Webinars 4 - Value

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Geraldine's Private Podcast

Step three of the webinar sales process
answers the elusive, how do you sell

without teaching The how on webinars.

So here's what I've done in the
value I, I wanna call step three.

The value phase, but I also am gonna
speak about the different formats

to creating the value and selling
and teaching without the how.

Okay, so you're gonna hear me
refer to it as the, the value

section in the format of the value.

All right, so I've, here's what I've done.

I've written out five formats of your
value ahead of time, but I really want

to encourage you to start thinking.

In formats, in value formats.

I want you to just start thinking
that way in a similar way that I

ask you in advanced selling to start
thinking in problem and solution.

The, the better you get when you're
writing copy, when you're selling.

To think inside that format, think here's
the problem, here's the solution, right?

And all the different variations.

When you train your brain to just
think that way, you'll be able

to come up with endless formats.

I'm just giving you five examples
that I've come up with with, um,

webinars that I've either done.

or webinars that I have
in the pipeline to do.

And so my content isn't, it isn't re,
it doesn't, it doesn't require me to

constrain down my content into this
very specific, one dimensional format.

It allows me to teach in a.

in a little bit of an unconstrained
way and truly communicate

the the in the clearest way.

The message I want to communicate,
I'm not hindered by, there's

only one format to do, right?

So the more you learn this and, and
the more you train your brain to.

Think in this way, the less hindered
you will be in your ability to teach

and to stay in the confines of not
teaching the how, but to really

branch out in your different styles
and different formats of teaching.

So I'm gonna give you five, but
I really want you to focus on

what's happening here in all.

What's the, the common theme in all
of these formats You're going to.

the problem solution format
from advanced selling.

You're going to see the five
step sales process from two K.

You're gonna see all of that really weaved
into just mastery of understanding what

has to happen in the value portion of
a, a training, whether it's a webinar

or a five day training, whatever.

It's okay.

So here's format W.

Format one of how you're going to
lay out your information, right?

So you're gonna start with what they
want and then what they do to get what

they want and why that doesn't work.

And what they actually need to
do to get what they want and

why that actually does work.

The skills they, that will, they
will need in order to make that work.

To make the process work.

And then the results it will.

Okay, so I'm gonna give you an example.

I recommend taking a screenshot of
this, um, so that you have this on hand.

We're gonna go through five of them.

Um, okay.

So here's the way that I would, I would
walk, I would talk you through this one.

So, what life coaches want is they
want to make money, they want to have

clients and they wanna spend their time.

Coaching people.

Like that's what they really wanna do.

And so what they try to do to get
it is they try to set up shop.

They're like, once I set up
shop, then clients will come and

then I can coach them, right?

And they do a lot of different
things to try to set up shop.

They research a bunch, they get certified,
they try to come up with a niche and then

a one liner for a niche, and then they.

Find those people and they have business
cards and they create a website,

and they create a podcast, and they
spend all of this time setting up

shop and none of it interacting with
humans, which is why it doesn't work.

What they need to be doing is before they
do any of that, they need to be getting

out and interacting with humans, right?

Why it works is the only way
they're gonna sign a client is

through a human interaction.

Right.

And the sooner they get out interacting
with humans, the better they're going

to get at at interacting with humans.

They're going to fail a lot.

They're gonna gain a lot of experience.

So the skills they need is they need to
learn how to meet new people and how to

communicate that, um, what they offer.

And to tell people, I'm a life
coach and actually believe it,

and they need to learn how to.

Set up a consult right
then and there on the spot.

They need to know how to do a
consult and they need to know

how to overcome objections.

And if they have just those skills
and none of the other stuff,

they can make a lot of money.

So the results that learning those
skills will create are clients reaching

out to them, having a wide audience of
people to speak to on a daily basis,

and offer value ahead of time and
give transformations ahead of time.

The bigger their audience and the bigger
people they're impacting, the more

people they'll have coming to them.

