MaxLawCon 2025: Real Conversations, Raw Moments, and the Strategies That Stood Out

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Are you looking to learn from other experienced law firm owners? In this episode of the Maximum Lawyer Podcast, host Tyson Muturx recaps the Max Law Con conference, a leading event for law firm owners and legal professionals. Tyson highlights standout presentations on AI, branding, automation, and resilience, and shares personal insights from networking sessions and workshops. 

Tyson provides an overview of a bunch of presentations by colleagues and friends that cover various topics related to law. These include Tyson’s own presentation on taking action, Jim Hacking’s presentation on how failures pave the road to success, a presentation on calling clients, steps on how to attract better clients and a live workshop on resilience and how to avoid burnouts for leaders. The conference was jam packed with insightful and incredible presentations and topics to help law firm owners succeed and be better leaders!

Listen in to learn more!

• 4:08 Conference Day One Opening & Emcee Introduction
• 7:09 Jim’s “Falling Up” Keynote
• 8:04 Devin Slavonski: “Red Flags, Raves, and Referrals”
• 8:55 Steve McClellan: “Scorecards of Success”
• 8:55 Rachel McGarry: “Stop Being a Firefighter, Start Being an Engineer”
• 9:56 Charlie Mann: “$500,000 Referral Playbook”
• 9:56 Jason Selk: “Burnout Proof” Workshop
• 11:58 Tiffany: “Built for the Storm”
• 11:58 Kevin Cheney: “More Than Money”
• 13:06 Adam Rawson: “High Impact Internship Program”
• 13:06 Jeremy Danielson: “AI Board of Advisors”
• 14:18 Gary Falkowitz: “Convert Better Than the Big Firms”
• 17:07 Day Two Opening: Regina Edwards
• 18:19 Jeff Hampton: “Double Your Law Firm’s Revenue with YouTube”
• 18:19 Danny Decker: “Spotlight Marketing and Branding”
• 19:14 Brooks Derrick: “Do What the Robots Can’t”
• 19:14 Ruma Mazumdar: “Virtual Scale Blueprint”
• 20:08 Ryan Weber: “Smart People, Dumb Excuses”
• 20:08 Heather Olsen: “Turning Swag into Swagger”
• 22:01 Alexis Austin: “Why Your Parents Are Responsible…”
• 22:01 Matthew Kirby: “Latent Legal Market Opportunities with AI and Subscriptions”
• 22:53 John Corman: “Master Energy, Forget Time”
• 23:51 Chelsea Williams: “Think Like a CFO”
• 25:00 Sonia Lakhani: “Monetizing Your Legal Knowledge Online”
  
  

 Tune in to today’s episode and checkout the full show notes here. 

Creators and Guests

Host

Tyson Mutrux

Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.

What is Maximum Lawyer?

Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.

Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.

If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.

Tyson Mutrux 00:00:00 Get ready because here's your host, Tyson Matrix.

Tyson Mutrux 00:00:06 Don't be. Late. Stay home.

Tyson Mutrux 00:00:13 Good morning and welcome back to the Guild live show. I am really excited. We're coming off of an amazing Max Lorcan. And that's what we're going to talk about today. We're going to go through the highlights from that. It was just it kind of just blew me away, to be honest with you. The the turnout, we were very, very pleasantly surprised with the number of people that showed up. We were we were a little concerned because it's been three years, right? We it's been three years. Weren't super sure, you know, how many people were going to come back. And it was it was incredible. It was a an incredibly busy week for me. I, I it took me until I probably didn't fully recover until yesterday, to be completely honest with you. It was one of these things where, you know, all week. So we got there on Monday. So I'll go, I'll kind of go through my week and then we'll get to the actual I'm going to pull up the agenda from the actual conference and go through, and I can go through every single thing, but I'm going to go through some of the highlights of it.

