Listen while we challenge the trending artificial intelligence bot, ChatGPT with KickoffLabs customer questions and throw in our own two cents.
KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.
Josh:
Hi everyone. Welcome back to the On Growth Podcast. My name is Josh Ledgard. With me, I have Hannah Denson from KickoffLabs as well.
Hannah:
Hello.
Josh:
So today I've seen a lot of podcasts do like a holiday mailbag episode and I thought it'd be fun to open it up to questions that customers have asked us or asked for the podcast. But our twists on this holiday mailbag episode, which will be fun I think, is we're going to ask the new general AI chat software that's been going all over online chat GPT to come up with answers to these marketing questions. And then we're grade the answers and add our own fill to it. So, as I explained to Hannah beforehand, I've played a little bit around with this with my kids and what we've learned is it can either be incredibly great or incredibly terrible and there doesn't seem like there's too much in the middle most of the time when you ask it a question.
It's really bad at math, but thankfully nobody asked a math question today. But it's pretty good at summarizing things that I've seen. So that'll be the format of the episode. We're going to ask the AI question. I'll read the question. Hannah's going to reply, and then I'll add a comment and then we'll move on to the next question. So you ready for this, Hannah?
Hannah:
Let's go.
Josh:
All right, let's play the groovy intro music on this new soundboard I got, which is so awesome.
There's so many other things I can do with that soundboard, but I won't do it. Oh, there's a transition noise we can do between questions that'll be fun. It's like a swooping noise it makes. All right, so our first question here, starting off strong. We recently have had a customer do this, but I'm going to ask the question because it was based on a customer example. Should I give away a Tesla as a prize in my company's online contest if I want to grow my audience and increase sales? I'm going to paste that question in off of the board to the AI and I'll read its response as it comes out. Oh, it's working. All right.
Giving away a Tesla as a prize. An online contest can be an effective way to grow your audience, increase sales, but it's important to consider a few things before making a decision. First, consider the cost of the prize and how it aligns with your marketing budget. Giving away a Tesla can be a significant expense, and it's important to ensure that the cost is justified by a potential return on investment. Second, consider the demographics of your target audience and whether a Tesla would be relevant and appealing to the prize. If your target audience is not interested in luxury cars, a Tesla may not be the most effective price to attract and retain their attention.
Finally, consider the logistics of the contest and how you handle the prize fulfillment. Giving away a Tesla requires a significant amount of planning, coordination, and it's important to make sure the contest is well organized and you have a plan in place for delivering the prize to the winner. Overall, giving away a Tesla as a prize in an online contest can be an effective way to grow your audience, increase sales, but it's important to carefully consider the cost target audience and logistics before making a decision. What do you think?
Hannah:
Well, it's better than it's math answers for sure. I would give very similar advice. Obviously Tesla's an extreme thing for a small business, but if you had a car dealership or something like that and you were trying to get people into something in that sense, when it says know your audience and if they're not into sports cars, they wouldn't want it. I don't know if that's true 'cause I don't really care about sports cars, but if I won a Tesla, I'd be very happy. But considering your audience, try to get an authentic audience base so you're not pulling in strangers like me. If you are somebody who sells sports, cars, tech like that, I don't care about that stuff. I'm not your ideal audience, but you're attracting me into your contest. So more so consider the audience for yourself if it's going to be beneficial for you as opposed to for them, in that sense when it's such a big prize.
Josh:
Yeah, absolutely. I feel like this was a really good answer. I was surprised. I feel like it was reading some of our blog posts as training for it because it hit on the things that I would've wanted to hit on, which is like, do you have the money for it? Do you think you'll be able to market it enough to get that? This is one thing, didn't talk about how well you're going to market it, but I feel like it's really disappointing to have a huge prize, but if you don't market your contest in some way or have a good way to get the word out, you might just be giving away the huge prize to one of a thousand people and your ROI is not going to be that great. So I would maybe path some semblance of a good audience before giving away a huge prize.
I know when we talked to the guy for the Hogan Racing team and they were giving away a huge prize, he did it to celebrate getting to a hundred thousand YouTube subscribers. So he knew he had an audience of people that he could justify giving away a giant prize to, and he wouldn't have felt bad if one of those people had won the prize, but his audience hadn't grown a ton at that point. But if you just didn't have much of an audience, that's the only thing I would add to the question. But otherwise, I think it did a great job with that question. So color me impressed with the AI. Now we can move on to the next question. Question number two is, how much does the design of my landing page matter for my product launch?