And then the better they get at
consults, the less people they'll

need, cuz they'll just convert those
people that they get on the phone.

So they'll have paying clients
and they'll get to be coaching

and doing what they love.

Okay, that's format number one.

Format number two.

Right is, and you can put
something before here.

It could be what they want.

And then here's the problem, right?

I started out a webinar once though,
and I said, you know, here's the

problems that Mo, here's what I see
after coaching thousands of coaches.

Here's what I'm seeing, right?

So I start explaining the problem and
I say, What I'm seeing is most coaches

take too long to start making money.

This is the problem, okay?

So they may not even know
that that's their problem.

I just presented to them right away.

I say, Mo, most coaches take too long
to make money, and they take too long

to make money because they do too
many, too much of the wrong thing and

not enough of the right thing, right?

So now I'm showing them there's a
problem that they may not even be aware.

And then I tell them
why this exists, right?

I tell them that it exists because
their brain is afraid of failure.

Brains are trained to avoid anything
uncomfortable, anything unknown.

And so their brain really wants
them to do really safe things.

So they do too much of what they're doing.

That's too much of that won't get them.

What they want is researching and learning
and all this passive action, right?

Um, so how they try.

Solve for this problem is a lot of
passive action, and why it doesn't

work is, again, it's not actual
action that turns into results, right?

It gives them knowledge, but it
doesn't give them experience.

So what's ultimately created is a ton of
knowledge and a fancy looking business.

With no clients to coach and no
experience coaching those clients and

no experience selling to people and not
a lot of P people paying attention to

them, even though they look so fancy
and professional and all put together.

And so the alternative solution,
I see the pattern here, right?

The alternative solution
is to get really messy.

And be willing to be really
bad at selling and coaching.

Do it all wrong and evaluate as you do it
wrong in order to learn how to do right.

And why that works is it's the only
way to actually gain experience

and truly learn something.

How we know that we truly know something
is we have the results to prove it, right?

So we don't know anything about selling
coaching until we've sold coaching.

We don't know anything about
coaching clients until we've coached.

Right, and so then we can talk
about the necessary skills.

So you're gonna need to know,
again, I'm gonna list off all

the skills you're gonna need.

In fact, I think in this one, some
of the necessary skills I talked

about in this webinar wasn't even, I
talked about two different skill sets.

I talked about needing to
know how to market and to sell

and to overcome objections.

And I also talked about the
necessary skills of being able

to feel negative emotions, right?

To be able to feel resilience and.

And discipline all the
things that are required.

And I even told my students like,
listen, if you think you have to

have a certification, what if I
told you all you had to do is be

willing to feel these five emotions?

And if you're willing to feel these
five emotions, you'll do everything

that you need to do that will actually
work to create the result that you want.

And here are the results
that will be created.

I told them they'll get lots of.

So those aren't even good results.

So you're gonna get lots of nos, but
then you're gonna also get lots of yeses,

and then you're gonna get clients, and
then you're gonna coach those clients.

You're gonna gain experience and you're
gonna get better and better and better,

and you'll make more and more money.

Right?

So that's format number two.

All right.

Format number three, where they are,
that's where you're gonna start.

So you're just like, okay, if you're on
this webinar, here's where you might be.

Right?

And I can describe a brand new coach
and exactly where they're at, and then

I can tell them why they're there.

Right?

And so, for example, new coaches
often are stuck in a couple of

places, right where they are, right?

Then when they join me on a webinar.

Is they're trying to hone their niche.

They're trying to figure out
where they're gonna get certified.

They're trying to figure
out what their pricing is.

They're trying to create a program
from scratch, even though they've

never coached anyone before.

All right?

And why they're there is because they
believe that's the fastest way to success.

They believe that they can't coach a
client or that people won't buy from them.

Really that's what they believe is
people won't buy from them if they don't

have a program already put together
with worksheets and materials, and

it's a specific week by week process.

They believe, oh, and
they're in beta testing.

