a carpenter and

excuse me, carpet and flooring company.

And then we acquired
our electrical company in 2011.

Yeah.

And it was all based on

just the opportunities,
but to do it the right way, like you said.

So he took the risk.

He didn't have a minority partner

who was bankrolling the operation
and really made.

Him and. Was in the. Money. Exactly.

Because most devastated will start.

Right, Right, right.

It is a front for the first times. Right?

That was a front. Right.

And so it's funny when you say
you can't cheat the process, right?

Because even my own journey,
although I didn't have the same journey

as my father, I went to college
for what I'm doing now. So

University of Michigan.

So an environmental engineering.

Electrical engineering as my dad speaks.

All right.

Yeah.

And so when I was done, though,

and I worked for the company,
I started entry level

and I literally have held at least

80% of the job roles in our business.

And not just that, but when my father felt
it was time to train me for leadership,

he ended up bringing in a guy
who had recently sold his construction

company to an international company,

and he brought him in as president.

It was a four year program from day one.

We knew it would be a four year program.

Yeah, we.

Brought him in to train me and then

Jim CO had over 40

to 50 years of experience at that point.

And so a year one, I was a fly
on the wall, I was in meetings.

I was. Yeah. Didn't know which way was up

and I was meeting your father.

My father would get along, Yeah. Yeah.

So I met, I met his contacts.

I was building my own contacts,
but I was in meetings just understanding

the dynamics of leadership In a year
or two, started

to get a little bit more comfortable
understanding certain things

still, and I am like, in
step with them shoulder to shoulder.

We're in meetings together,
we're planning together.

And by year three, I really was was,

was beginning to feel very comfortable
where at that point

he would ask me, hey, here's a situation
we have, what would you do?

What do you want to do?

And he would have me answer.

And if I was off base, he would walk me
through why I was off base.

But it helped me

get an opportunity to have the cognitive
thinking needed for leadership,

but have a backstop where it was a
where it was a free flowing,

comfortable environment
for me to learn and do so.

And then

also, man, it was tough.

I mean, it was many nights

I was up to three or four in the morning
reviewing 300 page contracts.

You have to
to like put my own notes to and comments

to come back and sit with him
that next morning at 8 a.m..

So walking through my cat, my comments

to see if I was correct, if I was off base
and he would walk me through

if it was something I missed or something
I looked at differently.

But it taught me so much
during those three years.

And then the fourth year was really at
a point where he was like, Hey, I'm here.

I'm a figurehead.

You make the calls, right? I'm not.

And if you're wrong, I'm

not going to even going to tell you
you're wrong,

but I'm not going to let you
get too far off base.

But if I have to take the heat,
I'll take the heat and so by year.

Go ahead.

What point in the relationship,
because I've had this with my father, too,

but what point in the relationship

did it?

Maybe the dynamic change
because obviously he's a mentor mentee

father figure, but then it comes a point
where you also, I'm

sure, bring different ideas,
different concepts.

Oh, you can you can push back on them.

Yeah. Like how to get to that.
Tell me that dynamic.

So it's not there yet.
You're still not there.

I'm not there, you know. So.

So, so year four was at the point where.

I was like, You're not there.
You guys are still on. Okay.

Yeah.

So year four, we're still like,
I'm still training, making decisions for

the company under the guise of my mentor
who was brought in to train me.

Right.

And so by the end of year four,
I was like, okay,

I'm charged
up, ready to go, Let's do this.

And so when it was time to make
the transition, when my mentor retired

and I assumed the
the position at the time a president,

it wasn't
like I had a deer in the headlights.

Sure.

And I was like,
all right, I know what I want to do.

I have a plan.

And our like my first year
I saved our company almost $650,000

by just renegotiating some of our contract

with a few of our employees
that were just bad contracts.

Right.

And it gave the
the employees more money to take home.

But it saved us money on our side as well.

And so

so then that led into the transition
from me being the understudy

to now the leader right now
having to interface

directly with my father
as the leader of the company.

Right, Right.

And what I love about my father is he's
never been a guy that's been overbearing.

