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Leaders of the Ledger from CPA Practice Advisor in partnership with Rightworks spotlights the people and ideas shaping the future of the accounting profession.
Each episode host Rob Brown interviews influential firm leaders, innovators and rising stars to uncover how they are tackling today’s biggest challenges whether it is client advisory services, AI and technology, talent strategy or firm growth through M&A.
Built on CPA Practice Advisor’s trusted recognition lists like the 40 Under 40 Influencers in Accounting and other collections of prominent professionals, this show goes beyond the headlines to share practical insights, personal stories and proven strategies from those moving the profession forward.
If you are a firm owner, leader or ambitious professional who wants to stay ahead of the curve Leaders of the Ledger is your inside track to the conversations and connections that matter most in accounting.
Subscribe now to hear from the voices redefining what it means to lead in the profession.
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Welcome to the very first episode of Leaders of the Ledger, a brand new show from CPA.
show CPA practice advisor. This is not a tech that clear from the start. you're the latest tools updates from.
podcast, let's looking for reviews of accounting tool.
various events that are going on in the accounting space. Insights on new firms, tech stack, if you want all of those kind of newsy type. Show for that. It's called the accounting technology lab hosted by the brilliant Randy Johnson, Brian Tankersley to the sharpest minds in the accounting technology. Listen to that show myself. It's brought to you by CPA. Bring you serious. On the text.
base.
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stuff.
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you space.
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advisor and every week they're sharing to the table. But it's different. He's talking about the people.
The real leaders inside the profession that is building this, who are moving accounting forward, not with code and tech and as you shift the spotlight from the tools to the talent. From the firms themselves to the individuals that are actually shaping the future of the account. You may already know.
disruptors, the culture, the rainmakers.
good, but with courage, Leaders of the level is where we should
from the systems to the course.
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of manufacturing profession.
These are the go-to resources for technology practice management in the accounting world. Their legacy runs deep. I'm in the UK, international voice to this. They've been established in North America for some time. So started back in 1991, CPA software news and then evolved into CPA technology advice and finally into the powerhouse it is today.
So this
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as a
It's now a digital first media platform, serves thousands
thousands of accounting professionals worldwide. can check it out at CPAadvisor.com.
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smart and relevant, get compliant. What's new? partner with me, I'm Rob Brown to host leaders of the ledger show, is going to be behind the profession. not the regulations, not the frameworks, the talk of AI and tech stacks and workflow automation. a little bit of
about the people behind the technology, the people behind the not the people.
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Stuff I'm about, but not as much as Brian and Andy.
Game changer and accounting today is human, its culture, its vision, its relationship. And that's what this show is.
isn't it? It's leadership, influence, relevance, relationships. I appreciate the capture because I want to elevate the voices that
don't always make it to the Kina conference. These are often in some.
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things on the bleeding edge inside their firms, inside industry, inside.
organization they're running, they're partnering with, and they're giving you insights from clients, from teams, from the communities they're involved in, from the mentors and coaches that have spoken into their lives. I'm proud to be a host and guide for this journey. If you don't know me, I've this space for a while. I've interviewed thousands of professional, accounting, fintech consulting, professional service, conferences, hosted panels. I spend a lot of my time now helping professionals.
me I've been in
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their personal brands by interviewing them regularly and turning those into video snippets and thought leadership. In a personality led style to build their personal brand, give them visibility and keep them relevant in the profession. And the show is a natural extension.
pieces, don't
influence and
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of that work because this is
It's not about the noise and the hype, it's about clarity. It's about honest
doing the work and leading the line with intent, with purpose, with mission.
So, where we hire pioneers, the disruptors, the voice, don't always hear, but maybe we should because these people.
is that we
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are not pushing themselves into the limelight. They do get recognized. They do, and they've got the attention of, they're not all self-nominated. They're putting them forward as influencers. So I'm going to be interviewing, most visible and sometimes not so visible. Some of them are going to be from CPA practice advisors, 40 under 40, 20 under 40.
recognition for what others but saying people would view in some of the professions most visible people.
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he lists people with stories to tell, causing lessons to share.
to champions, we'll be delving into other influencer lists.
using a.
human side of accounting, the leadership side, the strategy side, the career side.
the journey, the struggles, the things, the people who
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The win who are asking better questions, they're building better firms. Some of them are entrepreneurial and doing their own thing. Some of them work for firms in the ranks working for the man.
that are
these people are doing
something different, they are shining light, they are telling a good story, they're taking some smart risks, they're saying things that matter, they want to elevate the profession, they want to elevate what they're doing accounting. I want to be an ambassador of the brand of accounting. And my style is not to sugarcoat, they're not scripted, I don't give the questions in advance that they're going to be answering, these are real conversations. We're talking about what excites them, what they feel is broken, what they feel is working, what comes next.
interviews here. I don't guess.
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I would
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This show at the end, three powerful communities. One, the CPA supervisor audience, thousands of firm leaders, professionals, practitioners. They read, engage with the CPA.
content every single day. So that's your first community. Second is the right works. If you've not come across that, they're CPA practice advice. They've got a brilliant hub for growth minded professionals to learn and share and elevate their practice. So they've got over 5,000 members working with them for some time now. A brilliant outfit, really shining a light on the project. They've got the teaching, coaching, peer groups, events.
community.
the owners of Pfizer and they've
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bringing people together.