That's also where they are, and they
believe that they have to beta test

that program, and then they have to land
on the perfect right pricing for it.

Then they have to pick the exact right,
perfect human and be able to describe

that client avatar, that perfect human,
uh, very articulately in their marketing.

And they have to like really spend a lot
of time fleshing that person out, right?

And where they want to be is they
wanna be out in the world talking

to people about what coaching
is and the value of coaching.

Okay.

And then I can talk about what they've
tried that hasn't, Right, and give

them like, um, a couple of ideas.

Uh, so they've tried to do the website and
they've tried to, um, maybe they've even

tried to enroll people into this program,
but it's so specific that it won't, it

doesn't apply to most of the people that
they know in their, um, current networks.

And so it's not, you know, if they're
trying to find, I actually just coached

someone in two K the other day on this.

She picked a niche, but she
doesn't know anybody in that.

no one, and she's trying to get
in these groups, but these groups

won't allow her in because she
doesn't have the certification that

matches what these groups require.

Right?

And I told her, this
is problematic, right?

You've tried this and it isn't working.

She's tried a podcast, she's tried
a website, she's tried all the, the,

the business and a box think concepts
that she thinks will get her clients.

But here's why we know it hasn't
worked, is because she hasn't made any.

Right then it hasn't worked because
she doesn't, I, I told her like,

if you wanna niche down, you've
gotta know who those people are.

You have to have actual
contacts with those people.

You have to know where to find
them, and you can actually

engage with them immediately.

Right.

So then I'm gonna teach 'em
the process that does work.

Right.

Which is helping everybody.

Through general life coaching, helping
anyone and everyone talking a little

bit about everything and working
on finding your voice by getting

it out of you can't stay in, your
brain has to come outta your mouth.

You have to practice saying the things.

You have to practice explaining things.

You have to be able to explain the
value of a life coach a hundred

different ways to a hundred different
types of people in a way that's.

A hundred different ways
that are relevant to them.

Right.

And why this works is it makes you an
expert of explaining what a life coach is.

And the more clear you are on how you can
help someone, the, the e, the more comfort

they will feel to buy, the more trust
they will have and the less objections

they'll have to buying with you.

Right.

And then, so then I talk about
the experience that they will

have to have with that process.

Or the experience that they will
have with that process, right?

So I'll tell them like, listen, this
experience might be uncomfortable, but the

reason you're not making money is you're
trying to be comfortable and make money.

It doesn't work.

This experience will be highly
uncomfortable, but it'll

also be highly rewarding.

You will feel highly accomplished.

You will feel proud, right?

So I get to explain to them the way
that the experience will be and in.

If you add this line into your value
format, I wanna offer that it's

really profound to talk about the
experience in answering the thought

error they might have that keeps
them from wanting to do the work.

So I'm gonna give you an example of that.

If you, if you, if this
were weight coaching, right?

If someone was talking about weight
coaching, they might say, listen,

here's the experience you're
gonna have with this process.

You're actually gonna enjoy eating.

You're not going to feel deprived.

Right.

You're going to get to choose what
you eat without restriction, right?

You're gonna decide.

And, and the only experience you're
gonna have that's gonna feel bad is

honoring your own decisions that you made.

And that might be uncomfortable.

You're gonna have to sit in.

When your brain doesn't wanna honor those
decisions, then you're gonna have to be

willing to feel that negative emotion
or when an urge comes up that you didn't

plan for, and then you're gonna to.

Sit in that negative emotion.

So there's gonna be some negative emotion
that comes with it, but it's gonna be

a different negative emotion than you,
you think you're gonna experience.

You think you're gonna have deprivation.

You're never gonna be able to eat cookies.

You're never gonna be able to drink wine.

You're gonna have to go to holiday
parties and be miserable and watch

everybody else enjoying themselves.

While you don't.

You'll actually sometimes choose
not to eat the cake and the

cookies and you'll enjoy yourself.

You're actually gonna engage more in
dinners when you're out with friends.

