A podcast that explores how AI is transforming careers, businesses, and industries. Hosts Greg Boone and Erica Rooney deliver real-world use cases and actionable AI strategies to help professionals stay ahead of the curve.
Learn more about your hosts:
Erica Rooney, author of The AI Gap: Women, AI, and the Next Great Leap Forward
Greg Boone, author of AI at the Speed of Trust (available for pre-order)
Susie: Ai, like when we talk about
it now, it feels very new and fresh.
But I always go back to, Siri
is a great example for me.
I've been using it for years to set
timers and alarms and reminders.
Um, so it's always been there spellcheck,
like all of that's always been around,
but now it's really evolved into using
more of those large language models.
Um, so I think it's always been
like, it's always been there,
but now it's really taking off
and using it in a different way.
Greg Boone: AI isn't the future,
it's now, and whether you're in HR,
sales, operations, or leadership, the
choices you make today will determine
whether you thrive or get left behind.
Erica Rooney: All right y'all.
Today's a special, special episode
because we have an in-house guest
today on ai, voice or victim.
I am joined by my colleague Susie Tiff.
The Mrs. Susie Tunnicliffe because she
just got married y'all, but she is Walk
West Director of Client Services and she
leads some of the biggest accounts y'all.
She brings a mix of creative and
analytical problem solving to.
Every single challenge that I see
her face, and she's helping drive
our, how our team thinks about AI on
the client side and in client work.
So we're gonna dive into what the
hashtag certified walk West Way means,
how AI is shaping client services.
And how we are encouraging our
teams and clients to explore
AI with curiosity and purpose.
Susie, welcome.
Susie: Thank you.
Erica Rooney: How's it feel to
be on this side of the camera?
Susie: Good.
Love it.
Erica Rooney: She said Good.
We're
Susie: ready.
Erica Rooney: She's like, I'm gonna be
on this, on the reg, but I wanna dive
in because you know, I'm relatively
new here, so I didn't know all of
this about you, but you've worked
with brands like Crocs, Josh Sellers,
Pendleton Whiskey, Charlotte fc.
The North Carolina
Department of Transportation.
Whew.
How has your approach to client
services evolved in the recent years?
Susie: Yeah, I mean, I think it's
always stayed relatively the same.
I'm a very people first, um, account
executive account leader, so I really like
to dive in, know what my clients like,
what they don't like, how they learn too,
because I think that helps us really shape
the way that we provide them information.
Um, but I think over the years it's really
just stayed the same that I really like
to dive in and get to know them for.
First, and then help me dive in
to understand what's problems
they have and how we can help fix
Erica Rooney: curiosity mindset.
Yes, absolutely.
And because this is the AI show, I
want to hear about how AI started
to show up for you at Walk West.
What was your story?
How did you feel about it?
Susie: Yeah, I mean, I think.
Ai, like when we talk about it
now, it feels very new and fresh.
But I always go back to, Siri
is a great example for me.
I've been using it for years to set
timers and alarms and reminders.
Um, so it's always been there spellcheck,
like all of that's always been around,
but now it's really evolved into using
more of those large language models.
Um, so I think it's always been
like, it's always been there,
but now it's really taking off
and using it in a different way.
Erica Rooney: Yeah.
Did you ever have any like, anxiety
about it once it really became
mainstream kind of in the work?
Culture way.
Susie: Um, I mean, I don't know.
I don't know that it's like anxiety.
I think it still goes
back to that curiosity.
It's not ever going to replace what
I do and I would love to see it try.
But um, I mean, I think it's just getting
in and understanding how you can use it
and where it really has its best value.
Erica Rooney: Well, that's one of
the things that Greg and I often talk
about are the five Cs of humanity
and curiosity being one of them.
Like it can know all of these things
and generate all of this content,
but it's never going to really get
to that why behind the why behind.
Why?
Susie: Yeah.
Erica Rooney: And really
get to the root of that, so.
How are you using it now at Walk West?
Internally, client facing, like, I kind
of really wanna dive in here 'cause I
know people have a lot of questions when
it comes to AI and the client side, but
first let's talk about internal use.
Susie: Yeah, so internally we use
Asana as a project management system.
They have a great AI built in, so
I use it pretty frequently to just
gut check timelines, gut check what
I have already built out from my
knowledge, or even give me that starting
point that then I can fine tune.
