What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
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This podcast is brought to you by Podpro Australia.
Social media, Google, email marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to clarity. With the Meaningful Marketing Podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business, all infused with a healthy dose of motivation.
Let's do this.
Hello, and welcome back to another episode of the Meaningful Marketing Podcast. This is Chantel Gerardy, your host, and today I'm joined by Adam Bell from POD Pro Australia. Hey, Adam. How are you?
I'm really well. Thanks for having me on the Meaningful Marketing Podcast. Very excited to be
here. Super, super excited.
So for those of you who don't know, Adam is the producer of this podcast and I'll start by saying that one of the hardest things I've ever had to do was come up with a name. But we got there in the end and I'm so, so super excited. It's kind of like a tattoo. It's one of those things that you're going to be.
Likes to have to stick with it forever. And the Meaningful Marketing podcast, I just felt was something that I truly resonated with. So thank you with your support in helping me with that.
Look, I think it's a good name. It is. And your marketing is meaningful, so, uh, it hits the, hits the spot.
Yeah. Thanks so much. So tell us a little bit about yourself. How did you fall into podcast producing?
Okay. You're right. It is something I actually fell into, with most of the things in my life. But look, I've had a long history and background experience in, I guess, mainstream marketing, communication and sales.
And, but I've always loved to talk, try and get a word in today. Well, actually both of us do. So, this could be interesting as we get going, love to talk and love podcast. And it occurred to me. As I worked for someone who had a podcast studio and was producing a lot of podcasts, for himself and his businesses, that there was a, there was an opening in the market to use podcasting, that, that platform.
It was a very effective way to get messages across. And no one was using it. , and still not many, are using it because we've got this, this view of podcasts that they're for entertainment, that they're for, you know, you listen for about cooking, you listen about a sport, you listen to Hamish and Andy and, so it's all about entertainment.
But, I worked out that there was this system. There was this, ability to use it to actually get your marketing message across. But you've got to think about it very differently to the way we do think about podcasts. And that led me into, getting my own studio and, and putting together podcast marketing packages.
Yeah, that's awesome. And what I take from all of that is that you have to have a strategy, an overall strategy of how you're gonna, how you're actually going to do this thing. Because for me, I was already creating, video, vlogs, you know, on a weekly basis and uploading them to YouTube. But I was missing that gap in the podcast marketing space.
And I know that when we first started out, I was like, Oh no, I want to do 30 minutes to one hour because I can talk, you know, about so many things. But when we had a look at it, it was like, Oh, it's rather short, sharp, get your information out there and people can consume it whilst they're driving their kids to school, whilst they're going for a 5K run, you know, and they can get all the education and things that they need to do while they're doing it.
So, yeah, it's been an amazing tool for that.
Oh, look, absolutely. And that's, look, there's a couple of things to unpack there. Yes, short, sharp messages, 8 to 12 minutes is the, the hotspot there. And the reason for that. is that whether it be marketing, whether it be recruitment, whether I do this for businesses, real estate, look, as much as we all love and are passionate about our own businesses, they're not what I call passion podcasts.
They're not something that people want to hear and listen to absolutely every, it's more about high value content on demand when your listeners, you, when your audience wants to hear it. So, you know, you come across one of your clients, you've built now a, A library of high value content on everything you do, but broken down into small, consumable bits in 8 to 12 minute episodes, predominantly, where someone can go and look and say, I do want to know about Facebook marketing, and get a short, sharp, really concise message on that, and, or, you know, something else that, you know, blogs, what, you know, website, content.
And so, It's there at any point, and the real key to podcast marketing is a couple of things here. It is the only platform that allows you to get quite a long message across to your audience, where they consume it. 80, more than 80 percent of podcasts that are started to listen to, listen to all or most of, and where else can you get across a message to somebody for, you know, 8 to 12 minutes or more?
And the reason for that is because you're not asking them to stop and take time out of their day to give you 100 percent of their attention. There's three times a podcast to listen to, 95 in Australia. And that is. In the car, which is most of them, when people are exercising, so a dog walk, or a, a gym session, or when they're preparing food.
That's when people listen. So, they're not tempted to actually press stop and, or flick on, they're doing something else. And that's the power, that's the huge power of it. They do want to, most businesses would know, You know, they do want to hear your message. They've come to you for a reason, but they're so time poor.
They don't want to read a long email, stopping to watch a video. But this is one way they can consume it, and not take time out of their day. Pop it on in the car on the way home.
Yeah, so there's so many good things in there. And, so for us personally, like if a client comes to me or even a prospect, let's go with a prospect.
Prospect comes to me and they say, I'm thinking about working with you. I'm really struggling in this area. And for whatever reason, they may not go ahead. right then and there. I can simply flick them across a couple of my podcasts, send them through to them and go, look, you said you were struggling with Google.
Here's a podcast on Google and how to manage a Google profile. Go on and have a look. And, I had feedback. was probably last week or a couple days ago, somebody messaged me and said thank you so much, that podcast you gave me, I listened to it, I've applied it and I'm getting results. And that person is considering working with me based on the fact that they weren't quite sure if they were going ahead, but I've just given them something valuable that they were able to implement and now be able to, you know, build that know, like and trust and convince them then to move ahead and move forward with you.