Hannah:
Ooh, we haven't talked about that much.
Josh:
No, we haven't. All right, we're getting the answer. The design of your landing page is important for successful product launch because it helps you create a good first impression and can influence a user's decision to purchase. A well designed landing page can effectively communicate the value of your product, persuade users take action and lead to increased conversions. Here's a few key elements to consider when designing your landing page. A headline. The headline should be clear, concise and communicate the value of their product and what makes it unique. Images and videos. Use high quality images and or videos to showcase your product features. Product details. Provide detail information about your product, including features, benefits, and pricing. Call to action. Make it easy for you to know what the next step is with a clear buy now or signup button. Trust signals. Number five, include elements that build trust, such as testimonials, money-back guarantees, and security badges. Paying attention to these elements, you can create a landing page that effectively communicates the value of your product and persuade users to take action. Hannah, your take.
Hannah:
That was really good. I'm shocked actually even mentioning the security badges. I wouldn't even think to give that advice, but that is so helpful. We do have the article on photos, to add high quality photos and things like that, but everything else, having that importance of this is what people are going to see right up front when they go to your landing page when they're signing up, they want it to look authentic. If you have all kinds of distractions in this page or it's just poorly designed, sometimes it looks like a scam. It's really easy to get scammed online. And so the more professional and simple it is, the easier it is for people to understand as well as for them to trust you. So that was really good advice.
Josh:
Yeah, I was again surprised. I was worried where it was going because it started out saying the design of your landing page is really important. And the reality is, I've seen a lot of great product launch pages go up that are a logo and a statement by the creator and then an explanation of what the product is that aren't really what you would call designed. They're clean and simple looking, but in the end they touch on all the things the AI said to have. They have a headline, there's usually an image or a video and there's some details in the description. And so I think it's answer when you factor in what it's asking you to include, was a really good answer.
I think I see people too often get caught up in design, meaning the placement of this icon or having this typography or having this specific thing and it didn't talk about that because those are the things that people often get worried about when they're designing a landing page, especially for a product launch about thinking it has to look perfect and I think the answer is great because it covers and says like, no, the important things are having a great headline if you use an image, high quality image, having some product details and a really clear call to action and as you called out the trust signal. So again, I'm going to say this is a great summary of the things to include on the design of a landing page.
Is it a good idea to require people to pay $1 in order to be eligible for prizes as part of a contest or product launch? All right, we're waiting for the answer here.
Hannah:
I'm interested to see if it's going to have a thought like a Patreon, how the paywall changes things.
Josh:
Yeah, I'm curious to see if it talks about any of the legal ramifications of this. All right, we're getting our answer.
Charging a fee to enter a contest or sweepstakes or a product launch can be a controversial practice and it's important to consider the potential risks and benefits before making a decision. On one hand, charging a small fee to enter a contest may help deter people who are not truly interested in your product from entering, potentially increasing the chances of winning for those who are generally interested. It may also help offset the cost of prizes and other expenses associated with running a contest. On the other hand, requiring a fee to enter a contest may deter some potential entrants and may not be in line with local laws and regulations.
Some countries have laws prohibit charging a fee to enter contest. It's important to familiar yourself with these laws before implementing a fee. Additionally, requiring a fee may be perceived as unfair or unethical by some people which could damage your brand reputation. In general, it's a good idea to consider the potential risks and benefits of requiring the fee to enter a contest before making a decision. If you decide to charge a fee, it's important to be transparent about the reasons for the fee and clearly communicate the terms and conditions of the contest. Hannah?
Hannah:
Okay. Yeah, so as I mentioned the legality and we can upload some of those documents to this podcast too. I'm curious about that stuff, but I don't think that the paywall is a great idea for just your gathering leads and growth. And if usually your goal is an email list, that's not really the point. If money is a thing, we do of course have where we directly integrate with Shopify and other POS systems. So if the goal is to gather more leads and more sales, then linking that and making that just a bonus, is beneficial in my opinion. But honestly, from a-
Josh:
To linking it to the sale instead of just like a three-minute contest.
Hannah:
Yeah. I think when you want people to enroll in your contest, you're trying to bring awareness more so. And I know that you feel like a paywall will stop bots and stop people who aren't interested in your contest. But at the same time we have good anti-fraud protection and you can siphon those people out while you're going through it. So I would say that it's a risky decision to put any paywall.
