Maximum Lawyer

Tyson sits down with Ryan Webber to unpack the custom “YouTube research skill” he built in Claude that has transformed his law firm’s YouTube channel. Ryan shares how he took fifteen thousand dollars’ worth of training from top YouTube strategists plus six years of experience, loaded it into Claude, and created a skill that now does the research those strategists used to do for him.


You will learn:
  • Why YouTube is a click‑first platform and why titles, topics, and thumbnails are eighty percent of success
  • How Ryan’s skill scans niche and adjacent channels, pulls outlier videos, and turns them into ten prioritized title and thumbnail ideas with data to back them up
  • The shift from “YouTube for local clients only” to broader topics that took their channel to one hundred thousand subscribers and over one million views per month
  • How Tiffany records just two hours a month, uses teleprompter scripts built in Claude, and still generates 1.5 million monthly views
  • How they turned seventy‑eight hundred dollars in monthly AdSense into roughly seventy thousand dollars in revenue by reinvesting into high‑ROI ads and funnels

Ryan breaks down exactly how he uses cowork to trigger the skill, how it checks oneof10.com trackers and YouTube analytics, and why he now invests about eighty percent of his effort into research, titles, and thumbnails before ever worrying about video polish. He also shares what still requires a human touch, from injecting real client stories into scripts to tailoring the skill to each individual channel and its goals.


If you are a law firm owner who wants YouTube to both bring in five to fifteen calls a week and build a much larger audience, Ryan’s approach shows you how to stop guessing and start using AI to make smarter marketing decisions.


Highlights
0:00 – Why Tyson twisted Ryan’s arm to share his YouTube skill
0:26 – Turning $15K of strategist training into a Claude skill
1:16 – How the skill researches channels, topics, and outlier videos
4:10 – Hitting 100K subscribers and shifting the YouTube strategy
6:02 – Why titles, topics, and thumbnails are 80% of success
6:56 – Using AI to script videos that still sound like the lawyer
8:20 – 1.5M views a month and $7,800 in AdSense
9:48 – Turning YouTube into “free” local advertising
10:28 – What it would take to offer this skill to other law firms
11:22 – How much money Ryan is saving on strategists now


If this episode helps you think differently about YouTube, hit subscribe for more practical conversations on building a business‑driving law firm channel, and share this with another lawyer who is tired of guessing on titles and thumbnails.


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Creators and Guests

Host
Tyson Mutrux
Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.

What is Maximum Lawyer?

Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.

Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.

If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.