Tyson Mutrux 00:01:17 If I if I skip something that you, someone else thinks is amazing, it's not that. It's not that I didn't think it was amazing. It's just I'm going through. I just want to go through everything. that's just kind of, on top of my mind, but got there on on Monday. I had to do a little bit of prep still whenever we got there. And then on Tuesday was just a recording day. We did we had we did some amazing episodes. I can't I can't wait for some of those to come out. You all are really, really going to like them. So, make sure you stay tuned for those. Those should come out in the next month or so. Really, really good. But that was 8 a.m. to 6 p.m.. It was a long recording day. great guess though that made it a lot easier on me. And then, we had on trying to think, like, everything. So, then you, that puts us in a Wednesday. Wednesday was a mastermind.

Tyson Mutrux 00:02:09 A mastermind, was just. That was also incredible. We had three big groups, just lots of successful law firm owners that share in their best stuff. That was awesome. I love my group. My group was incredible. Kevin Cheney, big thanks to Kevin Cheney and Christopher Nicholas. And they ran the other two other two rooms from what I've heard done. Amazing. Did amazing job. Big thanks to both of those, both of them because they, you know, for them to share their time. That's that's pretty awesome. Really appreciate that. And then Wednesday night, we had an awesome dinner. It was for mastermind attendees, guild members and, and also speakers. That was a fun event too. It was a great Becky did an amazing job. Well, really amazing job of the entire conference, getting everything organized. but also the, restaurant she picked was really, really good. Excellent restaurant. Awesome food. Packed. It was a really packed spot. We were we were really tight in there.

Tyson Mutrux 00:03:12 But, also big thanks to my Amy. She did an awesome job helping out. we also have a max law Amy now, and she flew in to help out. So we have a new, new newish employee. So big thanks to to, Max, I'm calling her Max law. Amy. So thank you. Big thanks to Max, Amy and Miami. They both did an incredible job while we were there. Then we get to Thursday, so Thursday was, pretty awesome. I am also going to share. This is something kind of fun. what, we've we've coined as Becca's rules for giving a great presentation. That's kind of a fun, fun little thing, because she and I were talking about what makes a great presentation, and she. This is really what Becca came up with. Becca's rules for a great presentation. That's what we're calling it. So I'll give you some of those, too. That will give you that at the end. But she I she nailed it. These are 100% right.

Tyson Mutrux 00:04:08 So if you want to have a really good presentation, check out the rules because 100% accurate. Let's get into to day one though. And I started off the day it was I talked to you about this a little bit at the conference. And you know, I stayed behind the curtain. I wanted to I had to give myself a little bit of space from everybody. I actually went and hid behind the curtain because I needed a little bit of time just to kind of get my get my bearings, because it was I kind of I was thinking about it back there and I'm like, man, where this started? Like how this started with me and Jim just on, you know, some terrible equipment and, and, you know, recording on Skype. And it was just the way it started to where the stage was incredible. I mean, just the and the audience was incredible. And we had a bunch of bunch of sponsors and it was so cool. It was such a a bit of an overwhelming experience.

Tyson Mutrux 00:05:18 And I had to luckily I had a few minutes back there just to kind of like just being quiet and in silence and just kind of, you know, take some time to myself because it was where we've started to where it's it's gotten as really awesome. So that was that was, it was just coming out of the stage was awesome. I gave my I came out and then, Jane Muir was our emcee. So I introduced her, and she did just an incredible job. Thank you, Jane, for for for doing it. And we've actually we invited our come back next year. So she's going to do next year's as well, which is pretty awesome stuff. I don't know if I'm supposed to tell that yet, but you're you're hearing her first And then she introduced. So I came back out for my presentation, which was Strike Faster. And it was about really, you know, taking action. There's there's more to it. I'm not going to go through the whole thing. And I don't know if at some point we might release the recordings and everything, but I enjoyed doing that one, I really did.

Tyson Mutrux 00:06:13 I really did enjoy that one quite a bit. But it wasn't just about taking action. It's about, you know, moving faster and all that. And again, I maybe I'll do a separate show just on that one by itself. But and then Jim was funny as I went, since I was hiding backstage, I didn't know. All right. When I walk off stage, am I going down the aisle or am I going back to where I was? And I had to go back to where it was because all my stuff was back there. So I did get it and then go down the hallway. All I can tell you is I heard chaos. I heard Jim screaming and yelling and I'm like, what in the hell? And it sounded like, I can't remember the guy's name, but from Saturday Night Live, you know, the van down by the river. That guy, Foley, I think, is his name, whatever it is. But he apparently I talked to Jim afterwards, and I did.