Josh:
I think this is one that the answer did not nail as much as the others. I'm glad it mentioned the legal thing because this is absolutely the case that some countries, some states have different laws that whether you can require the purchase or whether it can even be optional to purchase. And we've got some guides that as I'm willing to and explain that, but it's one of its reasons was that it may help you offset the cost of the prize and boy, I'm not sure when the question was phrased as a dollar, I'm not sure how much you're going to offset of big prizes or the cost of running a contest with just asking for a dollar, especially considering the people you'll lose on test that aren't willing to enter because it just seems weird to have to go enter a credit card or payment information to pay a dollar. It would really turn me off from entering a contest or participating in a launch.
Hannah:
It feels a little scammy. Even if it's a company that you trust, you see it and you're like, okay, well now you have my credit card information and for $1 that doesn't really add up. It would almost make more sense for it to be a $30 entry fee or something like that.
Josh:
Or if you pre-order the purchase, you're eligible, you can get more entries in the contest for making a full pre-order, but in which case you're making a full purchase and you're doing it as optional. So you'd give people the chance to enter without it. But then maybe you say like, "Hey, you can still pre-order on the "Thank You" page as one of the actions and if you pre-order we'll give you five, 10, whatever extra entries for doing the pre-order the product". I think that would be a better way to go about it. That's a lot more friendly to everyone else that might just be looking at the contest and doesn't like to participate in pre-orders because they've ordered things on Kickstarter that haven't showed up or whatnot.
Our next question. How long should I run my online giveaway contest before giving away the prize? I'm really curious. There's all sorts of different answers online when you search for this question. So I'll see how the AI summarized all those answers.
Hannah:
The question isn't super general.
Josh:
Yeah, I think it's really hedging. The length of your online giveaway contest will depend on your goals, target audience and complexity of the contest. Here's a few factors to consider internal life of the contest. Your goals, consider what you hope to achieve in the contest. If you're looking to generate a large number of entries or build buzz around a new product, you may want to run the contest for a longer period of time. If you're trying to drive specific actions such as signing up for a newsletter, making a purchase, you may want to run it for a shorter period of time. Consider the target audience, the demographics you're targeted and how much time they will have to participate in the contest. Your target audience is busy and has a lot of commitments. Doesn't everybody have commitments? Sorry, that's just me. You may want to run the contest for a shorter period of time to ensure that they have an opportunity to participate.
Complexity. Consider the complexity of the contest and whether it require the significant amount of effort to participate. The contest is simple and quick to enter. You may be able to run for a shorter period of time. The contest requires more effort, such as creating a video, completing a survey. You may want to run it for a longer period of time and give people the opportunity to participate. Overall, the length of your giveaway contest should be based in your goals, target audience and complexity of the contest. It's a good idea to carefully consider all these things and turn the length of the contest and ensure it's successful. Hannah?
Hannah:
Yeah, I think it was overwhelmed. I didn't really know how to answer this.
Josh:
It's what I thought too.
Hannah:
Yeah, so you are going to pay attention to the complexity of your contest, but I think there's a general speaking answer. It does depend on your brand and what you're putting out and if you have a Kickstarter that you're running and deadlines and things like that. But if you're doing something like a new launch, a new release, you want to get your maximum out of people but you don't want to do too much. If you overdo it, then people are going to forget about your contest entirely. So a good rule of thumb is that three to four week range in my opinion, because that gets enough time, that first two weeks to gain traction and then for those people to have the opportunity to do the referrals if that's what's important to you.
And then those referrals have the option to sign up and maybe get their referrals and then it gets to be like that go time for them. They have a week left and you can send out all of those reminders and have that time to build your email list, but actually build a relationship with it too. Because a weekend contest is awesome and you can absolutely do that as well, but if you're in the point of wait list style or really, really growing your business and you want to have those warm leads in the conversation time too.
Josh:
Yeah. And the longer you're on a contest or even a product launch, the more you want to continue to engage the audience. So you'd almost be best off running mini contested within your contest. So when we've done it in a month long every week we are giving away a mug as part of a month-long contest to keep as a reason to email everyone and as a reason to keep people interested and excited about winning something small. So you can absolutely do that. I thought its argument about complexity a little bit hard because, boy I really, I'm struggling to think of the ideal contest where it's going to take people a ton of time enter.
I get if you're asking people to record a video, but you shouldn't be asking people to complete a survey that's like a two-hour survey for your contest. It should be still a really quick survey or a really quick video review or something you want to get out of your audience. But I wouldn't make it so demanding where it's like, okay, this is going to take you two to five hours of your time because most prizes are not going to be worth it to people to do that anyway.
