Holistic Home Service

You’ve done the inner work and claimed your title, but what happens when the path suddenly gets foggy and the old doubts creep back in? In this final episode of the Heroine’s Journey series, we move beyond theory into a tangible toolkit for navigating uncertainty without falling back into shame or self-blame.

Discover why willpower fails where systems succeed, how “parts work” can decode your internal conflicts, and why finding your specific tribe is the only antidote to isolation. If you’re ready to stop trying to think your way out of a structural problem and start using the right tools to clear the fog, this episode is your lighthouse.

Key Takeaways
  1. Feeling stuck on your heroine's journey doesn't mean you're broken; it often means you're navigating a broken structure that requires external tools, not just more willpower.
  2. A therapist who understands relational dynamics and a coach who knows the trades can provide the neutral mirror you need to name resentment without fear of judgment.
  3. Parts work reveals that your internal conflict isn't a flaw, but a clash between an ambitious adult self and a younger part trying to protect you from being seen.
  4. Willpower fails where systems succeed, so stop trying to force yourself out of the weeds and start building the structural constraints that make delegation inevitable.
  5. Isolation breeds internalization, but finding a community of women in construction dissolves the shame by proving your struggles are systemic, not unique.
  6. This podcast serves as your lighthouse when the path gets foggy, reminding you that you are a holistic being, not just a machine grinding out productivity.
  7. You cannot think your way out of a structural problem; sometimes the most spiritual act you can take is implementing a task management system or hiring support.
  8. The heroine's journey is a spiral, not a straight line, so expect to revisit these lessons with new clarity as you step into your power and income.
  9. Stop blaming yourself for industry headwinds and start using these five tools to navigate the fog with grace, sovereignty, and a clear sense of direction.
  10. Download "Which One Are You?" to identify your specific archetype and uncover the exact internal and external shifts needed to accelerate your journey from doer to director.

Resources
Ready to illuminate and take control of your Heroine's Journey as you scale your home service company? 
👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.

🖥️ viadeoduraa.com
🦋 Bluesky 

Other Episodes to Check Out

Credits
Edited by Error Jordan
Intro music by Error Jordan
Cover photo by Error Jordan

What is Holistic Home Service?

The construction industry knows how to talk about the tangible—build your team;  get off the tools; scale.

What gets less airtime is the internal work running underneath all of it — the identity shifts, the competing forces, the particular experience of the femme founder building alongside and within a male-dominated industry.

The Holistic Home Service Podcast is that conversation. 

Energetics and strategy and everything in between for the women leading home service businesses. 

As we rise, everything built around us does too.

Welcome welcome back to the Holistic Home Service Podcast.

We are on part four of the heroine's journey and this is the last episode, unless I'm feeling squirrely and drop a little bonus episode.

But we've talked about the heroine's journey and how that looks different in the home service space from the off the tools off the ladder journey that is so often talked about.

Talked about not internalizing the journey, giving you tools along your path to step into your next level.

Today I want to talk about what to do when the path gets foggy.

So we can do all the things, know all the things, but life will still life, right?

Things will come our way that maybe set us off course, seemingly set us off course or confuse us or we'll be heads in the weeds and look up and realize that we don't know exactly where we are, we're feeling discombobulated.

So I want to give you some tools to help navigate life when these things emerge.

So before I jump into your toolkit, I want to remind you that just because you feel stuck, just because things aren't working, doesn't mean you're bad at what you're doing.

It doesn't mean you're a bad person.

It doesn't mean that it's just you.

I think we go directly to what did I do wrong, why can I communicate this better?

Why isn't this going how I planned?

Again, let's remember the headwinds of the industry.

Let's remember years of programming in ourselves and others, right?

You are not broken, but sometimes the structure is.

Sometimes what has been is broken and that's why we're in this situation.

And there are absolutely pieces within us that we might shift or grow or let emerge more fully, but we don't want to get into this place again of just blaming ourselves.

And feeling stuck, feeling tumultuous, feeling uncertain doesn't even mean that we failed or that there is something wrong in our approach.

Sometimes it also means that we're just a human experimenting and walking this path.