Tyson Mutrux 00:07:09 I came around and got to see the end. Or I guess not even the end of the. I probably missed three minutes worth and I came in. I missed the part where apparently he had fallen to the ground on purpose and, was giving basically a motivational speech at the very beginning. And then I got to see the rest of his. It was really, really good. His, his topic was, was falling up, which makes sense why he was he fell. Right. and our how our failures paved the road to success. it was it was a really good message. I really enjoyed that. a lot of people did. And everybody, if you've heard Jim speak before you, you just know he's really good. when it comes to, being vulnerable and sharing, he, you know, I am I am very good about putting up walls and trying to make things seem great, and I know that that's one of my one of my flaws. It's also one of my my, my strengths too.

Tyson Mutrux 00:08:04 But Jim's very good about being vulnerable and bringing the walls down and sharing, you know, you know, failures and, and successes and how you overcome those failures. And that was a it was a he did a really good job of that. And I love that he he doesn't hide from that. And that was really awesome. Devin Slavonski red flags, raves and referrals. What we learned from calling every client. That was a really, really good one. Lots of great takeaways from that. you know, maybe, maybe what I will do. I was going to say, I'm not going to go through everyone. I'm just going to kind of I'll hit some of the, the, the speakers, the titles, and if I have something to say, I'll, I'll add to it. just so you know, I didn't get to see every second of every single one just because, you know, we were doing other things. Sometimes I had to do a little bit of prep for other, other things.

Tyson Mutrux 00:08:55 and so I did miss parts of them. I did see at least a part of every single presentation, so I was in the room for the vast majority of the time. But there were times where dealing with other things. But as Steve McClellan's was scorecards a success, winning and winning with associate attorney KPIs, it was a really good one, because many people, they struggle with associate attorneys and they struggle with KPIs. That was a really, really good one. Rachel McGarry really cool thing for her. Three years ago, she was helping us. She volunteered to run the the table at the front. And then this year, she's actually speaking really cool at, Amy McGuire's daughter. Rachel's with cloud 925. Stop being a firefighter. Start being an engineer. Really cool. I love the concept. She's working on some really cool things. I don't I don't have permission to say what some of the things she's she's mentioning, but if if I get her permission, I will mention which something she's working on.

Tyson Mutrux 00:09:56 So I'll just kind of tease that Charlie man. Great. Great speaker. If you run an event, ask Charlie to come speak. He. He has a wonderful stage presence. The $500,000 referral playbook. Really awesome. That was an awesome one. the next one is, So that was a really, really good one. Jason Silk, we were a Jason Silk back. That was awesome. He did an incredible job. Those of you that. I mean, getting Jason to speak is not the easiest thing. I'm telling you, it is not. Luckily, it's just. Luckily, I've got a I've got a good relationship with Jason. Jason. And we were able to bring him back. That was a really big get for us. Burnout proof a live workshop on resilience for leaders. That was a cool one because the whole idea. Jason talks a lot about relentless solution, focus and not focusing on the problems. But we do. There are people that by the time they get to Maximum Lawyer, they're there.

Tyson Mutrux 00:11:01 They're already experiencing burnout. Or maybe, you know, they haven't followed many of the things that Jason talks about. And, you know, then they do get burned out. So we wanted to address that. We also want to address okay. How do you how do you make yourself burnout proof. And so it was really cool. So he gave some really good takeaways. like Jason does. He has you. He stops for a second, has you write things down, bruh. Brooks Derrick on that was cool. He brought me on. that was a lot of fun that. So that was a really, really good one. I really enjoyed that one. And then Tiffany, this is one where, I'm fortunate enough to have spoken to Tiffany a couple times about this, one time. Really, we if you've not listened to the podcast episode between me and Tiffany, she goes in a lot more detail, but she gave a presentation built for the Storm How to Lead a Law Firm through uncertainty.