So many good parts over there. So like anything, if you do a podcast, if you create a podcast and you put it up and you get it out there, at the end of the day, you have to do something with it because it doesn't just. grow, evolve, gain followers, get traction all on its own. So let's just talk about some of the assets or some of the ways that you can repurpose podcasts or the content of podcasts so that you can actually grow your online visibility because doing the podcast, having it on Spotify, having it on YouTube, having it on Apple, wherever you're going to have it, is not going to, it's not going to grow.
Absolutely not. And the point I make here is just what we're, what we've been talking about is you've got to think about this differently and it's not about having thousands of followers. Everyone thinks podcast, you've got to have thousands. You build an audience, let's just say to hundreds, then thousands, then hopefully hundreds of thousands of followers.
all dying to hear your next episode drop. That's not how podcast marketing works. You do have to, have to use it differently. So it is more than just a podcast in what we do and what we do with, obviously with the meaningful marketing podcast. And that is from every episode we will then go and repurpose it.
And so the things we do is obviously make short form video. So really highly engaging, you know, One of a bit of phrase click bait type videos chopped up from this because you do get fantastic content from podcasts, audios, audiograms, even quotes. But again, there's so much more from the transcript, you can then go and create a blog, which we all know is very helpful still for SEO.
So from every episode you produce, there's a blog. There's also we can create, you know, the. email that can go out to your list announcing what that podcast episode is all about. So the way we've implemented it with you and it works so well, you know, it's what I call the podcast marketing machine from each episode.
If you look at a weekly cycle, the episode drops, you are then promoting it and saturating your social media with That suite we've just talked about, videos, audios, quotes. You send an email out to your list with the, here, guess what, I've just dropped an episode on, the best platform to use for your business.
You've got the blog that goes up. It goes up on your website. It goes up on YouTube. And that is a seven day cycle all on one clear message. One clear, you know, piece of high value advice and, that you've got for your audience. Then the next week you do it all again. And as you do, you come in, you record once a month, and that's all that's required, and the rest just takes care of itself.
It works incredibly well, and I'm surprised that not more people or even more businesses like mine have been offering it.
Yeah, I think it does come down to, again, the strategy and I think so many people have set up a podcast and when it hasn't got the following or the traction, they go, you know, it's a waste of time.
I'm not going to do it. But like anything, it takes time to build, and it's, it has its own brand in itself. So it has to build and grow. So let's just talk about for a moment there. I mean, I have the absolute luxury of being able to come into an actual studio. I produce, normally about around three podcasts, once a month.
I come in and I record here in Burley on the Gold Coast. But for other businesses that, that want to do it themselves, what equipment would you recommend or what do you recommend? And. Is there any advice or something that you could give them to some support them with managing their own podcast?
Sure. Look, there's a bit to it. Look, the first thing I'd say in terms of equipment, just invest in a decent mic. You know, video, we're all used to seeing, you know, videos done by phones these days we're very used to, for want of a better phrase, amateur video. But the one thing you know is that most of this is gonna be actually consumed or, you know, audibly.
So you do notice. When somebody's just using their computer's mic or even just a, you know, the mic from your phone. So the one and only thing you really need in order to produce a, you know, a pretty decent podcast is a half decent mic. Put, put some money into that because, you, as I said, you do notice the difference when you hear.
You know, I still hear people's podcasts have gotten quite big, you know, have big followings and that you can still hear it's just a little tinny. But look, the other thing is creating a space, you know, where you do need to make sure that the acoustics are okay. The worst thing is to sound, sound tinny.
So whether that's your bedroom, whether that's, you know, but much better in a much more enclosed space, do it when, you know, at times when you're not going to be interrupted with it. The lawnmower isn't going off outside. So look, you are a bit, little bit hampered. I mean, I'd be saying late at night, do late at night when things are really quiet.
And, but, and so tips other than that, look, it is quite easy to do. Make sure you have a plan for what you are trying to achieve, a strategy, plan your episodes out, and be. short and concise. You want to get a clear message across. Don't waffle, especially if we talk with, we're talking this for businesses and I talk about my eight to 12 minute window, one because that's a time that you can, someone can listen in one bite in the car for a walk, but it also makes sure you get your message really concise because we all love what we do.
We all know we've got more to say, but. You definitely can do it from home, but they're the things to be aware of.
Yeah, for me personally, that was one of the reasons I delayed my podcast. Every year it was on my bucket list, to do it.
I always knew I wanted to do it. Every year just rolled over into the next year. And I went, I'm not going to do it. And it was mostly because of the lawnmower, because of the dogs barking in the background being interrupted. And I didn't want to have to do all the editing. So that's the other thing.
If you kind of have a plan, a strategy, and you know exactly what the topic is, what the outcome of the message is that you wanting to achieve from that. If you truly understand who your audience is and what they're paying, their aspirations and what they're struggling with right now, then you can talk.
directly to them and make sure that you're giving them that advice. Because I want to make sure that when people come on to my podcast as a guest, that they're going to actually leave having achieved something, be able to take away some action steps that they can actually apply. And for me, that's incredibly important because I have a lot of people reaching out Wanting to be in my podcast and all they want to do is pitch their business.