Um, really just 'cause it helps
speed things along and a lot of
times there's just things that can
get missed that it might pick up on.
Um, but even outside
of that, we use Gemini.
So using that a lot from either like
kickoff questions is a great example.
We have some that we've used for
years, but where we might be able to
tailor it, um, or even giving that
like deeper dive into a client and what
its, you know, ecosystem is looking
like so that we're better prepared
kind of jumping into a project.
Erica Rooney: Hmm.
Are you using it on that research
end to really kind of like.
Just source all their websites
and pull all that information.
How do you know if the
information it pulls is correct?
Susie: Yeah, I mean, I think a lot of
it goes back to like fact checking.
So I won't always take it at face value.
You still do your own deep
dive, but it gives you at least
a place to jump in and start.
So, um.
Especially, I like to use it from a
competitive analysis point of view.
So sometimes clients have who they think,
but it might pull something differently.
So using it as kind of
a checks and balances.
Um, and then always asking
clients too, like, you know,
this is what I'm kind of seeing.
Does that make sense to
you or does that feel off?
Erica Rooney: Does anything look weird?
Yeah, yeah, absolutely.
I've used it before to do a SWOT
analysis between two clients.
It worked really great for about
75% of what I needed it to do,
and the other 25% was like, whoa,
where the heck did that come from?
And it was so out there that even
I knew it was wrong, but I love
that because it really does help
open your eyes and give you more.
Potential possibilities for the client
when you compare and contrast with
different competitors out there.
So it's super interesting.
Okay.
I have been seeing all over
social media, all over LinkedIn,
hashtag certified Walk West Way.
Can you tell me what that's about?
Susie: Yeah, so it's a great internal
initiative that we've kicked off.
Um, really helping to explore our
team's curiosity and getting them
more comfortable with using ai.
Um, so what we've been doing is over
the past three months, having um,
every team member play around in
Coursera, play around with what AI
certifications make sense for them, um,
and really just being able to dive in.
I think they have a great resource of.
Variety of content too.
So it makes it a little bit more adaptive
for, you know, what I might be interested
in is very different than what a creative
team member might be using AI for.
So it really allows you to kind of
choose your own industry, choose
your own focus, um, and then
explore what options are out there.
So, I mean, I know we have our AI kind
of tech stack, but what are those other
things that companies are using that
we might be able to adopt as well?
Erica Rooney: Interesting, and I love it.
I overheard it.
It was hashtag bought girl summer,
and I was like, that's it for me.
I'm done.
I'm on that team.
I don't even know who's on
it, but I'm on that team.
All right, so now let's talk about
AI with the client, because we
talked about doing it for competitive
research, kind of getting our
curiosity, our creativity going.
How are you making sure that
client privacy and confidentiality
are always respected?
It's always just.
Tight buttoned up.
The client feels secure.
Susie: Yeah, I mean, I think
we do it in a variety of ways.
There's a lot of ways to
keep, um, animos animosity,
Erica Rooney: animosity,
Susie: animosity.
Erica Rooney: Yeah.
Whew.
Susie: Uh, keep animosity
as you're doing searching.
So if.
Um, we use Google as a company,
so we have that at a corporate
level, but even sometimes it's nice
to kind of cross reference with
chat GBT or other providers too.
So where we don't have that corporate
level, using a little bit more
ambiguous search and making sure
that privacy is still considered
is always kind of top of mind.
Um, but I think we can do
it in a variety of ways too.
A lot of times what we're searching and
kind of, um, looking for isn't something
that would be super confidential.
So it's not like we're
putting, um, data or analytics.
Or first party data into, um, an
AI tool that we wouldn't have a
corporate level agreement with.
Um, so really keeping that in mind
and making sure that we're, you
know, not opening up any books.
Erica Rooney: And I'm assuming you're
being very transparent with the client
about, Hey, here is how we use ai.
This is how your data will be
used, protected, and make sure that
they're both comfortable with that.
Are you finding that most companies
are okay or do you think that there
are some that are still kind of
hesitant about providing that data?
Susie: Yeah, I think
we see it in a variety.
I think it goes back
to how it's being used.
I don't know that anyone has ever,
you know, expressed concerns with us
using it to have note taking or, um,
you know, generating questions for
interviews or anything like that.