So let's hold onto that.

That is what underlies all of these tools and that's what will allow us to even activate these tools, right?

If we think we're the problem, we're going to go straight into quote unquote fixing ourselves and doubling down, working harder.

We're not going to turn to our support, to other tools that can actually help us navigate this if we're just blaming ourselves.

So we want to try our best to keep our heads out of the waters of shame.

So I have five tools that have been supportive for me on my heroin's journey and maybe supportive for you.

The first tool, therapy and or coaching.

This external mirror is so important and beyond just, when we think of therapy, we think of talking and well, how does that make you feel?

And those are all good, but you want to find a therapist who truly understands you and your context, doesn't mean they have to be, have experience in the construction field, but you want to have somebody who understands dynamics, understands interpersonal relational dynamics that are so central to your work, right?

You want somebody who is clearly on your side, is engaged and can help you process.

You need a neutral space to name resentment, hard emotions, frustration, without fear that they're going to judge you, without fear that they're going to immediately launch to correcting you.

And without fear that you're not going to be able to resolve it, so it's going to leak out into places where it doesn't need to be.

So you want to find a therapist and or coach.

They serve two different purposes for sure that can support you.

A coach can be somebody who is much more specific to your case.

There are coaches who specialize in building construction companies, women in construction.

I myself offer, when I advise, I also fill the role of a coach.

So having both can be a power move.

Having a therapist get you to that emotionally well place and having a coach who's helping you with the nitty gritty of, okay, how do I actually have these conversations?

So tool one is a therapist and a coach, tool two is parts work.

So I absolutely adore parts work.

The essential premise is that we have these different elements of our internal world that are interacting with each other.

So there's the firefighter part who comes online when there's a crisis or an issue and does everything to soothe you.

So this part might be front and center when you're binge eating or doom scrolling to avoid some heavy emotional realities.

There's a manager part that feels kind of like a taskmaster kind of parent oftentimes who is like, okay, let's do this, this, and this.

And if we do all these actions and manage things in this way, then everything will be okay.

And we have younger parts of ourselves, parts of ourselves that really represent parts of us that were more present and active when we're younger or experienced a trauma at a certain age or began dealing with a recurring theme at a certain point.

So we have all these pieces of ourselves and when we, and this is not, we're not talking about disassociative disorder, right, this is just a framework for engaging with our internal world.

And I have found this to be one of the most potent tools in my journey in business and life and otherwise.

Sometimes we can get so stuck in just like, I feel this way, I think this way, and just viewing ourselves as one piece.

So it's hard to parse out our different feelings.

But when we take a moment and think, okay, what are the actual different thoughts that are coming through?

What are the emotions?

And we might discover that there's one part of us that feels this way and there's one part of us that feels another way.

And we often get stuck when these parts of us are in conflict.

So thinking about our heroine's journey, there may be one part that is maybe an ambitious adult part that is like, I want to grow this business, I'm so excited to step up, to step out, to do all these things.

But we may have say a younger part that was bullied in school for being outspoken and quirky and loud.

And that part may be saying, I don't want to be seen, I'm afraid I'm going to be hurt again, people attack me when I am seen.

And so when we slow down enough to listen to ourselves fully, we may hear this inner dialogue within us, this tension, this push and pull.

And one of the most powerful ways to unravel this is to ask the different parts what they need.

So that younger part, what do you need to feel safe?

And even honestly, even before that, what wisdom are you sharing with me?

How are you trying to protect me?

Because we as humans, as pretty much every creature on this planet, are wired for self-preservation.

And so the things that we do are not to hinder ourselves, but are to preserve ourselves.

Even when it feels like a very maladaptive behavior, maladaptive emotion, it's there to protect us, even if it's not doing the job we want it to do.

And so we want to hear the wisdom, we don't want to vilify ourselves, but we want to give these parts of ourselves a voice.

So there's so much that we could go into with this, and I'm sure I will talk more about this later, but that's the second tool, parts work, super powerful in helping shift things internally and get clear as you navigate some of these prickly places.

Tool three is systems and structure.