And for me it's around adding value to my audience because I'll say they're not going to come back.
Yep.
So that's really important for me.
See, another point I want to make here, and you do this very well and you've mentioned it earlier, it's thinking, again, coming back to thinking of this differently and use, using your, not having an audience waiting to hear it, but using it as a sales tool.
So, Like you said, pushing it out to a lead, whether you like or not, as soon as you've got a podcast, you go up in the estimations and authority level for anyone who sees that you've got a podcast. That's just the way we see podcasters, if you like. I call it push marketing. So wherever you get the opportunity to push an episode to somebody on a topic you've been talking about, say I've done it.
I've actually done a podcast on that an episode I'll shoot you through and you send it through on the phone. Up comes your podcast cover, with the title of exactly the problem they've been having. And whether they listened to it or not, they've gone, wow. And there's a, and you've given them a solution to their problem in a form that they can actually, consume easily that doesn't take time out of their day.
I'll give you another example. Now I do a podcast with a, an HR, an independent HR consultancy, a one man band. Now HR, and she admits, Is the most boring subject on the planet, but we all need it. We all need to know if we need to fire someone or if we need an employment contract or, you know, there's important pieces of advice that you need only at certain times.
Now she gets so many downloads but she pushes it out to everybody she talks to. So if she gets a call from anyone about having a, you know, holiday pay or whatever, I've done a podcast on that. I'll just shoot you through my episode because it might give you a bit more information that you need.
You know, I need to fire someone. I've actually done that. There's ways and means you need to do that. Here's my podcast pushing it out. And, This is really elevated her and yeah, her downloads are through the roof, but high value content when they need it, not thousands waiting to hear your next episode drop.
And, you do that very well as well.
Yeah, awesome. So two things out of that. Because for myself as a public speaker, as an MC, whenever I apply for these positions, they always want evidence of me speaking. So. Being able to show them my podcast is a great, gives me great credibility in that area.
And the second part of that, for those of you who know me, a strategy is the end in mind. And that means capturing an email address that is always for me. So the whole point of having a podcast is to make sure that you're getting somebody's, email address. Well, let's say a qualified person's email address and so that you can continue to know, build know, like and trust and then convert them into something.
And that is the whole purpose of the podcast. So it's about getting them to listen, to connect with you, for you to build your credibility, but of course then to convert. And that's what it is. So the true measure is not really the downloads. It's not really the reviews that you get. But are you actually getting customers from what you're doing?
And that for me is always the true measure of whether or not your marketing is working strategically and if it's meaningful. Meaning for you because you get clients, meaning for them because they're getting to work with you.
And the other part of being meaningful I think with having a podcast and for those of you who are listening regularly to You know, this podcast, I bet you feel, even if you've maybe never spoken or very, spoken very, a little bit to you, you get to know who you're listening to.
You know, everyone will know whether it's this podcast or any. Once you've listened to two or three episodes, you feel as though you know the person, you know their sense of humor, you know their personality. And that's one really key thing to podcasts that's really important. you know, can't go through a presentation.
It can't happen through, you know, a brochure. In a world where, if you've listened to another episode of this, you know, I love AI, but in a world where AI is taking over and you don't know what's what, who's saying what's real and what's not, this is a true way of human connection that, you know, you can't beat because how many people out there use you because of you?
Oh, 100%. 100%. I know I was at an event a couple weeks ago and a lady came up to me and she had the smile. She kept looking at me across the room and smiling. And then as I walked past her, she went, Chantal Jurati. And I went, yes. And I, you know, no idea who she was. And she's like, Oh, yeah. Oh my gosh, I listened to your podcast.
I feel like I know you and I mean, that is the power of podcasting, which is super awesome. So Adam, thank you so much for today. It's been an absolute blast. Could you please let everybody know how they can contact you?
Yeah, look, absolutely. My website is www.podproaustralia.com au. And you can reach out on socials or my, even my email address, Adam at Podproaustralia. com.au And, this yours is one of our, flagship shows, obviously. So, looking at this is an example of what we do for our clients. We're very proud of what we produce for Chantal. And, yeah, look, thanks for having me.
Yeah. Thank you so much. And for those of you a bit curious about looking at sort of the assets that pod pro Australia produces for us, jump onto my Instagram profile, which is Chantal. Gerardy online business marketing.
There are two Chantal. Gerardy. One is my personal brand. One is my business brand. So have a look at the business brand.
Looking at just saying.
Sorry. It's
worth looking at.
Yeah. But if you have a look at the business profile, you'll have a look at, at the assets that Adam actually produces for the podcast.
So thank you once again for coming. This is the meaningful marketing podcast. If you like this episode, please go ahead and rate us. Thanks for listening in. Meaningful marketing is all about you making your marketing meaningful. If you've enjoyed today's episode, please hit that subscribe button. But subscribing means that you won't miss out on future episodes all about marketing and motivation.
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