You're gonna, you're gonna engage more
in the conversation and feel like you

were, you had more of an experience
than if you drank wine the whole time.

Right?

Here's the skills that
you'll need to develop.

You're just gonna need to develop
the ability to feel an urge.

You're gonna need to develop the ability
to, to not to honor your word, right?

To not give in to emotions and to
sit with them and to, um, feel what,

like anything in your life that you
might be buffering over, you're gonna

have to learn how to not buffer.

You're gonna have to learn.

To experience your life, experience the
joy, experience the stress, experience

the disappointment without using food.

Right to enhance that experience
or numb that experience.

Right.

And here's the results you'll create.

You'll be able to go to parties and you'll
make the decision to eat or drink or not.

And you'll love either decision.

You'll never feel deprived.

You'll lose the weight,
you'll eat exactly.

what you want to eat, you'll,
you just won't overeat.

So you won't have gas and burp a lot
and you won't feel stuffed and you

won't have regret spirals after you eat.

Right?

So, and that's the results you created.

So this format works.

I wanted to give you guys a couple
of different ways, but it really,

you wanna choose the format that just
works the best for what you want to

teach in that particular, All right.

Format number four.

So what they want, their perceived
problem, the, because they

perceive that's the problem.

This is the solution they perceive, and
these are the results that they create.

And then here's the actual problem,
the actual solution, the skills

they need to make that solution work
and the results they will create.

This one's very simple.

I did this format when I did.

how to sell any offer.

So I talked about what they want
is to sell a bunch of coaching,

make, make a bunch of money.

Their, what they think the problem
is, is their business doesn't look

professional enough and they have to
have the perfect client and they have

to have the perfect business set up and
they have to have the best training.

And so it's, it sends them
their perceived solution.

It sends them into what I
call the busy working triad.

And what happens is they spend a
lot of time trying to perfect the.

and the outward appearance of
their business and the outward

appearance of success, and they.

Make any money or actually
engage with any humans.

And so the actual problem is they need
to, or the AC and the actual solution

is they need, the problem is they're
not believing in themselves, their

offer and people's desire to want
that offer now and want it from them.

And so the solution is to work on
the sales triad, which is their

set of beliefs around their offer
and the value of their offer.

Selves being a life coach that's equipped
exactly as they are right then and there

to help someone and people's desire
and ability to pay them and that and

that they're looking for their offer
right now and they want it from them.

Right?

So the skills they need to develop in
order to really make that tr that sales

triad happen for them and to carry that
belief that will attract their clients

is they have to develop the the be they
have to develop the ability to talk

about coaching in a really compelling.

They have to be dynamic in their selling.

They have to be a
product of their product.

They have to be a walking example
that's inspiring to others.

They have to learn how to, um,
talk about the client's problem.

and the solution, and then
the process to getting there.

And they have to be able to do
that in a clear and concise way.

And they have to be able to overcome
people's objections or the thoughts

that get in the way from making them,
from helping them make the decision

to get the coaching And the results
that will create is a, a coaching

business full of clients, right?

So it's the same.

Almost have, you've heard me
say this is almost the the same

exact problem every single time.

The same exact solution, the same exact
way that they try to solve things,

but I teach them in different ways.

So if you look at how to sell any
offer, I took the, um, The story of

being a pitch artist and the art of
selling and the psychology of selling,

to talk about the busy working triad
and the sales triad, and I broke down

what happens in a show and I broke,
I broke down what happens with an

audience and then with how to start a
coaching business in five vital steps.

I, or a title similar to that.

I talked.

, they're, um, the five steps that
they spend a lot of time on during

their work week and how none of those
lead to clients, the five steps they

need to be spending their time on
and how that does lead to client.

And I talked a lot about failure.

I talked about the eight phases of
a coaching business, which we're

actually gonna talk about in format,
um, five, which is the most intricate

one I think that I have here.

Um, but I'm talking about
the exact same things.