But especially when it comes to more
of the analysis, more of using their
first party data, I think that's where
there's still some level of concern.
Um, so it really just goes
back to understanding where.
What their policy is as well and
how we can adhere to that, but
also be more efficient on our end.
Erica Rooney: See, this is what's
so interesting to me because I think
everybody is accustomed to the note taking
because that's been going on for years.
People are like, it's great, it,
you know, it's wonderful for a DA
compliance and this, that, and the other.
And so they're fine with entire
conversations being recorded,
which in my HR world, that's
like, oh God, no, you know?
But now they're like, no, no,
no, don't put my data into ai.
And I kind of wanna say like, it's.
Almost already there.
I mean, I know there's a
lot that's not out there.
There's IP and things like that,
but most data's already out there.
Do you find that people.
Have a heavy concern about where their
client data is going once it's inside,
like the Walk West ai or do they feel
pretty good about the safeguards?
Susie: That's a good question.
I actually don't know.
Yeah, I think we haven't really run into
it, um, yet, so I think for the most part.
What we're doing and using is
within, you know, our regulations.
So there's not any outward concern.
Um, but I think that's a good question.
Erica Rooney: I also think
because Walk West is doing so
much AI internally, training wise
externally, that it's like, okay.
We know what we're doing, which,
you know, spoiler alert we do,
but that's really interesting.
Okay.
I wanna hear a use case, like I
love hearing tangible use cases.
So do you have a story you can tell me
when AI helped solve a client challenge or
maybe made a team process more efficient?
Susie: Yeah, I mean I think a
area that I work within a lot is
within web design and development.
And I will be very honest that
that is not always my forte.
It's not my background, but it's
something that I like kind of exploring.
So when we go into a new product launch,
a bigger website launch, um, QA and
testing is super, super important.
And I used it last year for
a pretty big launch that.
Helped me build out some test casing
for our team to use, but also for the
client to use because they really needed
that documented from every angle of
how users are coming into the website,
how they're going through a checkout
experience and what that looks like.
And I think, you know, with QA and
testing, there's always a level of human
error and it's honestly appreciated
because that's how you find bugs and
how you find, you know, ways to fix the.
Site.
Um, so I used it to, I gave the website
that we were using where we knew that
people would be coming in and helping
to build out what are all those test
cases that we might need to look at.
Um, so really using it to compare against
what we already had internally and find,
you know, other areas of entry points that
we might not have initially considered.
Um, and being able to really build
that out in a more robust way.
Erica Rooney: I like it.
I wanna ask this question too.
If you were mentoring, you know, a
mini Susie and saying, Hey, here's
how you should first start using ai,
what would be the very first step
that you would give Lil Baby Susie?
Susie: Yeah, I mean, I would say use
it in a way that makes sense for you.
Um, I mean, I feel like a broken
record, but a lot of it goes back
to like the curiosity side of it.
So if there's a question
that you have, um.
Honestly compare and contrast, put it
into Google, put it into a chat and
see what the differences come back to.
Um, but I think really it's just kind of
jumping in and figuring out the way that
it makes sense for how you work and learn.
And then over time you'll get
more comfortable and be able
to use it in additional ways.
Um, but I think especially now
where it used to be, you know,
just Google a question, now you
have something that can go a step.
Further
Erica Rooney: girl, I can't even Google
a question anymore is all I know,
but I just go straight to chat GPT.
But what I also find so interesting,
and I think is gonna be really key
for adoption and Suce successful
adoption, is if we approach.
Playing with AI like a kid, right?
Because, and I'm thinking about
this weekend with my daughter.
We were doing this new arts and crafts
project, and of course she was not
getting everything in a straight line.
Beautiful, perfect.
She's seven and she's like, it's not good.
And I'm like, you have to practice.
You have to get better.
You have to try different techniques and.
See what works and see what doesn't.
And these first few ones
are gonna be really messy.
And now I'm seeing that through that
lens of like, that's how we need to be
teaching our people to use ai, talking
to our clients about using AI and letting
them know like, Hey, the first few times
you do this, it's not gonna look great.
So like, let's practice, let's do
some low stakes things, and then
as we get better, let's advance.
Susie: Absolutely.
Erica Rooney: That's
what I'd tell baby Suzy.