Tyson Mutrux (00:06)
All right, Ryan, so we have you out here in Chicago. You’re gonna be leading our—you lead our YouTube accelerator with Jeff Hampton, but you were telling me about something a couple of days ago that is really cool. I twisted your arm and convinced you to talk about it a little bit. It’s a skill that you created for… like it’s basically your entire YouTube process, right? Is that how—
Ryan Weber (00:26)
Yeah, so I’ve paid fifteen thousand dollars to probably the top YouTube strategists out there. And so I took what they were doing, getting all the transcripts off of our conversations, learned everything they’re doing, applied what I’m doing, and put it all into Claude, had Claude build it all out and say, you know, extract everything. What are we doing? You know, this is what I do, this is how I do it, this is my process. And put it in there to build a skill, and now I have what I would call a nine to nine‑point‑five out of ten from those guys’ YouTube strategist.
Tyson Mutrux (01:05)
That’s—I mean, that’s pretty awesome. I mean, like, I’m excited if at some point you’ll show it to me. But it’s pretty cool. Walk me through, I guess, how it works. Like, what does it do for—
Ryan Weber (01:16)
So probably the easiest way to explain it is YouTube in general. So YouTube is all about title, topic, thumbnail—those are the most important things. So that’s what I built this on. So I will have this thing, it knows our channel, knows what we’re about, knows who our channel’s for, what we’re trying to achieve with the channel. Is it a growth channel? Is it a views channel for YouTube, or is it trying to just get clients? So it’s trained on that. It’s also trained on our whole brand voice and all of that. So it knows everything about the law firm.
And then the skill will then go in and study YouTube, find outlier videos the same way I would. I have our channel trackers of: here’s our exact niche channels that we look at, here’s our adjacent niche channels we look at. So it goes into—it’s the platform I use, it’s oneof10.com. So it goes in there, it opens our trackers, it says, okay, here’s the exact niche that you’re looking at. Over the last six months, here’s the outlier videos. So these are good topics.
So I’m gonna apply those to the title formats that you like using. Then I’m gonna go over to the adjacent niches, and I’m gonna see what titles are working, and I’m gonna apply those and I’m gonna marry it together based on your goal. And I usually say, give me ten ideas. And it gives me the ten ideas that I’m looking for, with an idea for what the thumbnail should be, with the title, and it gives me all the research data of like why this is good and its recency and relevancy to what we’re doing.
Tyson Mutrux (02:40)
So what is the input? I guess how does it start? What triggers this thing to start?
Ryan Weber (02:44)
I do it in CoWork. So I just learned CoWork—
Tyson Mutrux (02:47)
Nice.
Ryan Weber (02:48)
—you told me I need to do this, and I finally got time. So I go into CoWork and I say, “On the YouTube channel Thomas & Weber or The Real Estate Lawyer, go find me ten YouTube titles based on my skill.” And that’s it. Like, there’s not some crazy prompt, because I’ve trained it on what it does, and so it’ll start the whole process. It’ll open up, you know, oneof10.com, it’ll open up YouTube, it’ll look at our most recent videos, it’ll look at what we’ve done, and then it’ll go through and it’ll also prioritize them. So one through ten—like, number one is what it thinks the best, priority one, is.
And so I’ll still go through and I’ll say, like, okay, I like this one, I don’t like this one, but I was paying a lot of money for someone to do this for me. And it would take them, you know—we’d have a monthly call and they’d do their research and all that, and I’d still get my ten titles and I’d pick the ones that I wanted. And now I just have Claude do it. And I compared it against what they were doing, and it’s—I don’t want to say the same, I’m not going to discredit them, but it’s really close.
And so do I want to continue paying seventy‑five hundred dollars every three months, or do I want to just use this and say, “Well, I got it ninety‑five percent of the way. What’s the human element that they were adding to it that I can also add to it to get the same idea?”
Tyson Mutrux (04:10)
Right, so you all hit a hundred thousand subscribers a couple of weeks ago, and you’ve seen a pretty big uptick over the last few weeks. How much of that can you attribute to what you just built out?
Ryan Weber (04:23)
