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How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
Has this ever happened to you? You had a lead enter your pipeline or a promising sales call, and then poof – they ghosted you! Whether it’s a potential client never following through or customers abandoning their cart at checkout, every business experiences this. It sure is frustrating, but here’s the good news: you can reconnect with those people and turn missed opportunities into success stories.
Here’s an easy way to win back lost leads and sales using my all-time favorite automated strategy: retargeting ads. Let’s dive in!
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Why Leads and Sales Are Lost
Use Retargeting Ads to Stay Top of Mind
Offer a Special Incentive for Returning Visitors
Use Abandoned Cart Emails to Reconnect
Use Chatbots to Follow Up
Why Leads and Sales Are Lost
Before we discuss the strategy, let’s examine why we lose leads and sales in the first place.
Timing: They weren’t ready to buy when you reached out.
Unclear Message: Your offer wasn’t clear or didn’t grab their attention.
Life Happened: They got distracted and forgot to follow up.
No Follow-Up: You didn’t reach out to keep the connection alive.
When you understand why, figuring out how to bring them back is more effortless. And don’t worry—most of these reasons have simple fixes that we’ll cover next.
RESOURCE: $10/Day Ad Strategy & Workbook ($9!)
Step 1: Use Retargeting Ads to Stay Top of Mind
Retargeting ads are one of the easiest ways to bring back visitors who didn’t book or purchase. These ads appear on social media or other websites to gently remind them about your business.
What to Include in Your Retargeting Ads:
A simple reminder about what you offer.
Eye-catching visuals that match your website branding.
A clear call-to-action (CTA) like “Book Now” or “Learn More.”
Example: “We saw you checking out our services—ready to take the next step? Click here to book your free consultation!”
Retargeting ads work because they reach people who have already shown interest. It’s a friendly nudge to come back when they forget.
Step 2: Offer a Special Incentive for Returning Visitors
Sometimes, all it takes is a small incentive to bring someone back. Craft an offer that people won’t want to ignore in case they miss it, such as:
A discount for booking within 24-48 hours.
A bonus gift for completing their purchase.
Example Ad Copy: “Forgot something? Complete your booking today and get 10% off your first service!”
The goal is to create urgency and make it worthwhile for them to act quickly. With retargeting, you can customize this offer to people who’ve visited specific pages, like a pricing page or cart.
Step 3: Use Abandoned Cart Emails to Reconnect
If someone adds items to their cart but doesn’t complete the purchase, an abandoned cart email is the perfect way to remind them and bring them back. These emails can be automated to send shortly after the cart is abandoned and can include personalized details to make them more effective.
What to Include in Abandoned Cart Emails:
A friendly reminder of what they left behind, including product names or images.
A small incentive is free shipping or a discount for completing the order.
Example Email Copy: “Hey [Name], we noticed you left [Product Name] in your cart. Don’t miss out—complete your purchase today and get 10% off! Click here to finish checking out.”
Abandoned cart emails work because they target people already close to buying. A little reminder is often all they need to follow through.
Step 4: Use Chatbots to Follow Up
Don’t rely on just one method. Combine retargeting ads with email follow-ups for a powerful one-two punch. When someone visits your site but doesn’t convert, send a follow-up email and run ads to reinforce the message.
Why Chatbots Work:
Chatbots are a great way to engage visitors who have questions or haven’t completed an action on your site. They can:
Answer common questions instantly, like “What’s included in this service?”
Guide users back to booking or checkout pages.
Offer exclusive deals or next steps based on their interactions.
Example: “Hi there! We noticed you’re interested in [service/product]. Can I help you complete your booking or answer any questions?”
Chatbots keep the conversation going in real time and make it easy for leads to take action without waiting.
Final Thoughts
Lost leads don’t have to stay lost. By using retargeting ads, personalized incentives, and valuable content, you can bring people back and turn missed sales into wins. Paid ads make it simple to reconnect with website visitors and gently guide them toward taking action.
Want to set up an easy system to win back leads? Download my free guide, The $10/day Ad Template, and learn how to pair ads with follow-ups for even better results.
FREE RESOURCE: The $10/Day Ad Template
Let’s turn those missed opportunities into success stories!
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