I love it.
Okay.
I wanna talk biz dev because you and our
fantastic account executive Andrew, have
recently used AI for some biz dev pitches.
You wanna tell me about that?
Susie: Sure.
So I think this goes back to ways
that we can use it and just, um.
Smarter way.
Typically when we're doing a new biz or
kind of presentation pitch, um, there's
a lot of research that goes into it.
So getting that understanding of
the industry that we're looking at
competitors, the company itself, where
there's able, um, where there's areas
of opportunity for us to jump in.
Um, and we used it for a
local company that was looking
at, um, doing a big launch.
They're coming up on their
hundredth anniversary.
So what one, what are examples of other
companies locally that have done, um,
a centennial kind of announcement,
but also they had some concerns around
just like public understanding and
persona of what they do, who they
compete with, really how they operate.
Um, and we were able to put that into
the deep research in Gemini and pull
a variety of different, you know,
competitors, how they different, how they.
How they, how differ,
Erica Rooney: how they differ,
Susie: uh, how they differ
from, you know, other areas.
And then also look into what is that
like customer sentiment and what are
people saying online that we might be
able to use to help show other areas of
opportunity for them that, you know, yes.
They're coming up to a big year for,
um, their company, but also here's
what people are saying about you
and how can we use that to tailor
insights to really make this better.
Um, so it really helps just
expedite the process, I think.
Previously it would take us a couple
of weeks to really get that amount of
information and understanding of a client
and would do more, you know, kickoffs
and have more of that face-to-face time.
Where now I think it really
helped us stand apart.
'cause we already had a
great understanding of.
What they were looking for and really
helped us stand a part of, um, being
able to come to the table with action
ideas right from the beginning.
Erica Rooney: Yeah.
So many interesting things you
could do with it too, right?
Yeah.
When just talking about how you
can train your ais to adopt their
language, their lingo, their
culture, their vibes, everything.
You know, there's no
learning curve though.
It just, again, it baffles me,
but, all right, girl, I have
seen in the Slack channels.
Ooh.
She didn't know I was gonna talk
about Slack, but I have seen in the
Slack channels you are encouraging
your team to test AI with clients.
And I was like, oh girl.
Because as HR person leaders
need to do that, so thank you.
But why do you think it's important
that these teams experiment?
Susie: I think it's.
Really just getting comfortable with it.
Like you said, it's a lot of practicing
and um, I think the way to make it
less scary or less intimidating is
just by doing it and sometimes it's
doing it in a way that makes sense
for what you're interested in too.
So I kind of go back to how we're
doing the AI certifications and
you can change them based on what
you want to learn more about.
I kind of approach it
similarly with our team.
Um, so we were doing just like an
internal challenge across our teams
to do some deep research on either an
industry that you want to learn more of.
Out for a client if you're stuck and
you don't really know what else we
might be able to recommend to them, um,
or just anything that's of interest to
you and really be able to take that.
Pull together a really co like
comprehensive document for our
team of here's what they're
seeing as an industry trend.
Here's, you know, areas that, that
is, um, that they're struggling or
that they're excelling right now.
And how we can take that and really use
it to our advantage and learn from it.
Um, so.
It gives us some learning, which is
fun in its own sense, but then also
the ability to really just jump in and
use the tools, um, and then take it
a step further and have it dissect it
and make it into a presentation deck or
do something, um, to make it a little
bit more tangible so that we are just
more comfortable and able to pull those
type of recommendations really quickly.
Erica Rooney: Yeah.
Let's talk about the culture.
Culture of failure.
Susie: Yeah,
Erica Rooney: because I think when
you're experimenting, you have to
really be okay with a cultural,
I, I cannot say that word today.
Culture of failure.
Do you openly share your fails with ai?
And do, does your team share theirs?
And like if they do,
what's a really good fail?
Susie: Oh yeah.
I mean, I think that was a part
of this experiment too, is that I
wanted to see how, how do we use it?
Are there things that like we might
be like, Ooh, that just did not work
the way we thought it was going to.
Um, and really you don't
know until you do it.
So I think as a team, we're always open.
Part of our weekly meetings together,
you know, we'll talk about success and.
Challenges 'cause I don't
really think there's ever a true
failure unless, I don't know.