Oftentimes when you think
about those transitions from G1 or G2.

Yeah, it's tough.

Extremely tough, tough man.

The best thing that happened to me

was my father going out to hire
someone to train me so we could maintain

our father son relationship,
which is amazing.

But then it allowed me

to do all of the stuff
that I needed to do behind the curtain.

So when I was in this role,
he could respect me differently and not

look at me just as a son, but know that
I was ready for the task at hand.

And so

as so as we progressed through that,

it was very soon thereafter
that I started challenging

some of the status quo processes
or things that the company had.

But that's the case.

What happened there?

Like what was that
had to be some challenge there.

But people were,
you know, are used to a certain way.

And how did that work out? Like
how did you go?

So to my father's credit, it was

excuse me, it was a very easy actually.

Okay. So I remember vividly.

He did a good job,

I guess, is that
you kind of ask the question

because that for years in between

kind of helps provide some buffer versus
being like an immediate thing

and kind of like a culture shock
your father properly so,

and you also properly took the instruction

because people that you could to say
like, I'm ready to go.

But but I really respect the fact
that the generational wealth

building and the ability to keep it
that legacy, part of what

we also should not be ashamed of as black
people is our story

is not a poverty story.

It's not like, Oh, right.

I feel as if
sometimes we are shamed in certain rooms,

if we've had any success
or any opportunities handed

or I guess provided by

our father and our parents
and I think is like, that's the point.

Like,
that's what we are aiming for literally.

So it is the point.

It is what most cultures do.

Yeah, right.

Only we say to each other for it,
this is what I'm

like it. Yeah. Yeah.

And I think for me
over the last two or three years

I've been unapologetic about
this should be right.

I've gotten that way too. I'm like,
I tell people, do.

My father helped me. Yes.
Didn't do everything. No.

But the point of a parent is literally
the only job,

I think, is to make sure your kids start
from a better place than you.

Did it have more knowledge than you did?

That's it.

That's the time.

And and what I say with that, Rob, is

and I just had

this this conversation last week.

It's great to have the opportunity.

Right.

So what my father did for me,
what I'm doing for my kids,

is providing that opportunity.

Once you get that opportunity,
you still it's still requires hard work.

Hard work.

You know. That's easy successful, right?

I mean, it's hard
It's really hard to like it.

Yeah.

And I think people think because
you had an opportunity that makes it easy.

That's what I.

Like most times.
It makes it harder, right?

Because I can tell you, growing up
through the company as I was rising

in my career, I was always looked
at differently than the rest.

Of course, employees
because they were waiting on me

to mess up where they were waiting on me
to not work as hard.

And so I always had to be twice
as good, work twice as hard,

just so I was never viewed as,
Hey, this is just the son of the owner.

And kudos to your father for
for also instilling that in you because,

you know, you could have viewed it
from an entitlement point of view.

You could have that's not an uncommon
thing for anybody to to do.

So that's the hard

part is going to be for your kids
to get that because the third generation.

That's the tough. One.

That's the tough part
because they've never had.

That is the tough one.

Yeah. Because like we we sell it.

We come across similar places.

Like, I didn't grow up rich,
but I wasn't poor, right?

We were middle class.

And then my parents
started doing a little better

later in life.

But kids that I've always had generally
like is a little bit different, right?

Because it's actually harder, more
challenging to raise your kids if you have

it really hard

to, you know, have an Yeah, that's so
but if you have a little more than most,

then it becomes challenging
to keep your kids expectations.

Yeah, from not being a title
like I could just take it slow with.

So yeah.

So, so for me growing up that that truly

was the best part of like my,

my like childhood
was that I got a chance to see to

two sides to life, basically.

Right. Yeah.

And I say that
because we grew up very much,

I would say lower middle class.

As my father was starting

the business, it was oftentimes
very where he wouldn't take paychecks.

Right. That's how it works,
especially if you started off.

Yeah, I got to tech start up.

Believe me, that's still working.

Yeah. Yeah. So yeah.

And then by like I would say
around the time I was seventh grade,

my parents wanted to put me
into private school.

Yeah.