Hannah:
Yeah. Most of the contests that I've seen, creative contests that are very like upload your photos, upload your videos, things like that. The photo ones, they're shorter 'cause they're like, you should already have this. Good luck. And then the video ones, because they're testing your creativity, it's almost better to make the time still the same as anybody else because that's that fair strike of time. You've got one month, go get it done thing, for your creative outlet. And then also making people wait three months to find out who totally wins is going to absolutely lose everybody.
Josh:
Yeah, yeah. No, for sure. All right, our next question. I'd say now we're two and two. I'm giving it kudos on two answers and thumbs down on two answers here so far. So let's see what it does on the next question, which is, should I fake subscribers to my wait list to make it look more popular in order for people to feel more comfortable promoting it? So I guess that means faking the count of the subscriber showing a million people signed up, you should too. Let's see what the AI believes about this fakery. I've asked the ethical questions in the past and sometimes it just abstains from answering the ethical questions and says something like, I'm a computer, I'm not here to make ethical questions, but you should be a good person.
Hannah:
That's what I was thinking. It's a matter of ethical ethics. I don't know if the AI can figure that out.
Josh:
All right, it leaned on the side of being ethical. Faking subscribers to your wait list is generally not a good idea for several reasons. First, faking subscribers can be unethical and may damage your reputation. If people find out you have fake subscribers, you may lose trust in your brand and be less likely to promote your product or service. Second, faking subscribers will not ultimately lead to increased sales or success. While a large wait list may seem impressive, it's ultimately the quality of your product or service that determines whether people actually use it or recommend signing up to others. Instead of faking subscribers, there's more ethical and effective ways to build and generate engaged wait list. Some strategies include offering incentives for people to sign up such as early access or discount and promoting the wait list through your marketing channels. Overall it's important to be transparent and honest in your marketing efforts and to focus on building a genuine engaged audience rather than trying to fake popularity. Hannah?
Hannah:
That was fair. It also can deter people. They see a thousand people, a million people, whoever have signed up for this, they don't think that they have a chance. So aside from the ethics behind it, that's also just not necessarily a great way. I know a lot of people think that fake it till you make it with things like that, that's like influencers who buy followers. Once somebody realizes that they've bought those followers, then their influence platform doesn't really matter anymore.
Josh:
So my take is, I liked the answer that it focused on the ethics. When people ask me this question, because our wait list templates generally do have a field for total wait list members or it'll tell you where you are in the wait list when you sign up. And I get that some people are concerned like, oh it's going to make me look really small time if it just for the first a hundred thousand, 10,000, whatever their number is. Everybody has a different opinion of what makes them look small. But I just feel like well, what I would do is just take that number off. You don't have to show it to people to get them to share and promote it right away. You can just say you'll get earlier access with more people you share. You can start out that way until you get to a hundred, a thousand subscribers.
And then if you want to add the number because you think the number is beneficial 'cause people feel like they're part of something, you can always add the number back to the wait list. We do have the feature in KickoffLabs that will let you preset a number. But I always tell people just to consider the honest approach that the number should really be used if you've got a number of people maybe in another platform that you haven't added to the contest this way. But not to use it to be like, oh I've got 10,000 subscribers to my product wait list. Because like I said, if somebody finds out it really is just a damaging thing if they find out you weren't able to launch because you never got more than a hundred subscribers. And my last thing is I like to tell people I think there's a benefit in being small.
I think people give more leeway to small businesses and small products. And so I think the whole idea of faking it to you make it can actually hurt some new businesses and people starting out and launching products. I think it's better. The case studies we've had and the people we've had on through building wait list, they always tend to be really genuine people who are explaining where they're at in the process and what their product is for and how big their team is. They're always really genuine about it and that seems to add to their success or encourage people to join them because they feel like it's more personal than entering a contest from Nabisco or something.
Hannah:
And the whole point of your contest is for organic growth anyway. That's what you're trying to obtain. So if you're saying you have all this crazy growth, people are less likely to be like, oh they need our support. They're like, well they've got two million supporters, who cares? I can't help this cause.
Josh:
All right, we've got two questions to end. I'm not sure if we'll spend time on both of the questions but we've got both of these questions. Oh, transition time to the next question. The two questions at the end are both more opinion questions, I would say, than actual there's a good answer and a bad answer. So I'm curious to see what it does on the first opinion question, which is which ad platform is best for promoting a new contest or product launch? I don't think there's a right answer to this question. It's really thinking about this one.
Hannah:
Like a huge list.