I don't even know what unless
would look like unless you quit.
That's what I'm, yeah.
Unless you quit.
Um, and like it's
Erica Rooney: the wrong kind of quitting,
Susie: but Yeah.
But so that's a different podcast.
I don't think there's
really ever the fail of it.
It's just where, where do we learn
and where do we shift from it?
Um, but I mean, I think I.
We will share a lot of mine.
I used AI to create an onboarding
deck 'cause we have a new, um, account
executive joining us next week.
We're really excited about.
And I think the first prompt that I
used to kind of create some onboarding
materials for it, I was like, ugh.
One.
It was just, oh, yes
Erica Rooney: girl.
Susie: I saw they
Erica Rooney: looked good.
You
Susie: did
Erica Rooney: that with ai?
Susie: Oh yeah.
Oh, good job.
The first round though was real
ugly and I was like, I'm not, yeah.
I was like, I'm not putting
that in front of her.
I, no, but um, but that was like a good,
you know, trial and error and then I
learned what prompt was working for it and
what wasn't and how to kind of shift it.
Erica Rooney: Well, dang girl.
Next time you gotta say, Hey Erica, like
BT Dubs, I did this with ai 'cause I
just thought you spent a lot of time on
Susie: No.
Erica Rooney: Oh, goodness gracious.
All right.
What kind of, what kind of advice would
you give, let's say our new team member
who's joining your team next week.
What kind of advice would you give
her about AI as she joins Walk West?
Susie: I think really just embrace it.
It's something that, you know,
we're learning collectively,
and there is no right or wrong.
There is no fail per se
that can happen with it.
So really just jump in and see, um,
as part of like her onboarding, we
have a great kind of exercise too, of.
As you're getting to know the clients
that you're working on and, um, areas
of opportunity use AI to help identify
that and bring you up to speed quicker,
but also come to the table with, you
know, exciting new opportunities.
And I think it helps just all of us
grow and is a good kind of use case.
But, um, really just.
Jump in.
Like there's no, there's
no right or wrong.
And a lot of her onboarding too
outside of client work will be doing
some of the certification work that
we're doing as an organization too.
Erica Rooney: Yeah, I was gonna
say, 'cause we're giving her
the three months for Coursera.
Mm-hmm.
So she'll be able to dive in and
that's what I love about how we're.
Training peoples.
It's kinda like, pick your poison,
find what works for you if you wanna
learn about that topic in ai, cool.
And guess what?
You have the rest of everything on
Coursera too, so just go nuts, you know?
So I think that's awesome
that we're hitting the ground
running with that right away.
All right.
I wanna talk about some of
the other tools like granola.
That's my personal fan.
Fave, that's what I use, uh, Gemini
for research, chat for all the things.
All in all, how do you feel AI is
enhancing your client services, your
active listening skills so that you
can really pay attention to the client?
Susie: I love granola.
I appreciate all of y'all for jumping
onto the train because it made me finally
pull the trigger to it and I love it.
Um, so I used granola.
Erica Rooney: You have
the organized notes.
Susie: It's incredible.
You
Erica Rooney: your to-do's.
Here's what
Susie: you said.
Yeah.
Erica Rooney: Ugh.
Susie: And I think that's really been
a game changer that, as you know, we're
growing as a team and it helps one.
Take away some people that are needed
on meetings in a good way, because I
think for a long time, as you know, an
early account executive, that was like
my only job was note taking during client
meetings and you had to make sure that
everything was buttoned up and correct.
Erica Rooney: Also, plug for gender
equality because it's always the
women who were taking the notes.
Susie: Fair, fair.
But yeah, I think now using granola, it
helps me be more of an active listener
during meetings so that I'm not as focused
on writing down everything that was.
Said and underlining, but it's still
able to, you know, bold things as people
are saying it or type it as I'm, um,
identifying that, like that's a key point.
Mm-hmm.
So that I can come back to it and
I know that it is taking notes
more closely around that area.
Um, but I think it's really
made it a lot more seamless.
'cause then I'm able to be thinking and
asking, you know, engaged questions during
a meeting versus focused on more of just
like the day-to-day task of making sure
that our team's set up moving forward.
Erica Rooney: And I don't know
about you, but I used it the other
day in a room full of like a DHD,
caffeinated cheer bombs, trying to
coordinate schedules and whatnot.