Really? Yeah. So we went from—we changed our YouTube strategy. We used to be YouTube to try and get clients to the business. It was working. We were getting between five and fifteen phone calls a week. So like, I’ve posted in the Maximum Lawyer group and said, “Hey, look, this is—like this literally came from our website this morning.” It’s like, “Hey, Tiffany, I watched your YouTube video. I have this problem that you answered…”
Tyson Mutrux (04:42)
You show and tell, you do really well.
Ryan Weber (04:51)
“…do you think you could help me?” It’s like, we get those weekly. But we were only getting like a hundred or a thousand to maybe like three thousand views a video. And don’t get me wrong, like, it’s great. It was working. But I started seeing the numbers grow and I got really excited. I wanted to get to a hundred K. And the difference was, we were really niched into North Carolina law‑specific, because that’s where we are. And we had to go broader, because if you want to get views and be a YouTuber, it’s the broad approach.
And so as soon as we shifted to broader, I think we’ve had about—let’s say eleven or twelve videos. The lowest viewed video since we shifted is like thirty thousand views and we’ve got one that’s six hundred thousand, our number two best‑ever video. And it’s a hundred percent doing that exact strategy.
Tyson Mutrux (05:39)
So from listening and talking to you and Jeff Hampton, I kind of got like there’s sort of a recipe, I guess, when it comes to what makes a good video. And that’s maybe probably oversimplifying it, but it seems like the research and then the mechanics of the thumbnails and the titles and things like that—that feels like it’s like eighty percent of it.
Ryan Weber (06:02)
It is a click‑first platform. If you do not get the click, you don’t get the view. So none of it matters. You could be the smartest lawyer with the best information, with the most beautiful video, but if someone doesn’t click on the video because the title wasn’t in a format that works, the topic wasn’t relevant that people were looking for, and the thumbnail didn’t grab attention and work together, the video doesn’t matter.
So you actually focus—I put about eighty percent effort into that. And then the rest of it is—it’s all Claude as well. Like, Tiff’s videos are scripted, but they’re not scripted from me just telling Claude, like, “Here’s the video title, go do it.” She sends me a voice note of what she wants to say. So she basically gives me a five‑minute rough draft of all the things that she would like to say in it. And then we use our script‑writing framework that we’ve built out in Claude, and it then puts it all together into the exact framework that we want for a good YouTube script.
Tyson Mutrux (06:56)
And that’s where there’s that specific expertise of the attorney that makes sense—some of the stuff, the nuance that you wouldn’t get whenever you… like if you were to just do it yourself, right?
Ryan Weber (07:05)
For sure. So like, you know, we can use you for example. If you’re making a video—and it wouldn’t be this, but let’s just say like, you know, “Seven things you should never say to the car insurance adjuster.” And you’re going through, you’re like, “Number one, I want to say… you know, you never tell them ‘I’m having a good day.’ Actually, I have a story I want to mention. I had this client, he said, ‘How are you doing?’ on the phone, and my client responded, ‘I’m fine,’ and then they used that against us when we went to trial.”
And so you tell that story, and then in the script it puts it in there and it’s not AI‑generated, it’s not something that someone else could use. This is your actual information and that’s how you use AI well. No one knows that it’s AI‑written. No one ever, because it’s Tiffany’s actual thoughts and opinions and stories.
Tyson Mutrux (07:41)
Yeah. Do you all use the teleprompter?
Ryan Weber (07:50)
We just started, though. Like this year. So probably the last twenty‑five videos. I hate it. I’m terrible. I tried to read off my teleprompter yesterday—it’s like I don’t know how to read. I don’t know what happens. Now Tiff, she screws up like once out of a ten‑minute script. She’s like perfect. And she loves it because her time involvement of actually recording videos now—we just calculated it—we’re total, me and her, editing fifteen hours a month.
Tyson Mutrux (08:19)
For YouTube. Pretty damn good.
Ryan Weber (08:20)
Yeah. Her involvement is two hours a month. So that’s her just voice‑noting and sitting in front of the teleprompter to make one YouTube video a week. For us, that generated one‑point‑five million views last month. That also generated seventy‑eight hundred dollars in AdSense, which to me is crazy. That is pretty crazy. Now I do the marketing—I got a free seventy‑eight hundred dollars to go run ads to go actually market the business in our local area. So that’s why we shifted to the broad stream.
Tyson Mutrux (08:47)