It's the same problem.

Every time.

It's the same way they
try to solve the problem.

It's the same solution, but I'm,
I'm, I'm always attacking it with

different stories and different angles
and teaching little, subtle, little

different things here and there.

Um, with the Make Money's Life Coach
in three simple steps, I really

honed in on you don't need a niche
and you don't need a certification.

And that is some bullshit holding
you back from making money as a

coach and who you are right now.

What you have to offer is enough, right?

But again, it's really the same
problem and the same solution.

After you watch this segment, I
really encourage you, if you wanna

take the time to watch these webinars
that I've done, the five step sales

process, I would watch day one of that.

Um, and then watch the How to Sell Offer
and watch the five Vital Steps webinar.

And see how I've wo, I've really woven
the same exact problem in solution

over and over and over again in
different ways using these different

formats and using the different, um,
experiences coaches are having and

talking about it in a different way.

I've just added a little bit of
seasoning to each one, but it's

the same exact bones, truly.

Okay, so format number five is
what the problem is, the reason

it's a problem, why it occur.

, what actually needs to occur, why
it's the solution, the process

for the solution, why it works.

This one's interesting.

I also added in a teach one, two,
and three, so I'll talk about that.

In just a second.

It's like my supporting argument and
then I couldn't fit this one on one page.

So we're gonna go to this
next page, and then additional

needs for the process to work.

And then what will
happen when it does work?

The results that they'll get
to prove to them it's working.

Okay.

So this was the format of, um,
how to start a coaching business

and the five vital steps to
starting a coaching business.

Okay, so what the problem is, is the
five that they're spending their time

on, five things, research, um, getting
training, uh, building websites and

coming up with one sentences and
honing niches, something like that.

Um, and then I talked about why it's
a problem, is because it doesn't have

them interacting with other humans.

And why it occurs is because the brain
believes knowledge equals safety.

So it wants to keep them in safety.

So it wants to keep them
learning rather than doing, and

what actually needs to occur.

So I talked about that
being passive action.

And what action needs to
occur is massive action.

They need to be gaining experience, right?

But their brain believes experience
is bad because the only way to

gain experience is through failure.

So I tell them what they actually need
to be doing is a whole lot more failing.

Why It's the solution.

Is this the only way you gain?

You literally, the only way to get good
at something is by being bad at something.

Being bad often enough, and
evaluating and improving little

by little by little is what makes
you really, really, really good.

Right?

So the process for the solution
is that they get out, they meet

a ton of people, they interact
with people they bomb, they f.

Fail really miserably.

They do terrible consults.

They make terrible, they do have
terrible interactions with other

people, and then they evaluate and
get better and better and better.

And they work on their mindset.

They work on their presentation.

They work on their talking points.

They figure out where they
stumbled and where they need to

be better at explaining this.

They let people ask them
questions and let them.

Dump them so that they can go home
and think about, oh, how would I have

answered that question more smoothly?

Right.

And why it works is because it gets
them out there talking, gets them

out of their head, out of their
computer and into the actual world.

Being an actual life coach and
talking about the things life

coaches actually talk about.

And then the teachers here that I
did, I, I taught, Um, there were eight

phases to a coaching business, and I
told them that the first seven phases

of a coaching business are all hearing
nos, all different versions of nos.

I talked about how you'll have,
um, your audience won't engage

with you, then they'll engage with
you, but they won't book a consult.

Then they book a consult, they don't show
up, then they show up, but they don't buy.

Then they say yes, and then
they back out and say no.

Then they say yes and start and quit,
and then finally they say, Right.

And then I teach them that those
five, that those eight phases are

necessary and they're important and,
and they ha what they have to have

in order to make it through those
eight phases isn't a certification.

And it isn't the perfect nation.

It isn't a website or a beautiful
office, it's five emotions.

Right.

And then I go through discipline,
resilience, courage, desire.

Right?

I, I'm trying to think of
what the fifth one was.