All design influences thrive in changing profession.
to help accountants and the fast.
That is a growing ecosystem of accounting influencers and we're doing some quarterly speed networking events, virtual. And those together, we've got 200 registered for our next one, September 25th quarterly from there. Reach out to me on LinkedIn if you want an invitation to that one.
in September.
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charge for those. But there are people who want to
peer over the garden wall, they want to look in the bait and the medicine cabinets of a... Going on who's doing what? And we invite to that vendors, train us practitioners leaders in North America, shaping the narrative, they're talking on LinkedIn, they've got stages, they're inside and outside firms and across the vendor landscape. And that is the third community. And we're bringing all of these together.
boxes, cabinets, find out what's
coaches,
Yeah. These are people.
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together because this show sits at the center of all three. So what... Well, some interviews.
can you expect?
Some panels, we'll invite a few people and hit a topic. We'll do some... Myself, but generally asking the questions that others don't ask.
So we'll cover leadership, legacy, balance, pricing models, comp, &A, talent, bit of tech, success, but above all, it's a ledger because this profession is self-cultivation.
See you
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session strategy about influence. It's about leaders of the
Pressure needs to tell a better story. Confess non-accountant. I'm partly qualified. started a degree in accounting. wrote it. The fighters. I was a high school. Four in Hong Kong, four in the UK. To 40. It was against the two that I haven't.
diploma, but I call it the teacher. I'll teach you for eight years.
And I love accounting.
the numbers, but not to the extent you probably do. I'm not as technical as you are. I'm not as technological as you are, but I love shining a light.
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on the
want to feature the firm leader, the profession with visibility, credibility, and these human voices, persons. Some will be leading firms, some will be in the vendor and tech side, some will be
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the broader accounting ecosystem people who shaping
who have shaped the profession of future leaders.
future influences and we'll hit the tough stuff. We'll talk about, we'll talk about cast and advisory and culture and burnout and the war for talent and the leadership pipeline and the AI is doing and the broken bits of the system that nobody wants to fix or knows how to fix. Who are doing their best to play their part. Not polished, not edged, and not here to run the
out private equity.
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board.
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fix and the people who are. And it's not. It's not guilt. Bios. I'm just here to keep it real. And who is the.
show for, well hopefully for you, you are a manager, partner, partner, a leader, a rising leader, you're head of a team, you own a practice, if you're building a brand, something, launching something, navigating change shape.
I'm watching.
culture, this show is for you.
And if you're not in any of those positions, but you aspire to be, leading from the middle and from lower down the ranks, you're trying to drive change. And you might also be tired of the noise, the hype, the big names, the ones that been around for many, many years. We're trying to champion the new generation coming.
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You're leading. You are pushing upwards. This is for you also.
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through the people that are reshaping a very disruptive world that we're in. So we get beautiful, shallow industry chatter, the back-slapping messages, no disrespect to those people.
counting in the new world that we're in.
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the old voices, the old... back to... there's a lot of great influences in the space.
But we want to signal the the.
Under acknowledged champion. Less noise, less hype, more reality. That's where this podcast is heading. Hopefully you've been waiting for something like this.
and
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this, each episode short, 2020, drop them weekly. Some will be solo interviews with.
25 minutes max, hopefully work our time.
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me and a guest, some will be panels. I said, they'll be fast. We'll hit the ideas to train.
and the industry shifts. I'll try and make it actionable, human centered and real.
for you and what do you do? Well, we're going to be on YouTube because these days, it's as much a visual as it is.
Casting in.
is an audio. watched a brilliant Joe Rogan podcast recently.
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They were re-interviewed, Bernie Sanders, you'll see in next edition, over a couple of months, actually flew by, but it was on YouTube. So I watched a couple of white guys just talking to each other. But podcasts are a visual thing now, isn't it? So visibility matters, presence matters.
All the way.
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and he's very much
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You're to see the faces behind the voices shaping the profile. Call to action here as I wrap up.
question. introduction episode that that is is get involved if you want
These are ground rules.
One of those people with something to say, get in touch with me, reach out to me on LinkedIn. might. You are building a brand, running a firm, leading change, shaping culture. This is for you. I'd love to hear your thoughts on what we're talking about and who we've got on. If you're not doing those things yet, but you are emerging.
get you on the show.
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Ding, stick around because we'll show you how to build.
your personal brand by shining a light on inspirational people in accounting, direct things in their own way and making their difference.
who are doing
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for leaders of the ledger, bookmarks, CPA practice advisability will be on there. Works will be featuring it.
because the show as well, right. I'm sure in one, if you want to support the show, we love you to share it, show it, tag it, rate it, post a clip. This is how we it to you. And showcase progress and present and present parties.
We build momentum with something new. We want to.
and personality, not necessarily from job title.
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Make a little bit of noise. If you're a sponsor or a brand that wants to align with what we're doing here, getting touches, we'll potentially collaborate on that. I want this to be just a show. We want it to be a...
where we could, we don't be just a stage where we can shine a light on good people. The account is changing fast, shifting, it's disruptive.
and professions change.
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Corte AI is changing the game and the future is not going to be built just by the technology and the tools. By people, by leaders, by. Welcome to leaders. Samplify. We are Hojo Brown. We'll see you on the very next episode.
It's going to be built by the of the lecture, the voices.