Tyson Mutrux 00:11:58 That her story is incredible. Losing her law partner who was really running everything and then having to take over. And this is a person that was older than her, had more experience than her, and is then taking over the firm. That was a really, that had to have been a really tough thing. And then to come out better on the other end of it is it's incredible. So that story, really good presentation there. Then we had, oh, Kevin Cheney, more more than money building a culture that wins loyalty and talent. Kevin, you know, I mentioned it before he helped run the mastermind rooms. Really good job Kevin. That was awesome. really good stuff. Him and his brother were there. It was awesome to see Kevin. And then we had Adam Rawson. How to build a high impact internship program. It's a really, really good one. I know a lot of you out there are you want to have some sort of internship program, and this is a really good he gives you a really good, outline as to how to do it.

Tyson Mutrux 00:13:06 He also we discussed it on the show as well. So he should check out that that one as well. One of the one of the ones I got I heard the most about okay, this is one that he was very nervous. I know this, the Jeremy is someone that I coach, Jeremy Danielson, his AI board of advisors. This is such a cool thing. And he gave very specific details on how to do it. It was really good. It was so good. the value in this one alone worth the attendance. It was awesome. Really, really good. So, thanks for doing that, Jeremy. Thanks for being so open about it too. That was really good. No offense to any other speaker or anyone else, but my favorite, favorite one of the entire conference was Gary Falkovitsh. And that was. Everything you must know to convert better than the big firms. Okay. Gary's presentation was great, but that wasn't my favorite part. I was, and there was a part where I recorded.

Tyson Mutrux 00:14:18 He is. I. I don't want to mistake this. I think I'll just say that I think he's a part owner and capture. Now, I think he did play a phone call that he had with, an AI receptionist, which was really cool. I did record it. I posted it in the guild. I may have posted it in the big group too, in the big maximum group. But what was really, was my favorite part about this is that at the end I, we surprised and we went on stage and I told everyone selfie with Gary and had them, you know, get their phones out and everything. But really what it was is that for those of you who don't know, is that Gary had lost his his 14 year old son a couple of years ago and he was hit by a drunk driver. Just a terrible, terrible thing. it was that this was really hard to get through with him at the end when it comes. When I went up there, he broke down, I broke down, I just couldn't.

Tyson Mutrux 00:15:09 It was like it was really hard. But, we put a QR code on screen and we asked everyone to, to donate to the charity, and it was just a really cool moment. It really was, as I told him, it was like one of those things where, like, I wished we'd never had to do that. You know, it's one of those things I'd much rather just, you know, have Ethan back and, not not do something like that. But, if we could do something, you know, it would be that. But that was, just, you know, got to got to hug Gary. And that was like my. I posted about it on Facebook. He's like, just like, you know, hugging Gary in that moment was just my favorite, favorite part of the whole thing. But I think I gotta keep moving. Otherwise I'm going to choke up again. But the, The end of the day with the AI workshop and this was awesome. This was someone something that swans.

Tyson Mutrux 00:16:00 Is there a company they that does they build out AI systems for mega firms? Okay. It was interesting because I had met with them in advance and they're like, you know, they had slides with like 25 to $50 million firms and they were like, man, maybe, maybe you'd take those out, maybe take those slides out. Where are the people in the guild and the maximum lawyer? They're very successful people, but the vast majority of them are not 25 million to $50 million. They're just not. Okay. So, even in our massive survey that we did, I think we had one person, one firm, maybe two, that was over 25 million. So that kind of gives you an idea as to, how many people Bowl or in that, that, range. They do, but they, they represent firms all over the world. That's that's one of the things that that's why they they deal with so many of those mega firms. But really cool. We had Max and and Santi Santiago, they came in Santiago, flew all the way in from Spain just to do this.

Tyson Mutrux 00:17:07 It was incredible. We had a basics workshop and an advanced workshop. It started at 7:00. We got done probably, I don't know, 915 that night. I was pretty spent by the time we were done, but it was incredible. They did an incredible job. They did also make a great offer to attendees. that was awesome. They, you know, also for, for guild members, they're going to do five hours of group coaching for guild members just for free. It was really cool. So their company, Swan's, really awesome. They did an incredible job. And day two. So day two, we started with Regina Edwards, leveraging automation to improve client communication satisfaction. That was really, really good. Regina Edwards came in to do that. Awesome. One of my other favorite presentations of the entire conference was, I think I'm Not Alone in this was Jeff Hampton's How to Double Your Law Firms Revenue by Building a Brand on YouTube. Jeff Hampton's legit. He's got I mean, he he's his YouTube game is really, really strong.