Josh:
Yeah, it does start that way. It says there are several ad platforms that can be effective for promoting a contest or a new product launch. The best platform you use would determine your goals, audience and budget. I feel like it reused the sentence from earlier. Here are a few popular platforms to consider, Google Ads and then it describes Google Ads. I won't read the whole description. It can be effective for reaching a large and targeted audience and driving traffic to your website. Facebook ads. It can be effective for reaching a large and audience and promoting events and contests. Interesting differentiation there. Instagram ads can be effective for promoting visual content such as products and contests and reaching a younger audience. Pinterest ads can be effective for promoting visual contents such as product or contests and for reaching a female audience. Overall the best ad platform to consider best in your specific goals, audience and budget. It's a good idea to consider a few different platforms and test which one works best for your needs. Hannah, what do you think?
Hannah:
So it just gave ad platforms, it's interesting.
Josh:
I think it just chose to list all the ad platforms and it tried to do a little bit to explain what it thinks each one is best at. So for Google it said driving traffic to your website, for Facebook it said promoting events and contest, for Instagram it said contest and a younger audience. And for Pinterest it said contest and a female audience.
Hannah:
Women? As a woman who doesn't Pinterest, I can't say anything on that one but those are beneficial platforms to use for your advertising and marketing. Something that we've worked on a lot lately and you have put out a lot lately, especially all of our new integrations with other platforms that help with lead management and client software and things like that, I feel like finding those that fit in with you, also are really important. And of course we have that whole list on our Twitter and the articles that we've put out, but I think it's a combination of finding what works best for your platform. So that really would be hard to answer as a person or AI. It just depends on what you're selling and how you plan to market it, how you want to put it out and how much you want to spend too.
Josh:
Yeah, I'm going to say I think if I was talking about a contest or a product launch, I think advertising is probably not the best way to go unless you're somebody that is an ad expert and you consider it your marketing strength. At least in my experience with companies, we've seen a lot of people have success with Facebook ads and I think it's because they can get really targeted with a smaller budget. So they can do things like just target these five members of these five Facebook groups or things like it and they end up doing pretty well with a micro retarding. On Google it tends to be really competitive. So until you have a product people can buy, the feedback we've gotten from customers is that it can be really expensive if it's a product launch and Google also doesn't like to advertise contests, so you'll run into issues advertising contests on Google if it's a contest.
And for the new product launch, like I said, I think it's just going to be too expensive for most people. Instagram, similar to Facebook because they are the same ad platform at this point. Just the targeting, people seem to have some success with it if they're pretty good with a limited budget. But again, I wouldn't do it as much for a contest as I would for eventually what could be a paid product that you'll get people to buy and then I can't comment on Pinterest. But we haven't tried Pinterest ads.
I know I've had a couple customers we've talked to that said they've had success on Pinterest, but I don't know how true the stereotype is about the female audience. I don't know how true that is in reality and I can't give advice on that. I think the answer just gave you, here's some platforms to consider, for the answer which it was a very generic question because it said contest or product launch. But more specific is I'd say not for a contest probably any of them to spend too much money and for a product launch, I've seen the most success with the Facebook ads for driving signups for new product launches and Google, the feedback is as expensive.
Hannah:
I don't even think you could do anything in a month, I don't think [inaudible 00:28:21] pace for two, three weeks.
Josh:
Yeah, it's really hard, and you have to spend a lot of money to get the signal back on Google Ads too. I feel like we weren't seeing much in terms of things we could learn from until we were spending like $50 a day on Google Ads, which depending on the size of your company, starts to become a huge investment for the length of the campaign.
All right, the last question that we have time for today, and again this is another opinion question and this is one that somebody sent in through support recently, is SMS, email or social media marketing better for engagement with my audience? I don't know if it meant over a product launch or contest, but I think the question we'll have an answer is just this general engagement question. So which of these three tools for talking with people and having conversation's best for your audience? It's going to hedge this answer again.
The most effective channel for engaging with your audience will depend on your target audience, the type of content you're sharing in overall marketing goals. Here's a few things to consider in deciding what channel to use. Target audience, consider the demographics of your target audience, which the channels are most likely to use. A younger audience might be more active in social media. Among older audience may prefer email type of content. Consider the type of content you're sharing. The channels most appropriate for visual content might be more effective in social media and we want more detailed, informative content may be better suited for email. Marketing goals. Consider the overall marketing goals. Which channel is most likely to help you achieve them. For example, if you're trying to drive traffic to your website, social media or email may be more effective than SMS. Overall it's good to consider the demographics and target audience, the type of content sharing and the marketing goals and deciding a channel. It may be beneficial to use a combination of channels to reach a wider audience. Hannah, your take.