But I give them five emotions that
they're gonna need to stay, to keep going

through those eight, those eight phases,
while seven of them are nos and failures

and how to keep going through that.

And then I talk about when you're,
when you're out there interacting with

humans, the third teach is that there's
only three things that can happen.

They say no.

They say yes, and then it turns into a no
or they say yes and they can experience

those things that's possible for them.

Like they can make it through those
things and it's easier to do those things.

It's easier to fail when you
know that those are the only

three outcomes you can get.

So what they, the additional things
they need when they're out there meeting

people and I tell them that the five
steps that they need to do, Instead of

the five steps they are doing is that they
need to meet people, tell them they're a

coach, they need to make offers to them.

They need to learn how to sell.

They need to, um, learn how to do a
consult and how to overcome objections.

And those are the only things they
need to make money as a coach.

Literally doesn't matter
if they're not certified.

Doesn't matter if they don't have a niche.

Doesn't matter if they
don't have a business card.

Doesn't matter if they don't have a.

It's all they need, right?

And then I tell them the additional skills
that they need and I list those out.

And then I say, what will happen when
you learn how to do, oh, I think I talk

about evaluating in the additional skills.

And then what will happen is you'll
get better and better and you'll,

and I even talk about how as they
evaluate it, they won't feel like

they're failing the whole time.

They'll feel accomplished because they'll
start seeing themselves get better.

They'll start seeing themselves not.

They'll be able to answer
questions faster and more clear.

They won't get stumped as much.

They won't struggle to talk and
they will be able to articulate

exactly what they want to articulate
and they will know exactly how

to communicate online to people.

They will, um, understand their
clients' problems better cuz they

will actually have gotten out and
talked to people and then they will

start having clearer communication.

People will start reaching out to
them to do coach, to do coaching.

They're gonna get nos, but they're
also gonna see that their consults are

getting better and better and better.

As they evaluate solely, they're gonna
start to get yeses and they're gonna

know that they're on track cuz they're
gonna be able to see which of the eight

phases they're in and they're gonna get
better and better and better at that.

Right?

So that is the fifth format, um, of
the different types of value formats.

So if you wanna borrow one of my five.

Feel free to do so if it gives you
less drama to just plug what you might

want in, um, to one of these formats.

I recommend if you have a
lot of fear about putting a

webinar together, do the format.

Number four is probably the most
simple, so just grab that one.

And then here's what I wanna offer is what
I do is I start with the basic format.

What I came up with, with number,
format number five, and these

supporting arguments that didn't
fit into a format I had, but I

wanted to teach those things, right?

So I just created a new format, right?

So if you find little things that you
wanna plug in and you're like, wait, but

I don't know how this is gonna make sense,
you'll get to create your own new format.

But this is what I mean
is you wanna be able to.

Put in the information that you want
to teach in your training and make it

work based on the bones of understanding
that you wanna take your client from

where they are and what they think
the problem is, um, to, and maybe what

they've tried to where they wanna be,
what the process is to getting there.

Right.

What skills they might need to
develop, and then the results that

will show them that they are there.

Right?

And that's what, that's when
you'll start leading into your.

Right.

So I want you to be willing
to try this a bunch.

I did probably 6, 7, 8 webinars before I
really understood this in such a way that

it started flowing outta me, and I was
able to create all of these formats and

I can even watch other people's webinars
and see what, like I can write their

formats down because now my brain just
thinks in formats, but it took some time.

So you have to be willing, should do a
webinar just for you guys on webinars.

You have to be willing to be.

You're gonna have to be willing for it
to be a little confusing, but I will

say having these formats is much better
than just don't teach the how, which is

all the information I had about webinars
and I had to figure it out from there.

All right.

If you follow these formats,
you will not teach the, you

won't coach on the how, right?

You're gonna teach the how in
the idea of you're gonna tell

them what the process is, right?

What the solution is.

You're gonna tell them the how, but
you're not gonna teach them the how.

