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The WP Minute brings you news about WordPress in under 5 minutes -- every week! Follow The WP Minute for the WordPress headlines before you get lost in the headlines. Hosted by Matt Medeiros, host of The Matt Report podcast.
It's the WP Minute.
Today we ask, Who's responsible
for WordPress marketing?
Coming up next.
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Josefa Hayden Champosi, Executive
Director of the WordPress Open Source
Project, posted an idea that shifts the
dynamics of the WordPress marketing team.
A call for a media core.
Also known as a dramatic shift.
It's still too early to tell if this
initiative will stick, so I won't
comment directly on the idea of a
media core officially at the moment.
Stay tuned to this space
as that story develops.
However, the shift begs the question, who
is responsible for WordPress marketing.
Let me TLDR it for you.
As my boss at Gravity Forms, Carl Hancock
says, quote, it's the entire ecosystem
and quote, something I agree with and
not just because he signs my paycheck.
The ecosystem as a whole has always
been the biggest driving force for
WordPress adoption because WordPress
is not a product first organization.
It's not a corporate entity.
It's open source software and community.
Sure.
It happens to be led by Matt
Mullenweg, who founded the
software, who also owns Automatic.
Can irritate us at times, but also
pours a tremendous amount of resources
into the project that we all enjoy.
Still doesn't make wordpress.
org a product first initiative.
There's no budget.
There's no access to crucial data.
There's no access to social channels
and the marketing team has no influence
on the direction of the project.
I'm sure I'm missing something else too.
How far could that official
marketing team take it?
It's an insurmountable task
I wouldn't want to take on.
Which leaves the marketing
of WordPress up to you and I.
You're an agency owner.
You're preaching to clients about
the advantages of WordPress.
You're a blogger.
You're telling people to own
their content and their platform.
You're a YouTuber.
You're teaching viewers
how to use WordPress.
You're a managed WordPress
hosting provider.
You're talking about how fast
and scalable WordPress is.
You're a plug in author.
You're selling on the idea
that That you're making a
good platform, even better.
You're a WordPress media outlet.
You're informing, educating, and
entertaining an audience about WordPress.
Whether we call it a marketing team
or a media core WordPress, biggest
marketing advantage advantages, even
in the face of Wix and Squarespace
Superbowl ads is us like it's always been.
So tell me how would you spread awareness
and brand positioning for WordPress?
Got a thought about the
WordPress media core hit reply.
And let me know
together with the repository coming up
in the repository email this week we
unpack the announcements that WordPress
is getting a media core and cover
do the woos big move to wordpress.
com plus the latest on
the upcoming WordPress 6.
5 release if you're not a subscriber yet.
To the repository email newsletter.
What are you waiting for?
Sign up at the repository dot email.
That's the repository dot email.
For more on what's happening in WordPress.
And what everyone's saying about it.
Now it's time for those important links.
More.
WordPress goodies for you this week.
As I mentioned at the top of the episode,
Josefa Hayden Champosi introduces
the idea of a WordPress media core.
WP Umbrella is getting hit with
another widespread phishing attack.
Marcus Burnett ponders if we
have a versus problem, us versus
them, WordPress versus whoever.
WordPress 6.
5 is coming next week.
Here's what's new.
According to Courtney Robertson,
also see the WordPress 6.
5 source of truth quiz, coincidentally
posted at Anne McCarthy's blog, wordpress.
com now supports GitHub deployments.
Be sure to register for using the
site editor in production for clients
hallway hangout coming next week.
Product owners optimize your read me file.
According to Matt Cromwell, master
WP newsletter is shifting focus to
focus on just AI, no longer WordPress.
Uh, at least for a majority of the
time is seemingly what that email said.
I discussed WordPress media with
Jonathan Deadwood from WP tonic and two
new videos from yours truly this week.
Use the global block styles to change
your blocks everywhere in WordPress.
And then also the one big
update coming to WordPress 6.
5 that I'm super excited about.
Check out the links to those videos
in the newsletter or the show notes.