So we can do the inner work as tool one and tool two are showing us, and we have these options and these resources.

But there are some things that are literally just structural problems.

There are some things where literally you just need a freaking task management software.

You don't need, sometimes we don't need to have another conversation with somebody.

We need to just put things in writing, have a plan and execute the plan.

So our systems hold us when our willpower fails, when we are still navigating some of these things internally, if we have clarity about what we want to be doing, we can put systems in place so that you want to get out of doing the bookkeeping.

So that would, it might look like, okay, reducing the amount of time you spend on bookkeeping.

Maybe it's, to expand the example a little bit, maybe you're finding yourself spending five hours, 10 hours a week, poring over the accounts, getting a little obsessive about it, reconciling, doing this, categorizing that, testing this.

Putting a system in place that limits you from engaging with the software that often might be what you need as you do this other work to kind of decipher why am I so drawn to it?

Why is this my safety net, you're saying you want to elevate, you need to get support to make that a reality.

And so that might look like, okay, increasing the hours of your admin girl or finding one to begin with.

So a big tool on our journey when things get foggy is like, okay, hey, what kind of structure do I need?

What needs to be in place to support me where I don't have the willpower and the constant energy and the desire to output in order to keep this running?

How can I support myself?

Tool four, community.

The big antidote to isolation.

When we're in community, we are so much less susceptible to internalization.

When we are in a silo, when we are isolated, it's so easy to put everything on our shoulders to think we're the only one dealing with this, to think that the solution to our problem is solely on our shoulders.

But when we get in community and intentional community with other people walking this journey or understanding of this journey, then we can see I'm not alone, right?

Problems that I thought were unique to me, somebody else has experienced and walked through or is walking through.

And we can brainstorm, we can be with each other, we can rejuvenate.

And there's something about being in the presence of somebody who you don't have to explain a whole bunch of context, you don't have to offer a whole bunch of caveats and disclaimers like you guys just get each other.

It's rejuvenating to the max.

It is so critically important when you are in the weeds of your business to give yourself that time.

Find your circle.

Again, not just a general networking group, but a space for women in trades, space for women in business, a space for women in partnerships, where you can have these discussions and dialogues.

And five, this podcast, a little self aggrandizement here, couldn't be a podcast episode without it.

But this podcast exists because I needed this resource when I was in the weeds.

I needed specific clarity for me on my heroine's journey.

I needed these conversations that were, yes, about business, but about myself, my inner world, my inner development, that tied in a holistic perspective.

And so this is here for you now.

This is my gift to the collective moving forward.

It is so easy to go out and to hear so many things to the contrary, to be in the weeds.

I feel like I've said that 20 million times, and to get completely business brained.

This podcast is your lighthouse to come back to and to look at the holistic picture.

You're more than a widget, right?

You're more than a machine grinding out productivity and making shit happen.

You are a being, a beautiful being, a holistic being, and as all parts of you are tended to everything thrives, your business, your partnership, your health, your relationships.

So your five tools when things get foggy, therapist and or coach, and I highly recommend both.

Two, parts work, three, systems and structure, four, community, and five, this podcast.

You have everything you need to continue elevating, to step more into your power and influence and income and all of those things.

If you're finding yourself wondering like, okay, what's this next step?

I warmly invite you to download, Which One Are You?

It is an ebook I created specifically for women running home service companies to identify where you are stuck.

There's five archetypes, identify which archetype you are and that next internal and external step to take to begin really accelerating your heroine's journey.

The link is below and you can grab that.

So as you may have gathered from all this conversation, the heroine's journey is not a straight line, it's a spiral.

You will revisit these lessons again and again, but each time from a higher vantage point, from a different angle, with a different level of maturity.

Through it all, I want you to remember that you are not alone, you are not crazy and you are not meant to walk this journey in isolation.

Use the tools, find your community, fully claim your role, build the business that fits the woman you're becoming.

The world needs you.

The world needs us to more fully step into our voice and our power and our influence.

So it has been a great spending this time with you on this four part series.

I'm looking forward to the rest of our conversations.

Until next time.