You're not gonna walk them
in to the little steps of

how to do a consult, right?

So I'm not gonna say, oh,
you need to do a consult.

, here's what you do.

You do these five steps.

I'm not gonna start teaching them.

I'm not gonna start coaching them.

I'm just gonna show them so
that they know what it is.

And then if they want to dive in
further and they wanna actually do

that, how then they purchase your
program or your offer, your one on,

even if it's one-on-one coaching.

Right?

So you can do, um, when I was
actually preparing for this, I

think I even thought of one that.

It was this one, right?

Um, for one-on-one coaching.

I think this is a really great format.

Um, you know, where they
are super reactive to life.

Um, why, you know, they feel like they
don't have any control over their life.

They don't have any
control over the world.

Um, their life is just
kind of happening to them.

Why they're there, because no one's
ever taught us emotional management.

No one's ever taught us how to think
intentionally or how to watch our

brain and look for thoughts and decide
whether we wanna keep them or not.

No one's ever taught us
how to feel our emotions.

And where most people wanna be
is they wanna feel like they're

getting the most out of their life,
that they're actually present.

With the things that they're doing.

They want to feel fulfilled,
they wanna feel accomplished.

They want to feel like they have purpose
and that they're moving towards something.

And most humans wanna be contributing to
society and to other people in some way.

What they might have tried that hasn't
worked is they might have read a

bunch of personal development books.

They might have even, um, gone to
therapy and talked about their problems.

You know, and they might have, um,
you know, I dunno, you can come

up with, with other things, right?

The, all the things that they've tried,
um, they might have even tried to

control other people, get other people
to change, get the world to change.

They might have, um, ranted on
social media for an entire year

about a president, uh, trying
to control the president, right?

. Um, and why it hasn't worked is because
we unfortunately don't have the.

To change other people.

We can't get them to do
what we want them to do.

Right?

Um, where they, um, what they
might have tried is to impose

their manual on other people.

Right?

Um, and why does it work is
cuz we don't have that ability.

People's, our feelings can't jump into
the body of other people, other people's

feelings can't jump into our bodies.

So the process that works is
learning how to be aware of

your mind and watch your mind.

and learn how to decide whether you
want to think something and to create

new thoughts on purpose, to create
new feelings on purpose, to start

intentionally deciding what you're gonna
do and following through with that.

Learning how to honor your word,
learning how to feel the way you

wanna feel in your life ahead
of time before anything changes.

Why this works is it gives
you a hundred percent agency.

You only spend time thinking
about things you can control.

And when you only spend time
thinking about things you can

control, you actually move the
things that you can control, right?

It gives you so much more power.

You walk away and you walk around
in your life feeling so much more

empowered and your brain creates
things, solves things, does things

better when it feels empowered, right?

So the experience they'll have with
this process, they might think that it's

going to, um, Feel really, um, scary
and terrible and make them a person who

other people don't like and make, and
people will think they're selfish and

people won't recognize them anymore.

And what you'll tell them is
actually what will happen is your

people will be more inspired by you.

They'll get more of you.

, right, that they already love.

You'll just be less argumentative, less
angry, less confrontational, right?

You'll have a less need to
be right all of the time.

You'll have a, you won't need things
to go your way as much anymore.

You'll be able to go with the flow more.

You'll just be a more enjoyable version
of who you are, and you will enjoy your

life more, even if nothing changes.

But you'll also learn
how to change your life.

So here are the skills
you need to develop.

And you'll tell them the skills
that you teach as just a general

life coach, and here are the results
that you'll create and you'll show

them the general results, right?

So this can really work
with anything, right?

You just have to have the ability
to be willing to practice this a

lot, to be bad, to gain experience.

And eventually what will happen is
your brain will think and formats

the way that mine does, and you'll
be able to, this will also help your.

Right.

These could also be emails.

It will help you be in a sales
mindset that's communicating to

your clients the most effectively.

All right.

You're welcome.

We'll see you in the next module.