I love when you send me those text messages where you’ll send me—I kid you not, everyone—he sends me these breakdowns: “Here’s how much we spent on these ads, here’s how much we made on the…” Like, it’s really impressive. And you factor in the AdSense and all that, which, it’s really impressive. And I just love that you’re focusing on the numbers.
But you basically—you’re like, she got free advertising, basically, because the marketing paid for itself, which is just incredible.
Ryan Weber (09:11)
Yeah. I mean, don’t get me wrong, like seventy‑eight hundred dollars is not unmeaningful. I use it to actually make us money. So like, I could be happy and just be like, “That’s my seventy‑eight hundred dollars.” No, I’m gonna say, “Well, now I’m gonna invest the seventy‑eight hundred dollars into the thing that I’m getting a nine‑X return.” So that seventy‑eight hundred dollars just turned into seventy thousand dollars. So YouTube paid me to make seventy thousand dollars.
Tyson Mutrux (09:15)
Yeah. But then you kind of extrapolate out even more, right? Like, so yeah, that’s a bunch of money. But then you have—the funnel for getting people to the webinars, and the next thing, you have like forty‑five people show up to a webinar.
Ryan Weber (09:48)
Started it yesterday. I mean, twenty‑four hours in, we have forty‑two people signed up. I’ve spent a hundred and seventy dollars.
Tyson Mutrux (09:54)
I mean, it’s like—the things you’re doing are just, it’s brilliant.
Ryan Weber (09:57)
It’s awesome. I mean, it’s fun. I love it, and I have no issue sharing everything that we’re doing because it takes work. Like, it is hard and it takes a long time to get skilled at it. So I can tell you what we’re doing. And I can share everything, but you’ve gotta actually do it.
Tyson Mutrux (10:15)
That’s what I love about you. I asked you to come on here, just talk about the YouTube skill. You shared some stuff. If people want to reach out to you and just kind of pick your brain about the Claude skill that you created for YouTube, I guess, what would you call the skill?
Ryan Weber (10:28)
I call it the YouTube research skill. Now I have it built out for each individual channel, and that’s kind of what makes it work. So, you know, with us having this skill, we have it, but you would also have to tailor it to what your goals are and what your needs are. So there’s probably—I haven’t tried this yet, and this is what we were talking about of like, “Well, do you want to sell this?” Like, yeah, sure. This is gonna help people and it’s very valuable. It’s fifteen thousand dollars of education plus all the six years of being on YouTube learning piled into just Claude.
It’s really good. But I would have to figure out the prompt to help someone train it into what they’re doing first to then deploy the skill, which I don’t think is hard.
Tyson Mutrux (11:11)
Right. Well, I mean, if I’m understanding you correctly, you’re gonna save yourself—I don’t know, what, sixty thousand dollars this year, if not more, on having to pay for someone else to do all that for you?
Ryan Weber (11:22)
Yeah. I mean, I’ve done them in three‑month sprints. So I paid them for my channel first to see, like, how are they… you know, it worked really well. Like, I just wanted to get monetized. Like, I do it when I have these little goals. Like, “I have a goal, I want to get monetized.” So I paid them. It worked. I learned a bunch from it. I applied it to the law firm’s channel. It worked. And then I was like, “I’ve got the YouTube accelerator. You know what I’d really love to do? Be at a hundred thousand subscribers by the time I get…”
Tyson Mutrux (11:48)
And you nailed it.
Ryan Weber (11:52)
So I was like, “Well, I’ll pay them to sprint and see what they would do on a bigger channel. What would they do on that?” Well, that’s when they opened my eyes up to broadening. “Hey, you’re still…” And to this day, we’re still getting the same amount of website increase. We’re still getting everything the same. We’ve just added a million‑plus views a month. And I’m like, great, it works.
Tyson Mutrux (12:10)
All right, well, if people want to ask you questions about it, how do they get in touch with you?
Ryan Weber (12:12)
I’m pretty easy. Probably Instagram’s the easiest. I’m usually on there the most, so it’s @ryanwebbermarketing. But my YouTube channel’s hopefully helping as many law firm owners as possible—just understanding marketing and maybe bringing a thing or two in‑house to not have to pay guys like me. That’d be great.
Tyson Mutrux (12:30)
Same name, Ryan Webber Marketing, for YouTube?
Ryan Weber (12:32)
Yeah, Ryan Webber on YouTube.
Tyson Mutrux (12:33)
Okay, Ryan Webber on YouTube. See the face—love it. Not Jeremy Webber, Ryan Webber. Gotta make a reference. All right, thanks for doing this, dude.
Ryan Weber (12:40)
This is beautiful.