And it was like a ping pong ball
going nuts inside a microwave.
And granola just took all that
and they were like, Erica,
here's what you need to do.
Here's what these moms need to do.
And I was like, oh.
Thank God
Susie: it's
Erica Rooney: incredible.
Susie: Yeah.
Erica Rooney: Ugh.
Oh my goodness.
Okay.
Looking ahead, you know, if you look,
let's say six months to a year out, how
do you see AI even more so evolving the
role of client services here at Walk West?
It's a great question.
I mean, I don't think anyone knows,
which is kind of the cool and like
Susie: beauty of it.
Um.
I'll be excited to see where it takes us.
I think overall it'll just make our team
a lot more efficient and really able to
better service our clients 'cause we'll
be able to have just this magnitude of
resources that we didn't have before.
So, I'm excited to see.
I don't know.
Erica Rooney: Yes.
I think the, the plethora of time too
that you can already get back in your
day to focus on the things that matter
with the client is like the biggest gift.
Greg Boone: Yeah.
Erica Rooney: I love that.
Alright, Susie, you know my favorite game.
It is last chat and I've got some
good last chats up in my thing.
'cause as we were talking, I was
like, oh, actually this is the last
thing that's in my last chat and I'm a
little embarrassed about that one too.
But this is where we pull out our
favorite chat tool, Gemini Chat,
GBT, whatever, share the prompt.
Share the context if you need to.
Yeah.
What's this girl?
Susie: I mean, I know we just talked
about, I used it for, um, onboarding.
So helping pull together a ton
of other resources that we had
and help consolidate it to make
it a little bit more digestible.
Um, so that's like my work
case of chat, my personal.
Case is that we are, you
know, jumping into fall.
My yard has had so much rain and
craziness over the summer, so I was using
it over the weekend to be like, what
plants can I plant that will not die?
Where do I get that?
So I was using that over the weekend
and doing a mockup too to see what it
would look like so that I could convince
my husband to buy said plants for.
Oh
Erica Rooney: my gosh.
Susie: I love that.
I
Erica Rooney: actually saw somebody post
about that in like a local wake forest.
Like how do I design this for my client?
I love that.
Susie: Yes.
Erica Rooney: Okay.
Here's why I'm really embarrassed about
what I have to share today, and that
is because if you have been listening
to this podcast for any length in time.
You know that I love to hate on
Greg Boone for his stupid song
making things, and unfortunately,
I have to report that I have fallen
victim to that as of this morning.
Because my son needs a walkup song for
baseball, and all the good ones are picked
and nobody can find one that he likes.
I was like, what if I create one?
And I'm like, no, you can't do
it because you've been making
fun of Greg for how long?
For this?
So I did download Suno for the first time
ever, and I put in all of the information.
He put, well, I don't wanna say that
here because I have a small child,
but I put in all his information and I
told him it's like they like Kendrick
Lamar mixed with Connor Price, which
if you don't know what that means.
Just be happy and, uh, it spit out some
very great songs that I'm gonna present
'em and be like, nobody's gonna have
these, like, it's gonna be the most unique
individual, you know, song out there.
So it's very embarrassing only
because I've been hating on Greg,
so nobody say anything about this.
And we'll see if he listens to
the episode and we'll see if I
have to admit it publicly to him.
But then for my professional one, I
was up in my chat and I was talking
to it about, uh, different podcast
guest recommendations to really up my
pitching game for my other podcast.
And so I was like, give me some of the
top 25 podcasts, and I asked it for
different information about what is
it about, and then what I plan to do.
Is take those lists and then plug that
information into Notebook LM to cross
reference it with my podcast and all of my
guests to see if I have any N minus ones.
So like, hey, we have this mutual
friend Susie, she was both on
our podcast to see if I can then.
Warm.
Pitch my way in.
Susie: Yeah, you're on another level.
Whew.
Whew.
Erica Rooney: That's the lesson.
Oh my gosh.
Well, Susie, thank you so much
for joining, for Giving Your Time.
I love how you really bring
curiosity and also like just
experimentation and how you're just.
Embracing it with the team
and using AI at Walk West.
So thanks for joining.
Susie: Thanks for having me.
Erica Rooney: Thanks for joining
us on AI, voice or victim.
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