Tyson Mutrux 00:18:19 He also has a, a company, YouTube Rainmakers. We're going to bring Jeff back in June of next year. We're already we already have something planned in Scottsdale. Otherwise we would do it in February. But we're going to do something in June of next year in Chicago, where we're going to do a workshop on YouTube, and that'll give us plenty of time to prep for that. And he and I talked at the conference about this and what you know, what that might entail. It's going to be pretty detailed. and that's going to be a lot of fun. So we're going to do that one. I wish we could do that one sooner, to be honest with you. But it's going to be awesome. And then we have Danny Decker. Danny Decker came in with Spotlight Marketing and Branding three practical steps to attract better clients to your law firm. Really, really good one. Danny's, you know, a really big name, really has got a great podcast. Then you have oh, Brookie Derrick.

Tyson Mutrux 00:19:14 And this is what, do what the robots do. Oh, do what the robot robots can't do. What the robots can't. Really. Good one. and his his was great. He had a really good moment. Hopefully. Brooks, you don't mind me sharing this, but he had a really good moment with the cameraman afterwards, because the cameraman had mentioned that he had a case and he's he's like, you know, this is how relatable Brooks is and how great Brooks is. The guy was like, you know, I really wish I would have had you as my lawyer talking about Brooks. And I'm not surprised by that because Brooks is just fantastic. He was talking about, you know, that personal connection with with your clients. Excellent stuff there. Then he had, roommate Mazumdar. Mazumdar. Mazumdar I I'm sorry. I struggle with her last name. So Ruma was amazing. Really, really good. The virtual scale blueprint from solo attorney to CEO. Really, really good one. She was also on the show.

Tyson Mutrux 00:20:08 Most of these people have been on the show. Ryan Weber, smart people, dumb excuses. That was also a really, really good one. I got a fun picture with Ryan. I texted it to him, I think yesterday. He's like, he's a giant and, small like his. His joke was, bring your kid to work day. It was kind of funny, but, Ryan's was really, really good. Smart people, dumb excuses. Then we had Heather Olsen turning swag into swagger. That was also really another good one. So, a lot of people like to have swag. That was a really good one on swag. And we had, a partners panel. Oh my gosh, this was freaking hilarious. The Ryan Lock was the host, and it was just kind of like The Newlywed Game is what this was this. This was so fun. So you had, Jordan Ostroff, Heather Ostroff, you had Adam Williams, Jackie Williams, you had Tiffany Weber and Ryan Weber, and they competed.

Tyson Mutrux 00:21:09 And they it's kind of if you're familiar with The Newlywed Game, we even had the music. We even had a scoreboard. That was a lot of fun. Tiffany and Ryan ended up winning that by five. They were making a comeback. Jordan and Heather had a really good start. They were. They were off to a pretty strong lead. I thought they were going to dominate it. And then, you know, you know, the Williams family and the Weber family, they caught up and the Williamses, they were they were pretty consistent throughout. Like right, right. They're almost there. Almost. I think at one point they might have tied for the lead. And then the Webers end up pulling it out at the end. So really good job. That was a lot of fun. That was that was A lot of potentially compromising questions that they escaped. And that was good. And then you had Alexis Austin. Well, I guess Lexis Austin Little you can't, can't, shorter on that because they did get married.

Tyson Mutrux 00:22:01 I want to say fairly recently, within the last couple of years, her and Jimmy, while your parents are responsible for the lack of success in your firm and how to fix it, which is so good, why your parents are responsible for the lack of success in your firm and how to fix it. Really good. That one's on the nose. That one's hit you right on the nose. That's. That's a good presentation. And then you had Matthew Kirby's say another, you know, professional speaker type Latin legal market latent, latent, latent. I should say it's easier to understand what the hell I'm saying. Latent legal market, opportunities with AI and subscriptions. Really, really good one. Matthew. Or he goes by Kirby as he says. So, Kirby, I gotta start calling him Kirby's. Kirby's. He talks a lot about subscription models. That's that's his big thing. I think he even goes by the subscription attorney. I may be wrong, but I'm pretty sure he does. John.

