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It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby Fowler: Hi, I'm Robby Fowler
and you're listening to The Four Wins.
Each week, solopreneurs and entrepreneurs
like you discover something to
try, apply, ponder, and relate to.
You can get this four WINS newsletter
in your inbox by signing up@Robbyf.com.
That's R-O-B-B-Y f.com.
You can access any links or visuals in
this issue or explore past issues on
my substack@Robbyfowler.substack.com.
Lastly, I just published the first post
in a new section on my substack called
Bible Preneur, where I explore how
scripture shapes the life and business
of solopreneurs and entrepreneurs.
If you're intrigued by the
possibility of blending faith
and business, go check that out.
No obligation, just an invitation
for those who are interested.
A special note, if you're signed up for
other things for me, please note that the
Bible section is a separate subscription.
Now here's today's issue of the four wins.
The 4 Wins, issue 237, October 10th.
Win number one, something to try.
You've been at it for a while and
you've gotten very good at your craft.
You're running high on expertise, but
low on inspiring others to see it.
You've placed a few logos on the homepage
of your website for social proof.
Beyond that, you have no idea
how else to get the word out
while not sounding braggy.
No need to reinvent the wheel.
Go borrow someone else's tires from
the social proof examples website.
Get inspiration from 191 examples
of how you can showcase your talents
organized across a number of categories.
You'll find creative applications
of tactics you're already familiar
with, like The Wall of Love, but
you'll find some undiscovered
treasures too, like a character
portrait or milestones celebrations.
Pick one and try it.
You'll start turning heads in no time.
Now it's your turn.
Go on the record.
Which one do you plan on incorporating
into your website and when?
When number two, something
a client recently asked.
This is part three in
the Never Miss series.
The Challenge recap.
Clients come to me with a desire to
become more consistent in their marketing.
They're smart enough to know
there's no magic pill, but they'd
happily take it if one existed.
And this never miss series, you'll get
nuggets I've learned from 237 weeks
in a row of this Four Wins newsletter.
Here's a trap as old as time,
like that life of the party of
friend who shows up uninvited.
You're glad when you see her, even
if you never told her to come.
And that friend is choices.
The more the merrier, except when
it comes to marketing consistently.
Commandment.
Number three, constraints
create consistency.
When I started to take my email
marketing seriously, I made the promise.
We've all sworn I'm gonna
start emailing my list more.
Cue fits and starts.
Why?
Turns out writing anything related
to marketing or brand strategy
makes you choose from everything.
Now two things happen when
I adopted the constraints of
these four wins newsletters.
First, the limits brought a laser
focus, plug and play every week.
Second, the format produced more
copycats and feedback than any
other email marketing I tried.
Guess the two most common replies
I get to the Four Wins newsletter.
Here they are.
Number one.
I love this format.
Do you mind if I steal it?
And number two, yours is the only
newsletter I read every time.
Next time we'll look at
two fish and five loaves.
Your turn.
What constraint could you commit to
that would skyrocket your consistency?
For example, if I only did x.
Win number three,
something to think about.
I love this quote from
tortured tennis icon.
Andre Agassi:
epiphanies don't change your life,
but what you do with them can.
Agassi's epiphany came at a crisis.
Either he rebuilds his
career or calls it quits.
The former number one went from
number one to 141 and then back.
To number six in just 14 months.
What epiphany have you had in
your business that you acted on?
Maybe it came from a mastermind
or a friend or dire circumstance.
Win number four, something personal.
Flashback.
Back to issue 210 of the four Wins
newsletter that came in April of 2025,
and I confessed the following to you.
Number one, I've got several interests
that don't neatly align with my business
of helping you launch your signature offer
without the anxiety of doing it alone.
Number two, I struggle with intellectual
hoarding, gathering a bunch of
knowledge, but rarely sharing it.
Here is one of my interest along
with a question for you, dear Reader.
Before marketing strategy, I spent
15 plus years helping people make
sense of the Bible as a unified story.
I've never really stopped doing
that just in smaller pockets
amongst some mostly local friends.
And here's where you come in.
Would you be interested in occasional
reflections on how the Bible shapes our
work as solopreneurs and entrepreneurs?
Think of it as an occasional
soulful reflection for those
who find themselves interested.
For those who aren't, no worries.
It won't impact or interrupt
you from receiving this 4
Wins newsletter every week.
That's what I asked you back in April
and graciously, several of you said yes.
Newsflash.
I finally published the first post in
a new section on my Substack called
Biblepreneur where I explore how
scripture shapes the life and business
of solopreneurs and entrepreneurs.
This first one, it's about music theory,
Jesus, and why the Old Testament used to
sound like 12 tone atonal music to me.
If you're curious and not allergic
to blending faith in business,
go check it out on my Substack.
No obligation, just an invitation
for those who are interested.
Quick note, Bible preneur is a
separate subscription on my Substack.
It won't go out to 4 Wins subscribers.
Your turn.
What is a life-giving hobby or an interest
for you that may not fit the mold,
but you still find it worth sharing?
Keep building a life-giving brand.
PS I love helping clients
turn their content archive
into an AI content companion.
I do that in three ways.
There's AI content companion set up where
we can transform years of your emails,
training and content into a personalized
AI assistant that writes in your voice
and knows your expertise inside and out.
Number two, fractional
head of content strategy.
Get your AI companion plus
strategic guidance to turn the
best of your content archive into a
systematic lead generation machine.
That helps you sell.
And number three, AI
partnership and optimization.
It's an ongoing partnership between
you and I to optimize your AI and make
it handle the technical heavy lifting.
Perfect for book launches, offer campaigns
and turning your expertise archive
into a systematic content machine.
Reach out if you're interested.