Hannah:
I think that email is not dead. I think a lot of people have thought it is. I think that email is the most beneficial you can do because you're keeping an email list and you can directly keep in contact with people. However, if you have a very social based platform, you are an influencer, you sell on Instagram, you have an Instagram marketplace or Facebook marketplace or something like that, I do think the social media advertising is great. With us, that would look like actions and people coming in and responding to that. And then SMS, I think it's good because it's directly to your phone. I think that's a fun additive. I don't think that SMS is going to be the number one way of communication because a lot of audiences just going to see that and be like, I can ignore this right now. At least with email, they're going through collectively looking at everything and deciding what to respond to and email can direct you a lot easier, a lot safer through links.
Josh:
Yeah, I thought it had some good points and some terrible points in this answer. It definitely has read a lot of the articles about the death of email, the way it answered. The first thing about the younger audience, maybe more active on social media, because I don't feel like we see that in the numbers. It seems like it's not in the types of contest. It seems like the email engagement is pretty consistent across the type of contest and the bigger factor is just the deliverability of your email and the email service rather than the age of the audience going across. But you also have deliverability concerns on social media just because if we have a thousand fans on Facebook and I post something, it doesn't mean it puts it in front of all thousand people the next time they log in. In fact, only you'll see when you post something out of the business, it'll say reach 25 people.
And you're like, but I have a thousand fans. And then there's a button that says pay to reach more people. So it's not a panacea that the social media as a replacement. I agree with your comment about the SMS being an add-on is a great way. Some people might just prefer quick messages. As long as you're not sending a ton, you're not a political campaign sending out 30 in a day. Messages asking for donations, I think that can be effective. I think what's important as you get larger as a company is to realize that I think everybody has a different communication preference and to give your audience those preferences in terms of you might publish to multiple places in case they want to reach you multiple ways and maybe eventually you need it large enough, saying, tell us how you'd like us to reach.
Do you want us to text and email? Do you just want to text? Do you just want to follow us online? And something you can do while you're launching a product with KickoffLabs with our actions so you can have people during a product launch is you could put an action for the social networks, put an action for, obviously they'll be subscribed to email and an action for adding your phone number. And then what you'll get out of that at the end you'll see, oh, if 10,000 people signed up and about half of them entered their phone number, that tells you you might have a very receptive audience for SMS messaging as a marketing medium. Whereas if not many did, but a whole bunch of them went to LinkedIn, that would be a great way to do it. That would be something to know.
Hannah:
Yeah, that's somewhere where your product testing comes in, your audience testing, figuring out where they are, but also ensuring that your communication is not ruining their life. Keeping up with them. If they entered, they want to be updated, they want to be a part of the contest, the company. They want to know what's going on. They don't want three texts a day, three emails a day and see all over social platforms. So it is like a fine balance of finding where they're at. I did do a fun, it's not fun for me, but a social experiment I guess, with my own personal things I had signed up. I win contests all the time. I sign up for virtual contests, I do SMS entering. I do the, you get 20% off when you sign up for a company. So I started doing that around Black Friday and I've always done that and I've noticed I get a lot of messages in a day.
So I thought if I don't look at my messages for the holiday season, how many am I going to have? I have currently 668. Can't really say it, 668 messages.
Josh:
Oh wow.
Hannah:
That kind of thing. They're not from friends and family, it's just marketing and it's just the same company sending the same. I've maybe signed up for 10 different companies, maybe 20 if it's been over a year, but I just decided not to send any of them and add it up and see how terrible it is. But with email, at least when you're getting that many, you can siphon through them. You can go through and do whatever. It's coming directly to your text messages and just invading you all day, it's partly, it's nice to get one a week where you're like, oh, that's great. They're having a sale, they're picking a winner. I want to see that. I will open those ones. But if it is just constantly updating because they're like, I can get a hold of my audience through text because they're always on the phones. No one wants that. And that's something to think about when you're keeping that healthy communication balance.
Josh:
Yeah, I think that's a great note to close on. Keeping that communication balance. This was a lot of fun going through and asking the AI questions and I have a feeling I will want to do this again sometimes, 'cause I enjoy judging other people's answers better than I enjoy answering the questions and we're not hurting anyone's feelings when we do it this way.
Hannah:
Tell the robot to take over.
Josh:
Then we'll have something to worry about. Thanks, Hannah. Bye.
Hannah:
Bye.