Tyson Mutrux 00:22:53 Corman. Corman. John Corman. Oh my gosh, this presentation. It was awesome. Master energy. Forget about managing your time for ultimate productivity and satisfaction. Really really good one on managing your energy levels. Awesome. That was a really, really good one. And you know, it wasn't like the fruit for energy stuff. He actually brought science with it. Chelsea Williams oh my gosh. Some of you all by now probably seen the the the the money gun and oh is such a cool idea. She walked up with shooting money out and then she had people following her like handed, like throwing it was fake money, but throwing out like, fake hundred dollar bills. the rise up guys who are a title sponsor, they did. I've got to talk to them and see how they, how things went when it comes to, they were going to take that money and prank some people. I thought it was a pretty good idea. I do want to see if they got any videos of pranking people with those $100, but Chelsea's was think like a CFO.

Tyson Mutrux 00:23:51 The financial framework every law firm needs. That was awesome. It was really good. She was so strong on stage. I told her I was like, man, you were mad. That was incredible because she is like it. I meant to ask her if she had gotten any like coaching on speaking or training because really good, really strong speaker. And the way, just the way her body movement was, I it just seemed like she. She's either practiced a lot or she's gotten some training. It was really good. So if you if you see that and watch that one because it really, really good. And then we ended up with Sonia Lakhani who just crushed it. Unbelievable. Unbelievable brilliance. Monetizing your legal knowledge online. That was awesome. Really really good. And then we ended up in ending the day with some some giveaways but with with Sonia's if you plan on doing any sort of, online product, selling an online product, even if you don't really, really good, because a lot of things that she talked about can apply to legal services and how you how you present those and sell those really, really, really good.

Tyson Mutrux 00:25:00 That was awesome. It was a oh my gosh, incredible conference. It was the best well run we've had up to this point. Just Becca and Amy and Amy did just a phenomenal job getting this thing, you know, at the conference, running it. And then much of Becca's prep work was incredible. One of the things I mentioned to somebody else is that there are some things I'd mentioned to Becca that I really wanted, that I thought, maybe she didn't hear me, you know, like, it was one of the things I kind of said it and, you know, we hadn't mentioned it, and I was like, I would go to say, hey, did you get. Yep, I already have it. I was like, it was incredible. It was like, oh, it's there, it's done. It's it's we've got it. It was awesome. Some of the things we didn't use. I wanted walkie talkies. We had walkie talkies didn't end up using them, but they were there whenever we needed them for and for when we needed them in the future.

Tyson Mutrux 00:25:53 we'll certainly have those, but it's really incredible. Really great job. Jeremy, Jeremy says nerves. What nerves? I'm going to call you out. If you're texting me during the show, I'm gonna. I'm gonna. It's right here in front of me because I had to bring up Becca's rules. So Jeremy says nerves. What nerves? so you're welcome for the shout out. Great CD, man. yeah. He also said your your hoop numbers suggested a crash after Nashville. Absolutely. I, I if you want to be in our hoop group, that would be awesome because our hoop group is amazing for Max law. It's only for guild members though. So, All right, so let's talk about what makes for a good presentation. Great, great presentation. So Becker's rules for a great presentation I'll do this really quick one legitimate actionable content. So so legitimate actionable content. Can you do it tomorrow? Can or. Let's see. It's a Friday. Can they. Can they implement this Monday okay.

Tyson Mutrux 00:26:48 That's that's really good. Number two tie in a personal experience. So is this something that you have done or are you just generally talking about. So you know you have personal experience with it. Three presented in a storytelling way. So telling stories really really important part of this. Number four, it makes the audience feel something. So you get that. You gotta get the feels. And it's kind of like the the Disney thing, you know, at any given point, Disney in a movie, they want people to be laughing or crying. That's how that's that's so the feel so legitimate, actionable content tie in personal experience presented in a storytelling way. And it makes it makes the audience feel something so that if you want a recipe for a great presentation, that is it. Promise you all right. That is all we have for today. Thank you for joining me. We'll see you all next week. See you by.