Which was the best thing
that happened for me.

But I remember being a kid,
I would get notices at home that

if my tuition wasn't paid in two weeks
or a week, I couldn't come back to school.

Right? So I saw that side of it.

It wasn't until high school.

That you had a David Chappelle life.

Yeah, like, yeah, yeah, yeah.

You're, you know,
you don't feel a difference

that you go around people
that actually have money, right?

Right.

Yeah.

And so, so high school like junior
high high school, private school.

I had my friends from the neighborhood
where I lived.

Then I had my friends from school
who were living in the suburbs.

And I would go to their house
and they had indoor gyms and indoor

pools in their house.

This was back in the nineties, right?

Early nineties.

But then I would come back
to the neighborhood and we would try to

figure out how to scrub up
$5 to go get some juice and cookies.

Right.

And so I got a chance to see both sides.

But what it did for me was that it
normalize

the fact that it's okay
to have nice things.

It's okay to strive for that.

So it gave me the sense of drive
that, hey,

I want to not only take the opportunity
that I have, but I want to grow that.

But also with that, there's things that I,

I like that I know that
I've seen that I want to accomplish. And

and that's been one of the

biggest drivers for me is like,
I don't like to lose.

I love to win.

I like to prove people wrong.

And ultimately
everything that I'm doing is

for the betterment of our family
as a whole.

So my parents, my sister,

my kids, my future grandkids
at some point, etc.,

but also at the same time bettering

the lives of people around me
to where like, it's no fun

if you're the one winning
and you look and everyone else is losing.

But how?

But how can I take the opportunity
that I've been provided

to pull people up with me?

Yeah, in various ways,
which is what we've done

through our core business, through our

Giving scholarships list goes on.

But it's just a core value and principle.

I want to get to some Rapidfire questions
as we get ready.

Sure. Go ahead.

What your most what's your most important
accomplishment or highlight

from both personally will say,
but also for the business with breaker.

Like what is it?

Yeah.

Personally I would say it's just

and raising my two boys
and being there for them.

Although

I'm busy to carve out that time
that I still make time to make sure

that I'm out there for sports games,
they're events for school, etc.

So it's just being a good father
first and foremost.

Professionally,
I would say the biggest accomplishment

has really been

just the fact of being able
to establish my own name

recognition and respect in the market
after my father.

Right. All right.

What advice would you give your younger
self and what advice would you ignore.

That advice to give my younger self.

Be patient, be patient.

What advice would you have?

Nor ignore?

You must go on.

It's okay to disrupt.

All right.

That's a good choice. All right.

How about how about what is
what's an important truth?

You have

that very few people agree with you on.

Wow. And

I can tell you

an important truth that I have that
I've been amplifying over the last year.

And I'm going to continue to amplify.

Can't necessarily
say people disagree with me on it,

but it's the fact that one of my

my goals at this point is really to,

uh, to help people become comfortable
with the uncomfortable conversations.

And I say that because, like,
when you think about what we

we face as a like, as black people,
oftentimes the conversations our

our had as it relates to the history
from from slavery

to Jim Crow to segregation and

the like, drug laws
and all of the stuff that comes with it of

just just all of the stuff
that has kind of been put in motion

to put us in the place that we've been in,
that we are always playing catch up.

And I feel that

people are more comfortable
having those uncomfortable conversations.

It will allow us to have empathy
for each other in different ways.

That then helps to unite us as a people.

Right? Right.

Look at how divisive things are right now
oftentimes

is because people
don't understand the history

or where we come from or what we've done
or what that person has has gone through.

And as a result, you live in this world of
of like just what you know,

but you don't really have an opportunity
to understand the next person.

Yeah. So.

All right, final question.

Your motto or logo that says who you are
summarizes what you believe.

What would that motto be and why?

Oh, man, that's a great question.

Right?

Oh, I would

I would say

integrity,

respect, faith

and love.

All right.

Larry Brinker, good to have you on, man.

Thank you. It's been a pleasure, Rob.

And I wish you the best with what you have
going and with your podcast.

And thank you for the opportunity
to be a part of it today.